Day 5 Roundup Of Bharat Mobility Global Expo 2025

The ongoing Bharat Mobility Global Expo 2025 continued to witness impressive participation from auto enthusiasts, students and the general public on its fifth day. Adding glamour to the fifth day were some of the Indian cricketers and Bollywood stars, who graced the various shows and elevated the excitement.

SIAM hosted the 3rd International Symposium for Thriving Eco-Energy in Mobility (ISTEM) at New Delhi's Bharat Mandapam. Bringing together a number of distinguished speakers and dignitaries, the discussion's focus was ‘Future-Ready Solutions: Road to Carbon Neutralisation’ and its goal was to promote sustainable transportation. In order to achieve carbon neutrality in the transportation sector, the conference provided a forum for the discussion of creative approaches, concepts and solutions.

Industry executives from the automotive, technology and mobility sectors, as well as heads of international engineering research and development and academia, came together at the Nasscom Mobility Tech Pavilion at the Bharat Mobility Global Expo 2025. With a focus on important topics like sustainable mobility and strong cybersecurity for connected cars, the pavilion established India as a leader in influencing the direction of mobility in the future.

At the Auto Expo – The Motor Show 2025, prominent Indian cricketer Shubhman Gill and up-and-coming Bollywood star Vedang Raina were hosted by the Mercedes Benz India pavilion. The G580, an all-electric variant of the Mercedes G-Class that attracted notice with its G-Turn manoeuvre, was on display at the Mercedes outdoor pavilion. Bollywood actor Kartik Aaryan contributed to the glitz and excitement of the Auto Expo – The Motor Show 2025 by making a surprise visit at the Maruti Suzuki India Limited pavilion today. This was a part of the announcement made by Maruti Suzuki India Limited that Kartik Aaryan will be the Brezza's brand ambassador, kicking off the company's exciting new campaign, ‘More Power to Your Play’.

Brands like Michelin, JK Tyre and MRF drew attention at the Tyre Expo 2025 with their imaginative installations. With their Play Zone, where guests could compete against one another on a computer console, Michelin enthralled guests. MRF ZLX set up a photo booth where guests could sit in a chair shaped like a tyre and snap photos with a digital image of Virat Kohli, who is MRF's brand ambassador. However, the JK Tyre stall's Formula 4 vehicle was the star of the show and capturing the interest of race fans of all ages. Along with other startups and mobility service providers, this cutting-edge display showcased innovative solutions that are influencing the direction of transportation. Contributors included Bosch, HCLTech, Tata Elxsi, KPIT, QuestGlobal and Capgemini.

Today's successful conclusion of ‘The Components Show’ at Yashobhoomi in New Delhi highlighted India's developing automotive ecosystem and advancements made towards Aatmanirbhar Bharat. Highlights of recent days include the introduction and display of cutting-edge products and solutions, such as Novus Hi-Tech's DGMS-compliant safety technologies, ALP Group's revolutionary Paint Protection Films, BorgWarner's advanced EV solutions and ParaSafe's ground-breaking Jacket and Jeans, which represent a revolutionary leap in personal safety and mobility and are specifically made for motorcycle riders, delivery workers and high-risk users. ArcellorMittal Nippon Steel India displayed their goods and inventions at the steel pavilion, including the Battery Pack Solution, Double Door Ring and H Frame, among many others.

Both industry participants and tourists demonstrated impressive engagement on the third day of the Bharat Construction Equipment Expo and the Urban Mobility Infrastructure Show. Today, Expo Mart in Greater Noida hosted a number of thought-provoking talks about the future of urban air mobility (UAM) in India and the CE sector that is propelling advancement and expansion. The 3rd CE Manufacturing & Supply Chain Summit was organised by iCEMA in collaboration with the Ministry of Heavy Industries, and the International Conference on Air Mobility, with the theme ‘Aerial Evolution: Shaping Tomorrow's Urban Air Mobility’, brought together policymakers, business executives and international industry experts.

