New Holland a leading tractor and farm equipment manufacturer, part of the CNH Group, has signed up former Indian team cricketer Yuvraj Singh as its new brand ambassador.

The company shared that the strategic movie is part of its brand campaign ‘Asli Hero ki Asli Taaqat’ (which translates to real heroes’ real strength), which aims to recognise and empower Indian farmers.

New Holland aims to highlight the story of determination, resilience and hard work that farmers and the sports icon stand for.

Tarun Khanna, Director Marketing, New Holland India, said, "At New Holland, we believe that farmers are the true heroes of our nation, tirelessly working to feed the country and drive its progress. Just as Yuvraj Singh has inspired millions with his resilience, hard work, and ability to overcome challenges, our farmers showcase the same determination every day in the fields. His never-give-up spirit make him the perfect ambassador for our brand. Through this partnership, we hope to inspire farmers to adopt the world class technology provided by New Holland machinery that enhances productivity, efficiency, and ease of operations.”

Yuvraj Singh, said, "Coming from a state that is considered the breadbasket of India, I have seen firsthand the hard work and resilience of our farmers. Partnering with New Holland, a brand synonymous with high productivity and reliable performance, feels like a natural fit. Together, we celebrate the real heroes of our nation—the farmers—and help them build a stronger, more prosperous future.”

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Mahindra & Mahindra, a manufacturer of tractors and farm machinery, has announced the launch of a new rotavator series. The range is positioned in the heavy-duty category under the Mahavator and Mahavator HD brands, covering widths from 4 to 9 feet.

The series features a wider mast design intended to improve stability and handling during tillage. According to the company, the structural changes were developed based on market analysis and feedback from farmers to address durability on uneven farm surfaces.

The new series replaces several existing models while sitting alongside Mahindra’s current portfolio. A key technical feature in the lineup is the ‘Tez-e’ Intelligent Rotavator, which utilises integrated Bluetooth technology. This system transmits real-time operational data from the farm to a mobile application to support precision farming.

The products are being manufactured at Mahindra’s dedicated units in Nabha, Punjab and Zaheerabad, Telangana.

The company has also introduced limited tricolour-inspired versions in Metallic Orange, Everest White and Metallic Green.

Dr. Anusha Kothandaraman, Vice President & Head – International Operations & Business Head – Farm Machinery, Mahindra Farm Equipment Business, said, “Farm mechanisation is crucial to farm productivity and rotavators play a crucial role in efficiently preparing farmlands. At Mahindra our newly designed rotavators are developed to further deliver superior performance, while also elevating a farmer’s sense of ownership of the farm equipment that support their livelihood beyond tractors. Offered initially in the 4 to 9 feet category, the new look rotavators will reach farmers through a phased rollout across Mahindra's extensive dealer network.”

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Tata Motors has signed a Memorandum of Understanding (MoU) with the V.O. Chidambaranar Port Authority (VOCPA) to deploy 40 heavy-duty trucks powered by Green Hydrogen Internal Combustion Engines (H2 ICE). The agreement was signed in the presence of Sarbananda Sonowal, Union Minister of Ports, Shipping and Waterways.

The project involves a trial phase with a single hydrogen-powered prime mover, followed by the deployment of the remaining fleet over the next two years. Funding for the initiative is provided by the Ministry of Ports, Shipping and Waterways as part of a national strategy to decarbonise maritime logistics.

To support the fleet, VOCPA is developing a 2 MW electrolyser and a hydrogen refuelling station within the port. The trucks selected for this deployment are Tata Prima 55-tonne prime movers. These vehicles utilise H2 ICE technology, which adapts internal combustion principles to run on hydrogen instead of diesel, aiming for zero-tailpipe CO2 emissions.

The Prima trucks include driver-assist safety features and cabins designed to reduce fatigue during cargo handling operations. Tata Motors previously initiated hydrogen truck trials on freight corridors in 2025 and currently operates 15 hydrogen fuel cell buses in India.

Susanta Kumar Purohit, Chairperson, VOCPA, said, “Our partnership with Tata Motors marks a transformative step in VOC Port’s push to achieve net-zero emissions. The deployment of green hydrogen-powered trucks will significantly decarbonise our cargo handling operations while setting a benchmark for sustainable port-led logistics in India. To support the phased induction of these Green Hydrogen trucks, the port is also progressing plans to establish a 2 MW electrolyser and a dedicated hydrogen refueling station. This project along with various other initiatives related to green fuels reinforces our commitment towards building a robust green hydrogen ecosystem and positioning VOC Port as a leader in sustainable maritime infrastructure.”

Rajesh Kaul, Vice-President and Business Head – Trucks, Tata Motors, said, “Our collaboration with V.O. Chidambaranar Port Authority marks an important milestone in bringing hydrogen-powered heavy-duty trucking into real-world port operations. Over the past several months, we have worked closely with the port authorities to assess pathways for hydrogen trucks in cargo handling applications. This pilot will help demonstrate the potential of assessing the TCO parity and with Green Hydrogen in supporting the transition of India’s ports towards cleaner and more sustainable logistics solutions.”

