Meta and the Federation of Automobile Dealers Associations (FADA) have released a joint whitepaper and playbook detailing how digital adoption is reshaping consumer behaviour and preferences in India’s automotive sector. The report underscores how digitalisation is driving sector growth and offers strategies for transforming OEMs and dealerships nationwide.

In 2023, Meta and FADA launched the ‘Move with Meta’ programme, designed to upskill over 3,000 auto dealers across India. The initiative equips dealers with tools to enhance their social media presence, digitise customer engagement, and optimise lead generation through Meta platforms.

The programme has surpassed expectations, achieving a 3 times increase in dealer digitisation and training over 6,000 dealers through hyperlocal efforts, doubling its initial target. Combined with pre-programme efforts, a total of 10,000 dealers have now been upskilled.

Results have been significant, with a 32 percent improvement in lead generation efficiency reported by participants. The initiative has also contributed to improved sales performance for leading automotive OEMs across India, marking a major milestone in the sector’s digital evolution.

FADA President C S Vigneshwar said, “At FADA, our vision is to empower dealers nationwide with the right digital tools and insights to stay ahead in a rapidly evolving market. Through our partnership with Meta, we’ve not only exceeded our commitment of upskilling 3,000 dealers—surpassing 6,000—but we’ve also seen a 3 times increase in digitisation and a marked 32 percent improvement in lead generation efficiency. This whitepaper underscores the potential of AI, Reels, and messaging platforms such as WhatsApp to strengthen customer relationships and drive growth. We look forward to scaling this collaboration further, bridging the digital gap in automotive retail, ensuring that dealers across India are future-ready, and remain agile in these dynamic times.”

Director Auto, CPG and D2C for Meta in India Saugato Bhowmik said, “Our platforms and products are well positioned to enable rapid and efficient digital customer acquisition and engagement for auto dealers in a hyperlocal manner. Over the last two years we’ve upskilled nearly 10,000 dealers along with FADA to digitize their outreach and experiences through our unique hyperlocal solutions and key products ranging from Reels and AI to messaging. We’re thrilled to deepen our partnership with FADA and take on the ambitious target of upskilling 5000 more dealers in the next 2 years. This program has not only benefitted thousands of auto dealers but also proven to drive strong sales results for leading OEMs.”

Auto OEMs have reported strong sales and lead generation impact because of the program.

Group Head of Marketing at Hyundai Motor India Limited, Virat Khullar, said “We’re excited to see outstanding business results through our partnership with Meta and OnlineSales on the Hyperlocal program. Together, we’ve developed a custom model that efficiently onboarded over 600 dealers in record time. In H2 '24, Meta’s hyperlocal program drove a remarkable 37% growth in sales compared to H1, while delivering 29% reduction in Cost per Retail.  As we move forward, we’re eager to scale this partnership further, leveraging cutting-edge AI and messaging solutions to unlock even greater opportunities.”

Chief Marketing Officer of Auto at Mahindra and Mahindra Limited, Manjari Upadhye, said “Our partnership with Meta has helped amplify the impact of our passenger vehicle launches. Mahindra has leveraged the best and latest in technology to drive launch impact through Meta’s family of Apps. Some of the key activations include leveraging WhatsApp for Thar ROXX launch, using Partnership ads for driving consideration for XUV 700 (Intent went up +3.3 pts) and the Auto Industry’s first chat-based car configurator on Messenger and Instagram Direct for XUV 3XO, which saw 29% increase in conversation volumes. Our collaboration with Meta has driven significant impact, leading to bookings and sales, and setting new benchmarks in the industry.”

Key Insights from the Auto Playbook 2025

Meta’s influence in driving discovery & evaluation, powered by AI: 72 percent of new automotive buyers who were surveyed in this research discovered the brand on the Meta family of apps. Further, 69 percent stated that the Meta family of apps played a role in their purchase decision.

