The automotive retail sales numbers for September 2024 show a decline in demand for two-wheelers, passenger vehicles and commercial vehicles. Barring three-wheelers with a flat growth and tractor segment with 14 percent growth, sales have declined both on a month-on-month basis as well as year-on-year basis.

The overall auto retails came at 17,23,330 units, which is a decline of 9.26 percent over last year. This includes 12,04,259 two-wheelers (-8.51% YoY); three-wheelers 1,06,524 units (0.66% YoY); 2,75,681 passenger vehicles  (-18.81% YoY); 62,542 tractors (14.69% YoY) and 74,324 commercial vehicles (-10.45% YoY).

C S Vigneshwar, President, Federation of Automobile Dealers Association (FADA) said, “The 2024 southwest monsoon recorded 8 percent above-normal rainfall—the highest in four years—which has boosted Kharif sowing by 1.5 percent YoY. This increase in agricultural productivity has positively impacted rural demand and economic sentiment. Despite the onset of festivals such as Ganesh Chaturthi and Onam, Dealers have reported that the performance has been largely stagnant. This suggests that overall market sentiment during these festive periods has been underwhelming, with a trend leaning towards flat or negative growth. The Shraddh period further impacted sales negatively, leading to a YoY decline in retail sales across various categories.”

He further stated that while discounts and offers have been introduced across segments to stimulate demand, but they have “yet to translate into a significant improvement in sales.”

Vigneshwar said that the two-wheeler sales decline can be attributed to low consumer sentiment, poor inquiries, and reduced walk-ins. Seasonal factors like the Shraddh period, Pitrapaksha, and heavy rains further impacted demand, resulting in delayed purchases and a subdued market environment.

The three-wheeler sales showed marginal growth of 0.99 percent MoM and 0.66 percent YoY, driven by positive customer engagement and increasing demand for e-rickshaw options. However, overall demand remained subdued as many customers deferred purchases in anticipation of the upcoming festive season and heavy rains impacted walk-ins and sales activity.

The commercial vehicle segment reflected a mixed performance, while there was positive sentiment and marginal growth in regions supported by infrastructure projects, overall demand remained weak due to low government spending, extended monsoon delays and seasonal challenges. Despite some improvement in fleet purchases, the market conditions remain subdued.

The passenger vehicle segment has been a case of worry with an alarming trend of declining consumer demand and deteriorating market sentiment. Seasonal factors such as Shraddh and Pitrapaksha, coupled with heavy rainfall and a sluggish economy, have exacerbated the situation, leaving dealers with historically high inventory levels of 80-85 days—equivalent to 7.9 lakh vehicles worth INR 790 billion.

“Given the critical festive season around the corner, FADA urges OEMs to take immediate corrective measures to avoid a financial setback. FADA also calls on the Reserve Bank of India (RBI) to issue an advisory to banks, mandating stricter channel funding policies based only on Dealer consent and on actual collateral, to prevent dealers from facing additional financial pressure due to unsold stock. This is the final opportunity for PV OEMs to recalibrate and support market recovery before it's too late!”

Going forward, FADA’s near-term outlook for automobile retail is cautiously optimistic as both Navratri and Diwali fall in the same month, creating strong expectations for a surge in vehicle sales.

With healthy water levels in reservoirs and improved crop yields supporting rural demand, the festive season is expected to drive a substantial boost in two-wheeler, passenger vehicle, and tractor sales with new launches been planned for the month. However, the passenger vehicle segment faces a critical situation due to high inventory levels at dealerships.

Vigneshwar cautions that if sales do not pick up as expected in October, dealers could face significant financial pressure from unsold stock piling up in their warehouses.

While dealers and OEMs are betting on robust festive sales, especially in rural markets where positive cash flow and better agricultural conditions are expected to spur demand, the outcome remains uncertain.

He states that a successful October is essential to clear out excess inventory and set a positive growth trajectory for the remainder of FY2025. With rising inquiries and optimistic dealer sentiments, the outlook leans towards optimism, but high stakes and dependency on October’s performance warrant a cautious approach.

“If the anticipated sales do not materialise, it could shift the outlook to pessimistic, putting dealers as well as OEMs in a difficult position heading into the new year,” he concludes.

