EV Adoption In Tier 2 And Tier 3 Cities Grows

EV Adoption In Tier 2 And Tier 3 Cities Grows

It is early afternoon as the Shatabdi train rolls into Amritsar from Delhi. An army of electric passenger three-wheelers greet the travellers as they come out the station and head to their respective destination. The other choice the travellers who have walked out of the station is the bigger diesel autorickshaws. Ironically, the diesel autorickshaws that can seat more passengers have been slowly making space for the electric three-wheelers because the latter are starting to make a more viable business case.  

First is the ability of many to beat the higher entry barrier of diesel autorickshaws in terms of the acquisition price. The second is the running cost of a diesel rickshaws per day, which is more than that of an electric passenger three-wheeler. Third is the lower maintenance of an electric three-wheeler as compared to the that a diesel autorickshaw. Petrol or CNG autorickshaws are still not preferred in many Tier 2 and Tier 3 cities for reasons that are more on the side of perception than actual. The CNG autorickshaws especially have been known for their unreliable operation when the respective technology was just getting off the ground in the country.  

Interestingly, the tiny streets and bylanes of Amritsar make a case for the seemingly punny electric passenger three-wheelers over their wider and mightier looking counterparts with IC engines. This is not just the case with Amritsar, which is one of the bigger cities in India, but with many other cities – smaller Tier 3 cities were earning potential and purchasing power is less. The electric passenger three-wheelers and electric cargo three-wheelers finding higher acceptance in smaller cities as they beat the conventional auto rickshaws in operating costs per day and per month, it should not come as a surprise that that electric vehicles have been witnessing a strong growth. The basis of operating costs per day and per month is driving a shift towards electric and hybrid vehicles in both the commercial and personal domain. In the personal vehicle domain, it is the electric two-wheelers that are leading the charge.  

In 2022, they witnessed strong growth in India in particular – to the tune of a threefold sales increase almost. The official data for 2022 shows that Indians bought 27.8 billion EVs since January 2023 at an average of more than 90,000 EVs per month. Amit Bhatt, Managing Director for India, International Council of Clean Transportation (ICCT), expressed, “Smaller cities have the potential to become strong drivers of India's clean energy revolution. The adoption of EVs in these cities can reduce their carbon footprint and contribute to the ongoing nationwide efforts to combat air pollution and climate change. Transitioning to EVs in Tier-2 and Tier-3 cities will also help in lessening India’s dependence on fossil fuels, cutting down on import bills, and reducing air pollution. This shift will create a self-reliant and sustainable energy ecosystem that will contribute significantly to the country's economic growth.”  

“The adoption of EVs in smaller cities will create new business opportunities and job opportunities in sectors such as manufacturing, supply chain, and charging infrastructure. This, in turn, will drive the economic growth and development of these regions. Wide-scale participation of Tier-2 and Tier-3 cities in India’s EV transition will help greatly in creating a greener nation. To ensure that this happens, it is essential to address challenges such as the lack of charging infrastructure; the need for greater awareness among consumers; and the need to develop local supply chains and manufacturing capabilities for EVs,” he added. 

Sharif Qamar, Associate Director and Area Convenor, Transport and Urban Governance Division, The Energy and Resources Institute (TERI), reckoned, there are seven areas of focus for accelerating adoption of EVs across different geographies – institutional and policy readiness; infrastructure readiness; technology readiness; economic readiness; social readiness; environmental readiness; and innovation readiness.
“It is an incredibly steep technology curve that the industry has traversed in the past 6-7 years. This has enhanced the comfort, trust, and reliability of the EV ecosystem in the eyes of consumers, for all vehicle segments – three-wheelers, four-wheelers, buses, and small commercial vehicles – albeit at different levels. As the penetration of renewable energy in the power grid increases, the efficacy of EV technology in dealing with well-to-wheel emissions will be higher and its contribution to climate goals greater,” he explained.  

As per the official estimates by ICCT, an ambitious vehicle electrification pathway – under which EVs could reach 95 percent of all new vehicle sales by 2040 – can help in reducing tailpipe emissions by 18-50 percent, depending on the pollutant. Other than the factor of operating costs, the rise in EVs in India is also influenced by central government incentives and policies, including the Faster Adoption and Manufacturing of (Hybrid &) Electric Vehicles scheme, state-level EV policies, declining costs of EV batteries, technology advancements and growing investments by domestic and international players in EV manufacturing and charging infrastructure.

