Enhancing In-Cabin Experience With Smarter Chips

TI's new edge AI-enabled radar sensor and automotive audio SoCs reimagine safer driving environments and premium audio experiences

Texas Instruments unveiled four integrated automotive chips in a virtual event, designed to reimagine in-cabin experience for both drivers and passengers. The high-tech chips were also showcased at the Consumer Electronics Show 2025 held in Las Vegas. The line-up included the AWRL6844 millimetre-wave radar sensor with AI-enhanced safety features, the AM275x-Q1 MCUs and the AM62D-Q1- a family of MCUs featuring the powerful C7X DSP core for premium audio- and the innovative TAS6754-Q1 audio amplifier with proprietary 1L modulation technology.

Alluding to the matter, a company official said, “The new-age automotive chips centre around advanced driver assistance systems (ADAS) and infotainment and cluster. As consumers, we expect a lot from our vehicles and this innovation is driven by two key factors. First, new government regulations and car assessment programmes mandate improvements in passenger safety, requiring more accurate and robust in-cabin sensing systems to monitor a variety of situations. Second, there is a growing demand for premium audio experiences as in-car systems now often surpass home audio systems in quality, delivering unparalleled experiences across a wide range of vehicles.”

“Our silicon solutions are designed to empower designers to enhance the overall in-vehicle experience without compromise. To that end, we are excited to debut three new automotive products,” he added.

Radar sensor

The AWRL6844 is designed to help customers deliver a safe and feature-rich user experience. It aims to enhance the user experience visually and improve safety. The company highlighted that OEMS face challenges in meeting stringent requirements while minimising cost and design complexity. Moreover, requirements for transference detection would award points only for direct sensing systems capable of detecting the presence of a human inside a vehicle by tracking signs of life such as artery aspiration rates and movements. Future in-cabin sensing systems would need to accurately differentiate between children and adults to enhance user experience and safety.

The AWRL6844 is the industry’s first single-chip solution that supports these three key applications, which has been achieved through the integration of AI into the silicon, claimed the company.

The sensor integration was said to provide optimal spatial resolution, delivering dense point cloud data for applications in a cost-effective manner while leveraging edge AI processing. This high-resolution data feeds into AI-driven algorithms on a customisable, on-chip auto accelerator and DSP, enabling local data processing. This approach, allows automotive systems to achieve advanced sensing with a single chip solution, reducing system cost and complexity.

The AWRL6844 will help OEMs could deliver seamless detection, validation and classification, simplifying sensing topologies and modalities used today or in the future.

For instance, the system can detect localised occupants with up to 98 percent accuracy to minimise detection errors. This eliminates uncertainty related to seatbelt detection when a non-human object is on the seat. When the car is parked, the sensor uses neural networks to classify adults and children with high accuracy, trained to detect micro-movements and distinguish between them. The device also enhances detection in blind spots, preventing children from being left unattended in vehicles.

Audio processor

On the other hand, the AM275x-Q1 MCU and AM62D-Q1 processors enable leveraging advanced audio features that enhance in-cabin experience. Another company official noted, “Audio is increasingly used in cars to enhance safety with features like door chimes and seatbelt reminders as well as to improve passenger comfort across vehicle fleets. These features are no longer limited to luxury vehicles. Our solutions bring premium audio capabilities across the entire OEM vehicle line-up, leveraging a unified software investment.” 

“At the core of this innovation our C7x DSP core. It supports a higher number of speakers and multiple audio zones, delivering high-quality sound throughout the vehicle. The C7x DSP achieves 4-8 times the processing performance of competing devices, enabling the management of multiple audio features within a single core, thus reducing the need for external components,” the official added.

The C7x DSP’s performance is made possible by its 256-bit vector architecture and single-cycle memory access, alongside pipeline optimisations that drive industry-leading audio benchmarks. Additionally, the integrated neural processing unit allows customers to develop and execute AI algorithms on the same platform. This high processing capability reduces component requirements for automotive audio systems while enabling advanced features like real-time tuning, spatial audio and latency-reduced ANC. 

“This is especially critical for EVs, which often lack passive sound-dampening materials, relying instead on active solutions to maintain cabin quietness. TI’s solutions also support Acoustic Vehicle Alerting Systems (AVAS) for external pedestrian alerts, making them integral to modern EV designs,” added the official.

