Meta and the Federation of Automobile Dealers Associations (FADA) have released a joint whitepaper and playbook detailing how digital adoption is reshaping consumer behaviour and preferences in India’s automotive sector. The report underscores how digitalisation is driving sector growth and offers strategies for transforming OEMs and dealerships nationwide.

In 2023, Meta and FADA launched the ‘Move with Meta’ programme, designed to upskill over 3,000 auto dealers across India. The initiative equips dealers with tools to enhance their social media presence, digitise customer engagement, and optimise lead generation through Meta platforms.

The programme has surpassed expectations, achieving a 3 times increase in dealer digitisation and training over 6,000 dealers through hyperlocal efforts, doubling its initial target. Combined with pre-programme efforts, a total of 10,000 dealers have now been upskilled.

Results have been significant, with a 32 percent improvement in lead generation efficiency reported by participants. The initiative has also contributed to improved sales performance for leading automotive OEMs across India, marking a major milestone in the sector’s digital evolution.

FADA President C S Vigneshwar said, “At FADA, our vision is to empower dealers nationwide with the right digital tools and insights to stay ahead in a rapidly evolving market. Through our partnership with Meta, we’ve not only exceeded our commitment of upskilling 3,000 dealers—surpassing 6,000—but we’ve also seen a 3 times increase in digitisation and a marked 32 percent improvement in lead generation efficiency. This whitepaper underscores the potential of AI, Reels, and messaging platforms such as WhatsApp to strengthen customer relationships and drive growth. We look forward to scaling this collaboration further, bridging the digital gap in automotive retail, ensuring that dealers across India are future-ready, and remain agile in these dynamic times.”

Director Auto, CPG and D2C for Meta in India Saugato Bhowmik said, “Our platforms and products are well positioned to enable rapid and efficient digital customer acquisition and engagement for auto dealers in a hyperlocal manner. Over the last two years we’ve upskilled nearly 10,000 dealers along with FADA to digitize their outreach and experiences through our unique hyperlocal solutions and key products ranging from Reels and AI to messaging. We’re thrilled to deepen our partnership with FADA and take on the ambitious target of upskilling 5000 more dealers in the next 2 years. This program has not only benefitted thousands of auto dealers but also proven to drive strong sales results for leading OEMs.”

Auto OEMs have reported strong sales and lead generation impact because of the program.

Group Head of Marketing at Hyundai Motor India Limited, Virat Khullar, said “We’re excited to see outstanding business results through our partnership with Meta and OnlineSales on the Hyperlocal program. Together, we’ve developed a custom model that efficiently onboarded over 600 dealers in record time. In H2 '24, Meta’s hyperlocal program drove a remarkable 37% growth in sales compared to H1, while delivering 29% reduction in Cost per Retail.  As we move forward, we’re eager to scale this partnership further, leveraging cutting-edge AI and messaging solutions to unlock even greater opportunities.”

Chief Marketing Officer of Auto at Mahindra and Mahindra Limited, Manjari Upadhye, said “Our partnership with Meta has helped amplify the impact of our passenger vehicle launches. Mahindra has leveraged the best and latest in technology to drive launch impact through Meta’s family of Apps. Some of the key activations include leveraging WhatsApp for Thar ROXX launch, using Partnership ads for driving consideration for XUV 700 (Intent went up +3.3 pts) and the Auto Industry’s first chat-based car configurator on Messenger and Instagram Direct for XUV 3XO, which saw 29% increase in conversation volumes. Our collaboration with Meta has driven significant impact, leading to bookings and sales, and setting new benchmarks in the industry.”

Key Insights from the Auto Playbook 2025

Meta’s influence in driving discovery & evaluation, powered by AI: 72 percent of new automotive buyers who were surveyed in this research discovered the brand on the Meta family of apps. Further, 69 percent stated that the Meta family of apps played a role in their purchase decision.

WhatsApp Leads Buyer-Dealer Communication: Among new automobile buyers, 48 percent used WhatsApp to directly connect with dealerships for vehicle availability inquiries, making it the most preferred communication channel. Moreover, 47 percent expressed interest in receiving service reminders via messaging platforms.

Advantage+ Placements Revolutionizing Advertising: To improve cost per lead and lead volume by Meta for their Hyperlocal dealer campaigns, Hyundai India, used AI-powered Advantage+ Placements to place their dealer ads across all Meta surfaces. They saw 18 percent an increase in Lead Volume and 34 percent decrease in Cost Per Lead.

Reels and Creator Content Drive Purchase Decisions: 72 percent of automotive buyers find creator content on Instagram Reels helpful for vehicle evaluation, with 41 percent regularly engaging with vehicle-related Reels. By partnering with creators, dealers can build authenticity and amplify their reach.

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German leading mechanical and plant engineering firm Durr has announced that it has been selected to equip Volvo Cars' manufacturing facility in Košice, Slovakia, with final assembly automation technology.

The plant represents the automaker's dedicated facility for all-electric vehicles and is planned to commence production in 2027 with a maximum annual output capacity of 250,000 units.

As per the understanding, Durr will supply turnkey conveyor, fluid filling and testing infrastructure integrated through its NEXT.assembly framework. The installation features fluid filling equipment configured to handle low-conductivity coolants and updated air conditioning refrigerants designed to comply with European regulatory changes. The vehicle conveyance network spans over three kilometres within the facility, utilising electric monorail systems, skillet platforms and modular chain conveyors to transport vehicle bodies and door components between assembly stations.

