Building on its brand campaign, 'The Call of the Blue,' India Yamaha Motor (IYM) Pvt Ltd has refreshed its motorcycle line-up for the year 2024. It involves fresh colour choices and cosmetic enhancements for the popular R15 V4 and the FZ series model range – the FZ-S FI Ver 4.0 DLX, FZ-S FI Ver 3.0, FZ FI Ver 3.0, and the FZ-X.

The introduction of vibrant colour schemes and graphical enhancement is to attract young customers to the brand. In case of the R15 V4 model for 2024, the all-new and bold colours are expected to dazzle enthusiasts. The sports motorcycle – available exclusively at Yamaha’s upscale Blue Square outlets – has not received any functional changes for now. 

Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, said, “Yamaha is excited to unveil its refreshed 2024 motorcycle lineup, in line with 'The Call of the Blue' brand campaign. We are elated to introduce vibrant new colour options and appealing graphics that aim to captivate riders and onlookers alike. The carefully curated palette that features bold and refreshing shades, not only adds glamour to the bikes but is also expected to heighten consumer delight, promising visually stunning and gratifying experiences for Yamaha enthusiasts in India.”

“We have introduced these fresh colour schemes after receiving a lot of feedback from our young consumers in the colour related surveys that are being conducted from time to time. Through these upgrades, we are committed to offer a personalised journey to the Yamaha fans, encouraging more enthusiasts to embrace 'The Call of the Blue' for an enhanced biking experience,” he added. 

Honda Motorcycle & Scooter India has launched the 2025 CB350, CB350 H’ness and CB350RS with new colour options starting at INR 210,500.

Mechanically unchanged, the CB350 series uses the 348.36 cc, air-cooled, single-cylinder BSVI OBD2B complaint PGM-FI engine. Fully compliant with E20 fuel, the engine produces 15.5 kW power at 5,500 RPM and 30 Nm of peak torque at 3,000 RPM in CB350 H’ness & CB350RS. For CB350 the torque output is 29.5 Nm at 3,000 RPM. Transmission duties are handled by a five-speed gearbox.

The new CB350 range is available at all Honda BigWing dealerships across India.

TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has attained two new milestones for the TVS Apache motorcycle brand.

First introduced in 2005, the sporty TVS Apache motorcycle marked the company’s entry in the premium segment. It was targeted towards young customers and took inspiration from TVS Racing heritage. The company has announced that in addition to celebrating the 20th anniversary milestone for the Apache motorcycle, the brand has also crossed the 6 million sales milestone.

The TVS Apache is currently sold in more than 60 countries, including LATAM, Africa and Europe. Furthermore, TVS Apache is said to be the first two-wheeler brand in the country that offers factory customisation build-to-order (BTO) option.

Sudarshan Venu, Managing Director, TVS Motor Company, said, "We are immensely grateful to the over 6 million passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Their love for performance and adrenaline has propelled TVS Apache to become one of the fastest-growing sports motorcycle brands globally. This milestone belongs to every member of the TVSM family – our engineers, designers, factory teams, dealers, suppliers and partners – who push the limits of innovation every day. TVS Apache’s enduring success emanates from cutting-edge racing technology, precision engineering, and unmatched performance. It is a testament to our relentless commitment to empowering the new generation of young riders who live and breathe the thrill of motorcycling.”

Vimal Sumbly, Head – Premium Business, TVS Motor Company, said, “TVS Apache has been at the forefront of premium motorcycling, embodying our strategic vision of building a brand rooted in racing excellence and innovation. Over the past 20 years, Apache has redefined performance motorcycling and has created a thriving ecosystem through the Apache Owners Group, uniting passionate riders globally. Crossing the 6 million customer milestone is a testament to the brand’s relentless pursuit of excellence, pioneering segment-first innovations, and delivering unparalleled consumer experiences. As we move forward, we remain committed to pushing the boundaries of performance, technology, and community engagement to shape the future of premium motorcycling. Apache is more than a motorcycle – it’s a movement, a legacy and a community of racing enthusiasts.”

Honda Motorcycle & Scooter India (HMSI), a leading manufacturer of scooters and motorcycles in the country, has announced its wholesales numbers for March 2025 and FY2025.

The company sold a total of 427,448 two-wheelers last month, which includes 401,411 units in the domestic market and 26,037 units exported.

For FY2025, the company shared it recorded 19 percent YoY growth with sales of 5.83 million two-wheelers, which includes 5.32 million units in the domestic market and 505,012 units exported.

During the fiscal, the company expanded its alternative energy portfolio with the introduction of the Activa e: & QC1 in the electric scooter segment and the introduction of the CB300F flex-fuel motorcycle, which is the country’s first 300cc flex-fuel motorcycle.

To support its e-scooter, the company also joined hands with Honda Power Pack Energy India for its battery swapping network.

Hero MotoCorp, the world’s largest two-wheeler manufacturer, has announced its wholesales for March 2025 and FY2025.

The company sold a total of 549,604 two-wheelers last month, which was 12 percent higher as compared to 490,415 units last year. This includes 510,086 two-wheelers in the domestic market and 39,518 units exported, which was higher 11 percent YoY and 26 percent YoY, respectively.

For FY2025, the company clocked 5.89 million two-wheelers, which was 5 percent higher YoY. On one hand, while the company increased sales of motorcycles by 5.51 percent YoY, scooter sales declined by 2 percent YoY.

In the domestic market, the company sold 5.6 million two-wheelers, up 3.53 percent, as against 5.42 million units last year. Exports grew by 43 percent at 287,429 units, as against 200,923 units shipped last year.

registered sales of 5,899,187 units (5.9 million) in FY’25 (April 2024 to March 2025).

During the year, the company’s electric vehicle portfolio grew by 200 percent, albeit from a low base.  

Recently, Hero MotoCorp also marked its entry in the electric three-wheeler space with the acquisition of a substantial stake in Delhi-NCR-based Euler Motors.