Meta and the Federation of Automobile Dealers Associations (FADA) have released a joint whitepaper and playbook detailing how digital adoption is reshaping consumer behaviour and preferences in India’s automotive sector. The report underscores how digitalisation is driving sector growth and offers strategies for transforming OEMs and dealerships nationwide.

In 2023, Meta and FADA launched the ‘Move with Meta’ programme, designed to upskill over 3,000 auto dealers across India. The initiative equips dealers with tools to enhance their social media presence, digitise customer engagement, and optimise lead generation through Meta platforms.

The programme has surpassed expectations, achieving a 3 times increase in dealer digitisation and training over 6,000 dealers through hyperlocal efforts, doubling its initial target. Combined with pre-programme efforts, a total of 10,000 dealers have now been upskilled.

Results have been significant, with a 32 percent improvement in lead generation efficiency reported by participants. The initiative has also contributed to improved sales performance for leading automotive OEMs across India, marking a major milestone in the sector’s digital evolution.

FADA President C S Vigneshwar said, “At FADA, our vision is to empower dealers nationwide with the right digital tools and insights to stay ahead in a rapidly evolving market. Through our partnership with Meta, we’ve not only exceeded our commitment of upskilling 3,000 dealers—surpassing 6,000—but we’ve also seen a 3 times increase in digitisation and a marked 32 percent improvement in lead generation efficiency. This whitepaper underscores the potential of AI, Reels, and messaging platforms such as WhatsApp to strengthen customer relationships and drive growth. We look forward to scaling this collaboration further, bridging the digital gap in automotive retail, ensuring that dealers across India are future-ready, and remain agile in these dynamic times.”

Director Auto, CPG and D2C for Meta in India Saugato Bhowmik said, “Our platforms and products are well positioned to enable rapid and efficient digital customer acquisition and engagement for auto dealers in a hyperlocal manner. Over the last two years we’ve upskilled nearly 10,000 dealers along with FADA to digitize their outreach and experiences through our unique hyperlocal solutions and key products ranging from Reels and AI to messaging. We’re thrilled to deepen our partnership with FADA and take on the ambitious target of upskilling 5000 more dealers in the next 2 years. This program has not only benefitted thousands of auto dealers but also proven to drive strong sales results for leading OEMs.”

Auto OEMs have reported strong sales and lead generation impact because of the program.

Group Head of Marketing at Hyundai Motor India Limited, Virat Khullar, said “We’re excited to see outstanding business results through our partnership with Meta and OnlineSales on the Hyperlocal program. Together, we’ve developed a custom model that efficiently onboarded over 600 dealers in record time. In H2 '24, Meta’s hyperlocal program drove a remarkable 37% growth in sales compared to H1, while delivering 29% reduction in Cost per Retail.  As we move forward, we’re eager to scale this partnership further, leveraging cutting-edge AI and messaging solutions to unlock even greater opportunities.”

Chief Marketing Officer of Auto at Mahindra and Mahindra Limited, Manjari Upadhye, said “Our partnership with Meta has helped amplify the impact of our passenger vehicle launches. Mahindra has leveraged the best and latest in technology to drive launch impact through Meta’s family of Apps. Some of the key activations include leveraging WhatsApp for Thar ROXX launch, using Partnership ads for driving consideration for XUV 700 (Intent went up +3.3 pts) and the Auto Industry’s first chat-based car configurator on Messenger and Instagram Direct for XUV 3XO, which saw 29% increase in conversation volumes. Our collaboration with Meta has driven significant impact, leading to bookings and sales, and setting new benchmarks in the industry.”

Key Insights from the Auto Playbook 2025

Meta’s influence in driving discovery & evaluation, powered by AI: 72 percent of new automotive buyers who were surveyed in this research discovered the brand on the Meta family of apps. Further, 69 percent stated that the Meta family of apps played a role in their purchase decision.

WhatsApp Leads Buyer-Dealer Communication: Among new automobile buyers, 48 percent used WhatsApp to directly connect with dealerships for vehicle availability inquiries, making it the most preferred communication channel. Moreover, 47 percent expressed interest in receiving service reminders via messaging platforms.

