Valvoline Cummins, Mahindra Extend Partnership For Lubricants

Valvoline Cummins

Valvoline Cummins and Mahindra & Mahindra have announced a new strategic collaboration, deepening a relationship that has spanned over two decades. Under a new four-year agreement, Valvoline Cummins will now be the primary supplier of genuine lubricants for Mahindra's aftermarket business, including products sold under the Mahindra - Maximile brand.

This partnership will see Valvoline Cummins supply a range of high-performing lubricants, such as engine, transmission and axle oils, specifically tailored for Mahindra’s entire fleet of passenger vehicles, SUVs and pickups. These products will be distributed through Mahindra's expansive dealership and ‘Bazar’ networks in India's North, West and East zones.

Sandeep Kalia, Managing Director, Valvoline Cummins, said, “As a trusted partner with Mahindra for the past decade, we are excited for this evolution of our relationship. Today marks a major milestone that will enable significant business growth and reflects further confidence in our people, technology, innovation, serviceability and continuous commitment to customer centricity as a core value.”

Michael Dreyer, Senior Vice-President, Valvoline Global Operations, added, “Mahindra is fast becoming a trusted global brand, and Valvoline is well positioned to collaborate across geographies and support their global ambitions. This strategic agreement unites two trusted names with a shared focus on performance, innovation and sustainability. As Valvoline expands its role within the Mahindra ecosystem, the collaboration is set to deliver enhanced value across vehicles, and customer experiences — setting new benchmarks for excellence in automotive lubricant solutions.”

In a move that aligns with the sustainability goals of both companies, Valvoline Cummins will also introduce Post-Consumer Recycled (PCR) packaging for its products supplied to Mahindra, reinforcing their commitment to responsible business practices and environmental stewardship.

Autorox And Bosch Partner To Digitise Global Vehicle Repair

Bosch - Autorox

Autorox and Bosch Mobility Platforms and Solutions have announced a global strategic collaboration aimed at transforming the management and scaling of vehicle repair and maintenance operations worldwide.

Under the partnership, Bosch Mobility Platforms and Solutions will serve as the exclusive global distributor for Autorox and Autozilla.

Founded by Vijay Gummadi, these two platforms focus on garage management and B2B parts commerce. 

The collaboration seeks to digitally enable over 25,000 repairers and spare parts sellers to collectively deliver over 100 million vehicle services per year by 2030.

The initiative addresses the inefficiency and fragmentation in the global vehicle repair and maintenance ecosystem. In India alone, the passenger car service sector includes over 100,000 independent garages, which this partnership aims to formalise and digitise.

Vijay Gummadi, Founder & CEO, Autorox, said, “Great products and great distribution - that’s the formula for lasting success. Bosch brings unmatched global credibility and reach, while Autorox brings deep product and domain expertise in how modern workshops run. Together, we’re reimagining the future of vehicle repair - from manual, fragmented systems to intelligent, connected operations.”

As per the understanding, Bosch will provide structure, credibility and scale using its global network and standards. Autorox will provide the digital backbone, connecting repair shops, parts sellers, insurers and fleets. This covers intelligent job scheduling, procurement, connected customer experiences and predictive analytics.

Pradeep Ramachandra, CTO, Bosch - Mobility Platforms & Solutions, said, “Bosch has long championed innovation that simplifies mobility. Through this collaboration with Autorox and Autozilla, we aim to digitise and connect the global workshop ecosystem, improving service efficiency and transparency. By combining Bosch’s enterprise presence with Autorox’s modern technology, we are addressing a challenge that has remained unsolved for decades.”

The partnership will expand into North America, Europe, and other global markets in phases, building on the platforms' success in India and the Middle East. The collaboration will also leverage Bosch’s existing work with Amazon Web Services (AWS) to ensure enterprise-grade scalability and security.

