TVS Motor Company (TVSM) announced initiatives focusing on technology, safety and rider training on Day 2 of its flagship TVS MotoSoul 5.0 motorcycling festival. The company showcased the Aegis Rider Vision AR HUD Helmet, announced a partnership between TVS Racing and MT Helmets, and launched the TVS Racing Offroad Training Academy.

The Aegis Rider Vision Helmet uses advanced Augmented Reality (AR) Head-Up Display (HUD) technology for rider safety. It employs spatial anchoring to project essential information, such as navigation cues, speed, safety alerts, and notifications, directly into the rider’s line of sight, ensuring uninterrupted focus on the road.

The helmet features a binocular µOLED projection system, an integrated action camera, wireless connectivity, adaptive brightness and a 7,000 mAh battery. It pairs with TVS motorcycles via a companion app for customised display information. Developed with Nexx Helmets, its carbon fibre shell meets standards including ECE 22.06 and CE certification.

TVS Racing has formed a partnership with MT Helmets, a premium helmet manufacturer, to introduce helmets engineered for superior aerodynamics, comfort, and global-standard safety, starting at INR 5,999. The collaboration merges TVS Racing’s performance ethos with MT’s protection science.

As part of its ‘Ride for Change’ initiative, TVS Motor Company also organised a children’s helmet distribution drive in Vagator, distributing 100 helmets to students to encourage early awareness of road safety.

TVS Motor Co also launched the TVS Racing ‘Offroad’ Training Academy, a specialised platform designed to help riders develop foundational off-road and adventure riding skills. Led by TVS Racing champions and international instructors, the academy focuses on Level 1 skill building, covering bike handling, terrain navigation, body control, balance, and obstacle riding for riders with limited off-road experience.

Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, "MotoSoul has always been a reflection of creating a platform for the future of motorcycling. Day 1 celebrated design, individuality and creative expression, while Day 2 strengthened our focus on innovation, advanced technology and rider experiences. Together, they represent the culture we want to build, one that is progressive, responsible and deeply connected to its community. As we look ahead, our aim is to expand this platform further, bringing even more innovation, collaboration and rider-centric experiences to MotoSoul next year."

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Bengaluru-headquartered electric vehicle manufacturer Ultraviolette Automotive has announced a strategic alliance with Elektrorider, appointing them as the official importer and distributor for Hungary, Croatia, Slovakia, Romania, Slovenia and Czechia. The partnership marks a major phase in Ultraviolette’s international expansion, bringing its total footprint to 18 European countries.

Through this distributor agreement, Ultraviolette will introduce its high-performance electric motorcycle lineup – specifically the F77 MACH 2 and F77 SuperStreet – to the Central and Eastern European (CEE) markets. Elektrorider will leverage its existing retail network in electric two-wheelers and scooters to oversee sales, test rides, spare parts logistics and aftersales service.

The expansion leverages the distinct aerodynamic styling and performance architecture of Ultraviolette's core platforms. The design language emphasises fully faired battery enclosures, exposed trellis subframes and sharp geometry optimised for sport riding.

Ultraviolette has established market-specific, introductory on-road pricing structures across the CEE region for its high-tier RECON editions finished in Turbo Red.

Narayan Subramaniam, CEO and Co-Founder, Ultraviolette, said, “We are proud to Make in India for the World and it is immensely encouraging that the response to the F77 across key European markets has been positive. Customers have embraced our vision of performance electric mobility with remarkable enthusiasm."

"Expanding into Hungary and the Central and Eastern European region marks a significant milestone in our journey, given the region’s strong motorcycling culture and passionate rider communities. We believe the F77, with its bold design, advanced technology and exhilarating performance, will resonate strongly with riders seeking a new generation of motorcycling experiences,” said Subramaniam.

Attila Pavuk, Chief Operating Officer, Elektrorider, added, “The F77 combines performance, technology, design, and emotion in a truly unique way. Our team has completed dedicated sales, technical and after-sales training, and we are ready to support customers from the first test ride through sales, spare parts, service, and long-term technical assistance. Our short-term goal is to give as many riders as possible the opportunity to experience the future of electric motorcycling, a future that is already here.”

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Amazon India, one of the leading online marketplaces, has announced that its two-wheeler store on Amazon.in has achieved a 2x year-on-year growth in sales. The surge in demand is primarily led by consumers in Tier 2 and Tier 3 cities who are increasingly buying premium and electric vehicles alongside standard commuter motorcycles.

The e-commerce platform currently offers a selection of more than 20 brands such as Triumph, KTM, Royal Enfield, Bajaj Auto, Ather Energy and Hero MotoCorp across the electric, premium and commuter segments. The digital storefront is supported by an integrated network of more than 3,000 original equipment manufacturer (OEM) authorised dealers.

The platform’s sales data highlights that online two-wheeler procurement has become a notable trend outside metropolitan areas.

Approximately two in three two-wheeler buyers on Amazon.in come from Tier 2 and Tier 3 cities. In terms of electric two-wheelers, the consumer share from beyond the metros rises to seven in 10 buyers. Within the last 12 months, customers from more than 2,300 Tier 3 towns purchased a two-wheeler for the first time on the platform.

In terms of geography, Kakinada, Tirupati, and Nellore registered the highest acceleration in the South, showing up to a 12x increase in bookings. Purnia and Samastipur emerged as new demand pockets in the East, growing up to 7x. While bookings from Nagaur, Jind, Jamnagar, Bilaspur, and Rajkot grew up to 6x in the West and North.

