Rico Auto Industry Goes For Spoof-Proof Packaging

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  • December 21, 2021
Rico Auto Industry Goes For Spoof-Proof Packaging

MT Bureau

Rico Auto Industries Limited, the aftermarket division of the leading integrated supplier of automotive components and assemblies, has introduced a new spoof-proof packaging to contain spurious parts. The company that is involved right from design and development in making dies and moulds, manufactures automotive components in ferrous and aluminium machined castings. In 2017 it entered the aftermarket. Spurious products with almost look alike packaging are costing companies a great deal of money and goodwill.

Abhishek Kulshrestha

“We have developed a brand new packaging with a phylogenic effect on the whole box but not on the product. Once the box is opened the consumer can ask the retailer to prove the authenticity by putting a screen on the open Lid of the box. Before retailers use to refuse to open the box as there is a barcode on each box that gets distorted by opening the box, but now there are several measures on the box itself to prove the originality of the product,” Abhishek Kulshrestha, Vice President, Rico Auto Industries, said.

After the introduction of GST in July 2017 Rico was confident about a fair playing field and introduced nine new products. Sales increased from INR 100 million to INR 250 million in about 18 months. The company hopes to close 2019-20 fiscal year at around INR 400-500 million despite the slowdown. On the reason that compelled Rico to go for such a packaging he said, “Our market research made us realize that there are many spurious products in the market with the same brand name; this led us to develop a new spoof-proof packaging for our products.”

“We have a policy of launching new product every quarter either for two-wheelers, three-Wheelers or four-wheelers. This quarter we are launching paper plate & paper clutch assemblies for two-wheelers, next quarter we will be launching a product for four-wheelers and till next FY we are also planning to launch a few products for the commercial vehicles market as well. This modus operandi of launching a new product every quarter has added well to our inventory. As of today we have over 500 products for two-wheelers, 100-plus products for four-wheelers, and over 75 products for three-wheelers,” he said.                      

Rico will be conducting awareness campaigns throughout the country among the mechanics and distributors. Earlier there were hardly any safety features on the box to differentiate between spurious and original products. “Now there are phylogenic effects on the box, newly developed design screen recognition method and on top of it we have developed an all-new QR code method to safeguard the interest of distributors as well. This gives confidence to our distributors in being the only distributor of ‘Original’ Rico products in their territory,” Kulshrestha said.

Rico is optimistic about the increasing share in the components aftermarket estimated to grow to INR 800 billion by 2025. “This growing aftermarket will help our market share as well. We are growing every year and we expect to reach a turnover of INR 1 billion by the next financial year,” he said.     

About the short term and long term plans of Rico, Kulshrestha said, “Our short-term plan is to grow gradually in the market and explore new ideas to increase our sales. We are already running a boost initiative programme for our distributors to encourage them. The response is overwhelming even in the phase of an economic slowdown, if we talk about a long-term plan the vision is as clean as a windscreen, we tend to take Rico Auto Industry - After Market division to the new heights and on a successful path of becoming the pioneers in the industry.” (MT)

 

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    Gulf Oil Partners Nayara Energy For Product Availability at Nayara Fuel Stations

    Gulf Oil - Nayara Energy

    Gulf Oil Lubricants India, part of the Hinduja Group, has inked a strategic partnership with Nayara Energy, a leading private fuel retailer and an integrated downstream company in the country.

    As per the understanding, Nayara Energy will make available Gulf Oil’s entire automotive product range, including lubricants for two-wheelers, passenger cars, commercial vehicles and agriculture-related vehicles, at its network of over 6,500 fuel retail outlets.

    The association is part of a three-year contract will also see Gulf Oil make available its AdBlue and two-wheeler batteries among others at Nayara’s network.

    Ravi Chawla, MD and CEO, Gulf Oil Lubricants India, said, “Our partnership with Nayara Energy is a significant step forward in expanding Gulf’s presence across India’s highways and fuel stations. As a globally recognised brand, Gulf has consistently set benchmarks in delivering high-quality and innovative automotive solutions. Our partnerships with iconic global and domestic brands like Manchester United, McLaren, MS Dhoni, and Chennai Super Kings have cemented our position as a trusted name worldwide. With the support of Nayara’s vast network and expertise in fuel retailing, we are well-positioned to serve a wide range of consumers with high-quality, dependable automotive solutions. This collaboration underscores the growing demand for quality automotive products and lubricants owing to the burgeoning infrastructure growth and both Gulf’s and Nayara Energy’s commitment to making our products accessible, ensuring that our customers receive quality lubrication solutions wherever they are in India.”

