JSW MG Motor India, one of the leading passenger vehicle manufacturers in the country, has further upped its game to grab a bigger piece of the lucrative Indian market. The company has today launched the Windsor EV at an introductory price of INR 999,000 plus an INR 3.5 per km for the battery under the industry first Battery as a Service Model (BaaS), while usage of the EV charging facility under MG eHUB initiative is absolutely free.

The 4.3-metre Crossover Utility Vehicle (CUV) is being positioned as a vehicle offering the comfort of a sedan and the elegance of an SUV. For the unversed, the Windsor EV is already sold in the global markets as the MG Cloud EV.

In terms of tech specs, the Windsor features a IP67 certified PMS Motor; a 38 kWh li-ion battery pack and 4 driving modes (Eco+, Eco, Normal and Sport) that delivers 100KW (136ps) power and 200Nm of instant torque. The Windsor EV has a claimed range of 331km and can be charged in 40 minutes at any DC fast charger.

On the inside, it gets spacious aero lounge seats that can be reclined to 135degrees, coupled with the infinity view glass roof (segment first). It also features a massive 15.6-inch Grandview Touch Display in the central console.

What’s more to further disrupt the segment and expand the share of electric vehicles in its overall sales, the Windsor EV will be available with several industry-first features. It was just last month that JSW MG Motor India announced the initiative partnering with leading EV Charging players and operators under the unified platform, which is claimed to consist of 80 percent of all the public charging stations across the country. 

The BaaS model the company says is part of its efforts to bridge the gap between the cost of an IC-vehicle and that of an EV. Furthermore, through the 3-60 assured buyback plan for the Windsor EV, JSW MG Motor India also will offer 60 percent value of the vehicle after 3 years/45,000km.

At present, JSW MG Motor India sells five models in India – Hector SUV, ZS EV, Astor C-SUV and the Comet EV. What’s more the company already sees 35 percent of its retail sales coming from the electric vehicles offerings, and with the Windsor it expects that it could easily help surpass the 50 percent threshold. 

For consumers wanting to buy the EV outright, the company will be announcing the pricing in the coming two weeks. 

Parth Jindal, Director, JSW MG Motor India, said, “The Windsor is the first car that has come out of the JV and the team has worked very hard in developing and bringing it to the Indian market. This vehicle embodies our commitment to delivering to our Indian customers the best of innovation the world has to offer. As a crossover utility vehicle, the Windsor merges the comfort of a sedan with the expanse of an SUV, making it an ideal car for the Indian household. With its advanced features." 

Rajeev Chaba, CEO Emeritus, JSW MG Motor India said, "With its delightful features and easy to drive dynamics, MG Windsor will certainly invite newer sets of customers to try EVs. Enabling this, we have created a clear channel for smart and unique ownership through the BaaS program, complemented with additional benefits. With these initiatives, we are addressing the barrier of incremental upfront cost of owning an EV and supporting easy and hassle-free ownership through the user-friendly eHUB by MG app that brings the EV ecosystem to the fingertips of customers.”

The Windsor CUV will be available in three variants: Excite, Exclusive, and Essence; and four colours: Starburst Black, Pearl White, Clay Beige, and Turquoise Green.

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Ather Energy, a leading electric two-wheeler manufacturer in India, has announced the Ather Service Carnival, a nationwide service initiative for its customers. The initiative is scheduled from 9^th October to 18^th October.

The carnival includes benefits across all Ather service centres to encourage customers to prepare their scooters for the festive season.

Customers receive a free 15-point vehicle health check-up, which reviews brakes, tyres, suspension and electronics. The company is also offering discounts: 10 percent off on paid labour and brake pads, 15 percent off on painted body parts and 20 percent off on polish services. Ather has over 400 service centres across the country as of 30 September 2025.

The automaker has introduced initiatives to make scooter ownership simple, including Ather Care service plans and Ather ExpressCare. The company also launched Gold Service Centres, which are facilities that provide quicker service at no extra cost to owners.

Ather Energy is also expanding its retail network. Last month, the company exceeded 500 Experience Centres (ECs) nationwide and plans to reach 700 ECs by the end of FY2026.

The company recently produced its 500,000th vehicle from its manufacturing plant. Ather operates two plants in Hosur, Tamil Nadu, for vehicle assembly and battery production, and is setting up a third facility, Factory 3.0, in Bidkin, Maharashtra.

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Indofast Energy, a provider of battery-swapping solutions, has partnered e-Sprinto, an electric two-wheeler brand, to deploy 20,000 electric two-wheelers across India by 2026.

The collaboration will integrate e-Sprinto’s vehicles with Indofast Energy’s battery-swapping network. This synergy offers delivery partners a two-minute battery swap solution, removing charging downtime. The deployment will focus on quick commerce, e-commerce and food delivery sectors by establishing infrastructure along high-demand corridors.

