Euler Motors, an electric vehicle OEM has announced the launch of Euler Prime – an on-the-spot support solution aimed at maximising uptime for its commercial EV customers across 45 Indian cities. The initiative is designed to address a key pain point in last-mile electric mobility: vehicle breakdowns and associated business disruption.
Prime introduces rapid-response teams deployed by bikes and vans to deliver on-site repairs or assistance, promising arrival in as little as 90 minutes within urban areas. For breakdowns outside city limits and on highways, resolution times are projected within four to five hours, subject to distance and logistics.
The launch will begin in Delhi, Gurgaon, Noida, Lucknow, Kanpur, and Patna, with plans for expansion to more cities. The annual maintenance contract and paid support options offer flexibility for both new and existing customers.
A central pillar of Euler Prime is 'Shepherd,' the company’s proprietary vehicle intelligence and telematics platform. Shepherd combines live diagnostics, remote monitoring, and predictive maintenance, serving as a digital backbone for rapid interventions. The platform is designed to detect potential faults before breakdowns occur, facilitating informed and data-driven service dispatch.
“By combining on-ground rapid response with the intelligence of our Telematics—Shepherd platform, we are ensuring that vehicle uptime is maximised and disruptions are minimised,” said Ashish Tandon, Global Head of Customer Excellence, Euler Motors. The backend enables real-time connectivity between vehicles, service teams and operations, centralising data to accelerate incident resolution.
Euler’s new solution is positioned as more than just a roadside assistance benefit; it is an ecosystem play intended to integrate product, service, and operational assurance. Prime teams are staffed by trained personnel to provide not only repairs but comprehensive support for breakdown incidents, aiming to convert service into an enabler of productivity and profitability.
The company calls Prime ‘a pre-emptive, real-time support solution.’ By delivering mobile response capability, Euler is addressing challenges faced by commercial EV fleets operating in dense urban zones as well as in less-served highway corridors.
Support is automatically included for annual contract holders, while existing owners can enroll on a paid basis. The target is clear: to deliver timely interventions that counteract the risks of business interruption and help fleet operators retain confidence in electric mobility as an everyday solution.
The latest launch underscores a larger strategy: EV ownership must be supported by responsive systems that deliver convenience and reliability. Euler’s statement, “We shall never leave you on the road, alone,” spotlights this commitment to customer reassurance.
The deployment of Prime across urban and peri-urban centres may influence competing OEMs to strengthen real-time support and telematics integration. For the evolving EV ecosystem in India, services that prioritise uptime, predictive maintenance, and seamless user experience will likely define customer retention as the sector matures.
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