Is the Automobile Industry On A Path To Recovery – Post-COVID Lockdown

Is the Automobile Industry On A Path To Recovery – Post-COVID Lockdown

Let us take a look at the numbers for the nine-month period - April 20 till December 20 and compare this with the figures of the same period last year:

While the above numbers may seem depressing, there has been a cause to cheer for the industry especially since September 2020, when the automobile majors posted healthy numbers.

What was the driving factors for this growth?

  • Good monsoon and growth in the agricultural sector
  • Pent up demand
  • New models introduced
  • Fear to use public transport and desire to own a vehicle
  • The numbers may not reveal the entire story and what is sought in this article is to see how this industry will evolve.
  • The COVID experience has seen the following major shift:
  • Work from home – this could continue over the next few years
  • Online classes
  • Reduced usage of public transport – may change if crowding is avoided
  • Drop in car pooling
  • Release of movies on the online platform
  • Use of video conferencing as an alternative mode of communication as opposed to physical travel.

Whether these experiences would sustain or continue will depend on the reduction in fear factor, desire to socialise and the success of vaccination.

Given the above background, we shall try to examine what could be the future of the various segments of the automobile industry.

Among the passenger vehicle segment, the utility vehicles (mainly sub 4M category) have managed to hold itself together posting only a moderate decline of 6.69 percent indicating a preference among the affordable consumers to this category. This phenomenon is on account of the fact that many new models were introduced in this segment and changing preference of the consumer to buy a utility vehicle bearing in mind that usage post- COVID would be restricted for moving for work or within the city and the usage would be more for trips for recreational purposes and family get together. This segment will see more action in the ensuing months with more new models and price warfare.

The luxury segment of the passenger vehicle will see a decline and this trend is more likely to continue over the next couple of years.

The commercial vehicles segment is a barometer of economic growth and the decline in this sector is definitely a cause of worry.

A healthy growth in this segment indicates the movement of both goods and persons which augurs well for the economy.

The medium and heavy commercial vehicle segment requires the maximum support with a steep drop in the numbers although the numbers in December 2020 shows some revival. However, the segment can see growth only if there is a sustained policy of replacing old State Transport Undertaking and Defense Vehicles by setting up a dedicated corpus fund for this along with measures on the part of the Government to invest in infrastructure projects.

The average urban and rural consumer’s purchasing habits have seen a change with a growing dependence on e-commerce portals to buy goods as opposed to physical travel. This trend is likely to see more traction and hence the movement of goods from larger hubs to smaller hubs will require smaller vehicles and hence there will be an uptick in demand for commercial vehicles, especially in less than five tonne carrying capacity.

The change in the consumer behavioural pattern coupled with usage of the services of food delivery and goods delivery apps and a good monsoon across India will see a sustained demand in the two-wheeler segment.

Another shift which will gradually happen is that there will be higher acceptance of electric vehicles once they become affordable. This would mean mechanical component manufacturers will have to shift their focus to develop electrical components which will be the future.

Lastly, the following key factors will play a large role in the ensuing period to sustain the momentum:

  • Introduction of new models
  • Controlling the runaway fuel prices
  • Price increase by OEM’s and its effect on buying sentiments
  • Implementation of the Performance Linked Incentive Scheme under the Atma Nirbhar Scheme
  • Government investment in infrastructure projects
  • Sorting out raw material shortages especially semiconductors and steel
  • Putting Tier-2 and Tier-3 component manufacturers back on track
  • The success of the vaccination programme.

Time will only reveal whether what has been stated in this article will actually pan out the way it has been predicted. (MT)

  • NB: G Viswanathan is the Director, Accounting and Business Support at ASA & Associates LLP. Views expressed are personal.

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Honda Cars India Signs Agreement with MSTI to Offer Environment-Friendly Vehicle Scrapping Solution

Honda Cars India Signs Agreement with MSTI to Offer Environment-Friendly Vehicle Scrapping Solution

Honda Cars India Ltd (HCIL) announced on its LinkedIn page on Wednesday that it has recently signed an agreement with Maruti Suzuki Toyotsu India (MSTI). MSTI is a government-approved ELV scrapping and recycling company that is setting up modern ELV scrap and recycling centres in the country. Its agreement with Honda Cars India offers an end-to-end solution for scrapping end-of-life vehicles (ELVs). Honda Cars India claims that this collaboration enables HCIL dealerships to assist their customers in getting the best value from their ELVs, while also facilitating hassle-free deregistration and issue of Certificate of Deposit/Destruction through its dealer partners. Customers can get their older vehicles scrapped in a scientific and environment-friendly manner.

According to HCIL, the service alliance will begin in Delhi NCR, Haryana and Uttar Pradesh. The coverage area will expand with addition of new scrappage centres by MSTI in the future.

Speaking on the new customer initiative, Takuya Tsumura, President and CEO, Honda Cars India Ltd, said, “The vehicle scrappage policy by the Government of India stipulates the scrappage and deregistration of old vehicles to promote phasing out of unfit vehicles from the roads, improve safety and lower the carbon footprint in India. We are pleased to offer a one-stop solution to our customers through our dealers, to scrap their old cars in a systematic and environmental-friendly manner. With this association, Honda Cars India intends to go beyond while serving and delighting our customers.”

Further, Masaru Akaishi, Managing Director, MSTI, said, “Today, we are pleased to announce our collaboration with Honda Cars India Limited. MSTI will continue to contribute to the improvement of India’s environment by providing environment-friendly ELV dismantling services.”

