The Festive Season, The Automakers And Dealers

The Festive Season, The Automakers And Dealers

The expectation of higher sales has led to most automotive OEMs and start-ups line up new vehicle launches and other initiatives for the festive season, which will kick-start with the Ganesh Festival. 

This has also meant that the dealers, as the interface of automotive OEMs, are at the forefront of receiving the bookings of new models their principals have announced, making sure that they don’t fall short of inventory and to make the necessary manpower and capital arrangements for the blip in business. 

The short span of about two or three months, which would also be the third quarter of the current fiscal, would be the time when the auto industry, which witnessed some moderation is sales in the first and second quarter, will make up for the loss or simply create another record for sales on a year-on-year basis. 

While trends are indicative of a considerable shift in two-wheelers – the Honda Shine has become the second-best selling motorcycle by displacing Bajaj Pulsar while Hero Splendor remains the bestselling machine – with ‘premiumisation’ also a factor albeit at the higher end and irrespective of whether it is motorcycles or scooters, the passenger vehicles (PVs) and commercial vehicles (CVs) is where things seem to get a little challenging. 

If the recent news reports in newspapers are to be referred to, the automotive dealers are struggling with a higher-than-normal inventory of over 700,000 units worth INR 730 billion. This is a statistic that has been shared to by Federation of Automobile Dealers Associations (FADA) and is indicative of a slowdown in dealer revenue.  

A recent report ‘The Middle Class Isn't Buying Cars Like It Used to. Here's Why’ in the quint.com has highlighted that the middle-class, bogged down by the lack of confidence in terms of their financial security is not buying cars like it used to and much of those ‘middle-class’ car sales are translating into taxis – radio taxis and of other forms. 

The steep rise in vehicle prices from the time the BS VI emission norms came into force at the height of first Covid-19 pandemic wave has more or less continued through BS VI Stage 2 emission norms. The reason most cited is the rise in input costs. On the other hand, the choice of vehicles in the Indian market is among the least when other automobile markets in the world are looked at. 

As the exorbitant automobile prices led to the postponement in a decision to replace the current aging steed for some more years or to buy the first set of wheels and instead rely on taxis, the sales moderation in categories like PVs has the dealers and manufacturers offering higher discounts over the past few months. 

In a recent statement, the Senior Director of CRISIL Ratings Ltd, mentioned, “The moderation in sales volume growth to six-seven percent in this fiscal (it was eight percent last fiscal) will be led by the PV and CV segments whereas the two-wheeler segments will have a good ride.” 

There are an estimated 34,983 car or PV dealers (FADA represents over 15,000 automobile dealerships having over 30,000 dealership outlets including multiple associations of automobile dealers at the regional, state and city levels representing the entire auto retail industry) in India. 

The slowdown or moderation in automotive sales to the tune of seven to nine percent in the current fiscal is claimed to be substantial in terms of the operating costs, overheads and other factors. 

Last fiscal, the dealer revenue was around 14 percent and accompanied an indication of moderating sales. 

The exorbitant prices of automobiles said to make them ‘unaffordable’ to many middle-class earners (where upon the sales of super luxury cars more than doubled to 1,000 units in 2023 and are expected to increase to 1,200–1,300 units in 2024), PV volume is likely to grow slower at three to five percent on a high base of past three years whereas CV sales would be flattish against a base created by the volume growth in the past two-to-three financial years on the back of demand from the infrastructure sector and e-commerce in particular.  

“Two-wheelers may provide some respite growing by 8-10 percent on a low base backed by recovery in the rural and semi-urban markets following a likely normal monsoon this season,” Makhija articulated. Citing his company’s data, Ravi Bhatia, President and Director, Jato Dynamics said that the rise of products like Honda Shine could be attributed to a savvy product strategy. 

Honda Motorcycles and Scooters India added a 100-cc model to the Shine product portfolio, which earlier contained just one 125 cc motorcycle. The combined sales of the 100-cc version and the 125-cc version turned Shine into a brand that would surpass the Bajaj Pulsar brand in sales performance!

While a large part of the impact would be borne by the OEMs, dealers will also see their operating profitability diminish to a certain extent – down to about three percent or less this year – as against the average of around 3.5 percent seen over the last three years. 

