“I began to be part of Hyundai Motor India just when I was becoming an actor in Mumbai. At that time I don’t think there was anything like an ambassadorship or modelling for a car. To be a brand ambassador of Santro at that time was a moment of bigness for me, a great honour as Hyundai was well known in the world. In India the foreign car companies were just coming in so when I was asked to be the ambassador it was very confidence invoking.

I was also a little worried not knowing how it was going to pan out; this was in 1997. An international brand was coming to India with me. I was thinking whether I was good enough to be its ambassador. One never expected that even after 23 years we will be working together. It has been a good journey so far.

Handling Relationships

I listen to her (wife). To be honest, I have had many long associations in branding. I have been very clear that when a brand signs me on, it should be something that would go long-term. It can be long-term only if the brand is doing well. Being a brand ambassador might be fashionable and very cool but I think a brand ambassador cannot help if the product is not good. I speak from experience. I started branding and advertising as far as cinema is concerned for two products. I think I must have been the first person to do it in India on such a large scale.

Unless Hyundai is doing well I have no voice. I have been with them for 23 years because they have been able to do something good with their cars. When people say, “I’ve signed a new brand and am moving on,” I think you don’t move on unless your brand or product is not good enough. I have had discussions with a lot of people who want to bring in fresh blood but your product has to be good. Fresh blood in a brand ambassador can never do anything for a product that’s not doing well; that’s my belief. Unless you bring in something new these shifting and signing of brands is no big deal.

Cars Are Different

I remember when Y S Kim handed me the keys to the car I felt it was very technical. We used to talk about 1.6 litre engines, BHP etc, it was very different. Normally, most of the brands at that time were more lifestyle and fun so when a car came along; I think we did 5 films over 5 days for a long stretch. Everybody was going in for advertising; it was very different. Kim was very sweet. He would give me the keys and land up wherever I went. By the last ad he gave me the keys before going back to Korea saying, “Now you handle it.” Apart from that part the rest of it was very tough. To be honest I didn’t know where it was going.

From Santro To Creta

I tell everybody that I’m a Santro walla. Since I’m now the corporate brand ambassador I talk about Creta also but for me the all-time favourite is Santro; 3-4 years ago I requested the whole office to give me one. The reason for this is because I love the name. I think certain things have a great name and Santro just had one; it had a ring to it. The advertising with ‘Santrowale and Santrowala’ was very nice. Two years ago they made a special one for me

I’ll be honest in saying that I’m not a very big car person. For me cars have always meant more of transportation. Other than an extension of fashion, manhood or macho I have never been a big car fiend. Actually I have about 700 cars (miniature models) like this one in my house. I like these much better. For me it’s never been that I should get one if my friends have it. It’s a misnomer that I have a lot of luxury cars. I just use one car, which I believe should get you from one place to the other.

Liking Hyundai Cars

The finish is very nice and the cars have very clean lines; the inside is also very clean. Creta is robust and straightforward. It doesn’t have too many entanglements, looks basic and uncomplicated but at the same time sporty enough. It looks like an SUV with a minimal look without any clutter. Hyundai is quite minimalistic; the simplicity is a plus point.

I love driving. All the stunts in the films I have done myself with Hyundai cars. Now I don’t drive that much but at night I have to take my kids out for a drive. Of course I love that but there is too much traffic today, even at night. I have come here to Delhi a year and a half ago; wanted to show the kids my old house. I like the manual cars more.

Mobility As A Service

I was told that they are going into sharing and leasing. What I notice is that there was a time when people thought that learning how to drive was essential and necessary but today you don’t really need to learn to drive a car anymore, as sad as it may sound, especially to those who love driving. So how do you get around? I think you are going to utilize these services and it is fantastic for the car manufacturer to start doing this because essentially this business goes back to the people who are making the product. They are in the business of mobility so that is very good. The concept is not just to sell the car anymore but to highlight functionalities of safety, security, cleanliness, etc. It’s also as essential as selling the product. So I find my role getting more into that. As and when new things come in, like the new model Aura, my role would go more towards that. We would have to talk more on all the innovations than just the cars.” (MT)

