Turtle Wax, a global name in the car care industry, entered the Indian market this year. With its aggressive plans and the ongoing demand for car care products, the company aims at becoming one of the largest care car product suppliers in Doing It Yourself (DIY) segment, besides, establishing a strong presence in Do-It-For-Me (DIFM) space.

According to Sajan Murali Puravangara, Country Manager and Director, Turtle Wax India, the car care industry is an integral part of the automotive industry, and changing buying preference from the mileage, and low maintenance to aesthetics, safety, comfort and features are fuelling demand for car care products.

“India has been witnessing good growth in car sales in last decade, whereas in the last five years, we see traction in the car care industry on account of changing trends or reasons to buy a car. In recent years, the way people look at the car has changed. They buy cars for the looks and features, and that also led to an interest to keep their cars new, tidy and clean; this is bringing demand for car care products. The interest is also coming from the mass car segment. In the last two years, we are getting the indication that the car care industry will be the next sunshine industry in the future,” explained Puravangara.

Turtle Wax, a family-owned company, has been in the car care business for nearly 75 years and operates in over 120 countries. Before establishing its third subsidiary in India, the company has been operating with two subsidiaries- the US and Europe.

India has a population over 1.3 billion and only 22 people out of a thousand own car, while in the US and UK, 980 and 850 per 1,000 individuals have a car, respectively. The massive headroom for the car segment in the next one-and-a-half-decade will trigger further growth for the car care segment in the long term, opines Puravangara.

According to a research report, the current car care industry in India is slightly less than one billion USD and expected to reach $1.44 billion in 2027. Explaining the growth factors, the report says, people usually keep their cars for more than seven years in India, and hence car care products are being increasingly used to restore the paint and for detailing and interiors. Along with this, many car care product manufacturers from Europe and North American markets have their presence in India through e-commerce websites and strong dealership networks. The same report adds that by 2027, the interior car care product segment will be around of $0.73 billion, while the exterior car product market will grow to USD 0.7 billion.

Consumer behaviour, cheap labour, and lack of necessary know-how make the Indian car care industry more challenging for the companies to operate in the DIY space.

In western countries, cars are a part of the family, and family members take basic care. In the US and other developed countries, the DIY segment is about 80 percent of the total car care industry; however, in India, it is of around 30 percent. “In countries like India, due to the hectic work schedule and cheap labour, DIFM dominates in the car care segment. There is always a third person to take basic care of cars in India. Coupled with this, the know-how is fairly lower in India when it comes to basic things such what wax can do to your car and what are the ways to protect cars’ interior and exterior,” Puravangara said.

However, the pandemic in the last eight months has proven useful for the car care segment. “We have seen momentum in the DIY business in the last six months. Since people have been at home, they have a lot of time at their disposal. They find time to take care of their cars. We are also seeing people are increasingly enquiring on different social media platforms on how to take care of their cars and sharing other issues,” he said.

As a part of the strategy to penetrate its products, the company will heavily focus on educating consumers on primary car care and the company’s products. “Being a global leader in the car care industry, it is our top priority to educate people on car care, know-how and our product usages and benefits.”

In the next three to four months, the company will start campaigns on social media channels. The campaign will invite consumers with their queries or to share their experience and issues.

“The company will also bring out videos on how to use our products and use the social influencers on YouTube and Instagram,” Puravangara said.

Though India is seeing a growing number of women behind in the wheel, the car care industry is yet to consider women as their potential customers. However, Turtle Wax understands the role of women in the overall automotive industry and expects the growing number of women car owners evidently will reflect in the car care industry.

To widen its customer base, the company will also promote the car wash as a family celebration where family members will take participate in washing, cleaning and taking care of the car. “Washing and cleaning cars is a family affair in many countries, and therefore the company will be promoting the same in India as well,” added he.

However, external factors that also possess further challenges for car care products. Considering vast territories, different weather, pollutions and scarcity and quality of water put car care product performance under severe pressure. Keeping the external challenges in mind, the company plans to bring in products that are suitable to the Indian markets.

“A larger challenge is not only the availability of water but the hard water which leaves marks on the car. Coupled with this, extreme temperature and dust and pollution affect the car. We are bringing in the products that will take care of cars in the Indian environment. We have asked the company to make products suitable for the Indian market,” said the executive.

Currently, the company offers the products required to clean, shine and protect the car inside out. The product portfolio includes shampoo to clean, wax to shine and various interior cleaners in the form of foam and liquid to clean the interiors of the car. It also offers various speciality products like trim restorer, chrome polish, headlight lens restorer, Odor-X Odor removing solutions, etc. to address specific car care requirements. Turtle Wax also has a ceramic coating that has 10H hardness which gives the high gloss, ultra-hydrophobicity, extreme chemical resistance, UV protection and easy cleaning properties. The company plans to bring in graphene-based ceramic coating solutions, which is the new technology in the car care industry.

