Meta and the Federation of Automobile Dealers Associations (FADA) have released a joint whitepaper and playbook detailing how digital adoption is reshaping consumer behaviour and preferences in India’s automotive sector. The report underscores how digitalisation is driving sector growth and offers strategies for transforming OEMs and dealerships nationwide.

In 2023, Meta and FADA launched the ‘Move with Meta’ programme, designed to upskill over 3,000 auto dealers across India. The initiative equips dealers with tools to enhance their social media presence, digitise customer engagement, and optimise lead generation through Meta platforms.

The programme has surpassed expectations, achieving a 3 times increase in dealer digitisation and training over 6,000 dealers through hyperlocal efforts, doubling its initial target. Combined with pre-programme efforts, a total of 10,000 dealers have now been upskilled.

Results have been significant, with a 32 percent improvement in lead generation efficiency reported by participants. The initiative has also contributed to improved sales performance for leading automotive OEMs across India, marking a major milestone in the sector’s digital evolution.

FADA President C S Vigneshwar said, “At FADA, our vision is to empower dealers nationwide with the right digital tools and insights to stay ahead in a rapidly evolving market. Through our partnership with Meta, we’ve not only exceeded our commitment of upskilling 3,000 dealers—surpassing 6,000—but we’ve also seen a 3 times increase in digitisation and a marked 32 percent improvement in lead generation efficiency. This whitepaper underscores the potential of AI, Reels, and messaging platforms such as WhatsApp to strengthen customer relationships and drive growth. We look forward to scaling this collaboration further, bridging the digital gap in automotive retail, ensuring that dealers across India are future-ready, and remain agile in these dynamic times.”

Director Auto, CPG and D2C for Meta in India Saugato Bhowmik said, “Our platforms and products are well positioned to enable rapid and efficient digital customer acquisition and engagement for auto dealers in a hyperlocal manner. Over the last two years we’ve upskilled nearly 10,000 dealers along with FADA to digitize their outreach and experiences through our unique hyperlocal solutions and key products ranging from Reels and AI to messaging. We’re thrilled to deepen our partnership with FADA and take on the ambitious target of upskilling 5000 more dealers in the next 2 years. This program has not only benefitted thousands of auto dealers but also proven to drive strong sales results for leading OEMs.”

Auto OEMs have reported strong sales and lead generation impact because of the program.

Group Head of Marketing at Hyundai Motor India Limited, Virat Khullar, said “We’re excited to see outstanding business results through our partnership with Meta and OnlineSales on the Hyperlocal program. Together, we’ve developed a custom model that efficiently onboarded over 600 dealers in record time. In H2 '24, Meta’s hyperlocal program drove a remarkable 37% growth in sales compared to H1, while delivering 29% reduction in Cost per Retail.  As we move forward, we’re eager to scale this partnership further, leveraging cutting-edge AI and messaging solutions to unlock even greater opportunities.”

Chief Marketing Officer of Auto at Mahindra and Mahindra Limited, Manjari Upadhye, said “Our partnership with Meta has helped amplify the impact of our passenger vehicle launches. Mahindra has leveraged the best and latest in technology to drive launch impact through Meta’s family of Apps. Some of the key activations include leveraging WhatsApp for Thar ROXX launch, using Partnership ads for driving consideration for XUV 700 (Intent went up +3.3 pts) and the Auto Industry’s first chat-based car configurator on Messenger and Instagram Direct for XUV 3XO, which saw 29% increase in conversation volumes. Our collaboration with Meta has driven significant impact, leading to bookings and sales, and setting new benchmarks in the industry.”

Key Insights from the Auto Playbook 2025

Meta’s influence in driving discovery & evaluation, powered by AI: 72 percent of new automotive buyers who were surveyed in this research discovered the brand on the Meta family of apps. Further, 69 percent stated that the Meta family of apps played a role in their purchase decision.

WhatsApp Leads Buyer-Dealer Communication: Among new automobile buyers, 48 percent used WhatsApp to directly connect with dealerships for vehicle availability inquiries, making it the most preferred communication channel. Moreover, 47 percent expressed interest in receiving service reminders via messaging platforms.

Advantage+ Placements Revolutionizing Advertising: To improve cost per lead and lead volume by Meta for their Hyperlocal dealer campaigns, Hyundai India, used AI-powered Advantage+ Placements to place their dealer ads across all Meta surfaces. They saw 18 percent an increase in Lead Volume and 34 percent decrease in Cost Per Lead.

Reels and Creator Content Drive Purchase Decisions: 72 percent of automotive buyers find creator content on Instagram Reels helpful for vehicle evaluation, with 41 percent regularly engaging with vehicle-related Reels. By partnering with creators, dealers can build authenticity and amplify their reach.

