Shifting World Order For The Auto Industry

As automobiles prices in India go over the roof with not a decent set of four wheels to be found anywhere below INR 10,00,000 on-road, the auto industry – not only in India but the world over seems to adjust for a significant shift in technology, manufacturing, costs, expectations of buyers and the demand of the governments.

The shift in the world over for the auto industry isn’t charming to say the least with global giants like General Motors announcing huge layoffs ahead of potential turmoil. This is despite the automaker acknowledging earlier on the need to invest in alternative fuel technology and offering electric passenger vehicles.

With a market share of about 10 percent, it is behind Tesla in its home market. Tesla commands a market share of 48.2 percent as per the latest data published by Cox Automotive and Kelley Blue Book.

At the centre of the worry among automakers with a legacy the world over seems to be of the uptake in electric vehicles. It is slower than expected besides bringing competition from destinations that were until now least considered.

Besides inflation a big leading factor in markets like US and India, which has driven vehicle prices over the roof, automakers are also grappling with the geopolitical situations that could potentially disrupt the supply chains and drastically alter the prices of crude oil.

With many alternative fuel technologies such as bio-fuels, gaseous fuels and hydrogen still away from enjoying the popularity fossil fuels are, and to some extent electric/hybrid, the shifting world order for the auto industry is made complicated by the rush of various governments to tighten the regulations.

The considerable and quick elevation in prices in automobiles this factor is contributing too, has ensured that automakers address a demand trend that is not something that they were very successful at anticipating.

In India, the passenger vehicle market leader Maruti Suzuki moved away from diesel engines as the BS VI emission norms kicked in. This action seems to reflected through the sales of its Jimny lifestyle SUV as compared to that of the Mahindra Thar SUV, which is available with a petrol as well as a diesel engine.

The fact that a supplier like Cummins continues to invest in IC engines – diesel in particular – in indicative of the fact that the transition to alternative fuel technologies will still take a long time to come through.

When its does come through, it will not be just two fuels such as petrol or diesel, but a range of technologies that will have a higher bearing on costs, sustainability and convenience.

The cost to environment is a factor that seems to be not clear yet in the case of each alternative fuel technology. The gap between ‘green’ and ‘grey’ energy source is yet a considerable one to overcome.  

As it happens, a good number of jobs and enterprises in the auto industry – the world over – will be subject to greater scrutiny in terms of how they are able to navigate past the headwinds and best leverage the tailwinds.

Auto majors like General Motors and Stellantis are coming to face that scrutiny. In India too, the situation isn’t very different.  

The risk where people stop back and continue using their existing vehicles is likely to ensure a rethinking of strategy by the government regarding the route to a greener future that it would want to take without economically jeopardising the future of its people.  

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Good Business Lab

Good Business Lab brought together senior automotive executives, industry actors and shopfloor workers at a leadership conference in New Delhi to discuss strategies for increasing female workforce participation across India's automotive manufacturing sector.

The event followed the organisation's September research report, which revealed that women account for 8.7 percent of the combined original equipment manufacturer and component manufacturing workforce across the country.

The conference addressed findings from a three-year study by Good Business Lab spanning over 55 automotive firms, 400 stakeholders and 1,900 individuals. Discussions focused on practical shopfloor interventions to improve recruitment and retention, including talent supply chains, night-shift operational frameworks, last-mile transportation solutions and childcare infrastructure.

Industry panels examined career progression pathways, performance metrics for middle management retention, and workplace safety conditions required to support long-term employment.

The event featured three panel sessions covering business metrics, worker perspectives, and sector-wide operational scalability. Executives participating in the discussions included Suman Mishra, Chief Executive Officer and Managing Director of Mahindra Last Mile Mobility; Viveka Bhandari, Chief Operating Officer of Padmini VNA Mechatronics; Sunil Arora, Managing Director of Abilities India Pistons & Rings; Satyaprakash Patil, Chief Human Resources Officer of Honda Motorcycle & Scooter India; and Vinkesh Gulati, Chairperson of the Automotive Skills Development Council.

A panel of female shopfloor associates from Abilities India Pistons & Rings, Asahi India Glass, Honda Motorcycle & Scooter India and Sansera Engineering detailed their career trajectories and operational experiences in vehicle assembly and component production.

Nirmal Deshpande, Managing Director of Good Business Lab, said, “The evidence increasingly mirrors what we are hearing from industry: women’s participation is no longer just an inclusion imperative, but a business necessity. Several leading firms are already showing what is possible; the challenge now is scale. We brought business leaders, women workers and the wider ecosystem together to chart the path ahead. The opportunity is clear: now we need to turn what works into action across the sector.”

Good Business Lab plans to collaborate with automotive manufacturers, philanthropic organisations and industry bodies to pilot shopfloor solutions and co-design workforce frameworks across the manufacturing sector.

MG Developer Program

JSW MG Motor India, one of the leading passenger vehicle manufacturers, has announced the eight winning startups selected for the 6th edition of the MG Developer Program.

