After terming India’s import duty barriers high for some time, US President Donald Trump has expressed that 2 April 2025 will be remembered as the day the American industry was reborn as his government announced a broad new tariff policy that imposes at least a 10 percent duty on nearly all imports from certain countries. In the case of India, the policy speaks of 26 percent ‘discounted' reciprocal tariffs. The tariff on China, on the other hand, is 34 percent. 

Aimed at protecting American farmers and ranchers, according to Trump, the broad-based tariff policy is also being termed as ‘national emergency’ driven in view of the ongoing trade deficits, which hit a record USD 1.2 trillion in 2024.

The German auto industry has reacted to the US policy by stating that it 'will only create losers'. While the Asian stock markets have shrunk in response to the announcement, the Indian Ministry of Commerce is analysing the impact of the 26 percent ‘discounted’ tariff announcement. 
Mentioning in its statement that it understands the intent of the US administration to boost domestic manufacturing and address trade imbalances, the Indian auto components apex body ACMA (Automotive Component Manufacturers Association of India) has said that autos and auto parts as well as steel and aluminium articles are already subject to Section 232 tariffs at 25 percent announced earlier by the US President’s order on 26 March 2025. A detailed list of auto components that will be subject to 25 percent import tariff is awaited, it mentioned.

Shraddha Suri Marwah, President, ACMA and CMD, Subros Ltd, averred, “ACMA remains hopeful that the ongoing bilateral negotiations between the Indian and U.S. governments will lead to a balanced resolution that benefits both economies. We believe that the strong trade relationship between India and the United States, especially in the auto components sector, will encourage continued dialogue to mitigate the impacts of these measures. ACMA is committed to engaging with all stakeholders to ensure the long-term interests of the Indian auto component industry.”

Saurabh Agarwal, Partner and Automotive Tax Leader, EY India, observed, "With US automotive tariffs rising, India's electric vehicle sector has a prime opportunity to capture a larger share of the US market, especially in the budget car segment.” He drew attention to the fact that China's 2023 auto and component exports to the US stood at US$17.99 billion whereas India's were only US$2.1 billion in 2024, highlighting the potential for growth. “To accelerate this, the government should enhance the PLI scheme by including more auto components, opening it to new players, and extending it by two years,” he added. 

Mrunmayee Jogalekar, Auto and FMCG Research Analyst, Asit C Mehta Investment Interrmediates Ltd, expressed, “Certain sectors such as auto and auto ancillary, which are already subject to a separate 25 percent tariff announced in March are exempt to the levy of reciprocal tariffs. This means no additional tariffs will be imposed on this sector.”
Stating that other exempted segments include copper, pharmaceuticals, semiconductors, critical minerals and energy products, she informed,

“Since import duties apply to all trading partners, the extent of impact will vary across sectors and countries based on competitive advantages.” “For the Indian auto component industry, which derives around 30 percent of its revenue from exports, with 30 percent of that coming from the US, this could result in a potential hit on sales or profit margins,” she added. 

In FY2024, ACMA reported that India exported USS$ 6.79 billion worth of auto components to the US. It imported only USS 1.4 billion, resulting in a substantial trade surplus in India's favour. 

Against the backdrop of the broader tariff policy that speaks of a 26 percent duty of Indian exports to US, the discussion between Indian and the US regarding the bilateral trade agreement will assume importance as well as urgency. For US automotive companies to find their way to the Indian market despite their near cult status – the likes of Harley Davidson and Tesla – will only mean facing a competition that is stiffer than expected and a customer mindset that is far different from how it is in the US. 

Srikumar Krishnamurthy, Senior Vice-President & Co-Group Head, Corporate Ratings, ICRA, said, "The US Government has imposed a 25 percent tariff on passenger vehicles (sedans, sport utility vehicles, crossover utility vehicles, minivans and cargo vans) and light trucks (collectively referred to as automobiles), which come into effect from 3 April  2025. As the PV exports from India to the USA represent less than 1 percent of the total PV exports, the tariff imposition of the tariff does not have any material impact on the Automotive OEMs. The scenario is however different for auto components. On 12 March 2025, a 25 percent tariff was imposed on all aluminium and steel components being imported into the US. Subsequent to this, on 26 March 2025, a 25 percent tariff was imposed on other key auto parts as well (including engines, transmissions, powertrain components and key electrical parts except those under USMCA), with processes to expand tariffs on additional parts, if necessary. The effective date is pending but is expected to be no later than 3 May 2025. Auto components have not featured in the latest set of additional tariff announcements that has been made on 2 April 2025. India’s auto components exports accounted for around 29 percent of industry revenues in FY2024. Of this, about 27 percent went to the US. While the situation is evolving, the recent tariff related development and the consequent inflationary pressures and slowdown in demand in the US could have a negative impact on revenue and earnings for component exporters (in the affected product categories) over the next few months. Nevertheless, with higher tariffs being levied on other competing nations, this could also create long-term opportunities for the exporters. Exporters dependent on the US are also trying to diversify their revenue base across other geographies (including Asia). Measures to improve value addition, diversification into non-auto segments and cost-optimisation strategies are also being worked upon to reduce the potential impact on margins.

