EVs and Gen Z

EVs and Gen Z

Taral Agarwal is helping his father run their ‘chikki’ business at Lonavala besides studying to achieve a BBA degree. Coming from a family that has been into the traditional Indian sweets business for three generations now, Agarwal firmly belongs to Gen Z and has the confidence as well as the exposure to match. His thoughts about how he wants to see their family enterprise grow sustainably and offer hygienic products is interesting, He does not seem to be bothered about how fast a ‘chikki’ brand in his city has grown and branched out. 
What is surprising about the lad who rides to college and runs errands for his family on a fossil fuel powered two-wheeler, is his thoughts about shifting to an electric vehicle to cut down operating costs. Agarwal is clearly not convinced.  He is not convinced about the claim of EVs being ‘green’! What is the point in buying an EV when the fuel or electricity it is going to be powered with, is going to come from burning lignite? he asks. 

Agarwal is not alone among the Gen-Zers. Credit should be given to them for their exposure to the world events and how they think of or are sensitive to the developments taking place around them. They perhaps are more sorted with the idea of environment and sustainability. Paying more for the initial acquisition cost of an EV is a concern to Agarwal, but a bigger concern is whether what is claimed by EVs manufacturers in terms of range and carbon neutrality is true or not. 

The falling prices of batteries or the alternatives to rare earth metals has the attention of Gen-Zers like Agarwal, but a larger and complete picture is what he and other like him want to see. Aware of the fact that their country would benefit from less dependence on fossil fuel, the Gen-Zers seem to want products that truly measure up to their claims. They, it looks like, are keen to see with their eyes, real sustainability plans over claims. They are looking for more than the ESG performance may indicate, though that is one parameter that is assuming importance. 

Events like floods, bush fires and the accelerated melting of glaciers are not beyond the purview of the Gen-Zers. They are in fact making them aware of where the directions of the efforts should be. But they are not the one that will believe in claims. They are therefore keeping a close eye on how the future mobility scene is shaping up in terms of carbon neutrality and sustainability. Something that the tall compounds walls of manufacturing plants and glass facades of various corporate offices of automotive manufacturers may not be able to conceal for long. 

Even governments are not beyond the watchful eye of the Gen-Zers. It is important therefore that it will take much more for them to simply announce regulations and change rules pertaining to mobility. It would not take long to understand for the Gen-Zers if the governments are truly interested in addressing their concerns and needs or simply chalking out short and mid-terms measures. 

The Gen-Zers are at a juncture where they are seriously thinking if fossil fuel vehicle pollute more over their lifetime or the EVs do. They are rather concerned about the ‘cost-to-the-environment’ and recyclability than the claims of zero-pollution. 

Future interest in EV adoption fell most among Gen Z age category (74 percent in 2021 vs 56 percent in 2022), read the intro of an article in theevreport.com dated 1 August 2022. An article dated 8 May 2023 in USA Today mentioned that electrifying the car market may be getting more difficult with the share of Americans who say they’re ‘very unlikely’ to consider an EV for their next vehicle purchase. Citing a report by consumer analytics firm JD Power, the article stated that persistent worries about charging infrastructure and vehicle pricing was dampening enthusiasm for EVs among other reasons like the lack of public charging infrastructure, geography and education. 

The rising status of India as the world’s biggest micro-electro mobility market would do good to align with the expectations of the Gen Z. Not just in terms of performance, durability or range, but also in terms of how ‘green’ the entire concept truly is. It is only when they are convinced, would they want to invest.  Mere ESG figures may not even satiate their appetite in terms of their future mobility needs. 

The question that comes to mind therefore is, are hydrogen vehicles really the future? Are governments the world over simply rushing to phase out fossil fuel vehicles? Are government truly aware of the ‘cost-to-the-environment’ about EVs vis-à-vis fossil fuel vehicles or they simply interested in reducing their dependence on imported fuels? What are their plans about producing electricity through greener means to support the kind of EVs envisaged? What about the other infrastructure needs? What about taxation and subsidies? 
Typical answers and corporate keywords may not work in this case. For the Gen-Zers to bet their money on EVs, it will take much more. Incidences like EVs catching fire has already put more questions in the mind of Gen-Zers. Convincing them would not be easy. 