The company is planning to bring 75th-anniversary Ceramic Paste Wax in Q1 2021, and will also introduce windshield washer fluid shortly in India. Other products from the company for the India market include all-metal polish that polishes all metal surfaces of the car’s exterior; Glass cleaner to keep the glass streak-free during the ride; ClearVue Rain Repellent that helps get better visibility during the monsoon rains; Trim Restorer since the Trims fades here in India more than the rest of the world and Windscreen washer fluid to remove the dirt and grime from the windshield glass.

The company will also introduce waterless washing products that cater to areas where water is scarce. The company’s waterless wash and wax has advanced polymer technology that lifts dirt to prevent starching, while the enriched wax gives a shiny and protective finish. Its rain repellent formula prevents watermarks and extends time in between cleaning.

The company will also bring in its Turtle Wax Hybrid Solutions ICE Seal N Shine, premium car paint sealant. The ICE Seal N Shine gives the car a layer of super-hydrophobic silicone for up to six months of protection against streaks, scratches and swirls.

To set up its network, the company will go through a distribution route and for which it has selected 23 cities, which have larger car density. Turtle Wax India is appointing own distributors in these cities who will take care of retailers and workshops. It has also identified another 48 towns in which it will supply products to dealers who will provide the products in the respective markets.

“We will have our main presence in all metro cities including Chennai, Hyderabad, Bangalore, Delhi-NCR, Kolkata, Pune, Mumbai, and additional upcoming cities like Ahmedabad, Coimbatore, Cochin, Surat etc,” he added.

The company plans to have about 10,000 outlets by the end of next June. Turtle Wax India has also set up the car care studios in Pune, Bangalore and New Delhi. The studio will be not based on a franchise concept; instead, it will be a co-branded activity. “We provide our products and branding support, but the studios also keep their brand identity,” he said. The company also has plants to have such studios in its 23 cities.

Puravangara declined to share the current revenue and future commercial targets but said sales numbers are increasing with each passing month. Currently, the company is importing its products from global subsidiaries, but he said the company will have a look into setting up local production capabilities. “The way it is going, we will have to do something locally as well. I don’t think we will be able to manage (the demand) with our global support when the demand goes up,” he said.

The company is looking for an option of re-packaging under which it will get bulk products and repack for the domestic market. “We will also see if some India oriented products will be manufactured here, completely. Those options are quite open,” he added.

Many Indians are using hair shampoo sachets to wash cars. When asked whether the company is looking to introduce car wash shampoo in sachets, he said it will not look into sachet option but will be looking to have a bottle of 100 to 200 ml. “We are still looking at those options of small bottles, but per wash, cost increases with smaller bottles,” he added.

Talking on the challenges, he said, it is on finalising the complete product portfolio that suits to the rapidly changing requirements of the Indian market. “We need to keep reinventing on products to be a leader in the market,” he concluded. (MT)

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European automotive group Stellantis has appointed Sandeep Bhambra as the head of design for the Citroen and DS Automobiles brands, effective 2 November 2026.

Bhambra succeeds Pierre Leclercq at Citroen and Thierry Metroz at DS Automobiles, reporting directly to Gilles Vidal, Head of Design for Stellantis European brands. He will also join the management teams of both brands under Xavier Chardon, CEO of Citroen and DS Automobiles.

Leclercq transitions to Head of Design for Opel and Vauxhall, succeeding Mark Adams, who is retiring. Thierry Metroz will transition to support Gilles Vidal on European design strategy.

"The arrival of Sandeep Bhambra marks a new step in our ambition to strengthen the identity and appeal of our brands. His experience, creativity and vision of Design will be valuable assets in supporting Citroën and DS Automobiles in expressing strong and distinctive identities, true to their heritage while firmly looking to the future. I would also like to thank Pierre Leclercq for his work and contribution to Citroën. His talent and vision have helped shape several key projects and reinforce the brand’s distinctive character. I wish him every success in his new role at Opel," said Xavier Chardon.

Gilles Vidal said, "I am particularly pleased to entrust Sandeep with the responsibility for the Design of Citroën and DS Automobiles. His background, combining creativity, strong product expertise and a strategic vision of Design, will be a major asset in supporting the ambitions and transformation of both brands. I would also like to warmly thank Pierre Leclercq for his commitment and contribution to the development of Citroën Design, and wish him every success in his new role leading Design at Opel. Finally, I would like to thank Thierry Metroz for his talent, passion and contribution to DS Automobiles Design. His experience and vision will be invaluable in his new role."

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BendPak has launched the OctaFlex Series, turning its eight-arm car lift concept into production reality. The two-post lift aims to improve bay productivity, technician ergonomics and operational precision, making cab-off repairs, EV battery replacement and other demanding tasks efficient enough to pay for itself. The OctaFlex 12DPS is now shipping and will appear at the SEMA Show from 3–6 November in Upper South Hall Booth #36129.

After introducing the concept in 2024, BendPak spent two years refining it through customer feedback and lab testing. The OctaFlex 12DPS pairs a traditional 12,000-pound-capacity two-post lift with an integrated 6,000-pound lift-assist system, described as an industry first. Four primary arms support the vehicle while four secondary arms raise, lower or hold cabs, drivetrains, EV batteries, suspension assemblies and other heavy components without extra equipment, helpers or bays. The auxiliary arms move out of the way when not needed, allowing standard two-post operation.