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JSW MG Motor India has announced that its recently introduced MG Majestor has established a Guinness World Records title for the heaviest train pulled by a sports utility vehicle on rail. The vehicle towed a 406.4 tonne train over a distance of 300 feet on a railway section between Kakapora and Awantipora in Jammu and Kashmir. This performance exceeded the qualifying benchmarks of 400 tonnes and 100 feet.

The attempt used a production vehicle without modifications to the engine, drivetrain, or traction systems. The train consisted of a WAG-9HC locomotive, passenger coaches and a guard coach.

Independent experts monitored the event to confirm that the movement was powered solely by the SUV and that no external propulsion was used. The vehicle is equipped with a 2.0-litre twin-turbo diesel engine producing 215.5 PS and 478.5 Nm of torque, paired with an eight-speed automatic transmission.

The SUV features triple differential locks, a four-wheel-drive system with 10 modes and Level 2 ADAS technology. JSW MG Motor India has opened pre-reservations for the model at INR 41,000. The initial 3,000 customers are eligible for an ownership package including a five-year unlimited kilometre warranty, five years of roadside assistance and five services without labour charges.

Anurag Mehrotra, Managing Director, JSW MG Motor India, said, “This achievement is a powerful demonstration of what the MG Majestor is engineered to deliver. It reflects our focus on building vehicles that combine strength, precision and control, even in the most demanding conditions. With the Majestor, we are setting new benchmarks for capability while staying committed to delivering meaningful innovation and confidence to our customers.”

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Toyota Kirloskar Motor (TKM) has announced that cumulative sales of the Innova HyCross in India have surpassed 200,000 units. The milestone was achieved within 41 months of the model's launch in November 2022. The Innova HyCross is priced from INR 1.95 million (ex-showroom).

The Innova HyCross is built on the Toyota New Global Architecture (TNGA) platform. The flagship powertrain features a 5th Generation Self-Charging Strong Hybrid Electric System, which combines a 2.0-litre four-cylinder petrol engine with an e-drive sequential shift.

The hybrid tech has a claimed power output of 137 kW (186 PS), which allows the vehicle to operate in electric (EV) mode for approximately 60 percent of the time during typical driving cycles. A 2.0-litre naturally aspirated petrol engine option is also available, delivering 129 kW (174 PS).

The Innova HyCross scored a 5-Star safety rating in the Bharat New Car Assessment Programme (BNCAP).

It comes equipped with the Toyota Safety Sense suite, which includes active safety technologies to assist driver awareness. Interior features include powered Ottoman second-row seating, ventilated front seats, and over 65 connected vehicle functions.

Toyota provides an 8-year warranty on the hybrid battery for select variants. Ownership is supported by the T CARE ecosystem, a service framework covering the vehicle lifecycle from pre-sales to repurchase, including roadside assistance and periodic maintenance packages.

The achievement of this sales volume reinforces the model's position in the premium MPV segment and supports Toyota’s ‘multi-pathway’ strategy for carbon reduction through hybrid technology.

Sabari Manohar, Executive Vice-President, Toyota Kirloskar Motor, said, “We are proud to celebrate a significant achievement of over 2 lakh Innova HyCross sales, highlighting the model’s strong legacy and enduring appeal among customers. This milestone also reflects growing customer trust in Toyota’s self-charging hybrid technology, along with the brand’s commitment to design, performance, comfort, and reliability. It further motivates us to continue delivering market-relevant products, advanced technologies, and a seamless ownership experience aligned with evolving customer expectations. We extend our sincere gratitude to our customers and remain confident that the Innova HyCross will continue to inspire confidence and set new benchmarks in the mobility ecosystem.”

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Mercedes-Benz India, one of the leading luxury carmakers in the country, has recorded its highest-ever fiscal sales, retailing 19,363 units during the April 2025 to March 2026 period.

The company marked an uptick of 7 percent in the Q1 2026, where the company delivered 5,131 units compared to 4,775 in Q1 2025.

The German luxury brand’s growth was primarily driven by the Top-End Luxury segment, which grew by 16 percent in FY2026 and now accounts for 27 percent of total sales. This category includes the S-Class, Mercedes-Maybach and the AMG range. Demand for certain models, such as the AMG G 63 and Maybach S-Class, has resulted in waiting periods of up to 12 months.

