- JSW MG Motor India
- Honda Motorcycle & Scooter India
- HMSI
- Ashok Leyland
- Federation of Automobile Dealers Association
- FADA
- PremonAsia
- Rahul Sharma
- C S Vigneshwar
Digital has now moved from ‘Nice to have’ to Necessity: Vinkesh Gulati
- By T Murrali
- December 19, 2020
Q: Congratulations on assuming the charge of the President of FADA. What are your immediate priorities?
Gulati: Thank you!
The past eight to nine months have been a challenging time for the entire humanity and every business sector. It has been a difficult phase for the dealer fraternity too. We have worked in very adverse conditions with zero business and zero earnings, along with a high operational cost. Post reopening of dealerships, proper decontamination and sanitisation of the entire premises, vehicles, employees, etc., have added cost to dealers who were already seeing slow sales for over 18 months in the pre-COVID era.
We are a resilient lot, and COVID has taught us to make tough decisions to ensure that our business and community survive, while offering the best of our services to customers. During my tenure, I will rigorously take up all our dealer issues at every possible platform and offer the association the finest representation, better visibility and hearing, offering a competitive business and operational environment to our fraternity.
The automobile industry has been an important driving force in India’s economic growth. Reviving the automobile industry is vital to regain lost momentum in the economy. The Government and the sector need to work together to strengthen the industry, wherein the dealer fraternity is an important element in the system.
One of the key issues which we will be working upon is improving dealer margins. Over the years, profitability has dwindled due to high costs and low operating margins.
Auto dealerships in India are operating at an average net profit level of 0.5 percent to one percent of the total turnover, which is much lower than the global standard, as internationally, dealer margins range from seven percent to 12 percent on selling price of the vehicle.
We have already written to SIAM about this, and we will further strongly urge all our OEMs to make the dealer business more sustainable and shockproof.
While we were trying to bring auto dealers under the ambit of MSME, we will up the ante further and make sure that dealers are treated at par with other businesses who are reaping the benefits of being an MSME.
Further, as a category, 2-wheelers comprise 75 percent of the sales in India, and I am working to make an exclusive 2-wheeler vertical at FADA.
This will specifically work on the nuances of 2-wheeler dealership such as sub-dealers, brokers etc. The dynamics of 2-wheeler dealers are very different from 4-wheeler dealers and hence need special attention. As they say, fortune is at the bottom of the pyramid!
FADA will continue to take up issues concerning regulatory and legislative burdens, representing the dealer fraternity across every possible platform. We will continue to reach out to our principals and build strong relationships moving ahead.
Q: FADA has been working on increasing dealer margins for ages but ends up in a stalemate. Where is the issue? How are you going to tackle this?
Gulati: Yes, this is one issue which we have been working for many years, but efforts were not made concretely until sometimes back. It’s during the 2nd Auto Retail Conclave, when we brought up the issue to our executive committee, had a panel discussion exclusively on dealer margins. There onwards, we started building momentum with continues efforts in this direction, and a few months back we also did a study on dealer margin offered by individual OEM to their respective dealers across the product lineup. This was an eye-opener for the entire fraternity as nothing of this sort was brought out in the past; this showcased that Indian dealer’s community were working on a minimal margin which was way below the global standards.
I am happy to mention that post this study, few OEMs have reviewed their dealer margin, few are in discussion with their management and respective dealer council. However, the increased margins are still not at a level which we have been asking for, but a movement has started, which is quite encouraging for the entire community.
Dealership business has a significant daily expense which is addressed by the dealer from his marginal profit. A better profit margin will help the dealer to re-invest a subsequent amount of his earning for the development and expansion of his business, which in return will add up a new business to OEMs.
We will continue to do this kind of studies in times to come and also keep negotiating with our principals as they also understand that their first customers are not in good shape and they require higher margins to sustain their business.

Q: What according to you are the skill gaps persist in the automotive industry still and how FADA is addressing this?
Gulati: Skill gap is a subject which is never-ending as technology keep changing, and we need to make a continuous effort to upgrade our manpower. In recent time, the automobile industry has gone a long way in terms of technology upgrade.
