After terming India’s import duty barriers high for some time, US President Donald Trump has expressed that 2 April 2025 will be remembered as the day the American industry was reborn as his government announced a broad new tariff policy that imposes at least a 10 percent duty on nearly all imports from certain countries. In the case of India, the policy speaks of 26 percent ‘discounted' reciprocal tariffs. The tariff on China, on the other hand, is 34 percent. 

Aimed at protecting American farmers and ranchers, according to Trump, the broad-based tariff policy is also being termed as ‘national emergency’ driven in view of the ongoing trade deficits, which hit a record USD 1.2 trillion in 2024.

The German auto industry has reacted to the US policy by stating that it 'will only create losers'. While the Asian stock markets have shrunk in response to the announcement, the Indian Ministry of Commerce is analysing the impact of the 26 percent ‘discounted’ tariff announcement. 
Mentioning in its statement that it understands the intent of the US administration to boost domestic manufacturing and address trade imbalances, the Indian auto components apex body ACMA (Automotive Component Manufacturers Association of India) has said that autos and auto parts as well as steel and aluminium articles are already subject to Section 232 tariffs at 25 percent announced earlier by the US President’s order on 26 March 2025. A detailed list of auto components that will be subject to 25 percent import tariff is awaited, it mentioned.

Shraddha Suri Marwah, President, ACMA and CMD, Subros Ltd, averred, “ACMA remains hopeful that the ongoing bilateral negotiations between the Indian and U.S. governments will lead to a balanced resolution that benefits both economies. We believe that the strong trade relationship between India and the United States, especially in the auto components sector, will encourage continued dialogue to mitigate the impacts of these measures. ACMA is committed to engaging with all stakeholders to ensure the long-term interests of the Indian auto component industry.”

Saurabh Agarwal, Partner and Automotive Tax Leader, EY India, observed, "With US automotive tariffs rising, India's electric vehicle sector has a prime opportunity to capture a larger share of the US market, especially in the budget car segment.” He drew attention to the fact that China's 2023 auto and component exports to the US stood at US$17.99 billion whereas India's were only US$2.1 billion in 2024, highlighting the potential for growth. “To accelerate this, the government should enhance the PLI scheme by including more auto components, opening it to new players, and extending it by two years,” he added. 

Mrunmayee Jogalekar, Auto and FMCG Research Analyst, Asit C Mehta Investment Interrmediates Ltd, expressed, “Certain sectors such as auto and auto ancillary, which are already subject to a separate 25 percent tariff announced in March are exempt to the levy of reciprocal tariffs. This means no additional tariffs will be imposed on this sector.”
Stating that other exempted segments include copper, pharmaceuticals, semiconductors, critical minerals and energy products, she informed,

“Since import duties apply to all trading partners, the extent of impact will vary across sectors and countries based on competitive advantages.” “For the Indian auto component industry, which derives around 30 percent of its revenue from exports, with 30 percent of that coming from the US, this could result in a potential hit on sales or profit margins,” she added. 

In FY2024, ACMA reported that India exported USS$ 6.79 billion worth of auto components to the US. It imported only USS 1.4 billion, resulting in a substantial trade surplus in India's favour. 

Against the backdrop of the broader tariff policy that speaks of a 26 percent duty of Indian exports to US, the discussion between Indian and the US regarding the bilateral trade agreement will assume importance as well as urgency. For US automotive companies to find their way to the Indian market despite their near cult status – the likes of Harley Davidson and Tesla – will only mean facing a competition that is stiffer than expected and a customer mindset that is far different from how it is in the US. 