The patent-pending series also features a magnetic pendant controller with two-speed controls, letting technicians stand back from the columns for better visibility. Each set of arms operates independently at normal or slow speed, supporting the fine alignment needed for EV battery installation or single-handed cab and chassis removal.

Dave’s Auto Center in Centerville, Utah, services trucks nationwide and performs multiple cab-offs daily across 25 bays. Owner Dave Bell said the installed OctaFlex saves hours, easing cab removal and allowing chassis work while the cab is airborne. He called it significantly more efficient than completing the cab-off before remaining repairs.

BendPak says shops save an average of two hours per cab-off. A bay pulling 20 cabs monthly at a USD 150 hourly rate could add USD 6,000 monthly, or USD 72,000 annually. Customers can calculate returns by visiting the OctaFlex page on the company website. Savings also come from eliminating a second technician and completing work in one bay instead of two.

Because OctaFlex holds chassis and cab, technicians stand comfortably with everything at eye level, improving ergonomics and eliminating manual lifting of heavy components. The lift features BendPak’s Automatic Swing Arm Restraint System with a 360-degree grip and 10 times traditional holding power. It is third-party tested and ALI Certified as model EV12DPS.

Jeff Kritzer, President and CEO, BendPak, said, “As dealers and independent repair shops continue to struggle with an ageing and shrinking technician workforce, they also face surging demand for labour-intensive tasks like cab-off repairs and EV service. OctaFlex eases the pressure by helping technicians handle complex jobs independently with greater efficiency and less physical strain, maximising throughput and profit potential.”

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Skoda Auto Volkswagen India (SAVWIPL) and the Automotive Research Association of India (ARAI) have signed a Memorandum of Understanding (MoU) to expand vehicle safety and crash testing infrastructure in Chakan, Pune.

Under the agreement, SAVWIPL will transfer a land parcel adjacent to its Chakan car manufacturing plant to ARAI. The site will be used by ARAI to construct an advanced crash test facility for future mobility vehicles, covering both battery electric vehicle (BEV) and internal combustion engine (ICE) models. The facility will expand domestic validation capacity for electric vehicles, support faster implementation of Bharat NCAP requirements and enable testing needed for international export markets.

H D Kumaraswamy, Union Minister of Heavy Industries and Steel, Government of India, said, "Expanding local R&D and safety testing infrastructure is essential as India's automotive sector advances. This initiative between ARAI and Škoda Auto Volkswagen India strengthens domestic testing capacity for electric vehicles and safety standards. By establishing this facility in Chakan, we are supporting the faster implementation of future Bharat NCAP requirements, helping address India-specific road safety challenges. It will also strengthen the capabilities of OEMs in India to develop vehicles that meet stringent export market requirements."

Piyush Arora, MD & CEO, Skoda Auto Volkswagen India, said, "Vehicle safety and local engineering capability are central to our operations in India. When ARAI required land for a specialised crash test facility adjacent to our Chakan plant, we adjusted our future expansion layout to support their request. As the company whose INDIA 2.0 vehicles were the first India-made cars to achieve 5-star Global NCAP ratings for both Adult and Child Occupant Protection, we have always believed that raising safety standards benefits the entire industry. This strategic partnership will help accelerate the development of safer vehicles in India by shortening EV development timelines, strengthening Bharat NCAP testing, and expanding the country's overall automotive engineering capabilities."

Dr Reji Mathai, Director, ARAI, said, "The future of mobility will be defined not only by innovation but also by the strength of the ecosystem that enables safe, sustainable, and globally competitive vehicle development. This MoU represents a strategic milestone in India’s automotive testing and safety infrastructure. As vehicle technologies evolve rapidly, the need for advanced validation, crashworthiness assessment, and regulatory compliance capabilities will continue to grow. We view this partnership as an important step towards building world-class capabilities that will serve the mobility sector for decades to come."

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Rajendra Petkar, President and long-time Head of Engineering at Tata Motors, is to step down after an illustrious career of nearly four decades, according to media reports.

Petkar has rich experience in vehicle engineering and technology development across passenger cars and commercial vehicles. He has played a key role in reshaping the latest product portfolio at Tata Motors as he drove technological transitions managing Emerging Mobility & Technology Strategy at the automaker.

In his tenure as President and Chief Technology Officer of Tata Motors, Petkar managed an engineering division of over 5,000 personnel spanning technical centres in India, the United Kingdom and Italy.

Petkar led the introduction of battery electric vehicle platforms, the commercialisation of hydrogen fuel cell buses and the initial deployment of hydrogen internal combustion engine (ICE) trucks. Before re-joining Tata Motors, Petkar was deployed from Tata Technologies to Tata Motors between October 1999 and September 2015.

Beyond his corporate roles at Tata Motors, Petkar served as President of the Automotive Research Association of India (ARAI) from 2021 to 2023, Chairman of the Sustainable Mobility Group at the Society of Indian Automobile Manufacturers (SIAM), and Member of the National Automotive Board, alongside holding positions as an Independent Director across multiple corporate boards.

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