To address this change, all the three auto Associations (Automotive Component Manufacturers Association of India (ACMA), Federation of Indian Automobile Dealer Associations (FADA) and Society of Indian Automobile Manufacturers (SIAM)) have come together in tune with National Skill Development Council and created ASDC (Automotive Skill Development Council) which looks to reduce the gap in between yesterday’s skills and today’s requirement. FADA has been making a continues effort to keep our dealership manpower at par with the newer technologies.
At FADA, we are starting up with a FADA Academy which will hold courses for Dealer Principals and their Chief Experience Officers to train them in running an efficient dealership business from all aspects.
Q: With more than 50 percent of the work in purchasing any vehicle done online, where do you see the role of dealers in the future? Do you see the new trend fuelling unemployment further?
Gulati: Getting prospective customers through the online route is a growing trend. Dealers and manufacturers have been active on online platforms for quite a long time now. The pandemic is the reason for this change in consumer behaviour. Earlier, customers had to visit dealerships several times before the final buy. e.g. all loan formalities, document verification, vehicle test drive etc. These are now offered online or at the doorstep. But for the final sale, customers have to visit the dealerships to test the vehicle and take delivery.
Today every customer is well informed. The vehicle-buying experience involves several steps, right from an online search, specific automobile website visits, going through views, reviews, product comparison, collecting information from peers, social media and users and evaluating a brand, product and its services.
Only after doing all these research consumers make their decision. It is not just a transaction for the customer, but more about in getting into a relationship of trust. That is where the dealerships come into play. Every customer wants to experience the vehicle physically before closing the deal. More importantly, they want to meet up face-to-face with the dealer and satisfy themselves before committing to this high-ticket purchase.
I don’t think there is any change in the playbook, but digital has now moved from “Nice to have” to Necessity. In this COVID era, with total lockdown, digital marketing has played a significant role in boosting sales and smooth execution. Every dealership has initiated digital training of its manpower, equipping them to conduct sales coordination through a digital platform. This initiative has further enhanced its sales and service reach. Dealerships must be the most frugal and flexible link across the automobile network.
Dealers and dealerships have always been the face of the brand and will continue to be so. I don’t see any immediate challenge or threat to the dealership business. However, with companies being more aggressive and active on online platforms, this will add on to dealership engagement with the brand and the customers, helping them further to enhance their sales and service reach and experience.
Q: What are the challenges you face with emerging technology trends like vehicle electrification?
Gulati: I don’t see vehicle electrification as a challenge for the dealer fraternity. The dealer community has been one of the most adaptable segments of the automobile ecosystem. We have always strived to keep ourselves at par with the manufacturers, and it’s business requirement, product and services utility. The dealer business is one business which significantly depends on its skilled workforce across the offerings such as sales, aftersales, engineering, etc. With every new product or technology, the dealer in association with its OEM partner makes certain that it initiates rigorous training for its employees so that it can offer the best service to its customers on behalf of the brand.
As far as vehicle electrification is concerned, India is still at a very initial level as electric PVs still have less than 0.25 percent market share. The EV segment requires immense Government support in terms of infrastructure, subsidy, allowance, recognition, etc., to get the segment to grow. I don’t want to comment on the technicalities of the segment and its products and services. Instead, on behalf of the entire dealer fraternity, I would like to assure that as a community we are committed to offering all necessary support and service to the Government for its vision about the EV industry.
Q: Episodes like FIAT & Peugeot (decades ago) and GM & MAN Trucks (in the recent past) etc., exiting the Indian market continues, leading the dealerships to lurch. What kind of safeguard mechanisms can we have to support the dealer community?
Gulati: Setting up a global brand dealership in India is a massive cost which varies from brands to segment, size of the dealership, region, location, etc. On an average setting up a premium 2-wheeler brand dealership cost somewhere around INR8-10 crore whereas setting up a premium 4-wheeler brand requires close to INR 20 - 30 crore. It is not just the setting up of a dealership which is a cost, the operation of a dealership is also a huge which involves day to day operational cost, vehicle stocking, employee salary etc. The dealer bears all this. As you know, the dealership business operates on a very minimal profit margin; any such activity by any brand ends up leading to capital loss along with loss of jobs in the sector. And now the pandemic poses another challenge for the dealer fraternity.
For example, the recent announcement by Harley-Davidson to discontinue its manufacturing and sales operations in India has left its Indian dealers stranded. This will result in the closure of 35 Harley-Davidson dealerships, with an approximate capital loss of INR 110-130 crores, besides also leading to a job loss of around 1,800-2,000 people at dealerships.