Image source: @ImrajAhmed9

Trinseo Launches Fourth-Generation Binder For The Next Wave Of EV Batteries

Trinseo Launches Fourth-Generation Binder For The Next Wave Of EV Batteries

Trinseo has introduced its latest innovation, the Fourth-Generation SBR Binder Platform, designed to meet the evolving demands of electric vehicles and battery energy storage systems. This development reflects the company's strategic focus on delivering high-performance materials essential for the global shift towards sustainable energy.

The platform results from advanced polymer science and collaboration with battery manufacturers, targeting key industry requirements such as increased energy density, superior durability and more efficient production. It provides a significant improvement in peel strength, enabling stronger electrode bonds, thicker coatings and higher manufacturing speeds. These attributes are vital for developing higher-capacity batteries that can extend driving range and improve storage solutions.

The inaugural product, VOLTABOND 109 Latex Binder, offers this next-generation performance with broad compatibility across various anode materials and manufacturing processes. Its design ensures excellent stability and low resistance, supporting faster charging and long-term reliability. To ensure robust supply, Trinseo will produce the platform locally within major global regions, enhancing responsiveness to battery production hubs.

Rooted in decades of expertise, this new platform establishes a foundation for future innovations tailored to diverse customer needs across the battery value chain.

CATL And Stellantis Begin Work On EUR 4.1 Billion Spanish Battery Plant

CATL

CATL and Stellantis broke ground on a EUR 4.1 billion battery plant in Figueruelas, Spain, on 26 November. The 50:50 joint venture will produce lithium-iron-phosphate battery cells and targets an annual production capacity of 50 GW/h.

The project, which is Spain’s largest battery factory, is backed by over EUR 300 million in EU funds, with production expected to start in late 2026.

According to unions, around 2,000 Chinese workers will help construct the site, a point of contention with local authorities and residents. Also, 3,000 Spanish staff are to be hired and trained later.

Spanish authorities and residents have voiced concerns about job opportunities for local workers and potential strain from the influx of foreign employees. CATL Vice President Meng Xiangfeng said earlier in November the company needed experienced technicians to build and fine-tune production lines, with plans to train local workers to take over operations gradually.

David Romeral, Director General of CAAR Aragon, a network of automotive businesses in the region, said: “We don’t know this technology, these components we’ve never made them before. They’re years ahead of us. All we can do is watch and learn.”

The regional government is organising work permits for arriving workers while seeking to attract battery supply chain companies to Aragon. Some Chinese technicians and managers have already arrived, with several hundred more expected by year-end and nearly 2,000 by the end of next year.

CATL’s approach contrasts with its Hungarian site in Debrecen, where it hired mostly locals to build its European plant. However, a lack of local workers caused production to be delayed from late 2025 into mid-2026. The Figueruelas facility will serve as CATL’s third European manufacturing operation, alongside the Hungarian plant and one in Germany.

Neuron Energy Secures INR 310 Million To Expand EV Battery Manufacturing For Four-Wheelers & Buses

Neuron Energy

Neuron Energy, an EV battery manufacturer, has raised INR 310 million in a Pre-Series B funding round led by Equanimity Ventures, Rajiv Dadlani Group, Thackersay Family Office and Chona Family Office, with participation from Family Offices and HNI investors. With this, Neuron Energy has raised INR 810 million to date.

The funding will be used to expand Neuron Energy’s manufacturing capacity to 3 GWh and to establish a fully automated, large-scale battery facility for electric four-wheelers and buses at Chakan, Pune. The capital will also strengthen the company’s R&D capabilities, accelerate domestic growth, and broaden its footprint in international markets.

Pratik Kamdar, CEO and Co-Founder, Neuron Energy, said, “This Pre-Series B round is a defining step in our mission to industrialise world-class battery manufacturing in India. As EV adoption accelerates, we are focused on building capacity, embedding automation, and pushing the boundaries of performance and reliability. This investment ensures we can deliver at scale, both in India and globally.”

The company said it operates with a low-CapEx and low-OpEx business model. It has been growing profitably year-on-year and is on track to achieve INR 2 billion in revenue this year. The company is also confident of achieving sales of over INR 9 billion, with profitability, over the next few years.

Rajesh Sehgal of Equanimity Ventures, added, "We see immense potential in Neuron Energy’s approach to EV battery innovation and scalability. Their focus on quality, automation, and energy efficiency aligns with the evolving demands of the EV industry in India and beyond. We are proud to support their next phase of growth as they scale into new vehicle categories and manufacturing capacities."

