BGauss sees RUV350 grab 25% market share in its segment, targets export potential too

By Nilesh Wadhwa
June 26, 2024

BGauss, the electric vehicle business of wire major RR Global, has launched its latest offering the RUV350 e-scooter at prices starting INR 109,999 (ex-showroom).

The company claims that the unique e-scooter has been completely designed keeping in mind the diverse needs of the Indian consumer, with the potential target customer in the 22-years to 42-years age bracket.

In an interaction with the media, Hemant Kabra, Founder & MD, BGauss said that the IC-two-wheeler segment bike market, used to see the motorcycle segment making up 60 percent of sales, while the remaining 40 percent came from the scooter segment. But in the electric two-wheeler space, the e-motorcycle segment hardly makes up for less than one percent share.

“We believe that by 2030 or 2032 e-scooters should be around 60 percent of the market share, RUV350 as a category should be around 25 percent of the market share, and the remaining will come from e-motorcycles,” said Kabra.

The RUV350 is a unique product, which in form factor looks like a scooter, but comes with the largest in the scooter segment wheels (16-inch) and seat design focussing on rider comfort.

BGauss aims to sell 50,000 electric scooters (all models combined) in FY2025, and 100,000 units by FY2026.

Performance and features

The BGauss RUV350 is powered by the company’s patented high-performance InWheel hyperdrive motor, which is claimed to offer 90.2 percent power efficiency (amongst the highest). The minimal energy loss results in superior efficiency and enhanced performance. This innovative design enables powerful and smooth acceleration, essential for navigating urban environments with ease.

The e-scooter comes with metal body that not only enhances durability but also provides an additional layer of safety for the rider. While the under-seat storage is not amongst its strongest point, the RUV350 can easily accommodate an open-face helmet; a storage box under the rider's feet provides storage for the standard charger, while some nifty smart pockets provide storage for handy stuff in the front.

The RUV350 comes in 3 variants – 350i EX; 350 EX and 350 Max – priced at INR 109,999; INR 124,999 and INR 134,999 respectively (you can read the tech specs below). Interestingly, the first two variants come with a removable battery, while the 350 Max has a fixed battery.

Except for the base variant, the RUV350 gets a digital display that provides real-time information such as call notifications, turn-by-turn navigation, live vehicle tracking, geo-fencing, vehicle immobilisation, dual theme, photometric adaptive display for day and night mode, document storage, speed, battery status, and range, ensuring riders have all necessary information readily available. Furthermore, the vehicle includes connectivity features like Bluetooth and telematics enabling riders to stay connected and navigate with ease.

Battery swapping and exports

Responding to a query on whether BGauss would explore battery swapping or ‘battery as a service’ model, Kabra said that the company was in discussions with some companies, but did not get into exact details, thus opening the possibility of potential new partnership on the cards.

Moreover, given the e-scooter’s dynamics and design, which may be a new category for India, the potential BGauss sees for the RUV350 is also in the export market. Kabra reveals that while the company was not currently exporting its EVs to any country, with the RUV350, “Europe, Southeast Asia and SAARC region are a probable opportunity.”

In terms of expansion, the company aims to double almost all its dealerships from the current 100-plus to 200 by end-FY2025.

Lastly, when asked about new investments, Kabra revealed that BGauss had secured an investment of INR 2 billion recently, for which it will be sharing the details in the coming months.

Kia EV3 Excels In Euro NCAP Assisted Driving Test

By MT Bureau
June 06, 2025

The Kia EV3 has secured the highest possible ‘Very Good’ grade in Euro NCAP's assisted driving test. The test focused on the model's Highway Driving Assist 2 (HDA 2) system, which combines real-time driver monitoring, adaptive cruise control and lane centring.