This is the fourth instance of automobile companies exiting India in the last three years (since 2017). Earlier, General Motors, MAN Truck and UM Lohia had quit their Indian operations, leaving their dealers in a similar fix. Due to FADA’s strong intervention and the Indian Government’s full-fledged support, General Motors and MAN Trucks had partially compensated their channel partners, but the UML matter remains unresolved till date.
Had there been a Franchise Protection Act in India, brands like these would not have abruptly closed their operations, leaving their channel partners and customers in the lurch.
We are already working on a draft with our legal team and have initiated communication with other retail associations to bring the Franchise law in India, which will support the dealer fraternity in the dire situation of an exit or termination.
We would also request the Government to initiate the law on priority as this law will help level the playing field for large international and domestic automakers and dealers and also help in regulating over-dealerisation.
Q: What kind of support/guidance FADA has given to its members to tide over the current situation triggered by the pandemic?
Gulati: These are unprecedented times. Everybody is making the best efforts to emerge from it in their own way. The auto dealership is one such business which was deeply impacted by COVID-19. The auto dealership is a very marginal profit business, and we do not have large funds like car and component manufacturers have, which makes it more difficult for us to emerge from this difficult time. The industry was already struggling with a 15 to 16-month slowdown, and the lockdown has pushed the entire industry further back.
FADA has provided all possible and necessary help to its dealer members. At the time of the lockdown, FADA wrote a letter to Prime Minister Narendra Modi to apprise him about the dealers’ issues and suggesting dealership survival and demand revival initiatives. Apart from this, FADA wrote a letter to SIAM making them aware of the situation of the dealers, requesting them to review the dealer margin and extend their support so that dealer can survive these difficult times. FADA quite actively worked to protect dealers from the loss on remaining stocks of BS-IV vehicles from the ban on the sale. The association petitioned the Supreme Court to extend the dateline for sale of these vehicles. At the same time, while securing the future of dealers, FADA demanded that car makers increase the dealer margin to five percent PBT and reduce the infrastructure cost by 25 percent.
FADA conducted online training for its dealer brothers, training them to prepare for maximum work with limited resources. (MT)
Greaves Cotton Establishes Dubai Subsidiary For International Expansion
- By MT Bureau
- July 01, 2026
Mumbai-headquartered engineering major Greaves Cotton has incorporated a wholly-owned subsidiary, Greaves International Trading FZE (GITFZE), in Dubai, United Arab Emirates. The subsidiary will function as a hub for trading and distribution, aiming to increase the company’s presence in the Middle East and Africa.
The subsidiary will manage business development, customer engagement, technical support, channel partnerships, aftermarket services and supply chain coordination. Its portfolio will include diesel engines, gensets and powertrain solutions.
Greaves International Trading FZE will initially target GCC markets, including the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain, with subsequent expansion planned for the Levant and Africa.
Parag Satpute, MD & Group CEO, Greaves Cotton, said, “International Business is a key growth driver for Greaves and a core pillar of our GREAVES.NEXT strategy. In line with our strategic roadmap, its contribution increased from 9 percent to 13 percent in FY2026. The establishment of Greaves International Trading FZE marks a significant step in strengthening our presence across the Middle East and Africa. It enhances our ability to respond with agility to market needs, deepen customer engagement and deliver reliable, future-ready solutions. This is a focused move towards expanding our global footprint and driving sustained, long-term growth.”
The establishment of GITFZE is part of the company's strategy to scale its footprint and export capabilities.
- Stellantis
- Santo Ficili
- Maserati
- Alfa Romeo
- Luca Napolitano
- Stellantis &You
- Jean-Philippe Imparato
- Emanuele Cappellano
Stellantis Appoints Santo Ficili As CEO Of Maserati Brand , Luca Napolitano Head Of Stellantis &You Sales & Services
- By MT Bureau
- July 01, 2026
Stellantis, one of the leading automotive groups, has announced appointments within its Enlarged Europe organisation, effective 1 July 2026.
The company has announced that Santo Ficili has been appointed the CEO of the Maserati brand, while continuing his role as CEO of Alfa Romeo. In addition, Luca Napolitano has been appointed Head of Stellantis &You Sales and Services.

These appointments follow the departure of Jean-Philippe Imparato, who is leaving the company after 36 years.
