A Woman’s World In The World Of Autos

Falken Motorsports Confirms To Contest The Nürburgring

There’s no industry where a woman isn’t making her mark. And the automotive industry is no different. Yes, women are making waves in taking the industry forward, but we still have a long way to go. Nidhi Maurya, Regional Sales Manager – Digital Transformation, Hexagon Manufacturing Intelligence, talks about her interaction and experience with women from the auto industry, and the collective efforts that will allow more women to make strides in the sector.

Can you tell us about Hexagon’s solutions and catering to the automotive industry?
Hexagon has been supporting the automotive industry with its various solutions ever since its inception. In terms of our solution range, Hexagon’s portfolio includes sensors, software and autonomous solutions for the automotive industry. The real potential the company sees is in digitalising various processes to facilitate continuous data exchange between different departments. A digitalised manufacturing ecosystem closes the gap between the physical and virtual world, and that brings all the functions and stakeholders very close together. And that is what Hexagon does. In the simplest terms, Hexagon’s solutions fall in three core areas – design and engineering solutions, product solutions and quality with metrology and inspection solutions. So, the company is trying to connect all the departments together to make more informed decisions while catering to the automotive industry.  

How have you seen women’s roles change in the automotive industry?
I have been a part of Hexagon’s smart manufacturing team for over a year and this has given me the opportunity to work with a lot of automotive companies and associate in their digitalisation journey. And I have seen a change in women’s roles in the automotive industry over the years. Ten years ago, when I would visit any automotive shop floor, I’d notice that women participation on these shop floors was very low. However, when I visit automotive shop floors today, I see a big shift. We see women present on the shop floor, right from the quality department to the assembly lines. We can also see a progression from the shop floor role to higher management roles, which is very evident now. 

What has led to this shift?
Technology and automation have played a very relevant role here. Earlier, there was a perception that shop floors were not very women-centric and that the big machines could be handled only by men. This has completely changed now, with organisations also coming up with initiatives where they want to make sure that women are a part of the organisation in every department – and not just limited to HR, marketing or admin roles. 

I recently visited a leading automotive company in Faridabad and the quality department there was led by a woman. I was very impressed with the way she was leading the team, making sure the products/parts coming in were of top quality and more. This led me talking to her about her role and sharing such stories with other people as well. 

Does there still exist a situation where some women are hesitant to enter the automotive industry?
Yes, there is. But that, again, depends on the background these women come from. If a woman comes from a rural background, she might be very sceptical, which is understandable. On the other hand, a woman coming from a background of an automotive company might not have the same mindset. 

So then, what would you advise women aspiring to enter the automotive industry?
I would say that any woman who wishes to step into the automotive industry should do so with an open mind. She should be clear about her career path in the automotive industry and the location she chooses to work in (that’s because most automotive industries are in deserted areas, leading a woman to care for her safety). She has to be very open about the kind of learning and skill sets she’s going to acquire on the shop floor. Because there’s a huge difference between hearing about something and seeing it for yourself. 

How can we encourage more women to enter the automotive industry?
One way to make sure that more women are inspired to make a career in the automotive industry is by reducing the gender gap. There should be a conscious effort in this direction to bring in this change. And the efforts for this should be made by everyone, from the government to the industry to individuals. For instance, when it comes to industries, they should be open to the idea of plant visits for the public. This can change people’s perception about how age-old shop floors with less facilities or no automation have transformed. We all know that machines today don’t need muscle power and can do their job with just the touch of a button. 

Moreover, we should bring about more women role models, which will encourage women engineers to take up automotive jobs over IT jobs. We should also consider skill improvement programmes at the national and state levels to get women more accustomed to and aware of the industry. And lastly, women, too, should come forward to take up these roles, which we do see happening now. This
would give them phenomenal visibility and the right experience in this domain.  

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    Tackling Hurdle

    Tackling Hurdles

    As the world relies more on technology and data to tackle different situations or to streamline processes, loopholes exist inevitably. Orbitsys leverages its cloud-based platform, allowing centralisation of data along with remote access for the automotive industry to tackle dealerships and hurdles.

