Huge changes are finding their way into the commercial vehicles market. It is not just the CVs that are changing but even the drivers driving them, who are being inclined to learn recent technologies associated with CVs. We see this transformation happening at a rapid pace. Paritosh Gupta, Sr Analyst, Medium and Heavy Commercial Vehicle Forecasting, S&P Global Mobility (formerly IHS Markit Automotive), throws light on the electric impact on CVs, making commercial vehicle drivers more tech-savvy and how collaboration can help the industry turn around.

The commercial vehicles (CVs) market has incredible potential still unexplored. In fact, industry experts cite that the demand for CVs will go up and is heading for immense growth. And why not, especially when the industry has great opportunities for modernisation, and connectivity and data being a substantial focus. And, of course, we cannot forget the biggest trend, not just in CVs but the overall automotive industry, that is electric vehicles (EVs). 

Focusing on medium and heavy commercial vehicles (that are about six tonnes in weight), which usually includes all the trucks and buses, Paritosh Gupta, Sr Analyst, Medium and Heavy Commercial Vehicle Forecasting, S&P Global Mobility, too, explains that in terms of MHCVs, the biggest trend right now is the great amount of electrification going on in the bus sector, which is primarily led by the demand from the government side. “There are a lot of tenders by CESL and EESL, who have announced that they are planning to onboard around 50,000 electric buses in the next five to six years, something we are looking forward to,” he informs and goes on, “Besides, there is a lot of demand for tipper trucks due to the increased construction activities going on across the country – especially the highway and infrastructure projects that the government has undertaken.”

Gupta further mentions that there is a lot of pent-up demand in the market, which the industry really sees driving the market forward – that is expecting anywhere between 18-22 percent of growth.

E-pickup trucks
Speaking of electrification, it is well known that most major truck manufacturers have planned electric pickup trucks. We even find industrial giants like Tesla and Toyota venturing into e-pickup trucks. In such a case, the most popular pickup truck – when it comes to electric pickup trucks – is the Rivian, Gupta tells us. “India, however, does not have electric pickup trucks as of now, and many of them are in the US. Moreover, these pickup trucks are not pickup trucks in the commercial vehicle sense. Plus, these trucks happen to be expensive in comparison to conventional pickup trucks, especially the ones used in the commercial space,” he says.

Gupta further opines that there might be a few launches of electric pickup trucks here and there, but it will take a while for them to become common.

Last-mile deliveries
We also see that last-mile deliveries have been transitioning to EVs from internal combustion engine (ICE) vehicles lately in India. Sharing more on this, Gupta tells us, “In terms of last-mile deliveries transitioning to EVs, it is still a small percentage of vehicles. Even metro cities like Mumbai or Delhi will not have a sudden surge of vehicles transitioning to EVs, because EVs have many restrictions even today. Yes, it is happening but at a gradual pace, and it will not happen overnight.”

However, this transition is bound to happen in any case, especially with the targets the government is making; for example, the CAFE norms, he adds. “So, every major manufacturer will have to have some sort of EV in their portfolio to adhere to those norms. And if they need to continue to sell vehicles that are diesel- or gasoline-powered, in higher numbers, then they need to have something to offset those emissions,” says Gupta.

“Small commercial vehicles – which operate in last-mile connectivity – are the low-hanging fruits here, because they do not need that big a range; these vehicles ply 10 to 12 to 14 hours a day and have an extremely limited range requirement. They do not travel 600 or 700 kilometers a day and can go into their hubs at night and get charged,” Gupta further shares.

Delhi government's move to curb pollution
The whole EV scenario, whether private vehicles or CVs, comes with the objective to head towards a better environment and to control pollution. The Delhi government, too, has restricted the entry of heavy and medium commercial vehicles from October 2022 to February 2023 to limit pollution – a move that has been opposed by truckers and traders.