General Motors Extends JV With SAIC Motor Till 2047

SAIC - GM

American auto major General Motors and Chinese automotive major SAIC Motor have extended their joint venture agreement for 20 years, completing the renewal one year ahead of schedule, as per media reports.

The agreement enables the 50-50 joint venture, SAIC-GM, to continue operations through 2047. Formed in 1997, SAIC-GM has manufactured and delivered more than 20 million vehicles in China, which serves as General Motors' second-largest market behind the United States.

Under the extended agreement, SAIC-GM plans to introduce more than 30 hybrid and electric vehicle models in China by 2030 to expand its vehicle line-up.

John Roth, General Motors Senior Vice-President and President of GM China, said the extension reflects both sides' confidence in the long-term potential of the partnership.

GM China recorded second-quarter sales exceeding 357,000 units.

General Motors operates two joint ventures in China with SAIC Motor: the SAIC-GM entity and SAIC-GM-Wuling, a partnership involving SAIC Motor and Guangxi Automobile Group.

Mahindra Tractors Launches High-Energy Brand Campaign ‘Duniya Vich Ikko Lalkaar’ In Punjab

Mahindra Tractors Launches High-Energy Brand Campaign ‘Duniya Vich Ikko Lalkaar’ In Punjab

Mahindra Tractors, the leading tractor brand in India and a key entity within the Mahindra Group, has inaugurated a vibrant new brand campaign specifically for the Punjab market. The initiative, titled ‘Duniya Vich Ikko Lalkaar’, was formally launched at a Chandigarh event, headlined by the release of a high-energy music video named ‘Oh Ho Ho Ho’. This contemporary track is a reimagination of Sukhbir Singh’s iconic 1999 hit, ‘Ishq Tera Tadpave’.

The newly released video is a cinematic tour across Punjab, designed to visually represent the scale, advanced technology and robust power of Mahindra’s agricultural machinery. It features prominent artists, including the celebrated ‘Prince of Bhangra’, Sukhbir Singh, alongside rapper and director Parmish Verma. This launch serves as the initial phase of a larger, multi-platform campaign intended to resonate with local audiences by celebrating regional pride and a forward-looking mindset.

At its core, the campaign aims to honour the ambitious and entrepreneurial character of Punjab’s populace while underscoring the brand’s substantial legacy and deep ties to the region. The initiative recognises Punjab’s status as a globally significant agrarian hub and seeks to reinforce the trust that Mahindra has cultivated with local farmers through decades of collaborative growth and mutual progress.

This enduring relationship has allowed Mahindra to stay attuned to the evolving agricultural demands of the state. The company’s commitment to innovation is exemplified by its award-winning tractor platforms, including the NOVO, ARJUN and YUVO TECH+ series. These machines are specifically engineered to provide the power, performance and durability necessary to support the highly progressive farming economy prevalent across Punjab.

Parikshit Ghosh, Sr Vice President & Head – Marketing & National Business Operations, Mahindra Tractors, said, “Mahindra Tractors is a global brand born in India, trusted by farmers across markets and recognised for its power, technology and performance. Through Duniya Vich Ikko Lalkaar, we are celebrating the shared spirit of ambition, confidence and global influence that defines both Mahindra Tractors and Punjabi music. This is an expression of our global offerings, bringing together culture and creativity to connect with audiences in a way that is contemporary and unmistakably Punjabi.”

Sukhbir Singh said, "Growing up, Mahindra Tractors was a common sight on farms, and over the years I have watched this brand become a global success story while staying deeply connected to Indian farming. This journey of Mahindra Tractors resonates strongly with me personally. I am delighted to collaborate with this powerful brand on Duniya Vich Ikko Lalkaar. It was exciting to recreate my song with these campaign lyrics that celebrate the passion, pride and global influence that both Punjab and Mahindra Tractors share."

