In 1908, there were very few automobiles in the US, roads were rutted and driving them was much like driving over a washboard. Consequently, road signs and maps were almost non-existent and there were no petrol pumps - drivers purchased petrol in canisters from a general store.

In order to convince the public about usefulness of automobiles, Robert Guggenheim announced in 1909 that he would sponsor..., from New York to Seattle. It took the competing vehicles 23 days to cross the country from New York to Seattle on roads that were rudimentary at best. It was won by a Ford Model T. However, the vehicle was disqualified later because the car had made an engine change along the route.

Still, Henry Ford immediately launched a marketing campaign touting the fact that his lightweight, affordable Model T was the superior car!

Ocean-to-Ocean Being Reimagined for Ford EV

Just as the prevailing road-anxiety of 1909, these days electric vehicles EVs are facing range anxiety. So, Ford is taking a pair of its electric-powered new Mustang Mach-E models on a coast-to-coast drive that it is calling “Ocean-to-Ocean Reimagined”, a tribute to the 1909 Ocean-to- Ocean Automobile Endurance Contest.

The cross-country trip by the electric-powered Mach-E begins in New York City, works down the East Coast to Amelia Island, Florida, and then goes to Las Vegas before ending in Seattle. This route will cover 6,500 miles and will involve crossing 20 states, Ford said.

On February 25, 2021, another Mustang enthusiast, Sergio Rodriguez began a road trip from Murrieta, in California, towards the Atlantic Ocean, a distance of nearly 2,500 miles in a 2021 Ford Mustang Mach-E EV. The Mach-E consumed 790 kWh in the road trip, which gives it an energy consumption of 3.1 miles per kWh.

Rodriguez also kept track of how much time he spent charging and the amount of money the trip cost him in electricity. Charging at the “Electrify America” network took 586 minutes, or a little less than 10 hours, and it cost the Mach-E owner USD 160 value in INR needs to be mentioned? He also noted that he never spent more than 35 minutes at a charging station, thanks to the network of Electrify America fast-chargers along his route.

According to Rodriguez, range anxiety should not be a concern for people that are considering an EV as their next vehicle. Although he used the Electrify America chargers for more than 90 percent of the charging, the Mach-E owner said there were plenty more to choose from, such as “EVGo”, “ChargePoint”, “Greenlots”, “Volta” and many more!

At present, there are more than 26,000 electric vehicle charging stations open to the public in the US with more than 90,000 outlets. But the country, and the world, will need thousands more if drivers are going to adopt vehicles powered by batteries alone. “The automakers, more and more of them, are committing to manufacture electric vehicles,” said Mike Moran, spokesman for Electrify America, builder of charging station network. “Last year, automakers announced a combined $225 billion in investments in electrification.” With more than 40 fully electric vehicles on the market in the US or coming within the next three years, the demand growth for charging infrastructure is assured. (MT)

The Automotive Component Manufacturers Association of India (ACMA), the apex body representing the Indian auto component industry, successfully concluded the 9th edition of its flagship reverse buyers-and-sellers meet, iAutoConnect, held at Yashobhoomi, New Delhi.

The two-day B2B event brought together global aftermarket distributors, dealers and their Indian counterparts providing component makers a platform to showcase their latest product offerings.

ACMA states that the event brought together 91 domestic exhibitors and over 170 buyers from more than 40 countries, including Africa, ASEAN, Eastern Europe, Latin America, SAARC, and West Asia.

The event was organised with the support of the Ministry of Commerce & Industry, Government of India, the event was inaugurated by Vimal Anand, Joint Secretary, Ministry of Commerce and Shradha Suri Marwah, President, ACMA & CMD, Subros.

Shradha Suri Marwah, President, ACMA, said, “iAutoConnect has grown into a premier platform for the Indian automotive component industry, offering unparalleled access to international markets. It’s inspiring to witness the strong engagement from both our members and international buyers. We are confident that these interactions will result in fruitful partnerships that further expand the reach of Indian-manufactured components worldwide, supporting the government’s vision of ‘Make in India for the world.”

