News reports have appeared in various medias that a 26-year-old Ola Electric customer has set on fire an Ola Electric showroom in Kalaburagi (Karnataka) after his 20-day old electric scooter of the respective brand kept giving trouble. It lay unrepaired, the reports have stated, which infuriated the customer. 

An altercation with the Ola Electric dealership staff is said to have led to an escalation in the situation where the e-scooter owner poured petrol and set the dealership on fire. 

Instances of customer fury are not new to Ola Electric, neither is controversy. A group of customers in Ichalkaranji (Maharashtra) are known to have shuttered an Ola dealership in their city sometime ago owing to concerns about extended repair durations and lengthy waiting hours. The company, as per the media reports, was forced to shut down the showroom. 

Instances of the front fork of Ola e-scooter fracturing while riding haven’t been rare either. These have led to accidents and injuries. It took some time for Ola Electric to offer a solution of a new fork design. 

For all the hype the Ola Electric’s young founder Bhavish Aggarwal has created as well as continues to create with announcements such as the indigenous ‘Bharat’ battery cell manufacture and introduction of three e-motorcycles early next year, customer satisfaction seems to be an Achilles hill all the while. 

The Kalaburagi incident is certain to add a negative impression about the company’s only product line, the S1 e-scooter. Claimed to have shelved its plans to manufacture electric autonomous passenger vehicle, Ola Electric’s founder recently attracted a controversy as he announced during a company event that his company is the world’s fourth largest electric vehicle company not including China. 

A case has been registered against the Ola Electric e-scooter customer in the Kalaburagi police station. 

In another development, the shares of Ola Electric Mobility Ltd traded with losses of up to four-percent on 9 September 2024, according to a report by Hormaz Fatakia in CNBCTV18.com. It was on 9 September 2024 that the one-month share lock-in period ended. 

One of the reasons behind this performance was attributed to the company losing its market share to two-wheeler majors like TVS Motor Company, Bajaj Auto, Ather Energy and Hero MotoCorp. 

Ola Electric’s market share dropped to 32 percent in August as established players like TVS and Bajaj gained into the electric scooter market share, holding a share of 19 percent each. 

TI Clean Mobility, part of the Murugappa Group, has appointed Jalaj Gupta as the new Managing Director.  

The auto industry veteran in his last position was the Business Head for Commercial Vehicles at Mahindra Group. He has around 29 years of experience in the automotive industry with expertise in business strategy, product development, sales, marketing, and vendor management.

Gupta an alumnus of Punjabi University and IMT Ghaziabad has also held leadership roles at Tata Motors and Ashok Leyland.

Prior to Gupta, TI Clean Mobility was led by Kalyan Kumar Paul, who served as the Managing Director with over 30-years of career with Tube Investments of India (TII) Group, which is part of the Murugappa Group. Paul had retired from the company in October 2024.

TI Clean Mobility, the electric vehicle business of the Murugappa Group, currently sells electric three-wheelers under the Montra brand and is also set to enter the electric small commercial vehicle (e-SCV) and electric tractor space. 

Mumbai-based automotive major Mahindra has unveiled the teaser sketches of its upcoming electric origin SUVs – the BE 6e and XEV 9e ahead of the November 26 debut.

Based on the Heartcore design philosophy, the BE 6e and XV 9e are completely new pure electric vehicles designed by the company, which it believes will disrupt the passenger vehicle segment.

The company is betting big on the upcoming EVs as they encapsulate dynamic styling, premium materials, and progressive proportions.

Pratap Bose, Chief Design & Creative Officer, Mahindra & Mahindra, said, “Heartcore Design is about creating an emotional bond with our customers through design. Prepare to fall in love with our Electric Origin SUVs.”

Montra Electric, a brand owned by Tl Clean Mobility Pvt Ltd, has praised the Government of India for the continuation of subsidy support for the electrification of last-mile mobility under the PM Electric Drive Revolution in Innovative Vehicle Enhancement (PM E-DRIVE) Scheme.

Roy Kurian, Business Head, Montra Electric (Last Mile Division), said, “Montra Electric sincerely thanks the Ministry of Heavy Industry, Govt of India for ensuring continuity of the subsidy support to last-mile mobility. This crucial support will help the industry navigate challenges and further speed up the shift to electric last-mile solutions.”

The PM E-DRIVE Scheme was launched on 29 September 2024. The scheme was put into effect on 1 October 2024 and will continue until 31 March 2026. Furthermore, EMPS-2024, the number of vehicles and the spending under EMPS-2024 for e-2w and e-3w being implemented from 1 April 2024 to 30 September 2024 are being subsumed under the PM E-DRIVE Scheme; hence, the scheme's effective time will be two years.

Pure EV, one of India's leading electric two-wheeler manufacturers, has entered into a strategic partnership with Arva Electric Vehicles Manufacturing LLC, a subsidiary of Clarion Investment LLC, with an aim to expand its presence across the Middle East and African regions.

Under the terms of the agreement, Pure EV will provide Arva Electric with a first shipment of 50,000 of its flagship models, the eTryst X and ecoDryft, over the next couple of years. Pure EV's position in these developing markets is anticipated to be cemented when the supply rises to 60,000 units per year after this initial phase. Pure EV will be Arva Electric's key technology partner in addition to supplying motorcycles, offering knowledge and assistance all the way through the distribution process. Pure EV will uphold all intellectual property rights pertaining to the bikes in order to safeguard unique technology as they increase their market share.

Dr Nishanth Dongari, Founder and Managing Director, Pure EV, said, “Our commitment to innovation and user experience ensures that we provide market-ready offerings and meet the growing demand for electric mobility solutions. This partnership not only aims to enhance sales but also to foster sustainable mobility solutions in regions where electric motorcycles are rapidly gaining traction, marking a significant step towards expanding our footprint in Middle East and African markets. By leveraging our strengths and capabilities together with Arva Electric, we are poised to make a significant impact on the electric vehicle landscape globally.”

Aniyan Kutty, Managing Director, Arva Electric Vehicles Manufacturing LLC, said, “We are pleased to partner with Pure EV, as their expertise in R&D and cutting-edge technology helps in building efficient and reliable 2W products. Both the companies are committed to promoting eco-friendly mobility solutions with an aim to reduce carbon emissions and support environmental sustainability in these regions.”