The automotive retail sales numbers for September 2024 show a decline in demand for two-wheelers, passenger vehicles and commercial vehicles. Barring three-wheelers with a flat growth and tractor segment with 14 percent growth, sales have declined both on a month-on-month basis as well as year-on-year basis.

The overall auto retails came at 17,23,330 units, which is a decline of 9.26 percent over last year. This includes 12,04,259 two-wheelers (-8.51% YoY); three-wheelers 1,06,524 units (0.66% YoY); 2,75,681 passenger vehicles  (-18.81% YoY); 62,542 tractors (14.69% YoY) and 74,324 commercial vehicles (-10.45% YoY).

C S Vigneshwar, President, Federation of Automobile Dealers Association (FADA) said, “The 2024 southwest monsoon recorded 8 percent above-normal rainfall—the highest in four years—which has boosted Kharif sowing by 1.5 percent YoY. This increase in agricultural productivity has positively impacted rural demand and economic sentiment. Despite the onset of festivals such as Ganesh Chaturthi and Onam, Dealers have reported that the performance has been largely stagnant. This suggests that overall market sentiment during these festive periods has been underwhelming, with a trend leaning towards flat or negative growth. The Shraddh period further impacted sales negatively, leading to a YoY decline in retail sales across various categories.”

He further stated that while discounts and offers have been introduced across segments to stimulate demand, but they have “yet to translate into a significant improvement in sales.”

Vigneshwar said that the two-wheeler sales decline can be attributed to low consumer sentiment, poor inquiries, and reduced walk-ins. Seasonal factors like the Shraddh period, Pitrapaksha, and heavy rains further impacted demand, resulting in delayed purchases and a subdued market environment.

The three-wheeler sales showed marginal growth of 0.99 percent MoM and 0.66 percent YoY, driven by positive customer engagement and increasing demand for e-rickshaw options. However, overall demand remained subdued as many customers deferred purchases in anticipation of the upcoming festive season and heavy rains impacted walk-ins and sales activity.

The commercial vehicle segment reflected a mixed performance, while there was positive sentiment and marginal growth in regions supported by infrastructure projects, overall demand remained weak due to low government spending, extended monsoon delays and seasonal challenges. Despite some improvement in fleet purchases, the market conditions remain subdued.

The passenger vehicle segment has been a case of worry with an alarming trend of declining consumer demand and deteriorating market sentiment. Seasonal factors such as Shraddh and Pitrapaksha, coupled with heavy rainfall and a sluggish economy, have exacerbated the situation, leaving dealers with historically high inventory levels of 80-85 days—equivalent to 7.9 lakh vehicles worth INR 790 billion.

“Given the critical festive season around the corner, FADA urges OEMs to take immediate corrective measures to avoid a financial setback. FADA also calls on the Reserve Bank of India (RBI) to issue an advisory to banks, mandating stricter channel funding policies based only on Dealer consent and on actual collateral, to prevent dealers from facing additional financial pressure due to unsold stock. This is the final opportunity for PV OEMs to recalibrate and support market recovery before it's too late!”

Going forward, FADA’s near-term outlook for automobile retail is cautiously optimistic as both Navratri and Diwali fall in the same month, creating strong expectations for a surge in vehicle sales.

With healthy water levels in reservoirs and improved crop yields supporting rural demand, the festive season is expected to drive a substantial boost in two-wheeler, passenger vehicle, and tractor sales with new launches been planned for the month. However, the passenger vehicle segment faces a critical situation due to high inventory levels at dealerships.

Vigneshwar cautions that if sales do not pick up as expected in October, dealers could face significant financial pressure from unsold stock piling up in their warehouses.

While dealers and OEMs are betting on robust festive sales, especially in rural markets where positive cash flow and better agricultural conditions are expected to spur demand, the outcome remains uncertain.

He states that a successful October is essential to clear out excess inventory and set a positive growth trajectory for the remainder of FY2025. With rising inquiries and optimistic dealer sentiments, the outlook leans towards optimism, but high stakes and dependency on October’s performance warrant a cautious approach.

“If the anticipated sales do not materialise, it could shift the outlook to pessimistic, putting dealers as well as OEMs in a difficult position heading into the new year,” he concludes.

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Vietnamese automaker VinFast Auto India has opened its largest showroom in the country in Chennai, Tamil Nadu. This marks the company’s first dealership in the state and is part of its plan to expand its retail presence across India.

The 4,700 sqft facility, located in Teynampet, is operated by Maansarovar Motors and will display VinFast's upcoming electric SUV models – the VF 6 and VF 7.

Pham Sanh Chau, CEO, VinFast Asia, said “Chennai’s legacy and its thriving ecosystem of innovation, skilled talent and advanced infrastructure make it a natural choice for VinFast’s first-ever dealership in Tamil Nadu, which is also our largest touchpoint across the country. With this dealership, we are proud to deepen our commitment to this dynamic city and bring our premium electric mobility solutions closer to discerning customers in Tamil Nadu. Chennai represents the spirit of progress and through our partnership with Maansarovar Motors, we aim to redefine the EV ownership journey – combining sustainability, technology and world-class service. This marks not just a retail milestone, but a meaningful step toward co-creating a greener, smarter, and future-ready India.”