For end-of-line testing and quality control, Durr is installing its x-wheel chassis alignment system equipped with x-3Dsurface optical sensors, alongside the x-light camera-based measurement system for inspecting and adjusting headlamp modules in accordance with ECE and SAE standards.

Jorg Neumann, Director of the End of Line Product Line, Durr in Germany, said, “Volvo Cars has exceptionally high standards when it comes to measurement accuracy. We are very familiar with these standards, as Dürr equips all Volvo sites worldwide with vehicle geometry and headlight alignment technology.”

Andreas Hohmann, CEO of Durr Italy and Vice-President of NEXT.assembly, said, “Our fully automated final assembly system represents a significant advancement in automotive manufacturing, combining precision engineering with cutting-edge automation to deliver exceptional quality and efficiency.”

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Mumbai-headquartered automotive major Mahindra & Mahindra is moving towards taking possession of an initial package of approximately 800 acres for an automobile and tractor manufacturing facility at Additional Butibori in Nagpur, Maharashtra.

The site forms part of a planned 1,500-acre development in Vidarbha, which will be accompanied by a 150-acre supplier park in Sambhajinagar.

When fully operational, the site will feature an annual production capacity exceeding 500,000 vehicles and 100,000 tractors. The Sambhajinagar supplier park will provide components to the Nagpur facility and to Mahindra's existing production plants in Chakan and Nashik.

Furthermore, Mahindra is also establishing training frameworks to identify and develop workforce capabilities for manufacturing across powertrains and technologies. Over the next two to three years, existing associates will be considered through a selection process to fill roles at the facility based on technical capability, performance and alignment with company standards.

Mahindra also plans to establish a training centre in Nagpur to build technical skills in areas including mechanical operations, welding and painting. Further operational details regarding workforce requirements and recruitment processes will be released as project development continues.

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Czech automaker Skoda Auto is marking the 30th anniversary of the modern-generation Octavia, which first entered production on 3 September 1996. The model has served as the carmaker's core product following its integration into the Volkswagen Group, reaching total production of almost 7.9 million units across four generations. At present, the Skoda Octavia is manufactured in Mladá Boleslav and Kvasiny in the Czech Republic, as well as Kostanay in Kazakhstan.

Klaus Zellmer, CEO, Skoda Auto, said, "The Octavia has been an icon of the Skoda brand for three decades. As Combi or Liftback, it has consistently delivered what customers prefer: outstanding space, practicality, safety, and features at an exceptional value. In many ways, the Octavia defined the Skoda ambition to offer more than expected. This has resulted in the Octavia powering our international growth by earning the trust of generations of customers. While Skoda continues to evolve and expand into new segments, the Octavia remains a powerful symbol of customer-centric innovation and Simply Clever thinking."

The Skoda Octavia’s development began in 1992 under design chief Dirk van Braeckel, reviving a nameplate originally used by Skoda between 1959 and 1971. The initial liftback variant launched with a 528-litre boot capacity, supported by a production plant in Mlada Boleslav that increased the site's annual vehicle capacity from 90,000 to 350,000 units.

A Combi estate version joined the line-up in 1998, followed by an all-wheel-drive variant in 1999 and the first Octavia RS in 2000. The first generation recorded 1.44 million total unit sales before ending production in 2010.

The second-generation Octavia debuted in 2004, introducing dual-clutch transmission options and expanding boot capacity by 32 litres, achieving 2.6 million sales prior to its replacement in 2013. The third generation, manufactured from 2012 to 2020, incorporated revised driver assistance systems, reduced body weight, and efficiency updates, alongside an exterior facelift in 2017.

The current fourth-generation Octavia launched in November 2019 in liftback and Combi formats. An update introduced in early 2024 added safety equipment, including up to ten airbags and revised driver fatigue monitoring software, as the vehicle continues to serve commercial and private markets globally.

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Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has announced its automobile rake reached Pollachi Railway Terminal in Tamil Nadu, making it the first passenger vehicle manufacturer to dispatch vehicles by rail to the terminal.

The rake carried 120 vehicles, including Wagon R, Ertiga, Dzire and Celerio models, and departed from the Manesar in-plant railway siding on 18 August 2026.

Maruti Suzuki worked with Indian Railways to operationalise Pollachi Railway Terminal for rail-based vehicle dispatches. The location adds a destination in Southern India alongside Coimbatore.

The terminal enhances the ability of the company to serve customers across the region ahead of the Onam festival in Keralam. The facility can support 70 automobile rakes annually, enabling the delivery of 11,000 vehicles each year through railways.

Interestingly, the manufacturer adopted rail-based vehicle dispatches during FY 2014-15 to reduce CO2 emissions, fuel consumption and road congestion. The company increased the share of rail in outbound vehicle dispatches from 5 percent in FY 2014-15 to 26.5 percent in FY 2025-26, dispatching 3.2 million vehicles cumulatively via rail networks to date.

Maruti Suzuki India aims to increase the share of rail-based vehicle dispatches to 35 percent by FY 2030-31 to reinforce commitments to rail logistics.

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