    “We tackle connectivity and data hurdles in the automotive industry by offering a cloud-based platform. This allows dealerships and OEMs to centralise data, which eliminates scattered systems, creating a single source of trusted data for customer and vehicle information. Moreover, accessing data remotely enables secure, role-based and real-time data visibility across multiple locations, improving decision-making,” informed Harvinder Pal Singh, Chief Business Officer, Orbitsys DMS.

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      Dr Amitabh Saran, Founder and CEO, Altigreen

      Sustainability trends in tyre industry

      Dr Amitabh Saran reveals Altigreen’s plans for the ASEAN market and talks about ESG goals and more.

      As part of Altigreen’s plans to enter the passenger vehicle market, do you plan to hire fresh talent?
      Sometimes start-ups land up doing a lot of things at the same time. The money runs out because a start-up starts with one problem and migrates to a completely different problem. Sometimes it starts adding all kinds of features to its products. For example, by entering the passenger space, we are clear that we cannot do this with the existing funds that we have. That’s because it’s clear that we need to have more teams, a different space etc. Also, we will be in a position to hire more talent and have a separate line entirely for passenger vehicles within the same factory. Besides, we have ensured that there will be ‘common-isation’ of platforms where skills can be achieved. So we are in the process of hiring talent.

      What are your plans for charging solutions/infrastructure?
      We are very clear that we are a vehicle OEM and do not build charging infrastructure. However, we do partner with a lot of charging companies who are building this infrastructure. We ensure that we are working with them, where we go hand-in-hand and everyone benefits. I have always believed that we need to do this as an ecosystem approach.

      What are your plans for the ASEAN market? 
      We have always said that Altigreen focuses on India and the emerging markets. The emerging markets are South Asia, Africa and South America. The ASEAN market is very important to us, especially because one of our investors comes from Singapore, and they are going to help us a lot in our progress in ASEAN countries. Thailand, Indonesia, Philippines and Singapore are four places where we have already been seeing a lot of demand coming, in both passenger and cargo three-wheelers.

      A major concern around EVs is high cost. How do you plan to tackle it?
      To promote cell manufacturing and electronic component manufacturing in India, the government has created the PLI, wherein even other companies are participants. Each of them will be making cells, and I think they will start creating cells made in India and for Indian conditions, 2024 onwards. That will bring down cell prices and we will see more parity.

      Is it that the younger generation, which is interested in purchasing EVs, is unable to do so on account of costs?
      I don’t think so. Gen Z may be more inclined to exploring new things. But it’s not like every kid on the block is driving/riding an EV. I think it’s the convenience, which people find as a great alternative and as long as the use case is the same.

      How is Altigreen meeting India’s ESG goals?
      Over the last nine years, we have been doing a lot of R&D. Our focus was never on the paradigms of ESG or how we fit into it. But we ensure that we are doing everything to make sure that we are focusing on a sustainability paradigm. For example, if one looks at our motor design, they will see that we chose that there will be no magnets in it. Not just because the import of magnets should not be encouraged but also because we want to ensure that the motors are serviceable and manufacturable. Therefore, we have been very conscious about this. Moving forward, now that we are in expansion mode, we have an entire ESG section. Battery recycling is also something that we are working on. We do believe that the batteries that come out of EVs should not be thrown away. They have a very strong use case in solar and other areas, where we have already started working.

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        Prashanth Doreswamy, President and CEO, Continental India

        DB Schenker Becomes Volta Trucks’ Biggest Customer

        Prashanth Doreswamy talks about future learning in the automotive industry, the company’s sustainability goals and how the future belongs to autonomous vehicles.

        As an auto-parts manufacturer, how do you think automakers can prepare for the future of mobility?
        The consumer would like to see the car as an extended IoT device. That’s because this is all driven by consumer preferences, except for electrification; electrification is driven more by regulations and the government. However, other trends like connected or autonomous are more consumerdriven. We have been seeing a lot of comfort in our homes and offices. Today, consumers expect to see that comfort inside a car because a car has become an extended living space.

