Turtle Wax, a global name in the car care industry, entered the Indian market this year. With its aggressive plans and the ongoing demand for car care products, the company aims at becoming one of the largest care car product suppliers in Doing It Yourself (DIY) segment, besides, establishing a strong presence in Do-It-For-Me (DIFM) space.

According to Sajan Murali Puravangara, Country Manager and Director, Turtle Wax India, the car care industry is an integral part of the automotive industry, and changing buying preference from the mileage, and low maintenance to aesthetics, safety, comfort and features are fuelling demand for car care products.

“India has been witnessing good growth in car sales in last decade, whereas in the last five years, we see traction in the car care industry on account of changing trends or reasons to buy a car. In recent years, the way people look at the car has changed. They buy cars for the looks and features, and that also led to an interest to keep their cars new, tidy and clean; this is bringing demand for car care products. The interest is also coming from the mass car segment. In the last two years, we are getting the indication that the car care industry will be the next sunshine industry in the future,” explained Puravangara.

Turtle Wax, a family-owned company, has been in the car care business for nearly 75 years and operates in over 120 countries. Before establishing its third subsidiary in India, the company has been operating with two subsidiaries- the US and Europe.

India has a population over 1.3 billion and only 22 people out of a thousand own car, while in the US and UK, 980 and 850 per 1,000 individuals have a car, respectively. The massive headroom for the car segment in the next one-and-a-half-decade will trigger further growth for the car care segment in the long term, opines Puravangara.

According to a research report, the current car care industry in India is slightly less than one billion USD and expected to reach $1.44 billion in 2027. Explaining the growth factors, the report says, people usually keep their cars for more than seven years in India, and hence car care products are being increasingly used to restore the paint and for detailing and interiors. Along with this, many car care product manufacturers from Europe and North American markets have their presence in India through e-commerce websites and strong dealership networks. The same report adds that by 2027, the interior car care product segment will be around of $0.73 billion, while the exterior car product market will grow to USD 0.7 billion.

Consumer behaviour, cheap labour, and lack of necessary know-how make the Indian car care industry more challenging for the companies to operate in the DIY space.

In western countries, cars are a part of the family, and family members take basic care. In the US and other developed countries, the DIY segment is about 80 percent of the total car care industry; however, in India, it is of around 30 percent. “In countries like India, due to the hectic work schedule and cheap labour, DIFM dominates in the car care segment. There is always a third person to take basic care of cars in India. Coupled with this, the know-how is fairly lower in India when it comes to basic things such what wax can do to your car and what are the ways to protect cars’ interior and exterior,” Puravangara said.

However, the pandemic in the last eight months has proven useful for the car care segment. “We have seen momentum in the DIY business in the last six months. Since people have been at home, they have a lot of time at their disposal. They find time to take care of their cars. We are also seeing people are increasingly enquiring on different social media platforms on how to take care of their cars and sharing other issues,” he said.

As a part of the strategy to penetrate its products, the company will heavily focus on educating consumers on primary car care and the company’s products. “Being a global leader in the car care industry, it is our top priority to educate people on car care, know-how and our product usages and benefits.”

In the next three to four months, the company will start campaigns on social media channels. The campaign will invite consumers with their queries or to share their experience and issues.

“The company will also bring out videos on how to use our products and use the social influencers on YouTube and Instagram,” Puravangara said.

Though India is seeing a growing number of women behind in the wheel, the car care industry is yet to consider women as their potential customers. However, Turtle Wax understands the role of women in the overall automotive industry and expects the growing number of women car owners evidently will reflect in the car care industry.

To widen its customer base, the company will also promote the car wash as a family celebration where family members will take participate in washing, cleaning and taking care of the car. “Washing and cleaning cars is a family affair in many countries, and therefore the company will be promoting the same in India as well,” added he.

However, external factors that also possess further challenges for car care products. Considering vast territories, different weather, pollutions and scarcity and quality of water put car care product performance under severe pressure. Keeping the external challenges in mind, the company plans to bring in products that are suitable to the Indian markets.

“A larger challenge is not only the availability of water but the hard water which leaves marks on the car. Coupled with this, extreme temperature and dust and pollution affect the car. We are bringing in the products that will take care of cars in the Indian environment. We have asked the company to make products suitable for the Indian market,” said the executive.

Currently, the company offers the products required to clean, shine and protect the car inside out. The product portfolio includes shampoo to clean, wax to shine and various interior cleaners in the form of foam and liquid to clean the interiors of the car. It also offers various speciality products like trim restorer, chrome polish, headlight lens restorer, Odor-X Odor removing solutions, etc. to address specific car care requirements. Turtle Wax also has a ceramic coating that has 10H hardness which gives the high gloss, ultra-hydrophobicity, extreme chemical resistance, UV protection and easy cleaning properties. The company plans to bring in graphene-based ceramic coating solutions, which is the new technology in the car care industry.