WhatsApp Leads Buyer-Dealer Communication: Among new automobile buyers, 48 percent used WhatsApp to directly connect with dealerships for vehicle availability inquiries, making it the most preferred communication channel. Moreover, 47 percent expressed interest in receiving service reminders via messaging platforms.

Advantage+ Placements Revolutionizing Advertising: To improve cost per lead and lead volume by Meta for their Hyperlocal dealer campaigns, Hyundai India, used AI-powered Advantage+ Placements to place their dealer ads across all Meta surfaces. They saw 18 percent an increase in Lead Volume and 34 percent decrease in Cost Per Lead.

Reels and Creator Content Drive Purchase Decisions: 72 percent of automotive buyers find creator content on Instagram Reels helpful for vehicle evaluation, with 41 percent regularly engaging with vehicle-related Reels. By partnering with creators, dealers can build authenticity and amplify their reach.

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Skoda Auto Volkswagen India (SAVWIPL) has achieved a new production milestone of rolling out 50,000 units of the Skoda Kylaq from its Chakan facility.

The Kylaq, the company stated, has contributed 36 percent to the Group’s YoY growth in 2025. It achieved this volume by expanding its operations and increasing the use of domestic components.

To support the production of the Kylaq, SAVWIPL increased the capacity of the Chakan plant by 30 percent. The vehicle is built on the MQB-A0-IN platform, a chassis architecture designed for the Indian market. The group has focused on localisation and the development of a local supplier network to support its manufacturing output.

The milestone follows 25 years of the group's presence in India, during which it has developed an integrated ecosystem and a local talent pool. By increasing production and localisation, the company aims to support the government’s manufacturing initiatives while deepening its engineering and sourcing capabilities within the country.

H D Kumaraswamy, Union Cabinet Minister of Heavy Industries and Minister of Steel, said, “I congratulate Skoda Auto Volkswagen India on achieving this production milestone and for their continued commitment to the ‘Made in India’ initiative.”

Piyush Arora, MD & CEO, Skoda Auto Volkswagen India, said, “The 50,000‑unit milestone for the Kylaq reflects the deep trust and affection our customers have shown for this product. Built on the proven MQB‑A0‑IN platform, the Kylaq’s success is a powerful validation that vehicles designed in India, both for India and the world, continue to earn admiration and confidence from customers domestically and globally.”

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Hindalco Industries has announced an INR 210 billion expansion of its aluminium smelter in Sambalpur, Odisha. The project will add 360,000 tonnes per annum of capacity to the Aditya Aluminium complex. Additionally, the company has commissioned a manufacturing facility for flat rolled products (FRP) and battery-grade aluminium foil following an investment of INR 45 billion.

The facilities form part of a growth programme involving INR 370 billion of planned expenditure in Odisha. The battery-grade foil plant is intended to provide raw materials for the production of lithium-ion cells, with a capacity to support 100 GWh of manufacturing. The expansion of the FRP unit aims to reduce India’s reliance on imported flat-rolled aluminium, which currently accounts for 40 percent of domestic consumption.

The smelter expansion incorporates plans to use round-the-clock renewable energy for a portion of its power requirements. This project connects upstream resources with downstream manufacturing, linking bauxite mining and alumina refining to the production of foil and high-grade materials. The company expects the next phase of investment to create 15,000 jobs in the region, adding to its current workforce of 23,000 in the state.

Kumar Mangalam Birla, Chairman, Aditya Birla Group, said, “India’s manufacturing growth depends on integration, value addition and sustainability. Through Hindalco, we are building a fully integrated aluminium ecosystem that spans from upstream resources to high-value downstream products. Our long-standing partnership with Odisha continues to play an important role in this journey. This strategy strengthens India’s self-reliance, supports critical sectors, and accelerates the nation’s transition towards advanced, sustainable manufacturing.”