Moreover, consumers are increasingly selecting models equipped with premium features, connected technology, advanced safety systems and long-term ownership value. This behavioural shift is reflected across multiple product categories with the average price of a two-wheeler purchased on the platform now exceeding INR 100,000. The premium segment recorded the fastest acceleration, growing nearly 5x year-on-year.

Commuter bike sales more than doubled, while internal combustion engine (ICE) scooters grew 1.5x over the same period. In the electric two-wheeler segment, the INR 100,000 to INR 150,000 price segment now accounted for over half of all EV demand on the platform, moving consumer interest away from entry-level options.

To build customer confidence, every dealer operating on Amazon.in is OEM authorised. This structure guarantees that buyers receive genuine products backed by original manufacturer warranties.

The digital platform allows customers to shop 24x7, compare various brands and fuel types, read verified owner reviews, and view specific ex-showroom prices mapped to their exact pin code. Payments are fully digitised using credit cards, debit cards, UPI, and net banking. Transactions made via credit cards incur zero Merchant Discount Rate (MDR) charges and feature fraud protection.

Amazon India has deployed several AI-powered features and data tools to compress the vehicle research cycle and assist customers with their purchasing decisions.

Aman Lohan, Director of Home, Kitchen, and Outdoors at Amazon India, said, "The two-wheeler buying journey in India is often long and can get overwhelming with multiple options, fuel types and price points to consider. This feels more restrictive when you have limited selection, especially beyond the metros. For customers, Amazon.in brings together the largest selection by brands, price points and fuel types in one place with full price transparency and the convenience of digital payments. For brands, it expands their reach. Over the last two years, we have built the selection, the tools and the reach to serve both and will continue to expand through the year."

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Honda Motorcycle & Scooter India (HMSI) has expanded its premium BigWing lineup with the 2026 CB750 Hornet E-Clutch and XL750 Transalp E-Clutch, marking the first integration of E-Clutch technology into the 755-cc platform. The Gold Wing also receives a new colour option, while the CBR1000RR-R Fireblade SP remains the flagship supersport model, strengthening HMSI’s portfolio across street naked, adventure touring, luxury touring and high-performance categories.

The CB750 Hornet E-Clutch combines convenience with spirited riding, powered by a 755-cc engine producing 67.5 kW and 75 Nm of torque. Key features include Showa 41 mm upside-down front forks, dual 296 mm discs, a five-inch TFT display with RoadSync and multiple riding modes. The E-Clutch system enhances the streetfighter character for both city and winding roads.

The XL750 Transalp E-Clutch shares the same 755-cc engine and adds E-Clutch technology to Honda’s adventure touring platform for improved comfort across diverse terrains. It features Showa SFF-CA front suspension, a five-inch TFT screen with RoadSync, multiple riding modes including Gravel and a dual LED headlamp setup, making mixed-riding conditions more convenient.

The 2026 Gold Wing continues luxury touring with a new paint scheme, an 1833-cc six-cylinder engine and a seven-speed dual clutch transmission with reverse mode. Premium amenities include an electronically adjustable windscreen, wireless Apple CarPlay and Android Auto, an advanced audio system and an airbag. The CBR1000RR-R Fireblade SP remains track focused with a 1,000-cc engine producing 160 kW, Öhlins suspension, Brembo brakes and an Akrapovič exhaust.

Price and colour details:

Tsutsumu Otani, President & CEO, Honda Motorcycle & Scooter India, said, “With the introduction of E-Clutch, Honda is further enhancing the premium motorcycling experience by offering greater comfort, ease of use and riding confidence. Designed to support customers across diverse riding environments – from everyday urban commuting to long-distance touring – this technology reflects Honda’s continued commitment to delivering advanced engineering and meaningful value to riders in India.”

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TVS Motor Company (TVSM), part of TVS VENU, has delivered its fastest street performance motorcycle, the TVS Apache RTR 310, to Gurindervir Singh, India’s fastest 100m sprinter. The gesture honours Singh’s recent athletic achievements and symbolises a shared, uncompromising pursuit of speed between the nation’s quickest man and the brand’s most agile machine.

With a global community of over 6.5 million customers across 90 countries, TVS Apache continues to grow as one of the world’s fastest-rising motorcycle brands. Driven by a relentless focus on speed, precision and agility, the series has consistently redefined performance expectations for a new generation of riders.

The TVS Apache RTR 310 stands as a premium embodiment of this philosophy, engineered for those who refuse to compromise on performance. Singh recently set a new national benchmark in men’s 100m sprinting by clocking 10.09 seconds at the Federation Cup, reinforcing his status as a record-breaking athlete.

This partnership unites two forces driven by the same instinct to go faster and beyond. TVS Apache has pledged to continue championing individuals who mirror its racing DNA and share its unwavering drive for speed, precision and progress.

Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, "The TVS Apache RTR 310 goes beyond segment-first features to deliver a complete performance experience. With its bold streetfighter design, lightweight architecture and agile handling characteristics, it is engineered to move with precision and intent. Backed by over four decades of TVS Racing heritage since 1982, TVS Apache continues to redefine speed and performance-led innovation. Gurindervir Singh, India’s fastest athlete, represents this philosophy perfectly. His commitment to pushing limits mirrors our own, making this more than an association – it is the coming together of two icons of speed, united by a relentless drive to lead from the front.”

Singh said, "I am truly honoured to receive the TVS Apache RTR 310 from a brand that represents both performance and the pursuit of excellence. The TVS Apache RTR 310 is a machine that mirrors everything I chase on the track — speed, precision and the will to go faster. This recognition motivates me to continue pushing my limits and achieving new milestones while proudly representing India on the global stage."

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