Advantage+ Placements Revolutionizing Advertising: To improve cost per lead and lead volume by Meta for their Hyperlocal dealer campaigns, Hyundai India, used AI-powered Advantage+ Placements to place their dealer ads across all Meta surfaces. They saw 18 percent an increase in Lead Volume and 34 percent decrease in Cost Per Lead.

Reels and Creator Content Drive Purchase Decisions: 72 percent of automotive buyers find creator content on Instagram Reels helpful for vehicle evaluation, with 41 percent regularly engaging with vehicle-related Reels. By partnering with creators, dealers can build authenticity and amplify their reach.

Comments (0)

ADD COMMENT

Link Copied!

Vega Auto, the parent company of helmet brand Axor, has commenced production of Revo optical-coated helmet visors in India, marking the start of local manufacturing for the component.

The production launch follows an investment of over INR 20 million in optical coating technology and manufacturing infrastructure. The company plans to produce up to 2.4 million units of the coated visors at its domestic facilities.

The visors utilise multilayer optical coating technology designed to control light glare in bright environmental conditions and reduce visual fatigue. The product engineering focuses on glare management and optical clarity during daylight riding, expanding safety design beyond structural impact protection to address rider visual field requirements and road environment awareness.

Girdhari Chandak, Managing Director, Vega Auto Accessories, said, "At Axor, we believe rider safety begins long before impact, it begins with vision. A rider who can see more clearly can anticipate better, react faster and ride with greater confidence. Becoming the first company in India to manufacture Revo Optical Coated Helmet Visors is a proud milestone for Vega Auto. Our investment of over INR 20 million in advanced optical coating technology reflects our commitment to building world-class innovation in India. Revo is more than a premium visor. It represents a new approach to helmet innovation, one that combines protection with superior visual performance, comfort and rider confidence. This is only the beginning of our journey to redefine rider vision technology."

The manufacturing process incorporates multilayer coatings applied directly to the visor surface to produce a reflective finish while maintaining light transmission properties. Vega Auto will integrate the locally produced visors into its Axor product portfolio while continuing the development of component manufacturing capabilities in India.

Comments (0)

ADD COMMENT

Link Copied!

Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has commenced commercial production at Plant D, the fourth manufacturing unit at its Hansalpur facility in Gujarat.

The new line adds 250,000 units of annual capacity, raising the total annual production capability at the Hansalpur site from 750,000 units to one million vehicles. The expansion makes Hansalpur the first manufacturing location across Suzuki's international network to achieve a million-unit annual capacity and establishes the site as the largest single-location passenger vehicle manufacturing plant in India.

The commissioning of Plant D increases Maruti Suzuki's total installed manufacturing capacity across India to 2.9 million units per year. Total investment in the Hansalpur site stands at INR 252.88 billion, which includes INR 39 billion allocated for the construction and equipping of Plant D. Initial assembly operations at the new plant will focus on the company's battery electric vehicle, the e Vitara.

In addition to the e Vitara, the Hansalpur manufacturing complex produces the Fronx, Baleno and Swift models. The site serves as a primary export hub for Maruti Suzuki, generating approximately 47 percent of the company's total overseas vehicle shipments during the 2025-26 financial year.

Hisashi Takeuchi, Managing Director and Chief Executive Officer, Maruti Suzuki India, said, “Gujarat has emerged as a manufacturing and export hub for Maruti Suzuki, backed by strong infrastructure and a progressive industrial ecosystem. The start of commercial production at the fourth plant of our Hansalpur facility augments its annual production capacity to one million vehicles, making it India’s largest passenger vehicle manufacturing facility at a single location. The new line will further strengthen our ability to meet the growing demand from customers in India and overseas while advancing our ‘Make in India, Make for the World’ vision and expanding our global footprint.”