In the ‘assistance competence’ and ‘safety backup’ categories, the EV3 received scores of 74 and 88 out of 100, respectively. The vehicle achieved the highest rating with a total score of 162 points, making it the first car from both Kia and the Hyundai Motor Group to receive this grade. By aiding the driver in a variety of real-world situations, such as changing lanes, maintaining lane position at different speeds and stopping if the driver becomes unresponsive, the EV3's HDA 2 strikes a balance between a high degree of vehicle assistance and driver involvement, according to Euro NCAP. In addition to providing exceptional safety backup, the model provides ‘very good’ highway assistance.

With the adaptability and affordability to be the primary vehicle in the home, Kia's EV3 is a high-volume electric vehicle designed specifically for the compact SUV market. The 2025 World Car Awards have crowned the vehicle the 2025 World Car of the Year. In the UK, the car has also received other honours, including ‘UK Car of the Year 2025’ at the UK Car of the Year Awards and ‘Best EV Crossover’ at the TopGear.com Electric Awards 2025.

Pablo Martinez Masip, Vice President Product and Marketing of Kia Europe and COO of Kia Connect Europe, said, “This excellent outcome reflects Kia’s commitment to delivering advanced technologies that enhance driver convenience and passenger safety. The EV3’s performance in the Euro NCAP assisted driving test draws attention to the capabilities of Highway Driving Assist 2 and serves as a milestone for Hyundai Motor Group.”

Comments (0)

ADD COMMENT

CHARGE ZONE Celebrates World Environment Day With Project Shwa

By MT Bureau
June 06, 2025

On World Environment Day, CHARGE ZONE, India’s largest electric vehicle (EV) charging network, unveiled ‘Shwa’, a groundbreaking public art project that redefines EV Supercharging stations as cultural landmarks. By integrating large-scale murals into charging hubs, Shwa blends sustainability, community engagement and creativity, transforming functional spaces into open-air galleries that inspire climate action.

Each mural, created in partnership with both well-known and up-and-coming Indian artists, offers a distinct perspective on a sustainable India that is firmly anchored in regional aesthetics, local tales and messages of optimism for the environment. The project begins with striking murals painted by renowned artist Rahul Kumawat in Karjan, Gujarat, and Suryapet, Telangana. Meaningful interaction with the art and its underlying environmental issues is made possible by the thoughtful placement of these enormous artworks at CHARGE ZONE's Supercharging stations, where visitors usually spend longer time.

Each artwork has a discrete QR code that connects to the recently built Shwa website (shwa.chargezone.co.in), adding an interactive element. With its high-resolution photos, artist biographies and the backstories of each piece of art, this digital platform functions as a living archive. In order to make the sustainability discussion more widely available, the website also emphasises themes of climate resilience and local history while offering downloadable media materials.

Kartikey Hariyani, Founder & CEO, CHARGE ZONE, said, “EV charging stations are a gateway to the future of mobility and with Shwa, we’re using them to tell stories that matter. We’re starting with just three murals across our Supercharging stations, but in the next six months, we aim to bring this experience to 10–12 more sites. Over the next five to six years, our ambition is to create a few hundred such installations across the country. This is not just about infrastructure, it's about sparking emotional connection and climate consciousness through art that speaks to everyone. I am thankful to our young team of millennials and GenZ for conceptualising and seeding the process from idea to execution.”

Devbrat Hariyani, Project Shwa Head, CHARGE ZONE, said, “Infrastructure should serve more than just function, it should inspire. With Shwa, we’re creating spaces where culture, community and climate intersect. These murals are invitations to slow down, to think and to feel. Over time, as hundreds of these works bloom along our highways, we hope to create an evolving living archive that’s open to everyone.”

Comments (0)

ADD COMMENT

Terra Charge, AAI Inaugurate EV Charging Station At Agartala Airport

By MT Bureau
June 03, 2025

Terra Charge, India’s leading EV charging infrastructure provider, has taken a significant step towards enhancing electric vehicle adoption in Northeast India by inaugurating a new charging station at Maharaja Bir Bikram (MBB) Airport in Agartala. This initiative, launched in collaboration with the Airports Authority of India (AAI), marks a crucial development in Tripura’s evolving EV ecosystem.