Pointing at the inventory of PV dealers rising above the normal levels to reach 50-55 days’ worth at the ned of last fiscal, Makhija expressed that the sales volume growing at a slower pace of around four percent in the first four months of the current fiscal has led to a rise in dealer inventory by another 15 days. Observing that the inventory is expected to ease a bit in the second half as sales picks up in the festive season amid higher discounts and offers, he added, “Price increases will likely be muted at one to two percent this fiscal, compared with four-five percent last fiscal as dealers offer generous discounts to prevent further pile-up in inventory.”

With the PV inventory expected to be above normal even post the festive season, the increasing demand for premium vehicles in the PV and two-wheeler segments is expected to improve blend realisations, partly supporting overall revenue growth of the dealers. 

While trends like the rising demand for sports utility vehicles and premium motorcycles and scooters augur well for the auto industry, the upcoming regulations such as BS 7 could pose a bigger challenge in terms of costs, the ability to pass them to the buyer and in terms of the after-sales lifecycle costs of the vehicle against high insurance costs and regularly rising toll costs. 

Snehil Shukla, Associate Director, CRISIL Ratings Ltd, said, “Given the rising inventory and the marginal reduction in operating margin led by discounts, credit metrics of dealers are expected to moderate this fiscal. Their interest coverage ratio is expected to moderate to 2.7-2.8 times, compared with 3.0-3.1 times over the past two fiscals, while TOL/TNW is seen at 1.9-2.0 times this fiscal, similar to the past two fiscals.”

 

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Honda Cars India Signs Agreement with MSTI to Offer Environment-Friendly Vehicle Scrapping Solution

Honda Cars India Signs Agreement with MSTI to Offer Environment-Friendly Vehicle Scrapping Solution

Honda Cars India Ltd (HCIL) announced on its LinkedIn page on Wednesday that it has recently signed an agreement with Maruti Suzuki Toyotsu India (MSTI). MSTI is a government-approved ELV scrapping and recycling company that is setting up modern ELV scrap and recycling centres in the country. Its agreement with Honda Cars India offers an end-to-end solution for scrapping end-of-life vehicles (ELVs). Honda Cars India claims that this collaboration enables HCIL dealerships to assist their customers in getting the best value from their ELVs, while also facilitating hassle-free deregistration and issue of Certificate of Deposit/Destruction through its dealer partners. Customers can get their older vehicles scrapped in a scientific and environment-friendly manner.

According to HCIL, the service alliance will begin in Delhi NCR, Haryana and Uttar Pradesh. The coverage area will expand with addition of new scrappage centres by MSTI in the future.

Speaking on the new customer initiative, Takuya Tsumura, President and CEO, Honda Cars India Ltd, said, “The vehicle scrappage policy by the Government of India stipulates the scrappage and deregistration of old vehicles to promote phasing out of unfit vehicles from the roads, improve safety and lower the carbon footprint in India. We are pleased to offer a one-stop solution to our customers through our dealers, to scrap their old cars in a systematic and environmental-friendly manner. With this association, Honda Cars India intends to go beyond while serving and delighting our customers.”

Further, Masaru Akaishi, Managing Director, MSTI, said, “Today, we are pleased to announce our collaboration with Honda Cars India Limited. MSTI will continue to contribute to the improvement of India’s environment by providing environment-friendly ELV dismantling services.”

HCIL states that as part of the tie-up, the HCIL dealership with MSTI will offer customers the following –

1. Vehicle evaluation

2. Arrange quote for scrappage value of the vehicle

3. Provide end-to-end services, including vehicle pick-up, transportation and dismantling at MSTI scrap and recycling centre

4. Issue of Certificate of Deposit/Destruction from MSTI

The Certificate of Deposit/ Destruction will enable customers claim eligible benefits under the vehicle scrappage policy notified by the Government of India and adopted by various state governments. As per HCIL, the customer will also have additional peace of mind and assurance that their old vehicle cannot be misused and therefore, there will be no legal liability or hassle afterwards.

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TVS Motor Co partners CSC Grameen eStore to sell three-wheeler range

TVS Motor Co partners CSC Grameen eStore to sell three-wheeler range

TVS Motor Company (TVSM), a leading manufacturer of two- and three-wheelers has signed an agreement with CSC Grameen eStore for its commercial vehicle range (three-wheelers). 