        With electrification, will jobs become obsolete for small auto-parts manufacturers? Can you tell us the work you’re doing in T-shaped skills?
        I don’t think jobs will become obsolete. But this is a transformation that, as tier 1s and tier 2s, we will have to evolve with over a period of time. I’m sure that there are a lot of opportunities, because with EVs, while the number of components is decreasing, a lot of other content is increasing. How we reshape ourselves through this will be a challenge for every company. That’s where the differentiation will come from – who is spending more on R&D. Because whatever is spent on R&D today is not for today but for tomorrow. Those who spend more on R&D innovation are going to drive the future, and that’s something that Continental also strongly believes in.

        When we talk of T-shaped skills, we’d like to develop people’s skill sets on the broader side as well as on particular segments, deep into the subject. There are a lot of programmes for this, one being the software academy that we began in around 2017-2018. You can’t put the millennials and Gen Zs just into a classroom; their way of learning is much different. That’s how these course curriculums are being designed.

        Do you see autonomous cars happening at all?
        Autonomous is always a challenge; it is not just a vehicle ready with all the technologies, but an ecosystem. A lot of things have to come in sync. There are certain hurdles and it’s taking a little longer than expected, but we strongly believe that the future is going to be autonomous.

        While working with OEMs, the development time of a product is typically three years, and then the vehicle will be available in another six years. How do you make sure that technology is still relevant till then?
        This is why we do a lot of research in terms of understanding the technology landscape and the consumer preferences. Not only within the automotive industry, but we do benchmark with a lot of adjacent industries as well. All of this is taken care of in the product planning process. At the same time, we look at how we can upgrade to the latest technology without modifying anything.

        In terms of surface solutions, what alternatives are you looking at for leather (for seats) so that animals are not killed?
        The surface solution that we have is an alternative for leather. It is at a much lower cost and gives the feel of a leather. It is much more durable than leather and meets all the other interior requirements. This application goes from the seating to the armrest to cockpit assemblies.

        Can you tell us about some of Continental Automotive’s sustainability goals?
        We are one of the first auto-component manufacturers to come up with a bold promise, which was made in December 2019. We made four promises. The first is that we’ll be carbon neutral across the value chain (from raw materials to the disposal) by 2050 and our operations will be carbon neutral by 2040. From December 2020, all of our 540+ manufacturing operations – including India – have been using only green power. The second is zero tailpipe emissions. The third is that we’ll achieve 95 percent circular economy by 2030 – whatever we use will be reused and recycled. The fourth is that we will be a responsible value chain.

        What will shape the automotive parts and the automotive sector this year?
        We’ll see a huge growth in electronics inside the car. There will be more connected features and ADAS functions. Besides, the industry will migrate from small cars to bigger sized cars, including SUVs, which is good news for the industry. We’ll still continue to have some challenges on the semiconductor parts. This crisis will come to an end sometime in the mid of 2024, maybe.

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          Hygge Energy Attempts To Bridge The EV Charging Gap In India

          Bridgestone Guayule-Derived Tyres Celebrates One- Year Milestone

          Hygge Energy has developed a marketplace for local players to trade renewable energy.

          The last decade has witnessed a gradual transformation of the Indian mobility space. The influx of electric vehicles (EV) has added to this change. It has also aptly highlighted the adaptation of modern technology by the auto industry, among others, to close the gap between EVs and IC-engine vehicles.

          With stress being laid on the creation of an efficient infrastructure, albeit in the form of enough charging solutions, efforts are being made to ensure early adoption of EVs as well as a sustainable user experience. Designing a software to unlock the monetary potential of renewable energy with an eye on EVs and terming it as ‘Zero Emission Electric Mobility’, Hygge Energy has developed a marketplace that paves the way for local players to trade renewable energy. It is an initiative that will be set up at CNG stations. In this direction, the company has signed a memorandum of understanding with Think Gas.

          Prateek Saxena, Founder and CEO of Hygge Energy, mentioned, “The Indian EV charging business faces three major problems: the electrical grid is not resilient enough to allow charging; the grid energy mix is not renewables-centric, and hence the charging source is not renewablebased in any manner; and buying grid energy is not profitable for charging operators. When chargers are set up, the grid requires very costly upgrades. The resulting increased transformer size causes higher sanctioned load and electricity bills as well. The load factor on the grid is too high; as the demand peaks for EV charging, the grid often does not have the capacity to support it. There is also a lack of aggregation of carbon credits. The individual EV charging station operators are not in a position to consolidate carbon credits for monetisation. Our solution addresses all of these problems.”

