- Detailing Mafia
- Car Care Products
- Bharat Mobility Global Expo 2025
Detailing Mafia Launches Premium Car Care Products
- by MT Bureau
- January 22, 2025
Detailing Mafia launched a new range of premium car care products at the Bharat Mobility Global Expo 2025. The move underscores the brand’s ambition to expand its offerings, setting new benchmarks in high-quality car detailing solutions. The launch includes Labocosmetica’s latest product line, designed for vehicle maintenance and protection with advanced washing, decontamination and polishing capabilities.
Additionally, the brand introduced PPF coatings in matte and gloss finishes for trim protection, the Yellow Wing traffic film for white cars and an innovative carbon fibre PPF with top coating, enhancing vehicle durability and protection.
Unveiling these products at the expo was a strategic effort to engage directly with car enthusiasts passionate about vehicle care and entrepreneurs seeking premium, international-standard detailing products. The Detailing Mafia also organised live demonstrations to maximise booth engagement and attract aspiring professionals in the car detailing industry.
Speaking on the occasion, Chief Executive Officer Kunal Sethi said, “It was a great experience participating in the event. It provided us with an opportunity to connect with the various stakeholders and help them understand the benefits of opting for premium car detailing products and services.”
ZF showcased the EasyTurn suspension strut axle concept for the first time in India. This advanced axle design expands the steering angle of a conventional front axle from approximately 40-45 degree to an impressive 80 degrees.
EasyTurn transforms larger vehicle models into highly agile entities, allowing them to navigate tight parking spaces and perform U-turns in exceptionally confined areas, equivalent to the width of soccer goal. This significant advancement improves the turning radius for a typical midsize passenger car up to 30 percent, simplifying numerous urban driving scenarios.
Aligned with the global shift towards sustainable mobility, EasyTurn is compatible with rear-wheel drive vehicles commonly seen in electric cars. Additionally, it fits seamlessly with MacPherson axle systems, which cater to around 80 percent of modern vehicle platforms, showcasing its suitability for widespread market adoption.
"EasyTurn represents a major leap forward in our commitment to innovative mobility solutions," says ZF Group India President Akash Passey. "By increasing the steering angle to an unprecedented level, we provide enhanced agility and efficiency that meet the demands of urban environments and contribute to a sustainable future for mobility,” he added.
The innovative EasyTurn axle system offers substantial benefits for both passenger and cargo vehicles, particularly in congested urban areas. It excels in narrow alleys, construction sites, parking spaces, traffic jams and loading zones, delivering nearly effortless turning and parking manoeuvres.
ZF continues to enhance vehicle technology, driving forward the next generation of mobility solutions that meet the demands of modern transportation. With EasyTurn, ZF sets a new standard in vehicle steering capability, expanding possibilities for vehicle design, driving experiences and redefining India’s mobility.
- Kinetic Engineering Ltd
- Capital Expansion
- Automotive Components
Kinetic Engineering To Issue Convertible Warrants Worth INR 1.77 Billion, Eyes INR 10 Billion Revenue Target
- by MT Bureau
- January 21, 2025
Kinetic Engineering Ltd (KEL), a key player in India's automotive components business, plans to issue convertible warrants worth INR 1.77 billion with an 18-month conversion term as part of a strategic move proposed by its promoters. With the consent of SEBI and shareholders, the promoters have pledged to spend INR 550 million by March 2025, which comprises 25 percent of the warrant subscription amount for further investments. A total of INR 171 million has also been subscribed for by outside investors in warrants; Transaction Square LLP and Sai Geeta Penumetsa are two significant contributors.
A phased commitment of INR 600 million by March 2025, INR 440 million by March 2026, and INR 730 million by March 2027 is outlined in the investment plan. With the help of this strategic plan, Kinetic Engineering Ltd. (KEL) hopes to surpass its present sales of INR 1.5 billion and reach its ambitious revenue objective of INR 10 billion by 2029. Additionally, it supports the promoters' goal of raising their ownership of the business from 59 percent to 70 percent by 2027.
