Taral Agarwal is helping his father run their ‘chikki’ business at Lonavala besides studying to achieve a BBA degree. Coming from a family that has been into the traditional Indian sweets business for three generations now, Agarwal firmly belongs to Gen Z and has the confidence as well as the exposure to match. His thoughts about how he wants to see their family enterprise grow sustainably and offer hygienic products is interesting, He does not seem to be bothered about how fast a ‘chikki’ brand in his city has grown and branched out.
What is surprising about the lad who rides to college and runs errands for his family on a fossil fuel powered two-wheeler, is his thoughts about shifting to an electric vehicle to cut down operating costs. Agarwal is clearly not convinced. He is not convinced about the claim of EVs being ‘green’! What is the point in buying an EV when the fuel or electricity it is going to be powered with, is going to come from burning lignite? he asks.
Agarwal is not alone among the Gen-Zers. Credit should be given to them for their exposure to the world events and how they think of or are sensitive to the developments taking place around them. They perhaps are more sorted with the idea of environment and sustainability. Paying more for the initial acquisition cost of an EV is a concern to Agarwal, but a bigger concern is whether what is claimed by EVs manufacturers in terms of range and carbon neutrality is true or not.
The falling prices of batteries or the alternatives to rare earth metals has the attention of Gen-Zers like Agarwal, but a larger and complete picture is what he and other like him want to see. Aware of the fact that their country would benefit from less dependence on fossil fuel, the Gen-Zers seem to want products that truly measure up to their claims. They, it looks like, are keen to see with their eyes, real sustainability plans over claims. They are looking for more than the ESG performance may indicate, though that is one parameter that is assuming importance.
Events like floods, bush fires and the accelerated melting of glaciers are not beyond the purview of the Gen-Zers. They are in fact making them aware of where the directions of the efforts should be. But they are not the one that will believe in claims. They are therefore keeping a close eye on how the future mobility scene is shaping up in terms of carbon neutrality and sustainability. Something that the tall compounds walls of manufacturing plants and glass facades of various corporate offices of automotive manufacturers may not be able to conceal for long.
Even governments are not beyond the watchful eye of the Gen-Zers. It is important therefore that it will take much more for them to simply announce regulations and change rules pertaining to mobility. It would not take long to understand for the Gen-Zers if the governments are truly interested in addressing their concerns and needs or simply chalking out short and mid-terms measures.
The Gen-Zers are at a juncture where they are seriously thinking if fossil fuel vehicle pollute more over their lifetime or the EVs do. They are rather concerned about the ‘cost-to-the-environment’ and recyclability than the claims of zero-pollution.
Future interest in EV adoption fell most among Gen Z age category (74 percent in 2021 vs 56 percent in 2022), read the intro of an article in theevreport.com dated 1 August 2022. An article dated 8 May 2023 in USA Today mentioned that electrifying the car market may be getting more difficult with the share of Americans who say they’re ‘very unlikely’ to consider an EV for their next vehicle purchase. Citing a report by consumer analytics firm JD Power, the article stated that persistent worries about charging infrastructure and vehicle pricing was dampening enthusiasm for EVs among other reasons like the lack of public charging infrastructure, geography and education.
The rising status of India as the world’s biggest micro-electro mobility market would do good to align with the expectations of the Gen Z. Not just in terms of performance, durability or range, but also in terms of how ‘green’ the entire concept truly is. It is only when they are convinced, would they want to invest. Mere ESG figures may not even satiate their appetite in terms of their future mobility needs.
The question that comes to mind therefore is, are hydrogen vehicles really the future? Are governments the world over simply rushing to phase out fossil fuel vehicles? Are government truly aware of the ‘cost-to-the-environment’ about EVs vis-à-vis fossil fuel vehicles or they simply interested in reducing their dependence on imported fuels? What are their plans about producing electricity through greener means to support the kind of EVs envisaged? What about the other infrastructure needs? What about taxation and subsidies?
Typical answers and corporate keywords may not work in this case. For the Gen-Zers to bet their money on EVs, it will take much more. Incidences like EVs catching fire has already put more questions in the mind of Gen-Zers. Convincing them would not be easy.
- VinFast
- Investor of the Year
- Urban Electric Vehicle of the Year
- VinFast VF 7
- Motor Vikatan Awards 2026
VinFast Wins Dual Honours In India For Investment And Electric SUV
- By MT Bureau
- January 31, 2026
VinFast’s strategic progress in India has been further validated through recent accolades from the influential Vikatan Group media network. The company was distinguished with two significant awards: one recognising its substantial investment commitment, and the other honouring its VF 7 model as the premier urban electric vehicle for 2026. These commendations underscore the brand’s deepening integration into the Indian automotive sector, highlighting both its industrial strategy and its product relevance.
