Tier 1 supplier Uno Minda has introduced its new line of car care products designed for the booming Indian automotive aftermarket. This strategic move responds to the increasing demand from Indian consumers for high-quality, DIY maintenance solutions for their vehicles.
The Indian car care market is expanding rapidly, fuelled by a growing number of vehicle owners with higher disposable incomes who are focused on maintaining the appearance and resale value of their cars. Consumers are also increasingly aware of the need for products that can protect their vehicles from India's diverse climate, from harsh monsoon rains to scorching summer heat.
The new product line from Uno Minda offers a wide variety of solutions for both interior and exterior car maintenance. The lineup includes a Car Exterior Wash Shampoo, a Waterless Wash for quick clean-ups and a Car Exterior Polish to give a radiant shine.
For interior care, the products include an Anti-Bacterial Interior Foam and Car AC Vent Hygiene Foam with silver nano technology to ensure a clean cabin. The range also features a Glass Anti-Fog Spray and a Windshield Cleaner Foam to improve visibility and safety during adverse weather conditions.
Karna Markan, Head of Sales & Distribution (Accessories) at Uno Minda, “Our entry into the Auto Care segment reflects Uno Minda's commitment to advancing alongside our customers. With the automotive care sector growing rapidly and consumers increasingly prioritising vehicle maintenance, there is a growing demand for trusted brands. The new car care line offers features for both internal and external applications. Internally, the Anti Fog Demister ensures windshields and windows remain clear of fog and mist, promoting safe driving in adverse weather and reducing eye fatigue. A highly effective foam cleaner removes dirt, grime, bugs, road residue and contaminants from car windshields, enhancing visibility and safety. Externally, the line includes a thorough car wash that gently cleans and restores the vehicle's paint, leaving it brilliantly gleaming and protected with a radiant gloss. These products are formulated with wash-active agents to effectively eliminate road debris, dust, oily residues and greasy contaminants without a trace, ensuring vehicles maintain their pristine appearance and durability."
The products are formulated with ‘wash-active agents’ to effectively remove road debris, dust and oily residues without damaging the vehicle's finish. They are also designed to be easy for consumers to use at home.
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