The first day of the new year has come with a slew of unexpected numbers for the automotive industry in India. In December 2024, automakers reported a wide variation in their wholesales ranging from strong robust double-digit growth to flat growth to even negative sales in the domestic market.

The country’s largest passenger vehicle manufacturer Maruti Suzuki India reported sales of 130,117 units in December 2024, up 24 percent YoY, as against 104,778 units for the same period last year.

Hyundai Motor India clocked 42,208 units for the same period, down 1.3 percent YoY, which it said was on the back of strong headwinds faced by the industry.

Tarun Garg, Whole-time Director and Chief Operating Officer, Hyundai Motor India, said, “HMIL has managed to sustain sales momentum in 2024, despite strong headwinds faced by the industry at large. Achieving highest ever domestic sales three years in a row, reflects customers’ preference for brand Hyundai as their trusted smart mobility solutions provider. Introduction of the innovative Hy-CNG Duo technology in 2024 resonated well with buyers, translating to the highest-ever CNG contribution of 13.1 percent to HMIL’s domestic sales in CY 2024, against 10.4 percent in CY 2023. By achieving highest ever yearly domestic sales of 1,86,919 units, Hyundai Creta continued to strengthen HMIL’s position as an SUV leader, helping HMIL accomplish highest ever domestic SUV contribution of 67.6 percent in CY 2024. We are confident that the upcoming Creta Electric, will further expand the appeal of this undisputed, ultimate SUV.”

Mumbai-based SUV maker Mahindra & Mahindra has constantly witnessed strong growth momentum on the back of its product offensive. The company clocked wholesales of 41,424 units, which was 17 percent higher YoY, as compared to 35,174 units for the same period last year.

Veejay Nakra, President, Automotive Division, Mahindra & Mahindra, stated, “We sold 41,424 SUVs, a growth of 18 percent and 69,768 total vehicles, a growth of 16 percent in December. The year ended on a high, as we became the only Indian auto company to attain the Dow Jones Sustainability Index (DJSI) world leader status within the Auto Sector. The DJSI ranking is one of the most respected global benchmarks for ESG performance, covering over 13,000 companies across various industries and we are ranked 1st among all global auto OEMs.”

Toyota Kirloskar Motor on its part sold 29,529 vehicles, which was 29 percent higher than 22,867 units sold for the same period last year.

Sabari Manohar, Vice-President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, "We are immensely proud to close 2024 with a record-breaking performance, achieving an impressive 40 percent year-on-year growth. The SUV and MPV segments being key contributors grew at 20 percent over the same period last year. We are also observing a growing shift of consumer preferences towards vehicles offering sustainability, value proposition of dependability quotient, enhanced safety and better resale value which is boosting our sales.”

JSW MG Motor India’s bet on electric vehicles seems to have started to pay off. The company reported a 55 percent growth (albeit a low-year ago base) in December 2024 with sales of 7,516 units, as against 4,484 units last year.

Interestingly, the company witnessed 70 percent of its sales coming from its electric vehicle portfolio with the Windsor EV alone contributing sales of 3,785 units.

“The Windsor EV emerged as a market leader, despite market challenges. Our innovative Battery-As-A-Service offering and customer-centric mobility solutions continue to shape the future of India’s automotive landscape. Going forward, we will maintain our growth momentum while driving continuous disruption and innovation,” the company said in a statement.

Nissan Motor India reported sales of 2,118 units in the domestic market, which was down 1.5 percent as against 2,150 units sold for the same period last year. On the other hand, the company also announced that its popular Magnite SUV has crossed 10,000 booking milestone at the start of the new year.

Saurabh Vatsa, Managing Director, Nissan Motor India, said, “The year 2024 marked a transformative phase for Nissan in India as we embarked on the turnaround and introduced new models like the 4th Generation Nissan X-Trail and the new Nissan Magnite. This historic best sales performance in December also reflects the continued trust and enthusiasm of customers for our vehicles in both domestic and international markets. Our recent network expansion into cities like Nashik and Gorakhpur, along with the goal of achieving 300 touchpoints by the end of this fiscal year, reflects our focus on enhancing customer reach and experience across the country.”

“We remain committed to our dealers, partners and stakeholders in India and are focused on delivering the India turnaround plan. We are optimistic about building on this momentum to deliver even more value to our customers in the year ahead,” added Vatsa.

Volvo Eicher Commercial Vehicles reported a flat growth of 7,545 units as against 7,468 units it sold in the same month last year.

Bajaj Auto reported a negative growth of 19 percent with sales of 1,28,335 two-wheelers as against 1,58,370 two-wheelers it sold last year.

For Tata Motors, while the PV wholesales was in the green, the CV sales were in the red.

In December 2024, Tata Motors sold 44,230 passenger vehicles, up 1.7 percent, as against 43,470 units sold last year. On the other hand, the CV sales came at 32,369 units, down 0.9 percent, as against 32,668 units sold for the same period last year.