Satish Pai, Managing Director, Hindalco Industries, added, “The FRP expansion and smelter growth at Sambalpur exemplify our integrated upstream–downstream growth strategy. This enables Hindalco to deliver high-quality aluminium solutions across packaging, defence, electric mobility, renewable energy and advanced manufacturing, positioning us strongly to support India’s industrial ambitions while creating long-term value.”

Hindalco’s roadmap in Odisha includes the Kansariguda alumina refinery, the Meenakshi coal mine, and units for white fused alumina. The company has invested over INR 250 billion in the state over the last 15 years. These developments are part of a wider INR 550 billion capital expenditure plan across India.

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Japanese automaker Nissan and China’s Chery have reached an agreement for the acquisition of Nissan’s manufacturing facilities in Rosslyn, South Africa, which is subject to regulatory approvals and the fulfilment of specific conditions.

As per the understanding, Chery will purchase the land, buildings and associated assets, including the stamping plant, in mid-2026. Chery will offer employment to the majority of Nissan’s current staff at the site on terms and conditions similar to their existing contracts. The move follows a period of impact on the utilisation and viability of the plant within Nissan's global operations.

Despite the sale of the production facility, Nissan will maintain its commercial presence in South Africa. The company plans to continue its sales and service operations and has scheduled several vehicle launches for the 2026 fiscal year, including the Nissan Tekton and Nissan Patrol.

The acquisition allows the Rosslyn site to remain an active part of the South African automotive manufacturing sector. The preservation of the facility also aims to maintain opportunities for the existing local supplier network that services the plant.

Jordi Vila, Nissan Africa President, said, “Nissan has a long and proud history in South Africa and has been working to find the best solution for our people, our customers and our partners. External factors have had a well-known impact on the utilisation of the Rosslyn plant and its future viability within Nissan. Through this agreement we’re able to secure employment for the majority of our workforce thereby also preserving opportunities for our supplier network. This move also ensures that the Rosslyn site will continue contributing to the South African automotive sector.”

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Neolite ZKW Lightings held a commemorative ceremony on 23 January 2026 for its new manufacturing plant in Pune, Maharashtra. The facility, which began operations in December 2025, is situated near the Mumbai-Pune-Nashik-Aurangabad automotive cluster. This location allows the company to manage inventory and provide services to customers including Tata Motors, Stellantis, JSW MG Motor India, Daimler India Commercial Vehicles and Piaggio Vehicles.

The facility includes an independent design centre featuring simulation software, optical design tools and 3D modelling capabilities. This centre supports product development, prototyping and validation to meet global regulatory standards. The Pune plant focuses on manufacturing processes such as moulding, surface treatment and assembly for lighting products and components.

Neolite ZKW Lightings produces lighting solutions for passenger vehicles, commercial vehicles and two-wheelers. Its portfolio is powertrain agnostic, supplying components for both internal combustion engine vehicles and electric vehicles. Following the commencement of the Pune facility, the group intends to focus on opening its next plant in Kancheepuram.

Won Yong Hwang, CEO, ZKW Group, said, “India continues to emerge as a strategic market for the global automotive industry. Neolite ZKW’s expansion in Pune represents a positive step toward advancing next-generation automotive lighting solutions, and we look forward to continued collaboration in technology and innovation”.

Rajesh Jain, Chairman and Managing Director, Neolite ZKW Lightings, said, “Our new Pune plant reflects our commitment to invest in capacity, technology and talent to support the next phase of growth for our customers and for Neolite ZKW. With this facility, we are better positioned to respond timely to customer requirements, drive innovation in automotive lighting, and create employment opportunities in the region. After this, our next focus will be to get our Kancheepuram facility up and running and we are working very hard to get that done”.

Rajesh Soni, CEO, Neolite ZKW, added, “The Pune facility is designed to focus on manufacturing of automotive lighting products and components including moulding, surface treatment and assembly. Further, in line with the shift toward electrification and sustainability, we also offer certain electric vehicle focused lighting products. At the same time, our portfolio is powertrain agnostic that serves both EVs and internal combustion engine vehicles”.

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