“This move has come about in the past as well, on immediate notice. Only this time, it has come earlier,” Gupta points out and goes on, “While the truckers and related associations are opposing this move, they also need to consider the fact that CNG-powered vehicles have not been stopped and are allowed to enter the city. Furthermore, the transport hubs, which are already present at the Delhi border areas, will come in handy. And lastly, last-mile connectivity in Delhi is already CNG-powered; therefore, that should not be a
problem."

“Hence, the only factor that we need to look after is the movement of heavy trucks within the city, which is not much and already takes place through CNG-powered trucks,” Gupta puts across and adds, “So while it won’t affect the overall movement of the cargo, it certainly will raise logistics-related costs.”

The logistics
That being so, the growing logistics demand of businesses in India needs to be addressed efficiently, particularly with last-mile logistics growing tremendously. But how?

“In terms of long-term hauling, artificial intelligence (AI) and machine learning (ML) definitely have a role to play here,” Gupta asserts and continues, “Secondly, the improvement of roads, infrastructure and driver assistance systems will play a significant role as well. In fact, digitalisation and connected tech will play a particularly good role in improving this sector’s efficiency and the TCO for the fleet owners. If we look at the upcoming transport operators, we will see that they are now using AI and ML to route maps for a particular truck. Therefore, one thing that is for sure is that technology is going to play a significant role here.”

Making drivers more tech-savvy
Turning his attention further to another element – the drivers – Gupta elucidates, “The drivers in India lack the understanding of the modern systems that are present in the vehicle. In fact, when I was recently at a conference, I was discussing the uptake of connected tech in terms of trucks and buses. So, a gentleman over there shared that we can put whatever we want in a truck (and it’s not like the fleet owners are not willing to pay for it; they will pay for it because they know the benefit of these technologies). However, the problem is that the driver is not going to use the technology to benefit the fleet owner.”

“Therefore, we need to educate the drivers towards these technologies and how they can be beneficial, not just to the fleet owners but to the drivers themselves,” Gupta explains.

Autonomous trucks – what is it going to take?
While educating the drivers about innovative technologies is important, we dream of driverless vehicles, aka autonomous vehicles, too. Sharing his views on this, Gupta cites, “I do not see autonomous trucks in India at least in this decade or till early next decade. There are a few reasons behind this. Firstly, autonomous trucks need the infrastructure and roads to be adherent to standards so that the right calculations are being referenced, and they can ply on the road.”

“Secondly, it’s the legal landscape,” he goes on, “Even today in the US, where several autonomous trucks are being evaluated, the legal framework has still not been set up. So, in case of an accident, who should be held responsible? A human driving the car? The autonomous truck? Or the software providers? Hence, there is a lot of ambiguity around the legal landscape, which is the biggest problem we have right now when it comes to autonomous trucks making a place in the market."

“But what’s certain is that autonomous trucks will change the face of logistics, but only once they become a mass market reality,” Gupta further adds, “So while we have technologies that are being worked upon in order to make this a reality (with a legal framework in place), what needs to be seen is if having the autonomous truck on the roads is going to be viable and a mass market solution. Because in CVs, it’s not the customer preference that drives the buying decision – it’s the total cost of ownership and the profitability of that particular vehicle that drives that decision at the end of the day.”

Collaboration in the CV space
Another factor that can drive the future of CVs and autonomous logistics is collaboration. And collaboration is already happening in the space of CVs.

“In fact, conventional OEMs are either acquiring or investing in new-age start-ups to improve their efficiencies and expertise in the modern technologies in the market,” Gupta shares and goes on, “Therefore, collaborations are definitely the key to solving the problems of the future.”

“In addition, we also see that collaborations are going to happen between OEMs and software providers, OEMs and the government and trade bodies and so on," he further tells us and says, “Thus, all these collaborations are needed to produce actual and viable solutions that are sustainable over the long term. The most prominent collaboration, according to me, will be OEMs investing in start-ups on the line of EVs. Under this, we could also count infotainment, driver systems etc.”