Anant Badjatya, CEO, Indofast Energy, said, "We are thrilled to partner with e-Sprinto, an OEM that shares our vision for a sustainable and accessible electric future. Having established ourselves as the default choice for fleet operators in battery swapping, this collaboration demonstrates our readiness to transition from B2B to B2C segments, showcasing the strength and scalability of our infrastructure. By integrating e-Sprinto's high-quality vehicles with our network, we are expanding our reach across diverse customer segments and accelerating our ambitious EV deployment targets, further solidifying our leadership in India's electric mobility revolution.”

Atul Gupta, Co-Founder and Director, e-Sprinto, said, "Our collaboration with Indofast Energy is nothing short of a game-changer for e-Sprinto and the broader EV market. Indofast Energy's extensive battery-swapping network perfectly complements our vehicles, offering customers the unparalleled convenience and efficiency. By deploying 20,000 vehicles with Indofast Energy in 2026, we are confident this partnership will make electric mobility the preferred choice for both commercial and personal transportation across India, delivering reliable, sustainable, and economically viable solutions for all."

The alliance is a step in Indofast Energy’s plan to deploy 2,750 swap stations and support 1.5 lakh vehicles by March 2026. The company’s mission is to establish 10,000 swapping points across over 40 Indian cities in the next three years. Indofast Energy has over 1,000 battery-swapping stations in 10 states and 22 cities.

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Montra Electric, the clean transport brand from the Murugappa Group, has launched the updated Super Auto electric passenger three-wheeler.

The vehicle features LED headlamps to increase visibility, and radial tubeless tyres to provide better grip, stability and lower maintenance costs. A re-engineered suspension system also aims to ensure a smoother drive.

The Super Auto now comes with Montra Electric’s in-house developed ‘One Montra Electric’ (1M) connected software platform. This provides drivers with access to vehicle performance data, charging station locations and digital features.

The vehicle offers a range of 160 km per charge and is supported by the company’s 3S (Sales, Service, Spares) network across over 120 markets. Till date, the company has sold over 13,000 units of the Super Auto in India.

Deependra Sharma, CEO (Designate), Montra Electric Last Mile (TI Clean Mobility), said, “Every new product at Montra Electric is created with a clear goal, to make electric mobility more efficient, reliable, and valuable for drivers. The all-new Super Auto reflects our engineering focus on comfort, safety, and durability, while keeping affordability intact, making clean mobility both practical and profitable for drivers and fleet operators.”

The Super Auto is available in White, Blue, and Green, and a Black Edition with decals.

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JSW MG Motor India has launched the Windsor Inspire Edition, a limited-run model of its popular e-SUV, marking one year since the car’s launch.

Limited to just 300 units of the edition, the Windsor Inspire Edition celebrates the EV crossing the sales milestone of 40,000 units in under a year. The model was revealed by Nitin Gadkari, Union Minister of Road Transport & Highways, at his residence in Delhi.

Mechanically unchanged, the Inspire Edition features a dual-tone Pearl White with Starry Black theme on the exterior. It has all Black alloy wheels with rose gold claddings, and black ORVMs. It also carries Inspire badging. The interior uses Sangria Red and Black leather upholstery, embroidered Inspire insignia on the headrests, and gold accents.

The edition comes with an accessory pack, featuring Rose Gold styling elements on the front grille, body side mouldings and bumper corner protectors. The pack includes 3D mats, Inspire cushions, rear window sunshades and a leather key cover. An intelligent convenience kit, the Drive Mate Pro+, is also included. Optional accessories such as a Skylight Infinity View glass roof and illuminated sill plates will be available.

Nitin Gadkari, said, “I have always believed that clean mobility is not only essential for our environment, but also an opportunity for India to lead the world in sustainable innovation. It is heartening to see brands like JSW MG Motor India embrace this vision with such commitment. The Windsor Inspire Edition is a symbol of how inspiration can translate into action — and how every step forward in EV adoption brings us closer to a greener tomorrow.”

Anurag Mehrotra, Managing Director, JSW MG Motor India, said, “At JSW MG Motor India, we are constantly thinking ahead – creating symbols of aspiration and progress. The Windsor Inspire Edition is a tribute to the incredible journey our customers and India’s EV movement have embarked on with us. Having crossed over 40,000 units in just one year, the love and trust for the Windsor have been the driving force behind this edition. Every line and every detail reflect our unwavering commitment to innovation, design excellence, and a sustainable future. The Inspire Edition is not just a collector’s car — it is a bold statement of ambition, progress, and the limitless possibilities of green mobility in India.”

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