“I began to be part of Hyundai Motor India just when I was becoming an actor in Mumbai. At that time I don’t think there was anything like an ambassadorship or modelling for a car. To be a brand ambassador of Santro at that time was a moment of bigness for me, a great honour as Hyundai was well known in the world. In India the foreign car companies were just coming in so when I was asked to be the ambassador it was very confidence invoking.

I was also a little worried not knowing how it was going to pan out; this was in 1997. An international brand was coming to India with me. I was thinking whether I was good enough to be its ambassador. One never expected that even after 23 years we will be working together. It has been a good journey so far.

Handling Relationships

I listen to her (wife). To be honest, I have had many long associations in branding. I have been very clear that when a brand signs me on, it should be something that would go long-term. It can be long-term only if the brand is doing well. Being a brand ambassador might be fashionable and very cool but I think a brand ambassador cannot help if the product is not good. I speak from experience. I started branding and advertising as far as cinema is concerned for two products. I think I must have been the first person to do it in India on such a large scale.

Unless Hyundai is doing well I have no voice. I have been with them for 23 years because they have been able to do something good with their cars. When people say, “I’ve signed a new brand and am moving on,” I think you don’t move on unless your brand or product is not good enough. I have had discussions with a lot of people who want to bring in fresh blood but your product has to be good. Fresh blood in a brand ambassador can never do anything for a product that’s not doing well; that’s my belief. Unless you bring in something new these shifting and signing of brands is no big deal.

Cars Are Different

I remember when Y S Kim handed me the keys to the car I felt it was very technical. We used to talk about 1.6 litre engines, BHP etc, it was very different. Normally, most of the brands at that time were more lifestyle and fun so when a car came along; I think we did 5 films over 5 days for a long stretch. Everybody was going in for advertising; it was very different. Kim was very sweet. He would give me the keys and land up wherever I went. By the last ad he gave me the keys before going back to Korea saying, “Now you handle it.” Apart from that part the rest of it was very tough. To be honest I didn’t know where it was going.

From Santro To Creta

I tell everybody that I’m a Santro walla. Since I’m now the corporate brand ambassador I talk about Creta also but for me the all-time favourite is Santro; 3-4 years ago I requested the whole office to give me one. The reason for this is because I love the name. I think certain things have a great name and Santro just had one; it had a ring to it. The advertising with ‘Santrowale and Santrowala’ was very nice. Two years ago they made a special one for me

I’ll be honest in saying that I’m not a very big car person. For me cars have always meant more of transportation. Other than an extension of fashion, manhood or macho I have never been a big car fiend. Actually I have about 700 cars (miniature models) like this one in my house. I like these much better. For me it’s never been that I should get one if my friends have it. It’s a misnomer that I have a lot of luxury cars. I just use one car, which I believe should get you from one place to the other.

Liking Hyundai Cars

The finish is very nice and the cars have very clean lines; the inside is also very clean. Creta is robust and straightforward. It doesn’t have too many entanglements, looks basic and uncomplicated but at the same time sporty enough. It looks like an SUV with a minimal look without any clutter. Hyundai is quite minimalistic; the simplicity is a plus point.

I love driving. All the stunts in the films I have done myself with Hyundai cars. Now I don’t drive that much but at night I have to take my kids out for a drive. Of course I love that but there is too much traffic today, even at night. I have come here to Delhi a year and a half ago; wanted to show the kids my old house. I like the manual cars more.

Mobility As A Service

I was told that they are going into sharing and leasing. What I notice is that there was a time when people thought that learning how to drive was essential and necessary but today you don’t really need to learn to drive a car anymore, as sad as it may sound, especially to those who love driving. So how do you get around? I think you are going to utilize these services and it is fantastic for the car manufacturer to start doing this because essentially this business goes back to the people who are making the product. They are in the business of mobility so that is very good. The concept is not just to sell the car anymore but to highlight functionalities of safety, security, cleanliness, etc. It’s also as essential as selling the product. So I find my role getting more into that. As and when new things come in, like the new model Aura, my role would go more towards that. We would have to talk more on all the innovations than just the cars.” (MT)

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Honda Cars India, one of the leading passenger vehicle manufacturers, has unveiled the updated Elevate SUV, featuring styling updates, interior additions and expanded safety technology.

Interestingly, India is the first market to launch the updated vehicle globally, representing the third of six product launches planned by the manufacturer for the current financial year.

The Elevate SUV gets a redesigned mesh grille with gloss black upper moulding, revised position light elements, gloss black trim on the lower bumper and side garnishes and a full-width connected tail lamp setup.

It features 17-inch dual-tone alloy wheels and retains its vehicle dimensions, measuring 4,312 mm in length, 1,790 mm in width and 1,650 mm in height, with 220 mm of ground clearance and a 2,650 mm wheelbase. A new exterior paint finish, Nordic Forest Pearl, has been added to the palette.

The Elevate continues to be powered by a 1.5-litre i-VTEC petrol engine generating 89 kW (121 PS) and 145 Nm of torque, paired with either a six-speed manual transmission or a continuous variable transmission. Fuel economy is rated at 15.31 kmpl for the manual version and 16.61 kmpl for the automatic. The model is offered across five trim levels – SV, V, VX, ZX and ZX+ – with ex-showroom Delhi prices ranging from INR 1.18 million for the base manual variant to INR 1.84 million for the top-spec automatic.

On the inside, the SUV features a dual-tone ivory and black cabin layout, orange ambient lighting, ventilated front and rear seats, power-adjustable front seats and an electric sunroof.

