Meta and the Federation of Automobile Dealers Associations (FADA) have released a joint whitepaper and playbook detailing how digital adoption is reshaping consumer behaviour and preferences in India’s automotive sector. The report underscores how digitalisation is driving sector growth and offers strategies for transforming OEMs and dealerships nationwide.

In 2023, Meta and FADA launched the ‘Move with Meta’ programme, designed to upskill over 3,000 auto dealers across India. The initiative equips dealers with tools to enhance their social media presence, digitise customer engagement, and optimise lead generation through Meta platforms.

The programme has surpassed expectations, achieving a 3 times increase in dealer digitisation and training over 6,000 dealers through hyperlocal efforts, doubling its initial target. Combined with pre-programme efforts, a total of 10,000 dealers have now been upskilled.

Results have been significant, with a 32 percent improvement in lead generation efficiency reported by participants. The initiative has also contributed to improved sales performance for leading automotive OEMs across India, marking a major milestone in the sector’s digital evolution.

FADA President C S Vigneshwar said, “At FADA, our vision is to empower dealers nationwide with the right digital tools and insights to stay ahead in a rapidly evolving market. Through our partnership with Meta, we’ve not only exceeded our commitment of upskilling 3,000 dealers—surpassing 6,000—but we’ve also seen a 3 times increase in digitisation and a marked 32 percent improvement in lead generation efficiency. This whitepaper underscores the potential of AI, Reels, and messaging platforms such as WhatsApp to strengthen customer relationships and drive growth. We look forward to scaling this collaboration further, bridging the digital gap in automotive retail, ensuring that dealers across India are future-ready, and remain agile in these dynamic times.”

Director Auto, CPG and D2C for Meta in India Saugato Bhowmik said, “Our platforms and products are well positioned to enable rapid and efficient digital customer acquisition and engagement for auto dealers in a hyperlocal manner. Over the last two years we’ve upskilled nearly 10,000 dealers along with FADA to digitize their outreach and experiences through our unique hyperlocal solutions and key products ranging from Reels and AI to messaging. We’re thrilled to deepen our partnership with FADA and take on the ambitious target of upskilling 5000 more dealers in the next 2 years. This program has not only benefitted thousands of auto dealers but also proven to drive strong sales results for leading OEMs.”

Auto OEMs have reported strong sales and lead generation impact because of the program.

Group Head of Marketing at Hyundai Motor India Limited, Virat Khullar, said “We’re excited to see outstanding business results through our partnership with Meta and OnlineSales on the Hyperlocal program. Together, we’ve developed a custom model that efficiently onboarded over 600 dealers in record time. In H2 '24, Meta’s hyperlocal program drove a remarkable 37% growth in sales compared to H1, while delivering 29% reduction in Cost per Retail.  As we move forward, we’re eager to scale this partnership further, leveraging cutting-edge AI and messaging solutions to unlock even greater opportunities.”

Chief Marketing Officer of Auto at Mahindra and Mahindra Limited, Manjari Upadhye, said “Our partnership with Meta has helped amplify the impact of our passenger vehicle launches. Mahindra has leveraged the best and latest in technology to drive launch impact through Meta’s family of Apps. Some of the key activations include leveraging WhatsApp for Thar ROXX launch, using Partnership ads for driving consideration for XUV 700 (Intent went up +3.3 pts) and the Auto Industry’s first chat-based car configurator on Messenger and Instagram Direct for XUV 3XO, which saw 29% increase in conversation volumes. Our collaboration with Meta has driven significant impact, leading to bookings and sales, and setting new benchmarks in the industry.”

Key Insights from the Auto Playbook 2025

Meta’s influence in driving discovery & evaluation, powered by AI: 72 percent of new automotive buyers who were surveyed in this research discovered the brand on the Meta family of apps. Further, 69 percent stated that the Meta family of apps played a role in their purchase decision.

WhatsApp Leads Buyer-Dealer Communication: Among new automobile buyers, 48 percent used WhatsApp to directly connect with dealerships for vehicle availability inquiries, making it the most preferred communication channel. Moreover, 47 percent expressed interest in receiving service reminders via messaging platforms.