The role of OEMs in CVs
In truth, OEMs, too, can play a significant part in transforming the CV sector. Gupta highlights that the biggest way in which OEMs can contribute to the CV sector right now is by improving the connectivity of their vehicles and including a lot of connected tech. “This way, fleet owners have access to their vehicles all the time,” he states and adds, “Plus, there is also the data analytics part – we see a lot of data coming from the trucks and logistics space, which we can analyse. This will help to work on improving the efficiency and finding the bottlenecks where the truck and logistics space is facing problems.”

A turning point
The Indian CV sector, in spite of all the hurdles it has faced – from the Covid waves to the chip shortage – has performed very well. Identifying problems and removing them needs a lot of data, for which we need connected tech for our CVs. EVs are the biggest automotive trend right now, and we are glad to see CVs inclined towards that trend.

Therefore, bringing in not just the latest technologies but everything we can think of that can help India’s CV sector flourish, truly will. That means collaboration, digitalisation, the OEMs doing their bit and even the legal aspects of it. With agility and the right innovation, the Indian CV industry is certainly heading towards a turning point.

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Automotive Manufacturers (AMPL Group), a leading automobile retail conglomerate, has inaugurated its new Mahindra CV (commercial vehicle) dealership in Madurai, Tamil Nadu.

The strategically located facility at Pandi Kovil Ring Road, aims to enhance accessibility and service for customers in the Madurai North region. It aims to serve the growing demand from the captive and market load operator segments across the region.

The facility is spread across 3,500 sqft and it has a display area to showcase five Mahindra Light Commercial Vehicles (LCVs).

With over 138 Mahindra touchpoints, AMPL Group is Mahindra’s largest sales and aftersales partner in the country with presence across six states - Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Maharashtra and Kerala. In FY2025, it retailed over 37,000 Mahindra vehicles.

Rajiv Sanghvi, Executive Director, Automotive Manufacturers, said, “We are proud to further strengthen our longstanding partnership with Mahindra through the inauguration of this Commercial Vehicle showroom in Madurai – our 138th Mahindra touchpoint. Our journey with Mahindra spans nearly seven decades, marked by shared values and a commitment to excellence. With a robust network across six Indian states, we have consistently worked together to deliver outstanding value to our customers. With Mahindra’s technologically advanced products, customer-centric approach coupled with our deep understanding of the customer needs we together endeavour to provide Best-In-Class ownership experience for our customers.”

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Mahindra Construction Equipment Division (MCE), part of the Mahindra Group, has introduced its upgraded range of CEV-V compliant machines, aimed at improving performance, comfort and fuel efficiency while meeting the latest emission standards.

The new lineup includes the Mahindra EarthMaster SX Backhoe Loader and the Mahindra RoadMaster G100 motor grader. Both models are equipped with higher-powered engines that meet CEV-V norms. The EarthMaster SX features a 74 HP engine, a more spacious and ergonomic cabin and iMAXX telematics for improved efficiency. The RoadMaster G100 is fitted with a 102 HP engine and 440 Nm torque, making it suitable for heavy-duty road construction on state and national highways.

Dr Venkat Srinivas, Business Head – Truck and Bus & Construction Equipment, Mahindra & Mahindra, said, “Our consistent efforts to introduce cutting-edge products and technologies, coupled with emphasis on local manufacturing, exemplify Mahindra’s strong commitment to the Make in India initiative. The introduction of the new CEV-V range of construction equipment reaffirms Mahindra's efforts to achieve the sustainability goals set by the Government of India.”

Mahindra is offering industry-first guarantees with the EarthMaster Backhoe Loader, including:

• 48-hour uptime guarantee or INR 1,000 per day compensation
• Highest productivity per litre in standard mode
• Guaranteed highest fuel efficiency in standard mode

The company will also continue to offer CEV-V compliant versions of its existing models, including the EarthMaster SXe (55 HP), and RoadMaster G90 and G80 graders (74 HP).

