EVs and Gen Z

EVs and Gen Z

Taral Agarwal is helping his father run their ‘chikki’ business at Lonavala besides studying to achieve a BBA degree. Coming from a family that has been into the traditional Indian sweets business for three generations now, Agarwal firmly belongs to Gen Z and has the confidence as well as the exposure to match. His thoughts about how he wants to see their family enterprise grow sustainably and offer hygienic products is interesting, He does not seem to be bothered about how fast a ‘chikki’ brand in his city has grown and branched out. 
What is surprising about the lad who rides to college and runs errands for his family on a fossil fuel powered two-wheeler, is his thoughts about shifting to an electric vehicle to cut down operating costs. Agarwal is clearly not convinced.  He is not convinced about the claim of EVs being ‘green’! What is the point in buying an EV when the fuel or electricity it is going to be powered with, is going to come from burning lignite? he asks. 

Agarwal is not alone among the Gen-Zers. Credit should be given to them for their exposure to the world events and how they think of or are sensitive to the developments taking place around them. They perhaps are more sorted with the idea of environment and sustainability. Paying more for the initial acquisition cost of an EV is a concern to Agarwal, but a bigger concern is whether what is claimed by EVs manufacturers in terms of range and carbon neutrality is true or not. 

The falling prices of batteries or the alternatives to rare earth metals has the attention of Gen-Zers like Agarwal, but a larger and complete picture is what he and other like him want to see. Aware of the fact that their country would benefit from less dependence on fossil fuel, the Gen-Zers seem to want products that truly measure up to their claims. They, it looks like, are keen to see with their eyes, real sustainability plans over claims. They are looking for more than the ESG performance may indicate, though that is one parameter that is assuming importance. 

Events like floods, bush fires and the accelerated melting of glaciers are not beyond the purview of the Gen-Zers. They are in fact making them aware of where the directions of the efforts should be. But they are not the one that will believe in claims. They are therefore keeping a close eye on how the future mobility scene is shaping up in terms of carbon neutrality and sustainability. Something that the tall compounds walls of manufacturing plants and glass facades of various corporate offices of automotive manufacturers may not be able to conceal for long. 

Even governments are not beyond the watchful eye of the Gen-Zers. It is important therefore that it will take much more for them to simply announce regulations and change rules pertaining to mobility. It would not take long to understand for the Gen-Zers if the governments are truly interested in addressing their concerns and needs or simply chalking out short and mid-terms measures. 

The Gen-Zers are at a juncture where they are seriously thinking if fossil fuel vehicle pollute more over their lifetime or the EVs do. They are rather concerned about the ‘cost-to-the-environment’ and recyclability than the claims of zero-pollution. 

Future interest in EV adoption fell most among Gen Z age category (74 percent in 2021 vs 56 percent in 2022), read the intro of an article in theevreport.com dated 1 August 2022. An article dated 8 May 2023 in USA Today mentioned that electrifying the car market may be getting more difficult with the share of Americans who say they’re ‘very unlikely’ to consider an EV for their next vehicle purchase. Citing a report by consumer analytics firm JD Power, the article stated that persistent worries about charging infrastructure and vehicle pricing was dampening enthusiasm for EVs among other reasons like the lack of public charging infrastructure, geography and education. 

The rising status of India as the world’s biggest micro-electro mobility market would do good to align with the expectations of the Gen Z. Not just in terms of performance, durability or range, but also in terms of how ‘green’ the entire concept truly is. It is only when they are convinced, would they want to invest.  Mere ESG figures may not even satiate their appetite in terms of their future mobility needs. 

The question that comes to mind therefore is, are hydrogen vehicles really the future? Are governments the world over simply rushing to phase out fossil fuel vehicles? Are government truly aware of the ‘cost-to-the-environment’ about EVs vis-à-vis fossil fuel vehicles or they simply interested in reducing their dependence on imported fuels? What are their plans about producing electricity through greener means to support the kind of EVs envisaged? What about the other infrastructure needs? What about taxation and subsidies? 
Typical answers and corporate keywords may not work in this case. For the Gen-Zers to bet their money on EVs, it will take much more. Incidences like EVs catching fire has already put more questions in the mind of Gen-Zers. Convincing them would not be easy. 

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    Revfin Appoints Senior Leadership as Part of FY2026 Expansion Plan

    RevFin

    Digital lending platform Revfin has strengthened its management with the appointment of three senior executives as part of its FY2026 strategy, targeting INR 7.5 billion in disbursements and 5x growth over the past two years. The company also expects to cross INR 20 billion in cumulative disbursements since inception.

    The new appointments include Abhinandan Narayan, Chief Business Officer – New Business, Monish Vohra, COO – Operations & Collections and Anirudh Gupta, Chief Finance & Strategy Officer. The appointments the company shared aligns with its focus on ‘People, Process, Profitability.’

    Furthermore, Revfin has outlined its ambition to finance 24,000 EVs in FY2026. Till date, it claims to have financed over 85,000 EVs across 25 states, with 75 percent of borrowers from marginalised communities. Cumulatively, its driver partners have covered 1.6 billion electric miles and earned over USD 400 million.

    In FY2025, the company grew its L5 EV loan book by 1,700 percent, supported by a partnership with Bajaj Auto and expanded collaborations with logistics firms. The L5 segment remains a key focus as a replacement for ICE vehicles in urban transport.