The promoters' share has increased gradually since 2017, rising from 49 percent to 70 percent, representing a 21 percent total gain. By July 2027, the promoters will have received about INR 9.36 million in additional shares as part of this plan, increasing their overall holdings to 22.6 million shares and the company's total outstanding shares to 32.6 million. Along with family-owned trusts, the Arun Firodia Trust and the Jayashree Firodia Trust, the investment is led by Arun Firodia, the company's founder and chairman.
The promoters' faith in KEL's long-term plan is demonstrated by this capital injection and the sale of strategic warrants, which position the business to take advantage of new possibilities in the changing mobility market. The investment will be used to improve production capacities, boost working capital, and stimulate product development innovation, especially in high-growth sectors like electric vehicle (EV) components.
Ajinkya Firodia, Vice Chairman, Kinetic Group, said, “Kinetic Engineering Limited has over 50 years of experience in manufacturing. It has successfully transformed into an auto components business and enjoys strong relationships with the world’s largest OEMs. Leveraging these long-standing partnerships, we expect to finalise significant business deals shortly. Additionally, we are heavily focused on the EV segment, with plans for our subsidiary, Kinetic Watts & Volts, nearing finalisation. These initiatives will drive an 8x to 10x revenue growth, and we are pleased to make this investment to meet the required capital expenditure, working capital and growth initiatives. This infusion of capital from the promoters reinforces our growth blueprint, enabling us to take bold strides toward achieving our INR 10 billion revenue milestone. We are committed to using this investment to fuel innovation, improve operational efficiencies and meet the evolving demands of the automotive and EV industries. This capital infusion empowers us to accelerate our transformation journey, explore new business verticals and unlock greater value for our stakeholders. The time for Kinetic to reinvent, grow and scale up has arrived. Our priority is to build a future-ready organisation that anticipates market shifts and responds proactively.”
- Kinetic Engineering
- Convertible Warrant Issue
Kinetic Engineering Announces Convertible Warrant Issue Worth INR 1.7 billion
- by MT Bureau
- January 21, 2025
Kinetic Engineering Ltd. (KEL), a key player in India’s automotive components industry, unveiled a major strategic initiative involving a convertible warrant issue worth INR 1.7 billion. The warrants, with an 18-month conversion period, include an initial investment of INR 550 million by March 2025 from the promoters. This represents 25 percent of the warrant subscription amount for future investments, pending approval from SEBI and shareholders. Additional commitments include INR 171 million from external investors with notable contributors such as Transaction Square LLP and Sai Geeta Penumetsa.
The phased investment plan allocates INR 600 million by March 2025, followed by INR 440 million by March 2026 and INR 730 million by March 2027. This capital infusion supports KEL’s goal of achieving a revenue target of INR 10 billion by 2029, a dramatic increase from its current revenue of INR 1.5 billion. The strategy also aims to raise the promoters’ stake in the company from 59 percent to 70 percent by 2027.
Since 2017, KEL’s promoters have steadily increased their stake from 49 percent to 59 percent with the current initiative boosting holdings by an additional 11 percent. Approximately 93.5 lakh new shares will be issued to promoters, bringing their total to 2.26 crore shares and increasing the company’s outstanding shares to 3.26 crore by July 2027. The investment is led by founder and chairman Arun Firodia, supported by family trusts—the Arun Firodia Trust and Jayashree Firodia Trust.
The infusion of capital and warrant issuance highlights the promoters’ confidence in KEL’s long-term strategy, enabling the company to enhance working capital, improve manufacturing capabilities, and accelerate innovation in high-growth areas such as electric vehicle (EV) components.
Driving Growth Through EV and Innovation
KEL’s aggressive growth strategy focuses on an expanded export business, a diversified portfolio and cost-reduction initiatives. The company is sharpening its focus on EVs through its subsidiary, Kinetic Watts & Volts, incorporated in September 2022. The subsidiary is developing advanced drivetrain solutions, gear systems, and other innovative products set to be unveiled soon.
