EV Adoption In Tier 2 And Tier 3 Cities Grows

EV Adoption In Tier 2 And Tier 3 Cities Grows

It is early afternoon as the Shatabdi train rolls into Amritsar from Delhi. An army of electric passenger three-wheelers greet the travellers as they come out the station and head to their respective destination. The other choice the travellers who have walked out of the station is the bigger diesel autorickshaws. Ironically, the diesel autorickshaws that can seat more passengers have been slowly making space for the electric three-wheelers because the latter are starting to make a more viable business case.  

First is the ability of many to beat the higher entry barrier of diesel autorickshaws in terms of the acquisition price. The second is the running cost of a diesel rickshaws per day, which is more than that of an electric passenger three-wheeler. Third is the lower maintenance of an electric three-wheeler as compared to the that a diesel autorickshaw. Petrol or CNG autorickshaws are still not preferred in many Tier 2 and Tier 3 cities for reasons that are more on the side of perception than actual. The CNG autorickshaws especially have been known for their unreliable operation when the respective technology was just getting off the ground in the country.  

Interestingly, the tiny streets and bylanes of Amritsar make a case for the seemingly punny electric passenger three-wheelers over their wider and mightier looking counterparts with IC engines. This is not just the case with Amritsar, which is one of the bigger cities in India, but with many other cities – smaller Tier 3 cities were earning potential and purchasing power is less. The electric passenger three-wheelers and electric cargo three-wheelers finding higher acceptance in smaller cities as they beat the conventional auto rickshaws in operating costs per day and per month, it should not come as a surprise that that electric vehicles have been witnessing a strong growth. The basis of operating costs per day and per month is driving a shift towards electric and hybrid vehicles in both the commercial and personal domain. In the personal vehicle domain, it is the electric two-wheelers that are leading the charge.  

In 2022, they witnessed strong growth in India in particular – to the tune of a threefold sales increase almost. The official data for 2022 shows that Indians bought 27.8 billion EVs since January 2023 at an average of more than 90,000 EVs per month. Amit Bhatt, Managing Director for India, International Council of Clean Transportation (ICCT), expressed, “Smaller cities have the potential to become strong drivers of India's clean energy revolution. The adoption of EVs in these cities can reduce their carbon footprint and contribute to the ongoing nationwide efforts to combat air pollution and climate change. Transitioning to EVs in Tier-2 and Tier-3 cities will also help in lessening India’s dependence on fossil fuels, cutting down on import bills, and reducing air pollution. This shift will create a self-reliant and sustainable energy ecosystem that will contribute significantly to the country's economic growth.”  

“The adoption of EVs in smaller cities will create new business opportunities and job opportunities in sectors such as manufacturing, supply chain, and charging infrastructure. This, in turn, will drive the economic growth and development of these regions. Wide-scale participation of Tier-2 and Tier-3 cities in India’s EV transition will help greatly in creating a greener nation. To ensure that this happens, it is essential to address challenges such as the lack of charging infrastructure; the need for greater awareness among consumers; and the need to develop local supply chains and manufacturing capabilities for EVs,” he added. 

Sharif Qamar, Associate Director and Area Convenor, Transport and Urban Governance Division, The Energy and Resources Institute (TERI), reckoned, there are seven areas of focus for accelerating adoption of EVs across different geographies – institutional and policy readiness; infrastructure readiness; technology readiness; economic readiness; social readiness; environmental readiness; and innovation readiness.
“It is an incredibly steep technology curve that the industry has traversed in the past 6-7 years. This has enhanced the comfort, trust, and reliability of the EV ecosystem in the eyes of consumers, for all vehicle segments – three-wheelers, four-wheelers, buses, and small commercial vehicles – albeit at different levels. As the penetration of renewable energy in the power grid increases, the efficacy of EV technology in dealing with well-to-wheel emissions will be higher and its contribution to climate goals greater,” he explained.  

As per the official estimates by ICCT, an ambitious vehicle electrification pathway – under which EVs could reach 95 percent of all new vehicle sales by 2040 – can help in reducing tailpipe emissions by 18-50 percent, depending on the pollutant. Other than the factor of operating costs, the rise in EVs in India is also influenced by central government incentives and policies, including the Faster Adoption and Manufacturing of (Hybrid &) Electric Vehicles scheme, state-level EV policies, declining costs of EV batteries, technology advancements and growing investments by domestic and international players in EV manufacturing and charging infrastructure.

Image source: @ImrajAhmed9

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    Revfin Appoints Senior Leadership as Part of FY2026 Expansion Plan

    RevFin

    Digital lending platform Revfin has strengthened its management with the appointment of three senior executives as part of its FY2026 strategy, targeting INR 7.5 billion in disbursements and 5x growth over the past two years. The company also expects to cross INR 20 billion in cumulative disbursements since inception.

    The new appointments include Abhinandan Narayan, Chief Business Officer – New Business, Monish Vohra, COO – Operations & Collections and Anirudh Gupta, Chief Finance & Strategy Officer. The appointments the company shared aligns with its focus on ‘People, Process, Profitability.’

    Furthermore, Revfin has outlined its ambition to finance 24,000 EVs in FY2026. Till date, it claims to have financed over 85,000 EVs across 25 states, with 75 percent of borrowers from marginalised communities. Cumulatively, its driver partners have covered 1.6 billion electric miles and earned over USD 400 million.