The AM275x-Q1 MCU is a DDR-less single-chip solution tailored for high-performance audio applications, supporting up to 32 channels. Its integrated 4.5 MB SRAM and up to 6 MB L3 memory eliminate the need for external memory, reducing system complexity. In contrast, the AM62D-Q1 processor is DDR-based and suited for applications requiring large memory sizes such as high-resolution playback or simultaneous AI and audio processing. With a high-speed DDR4 controller, it ensures real-time compute capabilities and smooth performance. 

The company claimed that both chips will enable engineers to design premium audio systems with minimal investment in hardware and software. 

The TAS6754-Q1 Class D amplifier’s modulation technology reduces the number of required inductors by half. This advancement enables more compact, lightweight and cost-efficient designs without compromising audio quality. Additionally, the amplifier incorporates real-time load diagnostics, streamlining design processes and enhancing efficiency to meet OEM demands effectively.

Commenting on the new products, Senior Vice President of TI’s Embedded Processing Amichai Ron said, “Today’s drivers expect any car – entry-level to luxury, combustion to electric – to have enhanced in-cabin experiences. TI continues to provide innovative technologies to enable the future of the automotive driving experience. Our edge AI-enabled radar sensors allow automakers to make vehicles safer and more responsive to the driver, while our audio systems-on-chip elevate the drive through more immersive audio. Together they create a whole new level of in-cabin experiences.”

The chips are available at the company’s website.

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    Bosch Reports Dip in 2024 Revenue, Focuses on Growth Through Strategy 2030

    Bosch

    Bosch Group reported EUR 90.3 billion in revenue for 2024, down 1.4 percent YoY, with operating EBIT falling to EUR 3.1 billion. Despite the decline, the company remains committed to its Strategy 2030, targeting 6–8 percent annual growth and a 7 percent EBIT margin by 2026.

    Chairman Stefan Hartung confirmed ongoing cost optimisation, structural adjustments, and job cuts in Europe to improve competitiveness. Bosch posted a 4 percent YoY sales increase in Q1 2025.

    The company has also announced EUR 250 million investment in startups via Bosch Ventures and plans to double its Scope 3 emissions reduction target to 30 percent by 2030.

    Bosch expects modest global growth in 2025 (2.25–2.75 percent) and aims for 1–3 percent organic sales growth. Acquisitions of Johnson Controls and Hitachi’s HVAC businesses may further boost sales by up to 2 percent.

    Mobility: Sales fell 0.7 percent to EUR 55.8 billion. Bosch is expanding in hydrogen and EV technologies.

    Consumer Goods: Sales rose 1.6 percent to EUR 20.3 billion. Bosch is increasing product launches and regional manufacturing.

    Industrial Technology: Sales declined 13 percent to EUR 6.4 billion amid weak global demand.

    Energy & Building: Sales dropped 2.7 percent to EUR 7.5 billion, with growth expected from new HVAC acquisitions.

    Regional sales fell in Europe but grew in the Americas (+4.8 percent) and Asia Pacific (+0.7 percent). R&D spend reached EUR 7.8 billion, with free cash flow at EUR 0.9 billion.

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      Bharat Forge Navigates Global Headwinds, Defence Orders Provide Strong Tailwind in FY2025

      Bharat Forge

      Bharat Forge, one of India’s leading automotive component suppliers, has demonstrated resilience in its standalone financial performance for the fourth quarter and full fiscal year 2025, navigating global headwinds while capitalising on robust growth in its defence sector business.  The company showcased a steady performance despite challenges in certain international markets.

      For Q4 FY2025, Bharat Forge recorded standalone revenues of INR 21 billion, with an EBITDA of INR 6 billion, translating to a healthy EBITDA margin of 29.1 percent. The company also reported a Profit Before Tax (PBT) of INR 4.9 billion.

      For FY2025, Bharat Forge reported standalone revenues of INR 88 billion, a marginal dip of 1.4 percent compared to the INR 89 billion recorded in FY2024. Despite this slight decrease in revenue, the company managed to improve its profitability, with EBITDA at INR 25 billion (EBITDA margin of 28.5 percent) and PBT at INR 19 billion, both showing a marginal improvement compared to the previous fiscal year. The company also highlighted a strong balance sheet with cash on books of INR 26 billion.

