Meta and the Federation of Automobile Dealers Associations (FADA) have released a joint whitepaper and playbook detailing how digital adoption is reshaping consumer behaviour and preferences in India’s automotive sector. The report underscores how digitalisation is driving sector growth and offers strategies for transforming OEMs and dealerships nationwide.

In 2023, Meta and FADA launched the ‘Move with Meta’ programme, designed to upskill over 3,000 auto dealers across India. The initiative equips dealers with tools to enhance their social media presence, digitise customer engagement, and optimise lead generation through Meta platforms.

The programme has surpassed expectations, achieving a 3 times increase in dealer digitisation and training over 6,000 dealers through hyperlocal efforts, doubling its initial target. Combined with pre-programme efforts, a total of 10,000 dealers have now been upskilled.

Results have been significant, with a 32 percent improvement in lead generation efficiency reported by participants. The initiative has also contributed to improved sales performance for leading automotive OEMs across India, marking a major milestone in the sector’s digital evolution.

FADA President C S Vigneshwar said, “At FADA, our vision is to empower dealers nationwide with the right digital tools and insights to stay ahead in a rapidly evolving market. Through our partnership with Meta, we’ve not only exceeded our commitment of upskilling 3,000 dealers—surpassing 6,000—but we’ve also seen a 3 times increase in digitisation and a marked 32 percent improvement in lead generation efficiency. This whitepaper underscores the potential of AI, Reels, and messaging platforms such as WhatsApp to strengthen customer relationships and drive growth. We look forward to scaling this collaboration further, bridging the digital gap in automotive retail, ensuring that dealers across India are future-ready, and remain agile in these dynamic times.”

Director Auto, CPG and D2C for Meta in India Saugato Bhowmik said, “Our platforms and products are well positioned to enable rapid and efficient digital customer acquisition and engagement for auto dealers in a hyperlocal manner. Over the last two years we’ve upskilled nearly 10,000 dealers along with FADA to digitize their outreach and experiences through our unique hyperlocal solutions and key products ranging from Reels and AI to messaging. We’re thrilled to deepen our partnership with FADA and take on the ambitious target of upskilling 5000 more dealers in the next 2 years. This program has not only benefitted thousands of auto dealers but also proven to drive strong sales results for leading OEMs.”

Auto OEMs have reported strong sales and lead generation impact because of the program.

Group Head of Marketing at Hyundai Motor India Limited, Virat Khullar, said “We’re excited to see outstanding business results through our partnership with Meta and OnlineSales on the Hyperlocal program. Together, we’ve developed a custom model that efficiently onboarded over 600 dealers in record time. In H2 '24, Meta’s hyperlocal program drove a remarkable 37% growth in sales compared to H1, while delivering 29% reduction in Cost per Retail.  As we move forward, we’re eager to scale this partnership further, leveraging cutting-edge AI and messaging solutions to unlock even greater opportunities.”

Chief Marketing Officer of Auto at Mahindra and Mahindra Limited, Manjari Upadhye, said “Our partnership with Meta has helped amplify the impact of our passenger vehicle launches. Mahindra has leveraged the best and latest in technology to drive launch impact through Meta’s family of Apps. Some of the key activations include leveraging WhatsApp for Thar ROXX launch, using Partnership ads for driving consideration for XUV 700 (Intent went up +3.3 pts) and the Auto Industry’s first chat-based car configurator on Messenger and Instagram Direct for XUV 3XO, which saw 29% increase in conversation volumes. Our collaboration with Meta has driven significant impact, leading to bookings and sales, and setting new benchmarks in the industry.”

Key Insights from the Auto Playbook 2025

Meta’s influence in driving discovery & evaluation, powered by AI: 72 percent of new automotive buyers who were surveyed in this research discovered the brand on the Meta family of apps. Further, 69 percent stated that the Meta family of apps played a role in their purchase decision.

WhatsApp Leads Buyer-Dealer Communication: Among new automobile buyers, 48 percent used WhatsApp to directly connect with dealerships for vehicle availability inquiries, making it the most preferred communication channel. Moreover, 47 percent expressed interest in receiving service reminders via messaging platforms.

Advantage+ Placements Revolutionizing Advertising: To improve cost per lead and lead volume by Meta for their Hyperlocal dealer campaigns, Hyundai India, used AI-powered Advantage+ Placements to place their dealer ads across all Meta surfaces. They saw 18 percent an increase in Lead Volume and 34 percent decrease in Cost Per Lead.

