Bengaluru-based electric motorcycle manufacturer Ultraviolette Automotive has launched the F77 Mach 2 in Europe at EUR 9,990 (approx. INR 877,921).

The pricing was announced by the EV maker at the 110th Edition of EICMA, Milan, where it not only launched the F77 Mach 2 in Europe, but also showcased the F99 Racing Platform and the futuristic Concept X e-motorcycle.

To begin with, the F77 Mach 2 will be sold in Turkey, Germany, Austria and Switzerland. With this Ultraviolette became the first Indian electric motorcycle manufacturer to enter the European Union.

On the other hand, over the course of the next two years, Ultraviolette aims to establish a presence in Europe, North America, Latin America and Southeast Asia.

The Ultraviolette F99 Racing Platform is powered by a 90kW motor that allows the e-motorcycle to accelerate from zero to 100kmph in a claimed flat three seconds. The active aero and cooling ducts are designed to channel air towards the motor. Weighing only 178kg, the F99 can reach a top speed of 265kmph. 

On the other hand, the Concept X e-motorcycle gives a glimpse into the company’s vision and future design language.

Narayan Subramaniam, Co-founder and CEO, Ultraviolette, said, “Ultraviolette is on a journey to create an extensive lineup of electric vehicles that cater to a global audience. The F77 Mach 2, F99 Racing Platform, and Concept X are all part of our vision to build an electric future that offers riders more choices that harmoniously bring together performance and design. Today’s showcase at EICMA is yet another statement of our commitment to constantly innovate and disrupt the status quo.”

Niraj Rajmohan, Co-founder and CTO, Ultraviolette, added, “The launch of the F77 Mach 2 in Europe is a major milestone, but it’s just the beginning. At Ultraviolette, we’re not just focused on developing one product. We are building an entire ecosystem of electric vehicles that cater to different purposes—from urban mobility to racing. EICMA is the perfect stage to showcase our commitment to leading the charge in electric mobility, with many more innovations to come.”

Bajaj Auto, one of the leading two-wheeler and three-wheeler manufacturers globally, has achieved a new sales milestone for its popular Pulsar brand.

The company has announced that after a period of 24 years, the Pulsar motorcycle has crossed 20 million sales milestone, with the last 10 million unit sales coming in just six years.

Launched in 2001, the Pulsar was amongst the first made-and designed-in-India for India, sporty motorcycle. The company has continued to evolve and expand the Pulsar brand across various price points. Bajaj Auto shared that it was in 2018 that the Pulsar brand crossed the 10 million unit sales milestone, a period of 17 years from the launch.

The Pulsar is now sold across the globe including Latin America, Southeast Asia and Middle East among others.

As part of the milestone celebration, Bajaj Auto has announced Special Celebration prices on select models with saving of up to INR 7,300.

Sarang Kanade, President, Motorcycle Business Unit, Bajaj Auto, said, “Pulsar has always been more than a motorcycle – it's a powerhouse of energy, performance and a ‘Definitely Daring’ attitude. Reaching the 2-crore milestone in more than 50 countries is a badge of honor of the unflinching love and trust of Pulsarmaniacs everywhere. This celebration isn't ours alone – it's for each one of the riders who have made Pulsar a global phenomenon.”

Chennai-based mid-sized motorcycle major Royal Enfield has achieved a new one million unit wholesales milestone.

The company reported wholesales of 1,009,900 units, which was 11 percent higher over FY2024. This includes sales of 902,757 units in domestic market, up 8 percent YoY and 107,143 units in exports, up 37 percent YoY.

B Govindarajan, Managing Director, Eicher Motors, and Chief Executive Officer, Royal Enfield, said, “This year has been nothing short of extraordinary for Royal Enfield. Crossing the 1 million annual sales milestone, our highest ever, is a testament to how far we’ve come. From a time when 50,000 motorcycles a year felt like a big win to now setting new global benchmarks in the mid-size segment, our journey has been incredible. The overwhelming response to the Bullet Battalion Black and the new Classic 350, along with our ability to quickly adapt to rider feedback with new variants, made this our best year yet. On the global front, we’re expanding like never before. The launch of our Thailand Assembly Plant and entry into Bangladesh mark important steps in strengthening our international presence.”