To deepen its footprint in the EV sector, KEL is bolstering its developmental capabilities and exploring collaborations with OEMs. Its long-term strategy emphasises sustainable growth, enhanced domestic and international market presence, and maintaining leadership in the automotive components sector.
The promoters’ commitment to increased investment and stake expansion underscores their confidence in KEL’s future, positioning the company to capitalise on opportunities in the evolving mobility landscape. With a focus on innovation, value creation, and strategic execution, KEL is poised for transformational growth in a competitive market.
Commenting on the development, Firodia said, “Kinetic Engineering Limited has over 50 years of experience in manufacturing. It has successfully transformed into an auto components business and enjoys strong relationships with the world’s largest OEMs. Leveraging these long-standing partnerships, we expect to finalise significant business deals shortly. Additionally, we are heavily focused on the EV segment, with plans for our subsidiary, Kinetic Watts & Volts, nearing finalisation. These initiatives will drive an 8x to 10x revenue growth, and we are pleased to make this investment to meet the required capital expenditure, working capital, and growth initiatives. This infusion of capital from the promoters reinforces our growth blueprint, enabling us to take bold strides toward achieving our INR 1,000 crore revenue milestone. We are committed to using this investment to fuel innovation, improve operational efficiencies, and meet the evolving demands of the automotive and EV industries.”
- EZ Charge mobile app
- Tata Power EZ Charge
- Bharat Mobility Global Expo 2025
- RFID
Tata Power EZ Charge Showcases Leadership in EV Charging at Bharat Mobility Global Expo 2025
- by MT Bureau
- January 21, 2025
Tata Power EZ Charge took the spotlight at the Bharat Mobility Global Expo 2025, presenting its extensive infrastructure network and diverse offerings tailored to various customer segments.
At the event, Tata Power EZ Charge reinforced its commitment to seamless EV adoption in India, focusing on technological innovation, green energy integration and strategic network expansion. Its expansive charging network aims to eliminate range anxiety, offering solutions across urban areas, residential societies, highways and commercial hubs, catering to passenger cars, buses, trucks, fleets and more.
A key highlight was the EZ Charge mobile app, empowering users with real-time updates to locate chargers, check availability, and manage charging sessions effortlessly. Complementing this, the company introduced RFID-enabled cards, allowing EV owners—regardless of brand—to charge at Tata Power outlets without relying on the app.
The exhibit also featured cutting-edge solar-powered chargers and advanced solutions incorporating renewable energy. Prototypes of these chargers, alongside fast-charging systems and AI-driven monitoring technologies, showcased Tata Power’s leadership in EV charging innovation.
Tata Power’s EV charging network now comprises over 5,500 public chargers across 550 cities and towns, complemented by over 120,000+ home chargers and 1,100 bus charging points. Strategically placed infrastructure along more than 550 national highways connects key routes such as Delhi–Chandigarh, Bengaluru–Chennai, Mumbai–Goa, and Guwahati–Shillong, enabling long-distance EV travel. This network has already facilitated over 165 million green kilometres, advancing India’s clean energy transition.
Sustainability is at the core of Tata Power’s operations. With over 1,000 green energy-powered chargers including solar-integrated solutions, the company is reducing dependence on conventional energy sources and reinforcing its commitment to eco-friendly transportation.
Collaboration with leading OEMs, including Tata Motors and Jaguar Land Rover, has enabled the deployment of 5,500 public and semi-public chargers, ensuring compatibility with a wide range of EV models. Tata Power’s state-of-the-art Network Operations Centre (NOC) in Mumbai oversees the network in real-time, ensuring reliable performance and rapid issue resolution.
Looking ahead, Tata Power aims to install high-speed chargers along key highways over the next five years, prioritising accessibility in metropolitan areas, rural regions, and high-traffic tourist destinations. This growth aligns with the Indian government’s vision for sustainable transportation and initiatives like EV30@30 and the National Electric Mobility Mission Plan.
Through its robust infrastructure, renewable energy integration, and focus on innovation, Tata Power EZ Charge is driving India’s e-mobility revolution, paving the way for a cleaner, greener, and more accessible future.
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