VDO Brand Makes Independent Aftermarket Return Under AUMOVIO

VDO Brand Makes Independent Aftermarket Return Under AUMOVIO

Following its successful transition into the newly established AUMOVIO entity, the venerable VDO brand is marking a significant return to the independent automotive aftermarket. Beginning in December 2025, the comprehensive portfolio of electronics and mechatronics, previously marketed under the Continental brand since 2020, will be progressively reintroduced under the distinguished VDO brand. This extensive range includes critical components such as fuel systems, various engine management and tyre pressure monitoring sensors, engine control units, common rail diesel systems and turbochargers. The brand's commitment to innovation will be further demonstrated in 2026 with the inaugural introduction of sensors and cameras for Advanced Driver Assistance Systems (ADAS).

This strategic brand transition is designed to be seamless for customers, with no impact on the availability, performance or renowned premium quality of existing and future products. Under the AUMOVIO umbrella, VDO will be strategically aligned with the premium brake brand ATE. This partnership will allow both brands to leverage a unified service infrastructure, which includes a dedicated technical hotline and a suite of certified training programmes for workshop professionals. According to company leadership, VDO is the ideal brand to spearhead the future of their electronic and mechatronic spare parts business, as it embodies original equipment manufacturer quality, safety and deep expertise in both contemporary and emerging automotive technologies.

The foundation for this future growth is a recently expanded product catalogue, which grew by approximately 50 percent, or 700 new parts, during the corporate spin-off. Building on this solid base, AUMOVIO Aftermarket has outlined ambitious plans for further portfolio extension in 2026. A key strategic move will be the establishment of ADAS products as a distinct new product group for VDO. This expansion will see the gradual introduction of sophisticated components like smart multifunction and surround-view cameras, alongside front and blind spot detection radars, directly addressing the evolving needs of the modern vehicle fleet.

Recognising that workshops today face complex challenges that extend beyond traditional repairs, VDO and ATE are combining their service expertise to offer holistic support. This collaborative approach provides workshops with practical assistance through a bundled offering of services. These include not only technical support but also comprehensive training on high-voltage systems for electric vehicles and business management, digital online courses and various partner loyalty programmes. This initiative reflects a deep commitment to a customer-centric model that aims to provide workshops with unparalleled, forward-looking support. The VDO brand, with a heritage of nearly a century in commercial vehicles and original equipment manufacturing, is thus powerfully positioned to channel its vast technological know-how into creating solution-oriented products and services for the independent aftermarket.

Euler Motors Launches Prime: Real-Time EV Assistance Rolled Out Across 45 Cities

Euler Prime

Euler Motors, an electric vehicle OEM has announced the launch of Euler Prime – an on-the-spot support solution aimed at maximising uptime for its commercial EV customers across 45 Indian cities. The initiative is designed to address a key pain point in last-mile electric mobility: vehicle breakdowns and associated business disruption.

Prime introduces rapid-response teams deployed by bikes and vans to deliver on-site repairs or assistance, promising arrival in as little as 90 minutes within urban areas. For breakdowns outside city limits and on highways, resolution times are projected within four to five hours, subject to distance and logistics.

The launch will begin in Delhi, Gurgaon, Noida, Lucknow, Kanpur, and Patna, with plans for expansion to more cities. The annual maintenance contract and paid support options offer flexibility for both new and existing customers.

A central pillar of Euler Prime is 'Shepherd,' the company’s proprietary vehicle intelligence and telematics platform. Shepherd combines live diagnostics, remote monitoring, and predictive maintenance, serving as a digital backbone for rapid interventions. The platform is designed to detect potential faults before breakdowns occur, facilitating informed and data-driven service dispatch.

“By combining on-ground rapid response with the intelligence of our Telematics—Shepherd platform, we are ensuring that vehicle uptime is maximised and disruptions are minimised,” said Ashish Tandon, Global Head of Customer Excellence, Euler Motors. The backend enables real-time connectivity between vehicles, service teams and operations, centralising data to accelerate incident resolution.

Euler’s new solution is positioned as more than just a roadside assistance benefit; it is an ecosystem play intended to integrate product, service, and operational assurance. Prime teams are staffed by trained personnel to provide not only repairs but comprehensive support for breakdown incidents, aiming to convert service into an enabler of productivity and profitability.