“Together, the Hansalpur and the upcoming Sanand facility in Gujarat will play a pivotal role in achieving our long-term ambition of producing 4 million units annually in India. These projects reflect our commitment to strengthening India’s manufacturing competitiveness, creating employment, boosting exports, and contributing towards Viksit Bharat,” he added.

Comments (0)

ADD COMMENT

Link Copied!

Godrej Enterprises Group's Tooling business is expanding its engineering and manufacturing capabilities to support domestic original equipment manufacturers (OEMs) and Tier-1 suppliers as the Indian automotive sector increases localisation and develops new mobility platforms.

With over 85 percent of its business linked to the automotive industry, the division supplies precision tooling solutions across passenger vehicles, two-wheelers, commercial vehicles and electric vehicle platforms.

At present, 95 percent of the tooling supplied to its automotive client base is manufactured locally within India, driven by government initiatives such as Make in India and Production Linked Incentive (PLI) schemes that encourage domestic supply chain resilience.

The business produces press tools, die-casting dies and precision tooling systems. Alongside its core automotive operations, the unit supplies components to industrial machinery, railways, metro rail networks and defence manufacturing sectors.

Pankaj Abhyankar, Business Head – Tooling at Godrej Enterprises Group, said: "India's automotive industry is evolving rapidly, driven by localisation, changing mobility technologies, and the need for greater manufacturing agility. As vehicle architectures become more advanced, tooling is playing an increasingly important role in enabling precision, productivity, quality, and faster product development cycles. Our focus remains on building advanced engineering and manufacturing capabilities that help customers meet these evolving requirements while supporting India's manufacturing ambitions."

To meet changing manufacturing standards, the division is integrating digital simulations, additive manufacturing, Internet of Things (IoT) monitoring systems and large-tonnage dye equipment into its production processes. The business is also utilising vacuum-assisted systems, thermo-regulation processes, squeeze casting and conformal cooling methods.

The expansion comes as the Indian tooling market experiences increased demand driven by capital investments in automotive manufacturing, electric mobility infrastructure, railways and defence production. Godrej Enterprises Group aims to scale its domestic manufacturing output to support long-term supply chain localisation across these industrial sectors.

Comments (0)

ADD COMMENT

Link Copied!

SABIC (Saudi Basic Industries Corporation), one of the largest petrochemicals manufacturers globally, has signed a Memorandum of Understanding with CEER, Saudi Arabia's electric vehicle brand, to explore cooperation in applying SABIC's materials and solutions in the design, development and manufacture of electric vehicles.

The signing ceremony took place at SABIC's headquarters in Riyadh, with attendance from SABIC CEO Dr. Faisal M. Alfaqeer and CEER CEO James DeLuca.

The agreement establishes a framework for evaluating the use of SABIC materials in EV applications and jointly developing material and processing solutions. The collaboration also covers knowledge sharing on sustainability and technology, exploring strategic sourcing opportunities to build a local supply chain and identifying joint areas of cooperation.

Dr. Al-Faqeer, said, “The memorandum represents a strategic collaboration which leverages SABIC’s global expertise in advanced material solutions for the electric vehicle industry. Through this partnership, we aim to accelerate innovation, enhance local content and build an integrated national supply chain that enhances global competitiveness. This collaboration also reflects our shared commitment to contribute to Saudi Vision 2030 and the National Industrial Strategy, empowering national talent, and strengthening Saudi Arabia’s position as a regional hub for future industries and technologies.”

James DeLuca, said, “This strategic collaboration with SABIC marks a significant step in CEER's journey toward designing, engineering and manufacturing a world-class electric vehicle right here in the Kingdom of Saudi Arabia. In order to develop next-generation electric vehicles with leading safety and efficiency performance, we are partnering with global prominent companies that share our commitment to innovation. By integrating SABIC’s materials and deep technical expertise into our vehicles, we are building a robust and reliable local supply chain while enhancing CEER’s rule as a key player in the Kingdom’s transformation into sustainable advanced hub for mobility and technology, in alignment with the goals of Saudi Vision 2030.”

Comments (0)

ADD COMMENT

Link Copied!