“Our new launches this year, including four game-changing motorcycles and our first step into electric mobility with the Flying Flea, have pushed the boundaries of what’s possible. Adding to this momentum, Royal Enfield was ranked highest in initial quality in the J.D. Power 2025 India Two-Wheeler Initial Quality Study, reaffirming our commitment to world-class craftsmanship. And as we enter our 125th year, this is just the beginning. The road ahead is filled with new opportunities, and we’re more excited than ever to keep shaping the future of motorcycling,” added Govindarajan.

Flying Flea, the electric vehicle brand of Royal Enfield, made its first showcase in Mumbai. The company brought its soon-to-be-launched first product the FF.C6 electric motorcycle to give a glimpse on what Royal Enfield aims to bring to the Indian and global market.

The FF.C6 the company shared is inspired and honours the original Flying Flea motorcycle, which were used in 1940s and were popularised during World War 2. The front suspension features a precision-engineered forged aluminium girder fork and articulating mudguard. The girder fork, a distinctive element of early motorcycle design, has been reimagined with updated materials and engineering, providing strength, durability and refined handling. At present, FF.C6 is the only motorcycle available with girder fork, distinguishing it through a combination of heritage and innovation.

A core element of the Flying Flea ethos is the design of the battery fins, merging tradition and technology. The front fins, arranged in odd sequences, represent progress, while the rear fins, placed in even sequences, reflect heritage. These two elements converge into a wing-shaped motif at the centre, symbolising the brand’s identity.

Royal Enfield shared that the research and development was done at the Flying Flea Tech Centre, which employs over 200 engineers across India and the UK, filing more than 40 patent applications. It covers motor and battery management systems as well as connectivity solutions. At the core of the FF.C6 ride experience is an in-house operating system powered by Qualcomm’s Snapdragon QWM2290 processor.

The company shared that the FF.C6 is designed to adapt to the rider, wherein the integrated hardware and software-led developments will continue to enhance the city-plus mobility experience. The in-house Vehicle Control Unit (VCU) manages multiple ride mode configurations, dynamically adjusting performance parameters to ensure a secure, intelligent and connected experience.

ReiseMoto, a leading name in premium two-wheeler tyres and motorcycle gear, has expanded its retail presence with the inauguration of a new store in Pune, Maharashtra, on 28 March 2025. With this latest outlet, the company now has five state-of-the-art brand experience stores with a total area of over 15,000 square feet. The other stores are strategically located in Mumbai, Gurugram, Bengaluru and Chennai.

A carefully chosen assortment of over 30 well-known brands and 1,000 SKUs in helmets, jackets, gloves, boots, protective gear, luggage and more than 125 high-end European performance tyres are available at each experience store. Along with Reise's own line of high-end tyres and riding accessories, the ReiseMoto outlets feature some of the most reputable European brands, including Acerbis, SPIDI, Tucano Urbano and Ixon.

Apart from these offerings, the stores offer a lot more experience, such as regular breakfast ride meet-ups, special screenings of MotoGP races, interactive hands-on guidance on tyre maintenance, engaging quiz shows and trivia contests, live podcasts and Q&A sessions with pro riders and influencers and crash protection demonstrations along with tutorials on moto vlogging. The stores also offer exclusive membership programmes with benefits such as special discounts and early product releases for members.

Yogesh Mahansaria, Founder & Managing Director, ReiseMoto, said, "With the opening of our Pune store, we are taking a bold step forward in strengthening our connection with India’s passionate motorcycling community. Each store is strategically located to serve as a one-stop destination for riders, ensuring they have access to best-in-class products, expert advice and a vibrant community experience."