          Zero Emission Electric Mobility was designed with three essential objectives in mind: charging EVs using renewable energy; promoting zero-emissions mobility; and no upgrades for grid infrastructure, hence avoiding delays and expenses. This will decrease grid load dependency for charging stations by over 80 percent and improve grid resiliency.

          Hygge’s solution is supported by an end-to-end immersive EV charging mobile app that facilitates the entire charging experience for both the driver as well as the charging station owner.

          The platform
          The platform addresses the lack of aggregation of carbon credits as well. As the platform will source renewable energy for EV charging, it will be used for maximising carbon credits for companies like Think Gas in the clean fuel business, informed the executive.

          Hygge Energy enables entrepreneurs and large corporates interested in investing in the EV charging business to make money. The platform is plug-and-play. It instantaneously connects EV charging stations to next-gen technology, including IoT devices embedded with artificial intelligence and blockchain that reduce cost of operation, and an immersive EV charging app that drives traffic.

          Hygge’s technology allows EV operators to become profitable at a very low cost. “We partner for long term with operators, and this association lasts throughout the lifecycle so that we can support their operations related to pricing, policy, regulation and technology,” said Saxena.

          Bridging the gap
          Hygge’s EV charging system is supported by a next-gen charging app that enables owners to book, reserve and pay for charging time slots in advance, avoiding waiting time and disappointments because of not getting a charging spot and chaos at charging sites. End-to-end planning and scheduling of EV charging will also allow EV owners to overcome the hurdle of range anxiety.

          The gamified and community-centric app will enable like-minded individuals to come together and exchange ideas for creating a greener future. Zero Emission Electric Mobility is a highly adaptable system that provides 100 percent clean energy e-mobility by ensuring that EV charging is done with renewable energy, thereby allowing environmentally conscious EV owners to be in charge of their energy usage and carbon footprint.

          Hygge’s charging app also enables tracking of payments as well as carbon credits earned by users each time they utilise Hygge’s network. This will open up access to an INR 750 billion carbon trading market for renewables-based EV charging.

          “Now our end users also include drivers of CNG vehicles. Think Gas requested us to improve the customer experience at their CNG filling stations by using our EV charging app for providing a similar experience for CNG drivers. Our app for CNG users includes advance booking, cashless payment and loyalties, like our EV solution,” informed the CEO.

          Zero emission transportation
          Electric vehicle charging using coal-heavy grid power emits 50 times more carbon than doing it using solar photovoltaic solutions. Zero Emission Electric Mobility ensures that all EV charging is done using renewable energy as opposed to using other available energy sources, thereby drastically reducing the greenhouse emissions.

          The system is facilitated by Hygge’s proprietary customer premises IoT device called the Hygge Box, which operates on embedded machine learning-based artificial intelligence and blockchain technology. It enables tracking, measurement, optimisation, allocation and accounting of renewable energy, hence ensuring that electric vehicles are primarily charged with clean renewable energy.

          Zero Emission Electric Mobility is a highly adaptable system that provides completely clean e-mobility. The platform can not only be integrated to any EV charging or battery swapping system but also provides truly zero-emission transportation by ensuring the use of low-cost renewable energy for charging EVs and batteries.

          The partnership
          Zero Emission Electric Mobility (complete with the Hygge Box and Hygge Energy’s EV charging app), as well as Hygge Energy’s app for CNG filling, will initially be installed at a Think Gas CNG station in Uttar Pradesh, followed by other locations under discussion. This will be a big step by Hygge towards unlocking a USD 15 billion carbon trading market for service providers offering CNG and EV charging services in India, which will make these businesses profitable.

          Hygge’s platform is integrated with on-site or off-site renewable energy and the distribution grid infrastructure. It enables tracking, measurement, optimisation, allocation and accounting of energy. This ensures that all renewable energy is directed towards EV charging. In the absence of EV charging, this energy can be redirected to other applications for maximum utilisation and savings on electricity bills. It also avoids the additional load that EV charging infrastructure puts on distribution transformers. As a result, renewable energy e-mobility can be accommodated without the need for additional investments in grid infrastructure.

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