Image for representative purpose only.

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Tata Motors-owned British brand Defender has become the first luxury automotive brand in India to launch an anamorphic display. The installation is located at the Phoenix Palladium in Mumbai from 20–22 February 2026. Following the Mumbai launch, the display will move to Delhi, Gurgaon, Bangalore, Kochi and Chennai.

The 35 x 16 feet screen uses anamorphic effects to create a 3D visual experience where the vehicle appears to emerge from the display. The content was produced in collaboration with Inventech, a Laqshya Media Group company.

The activation marks a shift toward digital storytelling within the Indian luxury automotive sector. By utilising forced perspective, the display aims to visualise the vehicle’s design and presence without physical hardware.

Rajan Amba, Managing Director, Jaguar Land Rover India, said, “Defender has a tremendous following and aspirational value in India stemming from its iconic heritage and off-road legacy that continues to inspire admiration across generations. Bringing India’s first luxury automotive anamorphic display to life is a natural extension of this legacy.”

Mark Cameron, Managing Director, Defender, said, “This activation is not merely a showcase of an iconic 4x4; it’s a statement of how innovation, creativity and experiential storytelling can converge to redefine engagement in luxury automotive. Through initiatives like this, we aim to inspire, captivate and connect with our audience in ways that reflect the unmatched capability, vision and spirit of Defender.”

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The Society of Indian Automobile Manufacturers (SIAM) concluded its four-day Sustainability Week 2026 by hosting the inaugural International Conference on Automotive Material Compliance & Sustainability (AMCS) at the India Habitat Centre in New Delhi. The event convened global regulators, industry leaders, technology experts and policymakers under the theme ‘Driving Circularity, Compliance and Innovation in the Global Automotive Supply Chain'.

The opening session, ‘India's Transition towards Sustainable Mobility & Material Compliance’, was addressed by SIAM Executive Director Prashant K Banerjee, who emphasised India's role as the world's third-largest auto industry in advancing sustainable mobility through global safety standards and circular economy principles. He noted that compliance with the End-of-Life Vehicles Rules 2025 strengthens structured vehicle scrappage and resource recovery. During this session, a context paper titled ‘Strengthening Automotive Material Compliance Across the Vehicle Value Chain’ was released.

Jaywant Hardikar, Senior Advisor at ICAT, addressed attendees by framing sustainable mobility as a legacy for future generations. He called for circularity in product life cycles, strong linkages between vehicle end-of-life and material reuse and quantifiable targets such as sustainability indexes or digital product passports for every vehicle. Hardikar emphasised that government-registered scrapping facilities would play key roles in ensuring proper material segregation from the design stage onward.

Sanjeev Jain, Director of Purchase at Honda Motorcycle & Scooter India, shared insights on India's journey towards global green mobility leadership through circular economy principles and resilient supply chains. He pointed to policy measures including Extended Producer Responsibility mandates, vehicle scrappage norms and CAFE standards as key drivers for achieving 45 percent reduction in carbon intensity by 2030 through clean technologies including flex fuels, electric vehicles, charging networks, green logistics and green hydrogen.

Frank Nottebom, Account Delivery Executive for IMDS & CDX at DXC Technology, highlighted India's strategic importance for the International Material Data System, noting that active Indian users had grown from 3,600 to 21,000 in 2025. Hanno Focken, Managing Director of Catena-X, discussed global automotive value chain complexity and advocated for open, neutral and industry-governed solutions as India positions itself as a central link in global digital automotive supply chains. Dr Prabhakar Bhangare, CEO of Global PCCS, delivered the vote of thanks, emphasising shared commitment between manufacturers and service providers towards zero pollution goals.

The first technical session focused on ‘Policy and Regulatory Framework for End-of-Life Vehicles Worldwide’, moderated by SIAM Senior Advisor Dr Rashid Hasan. Dr A Ramesh Kumar, Principal Scientist at CSIR-NEERI, explained that Persistent Organic Pollutants are regulated under the Stockholm Convention requiring controls on 37 listed substances. International presentations followed from Europe delivered by Naina Agrawal of Marelli representing CLEPA and SaiKishore Uddandi of Joison Safety System representing CLEPA. From United States, Shridhar Rajappanavar of Key Sustainability represented AIAG. From Japan, Yoshihito Tanaka and Yosuke Miyake represented JAPIA.

