Mitsubishi, TVS Mobility Partner To Provide Integrated Vehicle Mobility Solutions

Mitsubishi, TVS Mobility Partner To Provide Integrated Vehicle Mobility Solutions

TVS Mobility and Mitsubishi Corporation (MC) have officially joined forces in a landmark agreement aimed at revolutionising India's vehicle mobility sector. The collaboration marks a significant milestone as TVS Mobility, renowned for its dealership business, rebrands itself as TVS Vehicle Mobility Solution (TVS VMS). This strategic move will not only diversify TVS Mobility's offerings but also pave the way for a comprehensive vehicle mobility ecosystem in the country.

Mitsubishi Corporation, a global powerhouse boasting a vast network of approximately 1,700 group companies, brings its expertise and resources to the table, enhancing the capabilities of TVS VMS. Together, the partners aim to deliver an extensive range of services to customers, promising to redefine the automotive landscape in India.

However, the successful execution of this transformative venture hinges upon approval from relevant regulatory authorities, underscoring the necessity for procedural clearance before full implementation can proceed.

Initially, Mitsubishi Corporation will inject INR 3 billion into the joint venture, showcasing a firm commitment from both parties to nurture the venture's growth. This substantial investment is earmarked to fuel the shared vision of revolutionising vehicle ownership across multiple sectors, including passenger cars, commercial vehicles and material handling equipment (MHE). With a strategic focus on scalability, the business model holds the promise of generating an impressive $2 billion in revenue within the next 3 to 5 years.

“This collaboration with Mitsubishi Corporation will enable TVS to provide a range of solutions to the entire vehicle mobility ecosystem.” said TVS Mobility Director R. Dinesh.

He added, “After providing integrated and digital platforms for the independent aftermarket, the vehicle mobility business will provide innovative and digitally enabled solutions to our customers, be it enterprises, corporates or fleet owners and expand our partnership with vehicle manufacturers to provide integrated solutions across vehicle sales, operating of vehicles and ‘Vehicle-as-a-Service’ (micromobility) solutions. This partnership will work closely with other stakeholders to provide a solution for all.”

Commenting on the occasion, Chief Executive Officer of Automotive and Mobility Group at Mitsubishi Corporation, Shigeru Wakabayashi said, “India has the world’s third-largest market for new automobiles with sales topping five million vehicles in 2023 and expected to grow at 6-7 percent in the next few years. To gain a downstream foothold in the rapidly growing Indian market, Mitsubishi Corporation has been fostering its relationship with TVS Mobility group including the investment in the after-sales services provider TVS Automobile Solutions (TASL). The latest investment in the multi-brand dealer TVS VMS widens our investment coverage through enhanced service capabilities even further and should propel its aim to develop comprehensive mobility solutions spanning not only after-sales services and multi-brand sales but also vehicle-as-a-service model and other automotive operations.” 

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    Kärcher India Powers Through Tough Terrain As Official Wash Partner At Mountain Goat Event 2025

    Kärcher India Powers Through Tough Terrain As Official Wash Partner At Mountain Goat Event 2025

    Kärcher India was the official wash partner for the Mountain Goat Event 2025, held on 15 -16 February 2025 at the Adventure Sports Resort, Kufri. Celebrating 90 years of innovation, Kärcher India brought its Guinness World Record-holding pressure washers to the extreme off-roading event, ensuring that over 80 SUVs remained spotless as they conquered the snow-covered and rocky trails of Shimla–Rampur–Kaza–Kalpa–Manali.
    As participants conquered rocky trails, icy roads, and muddy paths, Kärcher India's dedicated washing bay and product showcase stall became a key stop for maintaining vehicle performance and cleanliness. Equipped with high-pressure washers and advanced cleaning technology, the Kärcher team ensured that every vehicle remained in top condition, removing stubborn dirt and grime accumulated throughout the journey. Designed for both B2B and personal use, Kärcher's pressure washers proved their versatility by tackling all kinds of grime—whether from rugged off-road expeditions or everyday cleaning needs.
    Jatinder Kaul, Managing Director, Kärcher India, reflected on the collaboration, stating, "Being the Official Wash Partner for the Mountain Goat Event was an incredible opportunity to showcase the efficiency of our cleaning solutions in extreme conditions. Our technology is built for high performance, and this event perfectly showcased how it helps adventure enthusiasts maintain their vehicles even in the most extreme terrains. We’re proud to have been part of this exhilarating journey and look forward to continuing our support for the off-roading community."
    Shashwat Gupta and Suraj Tayal, Founders of Mountain Goat, expressed, "Mountain Goat is all about pushing limits, and Kärcher India has once again proven its reliability in the toughest terrains. Having Kärcher India as our Official Wash Partner for this event strengthens our commitment to delivering a seamless and exhilarating experience. Their innovative cleaning technology has been instrumental in keeping our fleet in top condition, even in the harshest terrains. For every off-roader, maintaining their machine is a matter of pride, and Kärcher helps us uphold that passion." 
    The event attracted a passionate community of adventure seekers and automotive enthusiasts, with Kärcher India’s presence highlighting its commitment to innovation, precision, and sustainability. By providing superior cleaning performance in the most demanding environments, Kärcher reinforced its position as a trusted brand in high-performance cleaning technology.
     