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Gro Digital Platforms, a joint venture between Ashok Leyland and Hinduja Leyland Finance has inked a Memorandum of Understanding (MoU) with IDFC FIRST Bank to launch FASTag services for fleet owners and transporters across India.

As part of the understanding, Gro Digital Platforms will promote FASTag (IDFC FIRST Bank) through Ashok Leyland dealers. On the other hand, Gro Digital Platforms, which connects freight originators with a network of fleet operators, will now offer its partners a comprehensive digital toll payment solution that ensures improved efficiency, transparency and convenience.

The partnership aims to provide a smarter, fully connected logistics ecosystem. In addition, IDFC FIRST Bank will leverage Gro’s flagship Sadak Ka Saathi program to offer comprehensive Roadside Assistance to its eligible commercial vehicle FASTag customers. The SKS network will also be used as nodal points for FASTag distribution.

Mudasar Mohamed, CEO, Gro Digital Platforms, said, “This partnership aligns with our vision to create a technology-driven integrated road freight platform that enhances efficiency and provides value-added services to our fleet partners. With FASTag integration, we are taking a major step forward in our commitment to seamless mobility solutions. In addition, we are very pleased to offer our industry leading Road Side Assistance solution, Sadak ka Saathi, to IDFC FIRST Bank’s commercial vehicle FASTag customers. We remain committed to driving further innovation in India’s transportation landscape.”

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It was on 30 July 2025, Tata Motors announced it had reached an agreement with European automaker Iveco Group to acquire its commercial vehicle, powertrain and finance business for EUR 3.8 billion. The transaction to be financed through a mix of equity and debt will complement Tata Motors’ frugal engineering and robust product portfolio with Iveco Group’s global product portfolio, technology and ecosystem.

Tata Motors expects to raise around EUR 1 billion through equity, along with monetising its stake in Tata Capital to help repay the EUR 3.8 billion bridge loan to acquire Iveco Group.

The new company will be able to drive better operating leverage by spreading its capital investments over larger volumes, generating important efficiencies and reducing the cash flow volatility inherent in the commercial vehicles sector. It will also enable the capabilities of Iveco Group’s successful powertrain business, FPT, to be further enhanced.

Explaining the rationale behind the move, P B Balaji, Group CFO, Tata Motors, stated that the commercial vehicle business is different from the passenger vehicle business.

“CV segment sees steady business; the disruption levels are slow and gradual. They are not very intense, and it takes a lot of time to build the brand presence, establish a financing arm, market products; therefore only way to grow substantially through inorganic means becomes part of the milestone,” he said.

Tata Motors has been working on splitting its passenger vehicle business and commercial vehicle business, with the CV business expected to be listed as an individual entity in October 2025.

Together with this move, the new combined entity, Balaji stated, will create the “world’s fourth largest CV maker and in touching distance of the number 2 and 3 in the above 6-tonne category.”

He revealed that the discussions with Iveco had been ongoing for the last six months, since the latter decided to spin it off its defence business.

“Tata Motors had never been financially strong enough to take such a move, with Iveco deciding to spin-off its defence business, one has to move very fast to diversify the portfolio and grow CV business,” he said.

The acquisition involves Iveco’s four business operations – Trucks, Buses, FPT Industrial (engine) and Iveco Capital (financing).

Together, the partners will not only complement product portfolios and capabilities but eventually benefit from substantially no overlap in their industrial and geographic footprints, creating a stronger, more diversified entity with a significant global presence and sales of over 540,000 units per year. Together, Iveco and the commercial vehicle business of Tata Motors will have combined revenues of EUR 22 billion split across Europe (50 percent), India (35 percent) and the Americas (15 percent) with attractive positions in emerging markets in Asia and Africa.

Unlimited Pathways 2.0

In what is described as the next frontier of growth for the combined entity, Balaji revealed that they will co-develop a joint roadmap christened ‘Unlimited Pathways 2.0’, which aims to define new technology-led synergy initiatives once the transaction closes in April 2026.