    Madhur Taneja, Chief Marketing Officer, Nayara Energy, added, “At Nayara Energy, we believe that customer centricity is at the core of creating a distinctive service experience across our expansive retail network. This latest tie-up with Gulf Oil is another affirmative step to enhance our range of automotive product offerings that enable in delivering high quality performance for motorists. Together, these two power brands can leverage synergies that will enable in amplifying reach and ensure ease of availability of premium product experience for consumers across rapidly growing tier 2,3 markets and prominent highways. Lubes are an essential category in our NFR (Non-Fuel Retail) offerings and our commitment to grow this category is visible from the Quick Lube Change Bays we have incorporated in our Retail Outlet. These Quick Lube Change bays are equipped with advanced machinery that enables lube change in less than 5 minutes and this service is provided Free of charge at our outlets.”

     

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      Used Cars To Now Attract 18% GST

      Used car

      The 55th Goods & Services Tax (GST) council meeting has decided to increase the GST rate on the sale of pre-owned vehicles to 18 percent from the current 12 percent.

      The hike will now also be applicable to electric vehicles margin value, when the transaction happens by registered businesses dealing with used vehicles. But in case an EV is sold by the vehicle owner to another individual there will be no GST applicable.

      The hike the government believes will bring parity between used old small cars, EVs with old larger vehicles.

      The GST council clarified that the tax will be applicable only on the margin of the seller, and not on the entire value of the car. For instance, if a vehicle is bought for INR 1 million and sold at INR 600,000, the tax will be on the margin value of INR 400,000.

      Representational image courtesy: Tom Fisk/Pexels

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        Schaeffler India Onboards Sharad Bhatia As Head Of Vehicle Lifetime Solutions

        Sharad Bhatia

        Tier 1 supplier Schaeffler India has appointed Sharad Bhatia as the new Head of Vehicle Lifetime Solutions (VLS), effective 2 December 2024.

        In his new role, he is tasked to lead Schaeffler India’s efforts to strengthen presence in the mobility ecosystem.

        Bhatia comes with over 24 years of experience in the automotive parts industry and will be instrumental in expanding Schaeffler India’s VLS business on the back of his deep expertise in aftermarket service parts sector.

        Harsha Kadam, MD & CEO, Schaeffler India, said, “We are delighted to welcome Sharad Bhatia to Schaeffler India as Head of Vehicle Lifetime Solutions. The Vehicle Lifetime Solutions business is an important business division for the strategic growth of Schaeffler in India. His extensive background in the aftermarket business, combined with his experience in multinational markets, aligns well with our strategic goals. Sharad’s leadership will be pivotal in strengthening and enhancing the agility of our VLS business, further reinforcing our commitment to sustainable motion technology solutions in India.”

        Sharad Bhatia, added, “I am excited to join Schaeffler India at a time when the automotive industry is rapidly transforming. My focus will be on expanding our aftermarket solutions portfolio by leveraging advanced motion technology to deliver value and innovation. I look forward to working closely with the talented team at Schaeffler India to strengthen our Vehicle Lifetime Solutions division and provide our customers with sustainable, reliable, and forward-looking solutions.”

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          Uno Minda Launches Android Music System With GPT Function In Aftermarket For INR 49,999

          UNO Minda WTunes-464DN

          Tier 1 automotive supplier Uno Minda has launched what it claims is India’s first GPT-enabled Android music system - Wtunes-464DN-GPT - in the aftermarket for INR 49,999.

          The GPT-enabled infotainment unit has a built-in voice command feature. It also has an inbuilt 360deg camera controller for improved safety, high-definition audio with 208W output, and advanced digital signal processing (DSP). It has a dynamic equalizer that allows personalised audio settings and split-screen functionality for multitasking. The music unit also comes with a microphone, screws, a 4G antenna, and wiring with a SIM card slot.

          Rakesh Kher, CEO, Uno Minda Aftermarket Division, said, “Featuring an integrated AI assistant, the Wtunes-464DN-GPT introduces a new level of control and immersion. Unlike traditional desktop setups that rely on typing, this cutting-edge product from Uno Minda incorporates GPT with intelligent voice commands, providing real-time assistance for professionals who require immediate information. This makes it especially beneficial for busy individuals on the go, perfectly exemplifying the concept of infotainment—delivering both information and entertainment effortlessly while traveling. The advanced QLED resolution (2000 x 1200p) provides a sharper, more vivid display, while Digital Signal Processing (DSP) enhances sound quality for clear audio. The capacitive touch panel offers intuitive control, and with a powerful output of 208W (4x52W), you'll feel every beat.”

          The infotainment unit offers wireless and wired connections supporting both Android Auto and Apple CarPlay. It also provides support for variety of apps for navigation including Google Maps.

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          • Kalpana
            - Kalpana

            Advik Hi-Tech Unveils 2025 Roadmap at Auto Expo 2023 highlights remarkable innovation in auto components. The focus on ICE, EVs, CNG, and hydrogen fuel is impressive, especially the new electric pumps and braking systems for enhanced efficiency.

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