Continental Realigns Mid-Term Strategy

Continental Realigns Mid-Term Strategy

Betting high on its future-oriented technologies, Continental has realigned its strategy to achieve annual organic growth of around five to eight percent on average in the mid-term.

The company’s realignment strategy is in line with the automotive industry’s transformation and the growing demand for sustainable and emission-free mobility.

Continental group aims at achieving an adjusted EBIT margin between around eight and 11 percent, excluding powertrain technologies.

The newly elevated CEO of the company Nikolai Setzer said the future mobility will be characterised by its high connectivity, safety and convenience, and the software will increasingly make the ‘difference’ in the future. “With our future-oriented technologies and our success-driven, global team, we will be among the winners of the transformation in the mobility industry,” said Setzer.

According to the CEO, Continental’s new strategy will be largely dependent on strengthening the operational performance, differentiating the company’s portfolio with a focus on value creation, and turning the change to connected and sustainable mobility into an opportunity.

“Our strategy is clear, and our mid-term targets have been set,” emphasised Continental CFO Wolfgang Schäfer. “Growth that outpaces our markets and industries, an adjusted EBIT margin of around eight to 11 percent and a return on capital employed of around 15 to 20 percent illustrate our ambitious yet realistic growth path. Besides, with a targeted cash conversion ratio of more than 70 percent, we will further increase our financial strength in the future,” Schäfer said.

As per Setzer, Continental has a unique and robust product portfolio characterised by ‘highly profitable’ and ‘rapidly growing product areas’. In the future, the group will align its product portfolio with its new strategy and its course for value-creating growth. It will thus differentiate its entire portfolio between ‘growth’ and ‘value.’

“Going forward, we will focus on our growth areas and future technologies with even more intensity and resources. This will ensure that we grow faster than the market. At the same time, we will ensure that those products that have already established leading positions in a saturated market environment will remain profitable,” Setzer said. The portfolio strategy also includes possible acquisitions, divestments, and partnerships.

Continental focuses on above-average growth in connected, assisted and autonomous driving, software, new vehicle architectures with high-performance computers; the Tires and ContiTech business in high-growth regions; and digital solutions and services such as those for fleet and industrial customers. In doing so, the group is drawing on its extensive expertise as a software company with more than 20,000 software and IT specialists.

At the same time, the company plans to continue its marketing leading positions in profitable areas such as safety solutions, display and control systems, surface materials and the European passenger-car tyre business, and to secure their value. In this way, it plans to generate sufficient funds for the competitive expansion of its growth areas geared to market and technology leadership.

On the planned spin-off of its powertrain business, Setzer confirmed, “By the end of the year, the necessary organisational conditions will have been created as planned, and the internal processes will have been reorganised. We, therefore, intend to carry out the planned spin-off of Vitesco Technologies as scheduled next year.”

On emission-free vehicles, from 2022, Continental will make its global business for emission-free vehicles carbon-neutral. Continental’s comprehensive roadmap for sustainable business practices aims to achieve 100 percent carbon neutrality, 100 percent emission-free mobility and industry, a 100 percent circular economy and 100 percent responsible value chains – all by no later than 2050.

Competitive Cost Structure

The German technology giant will also focus on cost structure to ensure its future viability and competitiveness to global market conditions. Continental initiated its Transformation 2019–2029 structural programme in 2019 with additional measures to cut costs and increase efficiency. In addition, the company will continue to improve its productivity by increasing automation and digitalisation in its production environment.

Continental will focus on integrated vehicle architectures and increasingly comprehensive software to meet the growing demand for safer, connected and convenient mobility for the Automotive Technologies group sector.

It sees faster organic growth in the mid-term in several automotive growth fields compared with global production volumes of passenger cars and light commercial vehicles (by around three to ten percentage points in each case).

Overall, Continental expects its Automotive Technologies group sector to achieve annual organic growth of around seven to 11 percent, thus exceeding the forecast average market growth of around five to seven percent over the mid-term and by about two to four percentage points annually. The adjusted EBIT margin is expected to be approximately six to eight percent.

Vision 2030 for Tyre Business

Continental’s innovative top performance in the tyre technology will be supplemented by an ever-expanding range of services and aligned even more closely with the various customer segments.

With its new Vision 2030 strategy programme, the company’s tyre business aims to consolidate its position among the world’s top tyre manufacturers.