The title of Investor of the Year, conferred by Nanayam Vikatan business magazine, specifically acknowledges VinFast’s landmark commitment to establishing an electric vehicle manufacturing facility in Thoothukudi, Tamil Nadu. This project is noted not only for its scale and strategic clarity but also for its anticipated role in fostering a new industrial corridor, generating employment and bolstering the local supplier network. It aligns with national initiatives like Make in India and reflects confidence in the region’s manufacturing potential.
Concurrently, the VF 7 electric SUV was named Urban Electric Vehicle of the Year at the Motor Vikatan Awards 2026. This recognition from automotive experts underscores the model’s successful adaptation to India’s urban driving conditions, balancing design, performance, safety and comfort. It serves as a testament to VinFast’s product development focus and its localisation strategy aimed at meeting specific market demands.
As a respected media institution in South India with a legacy dating to 1926, the Vikatan Group’s awards carry considerable weight among businesses and consumers. These latest honours add to a growing list of VinFast’s achievements in the market, illustrating the convergence of its investment, manufacturing, and product efforts. Within a short timeframe, the company has employed a long-term strategy encompassing manufacturing, retail, charging infrastructure and after-sales services. Through this comprehensive approach and a focus on sustainable innovation, VinFast is steadily building its brand presence while contributing to India’s transition towards green mobility.
Pham Sanh Chau, CEO, VinFast Asia, said, “Being recognised in two important award categories demonstrates how VinFast is steadily building its position in India, not only through long term investment commitments but also through products developed to match local conditions and user needs. This recognition provides further momentum for us to accelerate implementation, expand the electric vehicle ecosystem, and maintain a long-term partnership with the Indian market.”
B Srinivasan, CEO, Vikatan Group, said, “VinFast India represents the new-age investor – bold in vision, swift in execution and deeply aligned with India’s growth story. By unravelling the true potential of the port city of Thoothukudi, VinFast India has helped create a conducive industrial ecosystem, played a positive role in employment generation and restored the city’s importance on India’s manufacturing map. Their investment is not just capital at work but confidence in India’s future.”
Blue Energy Motors And HPCL Forge Nationwide Pact For Electric Truck Battery Swapping
- By MT Bureau
- January 30, 2026
Blue Energy Motors and Hindustan Petroleum Corporation Limited (HPCL) have entered a strategic partnership to deploy Battery Swapping Stations for electric commercial trucks at select HPCL fuel outlets nationwide. This initiative leverages HPCL’s extensive network of over 24,400 retail locations to create a widespread and convenient energy infrastructure for freight operators. By situating swap stations within established fuelling hubs, the collaboration seeks to make electric mobility a practical and scalable reality for India’s logistics sector.
The core advantage of battery swapping lies in its dramatic reduction of energy replenishment time to under five minutes, minimising vehicle downtime compared to conventional charging. For fleet operators, this efficiency translates into higher vehicle utilisation, improved productivity and more predictable scheduling. Furthermore, a growing and accessible network of swap stations alleviates range anxiety, enabling electric heavy-duty trucks to confidently undertake longer routes and multiple shifts.
As India advances its green transportation goals, this alliance holds significant strategic value. HPCL’s vast retail footprint, which already supports over 5,400 EV charging points under its HP e-Charge brand, offers a ready platform for rapid infrastructure deployment across key freight corridors. Blue Energy Motors, a pioneer in zero-emission freight solutions, brings its expertise in electric commercial vehicles, exemplified by its launch of India’s first electric freight corridor. Together, the companies aim to accelerate electric vehicle adoption by directly addressing the operational needs of commercial fleets, thereby strengthening the long-term development of sustainable freight transport in the country.
- Eicher Trucks and Buses
- VE Commercial Vehicles
- VECV
- India Book of Records
- IBR
- Eicher Pro X
- Vinod Aggarwal
- SS Gill
- Abhishek Chaudhary
Eicher Pro X EV Completes Kashmir To Kanyakumari Journey In 6 Days
- By MT Bureau
- January 28, 2026
Eicher Trucks and Buses, part of VE Commercial Vehicles (VECV), has completed a journey from Kashmir to Kanyakumari using its Eicher Pro X EV.
The record verified by the India Book of Records (IBR), saw the electric vehicle cover over 4,000 kilometres in 6 days under loaded conditions. The run commenced in Srinagar on 20 January 2026 and concluded in Kanyakumari on 26 January 2026, traversing the Himalayas, plains and the Deccan Plateau.