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      ZF Inaugurates First ZF Pro Tech Plus Workshop In New Delhi

      ZF [pro]Tech plus

      German tier 1 supplier ZF Group has inaugurated its India first ZF [pro]Tech plus workshop in New Delhi. The new workshop is part of ZF Aftermarket which has a legacy of over 40 years. The ZF [pro]Tech has been empowering workshops by providing technical knowledge, training and service data of OEMs.

      The New Delhi workshop was inaugurated by Markus Wittig, Global Head of Business Line Passenger Car, ZF Aftermarket, and Vijay Khorgade, Head of Business Line Pass Car IMEA. Rolly Chadha, Head of European Motor Works and the owner of this workshop, led the inaugural celebration.

      Markus Wittig, said, “I am very pleased with this launch of India’s first ZF [pro]Tech plus workshop. This reiterates our commitment and ambition in the Indian market. With this facility, we will be able to provide unparalleled support to our workshop partners, enhancing their capabilities and ensuring they are well-equipped to meet the evolving demands of the automotive industry in India. It also marks the start of a nationwide roll-out of our workshop concept in India.”

      Vijay Khorgade, said, “For India, ZF Aftermarket is setting the benchmark for workshop expectations in terms of technology and quality. By offering technical know-how and training, we enable our partners to deliver exceptional service and support to their customers. As most of us know Indian automotive market is on the cusp of an evolution, and the ZF [pro]Tech plus concept enables workshops to keep pace with the new technologies and advances in mobility, making them relevant and ready for the future.”

      Rolly Chadha, added, “We have been associated with ZF Group for several years now. As a legacy distributor, we are aware of the technology and quality ZF Aftermarket represents and we are thrilled to be part of ZF [pro]Tech plus network as the first-ever workshop. The comprehensive support and expertise provided by ZF Group will undoubtedly elevate our service standards and help us better serve our customers.”

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        Autopal Renews Focus On Automotive Lighting Industry

        Autolite

        Jaipur-based automotive lighting manufacturer Autopal has announced a slew of updates to strengthen its presence in the industry. The company has relaunched headlamps and halogen bulbs in new packaging along with incandescent & miniature bulbs for all vehicle segments. The company has also announced full range of commercial composite headlamps designed specifically for the Indian market.

        At present, it manufactures headlamps at its Pantanagar plant, which is a dedicated facility for the aftermarket segment. While halogen bulbs are being produced at Jaipur facility. Furthermore, it has also launched an all-new range of LED lamps.

        Autopal is also looking to expand its distribution network with existing partners as well as new national channel partners.

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          CEAT Expands Retail Footprint in Gujarat

          CEAT Expands Retail Footprint in Gujarat

          CEAT has announced the inauguration of its largest outlet – called as CEAT shoppe – in Anand, Gujarat. The outlet, spanning 4,200 sq. ft, underscores CEAT’s commitment to provide premium tyre fitment and an enhanced customer experience.

          Marking CEAT’s seventh such outlet in Gujarat in 2025, following store opening in Ahmedabad and Rajkot, the tyre maker now has around 45 outlets in the respective state. The CEAT shoppe at Anand has strategically located in Anand’s prime automobile market and near leading OEM showrooms.

          It is well-positioned to cater to the evolving mobility needs of customers in the growing city. The CEAT Shoppe is operated by Bharat Tyres, which already operates a CEAT Truck Service Hub since 2023. The CEAT Truck Service Hub provides dedicated tyre maintenance services to commercial vehicle owners.

          Speaking about the development, Lakshmi Narayanan B, Chief Marketing Officer, CEAT, said, “The inauguration of CEAT Shoppe in Anand reflects our strategic focus on strengthening our premium retail footprint in high-growth markets. Gujarat is a key region for CEAT, and Anand’s emergence as a significant automobile, educational, and business hub makes it an ideal location for this expansion. This new outlet is designed to deliver a best-in-class customer experience, offering cutting-edge tyre solutions and expert service. Our partnership with Bharat Tyres has been instrumental in enhancing CEAT’s presence in the state, and we remain committed to providing superior tyre products and services to our customers.”

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