    In FY2025, the company grew its L5 EV loan book by 1,700 percent, supported by a partnership with Bajaj Auto and expanded collaborations with logistics firms. The L5 segment remains a key focus as a replacement for ICE vehicles in urban transport.

    Sameer Aggarwal, Founder & CEO, Revfin, said, “The last financial year was a volatile one for the EV industry, but the excitement and energy within the sector remain undiminished. At Revfin, we are deeply convinced that intracity and small commercial vehicles must – and will – transition 100 percent to electric within the next three years. The opportunity is here and now. It’s time to set bold targets and pursue hypergrowth over the next two years. At this critical juncture, the right leadership becomes essential to realizing our ambitions. With the strong momentum we’ve already built, we’re confident the journey ahead will be even more rewarding. We’ve entered 2025 with a sharp focus on what truly matters: People, Processes, and Profitability. These latest leadership hires are a natural extension of that focus and our commitment to scale with purpose.”

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      Matter Launches Aera E-Motorcycle In Bengaluru, First Experience To Come Up Soon

      Matter - Mohal Lalbhai

      Ahmedabad-based clean energy company Matter has launched its flagship electric motorcycle – the Aera, in Bengaluru at an introductory price of IRN 179,000 for the first 500 customers, post which it will be available at INR 188,000. The company has started taking pre-registrations for the e-motorcycle at INR 1,999.

      Furthermore, the company has also announced that its first Experience Hub will come up at BTM Layout, which will showcase its tech prowess and philosophy firsthand.

      The Matter Aera is claimed to be the world's first electric motorcycle with manual gears – 4-speed transmission, 3 ride modes that delivers 12 unique ride combinations. It features a 7-inch Smart Touchscreen Dashboard, onboard charger and liquid cooled powertrain. The e-motorcycle has a claimed IDC range of up to 172km, a zero to 40 kmph in 2.8 seconds, dual disc brakes with ABS, telescopic front fork and dual rear suspension.

      Mohal Lalbhai, Founder & Group CEO, Matter Energy, said, “There’s no better city to lead this journey than Bengaluru—where innovation isn’t just an idea, it’s a way of life. Every lane, every rider here resonates with purpose and progress. The Aera isn’t just a bike – it’s the 22nd Century motorbike. It delivers the thrill of a rocket and the practicality your pocket loves. With our in-house developed Hypershift manual gearbox, liquid-cooled powertrain, and connected tech, AERA brings together performance, emotion, and sustainability like never before.”

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        Kia EV3 Named 2025 World Car Of The Year

        Kia EV3 Named 2025 World Car Of The Year

        The Kia EV3 has won the prestigious ‘2025 World Car of the Year’ award at the globally renowned 2025 World Car Awards ceremony, held during the New York International Auto Show (NYIAS).

        A jury of 96 distinguished worldwide automotive journalists from 30 nations assessed the 2025 World Car Awards. With the EV3's triumph, Kia has now won six World Car Awards since 2020. The EV3 has a dramatic, forward-thinking design and a creative, useful interior that makes the most of available space, comfort and utility. The EV3 can charge from 10 to 80 percent in 31 minutes and has a segment-leading range of up to 375 miles (around 603 kilometres). While Kia's AI Assistant, advanced driving assistance systems (ADAS) and Over-the-Air (OTA) upgrades improve the ownership experience with cutting-edge technology, the vehicle's creative interior design maximizes room, comfort and accessibility.

        Ho Sung Song, President and CEO, Kia, said, “It is an immense honour for everyone at Kia that the EV3 has been awarded the 2025 World Car of the Year title. This award highlights Kia’s global leadership in providing design-led, technologically advanced, sustainable mobility solutions and how the EV3’s class-leading attributes redefine the user experience for customers worldwide.”

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          Hyundai INSTER Named 2025 World Electric Vehicle

          Hyundai INSTER Named 2025 World Electric Vehicle

          The Hyundai INSTER sub-compact EV has won the prestigious 2025 World Electric Vehicle award at the globally renowned 2025 World Car Awards ceremony, held during the New York International Auto Show (NYIAS).

          With this recognition, Hyundai Motor Company has dominated one or more World Car Awards categories for the fourth year in a row. Hyundai Motor's commitment to developing EV technology and sustainability is highlighted by the 2025 World Electric Vehicle award, which also acknowledges INSTER's exceptional value in the EV market. The finalists were chosen by a sealed-ballot jury consisting of 96 international automotive journalists from 30 different countries. On 16 April 2025, the winners were revealed at the 2025 NYIAS. With its unique design, remarkable driving range and state-of-the-art technology, INSTER is the market leader in the sub-compact EV sector. A 10- to 80-percent charge can be made in around 30 minutes thanks to INSTER's quick charging technology, and the 49-kWh long-range variant has a range of up to 370 kilometres.

          José Muñoz, President and CEO, Hyundai Motor Company, said, “The Hyundai INSTER has been a winner with customers since we introduced it. It’s very gratifying that the experts on the prestigious World Car Awards jurors feel the same way. The combination of compelling design, range, enjoyable driving characteristics, intuitive infotainment and technology that customers appreciate is emblematic of Hyundai’s approach of delivering exceptional value to our customers. The fact that our global portfolio is successful both commercially and critically speaks to the hard-working people throughout the Hyundai value chain who are delivering some of the best vehicles on the road today. Thank you to all the jurors for your service to this great industry.”

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