The new facility reinforces the company’s position in two-wheeler EV batteries and signals a strategic entry into heavier vehicle segments. This supports Neuron’s vision to become a comprehensive EV battery solutions provider.

Rajiv Dadlani, from the Family Office of the Rajiv Dadlani Group, said, "Neuron Energy demonstrates remarkable potential to become the market leader, with their renewed focus, in delivering top-quality products. The company and its founders are highly committed to delivering rigorously tested and safe-to-use Li-Ion smart batteries. We are confident that they will continue to thrive and set new standards in the industry."

Mahindra Intros XEV 9S Electric 7-Seater SUV At INR 1.99 Million, Deliveries From 23 January

Mahindra XEV 9S

Mahindra has launched the XEV 9S, an electric 7-seater SUV built on the INGLO platform, with prices starting at INR 1.99 million (ex-showroom).  The XEV 9S is powered by MAIA, described as India’s fastest automotive mind.

The EV comes with a 70 kWh battery, delivering a power of 180 kW and 380 Nm of torque. It offers a claimed real-world range of 500 km from its LFP battery, which comes with a Lifetime Warranty. The SUV is stated to be the fastest 7-seater in its class, reaching zero to 100 kmph in 7.0 seconds, with a 202 kmph top speed.

The fully-loaded Pack Three Above 79 kWh variant is priced at INR 2.94 million ex-showroom with bookings open on 14 January 2026 and deliveries starting on 23 January 2026.

R Velusamy, President - Automotive Business, Mahindra & Mahindra and Managing Director, Mahindra Electric Automobile, said, “We have always believed that technology is meaningful only when it expands human possibility. The XEV 9S built on the INGLO electric origin platform does exactly that by creatin space – more than anyone else and gives a smooth and noise free ride. THE MAIA brain enables many of its high-tech features, making it the most advanced offering for its price.”

Nalinikanth Gollagunta, Chief Executive Officer - Automotive Division, Mahindra & Mahindra and Executive Director, Mahindra Electric Automobile, said, “The future of Indian mobility will belong to brands that don’t just electrify vehicles, but reimagine categories. With the XEV 9S, we’re not just playing in the EV segment, we’re expanding it. This SUV signals the start of a BIG new electric era for Mahindra - one built on scale, on purpose, and on a deep understanding of how India moves. The attractive prices starting at ₹ 19.95 Lakh make a very high-tech product accessible, with bookings opening on Jan 14 and deliveries start on Jan 23.”

The XEV 9S is an expression of Mahindra’s Heartcore Design philosophy, featuring a stance, lines, a gloss finish and interiors. The vehicle is designed to be silent on wheels.

Key highlights include:

  • Space: Offers 4,076-litre of cabin space (for front and second row), boot space up to 527-litre and 150-litre of Frunk space. The third-row features 50:50 split seats.
  • Suspension: Features Intelligent Adaptive dampers with i-Link at the front and 5-Link independent suspension at the rear.
  • Driver Aids: Includes L2+ ADAS with five Radars and one Vision Camera, Driver Drowsiness Detection with DOMS (Eyedentity) and Secure360 Pro for live view and recording.
  • Interior Comfort: Features Powered Boss Mode, ventilated second row seats, recline and sliding adjustment, sunshade for second row windows, Acoustic ‘Laminated’ Glass and wireless phone charging.
  • Technology: Equipped with Brake by Wire with IEB, High Power Steering with VGR, VisionX – AR HUD, AutoPark Assist, and 140 features including Digital Key, NFC and Charge Scheduler.
  • Entertainment: Includes a 16-Speaker Harman Kardon Audio system with Dolby Atmos, three 31.24 cm screens, 5G Connectivity and Fun & Work Apps.
  • Efficiency: Running costs are INR 1.2 per km, with maintenance costs of INR 40 paise per kilometre and negligible road tax. Business owners benefit from 40 percent depreciation.

Pratap Bose, Chief Design & Creative Officer - Auto & Farm Sectors, Mahindra & Mahindra, said, “Designing the XEV 9S wasn’t about adding lines to a surface, it was about shaping a feeling. We wanted it to feel like stepping into a personal sanctuary, yet one that carries the pulse of modern India. Electric gave us the canvas; INGLO gave us the freedom to sculpt light, space and comfort. The result is an SUV that wears its size with grace and its technology with humility. It’s expressive, it’s calm, and it’s unmistakably Mahindra - built for a nation whose aspirations are only getting bigger.”