MT Bureau

Rico Auto Industries Limited, the aftermarket division of the leading integrated supplier of automotive components and assemblies, has introduced a new spoof-proof packaging to contain spurious parts. The company that is involved right from design and development in making dies and moulds, manufactures automotive components in ferrous and aluminium machined castings. In 2017 it entered the aftermarket. Spurious products with almost look alike packaging are costing companies a great deal of money and goodwill.

“We have developed a brand new packaging with a phylogenic effect on the whole box but not on the product. Once the box is opened the consumer can ask the retailer to prove the authenticity by putting a screen on the open Lid of the box. Before retailers use to refuse to open the box as there is a barcode on each box that gets distorted by opening the box, but now there are several measures on the box itself to prove the originality of the product,” Abhishek Kulshrestha, Vice President, Rico Auto Industries, said.

After the introduction of GST in July 2017 Rico was confident about a fair playing field and introduced nine new products. Sales increased from INR 100 million to INR 250 million in about 18 months. The company hopes to close 2019-20 fiscal year at around INR 400-500 million despite the slowdown. On the reason that compelled Rico to go for such a packaging he said, “Our market research made us realize that there are many spurious products in the market with the same brand name; this led us to develop a new spoof-proof packaging for our products.”

“We have a policy of launching new product every quarter either for two-wheelers, three-Wheelers or four-wheelers. This quarter we are launching paper plate & paper clutch assemblies for two-wheelers, next quarter we will be launching a product for four-wheelers and till next FY we are also planning to launch a few products for the commercial vehicles market as well. This modus operandi of launching a new product every quarter has added well to our inventory. As of today we have over 500 products for two-wheelers, 100-plus products for four-wheelers, and over 75 products for three-wheelers,” he said.                      

Rico will be conducting awareness campaigns throughout the country among the mechanics and distributors. Earlier there were hardly any safety features on the box to differentiate between spurious and original products. “Now there are phylogenic effects on the box, newly developed design screen recognition method and on top of it we have developed an all-new QR code method to safeguard the interest of distributors as well. This gives confidence to our distributors in being the only distributor of ‘Original’ Rico products in their territory,” Kulshrestha said.

Rico is optimistic about the increasing share in the components aftermarket estimated to grow to INR 800 billion by 2025. “This growing aftermarket will help our market share as well. We are growing every year and we expect to reach a turnover of INR 1 billion by the next financial year,” he said.     

About the short term and long term plans of Rico, Kulshrestha said, “Our short-term plan is to grow gradually in the market and explore new ideas to increase our sales. We are already running a boost initiative programme for our distributors to encourage them. The response is overwhelming even in the phase of an economic slowdown, if we talk about a long-term plan the vision is as clean as a windscreen, we tend to take Rico Auto Industry - After Market division to the new heights and on a successful path of becoming the pioneers in the industry.” (MT)

Banner Batteries, one of Europe’s leading manufacturers of original equipment batteries, has appointed Andrew Russell as its new Business Development Manager for Northern England and Scotland. The appointment is in line with Banner’s strategy to increase its market share in these key regions.

Russell will be responsible for enhancing connections with Banner's extensive clientele, which includes motor factors, independent distributors, garages, and specialty automobile parts stores. He will report to Country Manager Lee Quinney. Russell brings with him over two decades of experience in the UK aftermarket sector. Russell, who graduated from the University of the West of England with a BA (Hons) in Business Administration, began his career in retail management before switching to sales. Prior to joining Banner, he was Ring Automotive's Business Development Manager, where he was named the company's top salesperson in 2023. Account management, company development and building enduring connections with customers are his strong points.

Russell said, “I am delighted to get the opportunity to work for Banner, not only as they are one of Europe’s leading manufacturers of original equipment batteries, but a family-owned business. In order to continue to develop Banner’s market penetration across what is an important sales territory, I shall be looking to focus on four key principles – promoting O/E product quality aligned to price competitiveness, delivering outstanding levels of customer service and developing long-standing and successful customer relationships.”

Quinney said, “The whole team at Banner is delighted to welcome Andrew into the fold. He has a proven track record in the automotive aftermarket, and we are confident this will prove instrumental in strengthening Banner’s position across Scotland and the north, both of which are important strategic territories. Supplying a first-class service to our customer base remains one of our main priorities, together with promoting Banner’s original equipment pedigree, and Andrew will help spearhead this moving forwards.”