The charging station, strategically located near the airport’s VIP car parking area, is equipped with both 7.4 kW and 10 kW chargers, catering to a variety of electric vehicles. EV drivers can easily locate the station via the Terra Charge Mobile App and initiate charging sessions with digital payments, offering a fully contactless and user-friendly experience. The inauguration ceremony saw the presence of key officials, including State Transport Department Secretary C K Jamatia and Airport Director K C Mina, underscoring the government’s support for sustainable mobility solutions.

This project is part of a long-term partnership between Terra Charge and AAI to modernise India’s airports with future-ready EV charging solutions. By leveraging Japanese technology, the station ensures high efficiency and reliability, aligning with India’s broader goal of achieving 30 percent EV penetration by 2030. The move not only supports Tripura’s green mobility ambitions but also sets a precedent for further EV infrastructure expansion across the Northeast.

Go Suzuki, Managing Director, Terra Charge, said, “This launch marks another milestone in our mission to make EV charging accessible, reliable and convenient for all. Airport locations are critical transit hubs, and by enabling EV users to recharge effortlessly here, we are eliminating a key barrier to EV adoption. In addition, our partnership with AAI reflects a shared commitment to accelerating India’s green mobility transition. With this new charging station at MBB Airport, we are one step closer to a future where range anxiety is a thing of the past.”

Comments (0)

ADD COMMENT

Yulu Announces Arrival In Punjab’s Zirakpur

By MT Bureau
June 03, 2025

Yulu, the Bangalore-based EBITDA-profitable shared electric mobility company, has launched its services in Zirakpur (Punjab), marking its first franchise partner-led foray in North India. The franchise partner, SP NexGen is a venture by mobility entrepreneur Sahil Goyal and will deploy and manage Yulu’s full-stack mobility ecosystem – including its purpose-built DeX goods mobility EVs and technology platform.
Yulu will fully support SP NexGen in its endeavour that also heralds the expansion of the franchise business model, the Yulu Business Partner (YBP) initiative in the country’s North post a successful rollout over the past year across Central, South, West and East India.
Considered a gateway to Punjab, Zirakpur’s strategic location between Chandigarh, Panchkula and Ambala makes it a high-potential launchpad for future-ready mobility solutions. The new offering will serve Chandigarh Tricity’s growing demand for grocery and food delivery by unlocking sustainable, eco-friendly and cost-effective EVs for brands and gig workers in the region. SP NexGen’s vast market knowledge, combined with Yulu’s IoT-enabled smart hardware, innovative technology and robust support ecosystem, will provide a compelling alternative to existing mobility options across the Tricity.
Yulu and SP NexGen will initially deploy DeX GR EVs in Zirakpur, followed by Peer Muchalla and Kharar, with plans to maximise the penetration of rental EVs in and around Chandigarh Tricity.
Speaking on the expansion, Amit Gupta, Co-founder & CEO, Yulu, said, “Chandigarh Tricity is a fast-emerging urban centre and an ideal starting point for our expansion in North India. With Sahil Goyal as our partner, we’re confident in our ability to accelerate EV adoption in the region, starting with Zirakpur. The Tricity’s dynamic growth, demand for green logistics, and policy support for EVs align well with Yulu’s mission to build a cleaner, more efficient urban mobility ecosystem.”
“With this launch, Yulu is present in ten cities, including six through our YBP partners. We remain committed to collaborating with entrepreneurs across India to democratise clean, accessible and sustainable mobility alternatives,” he added.
Yulu’s comprehensive support to its partner includes training on the operations and growth playbook, unit economics, profitability pathways and enterprise collaboration. Ahead of the launch, pilot deployments were conducted in various brands’ dark stores in Zirakpur to validate product-market fit. Yulu has also facilitated direct business linkages with Swiggy, Zomato, Zepto and Blinkit to ensure early-stage success.
Yuma Energy, which is claimed to be India’s leading battery as a service (BaaS) company, will power the fleet with two swapping stations. Additional Yuma Energy stations and alternative energy solutions will be deployed as demand scales.

Comments (0)

ADD COMMENT