Ola Electric, one of India’s leading electric vehicle manufacturer, has launched its BOSS - Biggest Ola Season Sale - campaign for the festive season.

Under the campaign, the company has reduced prices on its entry-level portfolio the – S1, which allows a customer to buy an Ola e-scooter with price starting INR 49,999.

The EV maker is also providing festive benefits of up to INR 40,000, which include Hypercharging credits, MoveOS+ upgrade and exclusive deals on accessories among others. 

Under the BOSS campaign, Ola customers can get the S1 X 2kWh starting at just INR 49,999 (limited stock); discounts up to INR 25,000 on S1 portfolio; free 8-year/80,000 km battery warranty worth INR 7,000; finance offers of up to INR 5,000 on select credit card EMIs; MoveOS+ upgrade worth INR 6,000 and Hypercharging credits worth up to INR 7,000.

Bhavish Aggarwal, Chairman and MD, Ola Electric said, “We are excited to bring in the BOSS of all offers for our customers this festive season, making it the best time to buy an EV. BOSS is our biggest ever festive offering yet, as we continue with our mission to #EndICEAge and deepen EV penetration across the country. With the biggest discounts, best deals, and attractive financing offers, this would be the perfect time for EVs to scale up and give ICE vehicles a run for their money.” 

The move can be seen as part of Ola Electric’s strategy to reaffirm its position in the e-scooter space as its competitors Bajaj Auto and TVS Motor Co gradually have reduced the sales difference. Furthermore, Ola Electric has also been facing a huge wrath of customer backlash as it’s aftersales service struggles to meet customer expectations.

Last month, Ola Electric announced the Network Partner Program, where it plans to grow the network to 10,000 by end-2025. Additionally, Ola Electric will train 100,000 third-party mechanics to make every mechanic in India EV-ready.

Furthermore, the company plans to double its service network to 1,000 centres by December this year and has rolled out quick-service guarantee and industry-first AI-led proactive maintenance and diagnostics for its customers.  

At present, Ola Electric has six offerings under the S1 portfolio –  S1 Pro and S1 Air priced at INR 134,999 and INR 107,499, respectively, the mass market offerings include S1 X portfolio (2 kWh, 3 kWh, and 4 kWh) priced at INR 74,999, INR 87,999, and INR 101,999, respectively.

At its annual ‘Sankalp’ event in August 2024, the company announced the launch of its Roadster motorcycle series, comprising Roadster X (2.5 kWh, 3.5 kWh, 4.5 kWh), Roadster (3.5 kWh, 4.5 kWh, 6 kWh), and Roadster Pro (8 kWh, 16 kWh). The motorcycles offer many segment-first technology and performance features, with their prices starting from INR 74,999, INR 104,999, and INR 199,999, respectively.

TI Clean Mobility, part of the Murugappa Group, has appointed Jalaj Gupta as the new Managing Director.  

The auto industry veteran in his last position was the Business Head for Commercial Vehicles at Mahindra Group. He has around 29 years of experience in the automotive industry with expertise in business strategy, product development, sales, marketing, and vendor management.

Gupta an alumnus of Punjabi University and IMT Ghaziabad has also held leadership roles at Tata Motors and Ashok Leyland.

Prior to Gupta, TI Clean Mobility was led by Kalyan Kumar Paul, who served as the Managing Director with over 30-years of career with Tube Investments of India (TII) Group, which is part of the Murugappa Group. Paul had retired from the company in October 2024.

TI Clean Mobility, the electric vehicle business of the Murugappa Group, currently sells electric three-wheelers under the Montra brand and is also set to enter the electric small commercial vehicle (e-SCV) and electric tractor space. 

Mumbai-based automotive major Mahindra has unveiled the teaser sketches of its upcoming electric origin SUVs – the BE 6e and XEV 9e ahead of the November 26 debut.

Based on the Heartcore design philosophy, the BE 6e and XV 9e are completely new pure electric vehicles designed by the company, which it believes will disrupt the passenger vehicle segment.

The company is betting big on the upcoming EVs as they encapsulate dynamic styling, premium materials, and progressive proportions.

Pratap Bose, Chief Design & Creative Officer, Mahindra & Mahindra, said, “Heartcore Design is about creating an emotional bond with our customers through design. Prepare to fall in love with our Electric Origin SUVs.”

Montra Electric, a brand owned by Tl Clean Mobility Pvt Ltd, has praised the Government of India for the continuation of subsidy support for the electrification of last-mile mobility under the PM Electric Drive Revolution in Innovative Vehicle Enhancement (PM E-DRIVE) Scheme.

Roy Kurian, Business Head, Montra Electric (Last Mile Division), said, “Montra Electric sincerely thanks the Ministry of Heavy Industry, Govt of India for ensuring continuity of the subsidy support to last-mile mobility. This crucial support will help the industry navigate challenges and further speed up the shift to electric last-mile solutions.”

The PM E-DRIVE Scheme was launched on 29 September 2024. The scheme was put into effect on 1 October 2024 and will continue until 31 March 2026. Furthermore, EMPS-2024, the number of vehicles and the spending under EMPS-2024 for e-2w and e-3w being implemented from 1 April 2024 to 30 September 2024 are being subsumed under the PM E-DRIVE Scheme; hence, the scheme's effective time will be two years.

Pure EV, one of India's leading electric two-wheeler manufacturers, has entered into a strategic partnership with Arva Electric Vehicles Manufacturing LLC, a subsidiary of Clarion Investment LLC, with an aim to expand its presence across the Middle East and African regions.

Under the terms of the agreement, Pure EV will provide Arva Electric with a first shipment of 50,000 of its flagship models, the eTryst X and ecoDryft, over the next couple of years. Pure EV's position in these developing markets is anticipated to be cemented when the supply rises to 60,000 units per year after this initial phase. Pure EV will be Arva Electric's key technology partner in addition to supplying motorcycles, offering knowledge and assistance all the way through the distribution process. Pure EV will uphold all intellectual property rights pertaining to the bikes in order to safeguard unique technology as they increase their market share.

Dr Nishanth Dongari, Founder and Managing Director, Pure EV, said, “Our commitment to innovation and user experience ensures that we provide market-ready offerings and meet the growing demand for electric mobility solutions. This partnership not only aims to enhance sales but also to foster sustainable mobility solutions in regions where electric motorcycles are rapidly gaining traction, marking a significant step towards expanding our footprint in Middle East and African markets. By leveraging our strengths and capabilities together with Arva Electric, we are poised to make a significant impact on the electric vehicle landscape globally.”

Aniyan Kutty, Managing Director, Arva Electric Vehicles Manufacturing LLC, said, “We are pleased to partner with Pure EV, as their expertise in R&D and cutting-edge technology helps in building efficient and reliable 2W products. Both the companies are committed to promoting eco-friendly mobility solutions with an aim to reduce carbon emissions and support environmental sustainability in these regions.”