We Aim To Be Masters In Paint, Polish & Protect- Sharad Malhotra

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Q: Globally, the car care market is bigger than the automotive aftermarket for paints. How is it in India. What is your current share in car care business and how do you plan to enhance it?

Malhotra: Car Care business is a new domain for us and we are just starting out. Globally and in India too, this is a large business area with potentially a larger market size than automotive aftermarket for paints. We are studying this business and working out our strategy. We will be offering our car care products as a product solution, through online and other channels, and as a service directly by us and our partners as well. This is an exciting area and you will soon see us becoming more visible.

Q: Your intent was to become a solutions partner, expanding into different areas like car care etc. Can you update on this journey?

Malhotra: We see ourselves emerging as a total solutions partner for customers, with car care encompassing refinishing of the paint as well. We call ourselves an augmented Finishing solutions company so our purpose is to provide excellent, unmatched finishing solutions for any surface, including cars.

This positions us quite uniquely in the market as no other player will be able to integrate paint into the car care proposition.

Q: Following car care technologies from the parent company in Japan may not be helpful as the geographical conditions are different in India. How do you customise it? Is your Indian R&D helping it?

Malhotra: While we leverage the knowledge and technology developed by our parent and sister companies, we essentially follow the market requirement. So we are in terms of technology and developments. We make for India, make in India and provide our solutions across India. That is how we operate.

For the automotive aftermarket business, our R&D set up in India is quite extensive and well resourced. Our technology centre in Manesar serves us well – both for the Indian market and as a key resource for the global business. This is where we do bulk of our developments – whether for paints or car care products.

Q: Till few years ago ceramic coating was popular in India. What is the current trend and how do you cater to the every changing customers’ expectations?

Malhotra: Ceramic coating is still quite popular but there are other products available too for the consumer. Our approach is to use our knowledge of surfaces and surface coatings to create unique and differentiated products for our customers. In this respect, we are developing new technologies. One of the unique products we have in this space is our CyGlaz clearcoat 9905 which creates a very strong film that far exceeds the performance of any normal coating or even a ceramic coating. So, there is a lot more in our kitty and we will soon be launching such products and services.

Q: What is Nippon’s USP? What are the compelling reasons for customers to look for NPI?

Malhotra: Every company tries to build its own compelling solution. Our differentiation comes from our widespread dealer network, our presence in over 1,000 towns in India, our unique products and services, our amazing sales and service team, our embracing of new ideas and platforms, our willingness and ability to customise, our short TAT between concept to creation and many more things. And all this stems from our unique DNA which makes us Nippon Paint. And this DNA is what makes us click across Asia Pacific and makes us the force that we have become.

The automotive aftermarket space is relatively very new for Nippon Paint and it is only in 2014 that we started focusing on this space as a separate, identified international business. So all that we have created is only in a short period of five to six years as compared to our illustrious competitors who have decades of legacy and knowledge. But I also feel that our freshness and ideas are helpful to give us a different perspective of the industry and emerging opportunities our uncluttered mind gives us speed to execute.

Q: Tell us about the Velocity Repair System; how many outlets are functional now and what the target for the next five years?

Malhotra: When we launched our Velocity Repair programme, there were not too many takers for it. Now, people who have used this product swear by it and use it extensively. In the first round, we focused on creating branded Nippon Paint Xpress Centres and set up around 50 such centres across India. Now, we take the product proposition across the country and make it available to all our major partner workshops. So, we have around 300 active users for this product line in India at this moment.

Our product proposition is still fresh and no competitors have been able to develop a similar system. In the future, we will continue to expand this portfolio and workshop network and take this to over 1,000 outlets. The key idea is for the car owner and not just the repair centre to experience this service and that’s what we are working on now.

Q: The secondary car market is always larger than the primary market and it is growing even bigger with the pandemic induced used-car sales. What kind of opportunity does this give you?

Malhotra: We are actively focused on the used car market and are working with leading used car players on the refurbishment side of things. Our solutions which give fast, efficient and high quality repairs make us the ideal paint partner for such used car companies and we are leveraging that capability.

In this field, we are also working on the concept of providing painting services and not just paint. Going forward, we see the refurbishment business relating to our used car customers growing into a very sizeable part of our business.

Q: What are the challenges NPI faced during the lockdown and COVID induced New Normal?