The company is planning to bring 75th-anniversary Ceramic Paste Wax in Q1 2021, and will also introduce windshield washer fluid shortly in India. Other products from the company for the India market include all-metal polish that polishes all metal surfaces of the car’s exterior; Glass cleaner to keep the glass streak-free during the ride; ClearVue Rain Repellent that helps get better visibility during the monsoon rains; Trim Restorer since the Trims fades here in India more than the rest of the world and Windscreen washer fluid to remove the dirt and grime from the windshield glass.

The company will also introduce waterless washing products that cater to areas where water is scarce. The company’s waterless wash and wax has advanced polymer technology that lifts dirt to prevent starching, while the enriched wax gives a shiny and protective finish. Its rain repellent formula prevents watermarks and extends time in between cleaning.

The company will also bring in its Turtle Wax Hybrid Solutions ICE Seal N Shine, premium car paint sealant. The ICE Seal N Shine gives the car a layer of super-hydrophobic silicone for up to six months of protection against streaks, scratches and swirls.

To set up its network, the company will go through a distribution route and for which it has selected 23 cities, which have larger car density. Turtle Wax India is appointing own distributors in these cities who will take care of retailers and workshops. It has also identified another 48 towns in which it will supply products to dealers who will provide the products in the respective markets.

“We will have our main presence in all metro cities including Chennai, Hyderabad, Bangalore, Delhi-NCR, Kolkata, Pune, Mumbai, and additional upcoming cities like Ahmedabad, Coimbatore, Cochin, Surat etc,” he added.

The company plans to have about 10,000 outlets by the end of next June. Turtle Wax India has also set up the car care studios in Pune, Bangalore and New Delhi. The studio will be not based on a franchise concept; instead, it will be a co-branded activity. “We provide our products and branding support, but the studios also keep their brand identity,” he said. The company also has plants to have such studios in its 23 cities.

Puravangara declined to share the current revenue and future commercial targets but said sales numbers are increasing with each passing month. Currently, the company is importing its products from global subsidiaries, but he said the company will have a look into setting up local production capabilities. “The way it is going, we will have to do something locally as well. I don’t think we will be able to manage (the demand) with our global support when the demand goes up,” he said.

The company is looking for an option of re-packaging under which it will get bulk products and repack for the domestic market. “We will also see if some India oriented products will be manufactured here, completely. Those options are quite open,” he added.

Many Indians are using hair shampoo sachets to wash cars. When asked whether the company is looking to introduce car wash shampoo in sachets, he said it will not look into sachet option but will be looking to have a bottle of 100 to 200 ml. “We are still looking at those options of small bottles, but per wash, cost increases with smaller bottles,” he added.

Talking on the challenges, he said, it is on finalising the complete product portfolio that suits to the rapidly changing requirements of the Indian market. “We need to keep reinventing on products to be a leader in the market,” he concluded. (MT)

Stellantis CEO Carlos Tavares has stepped down due to differences with the board, a news report in the CNN.com (Business) has mentioned. It has also mentioned that Tavares faced criticism for the lack lustre performance of the Group brands – formed with the coming together of FCA and PSA Groups – during the nine months of the current calendar year in the US. 
The announcement of Tavares’ departure comes at a time when popular group brands such as Jeep, Chrysler and Dodge have seen sales drop as the ‘affordable’ models are discontinued under the wake of a ‘lean’ strategy and in what looks like an attempt to elevate the brands to offer premium luxury vehicles. 
In India too, the Jeep vehicles are priced much higher than they may be worthy of. It is no surprise therefore that they are being undercut by Jeep-like vehicles from brands like Mahindra, which costs many million Rupees less. 
Beginning its journey in Mumbai after Independence by assembling Willys CJ3 Jeep under license from Willys Corporation, Mahindra has grown to be a leading utility and SUV vehicles manufacture in India. It has also found a strong footing in export markets of US, Australia and South Africa with its 4x4 vehicles. 
Also failing to extensively refresh or introduce next generation models such as the Compass in India, Jeep is not doing great in India either, the figures indicate. The other brand, Citroen seems to be better positioned and more agile in its ability to learn and adapt to the market requirements in the country. It too is yet to show its prowess to set the sales charts on fire in India.   
Criticised to have taken the lean strategy a bit too far to come back and bite the group where it hurts the most, Tavares’ stepping down comes at a time when dealers across many parts of the world struggle to move the inventory on their lots. 
Several workers laid off at several plants of the group – particularly in the US – have also criticised Tavares for the situation Stellantis got into in that market. 
The situation in other markets is claimed to be not very different either. 
The process to appoint the new permanent CEO is underway with a Special Committee of the Board expected to announce one in the first half of 2025 calendar year, as per the report. A new Interim Executive Committee, chaired by John Elkann, will be established, the report further mentions. 
Global sales volume for the first half of this year fell 10 percent in the case of Stellantis. In the third quarter, it plunged 20 percent. 
With many loyal buyers of Dodge and Jeep vehicles keeping away as the prices have risen way beyond, sales in US have been down by 17 percent in the first nine months of the year. 