Reels and Creator Content Drive Purchase Decisions: 72 percent of automotive buyers find creator content on Instagram Reels helpful for vehicle evaluation, with 41 percent regularly engaging with vehicle-related Reels. By partnering with creators, dealers can build authenticity and amplify their reach.

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Tsuyo Manufacturing has received Single Window Clearance from the Government of Karnataka to establish a 20-acre electric vehicle (EV) powertrain manufacturing and validation facility in the Hubli-Dharwad region. The project follows a Letter of Intent (LoI) signed during the Bengaluru Tech Summit in November 2025.

The company will invest INR 2.5 billion to develop an integrated campus for the development, production and validation of EV powertrain technologies. The facility will house assembly lines and laboratories for electric traction motors, motor controllers, power electronics and drivetrain systems.

The site will also include a dedicated open test track specifically designed for commercial-vehicle powertrain validation.

The project will be executed in two distinct phases to scale voltage and power capabilities:

• Phase 1: Focuses on powertrain platforms up to 250 kW with voltage architectures up to 650V.
• Phase 2: Expands capacity to develop powertrains up to 1100 kW with high-voltage architectures reaching 850V DC.

This infrastructure is intended to serve a range of sectors, including three-wheelers, passenger vehicles, commercial vehicles and industrial mobility.

The initiative is expected to create over 500 engineering and technical jobs over the next three years. It aims to support the growth of a localised EV component supply chain in India, reducing reliance on imports for motor design and power electronics engineering.

Vijay Kumar, Founder & CEO, said, “The Hubli–Dharwad facility will be a significant breakthrough in Tsuyo’s mission to build a globally competitive EV powertrain ecosystem from India. With advanced manufacturing, integrated validation infrastructure, and system-level engineering capabilities, this investment will enable us to deliver high-power, high-voltage electric powertrain solutions for both domestic and international markets. Our focus is to develop and manufacture complete electric powertrain systems with world-class engineering and validation capabilities. The new facility will allow Tsuyo to accelerate innovation in motors, power electronics, and integrated drivetrain solutions while meeting the reliability and performance standards required by Indian as well as global OEMs.”

Lalit Baid, Founder & COO, commented, “The facility will be developed in two phases to progressively scale our integrated EV powertrain technology capabilities. Phase 1 will support powertrain platforms of up to 250 kW with voltage architectures up to 650V, while Phase 2 will expand our capabilities to develop powertrains of up to 1100 kW with high-voltage architectures reaching 850V DC. Importantly, the project will also create over 500 jobs, reinforcing our pledge to building advanced EV technologies and strengthening India’s domestic electric mobility ecosystem.”

Vikas Verma, Partner at Avaana Capital, added, “From the outset, what stood out to us about Tsuyo was the team’s rare combination of deep engineering capability, product innovation, disciplined execution, and focus on localized manufacturing to build globally competitive EV powertrain technologies from India. The approval of this facility is a testament to Tsuyo’s rapid progress and its strong trajectory in scaling both manufacturing and technological capabilities. Their continued progress in building advanced EV powertrain solutions in India is closely aligned with our conviction in the long-term potential of the country’s electric mobility ecosystem.”

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Hindustan Zinc has introduced ‘Tejaswini’, a section led by women across all shifts at its Chanderiya Smelting Complex. The initiative begins with a team of 30 professionals who will manage operations, maintenance and safety within the Leaching and Purification units. This section is a part of the facility’s hydrometallurgy operations, which determine production throughput and quality.

Women now represent 26.3 percent of the workforce at Hindustan Zinc. The ‘Tejaswini’ team is led by Tanya Singh, Plant Manager for L&P I, Hydro. The company has previously introduced an underground all-women mine rescue team and enabled women to lead night shifts and tele-remote mining operations. These actions form part of the Vedanta Group goal to reach 35 percent women representation across its total workforce.

To support the expansion of women in core manufacturing roles, the company has implemented infrastructure updates at the site. These include the V-Safe app, CCTV surveillance, biometric access and dedicated transportation facilities for night shifts. The Chanderiya Smelting Complex is among the largest zinc smelting facilities globally, producing metal for infrastructure and energy sectors.