HCIL states that as part of the tie-up, the HCIL dealership with MSTI will offer customers the following –

1. Vehicle evaluation

2. Arrange quote for scrappage value of the vehicle

3. Provide end-to-end services, including vehicle pick-up, transportation and dismantling at MSTI scrap and recycling centre

4. Issue of Certificate of Deposit/Destruction from MSTI

The Certificate of Deposit/ Destruction will enable customers claim eligible benefits under the vehicle scrappage policy notified by the Government of India and adopted by various state governments. As per HCIL, the customer will also have additional peace of mind and assurance that their old vehicle cannot be misused and therefore, there will be no legal liability or hassle afterwards.

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TVS Motor Co partners CSC Grameen eStore to sell three-wheeler range

TVS Motor Co partners CSC Grameen eStore to sell three-wheeler range

TVS Motor Company (TVSM), a leading manufacturer of two- and three-wheelers has signed an agreement with CSC Grameen eStore for its commercial vehicle range (three-wheelers). 

The partnership will enable CSC Village Level Entrepreneurs (VLEs) to serve as a touchpoint for TVS Motor’s commercial vehicles. They (VLEs) will facilitate the process of enquiry, purchase, test drives and/or delivery of vehicles, through the TVS three-wheeler dealer network. 

At present, the TVS commercial vehicle range comprises of TVS King Deluxe, TVS King Duramax, TVS King Duramax Plus and TVS King Kargo, which will get listed on the CSC e-store.

The CSC Grameen eStore was started by CSC eGov, the apex enterprise set up with the support of the government of India to digitally empower citizens of India.

Rajat Gupta, Business Head of Commercial Mobility, TVS Motor Company said, "We are excited to be on the CSC Grameen eStore. This partnership will help us expand our reach to areas so far untapped. VLEs being integrated in their respective ecosystems, will ensure that as our first touchpoints, they are able to explain the product proposition in a language and environment that customers are familiar with. It will not just facilitate sales but also bring about a deeper customer connect.”

Avani Kapoor, Senior Vice-President, Business Head, CSC Grameen eStore said, “We welcome the TVS Motor Company on the CSC network. With a mission of ‘Atmanirbhar Bharat’, our aim is to bring world class products to rural areas. Commercial mobility is a key requirement for the country and its social and economic well-being. With TVS on the platform, VLEs get a wonderful portfolio of three-wheelers to sell and customers get a great proposition to buy. We couldn’t have been more pleased.”

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Pavna Industries buys land in Pantnagar for its upcoming die cast components facility

Pavna Industries buys land in Pantnagar for its upcoming die cast components facility

Pavna Industries, one of India’s leading automotive parts manufacturers has acquired a land parcel of 4,335 square meters at the Integrated Industrial State, Pantnagar, Uttarakhand for its upcoming greenfield plant that will primarily cater to the demand of die cast components.
The company plans to utilise the logistical and cost benefits of the region to strengthen its presence in the domestic automotive sector and streamline its operations in serving Bajaj Auto, a key client. 

The acquisition involves leveraging supply chain synergies and minimising overhead expenses. Pantnagar has gradually become a notable hub for the automotive industry, with prominent companies such as Bajaj Auto and Ashok Leyland establishing a presence in the area. As part of its ongoing and future expansion plans Pavna Industries is setting up the new plant, with an aim to attract business from various original equipment manufacturers (OEMs) in and around Pantnagar. This strategic move is particularly significant as the auto sector is one of the priority sectors in Uttarakhand. Expanding operational capacity not only positions the company to better serve and attract a broader range of OEMSs in the region but also enhances its market presence. 

Earlier this year the company bagged an order from Ola Electric for supply of ignition switches and latches and launched its products in Bangladesh. 

Swapnil Jain, Managing Director, Pavna Industries said, “This acquisition signifies our move to our own premises in Uttarakhand, transitioning from our current rented facility. The plant which will be nestled within Pantnagar thriving industrial ecosystem, will enable us to provide superior service, particularly to Bajaj Auto and aligns with our long-term goal of offering better prices to our customers. Pantnagar's supportive government policies and growing industrial cluster attract major players, creating a collaborative business environment.”

“We are optimistic about the automotive industry future and committed to supporting the 'Aatmnirbhar Bharat'; initiative by manufacturing high- quality indigenous components in our technologically advanced plants.”

At present, Pavna Industries has 9 facilities at three locations- Aligarh, Aurangabad and Pantnagar along with strategically located distribution network in 17 states.

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Kia India Appoints Joonsu Cho As Chief Sales Officer

Kia India Appoints Joonsu Cho As Chief Sales Officer

Joonsu Cho has been elevated to the position of Chief Sales Officer by Kia India from the position of Regional Manager (Eastern Region) which he assumed in 2023. The assignment of Regional Manager (Eastern Region) as his first assignment in India after serving in various leadership positions in other countries across the globe.  

Bringing with him 32 years of experience in the automotive industry, Cho will be responsible for driving the company's sales initiatives, enhancing operational efficiencies and steering its long-term growth plans in his new role. 

Having served in leadership positions globally, including Kia Australia (he was the CEO there), Kia UK and Kia Europe, Cho has played a pivotal role in the growth thrust of the automaker in India particularly. 

In his new role. He will be instrumental in Kia forwarding its commitment to deliver innovative products and to foster sustainable growth through product portfolio expansion, sales strategy and further strengthening of dealer network. 

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