After its longtime partner Renault revealed plans to sell off its interests in Nissan, which recently made news as one of the partners in a three-company alliance involving Honda and Mitsubishi as the other two to capitalise each’s strengths, Nissan is trying to save itself from collapse as per a recent report in news.com.au. 
Offering just one compact SUV model in India, the Magnite, Nissan, as per the report, has between 12 to 14 months to survive as it works to fill up the gaping hole Renault’s departure will leave in its finances. 
Searching for a new investor to ensure its survival beyond 2025, Nissan –finalising the terms of its new electric vehicle partnership with Honda that has been its arch rival – is evaluating ‘all options’ including getting Honda to purchase a stake in it, claim industry sources. 
The development coincides with a major restructuring that the Japanese automaker has undertaken amid declining sales in China and USA. With the 25-year partnership – which began in 1999 with Renault saving Nissan from going belly up – nearing an end, the company is at a juncture where it would have to team up with other organisations, including automakers, to counter situations that could be an outcome of intense geopolitical shifts and the rising clout of Chinese players across continents in areas such as EVs. 
 

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United Nations Alliance of Civilisations and BMW Group has honoured India’s grassroots Initiative ‘Football and Beyond’ during the 10th UNAOC Global Forum. ‘Football and Beyond’ is the initiative of India-based organisation ‘Shreeja India’, which is one of the ten grassroots initiatives that were honoured recently under the Intercultural Innovation Hub (IIH), a joint initiative of the United Nations of Civilizations (UNAOC) and the BMW Group. The joint initiative was implemented with the support of Accenture.

The ‘Football and Beyond’ initiative was honoured at a ceremony held in Cascais, Portugal, under the theme ‘United in Peace: Restoring Trust, Reshaping the Future – Reflecting on Two Decades of Dialogue for Humanity’.
The Forum convened prominent figures, political leaders, UN officials including the United Nations Secretary-General, António Guterres, as well as representatives from civil society, academia, and the private sector, to share insights and reflect on the 20 years of the United Nations Alliance of Civilizations’ impactful work.

The ’Football and Beyond’ initiative leverages the unifying power of football to bridge divides across diverse backgrounds while promoting inclusivity and empowerment. By using football as a development tool, the initiative integrates sports with education, mental wellness, social awareness, and skills development. This holistic approach empowers girls and uplifts communities that lack access to essential services such as basic education, nutrition, healthcare, and livelihood opportunities, paving the way for sustainable growth and social cohesion.

"Shreeja India’s inclusive tactic to empower underprivileged girls and children with a sports-based endeavour is producing powerful narratives in the grassroots of rural India. With the recognition of the Intercultural Innovation Hub, we feel more driven to connect, collaborate and contribute towards breaking barriers and building cohesive societies," said Somasree Basu, Program Manager at Shreeja India.

“With the Intercultural Innovation Hub, we celebrate outstanding initiatives implemented by extraordinary individuals working to bridge intercultural divisions in innovative and impactful ways,” said Ilka Horstmeier, Member of the Board of Management of BMW AG People and Real Estate, Labour Relations Director. “At the BMW Group, we believe that diversity not only enhances our company but is crucial for social unity and global progress. That is why we are deeply thankful for our strong partnership with the UNAOC. This collaboration allows us to support remarkable initiatives like Shreeja India’s work in empowering underprivileged children, making a tangible difference in their communities and contributing to a better and more inclusive Indian society,” she added.

French energy major TotalEnergies has announced that it will not make any new investments in Adani Group companies till the latter has been cleared against its alleged allegation of corruption.

In an official statement, TotalEnergies said it learned through public announcements made by the US authorities of the indictment of certain individual Adani group executives in relation to an alleged corruption scheme linked to the business of Adani Green Energy (AGEL).

The French company said that is not targeted nor involved in the facts described by such indictment, but it will take all relevant actions to protect its interests as a minority (19.75 percent) shareholder of AGEL and as a joint-venture partner (50 percent) in project companies with AGEL.

Until such time when the accusations against the Adani group individuals and their consequences have been clarified, TotalEnergies has said it will not make any new financial contribution as part of its investments in the Adani group of companies.

It further clarified that its earlier investments in Adani’s entities were undertaken in full compliance with applicable laws, and with TotalEnergies’ own internal governance processes pursuant to due diligence and representations made by the sellers. The company said it was not made aware of the existence of an investigation into the alleged corruption scheme.

In January 2021, TotalEnergies acquired a minority interest in Adani Green Energy of which it now owns 19,75 percent. As part of its strategy to enhance its development in renewables in India through direct access to a portfolio of assets, TotalEnergies also has acquired 50 percent stake in 3 JVs operating renewable assets (AGEL23 in 2020, AREL9 in 2023, AREL64 in 2024).