In the mid-term, Continental’s tyre business aims for an adjusted EBIT margin of around 12 to 16 percent and a return on capital employed (ROCE) of more than 20 percent. Continental intends to increase further its market share in Asia and North America’s growth markets in particular. In the passenger-car tyre segment, the company will further increase business by offering for electric mobility and ultra-high-performance tyres, while the truck and bus tyre business will be expanded with the company’s Conti360 fleet services. The company also see growth for a two-wheeler, racing, industrial, especially in the Agri tyres.

With its service-based digital solutions, the group hopes to become the leading supplier worldwide by 2030. As one of the world’s largest tyre manufacturers and suppliers of electronics, sensors and software for the mobility industry, the company has a decisive competitive advantage here, the company said.

By 2050, for example, the German tyre manufacturer plans to gradually modify its tyre production so that it uses up to 100 percent sustainable materials.

ContiTech

ContiTech intends to grow around three percentage points faster than the market in eight growth areas, where the demand for digital and intelligent solutions are increasing.

ContiTech will explore new business opportunities by combining various materials with electronic components and individual services. Recently, the company has strengthened its plastics expertise in both the industrial and automotive sectors with the acquisition of Merlett in 2019 and the joint venture with aft automotive launched this summer.

Also, the ContiTech business area intends to further increase its value contribution, for example with applications for passenger cars, rail transport, the printing industry and mining. Thus, the business area plans to restore its adjusted EBIT margin to a range of around nine to 11 percent in the mid-term. Its return on capital employed (ROCE) is expected to exceed 20 percent. (MT)

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Honda Cars India Signs Agreement with MSTI to Offer Environment-Friendly Vehicle Scrapping Solution

Honda Cars India Signs Agreement with MSTI to Offer Environment-Friendly Vehicle Scrapping Solution

Honda Cars India Ltd (HCIL) announced on its LinkedIn page on Wednesday that it has recently signed an agreement with Maruti Suzuki Toyotsu India (MSTI). MSTI is a government-approved ELV scrapping and recycling company that is setting up modern ELV scrap and recycling centres in the country. Its agreement with Honda Cars India offers an end-to-end solution for scrapping end-of-life vehicles (ELVs). Honda Cars India claims that this collaboration enables HCIL dealerships to assist their customers in getting the best value from their ELVs, while also facilitating hassle-free deregistration and issue of Certificate of Deposit/Destruction through its dealer partners. Customers can get their older vehicles scrapped in a scientific and environment-friendly manner.

According to HCIL, the service alliance will begin in Delhi NCR, Haryana and Uttar Pradesh. The coverage area will expand with addition of new scrappage centres by MSTI in the future.

Speaking on the new customer initiative, Takuya Tsumura, President and CEO, Honda Cars India Ltd, said, “The vehicle scrappage policy by the Government of India stipulates the scrappage and deregistration of old vehicles to promote phasing out of unfit vehicles from the roads, improve safety and lower the carbon footprint in India. We are pleased to offer a one-stop solution to our customers through our dealers, to scrap their old cars in a systematic and environmental-friendly manner. With this association, Honda Cars India intends to go beyond while serving and delighting our customers.”

Further, Masaru Akaishi, Managing Director, MSTI, said, “Today, we are pleased to announce our collaboration with Honda Cars India Limited. MSTI will continue to contribute to the improvement of India’s environment by providing environment-friendly ELV dismantling services.”

HCIL states that as part of the tie-up, the HCIL dealership with MSTI will offer customers the following –

1. Vehicle evaluation

2. Arrange quote for scrappage value of the vehicle

3. Provide end-to-end services, including vehicle pick-up, transportation and dismantling at MSTI scrap and recycling centre

4. Issue of Certificate of Deposit/Destruction from MSTI

The Certificate of Deposit/ Destruction will enable customers claim eligible benefits under the vehicle scrappage policy notified by the Government of India and adopted by various state governments. As per HCIL, the customer will also have additional peace of mind and assurance that their old vehicle cannot be misused and therefore, there will be no legal liability or hassle afterwards.

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TVS Motor Co partners CSC Grameen eStore to sell three-wheeler range

TVS Motor Co partners CSC Grameen eStore to sell three-wheeler range

TVS Motor Company (TVSM), a leading manufacturer of two- and three-wheelers has signed an agreement with CSC Grameen eStore for its commercial vehicle range (three-wheelers). 