Girish Wagh, Executive Director, Tata Motors Ltd. said, “Sales in December 2024 were around 24 percent higher than those recorded in November 2024. Propelled by a resurgence in construction and mining activities post-monsoon, plus the festive season demand. Looking ahead, we expect demand to improve in Q4 FY25 across most segments of the CV industry. The key aspects to watch out in 2025 will be government’s focus on infrastructure spend, and growth in end use segments, which will augur well for the commercial vehicles industry.”

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, said, “The PV industry posted moderate growth in CY24 and is expected to touch a sales volume of 4.3 million units, with strong growth in the SUV segment and sustained traction for emission-friendly powertrains. In Q3 FY25, the industry saw a strong revival, driven by increased retails in the festive season. For Tata Motors, CY24 was the fourth consecutive year of highest-ever annual sales with 565,000 units sold. We registered strong growth in our SUV portfolio with successful product introductions built on our proven multi-powertrain strategy. CNG volumes grew a substantial 77 percent with over 120,000 CNG vehicles sold in CY24. SUV volumes grew a robust 19 percent, with Punch selling over 200,000 units to emerge as the highest selling car model in India in CY24. Looking ahead, we remain optimistic about the outlook for the PV industry. With multiple product launches, innovations and a strengthened multi-powertrain strategy, Tata Motors is well poised for further growth in CY2025.”

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Toyota Kirloskar Motor (TKM), one of the leading passenger vehicle manufacturers, has announced that its participants secured 9 medals at the IndiaSkills National Competition 2025-26.

The cohort achieved 5 Gold, 3 Silver and 1 Bronze medal across seven vocational categories. The competition serves as the primary platform for vocational excellence in India, with participants progressing through district, state and regional levels before reaching the national finals held in Delhi, Bengaluru and Chennai.

In the Mechatronics category, Deepu M S and Jayanth K won gold, while Ganesh P B and Punith Kumar received silver. Shashank S and Abhishek S S secured gold in Robotic System Integration, followed by Chirag G and Vinay M H with silver. In Additive Manufacturing, Pavan B S achieved gold and Harshith K B took silver. Individual gold medals were also awarded to Tejas B S for Auto Body Repair and Punith P for Mechanical Engineering CAD, while Praveen Y H earned a bronze medal in Welding.

The winners will now enter selection rounds for the WorldSkills Competition 2026, which is scheduled to take place in Shanghai, China, from 22 to 27 September. WorldSkills involves young professionals from over 60 countries competing in more than 65 technical skills. Toyota Kirloskar Motors’ participation in these events is part of a broader strategy to train technicians through advanced infrastructure and curricula aligned with international manufacturing standards.

G Shankara, Chief Strategy Officer, Toyota Kirloskar Motor, said, “At Toyota, we believe manufacturing excellence begins with nurturing exceptional talent. The remarkable performance of TKM participants at these prestigious events reflects their ability to excel across diverse skill categories and compete at the highest level. Their achievements embody the spirit of the Skill India Mission – empowering youth, nurturing creativity and fostering innovation. With such milestones, TKM continues to set new benchmarks in skill development and plays a pivotal role in shaping India’s growing talent landscape”

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Cars24 has announced that former Indian cricket captain MS Dhoni has joined Crashfree India, a national road safety initiative, as its Goodwill Ambassador.

The partnership aims to address the high rate of traffic fatalities in India by shifting public focus towards driver accountability and discipline. India currently records the highest number of road deaths globally, with 180,000 fatalities reported in 2024.

Despite possessing approximately 1 percent of the world's vehicles, the country accounts for 11 percent of global road deaths.

The initiative highlights a demographic crisis, noting that 66 percent of those killed in 2024 were aged between 18 and 34. Data indicates that seven in ten fatalities were linked to overspeeding. Through this collaboration, Cars24 seeks to move the conversation beyond annual statistics and integrate safety into the daily mobility habits of Indian drivers.

The programme focuses on behavioural change, suggesting that improved judgment and patience on the road can prevent the majority of accidents.

MS Dhoni, said, “I have spent a big part of my life around cars, bikes, and roads. When you love driving and riding, you also learn to respect them. You understand that control matters, judgment matters, and patience matters. A vehicle gives you freedom, but it also gives you responsibility. On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much. We already know what is going wrong. We know how many lives are being lost. We know the habits that put people in danger every day. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life. Roads may be beautiful, but they come with real risks. As much as we love them, they can be dangerous. We have the data. We know what the problem is. We know what needs to change. The only thing missing is the will to make it a priority. This isn’t something I was asked to do. This is something I decided to do.”

