Two-wheeler sales improve in June 2024, low-year ago base drives numbers

Two-wheeler sales improve in June 2024, low-year ago base drives numbers

The domestic two-wheeler industry it seems has seen improved pick-up in sales. The rural market, along with demand for premium products has helped two-wheeler makers report strong wholesales numbers in June. 

The country’s largest two-wheeler maker Hero MotoCorp reported domestic sales of 491,416 units, up 16 percent, as compared to 422,757 units for the same period last year. The company says it continued to bolster its presence in the 125cc, premium and EV segments. It is also simultaneously expanding its network of Hero Premia and Hero 2.0 stores to enhance the overall customer experience.

During the month, the company achieved its highest-ever dispatches for the VIDA V1. Furthermore, Hero MotoCorp aims to expand its EV portfolio with new products in the mid- and mass-segments this fiscal.

Honda Motorcycle & Scooter India (HMSI) was closely behind the market leader with domestic wholesales of 482,597 unit, an impressive growth of 59 percent YoY. 

Chennai-headquartered TVS Motor Co clocked sales of 255,734 units, which was 8 percent higher YoY. 

Bajaj Auto reported a moderate growth of 7 percent, which saw the company selling 177,207 units in the domestic market. 

Suzuki Motorcycle India reported wholesales of 71,086 units, which was 13 percent YoY. 

Royal Enfield, the leading mid-size motorcycle maker saw its domestic volume degrow by 2 percent, with wholesales of 66,117 units versus 67,495 units for the same period last year. 

B Govindarajan, CEO, Royal Enfield said, "We remain steadfast on our long term plans and are making considerable progress towards the same. This year will be an exciting one for Royal Enfield, as we have several new launches planned that will significantly strengthen our product portfolio. This month, our highly anticipated roadster - the Guerrilla 450 - will be launched across the world, and we are very excited about the possibilities it will unlock for us in the middle weight category.”

Ola Electric, the country’s largest electric two-wheeler manufacturer, continues to lead the charts with sales of 36,716 units, a growth of 108 percent YoY.

Interestingly, with the election season behind, and the country expected to witness above-normal monsoon in July, two-wheeler makers would expect the rural segment to further pick-up pace, and in turn demand. 

CompanyJun '24Jun '23Change (in units)Change (in %)
Hero MotoCorp491,416422,75768,65916%
Honda Motorcycle & Scooter India482,597302,756179,84159%
TVS Motor Co255,734235,83319,9018%
Bajaj Auto177,207166,29210,9157%
Suzuki Motorcycle India71,08663,0598,02713%
Royal Enfield66,11767,495-1,378-2%
Ola Electric36,71617,69219,024108%

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    TVS Apache Celebrates 20th Anniversary And 6 Million Sales Milestone

    Sudarshan Venu

    TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has attained two new milestones for the TVS Apache motorcycle brand.

    First introduced in 2005, the sporty TVS Apache motorcycle marked the company’s entry in the premium segment. It was targeted towards young customers and took inspiration from TVS Racing heritage. The company has announced that in addition to celebrating the 20th anniversary milestone for the Apache motorcycle, the brand has also crossed the 6 million sales milestone.

    The TVS Apache is currently sold in more than 60 countries, including LATAM, Africa and Europe. Furthermore, TVS Apache is said to be the first two-wheeler brand in the country that offers factory customisation build-to-order (BTO) option.

    Sudarshan Venu, Managing Director, TVS Motor Company, said, "We are immensely grateful to the over 6 million passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Their love for performance and adrenaline has propelled TVS Apache to become one of the fastest-growing sports motorcycle brands globally. This milestone belongs to every member of the TVSM family – our engineers, designers, factory teams, dealers, suppliers and partners – who push the limits of innovation every day. TVS Apache’s enduring success emanates from cutting-edge racing technology, precision engineering, and unmatched performance. It is a testament to our relentless commitment to empowering the new generation of young riders who live and breathe the thrill of motorcycling.”

    Vimal Sumbly, Head – Premium Business, TVS Motor Company, said, “TVS Apache has been at the forefront of premium motorcycling, embodying our strategic vision of building a brand rooted in racing excellence and innovation. Over the past 20 years, Apache has redefined performance motorcycling and has created a thriving ecosystem through the Apache Owners Group, uniting passionate riders globally. Crossing the 6 million customer milestone is a testament to the brand’s relentless pursuit of excellence, pioneering segment-first innovations, and delivering unparalleled consumer experiences. As we move forward, we remain committed to pushing the boundaries of performance, technology, and community engagement to shape the future of premium motorcycling. Apache is more than a motorcycle – it’s a movement, a legacy and a community of racing enthusiasts.”