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SANY is set to make a significant impact at the CONEXPO-CON/AGG 2026 trade show, taking place at the Las Vegas Convention Center. The company will present its most comprehensive portfolio to date for the North American market, featuring an expansive display of machinery, digital technology and service capabilities. Operating under the theme ‘Together, We Move the Future Forward’, SANY will highlight the convergence of robust performance, intelligent innovation and lasting customer relationships as key drivers for the industry's evolution.

Visitors to Booth F44054 will encounter an impressive lineup of 32 machines and 17 attachments, with the spotlight on 10 newly introduced models engineered specifically for North American requirements. Among these, the SY10U Mini Excavator stands out for its zero tail swing design, providing exceptional manoeuvrability in confined spaces. Its operation is enhanced by a full hydraulic load sensing system, a suspension seat and wide armrests, ensuring a premium operator experience. The larger SY335LC Medium Excavator is powered by a substantial 9L Cummins engine generating 209 kilowatts. This powertrain delivers 204 kN of bucket force and 153 kN of arm force, resulting in digging performance that is both powerful and precise for its class.

In the lifting category, the SCA3300A Lattice Boom Crawler Crane incorporates a smart windshield that automatically adjusts its tint based on sunlight intensity. It also offers an optional auxiliary power unit designed to optimise energy savings and lower emissions. Similarly, the SCA1100TB Telescopic Crawler Crane features an optional APU to reduce fuel consumption and engine wear, while a 360-degree surround view monitoring system enhances safety during lifts. The new generation SW940L Wheel Loader integrates a Cummins B6.7 engine with ZF transmission and drive axles. Its advanced full electronic control system ensures compatibility with mainstream attachments and enables intelligent functions like automatic limit control, one-touch bucket shake, parallel lift, tyre pressure monitoring and smart attachment selection and positioning. The STH5519 Telehandler comes standard with reversing radar and load moment protection. An integrated multifunction joystick is designed to improve operational efficiency by 20 percent, while a stability coefficient exceeding 1.3 promotes safer lifting operations.

Beyond the equipment itself, SANY will demonstrate a suite of intelligent solutions aimed at minimising downtime and maximising productivity. These include the SANY AI Service Assistant, which provides intelligent diagnostics, interactive fault identification and quick parts identification for efficient maintenance. The SANY RootPilot system offers high precision 3D guidance for smarter and faster construction processes. In a compelling live demonstration, SANY will remotely control an excavator located in Huzhou, China, directly from its US showroom, a distance of over 6,500 miles, using AI-assisted technology with one-click digging and loading capabilities. These technological demonstrations will be complemented by a showcase of SANY's comprehensive service capabilities, all designed to ensure equipment operates smoothly and reliably.

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Companies from the commercial vehicle, transport and logistics sectors are set to present their latest transport and logistics solutions at IAA TRANSPORTATION in Hannover from 15 to 20 September 2026. The organisers state that early registration data indicate an 11 percent increase in exhibitors compared to the same period in 2024, with several exhibition halls already overbooked.

The event maintains an international exhibitor rate of 70 percent, with significant representation from China, Turkey and Italy. Notably, 23 percent of the participants are attending the trade fair for the first time.

Renault Trucks and Mercedes-Benz Vans have confirmed their return to the event. They join a roster of manufacturers including BYD, DAF Trucks, Daimler Truck, Dongfeng, Ford Trucks, KIA, MAN Truck & Bus, Scania, VW Commercial Vehicles and Volvo Trucks. New participants for 2026 include e-van manufacturer FLEXIS and charging infrastructure provider Zerova.

Suppliers currently form the largest exhibitor group. Participating firms include Robert Bosch, BPW Bergische Achsen, MAHLE and the ZF Group. Body manufacturers such as Fliegl Fahrzeugbau, Krone Trailer and Schmitz Cargobull will also be present to showcase global products.

The IAA Conference will address industry trends such as fleet electrification, charging infrastructure, automated transport, AI and hydrogen solutions. A dedicated area will also be provided for startups to present ideas for the transport sector.

The IAA Experience allows visitors to trial innovations through four formats:

• Test Drives: Supervised trials of zero-emission light and heavy commercial vehicles on public roads or the grounds.
• ADAS & Telematics: Practical demonstrations of driver assistance systems.
• Cargobike Parcours: A testing environment for cargo bike innovations.
• Shuttle Bus: A loop service using vehicle innovations to connect exhibition halls.

Jurgen Mindel, Managing Director, VDA, said, "The once again strong resonance from leading companies all over the world impressively shows how committed our industry is to shaping a sustainable future for the commercial vehicle and transport sectors. In 2024, exhibitors at IAA TRANSPORTATION already set new standards as drivers of innovation. In 2026, we are coming back and proving once again: we deliver. As organisers, we are pleased to offer this progressive industry a fitting stage for their innovations once more."

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