Vikram Chopra, Founder and CEO, Cars24, sad, “Some missions need encouragement. This one needs scrutiny. Crashfree India cannot be built by people who only know how to say the right things. It needs someone who sets a harder standard: someone strict, deeply observant, unwilling to indulge comfortable language and clear enough to call out the truth without softening it. Dhoni is exactly that. He does not mince words and that is one of the most valuable things about him. His understanding of Indian roads is grounded in lived experience rather than theory alone. Years of navigating them have given him insights into driver behaviour, road conditions and the split-second decisions that matter most. Every meeting with him has been inspiring, not in a superficial way, but in a way that leaves you sharper, more serious and less satisfied with easy answers. Dhoni holds us to a higher standard and his involvement challenges us to push this mission further. That changes the seriousness of the work. And that is exactly what this mission needs.”

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The UK government is securing 4,200 jobs following an investment of more than GBP 700 million into the advanced manufacturing sector.

Business Secretary Peter Kyle announced the measures during a visit to Agratas in Somerset, where a GBP 380 million grant was confirmed to support the construction of a gigafactory. The facility, built using British steel, is projected to generate GBP 43 billion in economic growth over 25 years and will include a training unit to provide 300 apprenticeships.

Additional funding includes GBP 47 million for the Battery Innovation Programme to support research and development projects and GBP 190 million for the automotive industry. Of this, GBP 90 million in DRIVE35 funding has been awarded to firms including Nissan and Jaguar Land Rover for prototype development, while GBP 100 million is allocated to suppliers in the North East and West Midlands to assist in the transition to electric vehicle manufacturing.

The UK government is also providing GBP 115.44 million through the Made Smarter programmes to help small and medium-sized enterprises adopt digital technologies such as robotics and artificial intelligence. Furthermore, a GBP 182 million engineering skills package has been implemented to train the next generation of technicians, alongside GBP 1.4 million for autonomous freight and passenger service trials in UK ports.

Peter Kyle, Business Secretary, UK Government, said, “This government is backing the industries of the future by investing in auto firms, SMEs and battery manufacturers across the country - helping to boost economic growth and our resilience, secure jobs and put more money in people’s pockets. In an unstable world, our Modern Industrial Strategy is providing investors the stability and confidence they need to plan not just for the next year, but for the next 10 years and beyond. That is what sets us apart from the rest, and will help ensure advanced manufacturing remains a thriving sector in the UK for decades to come.”

Earl Wiggins, Vice-President of Manufacturing Operations, UK for Agratas, said, “We welcome the UK Government’s investment as we build a battery manufacturing facility that will play a vital role in delivering net zero and strengthening the UK’s position as a global leader in battery manufacturing. This funding will support the development of our Somerset facility, enabling us to produce battery cells for our anchor customer, JLR (Jaguar Land Rover). Over the next year we will have over 2,200 people working on the site, and that growth will continue over the coming years.”

Julian Hetherington, Automotive Transformation Director at the APC, said, “This globally significant investment by Agratas reinforces the UK’s accelerating position in pursuit of road transport decarbonisation through the production of vital high-performance batteries for electrified vehicles. I’m delighted that the ATF has been able to support Agratas in their investment in new facilities, creating secure and highly skilled jobs in this area and across the supply chain.”

Mike Hawes, Chief Executive, Society of Motor Manufacturers and Traders (SMMT), said, “Recent global events have highlighted the need for resilient supply chains, making this new investment in the sector both timely and important. The UK has a highly skilled and innovative automotive industry, but long‑term competitiveness depends on a policy framework that encourages investment. The modern Industrial Strategy provides that forward‑looking support, and today’s announcement demonstrates strong government backing for one of the UK’s most vital industries.”

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Hyderabad-headquartered electric vehicle company Olectra Greentech has launched a new brand identity and tagline, ‘Transforming Everyday’. The update marks the company’s transition from a specialist bus manufacturer to an organisation providing integrated mobility and energy solutions.

The brand repositioning is built upon three operational pillars intended to guide product development and market engagement:

• Pragmatic Futurism: Developing platforms for real-world conditions.
• Accessible Innovation: Ensuring technology remains scalable and usable.
• Trusted Guide: Establishing the company as a partner within the electric vehicle (EV) ecosystem.

The mission statement accompanying the refresh focuses on delivering innovation and execution excellence to create value for stakeholders in the mobility and energy sectors.

The updated visual language reinterprets existing company elements – the Olectra Prism – a central triangle representing structural integrity and direction. The Olectra Universe – a surrounding circle symbolising the ecosystem of stakeholders, infrastructure and cities.

Olectra currently operates with a portfolio that has expanded to include electric trucks and tippers alongside its established bus manufacturing division. The company maintains a manufacturing pipeline primarily serving government sectors.

Mahesh Babu, Managing Director, Olectra Greentech, said, “Olectra’s new brand identity is not just a visual change – it represents our ambition, mindset and the direction we are heading. It ensures that our brand, organisation and long-term strategy are aligned. As we transform from a pioneering electric bus manufacturer to a future-ready, innovation-led organisation delivering integrated mobility and energy solutions, this new identity reflects our core values and our commitment to ‘Transforming Everyday’ across the mobility and energy ecosystem.”

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