Arun Misra, CEO and Whole-Time Director, Hindustan Zinc, said, “At Hindustan Zinc, we believe the future of mining will be driven by diverse talent, advanced technology, and a culture of inclusion. The launch of Tejaswini reflects our commitment to creating meaningful opportunities for women in core operational roles that power industrial performance. By enabling women to lead critical processes at our smelting operations, we are strengthening our talent pipeline while demonstrating that leadership and capability transcend traditional industry boundaries. As we pursue our long-term growth ambitions, initiatives like these will help shape a more progressive and future-ready mining sector.”

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Chennai-headquartered commercial vehicle major Ashok Leyland, the Hinduja Group flagship, has commenced construction of a greenfield battery pack manufacturing plant at Pillaipakkam, Tamil Nadu. The project involves an investment of INR 4-5 billion, forming part of a broader investment plan outlined in a memorandum of understanding signed in September 2025.

The facility aligns with the Tamil Nadu Electric Vehicle Policy 2023 and the National Mission on Transformative Mobility and Battery Storage. The project is intended to localise the production of battery packs for the commercial vehicle sector and reduce reliance on imported components.

The Pillaipakkam site marks Ashok Leyland's tenth manufacturing presence in Tamil Nadu. The company aims to use the facility to strengthen the domestic supply chain for its electric vehicle (EV) portfolio and its subsidiary, Switch Mobility.

Ashok Leyland has invested over INR 90 billion in Tamil Nadu since 1948. The new plant is expected to create jobs in high-technology manufacturing and advanced skill development. The foundation plaque was unveiled by M.K. Stalin, Chief Minister of Tamil Nadu, in the presence of state officials and company leadership.

Dheeraj Hinduja, Executive Chairman, Ashok Leyland, said, “Our journey has been closely intertwined with the growth of Tamil Nadu for more than seven decades. Ashok Leyland, along with its subsidiary, Switch Mobility, have already developed a vast range of electric Commercial Vehicles, and have taken a lead position in the EV market. The groundbreaking of the new battery pack manufacturing facility marks an important step in our electric mobility journey and reinforces our commitment to building a strong domestic EV ecosystem.”

Shenu Agarwal, MD & CEO, Ashok Leyland, added, “Battery pack technology is central to the future of electric mobility and energy storage. This facility will enable us to build advanced battery pack solutions with greater efficiency, safety and reliability while supporting the battery supply chain localisation It will also contribute to developing specialized talent and creating new opportunities in high-technology manufacturing within Tamil Nadu.”

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Swiss technology major ABB has announced that it is set to further invest around USD 75 million in India for 2026. The capital expenditure is directed at expanding the company’s manufacturing footprint and research and development (R&D) capabilities across five locations: Bengaluru, Hyderabad, Nashik and Vadodara.

This move follows a USD 35 million investment in 2025 and forms part of ABB’s ‘local-for-local’ strategy. Currently, 85 percent of the products ABB sells in India are manufactured within the country. The expansion is expected to create 300 skilled jobs in engineering, research, and operations.

The investment is distributed across several key hubs to support electrification, motion, and automation:

• Nelamangala, Bengaluru (USD 14 million): Expansion of Campus 1 and 2 to scale converter manufacturing for high-speed rail and metro segments. It includes a tenfold increase in production for uninterruptable power supply (UPS) solutions.
• Peenya, Bengaluru (USD 21 million): Funding to increase capacity for low-voltage drives and specialised motors, including flameproof and smoke-venting variants. The site will add an innovation lab and remote monitoring facilities.
• Nashik (USD 22 million): Expansion of the circuit breaker factory and the Vacuum Interrupter (VI) facility. This site will drive the localisation of 33kV Primary Gas Insulated Switchgear and SF6-free technologies by 2028.
• Hyderabad (USD 12 million): Completion of phase one of a new R&D and engineering hub, including a high-power testing laboratory.
• Vadodara (USD 6 million): Scaling of the synchronous generator and induction motor factories to serve the metals, oil and gas and wind sectors.

ABB’s revenue in India reached more than USD 1.5 billion in 2025, representing roughly 4 percent of the Group’s global total. The company identified grid modernisation, data centre development and renewable energy transition as the primary drivers for the increased capacity.

Morten Wierod, Chief Executive Officer, ABB, said, “This investment in India is an important part of our strategy to support infrastructure build-out and growth in one of our fastest growing markets. We are seeing strong demand driven by the country’s energy transition, grid modernization, data center development, and the rapid expansion of the metro and high-speed rail segments. Our expanded facilities will ensure we meet this demand while enhancing our capabilities to serve other markets in the region.”

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