As part of its expansion plans, the company aims to open 35 dealerships across 27 cities by end-2025. Pre-bookings for the VF 6 and VF 7 began on 15 July with a refundable booking amount of INR 21,000.

VinFast has partnered with RoadGrid, myTVS, and Global Assure to support charging infrastructure and after-sales services. It has also tied up with BatX Energies to promote battery recycling and develop a circular battery value chain.

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Maruti Suzuki India, the leading passenger vehicles manufacturer in the country, has reported its financial results for Q1 FY2026.

The company sold a total of 527,861 vehicles, which comprised 430,889 units in the domestic market and 96,972 units exported. This translated to a sales decline of 4.5 percent in the domestic market, while exports grew by 37.4 percent compared to a year ago.

Maruti Suzuki India’s reported registered net sales of INR 366.2 billion, up 8.11 percent YoY, as compared to INR 338.7 billion last year. The net profit came at INR 371 billion, up 1.7 percent, as compared to INR 364.9 billion last year.

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Hyundai Motor India, one of the leading passenger vehicle manufacturers in the country, has reported its financial performance for Q1 FY2026.

The company’s revenue came at INR 164.129 billion, down 5.36 percent YoY, the EBITDA came at INR 21.85 billion, down 6.62 percent YoY, while net profit at INR 13.69 billion was down 8 percent YoY.

Unsoo Kim, Managing Director said, “We continued our stated strategy of ‘Quality of Growth’ in the first quarter of FY 2026 with balance between domestic & exports, market share and profitability. This strategy helped us to sustain strong EBITDA margin of 13.3 percent during the quarter, despite tough macro-economic environment. Moving forward, we anticipate gradual recovery in domestic demand sentiments, driven by onset of monsoon & festive season coupled with government policy measures, while on the exports front, we are confident to maintain a positive momentum, in line with our growth commitments.”

Hyundai Motor India’s performance was affected by a slowdown in its overall volumes both in domestic and exports markets. Factors such as intensifying competition, geopolitical situation and tariff confusion have affected demand.

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Mumbai-headquartered SUV major Mahindra & Mahindra has reported a 24 percent YoY increase in consolidated net profit to INR 40.83 billion for Q1 FY2026, supported by strong performances across its automotive, farm and services businesses.

The consolidated revenue grew 22 percent to INR 455.29 billion in Q1 FY2026, while return on equity stood at 20.6 percent.

During the quarter, the company increased its revenue market share in the SUV segment to 27.3 percent, its LCV market share (up to 3.5 tonnes) to 54.2 percent, and its tractor segment market share to 45.2 percent.

The standalone automotive business recorded a 31 percent increase in revenue to INR 259.99 billion, with profit before interest and tax (PBIT) up 24 percent to INR 22.21 billion. SUV volumes reached 152,000 units, contributing to total vehicle sales of 247,249 units.

The farm equipment sector saw revenue rise 12 percent to INR 108.92 billion, with PBIT up 21 percent at INR 18.19 billion. Tractor volumes grew 10 percent to 132,964 units and standalone PBIT margins improved by 130 bps to 19.8 percent.

In the services segment, Mahindra Finance’s assets under management rose 15 percent, while Tech Mahindra’s EBIT margin increased by 260 bps to 11.1 percent, with a 34 percent jump in net profit.

Dr. Anish Shah, Group CEO & Managing Director, M&M, said, “Q1 FY2026 has been an excellent quarter, with broad-based growth across all our businesses. The operating excellence in our Auto and Farm businesses is evident in continued market share gains and margin expansion. TechM is witnessing momentum on deal wins, sustaining cost discipline and is moving steadily towards its FY2027 margin objectives. MMFSL’s calibrated approach to growth is manifesting in stable asset quality, with GS3 under 4 percent as committed. Our Growth Gems are progressing well on their value creation journeys.”

Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector), M&M, said, “Our Auto and Farm businesses continue to lead with strong momentum in Q1 FY2026, with gain of 570 bps YoY in SUV revenue share, and 340 bps YoY in LCV (<3.5T) market share. In Tractors, we gained 50 bps YoY to reach 45.2 percent market share, the highest ever in a quarter. Our Auto Standalone PBIT margin (excl. eSUV contract mfg.) improved by 50 bps to 10 percent and core Tractor PBIT margins improved by 100 bps to 20.7 percent.”

Amarjyoti Barua, Group Chief Financial Officer, M&M, said, “We are pleased with the performance of the group in the quarter, despite several macro challenges including geo-political disruptions. It demonstrates the resilience of the group. With our continued focus on capital discipline & operational metrics, we remain committed to shareholder value creation.”

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