BGauss, the electric vehicle business of wire major RR Global, has launched its latest offering the RUV350 e-scooter at prices starting INR 109,999 (ex-showroom). 

The company claims that the unique e-scooter has been completely designed keeping in mind the diverse needs of the Indian consumer, with the potential target customer in the 22-years to 42-years age bracket. 

In an interaction with the media, Hemant Kabra, Founder & MD, BGauss said that the IC-two-wheeler segment bike market, used to see the motorcycle segment making up 60 percent of sales, while the remaining 40 percent came from the scooter segment. But in the electric two-wheeler space, the e-motorcycle segment hardly makes up for less than one percent share.

“We believe that by 2030 or 2032 e-scooters should be around 60 percent of the market share, RUV350 as a category should be around 25 percent of the market share, and the remaining will come from e-motorcycles,” said Kabra. 

The RUV350 is a unique product, which in form factor looks like a scooter, but comes with the largest in the scooter segment wheels (16-inch) and seat design focussing on rider comfort. 

BGauss aims to sell 50,000 electric scooters (all models combined) in FY2025, and 100,000 units by FY2026.

Performance and features

The BGauss RUV350 is powered by the company’s patented high-performance InWheel hyperdrive motor, which is claimed to offer 90.2 percent power efficiency (amongst the highest). The minimal energy loss results in superior efficiency and enhanced performance. This innovative design enables powerful and smooth acceleration, essential for navigating urban environments with ease.

The e-scooter comes with metal body that not only enhances durability but also provides an additional layer of safety for the rider. While the under-seat storage is not amongst its strongest point, the RUV350 can easily accommodate an open-face helmet; a storage box under the rider's feet provides storage for the standard charger, while some nifty smart pockets provide storage for handy stuff in the front. 

The RUV350 comes in 3 variants – 350i EX; 350 EX and 350 Max – priced at INR 109,999; INR 124,999 and INR 134,999 respectively (you can read the tech specs below). Interestingly, the first two variants come with a removable battery, while the 350 Max has a fixed battery. 

Except for the base variant, the RUV350 gets a digital display that provides real-time information such as call notifications, turn-by-turn navigation, live vehicle tracking, geo-fencing, vehicle immobilisation, dual theme, photometric adaptive display for day and night mode, document storage, speed, battery status, and range, ensuring riders have all necessary information readily available. Furthermore, the vehicle includes connectivity features like Bluetooth and telematics enabling riders to stay connected and navigate with ease. 

Battery swapping and exports

Responding to a query on whether BGauss would explore battery swapping or ‘battery as a service’ model, Kabra said that the company was in discussions with some companies, but did not get into exact details, thus opening the possibility of potential new partnership on the cards. 

Moreover, given the e-scooter’s dynamics and design, which may be a new category for India, the potential BGauss sees for the RUV350 is also in the export market. Kabra reveals that while the company was not currently exporting its EVs to any country, with the RUV350, “Europe, Southeast Asia and SAARC region are a probable opportunity.”

In terms of expansion, the company aims to double almost all its dealerships from the current 100-plus to 200 by end-FY2025. 

Lastly, when asked about new investments, Kabra revealed that BGauss had secured an investment of INR 2 billion recently, for which it will be sharing the details in the coming months. 

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