Srikumar Krishnamurthy, Senior Vice-President & Co-Group Head, Corporate Ratings, ICRA, said, "The US Government has imposed a 25 percent tariff on passenger vehicles (sedans, sport utility vehicles, crossover utility vehicles, minivans and cargo vans) and light trucks (collectively referred to as automobiles), which come into effect from 3 April  2025. As the PV exports from India to the USA represent less than 1 percent of the total PV exports, the tariff imposition of the tariff does not have any material impact on the Automotive OEMs. The scenario is however different for auto components. On 12 March 2025, a 25 percent tariff was imposed on all aluminium and steel components being imported into the US. Subsequent to this, on 26 March 2025, a 25 percent tariff was imposed on other key auto parts as well (including engines, transmissions, powertrain components and key electrical parts except those under USMCA), with processes to expand tariffs on additional parts, if necessary. The effective date is pending but is expected to be no later than 3 May 2025. Auto components have not featured in the latest set of additional tariff announcements that has been made on 2 April 2025. India’s auto components exports accounted for around 29 percent of industry revenues in FY2024. Of this, about 27 percent went to the US. While the situation is evolving, the recent tariff related development and the consequent inflationary pressures and slowdown in demand in the US could have a negative impact on revenue and earnings for component exporters (in the affected product categories) over the next few months. Nevertheless, with higher tariffs being levied on other competing nations, this could also create long-term opportunities for the exporters. Exporters dependent on the US are also trying to diversify their revenue base across other geographies (including Asia). Measures to improve value addition, diversification into non-auto segments and cost-optimisation strategies are also being worked upon to reduce the potential impact on margins.

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Honda Motorcycle & Scooter India (HMSI) Director of Sales and Marketing Yogesh Mathur has exited the company after more than two decades, sources familiar with the matter have confirmed.

Mathur joined the Japanese two-wheeler major in June 2001 and rose through the ranks to become one of its longest-serving senior leaders. At the time of his departure, he held end-to-end responsibility for sales, distribution, logistics, customer service and business planning across HMSI’s network of more than 6,500 dealer and customer touchpoints nationwide. Under his oversight, the company managed annual volumes exceeding 5 million units and a turnover of approximately INR 500 billion, spanning rural, semi-urban, urban, metro, premium and electric vehicle segments

Mutsuo Usui, Director – Sales at Honda Motorcycle & Scooter India, has succeeded Mathur, according to people aware of the development. The company has not issued any official statement on the leadership change.

Mathur’s career at HMSI progressed from executive roles to regional head across every geography in India, followed by stints as division head for marketing and business planning, operating head of sales and marketing, and ultimately senior-level expert. He also served on the company’s CSR Committee, Business Ethics Committee and Information Security Management System (ISMS) Committee.

As HMSI’s official spokesperson, he represented the company in national media for over five years.

At present, there are no further details on Mathur’s next move or the exact effective date of the transition were immediately available.

The move comes at a time when Honda Motorcycle & Scooter India is gearing up to unleash one of its most aggressive product launch roadmap compromising of 10 motorcycles and scooters, which includes 7 models and 3 refreshed variants.

The lineup spans internal combustion engine, electric and flex-fuel mobility, featuring models such as the ADV 160, CB 500, Rebel 300, Rebel 500, XR 300L, XR 300 Rally and QC3 EV. Production utilises local sourcing and manufacturing capabilities to support market expansion

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German automotive supplier Brose has appointed Chetan Lagu as the President of its Indian operations, effective 1 August 2026.

Lagu brings over three decades of experience in the automotive and supplier sector to the role. Prior to joining Brose, he served as Country Manager for Adient in India, a position he held from May 2019. His previous career history includes positions at American Axle & Manufacturing and over a decade of tenure at SKF Group, where he held roles including General Manager of the Car Chassis Business Unit in India.

In his new role, Lagu will oversee the execution of Brose's strategy in India, manage market expansion and direct regional business operations. He succeeds Vasanth Kamath, who served as the head of Brose India from June 2019.

‘India is an important growth market for our company. In his new role, he will drive the execution of our India strategy, strengthen our market presence, and support the continued development of our business in the region. We welcome him to the Brose team and wish him every success in his new role. We look forward to working together and driving the next chapter of growth in India,’ said the company in a statement.

