TVS Motor Company has expanded its RTR series with the launch of Apache RTR 310. Designed for freestyle riding, the new motorcycle packs a 312.12 cc single-cylinder DOHC engine that produces 35.6 bhp of peak power at 9,700 rpm and a maximum torque of 28.7 Nm at 6,600 rpm. It reaches a top speed of 150 kmph and accelerates from 0 to 60 kmph in 2.81 seconds. 

Commenting on the launch, Managing Director, Surdarshan Venu said, “TVS has always created motorcycles that provide mobility solutions and made an impact on the quality of life of our customers. Our global growth has been characterised by the steadfast focus on premiumisation. The Apache RTR 310 is an embodiment of our commitment to redefine the boundaries of motorcycles in this segment. It's more than a machine. It’s a lifestyle statement for young riders, who seek the thrill of motorcycling with cutting-edge design, exceptional performance and advanced technology."  

The two-wheeler manufacturer has packed several segment-first features in the naked sport motorcycle such as cruise control technology, dynamic headlamps, 5-inch TFT control with multiway connectivity, climatic control seat, bi-directional quick shifter gear console, race-tuned dynamic stability control etc. 

Out of the five riding modes, the Super Moto mode allows riders to disengage the rear ABS to enjoy freestyling. The TFT control console establishes seamless connection with mobile phone, helmet, music and Go Pro for enhanced interactivity. 

Taking cognisance of fluctuations in seat temperature, the company introduced climatic control that automatically turns up or down the seat temperature by 15 degrees Celsius. 

The motorcycle flaunts a trellis frame with a lightweight aluminium sub-frame and also houses a tyre pressure monitoring system. It has a 6-directional IMU unit and aerodynamic design.

Speaking at the launch, Head Business – Premium, Vimal Sumbly said, “The TVS Apache RTR 310 is the first of a new generation of Apache’s that inherits a 40-year old racing pedigree and is based on our ‘Track to Road’ philosophy. This machine will be the start of a new era of freestyle performance motorcycling with a core essence of thrill and fun. With many defining technologies, this flagship Apache like every other will lead in technology setting new benchmarks for the category. Its cyborg inspired streetfighter design, all range torque and track tuned agility, elevates the fun of motorcycling for the new age riders.” 

The newly launched naked motorcycle is available in the base and built-to-order (BTO) variants. The BTO variant comes with the dynamic kit or the dynamic pro kit. Priced at INR 243,000 for the base variant without the quick shifter in Arsenal black colour, the motorcycle’s maximum price goes till INR 260,990 (all ex-showroom). The BTO versions come at an additional price between INR 10,000 and 22,000 respectively. 

The model also has 12 exclusive freestyler accessories including knuckle guard, visor, pannier and top box kit and 14 safety gears for customers to choose from.

TVS Motor Company, a leading two- and three-wheeler manufacturer, has launched the updated TVS Apache RTR 160 4V at INR 139,000.

The TVS Apache RTR 160 4V is powered by a 159.7cc, oil-cooled, fuel-injected, 4-valve, which produces 17.55 PS at 9,250 rpm and 14.73 Nm of torque at 7,500 rpm.

It comes with a segment-first 37mm Upside Down (USD) suspension and three ride modes — Sport, Urban, and Rain, which the company claims enhance control, stability, and adaptability across diverse riding conditions.

Like with most of the new models from the TVS Motor Co’s stable, the Apache RTR 160 4V now comes with TVS SmartXonnect technology, which provides Bluetooth connectivity, providing turn-by-turn navigation, call & SMS alerts, and voice assist.

In terms of design, the refreshed TVS Apache RTR 160 4V’s can be had in three colour options – Granite Grey, Matte Black, and Pearl White, which are complemented by sporty, race-inspired graphics, golden-finish USD forks, and red alloy wheels. 

Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said, “We are proud to lead the way in engineering and innovation in motorcycles. With that commitment, we are excited to announce the upgrade of the TVS Apache RTR 160 4V with cutting-edge features and advanced technology. Built on a rich racing legacy, the TVS Apache Series proudly serves over 5.5 million enthusiasts, making it one of the fastest-growing premium motorcycle brands globally. We are committed to meeting the evolving needs of our customers by integrating performance, technology, and style. By constantly evolving in our set of offerings, we have set new benchmarks for performance motorcycles in India.”