The startup engagement initiative, centred on the theme 'Innovation in Automotive', evaluated over 130 applications before selecting the finalists for pilot deployment consideration.

The selected startups comprise Nayan Technologies, Technod8.AI, LiveNSense, LW3, Smaartbrand by Acquink Solutions, Fitsol, Cautio and Meta Materials Circular Market.

The chosen entities specialise in artificial intelligence (AI) platforms, industrial software, battery supply chain tracking, mobility intelligence, supply chain decarbonisation and automotive circular economy systems.

The winners will collaborate with the vehicle manufacturer and program partners to test and implement pilot projects across industrial operations, manufacturing, customer experience and mobility services.

Anurag Mehrotra, Managing Director, JSW MG Motor India, said, "We are entering an era where the boundaries between mobility, data, and artificial intelligence are rapidly converging. The next wave of transformation in the automotive industry will be driven by innovators who can connect these ecosystems and create solutions with real-world impact. Through the MG Developer Program, we are committed to providing startups with a platform to collaborate, experiment and scale breakthrough ideas. The winning startups of Season 6.0 represent some of the most promising innovations across automotive technology, sustainability, industrial intelligence, and mobility services. We look forward to partnering with them to explore pilot deployments and unlock new possibilities for the future of mobility."

The sixth season was conducted in partnership with DPIIT, Startup India, JSW, NCPI BHIM, Jio, Gulf Oil India, TiE Delhi NCR, iCreate, Allianz Partners India, TERI, BSES Rajdhani Power Limited, LICO Materials and Pulse Energy.

The program saw more than 40 startups shortlisted for presentations, with 18 reaching the final jury stage. Since its launch in 2019, the program has evaluated over 1,680 startup applications covering connected vehicles, electric mobility, artificial intelligence, and manufacturing technologies.

Cummins India Appoints Gbile Adewunmi As Managing Director

Gbile Adewunmi

Cummins India has announced the appointment of Gbile Adewunmi as Managing Director and India Regional Leader, effective 1 November 2026. Adewunmi will assume the position alongside his current role as leader of Industrial Markets within Power Systems, where he will continue to direct business operations for the division.

In his current role as Vice-President, Power Systems Industrial Markets, Adewunmi oversees customer and partner operations across industrial segments, including mining. His work in the division has focused on hybrid-electric retrofit systems, mining technologies, and power solutions aimed at operational efficiency and emissions reduction.

Jenny Bush, President of Power Systems, Cummins, said, “Gbile is a respected global leader with deep experience across Cummins and a strong track record of delivering customer-focused growth and business performance. His enterprise perspective, ability to build high-performing teams and commitment to our customers make him exceptionally well positioned to lead Cummins India Limited and the India region while continuing to advance our Industrial Markets strategy.”

Adewunmi said, “I am honoured to take on this expanded role and to work alongside the talented teams across Cummins India, the India region and Industrial Markets. “India is a critical market for Cummins, and I look forward to partnering with our employees, customers and stakeholders to build on our strong foundation and continue powering a more prosperous world.”

Birla Carbon To Showcase Conductive Carbon Portfolio At Battery Show North America 2026

Birla Carbon To Showcase Conductive Carbon Portfolio At Battery Show North America 2026

Birla Carbon is pushing deeper into speciality materials, positioning a suite of conductive carbon solutions aimed at tough applications that include next-generation batteries and other high-value conductive uses.

Within battery electrodes, conductive carbon creates the electron pathways that keep performance steady. Selecting the correct conductive additive can translate into quicker charging, stronger high-rate capability and a longer cycle life, while also making battery manufacturing more efficient. At The Battery Show North America 2026, Birla Carbon will put this portfolio on display. The event runs 12–15 October at Huntington Place in Detroit, Michigan, with the company located at Booth 3029.

Showcased products will include Conductex i conductive carbon black grades, Nanocyl carbon nanotubes and blend formulations combining carbon black with CNTs, all built for a broad spread of conductive applications. They offer high purity, leading conductivity and consistent dispersibility, while Conductex i grades additionally cut solvent and energy use during electrode production, bringing down customer costs. The additives address industry priorities such as charge acceptance, battery capacity, dry coating and solid-state, helping manufacturers keep pace with rising demands without giving up quality, consistency or dependable supply.

Shashank Awasthi, President, Speciality Materials, Birla Carbon, said, “Electrification is creating new performance demands across the materials value chain, and advanced carbon materials have an important role to play in meeting them. At Birla Carbon, we are combining our expertise in carbon materials with an expanding specialty portfolio to help customers address these evolving requirements. Established lithium-ion battery manufacturers need to showcase supply chain resilience, extended cycle life and ever-increasing fast charging requirements, which Birla Carbon’s portfolio enables. Next-generation cell technologies, like LMFP, sodium-ion, solid-state and metal-air, are rapidly improving by incorporating ConductexTM i carbon blacks and NanocylTM carbon nanotubes into their formulations.”