Malhotra: Several challenges; and we used this period to innovate. We relooked at our customer propositions. We developed and launched new products. We created new services. We set up new manufacturing concepts. We distributed our manufacturing from a single core to multiple units. We streamlined our supply chain. We localized more products and raw materials. We trained our workforce. We sharpened our optimisation focus. We developed new digital solutions. We empowered our managers. We cut our fat and become more lean and flexible. And yes, we didn’t forget our social responsibility and supported the painter community at this turbulent time.

So, in that sense, Covid-19 has been a great accelerator for us. Things that would have normally been done in a few years have been accomplished in a few months.

Q: What is the current status of the imported parts and accessories in India after the ban on imports from China? Does it anyway help affect you?

Malhotra: The paint industry has a fair share of raw materials and finished goods coming from China. At our side, we are not overly dependent on sourcing our products from China and more so, now our supply chain is more localised than ever. Yes, certain products sourcing from non-China sources is challenging but we are looking ahead at more localization and more diversified sourcing.

Q: With the life of automotive paints increasing due to technological advancements, how is the revenue being sourced nowadays?

Malhotra: We always aim to provide customers with more durable products. Our business is not impacted by the life of paint, but by the differentiation of the solutions that we offer. Our primary business in the aftermarket relates to collision repair which is not dependent on life but repair of paint due to accidents. Furthermore, as we expand into new products and new domains like wood coatings, car care, bus and application vehicles painting and light industrial coatings, our dependency even on collision repair induced paint consumption is also going down.

We always say – give the customer the best products and services and he will refer more customers to us. Give him a shoddy product with poor durability, we will shoot ourselves in the foot. So, we are absolutely clear that technology induced advancement of paint durability will always stand us in good stead.

Q: Can you tell us about your short-term and long-term plans?

Malhotra: In the short term, our plan is to utilise the learnings from the Covid induced lull to our advantage. As mentioned before, we have done a lot of things that will now help us. So, we will leverage these developments, regain our business and be back on growth. To that extent, October 2020 has been a good month where we were back on double digit growth and that gives us the satisfaction that we are back on track.

From the longer term perspective, the lockdown period has helped us to develop an alternative view about our business approach. We aim to be masters in Paint – Polish – Protect and we will be focusing on the various dimensions of this new strategy in the next two to three years. We are here to stay. And we are future ready. (MT)

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    Bharat Forge And VEDA Aeronautics Sign MoU To Jointly Develop Unmanned Systems

    Bharat Forge And VEDA Aeronautics Sign MoU To Jointly Develop Unmanned Systems

    A memorandum of understanding (MoU) has been signed by Bharat Forge Ltd (BFL), a multinational aerospace and technology company based in India, and VEDA Aeronautics (P) Ltd (VEDA), an Indian aerospace and defence company that develops and supplies unmanned systems, to develop cutting-edge unmanned aerial vehicles (UAV) and other high-speed aerial weapon systems used in combat.

    BFL will provide the micro jet engines utilised in these unmanned systems, while VEDA has been involved in developing the technology for these systems for the defence forces. In order to improve India's defence capabilities and promote national self-reliance, the MoU is anticipated to be crucial in using each other's strengths.

    Guru Biswal, CEO – Aerospace Division, Bharat Forge, said, "This MoU with VEDA is a testimony of our commitment to work for an ‘Atmanirbhar Bharat’ and to create niche technologies that shall support Indian and Global requirements in the evolving technological landscape of warfare. BFL will focus on indigenous development of jet engines up to 400 Kgf thrust to power the unmanned systems developed for Indian defence forces. The 40 & 45 Kgf engines developed by BFL are under serial production and will be used by VEDA for all defence projects.”

    Dipesh Gupta, Managing Director, VEDA Aeronautics, said, "We are thrilled to announce our strategic partnership with BFL aerospace, which will supply small jet engines for all defence and other unmanned system projects of VEDA Aeronautics. This endeavour underscores our unwavering commitment to innovation, heralding a new era of technological advancement and strategic prowess in the aerospace domain specific to Long Range Combat UAV Systems, High Speed Aerial Targets and Multi Barrel Launched Jet Based UAV Systems.”

