New Holland a leading tractor and farm equipment manufacturer, part of the CNH Group, has signed up former Indian team cricketer Yuvraj Singh as its new brand ambassador.

The company shared that the strategic movie is part of its brand campaign ‘Asli Hero ki Asli Taaqat’ (which translates to real heroes’ real strength), which aims to recognise and empower Indian farmers.

New Holland aims to highlight the story of determination, resilience and hard work that farmers and the sports icon stand for.

Tarun Khanna, Director Marketing, New Holland India, said, "At New Holland, we believe that farmers are the true heroes of our nation, tirelessly working to feed the country and drive its progress. Just as Yuvraj Singh has inspired millions with his resilience, hard work, and ability to overcome challenges, our farmers showcase the same determination every day in the fields. His never-give-up spirit make him the perfect ambassador for our brand. Through this partnership, we hope to inspire farmers to adopt the world class technology provided by New Holland machinery that enhances productivity, efficiency, and ease of operations.”

Yuvraj Singh, said, "Coming from a state that is considered the breadbasket of India, I have seen firsthand the hard work and resilience of our farmers. Partnering with New Holland, a brand synonymous with high productivity and reliable performance, feels like a natural fit. Together, we celebrate the real heroes of our nation—the farmers—and help them build a stronger, more prosperous future.”

Japanese pick-up truck specialists Isuzu Motors India has topped the list for exporting the highest number of made-in-India commercial vehicles for FY2025 as per the latest data released by the Society of Indian Automobile Manufacturers (SIAM).

The company currently manufactures LHD (Left Hand Drive) and RHD (Right Hand Drive) models at its Sri City facility and exported 20,312 units in FY2025, up 24 percent YoY, as against 16,329 units for the same period last year. At present, Isuzu Motors India's made-in-India pick-up trucks are sold in the Middle East and Asia markets.

On the other hand, Tata Motors slipped to the second position with exports of 18,164 units, registering a flat growth, as compared to 17,677 units shipped last year.

Mahindra & Mahindra clocked a 38 percent YoY growth with export of 17,959 units, as against 13,011 units last year.

It is also important to note that FY2025 also marked a record milestone year for Isuzu Motors India, when it rolled out its 100,000^th unit from its Sri City facility.

Interestingly, a closer look at the top five commercial vehicles exporter reveals that cumulatively they sold 76,871 units, up 22.81 percent YoY, as against 62,591 units last year. This translates to an average yearly growth of 26 percent amongst them.

NueGo, a leading intercity electric bus brand by GreenCell Mobility in the country, has announced that it has integrated Advanced Driver Assistance Systems (ADAS) technology across its entire electric bus fleet consisting of over 275 e-buses.

The company began its operations in 2022 and focusses on providing clean mobility solutions along with integrating various industry-first technology in its fleet.  

The strategic move will see NueGo e-buses come with Automated Emergency Braking (AEB), Electronic Stability Control (ESC) and Driver Drowsiness Detection.

In addition, the company has already mandated driver breath analyser test, reserved ‘PINK’ seats for women, real-time GPS tracking, AI-powered driver monitoring system, rigorous safety & service training, 24x7 dedicated women’s helpline, high-definition CCTV surveillance, clean & hygienic mid-point stops and 24x7 command control centre to ensure a safer experience for its users.  

Devndra Chawla, MD & CEO, GreenCell Mobility, said, “At NueGo, guest safety is deeply embedded in our DNA. We were among the first in the industry to integrate Advanced Driver Assistance Systems (ADAS) across our entire fleet –setting a new benchmark for intercity travel. Our unwavering commitment is to deliver a journey that is comfortable, sustainable, and above all, exceptionally safe”

Ashok Leyland, the Indian flagship of Hinduja Group and the country’s leading commercial vehicle manufacturer, signed a memorandum of understanding (MoU) with Indian Bank to provide finance facilities for its M&HCV dealers.

Through the cooperation, Ashok Leyland's M&HCV dealers will have easier access to finance solutions, enabling them to improve company operations and effectively manage their working capital. Dealers may grow their operations with ease thanks to Indian Bank's customised financing alternatives, which offer better liquidity, quicker loan approvals and competitive interest rates. This partnership underscores Ashok Leyland's dedication to empowering its dealer network and promoting sustainable growth in the commercial vehicle sector by guaranteeing increased financial flexibility.

C Neelakantan, Head of Treasury and Direct Taxation at Ashok Leyland, and Saurabh Dalmia, Head of Cash Management at Indian Bank, signed the MoU in the presence of Madhavi Deshmukh, National Sales Head of MHCV at Ashok Leyland, Ashutosh Choudhury, Executive Director, Roopali Singh, DGM-CMS Vertical, and Munash Dalal, AGM-CMS Vertical, who were representatives from Indian Bank.

Balaji K M, CFO, Ashok Leyland, said, “Ashok Leyland is delighted to partner with Indian Bank to offer customised finance solutions to our valued M&HCV dealers. With Indian Bank’s expansive network of 5,880 branches across India, we can cater to our dealers in every region. This strategic partnership will strengthen Ashok Leyland's market position. We remain committed to delivering exceptional experiences to our customers.”

Madhavi Deshmukh, National Sales Head – MHCV, Ashok Leyland, said, “The strategic collaboration with Indian Bank will deliver exceptional financing solutions to our valued dealers, extending our market reach and reinforcing our commitment to innovation and partner success. This partnership will provide tailored financing solutions designed to meet the unique requirements of our dealers. We remain dedicated to fostering long-lasting relationship with our dealer network.”

Ashutosh Choudhury, Executive Director, Indian Bank, said, “Indian Bank is pleased to partner with Ashok Leyland to provide their dealers seamless and tailored financing solutions. This collaboration reaffirms our commitment to supporting the diverse financial requirements of businesses in the commercial vehicle sector. With Indian Bank’s best-in-class processes, we are confident that more dealers will benefit from this partnership, enabling them to scale their operations and drive business growth.”

Ashok Leyland, a leading commercial vehicle manufacturer, has inaugurated its 22nd Light Commercial Vehicles (LCV) dealership in Uttar Pradesh. The new 3S facility located in Chunar, Mirzapur will further strengthen the company’s presence in North India.

The company’s LCV portfolio includes Saathi, Dost, Bada Dost, Partner and MiTR targeted for a wide range of customers and applications.

Viplav Shah, Head – LCV Business, Ashok Leyland, said, “Recognising immense potential of Uttar Pradesh as a key market for us, we are thrilled to strengthen our presence in the region. Our new dealership in Chunar (Mirzapur) would go a long way in reinforcing our presence in the state. The phenomenal success of our ‘Dost’, ‘Bada Dost,’ and the new ‘Saathi’ range underscores the robustness of our products - thanks to their best-in-class mileage, superior performance, and higher payloads. We take immense pride in our exceptional service retention levels, with nearly 70% of our customers returning to our dealer workshops even beyond the warranty period. This new dealership marks yet another milestone in our journey to provide the best possible experience to our valued customers.”