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JSW MG Motor India has started production of the MG Majestor, its D+ segment sport utility vehicle (SUV), at its manufacturing facility in Halol, Gujarat.

The SUV features a four-wheel-drive (4WD) system and triple differential locks to manage traction and control across terrain conditions. It is powered by a 2.0-litre twin-turbo diesel engine paired with an electronic drivetrain and includes advanced driver assistance systems (ADAS) for vehicle safety and control.

Pre-reservations for the vehicle have opened at a price of INR 41,000 on the company's website, with early customers receiving priority delivery timelines and vehicle previews.

The Halol assembly plant utilises automated manufacturing processes and quality control systems to handle the assembly of the vehicle's chassis, body panel alignment and mechanical components.

To support the vehicle rollout, the carmaker is introducing its ownership programme, which includes a 5-year unlimited-kilometre warranty package, 5-year roadside assistance service contract and 5 labour-free scheduled maintenance services.

Biju Balendran, Deputy MD, JSW MG Motor India, said, “The commencement of production of the MG Majestor marks a significant step for us as we move closer to introducing a new benchmark in the premium SUV space. With the Majestor, we are bringing together strong engineering, advanced capability and a commanding presence, aligned to the evolving expectations of customers. Built at our Halol facility with advanced processes and stringent quality systems, the Majestor is engineered to deliver high standards of durability, performance and reliability. We are confident it will resonate strongly with customers looking for both capability and refinement in their next SUV.”

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Yamaha Motor Co, has established the Robotics Business Support Division as a dedicated sales and service facility for its robotics operations in Gurugram, Haryana.

The facility operates within Yamaha Motor India Sales (YMIS), the entity responsible for the company's motorcycle and automotive product sales in the country.

The division was created to reinforce sales and service operations for Yamaha-branded robot products, streamline internal business processes and support further investment. The facility will initially focus on surface mount technology (SMT) assembly systems and industrial robots. Over the longer term, the company plans to build the necessary technical structures to handle semiconductor back-end processing equipment.

The Gurugram facility features a dedicated showroom designed to display Yamaha Motor’s robotics technologies. This space allows clients to view products and technical solutions firsthand, helping them assess application methods for their respective production sites. Through this initiative, the company aims to increase its brand recognition and capture a larger share of the expanding Indian manufacturing and robotics automation markets.

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German automation and technology company Durr has launched Qflex, a system designed to decouple automotive drying ovens from specific heat sources. This development allows manufacturers to change energy sources, such as natural gas, electricity, or hydrogen, without requiring structural modifications to oven systems.

Durr plans to equip its oven range with centralised heating technology, focusing on two systems: EcoInCure and EcoSmartCure. The variable heating circuit enables operators to switch energy sources based on availability or cost.

The system uses a heating module that supplies heat to zones through a circuit. Operators can modify the heating module to change energy sources or integrate high-temperature storage units.

Dr. Heiko Dieter, Product Manager at Durr, said, “It is impossible for anyone to predict today what source of energy will be available in plentiful supply and at a reasonable cost tomorrow. If, for example, the gas supply is interrupted at short notice, there is a risk of costs increasing and even production being interrupted. Energy-flexible ovens guarantee an alternative supply in this case. If a source of energy is no longer economical, operators can switch to another source with minimal effort – without having to interfere with the oven’s structural fabric. Choosing a hybrid system also makes it possible to automatically switch to the cheapest energy source depending on the time of day.”

The EcoInCure oven uses a transverse design. The EcoSmartCure uses a longitudinal mode of operation with a stop-and-go principle. This allows for temperature control by heating bodies in phases, which reduces thermal stress on parts. Both systems are single-level designs intended for integration into new builds or existing plants.

The EcoSmartCure is undergoing tests for industrial use.

“The strong customer interest and two projects already underway confirm to us that we have hit the mark with this new development. Energy flexibility is no longer a distant vision. The Qflex technology in our ovens now offers a solution for responding flexibly to volatile energy markets and changing conditions in automotive production,” concluded Dr. Dieter.

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Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has commenced production at its second manufacturing plant at Kharkhoda.

With this, the company has expanded its production capacity to 2.65 million units per annum across Gurugram, Manesar and Kharkhoda in Haryana and Hansalpur in Gujarat.

The new facility can manufacture 250,000 units, which takes the total production at Kharkhoda to 500,000 units per annum combined. It will produce the company’s popular Brezza and Victoris SUVs.

The expansion is part of Maruti Suzuki India’s expansion strategy to meet customer needs, and once fully operational the Kharkhoda facility will produce a million units per annum, making it the biggest four-wheeler manufacturing location for Suzuki globally.

For FY2027, Maruti Suzuki India aims to add 500,000 units capacity.

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