The company calls Prime ‘a pre-emptive, real-time support solution.’ By delivering mobile response capability, Euler is addressing challenges faced by commercial EV fleets operating in dense urban zones as well as in less-served highway corridors.

Support is automatically included for annual contract holders, while existing owners can enroll on a paid basis. The target is clear: to deliver timely interventions that counteract the risks of business interruption and help fleet operators retain confidence in electric mobility as an everyday solution.

The latest launch underscores a larger strategy: EV ownership must be supported by responsive systems that deliver convenience and reliability. Euler’s statement, “We shall never leave you on the road, alone,” spotlights this commitment to customer reassurance.

The deployment of Prime across urban and peri-urban centres may influence competing OEMs to strengthen real-time support and telematics integration. For the evolving EV ecosystem in India, services that prioritise uptime, predictive maintenance, and seamless user experience will likely define customer retention as the sector matures.

Autoverse Mobility Onboards Rama Shankar Pandey Co-founder, Launches Parts Platform

Rama Shankar Pandey

Bengaluru-based technology-driven start-up Autoverse Mobility has announced that auto industry veteran Rama Shankar Pandey has joined the company as Co-Founder.

Pandey, a former Managing Director of Hella India Lighting and a member of the Automotive Component Manufacturers Association (ACMA), will join the leadership team to focus on manufacturer relations and distribution infrastructure.

Concurrently, the company launched its Autoverse Parts Procurement Platform, an integrated digital tool designed to streamline the sourcing and delivery of genuine automotive parts to independent workshops across India.

Autoverse aims to transform the fragmented Indian multi-brand garage sector, which often lacks consistency in quality and part reliability. The platform seeks to establish a supply chain that connects original equipment manufacturers (OEMs) and original equipment suppliers (OES) directly to garages. By ensuring the availability of authentic parts, accurate fitment, and transparent delivery, Autoverse plans to increase trust and efficiency in the aftermarket service channel.

Pandey brings over two decades of leadership experience from the automotive, transportation, and manufacturing sectors, including key roles at Bosch, Tata Green Batteries and Hella.

Rama Shankar Pandey, said, “Autoverse is building something truly transformative; a transparent, tech-enabled supply chain that addresses one of the biggest challenges workshops face today: sourcing genuine parts reliably and quickly. With the launch of our integrated Partner App and Web Platform, we are creating a future-ready ecosystem that delivers authenticity, speed, and operational efficiency. I’m excited to join Mihir, Shiv, and KK in this mission to empower independent workshops across India.”

The new Autoverse Parts Procurement Platform is a digital system that connects workshops directly to manufacturers and their existing distribution channels to improve efficiency.

Key features of the platform include:

  • Smart Parts Discovery: A catalogue with over 6 million car–part mappings for precise fitment checks.
  • Real-Time Data: Instant visibility into stock levels, pricing and alternative part options.
  • Integrated Ordering: One-click ordering with live tracking from supplier to garage.
  • Support Modules: Dedicated support for categories including lubricants, filters, suspension, brake, clutch and electrical components.
  • Garage Management Tools: Features such as loyalty programmes, order history and automated recommendations to improve workshop profitability.

Autoverse aims to deliver high-demand parts within 45 minutes through a hybrid logistics model, supported by a network of own and partner warehouses.

Mihir Mohan, Founder and CEO, Autoverse Mobility, said, “We’re thrilled to welcome Rama to our founding team and equally excited to introduce the Autoverse Partner Platform to the market. Rama’s leadership experience and domain depth will play a crucial role as we scale our operations nationwide. With our new platform, we are strengthening our promise of timely access to genuine, high-quality parts - enabling garages to deliver safer and more dependable service to car owners.”

Autoverse Mobility, founded by Mihir Mohan, Shiv Soni, and Krishnakumar (KK), has raised USD 3.2 million from investors including Exfinity Ventures and Ventureast to scale its technology and logistics network.