KAW Veloce Motors Pvt Ltd (KVMPL) has unveiled the Brixton brand of motorcycles (600 cc and 1200 cc) and an e-scooter of the Italian brand Velocifero (VLF) called Tennis in Kolhapur, Maharashtra.

The unveiling of both the machines – the motorcycle with an ICE and the e-scooter with a battery and motor – at the Highland Club on the outskirts of the city took place amid much fanfare.

The Brixton motorcycle and VLF e-scooter – with an angular bodywork overall that is synonymous with Italian design culture and featuring a 2.1kW hub motor, and a range of 130 km – will be offered through the MotoHaus retail channel, the first outlet of which is set to be commissioned in a few days from now in Kolhapur.

Both the two-wheelers – the e-scooter is priced at INR 1,30,000 ex-showroom – are being put together (from a CKD kit) at a plant that is about 12 km from the launch venue as part of the Phase I strategy. To be offered through MotoHaus outlets in cities Mumbai, Thane, Pune, Jaipur, Vapi, Goa, Bangalore, Chennai, Cochin, Nashik, Nagpur, Surat, Ahmedabad and Vadodara besides Kolhapur, the two vehicle brands are expected to be joined by a third Italian brand and an in-house electric two-wheeler brand at a later date.

Once the Phase I strategy plays out and the Bixton and VLF offerings find a footing in the Indian market, the company will embark on the Phase II strategy that will include a design and development centre at Kolhapur. The strategy will also include a manufacturing plant that can do 25,000 units and enable the engineering of a robust supply chain in terms of localisation.

It is at the Phase II level that investments from Brixton Motorcycles (Austria) and VLF are expected to come into the venture, which is initially supported by the parent company of KAW Veloce.

TVS Motor Company-owned British premium motorcycle brand Norton Motorcycles, has announced changes to its leadership structure.

The company has announced Dr. Robert Hentschel, currently CEO, will step back from his role effective immediately. He will transition to a non-executive director role within the company.

On the other hand, Nevijo Mance will join Norton Motorcycles as Executive Director, overseeing all upstream business operations, as part of the new leadership structure.

He will be responsible for product design, development and engineering, manufacturing, procurement, quality control, and supply chain management.

In addition, Richard Arnold, who was appointed Executive Director in June 2024, will be responsible for downstream business operations, including marketing, brand management, sales, distribution, customer relationship management, aftersales service, product management, and public relations.

He will also be responsible for enhancing customer experience, expanding Norton’s market reach, and strengthening the brand’s presence across global markets.

Dr Rober had been leading the company since 2021, and has been instrumental in strengthening Norton’s foundations, guiding the company through crucial stages of its growth plan and establishing a strong operational base. He had played a key role in synergistic relationship with parent TVS Motor Company, which has been pivotal in advancing Norton’s progress and setting the stage for future success.

TVS Motor Company (TVSM), a global manufacturer of two- and three-wheelers, has announced the date and venue for the fourth edition of its TVS MotoSoul festival. The two-day festival will be held at Vagator, Goa, on 6 and 7 December 2024 with a focus on eco-friendly branding and sustainable practices.

Riding on this year’s theme of ‘Feel the Adrenaline, Feel the Inspiration, Feel the Groove’, TVS MotoSoul 4.0 is expected to draw visitors not only from India but also from other countries where the company has a presence. The two-day event promises attractive sessions like culinary experiences, wellness and personal care sessions, bike trips and tricks sessions and community and bonding sessions, as well as live music performances by top artists. The festival will provide attendees with a chance to participate in motorsports including dirt track racing, stunt shows and flat track challenges. Additionally, the attendees will be able to interact with race champions, riding experts and motorcycling legends.

Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said, “TVS MotoSoul is a mark of the motorcycling spirit. It celebrates the bond between man and machine. Each edition has not only grown in scale but has also deepened this connection among enthusiasts. Our commitment goes beyond just motorcycles; we are devoted to nurturing a thriving ecosystem of riders. As we gear up for TVS MotoSoul 4.0, we are excited to redefine the journey with extraordinary experiences, all wrapped in a vibrant and colourful theme that captures the free-spirited essence of our community. We are confident that our mission to democratise these experiences will lead to one of the most exhilarating celebrations of riders and their journeys at TVS MotoSoul 4.0.”