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      Honda India Foundation Launches ‘Project Annadata’ In Collaboration With UP Govt

      Honda India Foundation Launches ‘Project Annadata’ In Collaboration With UP Govt

      Honda India Foundation (HIF), the CSR arm of all Honda group of companies in India, and the Government of Uttar Pradesh have signed a memorandum of cooperation (MoC) and marked the commencement of ‘Project Annadata – Sashakt Kisan, Samridh Rashtra’, which aims to support and strengthen Farmer Producer Organisations (FPOs) in the state.

      Prominent dignitaries such as Surya Pratap Shahi, the Uttar Pradesh Minister of Agriculture, and Vinay Dhingra and Katsuyuki Ozawa, trustees of the Honda India Foundation, attended the signing ceremony in New Delhi. Honda's cooperative approach to rural development was highlighted by representatives from Honda Motorcycle and Scooter India (HMSI), Honda India Power Products (HIPP) and Honda Cars India Ltd. (HCIL).

      With an emphasis on systematic reviews, capacity-building efforts, business planning and operational advancements, HIF, through its implementation partner, will onboard and strengthen 10 FPOs in two clusters of five FPOs each as part of this initiative. In order to guarantee efficient FPO operations and the implementation of contemporary agricultural methods, this association seeks to offer technical assistance. In order to promote long-term sustainable practices and protect the resources for future generations, the initiative seeks to involve farmers, young people, environmental campaigners, educational institutions, legislators, non-profit organisations and other stakeholders. Over 100,000 people are anticipated to be reached during the project's initial phase, and over time, it may have an influence on one million persons involved in agriculture.

      Vinay Dhingra, Trustee, Honda India Foundation, said, “At Honda India Foundation, we are dedicated to empowering rural communities and enhancing agricultural productivity, aligning seamlessly with the Government of India’s vision as also reflected in the 2025 Union Budget. Initiatives such as the Prime Minister Dhan-Dhanya Krishi Yojana, the mission for Atmanirbharta in Pulses and ensuring fair prices for farmers resonate with our objectives. Our efforts to strengthen FPOs through Project Annadata are in harmony with these priorities as we work towards improving resource access and create a resilient agricultural ecosystem that will benefit farmers at scale. This collaboration will enable us to create a meaningful impact at the grassroot. We will continue to contribute towards the development of a more resilient and prosperous agricultural ecosystem.”

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        India Auto Retail Sales Grows 6.6% In January Says FADA

        Auto retail sales - Jan 2025

        The automotive retail sales in January 2025 grew by 6.63 percent YoY, a growth much better than previously anticipated by most industry observers. A total of 22,91,621 vehicles were sold across segments, which includes 15,21,862 two-wheelers (+4.15 percent YoY), 1,07,033 three-wheelers (+6.86 percent YoY), 4,65,920 passenger vehicles (+15.53 percent YoY), 93,381 tractors (+5.23% YoY) and 99,425 commercial vehicles (+8.22% YoY) according to the latest data released by the Federation of Automobile Dealers Associations (FADA).

        “The auto retail sector kicked off 2025 on a promising note, aligning with FADA’s earlier survey projections that expected January to range from flat to moderately positive. Indeed, overall retail sales posted a robust 6.6 percent YoY growth, reinforcing the industry’s optimistic start. Our observations indicate that each vehicle category – two-wheeler, three-wheeler, passenger vehicle, tractor and commercial vehicle – witnessed positive momentum, pointing toward sustained consumer confidence and steady market recovery,” said C S Vigneshwar, President, FADA.

        In the two-wheeler segment, urban sales outpaced rural sales on the back of new model launches, marriage season demand and improved financing as key growth drivers. However, concerns about rising interest rates, rural liquidity challenges and market uncertainty still linger.

        The passenger vehicle segment saw some spike on the back of ‘2025 model year’ sales, as the previous year models do see significant discounting.

        “Commercial Vehicle sales increased by 8.22 percent YoY and surged 38.04 percent MoM, with urban markets climbing from 50.1 percent to 51.2 percent share and outpacing rural growth (9.51 percent vs 6.89 percent). While higher freight rates and passenger carrier demand provided a boost, many dealers cited low cash flow, strict financing policies and sluggish industries (like cement and coal) as major hurdles. Sentiments in rural regions remained notably subdued, compounded by limited new products. Overall, the sector shows cautious optimism but faces persistent headwinds,” added Vigneshwar.

        Going forward, FADA maintains a cautious optimism for February, with dealers having a mixed sentiment ranging from an uptick, flat to even a drop in sales.