      The company stated that FY25 Revenues remained flat despite weakness in European CVs, mixed performance in export PV business. Oil & Gas recouped from the lows of FY24 while Defence displayed steady growth.

      At a consolidated level, Bharat Forge reported revenues of INR 15.1 billion in FY2025, remaining relatively flat compared to the INR 15.6 billion in FY24. However, the company saw a significant improvement in consolidated EBITDA margins, rising from 16.4 percent to 18.2 percent.

      A significant highlight of the year was the strong order inflow, particularly in the defence sector. During Q4 FY25, the company secured new orders worth INR 43 billion, including a substantial INR 34 billion towards the ATAGS order. As of March 2025, the defence order book stood at a robust INR 94 billion. For the entire fiscal year, the Bharat Forge group secured new orders worth INR 69 billion, with the defence sector accounting for an impressive 70 percent of these new wins.

      The company also highlighted the strong performance of its ferrous castings business, which witnessed significant growth with revenues increasing by 23 percent, EBITDA by 35 percent, and a doubling of profits compared to FY2024. Key return ratios for this segment exceeded 20 percent.

      Looking ahead to FY2026, Bharat Forge outlined its strategic focus on improving consolidated profitability through several internal actions. These include reducing losses in the e-mobility vertical, evaluating options for the steel business in Europe, improving operational performance in the aluminium business, leveraging North American manufacturing footprint and focusing on new business wins across traditional forgings, defence, aerospace and castings. The company also anticipates the integration of the AAM India business in FY2026, which is expected to further enhance its product portfolio and presence in the Indian market.

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        Continental Attains 200 Million Radar Sensor Production Milestone

        Continental Radar

        German technology company Continental has achieved a new 200 million radar sensors production milestone, highlighting its leading position in automotive safety technology with over 20 percent market share. This achievement the company states reflects the increasing adoption of advanced driver assistance systems (ADAS) towards autonomous driving.

        The company reached 100 million units between 1999 and 2021, doubling this figure in just four years. This rapid growth signifies technological advancements and strong demand for vehicle safety features. Continental has also secured major new orders for radar sensors worth around EUR 1.5 billion, with production starting in 2026 and 2027.

        Ismail Dagli, head of Autonomous Mobility at Continental, said, “The mark of 200 million sensors produced – and the major series orders – emphasise that Continental stands for high-tech engineering, pioneering spirit and customised technology solutions for every application in the automotive market. Radar sensors are a key component for the mobility of today and tomorrow. Without a differentiated portfolio of various radar systems, such as those from Continental, autonomous driving would not be possible.”

        The rise in radar sensor sales is due to their essential role in modern driver assistance systems, enhancing safety and comfort. Modern vehicles can utilise nine or more radar sensors for functions like adaptive cruise control, emergency braking and blind spot detection, often combined with other sensors. Radar systems are also vital for highly automated and autonomous vehicles, providing crucial 360-degree environmental awareness.

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          Uno Minda Commits INR 2 Billion To Setup 2W Allow Wheel Manufacturing Facility In Bawal

          Uno Minda

          Tier 1 supplier Uno Minda has announced that its Board of Directors has approved setting up a manufacturing facility for two-wheeler alloy wheels in Bawal, Haryana, for an investment of INR 2 billion.

          The facility, expected to commence operations in Q2 of FY2027, will produce around 1.5 million alloy wheels annually and is aimed at catering to recently secured orders and rising market demand.

          Furthermore, Uno Minda has also commenced commercial production of the expansion project of an additional 2 million alloy wheels at Supa, Maharashtra. This expansion was originally announced in May 2024.

          It was in FY2021, Uno Minda entered the two-wheeler alloy wheel market, with a greenfield facility in Supa, Maharashtra, with an initial capacity of 4 million wheels. At present, the company has already scaled the production to 8 million units.

          Once the Bawal facility is completed, Uno Minda’s total installed capacity for two-wheeler alloy wheels reach 9.5 million wheels per annum.

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