Honda Cars India Ltd (HCIL) has launched its third generation Amaze compact sedan in India. Available with an introductory price of INR 799,900 to INR 1,089,900 ex-showroom, Delhi, the new car is stylish and more premium in its approach when compared to that of the car that it replaces. 
Developed by Honda R&D Asia Pacific Center in Thailand under the grand concept of 'Elite Booster Sedan’, which reflects the automaker’ vision to empower users to express their success and sophistication, the new Amaze is also an outcome of its manufacturer’s quest for zero traffic collision fatalities by 2050. 
Equipped with – what is claimed to be a segment first -- Honda ‘Sensing’ Advanced Driver Assistance System (ADAS), the Amaze is available in three trim levels – V, VX and ZX. With a choice of six colours, the car measures 3,995 mm in length, 1,733 mm in width and 1,500 mm in height. Its wheelbase is 2470 mm. 
Powered by an E20 complaint 1.2-litre four cylinder ‘i-VTEC’ petrol engine, the compact sedan could be had with a CVT (with Paddle Shift) or a five-speed manual unit. 
Packed with over 28 active and passive safety features, sone of which form a part of the ADAS suite, the Honda Amaze also offers ‘LaneWatch Camera’ and six airbags (as standard). 
With an efficient ‘Connected’ car experience via Honda Connect on the cards (it is backed by a five-year subscription), the compact sedan is supported by 3 years of unlimited kilometres warranty as standard benefit to the customers. Customers can also opt for an extended warranty up to seven years for unlimited kilometres. 
“We are thrilled to present the all-new Amaze – a sedan that is set to outclass in all parameters of Styling, Safety, Connectivity, Drive and Comfort. The Amaze has always held a special place in the hearts of Indian customers, and this new generation model reflects our commitment to meeting their evolving needs. We are confident that this new Amaze will set new standards and continue to strengthen Honda’s legacy in India. For the first time in this segment, we are delighted to bring Honda SENSING, our advanced suite of safety and driver assistive technologies, to the Amaze. With this application, we now have ADAS technology introduced in all models of our India line up and Honda Amaze is the most affordable ADAS enabled car in India,” said Takuya Tsumura, President & CEO, Honda Cars India Ltd. 

Cars24, one of India’s leading autotech platforms, has announced its ambitious plans to invest INR 5 billion towards advancing its technology and product ecosystem in the coming years. Furthermore, it also aims to onboard over 100 techies in the next four months.

The company aims to strengthen its R&D, data science, genAI, Machine Learning (ML), react native, devops, engineering, and product innovation teams. It will create new roles across research and development (R&D), data science, engineering, and product innovation. The teams are expected to develop advanced features such as real-time car valuations, maintenance tracking, insurance renewals, hiring drivers, and car servicing, which can be seamlessly accessed through the company’s super app.

Gajendra Jangid, Co-Founder, Cars24, said, "At Cars24, technology drives everything we do. It’s in the code we write, the products we build, and the experiences we create for our customers. This investment is about pushing boundaries, solving real problems, and shaping the future of mobility through innovation and bold thinking."

The Indian subsidiary of Jeep, a Stellantis brand, has announced that it is supporting the Tennis Premier League (TPL) – a premier professional tennis competition that takes place in the country. 
The association of Jeep India with TPL concerns the sixth season of the sporting event that takes place at the Cricket Club of India in Mumbai from 3 December to 8 December 2024. 
The association between Jeep India and TPL is said to be a fresh category partnership. Aimed at reflecting the Jeep brand’s prowess to excel in tough conditions as well as to align with existing values of the players and the league, the partnership is expected to contribute towards the growth and development of tennis in India as well. 
What is surprising though is that the partnership announcement comes at a time when the Stellantis Global CEO Carlos Tavares has abruptly stepped down. He came under rising criticism for taking the ‘lean’ strategy a bit too far post the lack lustre H1 CY25 results of the group that was formed in 2021 with the coming together of FCA and PSA Group.  
"At Jeep, we’ve always believed in going beyond limits and enabling people to achieve the extraordinary. Partnering with the Tennis Premier League allows us to support a platform that aligns with our values. We are proud to be part of this journey and look forward to a long-term partnership that will help propel Indian tennis to greater heights,” said Kumar Priyesh, Brand Director, Jeep India.  
Kunal Thakkur, Co-Founder of Tennis Premier League, averred, "We are thrilled to welcome Jeep into the TPL family as our Official Drive Partner for the upcoming season. Their reputation for resilience and performance mirrors the values we champion at TPL. This partnership strengthens our commitment to together nurturing a world-class platform for tennis in India.”
 

MG Select, the premium luxury brand from JSW MG Motor India, has confirmed its first product for the Indian market. The company is all set to unveil the MG Cyberster, which it claims is the world’s fastest MG roadster, in January 2025.

The MG B Roadster of the 1960s inspires the two-door MG Cyberster. The company shared that the name ‘Cyberster’ combines the inspiration from the company’s classic roadster and the high-on-tech features.

Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, said, “Growing up and even today, many of us dream of owning a sleek sports car—the kind that makes your heart race, your hair fly in the wind, and lets you relive the romance and thrill we have all seen in iconic movies and on racetracks. The MG Cyberster brings that dream to life, blending the timeless allure of classic roadsters with modern technology and inspired innovation. It encapsulates the thrill and charm of a bygone era while appealing to the discerning tastes of new-age luxury customers in India.”

It was just recently that the company had announced the introduction of the MG Select brand, which will see exclusive experience centres in 12 cities.