Throughout the expedition, the vehicle utilised public chargers located via the MyEicher App. An adjudicator from the India Book of Records accompanied the truck to monitor route compliance, load, distance and charging stops. The mission served as a demonstration of electric vehicle endurance across diverse altitudes and climates to validate the technology for logistics corridors.
The journey was intended to show that electric commercial vehicles can operate beyond short-haul deliveries. By maintaining performance across hilly and coastal routes, the Pro X EV aimed to establish total cost of ownership (TCO) benefits and maintenance predictability for fleet operators. The successful completion of the route suggests that current charging infrastructure can support long-haul electric freight movement.
Vinod Aggarwal, MD & CEO, VE Commercial Vehicles, said, “For more than four decades, Eicher trucks and Buses have earned customer trust through leadership in fuel efficiency and application-specific engineering. The record-setting performance of the Eicher Pro X reinforces our unwavering focus on application excellence, reliability, and performance, anchored in robust product development and manufacturing capabilities, and enabled by a customer-centric, pan-India commercial and dealer network. I commend the entire Eicher team for achieving these well-deserved records”.
SS Gill, Chief Commercial Officer, VE Commercial Vehicles, said, “By covering the K2K route with a loaded Pro X EV, Eicher Trucks & Buses has proven that electric mobility is no longer restricted to short-haul, ‘last-mile’ deliveries. We are not just setting records, but through the strength of our service network and extensive dealer set-up, we are demonstrating that our EV technology is commercially viable, reliable, and has the range to serve as the backbone of India’s green logistics corridors”.
Abhishek Chaudhary, SVP – SCV Sales & Marketing, VE Commercial Vehicles, said, “The Eicher Pro X EV was put to the ultimate test – covering over 4000 kilometres across diverse climates and challenging altitudes. With this recognition from the India Book of Records we’ve moved beyond our own stringent testing benchmarks to real-world validation - Demonstrating that Eicher Pro X EV is a dependable partner for logistics movement across varied operations in India”.
- Montra Electric
- Murugappa Group
- PM E-Drive Scheme
- Rhino 5538 EV 6x4 Tractor trailer
- Narendra Modi
- H D Kumaraswamy
- Arun Murguappan
- Sathia Raj
- UltraTech Cement
Montra Electric Becomes First OEM To Receive PM E-Drive Certification For Heavy Trucks
- By MT Bureau
- January 28, 2026
Montra Electric, the electric medium and heavy commercial vehicle business of the Murugappa Group, has become the first manufacturer in India to receive certification for heavy-duty electric trucks under the government's PM E-Drive Scheme.
To mark the achievement, the company delivered a Rhino 5538 EV 6x4 Tractor trailer to UltraTech Cement. The handover took place in the presence of Arun Murugappan, Chairman of Montra Electric and Sathia Raj, Chief Procurement Officer of UltraTech Cement.
The PM E-Drive scheme includes a budget of INR 5 billion specifically for electric trucks, providing a benefit of up to INR 960,000 per vehicle for the Rhino 5538 EV. This incentive is intended to lower operating costs and reduce exposure to fuel price volatility for fleet operators in the logistics, mining, and manufacturing sectors. The Rhino 5538 EV range is designed for Indian conditions and is available in 6x4 and 4x2 variants.
The Rhino 5538 EV 4x2 variant features a 282 kWh LFP battery that produces 380 HP and 2000 Nm of torque. It offers a range of approximately 198 km under standard test conditions and supports six-minute battery swaps. These specifications suit the vehicle for high-utilisation applications in ports, steel plants, and cement logistics.
H D Kumaraswamy, Union Minister for Heavy Industries, said, "The PM E-Drive scheme is a testament to the growing prowess of Indian innovation in the heavy-duty electric vehicle segment. Under the visionary leadership of Prime Minister Narendra Modi, we are committed to decarbonizing our logistics and making India a global hub for EV manufacturing. Electric trucks are pivotal to our Net Zero goals, and by fostering a self-reliant ecosystem through such certifications, we are driving the spirit of Atmanirbhar Viksit Bharat. We are very happy to see our Prime Minister’s vision coming to life with the 1st PM E-Drive certified heavy duty electric truck from 'Montra Electric' getting delivered today."
Arun Murugappan, Chairman, Montra Electric, said: “Decarbonising freight is one of the most critical challenges in India’s energy transition. We are grateful to the Government of India and our Prime Minister Narendra Modi for introducing forward-looking and progressive policy frameworks such as the PM E-Drive Scheme, which represent a welcome and transformative step in accelerating this shift, particularly in heavy commercial vehicles where emissions intensity is high. At Montra Electric, we are proud to contribute to this national mission by delivering technologically advanced, reliable, and scalable electric M&HCV solutions that can drive meaningful and lasting change in India’s mobility ecosystem.”


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