Automoto, a vehicle ownership platform that was established by Sreeraj PV in 2018, has announced that Francis Jacob has joined as the co-founder. Jacob will spearhead the development of Automoto Akademie, an educational platform designed to empower automotive professionals with the skills needed to excel in the evolving automotive industry.
Automoto Akademie will offer a range of training programmes, including short-term and long-term courses, focusing on electric and hybrid vehicle technology, vehicle sales and service. The platform aims to bridge the skills gap in the automotive industry and equip professionals with the knowledge and expertise to meet future demands.
Automoto is a leading provider of quick service and automotive care solutions for a wide range of vehicles. The company is committed to enhancing the vehicle ownership experience in India through innovative B2B2C solutions, including insurance, IoT integration and connected vehicles.
With Jacob on board, Automoto is set to chart yet another chapter of growth, leveraging his extensive experience and passion in imparting automotive skills in line with the Indian Government’s push for turning Indian into a key automotive manufacturing hub.

Citroën and Jeep have bolstered their presence in India with the inauguration of three new dealerships in Thrissur, Asansol and Meerut. 
All three are multi-brand dealerships that mark a significant step forward for the Stellantis Group in the country since they make an effective interface for the range of SUVs from Jeep and passenger vehicles from Citroën. 
With the product mix consisting of EVs and ICE powered vehicles, the three showrooms will offer comprehensive 3S facilities. They will have a dedicated workshop staffed by a highly skilled service team. 
Committed to offer a premier service experience to Jeep and Citroen customers, the three 3S facilities are supported by modern infrastructure, spare parts availability, advanced diagnostic and repair equipment.
Shishir Mishra, Brand Director, Citroen, mentioned regarding the development, that their aim is to not only offer exceptional vehicles but also provide comprehensive after-sales services, ensuring that every customer receives unparalleled support throughout their ownership journey. 
“These strategic openings signify our deep-rooted commitment to meeting the evolving demands of our valued customers while expanding our footprint across India,” he added. 
Kumar Priyesh, Brand Director, Jeep India, said, “We are confident that these new dealerships will not only showcase the impressive lineup of Citroën and Jeep® vehicles but also serve as hubs of excellence in customer service, equipped with skilled personnel and state-of-the-art facilities. Customers will be offered premium vehicles and affordable choices under the same roof, offering them flexibility in both prices and segment choices. This will thereby also help us target a wider range of customer base.”
With the three new dealerships, Citroen now has 156 touchpoints and Jeep India, over 150 touch points across the country. 

MRF has commissioned a one-of-its-kind Tyredrome in Mumbai. 
Terming it as Asia’s finest tyre service and wheel care destination for MRF customers, the Tyredrome is located at Poonam Chambers in Worli and manned by engineers that are specifically trained by the tyre maker. 
The tyre and wheel care destination is equipped with the finest precision equipment necessary. These include machines of leading global manufacturers and those that make the top-quality ones in India. 
 Offering expert guidance in maintenance services, it is built to provide a welcoming and comfortable environment for customers.
The Tyredrome will offer services such as robotic wheel alignment, diagnostic wheel balancing, vehicle safety test lane, electronic headlight alignment, air-con recovery and recharging, specialised two-wheeler tyre services and tubeless tyre repair. 
Other than to provide a wide range of MRF tyres, the Tyredrome at Worli will turn out to be basis for other such outlets of MRF Tyres across India. 
Speaking at the inauguration of the Worli outlet, K M Mammen, Chairman and Managing Director, MRF Ltd, mentioned, "We are thrilled to launch the Tyredrome in Mumbai, bringing Asia’s finest tyre and wheel care service to the city. For over three decades, we have been delighting customers with an unparalleled experience at our Tyredromes in other cities, and we are now looking forward to offering the same level of service and satisfaction to our customers in Mumbai."