Manba Finance Limited, a NBFC, has announced a strategic alliance with BGauss Auto, Fin Coopers Capital and ProsParity to drive a shift towards sustainable mobility and empower the aspirations of customers across the country.
The association with BGauss Auto will help Manba Finance Limited to financing the former’s electric vehicles (EVs), making it easier in turn to tap the growing green mobility market. The NBFC company claims to use technology to streamline lending such that it ensures efficiency and transparency. It is said to offer a range of financial solutions for new two-wheelers, three-wheelers, electric two wheelers, electric three wheelers, used cars and to small businesses. 
The alliance with Fin Coopers Capital in vehicle financing would offer Manba Finance the opportunity to leverage the former’s expertise in investment and capital management. 
The association with ProsParity, on the other hand, will provide the company access to an advanced digital platform that streamlines credit flow and enhances loan processing. 
Monil Shah, Executive Director and Chief Business Officer, Manba Finance Limited, said about the development: “Our partnerships with BGauss Auto, Fin Coopers Capital, and ProsParity will help us to strengthen our commitment to delivering innovative and accessible financial solutions. These partnerships enable us to expand our reach, enhance our offerings, and support communities across India with efficient, transparent, and socially responsible services. Together, we aim to empower individuals and businesses, driving positive change and fostering long-term growth."
 

Kärcher India was the official wash partner for the Mountain Goat Event 2025, held on 15 -16 February 2025 at the Adventure Sports Resort, Kufri. Celebrating 90 years of innovation, Kärcher India brought its Guinness World Record-holding pressure washers to the extreme off-roading event, ensuring that over 80 SUVs remained spotless as they conquered the snow-covered and rocky trails of Shimla–Rampur–Kaza–Kalpa–Manali.
As participants conquered rocky trails, icy roads, and muddy paths, Kärcher India's dedicated washing bay and product showcase stall became a key stop for maintaining vehicle performance and cleanliness. Equipped with high-pressure washers and advanced cleaning technology, the Kärcher team ensured that every vehicle remained in top condition, removing stubborn dirt and grime accumulated throughout the journey. Designed for both B2B and personal use, Kärcher's pressure washers proved their versatility by tackling all kinds of grime—whether from rugged off-road expeditions or everyday cleaning needs.
Jatinder Kaul, Managing Director, Kärcher India, reflected on the collaboration, stating, "Being the Official Wash Partner for the Mountain Goat Event was an incredible opportunity to showcase the efficiency of our cleaning solutions in extreme conditions. Our technology is built for high performance, and this event perfectly showcased how it helps adventure enthusiasts maintain their vehicles even in the most extreme terrains. We’re proud to have been part of this exhilarating journey and look forward to continuing our support for the off-roading community."
Shashwat Gupta and Suraj Tayal, Founders of Mountain Goat, expressed, "Mountain Goat is all about pushing limits, and Kärcher India has once again proven its reliability in the toughest terrains. Having Kärcher India as our Official Wash Partner for this event strengthens our commitment to delivering a seamless and exhilarating experience. Their innovative cleaning technology has been instrumental in keeping our fleet in top condition, even in the harshest terrains. For every off-roader, maintaining their machine is a matter of pride, and Kärcher helps us uphold that passion." 
The event attracted a passionate community of adventure seekers and automotive enthusiasts, with Kärcher India’s presence highlighting its commitment to innovation, precision, and sustainability. By providing superior cleaning performance in the most demanding environments, Kärcher reinforced its position as a trusted brand in high-performance cleaning technology.
 

German tier 1 supplier ZF Group has inaugurated its India first ZF [pro]Tech plus workshop in New Delhi. The new workshop is part of ZF Aftermarket which has a legacy of over 40 years. The ZF [pro]Tech has been empowering workshops by providing technical knowledge, training and service data of OEMs.

The New Delhi workshop was inaugurated by Markus Wittig, Global Head of Business Line Passenger Car, ZF Aftermarket, and Vijay Khorgade, Head of Business Line Pass Car IMEA. Rolly Chadha, Head of European Motor Works and the owner of this workshop, led the inaugural celebration.

Markus Wittig, said, “I am very pleased with this launch of India’s first ZF [pro]Tech plus workshop. This reiterates our commitment and ambition in the Indian market. With this facility, we will be able to provide unparalleled support to our workshop partners, enhancing their capabilities and ensuring they are well-equipped to meet the evolving demands of the automotive industry in India. It also marks the start of a nationwide roll-out of our workshop concept in India.”

Vijay Khorgade, said, “For India, ZF Aftermarket is setting the benchmark for workshop expectations in terms of technology and quality. By offering technical know-how and training, we enable our partners to deliver exceptional service and support to their customers. As most of us know Indian automotive market is on the cusp of an evolution, and the ZF [pro]Tech plus concept enables workshops to keep pace with the new technologies and advances in mobility, making them relevant and ready for the future.”

Rolly Chadha, added, “We have been associated with ZF Group for several years now. As a legacy distributor, we are aware of the technology and quality ZF Aftermarket represents and we are thrilled to be part of ZF [pro]Tech plus network as the first-ever workshop. The comprehensive support and expertise provided by ZF Group will undoubtedly elevate our service standards and help us better serve our customers.”