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      Honda Motorcycle & Scooter India Reports 19% Growth In FY2025

      Honda Motorcycle & Scooter India

      Honda Motorcycle & Scooter India (HMSI), a leading manufacturer of scooters and motorcycles in the country, has announced its wholesales numbers for March 2025 and FY2025.

      The company sold a total of 427,448 two-wheelers last month, which includes 401,411 units in the domestic market and 26,037 units exported.

      For FY2025, the company shared it recorded 19 percent YoY growth with sales of 5.83 million two-wheelers, which includes 5.32 million units in the domestic market and 505,012 units exported.

      During the fiscal, the company expanded its alternative energy portfolio with the introduction of the Activa e: & QC1 in the electric scooter segment and the introduction of the CB300F flex-fuel motorcycle, which is the country’s first 300cc flex-fuel motorcycle.

      To support its e-scooter, the company also joined hands with Honda Power Pack Energy India for its battery swapping network.

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        Hero MotoCorp Sells 5.9 Million Two-Wheelers In FY2025

        Hero Premia

        Hero MotoCorp, the world’s largest two-wheeler manufacturer, has announced its wholesales for March 2025 and FY2025.

        The company sold a total of 549,604 two-wheelers last month, which was 12 percent higher as compared to 490,415 units last year. This includes 510,086 two-wheelers in the domestic market and 39,518 units exported, which was higher 11 percent YoY and 26 percent YoY, respectively.

        For FY2025, the company clocked 5.89 million two-wheelers, which was 5 percent higher YoY. On one hand, while the company increased sales of motorcycles by 5.51 percent YoY, scooter sales declined by 2 percent YoY.

        In the domestic market, the company sold 5.6 million two-wheelers, up 3.53 percent, as against 5.42 million units last year. Exports grew by 43 percent at 287,429 units, as against 200,923 units shipped last year.

        registered sales of 5,899,187 units (5.9 million) in FY’25 (April 2024 to March 2025).

        During the year, the company’s electric vehicle portfolio grew by 200 percent, albeit from a low base.  

        Recently, Hero MotoCorp also marked its entry in the electric three-wheeler space with the acquisition of a substantial stake in Delhi-NCR-based Euler Motors.

        HERO MOTOCORP
          Mar-25 Mar-24 Change (in %) FY '25 FY '24 Change (in %)
         
        Motorcycle 506,641 456,724 10.93% 5,476,495 5,190,672 5.51%
        Scooter 42,963 33,691 27.52% 422,692 430,783 -1.88%
        Total 549,604 490,415 12.07% 5,899,187 5,621,455 4.94%
         
        Domestic 510,086 459,257 11.07% 5,611,758 5,420,532 3.53%
        Exports 39,518 31,158 26.83% 287,429 200,923 43.05%

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          Bajaj Pulsar Crosses 20 Million Global Sales Milestone

          Bajaj Pulsar

          Bajaj Auto, one of the leading two-wheeler and three-wheeler manufacturers globally, has achieved a new sales milestone for its popular Pulsar brand.

          The company has announced that after a period of 24 years, the Pulsar motorcycle has crossed 20 million sales milestone, with the last 10 million unit sales coming in just six years.

          Launched in 2001, the Pulsar was amongst the first made-and designed-in-India for India, sporty motorcycle. The company has continued to evolve and expand the Pulsar brand across various price points. Bajaj Auto shared that it was in 2018 that the Pulsar brand crossed the 10 million unit sales milestone, a period of 17 years from the launch.

          The Pulsar is now sold across the globe including Latin America, Southeast Asia and Middle East among others.

          As part of the milestone celebration, Bajaj Auto has announced Special Celebration prices on select models with saving of up to INR 7,300.

          Sarang Kanade, President, Motorcycle Business Unit, Bajaj Auto, said, “Pulsar has always been more than a motorcycle – it's a powerhouse of energy, performance and a ‘Definitely Daring’ attitude. Reaching the 2-crore milestone in more than 50 countries is a badge of honor of the unflinching love and trust of Pulsarmaniacs everywhere. This celebration isn't ours alone – it's for each one of the riders who have made Pulsar a global phenomenon.”

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