This is said to ‘lift the ambition for both companies to a very different level’, along with clearly defining cross-border synergies.

As per Balaji, the return on capital employed (ROCE) for the combined entity will stabilise at 20 percent, with room to grow earnings significantly. At present, for Tata Motors, the ROCE is around 40 percent, while for Iveco it is 14 percent.

“Together we believe we can actually generate substantial value, we can triple our revenue and quadruple some of our profitability numbers amongst the two of us to ensure that it still generates a 20 percent kind of a ROCE,” said Balaji.

Tata Motors, on its path, will benefit from access to Iveco’s advanced investments in the areas of technology, alternative energy, which the Indian CV market has not yet seen in a big way.

“The brand is complementary, therefore customer groups/cohorts which we were not addressed with Tata Motors brand, can now essentially be addressed with Iveco, that is the premium end of the market. Secondly, the frugal engineering capabilities we have in India, will certainly be of help for Iveco to optimise and bring design to value thinking. Thirdly, Iveco has been invested ahead of time, as in what India has been doing on various technologies, be it powertrain, software-defined vehicles (SDVs) and ADAS, among others. These are some of the technologies that we can adopt for the Indian market ahead of time, and at the same time bring in frugal engineering that will help Iveco in turn,” explained Girish Wagh, Executive Director, Tata Motors.

He further stated that the idea is to work together and complement each other wherever possible. “As we go ahead, we will put mechanisms and thoughts in place, and how we can synergies and govern the entities as ‘one Tata Motors commercial vehicle’.”

Adding to that, Balaji stated, “We also want to be sure that there will be specific areas for sure, where we would like to keep it as different as each other, as part of our learning from the Jaguar Land Rover experience. Iveco brand, the channel, we would want it to be absolutely independent, where there are two different markets it serves. But there are areas where they may overlap. And as we understand each other, the overlap will increase, but it is first important to understand each other, get the cultural sensitivities taped up between the two companies, and build the trust. At the end of the day, it is the excitement of winning together that is the first focus, and we will do it in a measured manner together with Iveco team. Engaging with them for the last six months, the mutual chemistry is excellent in ensuring that we co-create the agenda together. So that we can start lifting the ambition for both companies to a very different level.”

Sharing his expectations from unlocking the combined synergies, Balaji stated “A lot of people are seeing this as 2 + 2 together, if that is just going to be 4, we have a problem. I would want to see how this can translate to a 6 or a 8 or 20 if we can pull it off,” emphasising his significant expectations from the behemoth.

Existing partnerships to continue

Tata Motors and Iveco have established their brand over the years, the network, the supply chain and partnerships. Despite the announcement, there are still a lot many areas where decisions have yet to be made.

In India, Iveco, through FPT Industrial, is supplying LNG engines to Pune-based Blue Energy Motors, in which the company also has acquired a minority stake. Responding to a query on whether Tata Motors is looking to use Iveco’s LNG powertrains for its products, Balaji said that there were a lot of areas where they are still trying to figure out the future course of action.

Adding to that Wagh said, “There are possibilities for powertrain synergies with Iveco, but we have a very strong and long-lasting partnership with Cummins in India for powertrains for more than 33 years. We use their engines, especially in medium and heavy commercial vehicles and will continue to do so. In addition, we also formed a step-down JV to accelerate our efforts towards zero zero-emission solution – hydrogen ICE, hydrogen fuel cell or battery electric. We will continue to work on that. There are also products in our portfolio, where FPT Industrial has powertrains in both ICE diesel and gaseous fuels. We will certainly explore the synergies, which will improve the competitiveness of our products in these markets.  

Tata Motors also confirmed that as part of the deal, it will get access and nurture all the IPs, capabilities, and design from Iveco, including cabin partnership and fuel-cell with Hyundai.

Going forward, the partnership is expected to see Tata Motors introducing Iveco products in India and other markets where it has a strong geographical presence, while it will utilise Iveco’s ecosystem to introduce Tata Motors’ range of CVs.

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