MT Bureau

Audi once again had exciting exhibits ranging from futuristic vehicles to technologies ready for series production and technologies that defined the brand’s digital experience of the future at the recently concluded Consumer Electronics Show in Las Vegas.

The fully automated Audi AI:ME represents a personal “third living space,” alongside the homes and workplaces, that is familiar with the desires and needs of its users. Passengers can use eye tracking to communicate with the show car intuitively and have it order their favourite food, for example. They can also enjoy a wellness experience in the AI:ME. A pair of VR goggles in the car allows the occupants to enjoy a virtual flight across a spectacular mountain landscape. The technology adapts virtual content to the movements of the vehicle in real time. The result: Passengers can fully relax and get away from their hectic day-to-day lives. They return to reality when they have arrived at their destination. The ordered food was delivered on time, coordinated by the AI:ME on the basis of the users’ personal preferences and the car’s navigation data.

Intelligence Experience
A car that thinks for itself and is even empathetic? The “Audi Intelligence Experience” shows how it’s done: The car knows its users and their habits and uses intelligent functions combined with artificial intelligence to increase the passengers’ safety, wellbeing, and comfort. The self-learning navigation system is already integrated in the current generation of the MMI systems. It saves preferred destinations, connects them with the date, time, and current traffic situation, and derives suggested routes from this data. In the future, the car will also conduct a precise analysis as to the functions and settings that its user prefers, ranging from the seat position, media, route guidance, and temperature to the fragrancing of the interior. After a short time, the empathetic Audi is familiar with the users’ preferences and implements them autonomously. If desired, it even bases its settings on the users’ condition by observing their driving style and vital functions. At CES 2020 visitors could experience the basic functions of the Audi Intelligence Experience in a prototype.

Two displays, Two Innovations
A navigation arrow that points exactly into the side road where the destination is located: This became reality in an exhibit of Audi at the show with 3D mixed reality head-up display. Audi developed the new technology in cooperation with Samsung. Just like a 3D television, two views are generated of each picture: one pixel for the left eye and the neighboring pixel for the right eye. To the driver, the pictures of the 3D mixed reality head-up display appear to be floating at a distance of 8 to 10 metres; through clever representation, the apparent distance is even increased to over 70 metres. Advantage: The eyes, accustomed to a long-range view, do not have to refocus.

The transparent display on demand was a further highlight. The screen is 15 cm high, 122 cm wide and partially embedded into the instrument panel. It offers two layers: a transparent OLED display and a black layer for a particularly deep shade of black. The highlight: Sections of the display that are not required for showing information remain transparent. They give the impression of a glass pane and thus offer an unobstructed view of the road.

The Future Car

The current Audi models offer networking at its finest. The new 3rd generation modular infotainment system (MIB 3), is the core. Its main processor operates ten times faster than MIB 2. This provides significant improvements in terms of route planning and traffic forecasts, for example. Audi presented also the latest innovations in the area of lighting technology at the show. Should the driver get tired, special light can provide a remedy: Blue, cool white light, for example, has a stimulating and invigorating effect. The Audi project “Human-Centric Lighting” illustrates how the way you feel can be influenced by targeted light colours to support the passengers’ concentration and memory, for example. (MT)

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Mumbai-based automotive major Mahindra & Mahindra has introduced the new Bolero range with prices starting INR 799,000 (ex-showroom), with the new top-end B8 variant priced at INR 969,000 (ex-showroom). The new Bolero Neo starts at INR 849,000 (ex-showroom), with the new top-end N11 variant at INR 999,000 (ex-showroom).

With a history of 25 years and over 1.6 million customers, the Bolero remains a versatile SUV, navigating diverse terrains from city streets to rural landscapes, offering adaptability and value.

The new Bolero features a new grille, fog lamps and diamond-cut alloy wheels. Inside, the Bolero offers a new 17.8 cm touchscreen infotainment & music system, steering-mounted controls and leatherette upholstery with better seat comfort. The RideFlo ride and handling tech gives better stability and control, with improved suspension. The Bolero is powered by the mHAWK75 engine delivering power of 55.9 kW and 210 Nm torque, with body-on-frame construction. The company has also introduced a new Stealth Black colour, along with existing colours.

On the other hand, the new Bolero Neo combines toughness with urban style. It features a sleek new grille with horizontal accents and dark metallic grey R16 alloy wheels. Interior theme options are Lunar Grey and Mocha Brown. Comfort features include leatherette upholstery and better seat ergonomics. It has a 22.8 cm infotainment system, a rear-view camera and a USB C-type charging port. The RideFlo tech, along with MTV-CL and Frequency Dependent Damping (FDD), ensure smooth rides. It is powered by the mHAWK100 engine delivering power of 73.5 kW and 260 Nm torque and includes cruise control and Multi-Terrain Technology (MTT) for better traction. New colours include Jeans Blue and Concrete Grey, plus three dual-tone options.

