TVS Motor Company has announced an additional investment of GBP 100 million in Norton Motorcycles. TVS Motor had acquired Norton in April 2020. 

Sudarshan Venu, Joint Managing Director, TVS Motor Company, said, “TVS Motor Company is excited to announce an investment of about GBP 100 million in Norton Motorcycle, the iconic British brand we had acquired in 2020. Some of these investments have already been made, leading to the creation of a world-class facility and the imminent launch of a re-engineered V4 SV and 961 Commando. A world-class team led by Robert Hentschel is working to bring Norton back to its rightful place. This investment will be towards electrification, cutting edge technology, world-class vehicles, manufacturing, sustainability and the future of mobility. This is expected to create 250-300 direct jobs over the next three years and another 500-800 indirect jobs across the supply chain. The investments, spread over the next few years, will result in an exciting range of products for the global market. A brand-new facility has already been set up at Solar Park, Solihull, UK, which houses Norton’s state-of-the-art manufacturing capability and the company’s new global design and R&D hub.” 

UK Prime Minister Boris Johnson said, “Trade and investment between the UK and India are creating good jobs and sustaining livelihoods in both of our countries. I’m very pleased that TVS Motor Company has decided to join the legions of Indian companies investing in the UK, boosting our future mobility sector and driving economic growth.” 

Norton recently opened its new manufacturing facility in Solihull, West Midlands, building British bikes in England using traditional hand-crafted techniques with modern-day machinery for consistently high quality, the release said. 

It said the company’s new global headquarters houses state-of-the-art manufacturing capability and its new global design and R&D hub. This new facility is supported by the West Midlands Growth partnership,
and the UK Government. (MT)

Suzuki Motorcycle India, the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has launched the OBD2-compliant CY2025 Suzuki Hayabusa.

The flagship motorcycle is available in three dual-tone colour combinations - Metallic Mat Steel Green/Glass Sparkle Black, Glass Sparkle Black/Metallic Mat Titanium Silver and Metallic Mystic Silver/Pearl Vigor Blue- and will be available at INR 1.69 million (ex-showroom Delhi).

The Suzuki Hayabusa is powered by a 1,340 cc in-line 4-cylinder fuel-injected, liquid-cooled DOHC engine, features two Suzuki Ram Air Direct (SRAD) ducts to boost performance, Twin Swirl Combustion Chamber (TSCC) promotes faster and more efficient burning of the fuel-air mixture. The motorcycle is equipped with KYB inverted front forks, BATTLAX HYPERSPORTS 22 tyres, and Brembo Stylema 4-piston front brake calipers

In terms of tech, the Hayabusa comes with Power Mode Selector, Launch Control System, Bi-directional Quick Shift System, Cruise Control and Motion Track Traction Control (TC). It also features Suzuki Easy Start System, Low RPM Assist and LED lighting among others.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “The Suzuki Hayabusa holds a special place in the hearts of motorcycle enthusiasts across the globe. With the introduction of three new colour combinations and the transition to the OBD-2B compliance, we look forward to captivating customers with a product that stays true to its legacy while meeting today’s riding needs.”

Honda Motorcycle & Scooter India has launched the 2025 CB350, CB350 H’ness and CB350RS with new colour options starting at INR 210,500.

Mechanically unchanged, the CB350 series uses the 348.36 cc, air-cooled, single-cylinder BSVI OBD2B complaint PGM-FI engine. Fully compliant with E20 fuel, the engine produces 15.5 kW power at 5,500 RPM and 30 Nm of peak torque at 3,000 RPM in CB350 H’ness & CB350RS. For CB350 the torque output is 29.5 Nm at 3,000 RPM. Transmission duties are handled by a five-speed gearbox.

The new CB350 range is available at all Honda BigWing dealerships across India.

TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has attained two new milestones for the TVS Apache motorcycle brand.

First introduced in 2005, the sporty TVS Apache motorcycle marked the company’s entry in the premium segment. It was targeted towards young customers and took inspiration from TVS Racing heritage. The company has announced that in addition to celebrating the 20th anniversary milestone for the Apache motorcycle, the brand has also crossed the 6 million sales milestone.

The TVS Apache is currently sold in more than 60 countries, including LATAM, Africa and Europe. Furthermore, TVS Apache is said to be the first two-wheeler brand in the country that offers factory customisation build-to-order (BTO) option.

Sudarshan Venu, Managing Director, TVS Motor Company, said, "We are immensely grateful to the over 6 million passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Their love for performance and adrenaline has propelled TVS Apache to become one of the fastest-growing sports motorcycle brands globally. This milestone belongs to every member of the TVSM family – our engineers, designers, factory teams, dealers, suppliers and partners – who push the limits of innovation every day. TVS Apache’s enduring success emanates from cutting-edge racing technology, precision engineering, and unmatched performance. It is a testament to our relentless commitment to empowering the new generation of young riders who live and breathe the thrill of motorcycling.”

Vimal Sumbly, Head – Premium Business, TVS Motor Company, said, “TVS Apache has been at the forefront of premium motorcycling, embodying our strategic vision of building a brand rooted in racing excellence and innovation. Over the past 20 years, Apache has redefined performance motorcycling and has created a thriving ecosystem through the Apache Owners Group, uniting passionate riders globally. Crossing the 6 million customer milestone is a testament to the brand’s relentless pursuit of excellence, pioneering segment-first innovations, and delivering unparalleled consumer experiences. As we move forward, we remain committed to pushing the boundaries of performance, technology, and community engagement to shape the future of premium motorcycling. Apache is more than a motorcycle – it’s a movement, a legacy and a community of racing enthusiasts.”

Honda Motorcycle & Scooter India (HMSI), a leading manufacturer of scooters and motorcycles in the country, has announced its wholesales numbers for March 2025 and FY2025.

The company sold a total of 427,448 two-wheelers last month, which includes 401,411 units in the domestic market and 26,037 units exported.

For FY2025, the company shared it recorded 19 percent YoY growth with sales of 5.83 million two-wheelers, which includes 5.32 million units in the domestic market and 505,012 units exported.

During the fiscal, the company expanded its alternative energy portfolio with the introduction of the Activa e: & QC1 in the electric scooter segment and the introduction of the CB300F flex-fuel motorcycle, which is the country’s first 300cc flex-fuel motorcycle.

To support its e-scooter, the company also joined hands with Honda Power Pack Energy India for its battery swapping network.