The second technical session addressed ‘Digital Transformation in Supply Chain Transparency’, chaired by Frank Nottebom. Key presentations included Asmita Sathaye of Tata Motors on IMDS data best practices, Muthukumar N of Ashok Leyland on IMDS data accuracy and Hanno Focken on building digital ecosystems. Anja Lang of BMW Group and Shanawaz Sheik addressed product carbon footprint integration in IMDS. Deepti Kapil, Additional Director at CPCB, provided insights on end-of-life vehicle management guidelines.

The third technical session featured a panel discussion on ‘Overcoming Product Compliance Challenges in OEMs & Component Manufacturers’. Dr Prabhakar Bhangare served as moderator, delivering a context presentation on IMDS adoption levels and supplier maturity in India. Martin Eichhorn of DXC Technology addressed the session. The panel included Auto OEM representatives Arun Kumar of TVS Motor Company and Paurnima Barwe of Volvo. Auto Component Manufacturers were represented by Dr Naveen Verma of DENSO, Deepak Patil of Uno Minda and Sharad Raut of Southco. Sri Vinnakota of APA Engineering represented allied industries, concluding the four-day Sustainability Week 2026.

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Pluto Mobility, a Delhi-based electric mobility startup focused on last-mile logistics, has just closed a seed funding round at USD 2 million. The investment was steered by Version One Ventures, with Grad Capital also contributing. Notably, the round drew interest from founders and senior figures at companies like Delhivery, OfBusiness, Pixxel and Boom Supersonic, signalling strong vote of confidence from within the logistics and tech ecosystems.

The startup was launched by Akshat Bhatia and Himanshu Panda with a specific mission: to design electric vehicles from the ground up for the rigors of Indian urban logistics. Rather than adapting existing two-wheelers, they are building something purpose-built. The funds will go towards sharpening their engineering focus, growing their team and setting up pilot runs in key city markets.

What sets Pluto apart is its vehicle design. It is roughly the size of a scooter but fully enclosed, offering protection against rain and heat. More importantly, it can accommodate twice the number of parcels per trip compared to a standard two-wheeler. That efficiency gain is not accidental. The founders have rethought everything – from chassis layout to cargo space – based on how delivery agents actually work. The result is a vehicle that boosts throughput without asking operators to compromise on safety or manoeuvrability.

This matters because most delivery fleets today still run on vehicles built for personal commute. They are not equipped for the stop-start, high-volume nature of e-commerce or quick-commerce deliveries. Operators often end up overloading bikes or switching to bulkier vehicles that cannot navigate narrow lanes. Pluto aims to fill that gap with a solution that is compact, durable and weather-resistant.

Pilot deployments are scheduled to begin later this year, with a focus on quick-commerce and e-commerce players looking for smarter ways to move goods through crowded cities.

Akshat Bhatia, CEO, Pluto Mobility, said, “India’s last-mile challenge isn’t speed, incentives or apps. It’s that delivery operations are built on vehicles never designed for delivery workloads. That mismatch caps how much can be moved per trip, increases failures at scale and quietly affects delivery economics.”

Boris Wertz, Founding Partner, Version One Ventures, said, “Pluto Mobility is taking a fundamentally different approach to last-mile delivery by designing vehicles specifically for throughput and operational reliability.”

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Andreas Mindt, Head of Design for the Volkswagen brand, has been appointed to lead Group Design for the Volkswagen Group, effective 1 March 2026. He succeeds Michael Mauer, who is departing as part of a transition.

He will hold this role alongside his current position at the Volkswagen brand. His appointment follows Mauer’s previous handover of responsibilities at Porsche to a successor.

Andreas Mindt joined the Volkswagen Group in 1996. His career includes work on the first-generation Tiguan and the Golf 7. Between 2014 and 2021, he led exterior design at Audi, overseeing models from the A1 to the e-tron GT. He later served as Director of Bentley Design, where he developed the design language for the Bentley Batur, before becoming Head of Design for Volkswagen Passenger Cars in 2023.

Michael Mauer joined the Group in 2004 as Head of Design at Porsche. During his tenure, he oversaw the Cayenne revision, the Panamera, and the 918 Spyder. He has served as Head of Group Design since January 2023, focused on establishing brand identities across the portfolio.

The role of Group Design is to differentiate the various brands within the Volkswagen Group by defining their specific identities. The strategy focuses on making each brand recognisable while ensuring products meet regional market requirements and customer expectations.

Oliver Blume, CEO, Volkswagen Group, said, “I would like to warmly thank Michael Mauer for his outstanding work and for the close and collaborative working relationship over the years. He shaped an era at Porsche. As Head of Group Design he also established a design philosophy across all brands that provides orientation and ensures recognition – with clearly defined brand and product identities. His work has shaped the style of our brands and will remain visible in the future.”

“I am looking forward to working more closely with Andy Mindt. With his track record at the Volkswagen brand and his expertise, he has made a significant impact in a short time and played a key role in ensuring that our cars are clearly recognisable as genuine Volkswagen models again,” added Blume.

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