Nalinikanth Gollagunta, Chief Executive Officer – Automotive Division, Mahindra & Mahindra, said, “The Bolero has stood the test of time, earning its place as one of India’s most versatile and tough SUVs for over 25 years. Building on this enduring legacy, the new Bolero range has been thoughtfully designed to meet the aspirations of a dynamic and rapidly evolving New India. With a perfect blend of toughness, contemporary styling, enhanced comfort, and modern features, the new Bolero and Bolero Neo deliver a powerful SUV experience that shines equally in urban environments and challenging terrains.”

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JCBL Armouring Solutions, a provider of armouring solutions in India, is entering the luxury car protection segment. The company stated it has worked on premium vehicles such as Mercedes-Benz, Range Rover and Defender, giving protection while maintaining vehicle performance.

India’s luxury protected vehicle segment is reporting growth at a 15–20 percent CAGR. JCBL stated its technology provides ballistic protection while preserving vehicle elegance and dynamics. The company serves VVIPs, celebrities and individuals with high net worth. It focuses on lightweight armouring that keeps strength, agility and comfort after the protection process.

Each vehicle is tested at accredited labs, including the NFSU Ballistic Research and Testing Lab and complies with certification standards from VRDE, ICAT and DRDO. The company’s R&D centre is approved by DSIR and it holds a DIPP license.

Rushank Doshi, CEO, JCBL Armouring Solutions, said, "Luxury should never come at the cost of safety. We are redefining secure mobility in India’s luxury car segment, ensuring top-tier protection without compromising elegance, performance, or craftsmanship. This reflects JCBL Group’s commitment to excellence, innovation and world-class engineering."

JCBL Armouring Solutions also reinforces vehicle components, including suspension and braking systems, to maintain performance and dynamics. Security features include run-flat tyres, bullet-resistant glasses and a reinforced structure. The company offers aftersales services, including maintenance, upgrades and training for customers on handling protected vehicles.

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Kia India has announced a significant change to its leadership team, naming Sunhack Park as Chief Sales Officer (CSO) and Joonsu Cho as Chief Business Officer (CBO).

As the new CSO, Park will head Kia India’s sales strategy, focusing on sustainable growth, improving operational efficiency and expanding the brand’s market reach. He brings over 28 years of international automotive experience, having held key leadership positions at Kia Headquarters in South Korea, the Middle East & Africa (MEA) and India.

Cho, in his role as CBO, will be responsible for crafting business strategies, overseeing production planning and export logistics, leading cross-functional teams and forging strategic alliances to ensure operational excellence. He has over 32 years of leadership experience from global roles in Australia, the UK and Europe.

Sunhack Park, said, “I am privileged to take on the role as Chief Sales Officer. This is an exciting phase for the brand as we continue to expand our presence in a dynamic and evolving market. My focus will be on driving sales growth, optimizing operational efficiency, and strengthening our dealer and partner ecosystem.”

Joonsu Cho, said, “I am honored to assume the role of Chief Business Officer. Kia India has made remarkable strides in the market, and my priority will be to develop and execute robust business strategies that support sustainable growth and operational excellence.”

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RattanIndia Enterprises-owned Revolt Motors, a leading electric motorcycle brand, is strengthening its leadership team and has appointed Raghava Rao as its new Chief Business Officer (CBO).

Rao, a seasoned industry leader, comes with over two decades of diverse experience across the automotive sector, spanning two-wheelers, tractors, three-wheelers and commercial vehicles.

Prior to joining Revolt Motors, he has held senior leadership positions at Kinetic Engineering, Bajaj Auto, Tata Motors, Piaggio Vehicles and TI Clean Mobility (Montra Electric).

Roy Kurian Joins Revolt Motors As President

Rao has expertise in channel sales, customer support, customer experience and market insights, with a proven track record of driving business growth and customer success.

Anjali Rattan, Chairperson, RattanIndia Enterprises, said, “We are delighted to welcome Raghava Rao to the Revolt family. His deep expertise in the automotive industry and proven leadership across multiple business functions will play a crucial role in accelerating our growth journey and further strengthening Revolt’s position as India’s No.1 electric motorcycle brand.”

Rao is an alumnus of the Indian School of Business (General Management Program), holds a B.Tech degree from BITS Pilani, and a PGCSM from XLRI Jamshedpur.

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