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The automotive industry in India continues to reap the benefits of the revised GST 2.0, new product launches and positive consumer sentiment to drive sales growth in the country.

As per the latest wholesale data shared by the Society of Indian Automobile Manufacturers (SIAM), a total of 2.47 million vehicles were sold in July 2026, marking a 25 percent YoY growth, as compared to 1.97 million units sold a year ago. Interestingly, even compared to the previous month, the industry wholesales grew by 7 percent YoY.

In segment-wise performance, passenger vehicle sales grew by 34 percent YoY to 457,810 units, registering double-digit growth across categories.

Three-wheeler sales at 92,560 units were 33 percent higher YoY, as compared to 69,403 units sold a year ago.

Two-wheeler sales at 1.92 million units managed a 23 percent uptick, as compared to 1.56 million units sold last year.

Rajesh Menon, Director General, SIAM, said, “India’s auto industry delivered its strongest-ever July sales, with robust double-digit growth across Passenger Vehicles, Three Wheelers and Two Wheelers. Passenger Vehicle sales rose 34.3 percent to 458,000 units, Three-Wheeler sales grew 33.4 percent to 93,000 units and two-wheeler sales increased 22.6 percent to 1.92 units compared with July 2025. This positive momentum, sustained over several months, has continued as the industry enters the festive season with expectations of strong consumer sentiment.”

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Kia India has reported that its Carens Clavis EV has surpassed 1,100 units deployed within corporate fleets since its market introduction in July 2025. The automaker underscored this milestone as evidence of the model’s increasing significance in the nation’s transition toward sustainable business transport solutions. Concurrently, the company confirmed a fresh deployment of 100 units for Refex Mobility, with the initial vehicles formally handed over during a ceremony attended by senior Kia India officials.

The vehicle’s combination of interior space, technological features and electric efficiency aligns with current corporate mobility needs, according to the manufacturer. Beyond vehicle production, Kia India is focused on developing a comprehensive ecosystem that includes charging infrastructure and dedicated aftersales support. The strategic partnership with Refex Mobility merges Kia’s electric vehicle capabilities with Refex’s operational fleet expertise, facilitating the integration of EVs into standard organisational transport routines.

This expanding corporate footprint exemplifies the brand’s overarching philosophy of inspiring movement that benefits both communities and the environment. Kia India remains committed to advancing the country’s adoption of cleaner transportation by ensuring that electric mobility solutions remain accessible, practical and prepared for future demands.

Atul Sood, Senior Vice-President, Sales & Marketing, Kia India, said, "Demonstrating how electric mobility can seamlessly integrate into everyday corporate transportation, our deployment with Refex Mobility is a meaningful step towards accelerating this change. The Carens Clavis EV is a capable and practical fit for fleet operations, offering a spacious cabin, comfortable seating for extended daily use, a range well suited to intensive fleet requirements and an advanced Battery Management System that supports efficiency and safety for fleet customers. Recognising this capability, we have expanded the Carens Clavis EV's reach from individual customers to fleet operations, and corporate fleets have an important role to play in this transition. At Kia India, we remain committed to expanding access to innovative electric mobility solutions and working with partners who share our vision of creating cleaner, smarter and more responsible mobility for India."

Anirudh Arun, CEO, Refex Mobility, Said, “At Refex Mobility, we are committed to building fleet solutions that are efficient, reliable and sustainable. Our collaboration with Kia India on this 100-unit Carens Clavis EV deployment brings together a strong EV product with the operational scale our customers need. The Carens Clavis EV's space, comfort and electric efficiency make it well suited to the demands of everyday fleet operations, allowing us to offer enterprises a dependable, zero-emission mobility solution without compromising on service quality. This is a meaningful step in our shared commitment to accelerating cleaner, more sustainable corporate mobility in India, and we look forward to building on this partnership with Kia India in the years ahead.”

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