Technology updates include a 360-degree camera system, front parking sensors, a 10.25-inch touchscreen infotainment display, a 7-inch digital instrument cluster, an air quality indicator and wireless smartphone integration. The safety suite adds low-speed follow functionality to its camera-based advanced driver-assistance system (ADAS) on automatic variants, alongside standard features such as six airbags, vehicle stability assist and electric parking brake.

Toshiyuki Yanagisawa, President & CEO, Honda Cars India, said, "The Honda Elevate has established a strong connection with customers through its confident design, versatility and enjoyable driving experience. With the New Elevate, we are taking this character forward with a much bolder expression and significant enhancements across design, comfort, technology and convenience. Being the lead market for its sales, India is the first country to launch the New Elevate globally. Its bolder, more rugged styling and enhanced premium features are designed to meet the evolving aspirations of today’s SUV buyers. This is the third of our six key launches planned for this financial year. We expect the New Elevate to play a key role in driving our momentum during the ongoing festive season and strengthening our product portfolio offering customers more exciting choices."

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Czech automaker Skoda Auto India has announced pricing for the updated Slavia sedan, starting at INR 999,900 (ex-showroom) for the base Classic manual variant to INR 1.88 million for the top-spec Monte Carlo 1.5 TSI automatic model.

The Slavia is built on the MQB-A0-IN platform and is available across six trim levels: Classic, Classic+, Signature, Sportline, Prestige and Monte Carlo. The deliveries are set to commence next week, with an additional Cappuccino Beige colour variant scheduled for release in December 2026.

The sedan retains its existing petrol powertrain options, offering a 1.0-litre TSI engine paired with either a six-speed manual gearbox or an eight-speed torque converter automatic transmission. On the other hand, the 1.5-litre TSI engine variant is mated to a seven-speed dual-clutch automatic transmission and includes rear disc brakes.

Exterior updates include redesigned light units, revised front and rear sections, sequential rear indicators, and new alloy wheel options.

On the inside, the Slavia gets a rear-seat massage function on higher trim levels, alongside a 360-degree camera system, front and rear parking sensors and a digital instrument cluster measuring up to 26.03 centimetres.

The 25.6-centimetre infotainment system incorporates a voice assistant powered by Google Cloud's Automotive AI Agent, supporting wireless smartphone integration. Safety equipment includes six airbags and standard electronic assistance systems across the range, maintaining its 5-star rating from Global NCAP testing.

Ashish Gupta, Brand Director, Skoda Auto India, said, “The Slavia has become an important part of Skoda Auto India’s sedan legacy, bringing together the design, driving experience, safety and engineering that customers associate with our brand. The new Slavia builds on that strong foundation with a more striking presence, greater comfort, smarter technology and an all-new eight-speed automatic. That is the essence of Says it All: a sedan that does not ask customers to choose between aspiration and practicality, performance and comfort, or technology and peace of mind. It brings these strengths together in one confident, complete package, making the sedan experience even more relevant and desirable for a new generation of customers.”

The vehicle comes with a four-year or 100,000-kilometre warranty, four years of roadside assistance and four routine labour-free services. Warranty coverage can be extended up to six years.

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German luxury car brand Mercedes-Benz India has launched the Mercedes-Maybach S 580e 4MATIC, introducing a plug-in hybrid powertrain to its Maybach range in India at INR 33.5 million. The company has introduced the Maybach S 580e with an initial allocation limited to 30 units. 

It combines a 3.0-litre petrol engine delivering 443 hp and 560 Nm of torque with an electric motor producing 160 hp and 480 Nm. Together, the system generates a total output of 585 hp and 750 Nm of torque via a nine-speed transmission and all-wheel drive.

Powered by a 22 kWh usable battery, the saloon provides a WLTP-certified electric range of up to 98 km and reaches 100 kmph in 4.8 seconds, with a top speed limited to 250 kmph. Charging options include up to 11 kW AC and up to 60 kW DC fast charging.  

The interior features a four-seat layout with individual rear seats and a central console. Equipment includes air suspension using navigation data, rear-axle steering up to 10 degrees, 15 airbags, and a 31-speaker sound system. Digital interfaces operate on the Mercedes-Benz Operating System, incorporating a front-passenger display screen and driving assistance functions.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, "The Mercedes-Maybach S 580e perfectly reflects our strategy of offering the most desirable luxury portfolio, while offering customers the freedom to choose the technology that best suits their lifestyle. We are seeing rising demand for Plug-In-Hybrid among our top-end customers, and the Maybach S 580e combines the timeless exclusivity, handcrafted luxury and iconic luxury of a Maybach with the convenience of a plug-in hybrid technology. With ICE, BEV and PHEV models in our portfolio, Mercedes-Benz is uniquely positioned to offer diverse luxury mobility solution, ensuring performance, sustainability and luxury."

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Swedish luxury carmaker Volvo Auto India has appointed Karan Arora as Director of Marketing and PR. He joins the luxury automaker with over 15 years of leadership experience across the luxury automotive and luxury real estate sectors.

Arora previously worked in the luxury automotive industry, spending over six years at Audi India as Head of Marketing Communications and Experiential, where he managed product launches, events and customer engagement initiatives. He also held the role of Regional Business Manager for North India at Jaguar Land Rover.

In addition to his automotive background, Arora has led marketing teams in the real estate and home solutions sectors. His previous roles include managing premium and luxury residential marketing portfolios at Godrej Properties, Central Park and Smartworld Developers, as well as overseeing marketing for GROHE and American Standard at LIXIL India. Most recently, he served as Vice-President of Marketing at Krisumi Corporation.

Arora holds a Master of Business Administration from the International Management Institute, New Delhi and a Bachelor of Technology from Panjab University.

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