Vinfast Launches All-New VF MPV 7 For Indian Customers

Vinfast Launches All-New VF MPV 7 For Indian Customers

VinFast Auto India, a subsidiary of the global electric vehicle manufacturer VinFast, has launched the all-new VF MPV 7 specifically for Indian buyers. Priced at INR 2,449,000 ex-showroom, this premium electric seven-seater multi-purpose vehicle is engineered to deliver the space and adaptability that Indian families prioritise. The launch represents VinFast’s third product debut in the country within a single year, highlighting the company’s determination to strengthen its presence in India’s rapidly expanding electric vehicle market.

Understanding that space is the top concern for multi-generational Indian households, the VF MPV 7 features a theatre style seating arrangement that ensures genuine comfort even in the third row. With a wheelbase measuring 2,840 mm, the vehicle comfortably accommodates seven passengers. Storage capacity reaches up to 1,240 litres, allowing ample room for luggage, daily necessities and various family lifestyle needs, making the vehicle practical for both routine commutes and longer journeys.

Powering the VF MPV 7 is a 60.13 kWh lithium-ion battery that delivers an ARAI-certified range of 517 km on a full charge. Fast charging capability can replenish the battery from 10 to 70 percent in just 30 minutes. The front wheel drive system produces 150 kW and 280 Nm of torque, enabling acceleration from zero to 100 kmph in under 10 seconds. The exterior is finished with all-LED lighting, giving the vehicle a genuinely premium look inside and out.

A comprehensive ownership package accompanies the VF MPV 7, featuring three years of free maintenance, a 10-year battery warranty, a 7-year vehicle warranty, a 5-year suspension warranty, a 7-year paint warranty and 7-years of roadside assistance. This package offers best in segment assurance for customers. The VF MPV 7 joins the VF 6 and VF 7 in VinFast India’s expanding lineup. All models are locally assembled at the company’s factory in Thoothukudi, Tamil Nadu, following a production philosophy of building vehicles in India for India.

Tapan Ghosh, CEO, VinFast India, said, “The all-new VF MPV 7 is VinFast’s third product for India and is most suited for customers with large families. It is designed to offer generous space for every member of the family, comfort that makes even the longest journeys feel effortless and intelligent features that elevate every single drive. With the VF MPV 7, we are entering a new segment, but more importantly, we are expanding our commitment to India.”

Nissan Unveils All-Electric JUKE At Vision Event

Nissan Unveils All-Electric JUKE At Vision Event

Nissan has introduced the all-electric version of its JUKE model during its Vision event held at its global headquarters in Japan, signalling a decisive move forward in the brand’s electrification push across Europe.

This first ever battery-powered JUKE brings the model’s signature agility and bold personality into the zero-emission era, reinterpreting a favourite compact crossover for European roads. Since its original debut in 2010, the JUKE has won over 1.5 million customers in Europe by challenging conventional design norms. The new EV retains that distinctive character while supporting Nissan’s broader commitment to offer an electrified powertrain for every type of buyer.

The all-electric JUKE will join an expanding European EV family that includes the new MICRA, the third generation LEAF, the Ariya crossover, the Townstar light commercial vehicle and a future A segment EV. It will also share with the LEAF the ability to use Vehicle to Grid technology, helping integrate EVs into the wider energy system. Alongside these models, Nissan continues to offer e‑POWER hybrid technology for an EV like driving experience without plugging in, with hybrids such as the Qashqai e‑POWER and JUKE HEV remaining key options for customers.

Production of the all new all electric JUKE will take place at Nissan’s Sunderland plant in UK, reinforcing that site’s importance to the company’s global EV strategy. The first trial production phase for the JUKE will begin in the coming weeks. This effort is backed by Nissan’s design, engineering and development network across UK, Spain and Germany, highlighting long-term investment in Europe as both a manufacturing and innovation hub. The new JUKE EV is scheduled for launch in spring 2027.