The partnership will enable CSC Village Level Entrepreneurs (VLEs) to serve as a touchpoint for TVS Motor’s commercial vehicles. They (VLEs) will facilitate the process of enquiry, purchase, test drives and/or delivery of vehicles, through the TVS three-wheeler dealer network. 

At present, the TVS commercial vehicle range comprises of TVS King Deluxe, TVS King Duramax, TVS King Duramax Plus and TVS King Kargo, which will get listed on the CSC e-store.

The CSC Grameen eStore was started by CSC eGov, the apex enterprise set up with the support of the government of India to digitally empower citizens of India.

Rajat Gupta, Business Head of Commercial Mobility, TVS Motor Company said, "We are excited to be on the CSC Grameen eStore. This partnership will help us expand our reach to areas so far untapped. VLEs being integrated in their respective ecosystems, will ensure that as our first touchpoints, they are able to explain the product proposition in a language and environment that customers are familiar with. It will not just facilitate sales but also bring about a deeper customer connect.”

Avani Kapoor, Senior Vice-President, Business Head, CSC Grameen eStore said, “We welcome the TVS Motor Company on the CSC network. With a mission of ‘Atmanirbhar Bharat’, our aim is to bring world class products to rural areas. Commercial mobility is a key requirement for the country and its social and economic well-being. With TVS on the platform, VLEs get a wonderful portfolio of three-wheelers to sell and customers get a great proposition to buy. We couldn’t have been more pleased.”

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Pavna Industries buys land in Pantnagar for its upcoming die cast components facility

Pavna Industries buys land in Pantnagar for its upcoming die cast components facility

Pavna Industries, one of India’s leading automotive parts manufacturers has acquired a land parcel of 4,335 square meters at the Integrated Industrial State, Pantnagar, Uttarakhand for its upcoming greenfield plant that will primarily cater to the demand of die cast components.
The company plans to utilise the logistical and cost benefits of the region to strengthen its presence in the domestic automotive sector and streamline its operations in serving Bajaj Auto, a key client. 

The acquisition involves leveraging supply chain synergies and minimising overhead expenses. Pantnagar has gradually become a notable hub for the automotive industry, with prominent companies such as Bajaj Auto and Ashok Leyland establishing a presence in the area. As part of its ongoing and future expansion plans Pavna Industries is setting up the new plant, with an aim to attract business from various original equipment manufacturers (OEMs) in and around Pantnagar. This strategic move is particularly significant as the auto sector is one of the priority sectors in Uttarakhand. Expanding operational capacity not only positions the company to better serve and attract a broader range of OEMSs in the region but also enhances its market presence. 

Earlier this year the company bagged an order from Ola Electric for supply of ignition switches and latches and launched its products in Bangladesh. 

Swapnil Jain, Managing Director, Pavna Industries said, “This acquisition signifies our move to our own premises in Uttarakhand, transitioning from our current rented facility. The plant which will be nestled within Pantnagar thriving industrial ecosystem, will enable us to provide superior service, particularly to Bajaj Auto and aligns with our long-term goal of offering better prices to our customers. Pantnagar's supportive government policies and growing industrial cluster attract major players, creating a collaborative business environment.”

“We are optimistic about the automotive industry future and committed to supporting the 'Aatmnirbhar Bharat'; initiative by manufacturing high- quality indigenous components in our technologically advanced plants.”

At present, Pavna Industries has 9 facilities at three locations- Aligarh, Aurangabad and Pantnagar along with strategically located distribution network in 17 states.

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Kia India Appoints Joonsu Cho As Chief Sales Officer

Kia India Appoints Joonsu Cho As Chief Sales Officer

Joonsu Cho has been elevated to the position of Chief Sales Officer by Kia India from the position of Regional Manager (Eastern Region) which he assumed in 2023. The assignment of Regional Manager (Eastern Region) as his first assignment in India after serving in various leadership positions in other countries across the globe.  

Bringing with him 32 years of experience in the automotive industry, Cho will be responsible for driving the company's sales initiatives, enhancing operational efficiencies and steering its long-term growth plans in his new role. 

Having served in leadership positions globally, including Kia Australia (he was the CEO there), Kia UK and Kia Europe, Cho has played a pivotal role in the growth thrust of the automaker in India particularly. 

In his new role. He will be instrumental in Kia forwarding its commitment to deliver innovative products and to foster sustainable growth through product portfolio expansion, sales strategy and further strengthening of dealer network. 

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