Advantage+ Placements Revolutionizing Advertising: To improve cost per lead and lead volume by Meta for their Hyperlocal dealer campaigns, Hyundai India, used AI-powered Advantage+ Placements to place their dealer ads across all Meta surfaces. They saw 18 percent an increase in Lead Volume and 34 percent decrease in Cost Per Lead.

Reels and Creator Content Drive Purchase Decisions: 72 percent of automotive buyers find creator content on Instagram Reels helpful for vehicle evaluation, with 41 percent regularly engaging with vehicle-related Reels. By partnering with creators, dealers can build authenticity and amplify their reach.

Comments (0)

ADD COMMENT

Link Copied!

Japanese automaker Nissan Motor Co., which has been undertaking significant measures to improve its financial performance and is restructuring global operations, has announced that it plans to transfer and integrate vehicle production at the Oppama Plant, located in the Oppama district, to Nissan Motor Kyushu Co., Ltd in Fukuoka Prefecture.

This move part of the ‘Re:Nissan’ recovery plan aims to reduce its global production capacity from 3.5 million units (excluding China) to 2.5 million units, while maintaining a plant utilisation rate of around 100 percent. To achieve this, the company has been considering the consolidation of production sites from 17 to 10.

Nissan Reiterates Commitment For India, Targets 200,000 Unit Sales For FY2026

The new announcement will see vehicle production shutting down at Nissan’s Oppama plant at the end of fiscal 2027. Following this, both current and future models scheduled for production at Oppama will be manufactured at Nissan Motor Kyushu.

On the other hand, facilities and functions in the district – such as the Nissan Research Center, Grandrive, the crash test facility and Oppama Wharf – will remain unaffected and continue operations as usual.

Ivan Espinosa, CEO, Nissan Motor Co, said, "Today, Nissan made a tough but necessary decision. It wasn’t easy – for me or for the company – but I believe it’s a vital step toward overcoming our current challenges and building a sustainable future. The Oppama Plant is a proud part of our history, and its legacy will endure. I want to sincerely thank our employees, the local community, and our partners who have supported this plant with dedication and heart. We will continue to operate in the Oppama area with strong support for the local community, as we carry forward the spirit of Oppama plant and work to restore Nissan’s true value."

While the company has announced the shutdown of manufacturing operations at the Oppama plant, it is still exploring a ‘wide range of options to determine the most appropriate path forward’.

The company will continue to retain employees at the plant till the end of fiscal 2027 and is looking to initiate discussions with the union on the future course of action.

Furthermore, the Japanese automaker has also announced that production of the NV200, currently consigned to the Nissan Shatai Shonan Plant, will end in fiscal year 2026. A successor to the NV200 is planned for introduction in fiscal year 2027, with further details to be shared at a later date.

With this decision, Nissan said it has concluded all vehicle production consolidation actions in Japan under the Re:Nissan plan.

Also read: Nissan Secures $6 Billion Through Bond Issuance

Comments (0)

ADD COMMENT

Link Copied!

Skoda Auto Volkswagen India has announced that it has achieved a major manufacturing milestone in its operations. The company recently rolled out its 500,000th made-in-India Skoda vehicle.

The milestone comes after 24 years since the company introduced the first Skoda Octavia from its Chhatrapati Sambhaji Nagar facility (formerly Aurangabad) in 2001.

At present, the company manufactures vehicles across two facilities in India – Chhatrapati Sambhaji Nagar and Pune, with them now supporting the company’s new manufacturing plant in Vietnam with parts and components.

Over the years, Skoda has rolled out its iconic products such as Octavia, Laura, Superb and Kodiaq to new products like the Kushaq, Slavia and its first sub-4-meter Kylaq.

Andreas Dick, Board Member for Production and Logistics, Skoda Auto, said, “Reaching the milestone of 500,000 cars produced in India is a proud testament to our strategic vision of unwavering commitment to India and operational excellence. By nurturing local engineering talent and embedding global manufacturing processes, we’ve built an ecosystem that is agile, scalable, and responsive to a dynamically changing environment that meets the highest international standards. This achievement reflects the synergy between world-class innovation and India’s growing industrial prowess.”