Massimiliano Messina, Chairman, Nissan AMIEO, said, “Europe is central to Nissan’s electrification strategy, and we remain firmly committed to a fully electric future. With a rapidly expanding EV line-up, we are bringing greater choice and innovation to every segment, powered by our strong design, engineering and manufacturing footprint in the region. Together, this next generation of vehicles will accelerate our transition to zero-emission mobility.”

Clíodhna Lyons, Region Vice President, Product, Brand & Marketing Strategy, Nissan AMIEO, said, “JUKE has always stood for bold design and a willingness to challenge convention. With this third generation, we are bringing that spirit into the electric age. As our first fully electric JUKE, it will help us reach new customers while expanding choice across our electrified range.”

Jakson Group Reports INR 90 Billion Revenue For FY2026, Enters E-3-Wheeler Segment

Jakson

Jakson Group, a leading diesel genset manufacturer, has announced an expansion of its energy solutions range following a financial year where revenue exceeded INR 90 billion (GBP 850 million).

The Group has expanded its presence across five new categories – Genset Xtra, Battery Energy Storage Systems (BESS), Solar Kits, Mobile Light Towers and electric three-wheelers. This move is intended to broaden the company's presence across power generation, storage and sustainable transport.

The entry into electric mobility follows a partnership with a Bengaluru-based firm to develop research-backed three-wheelers. This adds a transport component to Jakson’s existing operations in solar power, green molecules and infrastructure engineering, procurement and construction (EPC).

Established in 1947, the group operates six manufacturing facilities and maintains a workforce of 3,500 employees serving approximately 100,000 customers.

Jakson Group is positioning itself as an integrated provider for the energy transition, moving from its origins in diesel generator manufacturing toward a diversified portfolio that includes alternative fuels and civil EPC services. With 12 international offices, the group is looking to align its domestic manufacturing scale with global energy requirements.

Sameer Gupta, Chairman, Jakson, said, “At Jakson, our mission has always been to power progress through innovation. With FY26 revenue of over INR 90 billion, Jakson today has both the scale and the responsibility to shape future-ready energy solutions. This portfolio expansion reflects our commitment to building an integrated energy ecosystem that is reliable, responsible and aligned with the evolving needs of customers in India and global markets.”

Sundeep Gupta, Vice-Chairman, Jakson, added, “The market today is looking for energy solutions that are efficient, dependable and future-ready. With this expanded portfolio, Jakson is strengthening its position as a diversified player serving evolving customer needs across sectors.”

Lloyds Metals And Energy Completes World-First Electric Conversion Of Liebherr Excavator

LMEL

Lloyds Metals and Energy (LMEL) has completed the diesel-to-electric conversion of a Liebherr R996 excavator, marking the first time a mining machine in this category has been retrofitted for fully electric operations.

The project was executed by the company's internal engineering and technology teams and involved a redesign of the vehicle's power architecture and control systems. The shift to electric power is intended to eliminate carbon dioxide emissions associated with the machine's operation while reducing reliance on diesel fuel.

The engineering process included the development of proprietary digital monitoring and safety solutions to manage the high-power requirements of the heavy-duty excavator. By sourcing and engineering major subsystems within India, the project serves as a demonstration of domestic capability in advanced heavy engineering and sustainable industrial innovation.

LMEL expects the conversion to improve operational performance through the use of real-time diagnostics and predictive maintenance.

Established in 1977, LMEL operates iron ore mines in Maharashtra and is expanding its integrated steel operations. The company currently produces 0.7 MTPA of direct reduced iron (DRI) and has commissioned a 4 MTPA pellet plant, with long-term plans to increase iron ore dispatch capacity to 26 MTPA. Its sustainability strategy includes the deployment of electric vehicle fleets and the construction of slurry pipelines to lower transport-related emissions.

B Prabhakaran, Managing Director, Lloyds Metals and Energy, said, “This landmark achievement, is not just about electrifying a machine – it is about reimagining the future of mining. At LMEL, we believe that responsible mining and sustainability must go hand in hand. This achievement demonstrates India’s capability to deliver world-class, zero-emission solutions in even the most complex and heavy-duty environments. We are proud to contribute to a future where mining is both productive and environmentally responsible.”