MoRTH Proposes Phased Mandate For Vehicle-to-Vehicle Communication Tech

Bosch V2V

The Ministry of Road Transport and Highways has issued a draft notification proposing amendments to the Central Motor Vehicles Rules, 1989, to introduce Vehicle-to-Vehicle (V2V) communication systems in motor vehicles across India.

Under the proposed regulatory schedule, vehicles in categories L, M and N manufactured on or after 1 October 2027 that are fitted with V2V hardware must comply with Automotive Industry Standard 230 (AIS-230). Compliance and mandatory installation of V2V communication systems conforming to AIS-230 will be required for all manufactured vehicles in categories L, M and N from 1 October 2028.

V2V systems enable vehicles to exchange data regarding speed, position, direction and acceleration. The technology provides alerts for safety scenarios including emergency braking, forward collision risks, lane changes and approaching emergency vehicles beyond line-of-sight visibility, acting alongside Advanced Driver Assistance Systems (ADAS).

The technical framework operates on Cellular Vehicle-to-Everything (C-V2X) technology utilising the 5.875 GHz to 5.925 GHz frequency spectrum. The Department of Telecommunications exempted this frequency band from licensing requirements via notification G.S.R. 466(E) on 10 June 2026, following recommendations from a dedicated Intelligent Transportation Systems task force.

The AIS-230 standard was finalised following the 56th meeting of the Central Motor Vehicles Rules Technical Standing Committee on 7 May 2026. The standard defines requirements for factory-installed On-Board Units, covering radio performance, receiver sensitivity, Global Navigation Satellite System positioning accuracy, electromagnetic compatibility, cybersecurity provisions and power supply operations. The framework also supports safety alerts including Emergency Brake Alert, Forward Collision Warning, Wrong-way Driving and Emergency Vehicle Alert.

Desma

German steel and technology group Salzgitter has agreed to sell its subsidiary Klockner DESMA Elastomertechnik to German-French industrial group NAME & MAWI Partners S.A.S. (NMP). The transaction forms part of Salzgitter's corporate portfolio adjustments under its ‘Salzgitter AG 2030’ strategy.

The company has not disclosed the financial terms of the transaction, while the completion of the sale is expected in autumn 2026, subject to customary closing conditions.

Headquartered in Fridingen, Baden-Württemberg, Klockner DESMA Elastomertechnik operates within Salzgitter's Technology Business Unit. Founded in 1965, the company manufactures injection moulding machines for rubber and silicone products, employing more than 500 people globally. Its product scope includes mould systems, cold runner systems and automation equipment used across automotive manufacturing, power distribution, medical technology and infrastructure sectors.

Gunnar Groebler, CEO, Salzgitter, said, "The decision to sell Klockner DESMA Elastomertechnik follows a careful strategic review and forms part of the group’s consistent portfolio management.”

The idea is to advance the implementation of its 2030 Group strategy while creating long-term and sustainable prospects for its portfolio companies.

Groebler noted that Salzgitter is convinced Klockner DESMA Elastomertechnik will have ‘strong conditions for further development under its new owner, NMP.’

He concluded that the transaction ‘benefits both the company and its employees by providing a clear vision for the future.’

NMP, headquartered in Weil der Stadt, Germany, and Strasbourg, France, operates 10 companies with 500 employees across Germany, France, Switzerland and Slovakia. The group specialises in splitting, skiving and cutting machinery for materials used in the leather, rubber, footwear and packaging sectors.

Narith Meksavanh, CEO, NMP Group, said that group’s strategic focus on quality and customer service has supported steady growth over the past decade.

He added that NMP is seeking to ‘expand production capacity and strengthen its international sales network in order to meet growing customer demand.’

The acquisition serves both as an opportunity and a solution that will help NMP address industrial challenges by using the capabilities available at DESMA’s locations.

The combined operations further strengthens its market position, particularly in high-growth markets such as the United States, India and China.