Emanuele Cappellano, COO, Enlarged Europe & European Brands and Head of Stellantis Pro One, said, “I would like to extend my sincere thanks to Jean-Philippe for his unparalleled contribution to our Company, in which he spent his entire professional life. Jean-Philippe has been a true example of how to combine passion with business, inspiring people with his daily commitment and deep knowledge of the automotive industry. I congratulate on their appointments Santo and Luca, who are already fully operational within Maserati and Stellantis &You organisations and will ensure continuity in these key areas. Their experience and leadership will be crucial in this new stage of growth.”
Tata Motors And Castrol India Forge Partnership For Used Engine Oil Recycling Pilot
- By MT Bureau
- June 30, 2026
Tata Motors has entered into a memorandum of understanding with Castrol India to launch a pilot programme focused on establishing a circular economy for used engine oil. The initiative directly supports India’s Extended Producer Responsibility regulations while addressing the environmental challenges posed by lubricant waste.
The collaboration will create a structured and traceable system for the collection, storage and channelling of used oil originating from Tata Motors’ authorised service network. Operations for this pilot are specifically centred in Karnataka, targeting a longstanding gap in the responsible handling of this hazardous material.
Under the programme, Tata Motors’ service touchpoints in the state will function as designated collection hubs. Castrol India will leverage its technical expertise to oversee the delivery of the recovered oil to registered recyclers, ensuring rigorous quality control and traceability throughout the recycling chain.
This partnership extends the companies’ established relationship and reinforces their mutual dedication to sustainability. The pilot complements Tata Motors’ wider strategy of promoting alternative-energy vehicles while supporting Castrol India’s objective of integrating recycled content into its premium lubricant offerings.
Vikram Agrawal, Head – Spares and Non-Vehicle Business, Tata Motors Commercial Vehicles, said, “Responsible used-oil management is central to building a truly circular automotive ecosystem in India. The volume of used engine oil generated across India’s roads each year makes responsible collection and recycling a matter of significant environmental consequence. By partnering with Castrol India, we are creating a credible, scalable model that links responsible collection at our service touchpoints to high-quality re-refined output. This is a meaningful step in Tata Motors’ broader sustainability journey.”
Anoop Jindal, Vice President – B2B (OEM) Sales, Castrol India Limited, said, “Creating a circular economy for lubricants requires collaboration across the entire value chain. This association with Tata Motors marks our first OEM collaboration focused on building a structured ecosystem for responsible used-oil management in India. We are working to strengthen every link in the circularity chain, from collection and channelisation to recycling and reuse. Insights from our used-oil collection pilots in southern India have deepened our understanding of both the opportunities and challenges involved in scaling circularity. Together with Tata Motors’ extensive service network, this initiative can help create a more organised, traceable and scalable model for used-oil circularity in India.”
- Renault Group
- Quitterie de Pelleport
- Sandra Gomez
- Francois Lavernos
- Francois Provost
- futuREady
- Kramer Levin Naftalis
- Frankel
- DLA Piper
- Rhodia
- Solvay
Renault Group Strengthens Management Team With New Leadership Roles
- By MT Bureau
- June 30, 2026
French automotive major Renault Group has appointed Quitterie de Pelleport as General Secretary, effective from 1 July 2026. The new division will oversee Legal, Audit, Risk, Ethics & Compliance, Prevention and Protection, Sustainability, Strategic Partnerships, Defence activities and the Circular Economy unit ‘The Future Is Neutral’.
The company also announced the appointment of Sandra Gomez as Chief Product & Program Officer and Francois Lavernos as Chief Information & Digital Officer. Both will report to CEO Francois Provost, who will oversee strategy and the futuREady product plan.
Francois Provost, said, “Four months after the launch of our futuREady plan, we are continuing the transformation of Renault Group with a clear focus on simplification and speed of execution. The creation of the General Secretariat is a key lever to strengthen our governance and our capacity to deliver on our ambitions. This role will also contribute to the development of certain high-potential activities. I have every confidence in Quitterie to lead this strategic function. At the same time, we are simplifying the scope of product, programs and strategy to accelerate the strengthening of our vehicle range and technologies.”
Pelleport joined Renault Group in 2021 as Chief Legal Officer. Her career includes roles at Kramer Levin Naftalis & Frankel, DLA Piper, Rhodia and Solvay.

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