Piyush Arora, CEO & Managing Director, Skoda Auto Volkswagen India, said, “It is not just about manufacturing 500,000 cars, but building and nurturing 500,000 connections. Every car that rolls out of our production lines, shares DNA of European engineering with unmatched quality, crafted with precision; delivering supreme comfort, safety, technology and driving dynamics. This achievement belongs as much to our customers as it does to our employees. Because what we’re manufacturing here isn’t just mobility, it’s a belief in what India can make for domestic as well as international markets. India plays a pivotal role in the Group’s growth strategy. I am glad to mention that we achieve this manufacturing milestone in the same year as Skoda Auto celebrates 130 years of legacy globally and 25 years of presence in India.”

The company revealed that approximately 70 percent of the vehicles manufactured in India were rolled out from its Chhatrapati Sambhaji Nagar plant.

Comments (0)

ADD COMMENT

Link Copied!

Shell Lubricants, the lubricants business of UK-headquartered Shell Group of companies, has acquired 100 percent equity stake in Raj Petro Specialities from Brenntag Group.

India is currently the world’s third-largest lubricant market and this initiative Shell expects to further expand its portfolio and customer base in the country, but also enhance its presence in the global markets.

Raj Petro is a multi-faceted petrochemical manufacturing and marketing company with business partners in about 100 countries across the globe and offers a wide range of products catering to power, energy, transport, construction, automotive, personal care, food, agriculture, pharmaceutical and other industries.

The acquisition of Raj Petro Specialities supports Shell Lubricants as it strives to grow its portfolio and customer base in India, which is one of its key growth markets.

Jason Wong, Executive Vice-President for Global Lubricants, Shell, said, “The addition of Raj Petro Specialities will help maximise value for Shell through a complementary product portfolio and increased scale of business, positioning Shell Lubricants for further growth in line with our unwavering focus on performance, discipline, and simplification.”

Comments (0)

ADD COMMENT

Link Copied!

Swedish steel manufacturer SSAB has announced a new collaboration with Polmotors, a tier 1 supplier focusing on low-emission products, for exploring the potential of fossil-free materials in demanding automotive applications.

The partnership will see Polmotors explore manufacturing components using SSAB’s decarbonised steel.

SSAB is working on two unique decarbonised steels and aims to largely eliminate carbon dioxide emissions from its own operations. It has already introduced SSAB Zero, which is based on recycled steel and made using fossil-free energy. The company claims that it has also successfully produced the world’s first fossil-free steel. It works with iron ore producer LKAB and energy company Vattenfall as part of the HYBRIT initiative to develop a value chain for fossil-free iron- and steel production, replacing the coking coal traditionally used for iron ore-based steelmaking with fossil-free electricity and hydrogen. This process virtually eliminates carbon dioxide emissions in steel production.

On the other hand, Polmotors closely works with the likes of Volkswagen, Audi, BMW, Peugeot, Citroen, Jeep, Stellantis, Mercedes-Benz and Opel among others, to introduce high-performance components which are not only lighter but also greener.

Maciej Grabos, CEO, Polmotors, said, “Polmotors sees the future of fossil-free steel. And the potential competitive advantage of being an early adopter, positioning ourselves to meet the anticipated market demand from premium automotive OEMs. We design and manufacture crash management systems (CMSs) for these customers, such as bumpers and rally bars, so choice of materials is crucial. Polmotors looks forward to joint R&D – working with SSAB and the OEMs – for the implementation of new steel grades in our products.”

Robert Lewandowski, Key Account Manager, SSAB, said, “Polmotors recently celebrated its 35thanniversary. I’ve had the pleasure and privilege to meet them 20 years ago and observe how an initially small, Polish-owned enterprise turned into a global Tier1 supplier. Decarbonisation of the automotive industry requires cooperation across the supply chain where Tier 1 companies play an important role”.

Comments (0)

ADD COMMENT

Link Copied!