        The tailwinds include continuing marriage season, fresh product launches and strategic promotional activities to sustain customer footfalls. This will be aided by improved inventory management, better financing options from select lenders and backlogged orders in certain segments (such as commercial vehicles) add to the sense of guarded confidence. With supportive policies and a post-budget lift in consumer sentiment, many believe February could see a stable or slightly elevated sales curve.

        On the other hand, the headwinds expected include shorter working days, pockets of weak rural liquidity and inflationary pressures. Then there is the strict lending criteria, costlier vehicles and subdued demand in certain industrial sectors to further weigh on overall performance.

        Category Jan '25 Jan '24 Change (in units) Change (in %) Dec '24 Change (in %)
        YoY YoY MoM
        Two-wheeler 1,525,862 1,465,039 60,823 4.15% 1,197,742 27.39%
        Three-wheeler 107,033 100,160 6,873 6.86% 93,892 14.00%
        E-Rickshaw (P) 38,830 40,537 -1,707 -4.21% 40,845 -4.93%
        E-Rickshaw with Cart (G) 5,760 3,744 2,016 53.85% 5,826 -1.13%
        Three-wheeler (Goods) 12,036 10,716 1,320 12.32% 9,122 31.94%
        Three-wheeler (Passenger) 50,322 45,113 5,209 11.55% 38,031 32.32%
        Three-wheeler (Personal) 85 50 35 70.00% 68 25.00%
        Passenger Vehicle 465,920 403,300 62,620 15.53% 293,465 58.77%
        Tractor 93,381 88,741 4,640 5.23% 99,292 -5.95%
        Commercial Vehicle 99,425 91,877 7,548 8.22% 72,028 38.04%
        LCV 56,410 51,260 5,150 10.05% 39,794 41.76%
        MCV 6,975 5,586 1,389 24.87% 4,662 49.61%
        HCV 30,061 30,220 -159 -0.53% 22,781 31.96%
        Others 5,979 4,811 1,168 24.28% 4,791 24.80%
        Total 2,291,621 2,149,117 142,504 6.63% 1,756,419 30.47%

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          Sarla Aviation’s Shunya Air-Taxi Prototype Promises A Flying Future

          Sarla Aviation’s Shunya Air-Taxi Prototype Promises A Flying Future

          Arranged in one corner of Hall 6 of Pragati Maidan in the Bharat Mobility Global Expo 2025 was an air-taxi called Shunya. Developed by Sarla Aviation, a Bengaluru-based startup, the air-taxi attracted a good deal of crowd, reflecting a new and future mode of transport or mobility.

          The Shunya air-taxi prototype could facilitate a new mode of mobility much like a radio-taxi does to travel between Mumbai and Pune; between Mumbai and Kalyan; between Delhi and Jaipur or between Delhi and Meerut, for example.

          Intending to launch the electric air-taxi in Bengaluru by 2028 to become the first to introduce urban air transport in India, Sarla Aviation (the company’s name is inspired by Sarla Thakral, India’s first female pilot) is steadfastly focusing on an indigenous design and manufacture since the beginning of the operations.

          A testament to Sarla Aviation’s commitment to innovation and sustainability, the Shunya air-taxi proto has been designed to execute short trips of 20 to 30 kms with speeds of up to 250 kmph with up to six passengers onboard. As the first eVTOL of its kind in the country, it marks a pivotal moment in the history of Indian civil aviation, showcasing the nation’s growing prowess in cutting-edge aerospace technologies.

          Capable of carrying a maximum load of 680 kg, according to a source aware of the development, the air-taxi offers a market-leading payload capacity such that every passenger can bring his or her luggage. The luggage is conveniently stored in the rear of Shunya with exterior access for ease.

          Prioritising safety, purpose-driven performance and accessibility, Shunya – poised to redefine mass transportation – can take off from any flat surface, whether on top of a building or in a rural area, making it the most infrastructure-efficient mode of mass mobility ever, according to the company.

          Working on a strategy that will see Shunya facilitate efficient commuting in megacities like Bengaluru, Mumbai, Delhi and Pune, Sarla Aviation is also looking at how its offering could facilitate social commitments in the form of an air ambulance that reaches where no vehicle or other means of mobility is able to reach. An air ambulance could also be used in urban and semi-urban areas to beat the road congestion.

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