In contrast, the Entry Luxury segment saw an 18 percent decline. The company stated it would maintain a ‘value over volume’ strategy, prioritising feature-rich content and brand desirability over price-led volume incentives.

For Mercedes-Benz India, the Long Wheelbase (LWB) E-Class remains the highest-selling luxury car in the country. It continued to see robust demand for the C-Class, GLC and GLE SUVs.

Furthermore, contribution of Battery Electric Vehicles (BEVs) now comprise 20 percent of all Top-End models sold. Within the luxury BEV segment (priced above INR 14 million), the company recorded 85 percent growth. The EQS SUV has emerged as the highest-selling luxury electric model for the brand. Mercedes-Benz plans to launch the electric CLA on 24 April 2026 as its first ‘software-defined’ electric vehicle.

Under its ‘Go to Customer’ strategy, the company plans to open more than 20 luxury outlets in 2026. This expansion involves a INR 4.50 billion investment from franchise partners. New facilities are scheduled for Q2 2026 in emerging markets, including Visakhapatnam, Varanasi and Goa, alongside reinforcements in Mumbai and Pune.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “Mercedes-Benz remains the most desirable luxury brand in India buoyed by strong customer loyalty for both our new and existing products. We are thrilled with the strong demand for our top-end luxury portfolio that set new benchmarks in the luxury segment with exclusivity and personalization. Similarly, a sustained demand for the ‘core’ segment underlines unwavering customer trust for winning products like the C-Class, LWB E-Class sedans and GLC and GLE SUVs.”

“Our product fireworks for 2026 will continue as we introduce two new AMGs for performance enthusiasts. We are enthused by the overwhelming response to new products like GLS Maybach, the V-Class and the CLA BEV, and customers can expect more desirable products planned across segments for the remaining quarters. Mercedes-Benz will maintain a sharp focus on superior product content and customer aspirations, reinforcing our strategy of value-led growth over volume aspirations,” he concluded.

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Hyundai Motor India (HMIL) has introduced the Creta Summer Edition, featuring updates to technology and convenience features across several trim levels at prices starting INR 1.2 million upto INR 1.63 million (ex-showroom). The launch follows a fiscal year where Creta sales exceeded 200,000 units, contributing to a cumulative customer base of over 1.4 million since 2015.

The Summer Edition introduces specific hardware and software upgrades intended to increase accessibility to premium features.

• EX and EX(O) Trims: These variants now include smart keys and push-button start. The EX(O) specifically adds quad-beam LED headlamps, LED tail lamps and a rear camera with dynamic guidelines.
• S(O) and SX Trims: A dashcam with multiple recording modes (driving, emergency, and vacation) has been integrated. The SX trim further receives a 26.03 cm (10.25-inch) multi-display digital cluster.
• SX Premium Trim: This top-tier edition is equipped with a Surround View Monitor (SVM), Blind-spot View Monitor (BVM) and front parking sensors in addition to the digital cluster and dashcam.

The integrated dashcam allows for video downloads to mobile devices via a dedicated application, supporting on-demand video and photo capture.

The Summer Edition is available with both 1.5l MPi petrol and 1.5l U2 CRDi diesel engines. Transmission options include manual (MT), Intelligent Variable Transmission (IVT) and automatic (AT).

Sunil Moolchandani, National Sales Head, Hyundai Motor India, said, “The Hyundai Creta is not just a product, it is a legacy that has played a defining role in shaping the SUV market in India. With more than 1.4 million customers and annual sales exceeding 2 lakh units in FY 2025-26, Hyundai Creta continues to reinforce its position as the undisputed No.1 in the mid-size SUV segment since its launch in 2015. The introduction of the Creta Summer Edition variants reflects our commitment to making advanced technology and comfort more accessible, with features such as the 26.03 cm (10.25”) Multi Display Digital Cluster, Surround View Monitor (SVM) and Dashcam among others further enhancing safety, convenience and driving confidence. These meaningful upgrades will continue to strengthen Creta’s leadership and emotional connect with customers across the country.”

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