The partnership will enable CSC Village Level Entrepreneurs (VLEs) to serve as a touchpoint for TVS Motor’s commercial vehicles. They (VLEs) will facilitate the process of enquiry, purchase, test drives and/or delivery of vehicles, through the TVS three-wheeler dealer network. 

At present, the TVS commercial vehicle range comprises of TVS King Deluxe, TVS King Duramax, TVS King Duramax Plus and TVS King Kargo, which will get listed on the CSC e-store.

The CSC Grameen eStore was started by CSC eGov, the apex enterprise set up with the support of the government of India to digitally empower citizens of India.

Rajat Gupta, Business Head of Commercial Mobility, TVS Motor Company said, "We are excited to be on the CSC Grameen eStore. This partnership will help us expand our reach to areas so far untapped. VLEs being integrated in their respective ecosystems, will ensure that as our first touchpoints, they are able to explain the product proposition in a language and environment that customers are familiar with. It will not just facilitate sales but also bring about a deeper customer connect.”

Avani Kapoor, Senior Vice-President, Business Head, CSC Grameen eStore said, “We welcome the TVS Motor Company on the CSC network. With a mission of ‘Atmanirbhar Bharat’, our aim is to bring world class products to rural areas. Commercial mobility is a key requirement for the country and its social and economic well-being. With TVS on the platform, VLEs get a wonderful portfolio of three-wheelers to sell and customers get a great proposition to buy. We couldn’t have been more pleased.”

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Pavna Industries buys land in Pantnagar for its upcoming die cast components facility

Pavna Industries buys land in Pantnagar for its upcoming die cast components facility

Pavna Industries, one of India’s leading automotive parts manufacturers has acquired a land parcel of 4,335 square meters at the Integrated Industrial State, Pantnagar, Uttarakhand for its upcoming greenfield plant that will primarily cater to the demand of die cast components.
The company plans to utilise the logistical and cost benefits of the region to strengthen its presence in the domestic automotive sector and streamline its operations in serving Bajaj Auto, a key client. 

The acquisition involves leveraging supply chain synergies and minimising overhead expenses. Pantnagar has gradually become a notable hub for the automotive industry, with prominent companies such as Bajaj Auto and Ashok Leyland establishing a presence in the area. As part of its ongoing and future expansion plans Pavna Industries is setting up the new plant, with an aim to attract business from various original equipment manufacturers (OEMs) in and around Pantnagar. This strategic move is particularly significant as the auto sector is one of the priority sectors in Uttarakhand. Expanding operational capacity not only positions the company to better serve and attract a broader range of OEMSs in the region but also enhances its market presence. 

Earlier this year the company bagged an order from Ola Electric for supply of ignition switches and latches and launched its products in Bangladesh. 

Swapnil Jain, Managing Director, Pavna Industries said, “This acquisition signifies our move to our own premises in Uttarakhand, transitioning from our current rented facility. The plant which will be nestled within Pantnagar thriving industrial ecosystem, will enable us to provide superior service, particularly to Bajaj Auto and aligns with our long-term goal of offering better prices to our customers. Pantnagar's supportive government policies and growing industrial cluster attract major players, creating a collaborative business environment.”

“We are optimistic about the automotive industry future and committed to supporting the 'Aatmnirbhar Bharat'; initiative by manufacturing high- quality indigenous components in our technologically advanced plants.”

At present, Pavna Industries has 9 facilities at three locations- Aligarh, Aurangabad and Pantnagar along with strategically located distribution network in 17 states.

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Kia India Appoints Joonsu Cho As Chief Sales Officer

Kia India Appoints Joonsu Cho As Chief Sales Officer

Joonsu Cho has been elevated to the position of Chief Sales Officer by Kia India from the position of Regional Manager (Eastern Region) which he assumed in 2023. The assignment of Regional Manager (Eastern Region) as his first assignment in India after serving in various leadership positions in other countries across the globe.  

Bringing with him 32 years of experience in the automotive industry, Cho will be responsible for driving the company's sales initiatives, enhancing operational efficiencies and steering its long-term growth plans in his new role. 

Having served in leadership positions globally, including Kia Australia (he was the CEO there), Kia UK and Kia Europe, Cho has played a pivotal role in the growth thrust of the automaker in India particularly. 

In his new role. He will be instrumental in Kia forwarding its commitment to deliver innovative products and to foster sustainable growth through product portfolio expansion, sales strategy and further strengthening of dealer network. 

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