    Sameer Aggarwal, Founder & CEO, Revfin, said, “The last financial year was a volatile one for the EV industry, but the excitement and energy within the sector remain undiminished. At Revfin, we are deeply convinced that intracity and small commercial vehicles must – and will – transition 100 percent to electric within the next three years. The opportunity is here and now. It’s time to set bold targets and pursue hypergrowth over the next two years. At this critical juncture, the right leadership becomes essential to realizing our ambitions. With the strong momentum we’ve already built, we’re confident the journey ahead will be even more rewarding. We’ve entered 2025 with a sharp focus on what truly matters: People, Processes, and Profitability. These latest leadership hires are a natural extension of that focus and our commitment to scale with purpose.”

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      Matter Launches Aera E-Motorcycle In Bengaluru, First Experience To Come Up Soon

      Matter - Mohal Lalbhai

      Ahmedabad-based clean energy company Matter has launched its flagship electric motorcycle – the Aera, in Bengaluru at an introductory price of IRN 179,000 for the first 500 customers, post which it will be available at INR 188,000. The company has started taking pre-registrations for the e-motorcycle at INR 1,999.

      Furthermore, the company has also announced that its first Experience Hub will come up at BTM Layout, which will showcase its tech prowess and philosophy firsthand.

      The Matter Aera is claimed to be the world's first electric motorcycle with manual gears – 4-speed transmission, 3 ride modes that delivers 12 unique ride combinations. It features a 7-inch Smart Touchscreen Dashboard, onboard charger and liquid cooled powertrain. The e-motorcycle has a claimed IDC range of up to 172km, a zero to 40 kmph in 2.8 seconds, dual disc brakes with ABS, telescopic front fork and dual rear suspension.

      Mohal Lalbhai, Founder & Group CEO, Matter Energy, said, “There’s no better city to lead this journey than Bengaluru—where innovation isn’t just an idea, it’s a way of life. Every lane, every rider here resonates with purpose and progress. The Aera isn’t just a bike – it’s the 22nd Century motorbike. It delivers the thrill of a rocket and the practicality your pocket loves. With our in-house developed Hypershift manual gearbox, liquid-cooled powertrain, and connected tech, AERA brings together performance, emotion, and sustainability like never before.”

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        Kia EV3 Named 2025 World Car Of The Year

        Kia EV3 Named 2025 World Car Of The Year

        The Kia EV3 has won the prestigious ‘2025 World Car of the Year’ award at the globally renowned 2025 World Car Awards ceremony, held during the New York International Auto Show (NYIAS).

        A jury of 96 distinguished worldwide automotive journalists from 30 nations assessed the 2025 World Car Awards. With the EV3's triumph, Kia has now won six World Car Awards since 2020. The EV3 has a dramatic, forward-thinking design and a creative, useful interior that makes the most of available space, comfort and utility. The EV3 can charge from 10 to 80 percent in 31 minutes and has a segment-leading range of up to 375 miles (around 603 kilometres). While Kia's AI Assistant, advanced driving assistance systems (ADAS) and Over-the-Air (OTA) upgrades improve the ownership experience with cutting-edge technology, the vehicle's creative interior design maximizes room, comfort and accessibility.

        Ho Sung Song, President and CEO, Kia, said, “It is an immense honour for everyone at Kia that the EV3 has been awarded the 2025 World Car of the Year title. This award highlights Kia’s global leadership in providing design-led, technologically advanced, sustainable mobility solutions and how the EV3’s class-leading attributes redefine the user experience for customers worldwide.”

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          Hyundai INSTER Named 2025 World Electric Vehicle

          Hyundai INSTER Named 2025 World Electric Vehicle

          The Hyundai INSTER sub-compact EV has won the prestigious 2025 World Electric Vehicle award at the globally renowned 2025 World Car Awards ceremony, held during the New York International Auto Show (NYIAS).

          With this recognition, Hyundai Motor Company has dominated one or more World Car Awards categories for the fourth year in a row. Hyundai Motor's commitment to developing EV technology and sustainability is highlighted by the 2025 World Electric Vehicle award, which also acknowledges INSTER's exceptional value in the EV market. The finalists were chosen by a sealed-ballot jury consisting of 96 international automotive journalists from 30 different countries. On 16 April 2025, the winners were revealed at the 2025 NYIAS. With its unique design, remarkable driving range and state-of-the-art technology, INSTER is the market leader in the sub-compact EV sector. A 10- to 80-percent charge can be made in around 30 minutes thanks to INSTER's quick charging technology, and the 49-kWh long-range variant has a range of up to 370 kilometres.

          José Muñoz, President and CEO, Hyundai Motor Company, said, “The Hyundai INSTER has been a winner with customers since we introduced it. It’s very gratifying that the experts on the prestigious World Car Awards jurors feel the same way. The combination of compelling design, range, enjoyable driving characteristics, intuitive infotainment and technology that customers appreciate is emblematic of Hyundai’s approach of delivering exceptional value to our customers. The fact that our global portfolio is successful both commercially and critically speaks to the hard-working people throughout the Hyundai value chain who are delivering some of the best vehicles on the road today. Thank you to all the jurors for your service to this great industry.”

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