“I began to be part of Hyundai Motor India just when I was becoming an actor in Mumbai. At that time I don’t think there was anything like an ambassadorship or modelling for a car. To be a brand ambassador of Santro at that time was a moment of bigness for me, a great honour as Hyundai was well known in the world. In India the foreign car companies were just coming in so when I was asked to be the ambassador it was very confidence invoking.

I was also a little worried not knowing how it was going to pan out; this was in 1997. An international brand was coming to India with me. I was thinking whether I was good enough to be its ambassador. One never expected that even after 23 years we will be working together. It has been a good journey so far.

Handling Relationships

I listen to her (wife). To be honest, I have had many long associations in branding. I have been very clear that when a brand signs me on, it should be something that would go long-term. It can be long-term only if the brand is doing well. Being a brand ambassador might be fashionable and very cool but I think a brand ambassador cannot help if the product is not good. I speak from experience. I started branding and advertising as far as cinema is concerned for two products. I think I must have been the first person to do it in India on such a large scale.

Unless Hyundai is doing well I have no voice. I have been with them for 23 years because they have been able to do something good with their cars. When people say, “I’ve signed a new brand and am moving on,” I think you don’t move on unless your brand or product is not good enough. I have had discussions with a lot of people who want to bring in fresh blood but your product has to be good. Fresh blood in a brand ambassador can never do anything for a product that’s not doing well; that’s my belief. Unless you bring in something new these shifting and signing of brands is no big deal.

Cars Are Different

I remember when Y S Kim handed me the keys to the car I felt it was very technical. We used to talk about 1.6 litre engines, BHP etc, it was very different. Normally, most of the brands at that time were more lifestyle and fun so when a car came along; I think we did 5 films over 5 days for a long stretch. Everybody was going in for advertising; it was very different. Kim was very sweet. He would give me the keys and land up wherever I went. By the last ad he gave me the keys before going back to Korea saying, “Now you handle it.” Apart from that part the rest of it was very tough. To be honest I didn’t know where it was going.

From Santro To Creta

I tell everybody that I’m a Santro walla. Since I’m now the corporate brand ambassador I talk about Creta also but for me the all-time favourite is Santro; 3-4 years ago I requested the whole office to give me one. The reason for this is because I love the name. I think certain things have a great name and Santro just had one; it had a ring to it. The advertising with ‘Santrowale and Santrowala’ was very nice. Two years ago they made a special one for me

I’ll be honest in saying that I’m not a very big car person. For me cars have always meant more of transportation. Other than an extension of fashion, manhood or macho I have never been a big car fiend. Actually I have about 700 cars (miniature models) like this one in my house. I like these much better. For me it’s never been that I should get one if my friends have it. It’s a misnomer that I have a lot of luxury cars. I just use one car, which I believe should get you from one place to the other.

Liking Hyundai Cars

The finish is very nice and the cars have very clean lines; the inside is also very clean. Creta is robust and straightforward. It doesn’t have too many entanglements, looks basic and uncomplicated but at the same time sporty enough. It looks like an SUV with a minimal look without any clutter. Hyundai is quite minimalistic; the simplicity is a plus point.

I love driving. All the stunts in the films I have done myself with Hyundai cars. Now I don’t drive that much but at night I have to take my kids out for a drive. Of course I love that but there is too much traffic today, even at night. I have come here to Delhi a year and a half ago; wanted to show the kids my old house. I like the manual cars more.

Mobility As A Service

I was told that they are going into sharing and leasing. What I notice is that there was a time when people thought that learning how to drive was essential and necessary but today you don’t really need to learn to drive a car anymore, as sad as it may sound, especially to those who love driving. So how do you get around? I think you are going to utilize these services and it is fantastic for the car manufacturer to start doing this because essentially this business goes back to the people who are making the product. They are in the business of mobility so that is very good. The concept is not just to sell the car anymore but to highlight functionalities of safety, security, cleanliness, etc. It’s also as essential as selling the product. So I find my role getting more into that. As and when new things come in, like the new model Aura, my role would go more towards that. We would have to talk more on all the innovations than just the cars.” (MT)

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Cars24 has unveiled a refreshed brand identity, moving from its original transactional focus towards a car ownership ecosystem.

Founded in 2015, the company originally utilised an all-caps logo – CARS24 – to establish a presence in a fragmented market. The updated identity shifts the name to sentence case, Cars24, which the company states reflects maturity and a focus on trust.

The core of the redesign features an open circular logo. According to the company, this form represents the continuity of car ownership, where vehicles change hands and user needs evolve. The open shape is intended to signal flexibility rather than closure.

The brand has also replaced its traditional blue with a brighter shade. This ‘younger blue’ is intended to make the brand appear more attentive and human as it scales its operations.

The identity update was the result of over 1,200 hours of design and iteration. The goal of the project was to create a look that remains relevant as the company expands its services beyond buying and selling into broader ownership systems.

Vikram Chopra, Founder & CEO, Cars24, said, “When we started, being loud helped. But as the company and the team grew up, the work started speaking for itself. This change is about reflecting who we are today, calmer, more human and focused on earning trust over time.”

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Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has reported the dispatch of over 585,000 vehicles using the railway network in CY2025, which marked an 18 percent growth compared to CY2024.

Over the last decade, the company's use of rail for outbound logistics has risen from 5.1 percent in 2016 to approximately 26 percent in 2025. The shift aims to reduce carbon emissions, oil imports and road congestion.

In 2025, Maruti Suzuki India inaugurated an in-plant railway siding at its Manesar facility. The company also became the first manufacturer to dispatch vehicles to the Kashmir valley using the railway bridge over the Chenab river.

Combined dispatches from in-plant sidings at Gujarat and Manesar accounted for 53 percent of the company's total rail volumes during the year. The manufacturer currently employs 45 flexi-deck rakes, with each train capable of transporting approximately 260 vehicles.

The company was the first automaker to receive an Automobile-Freight-Train-Operator (AFTO) license in 2013. Since FY2014-15, it has transported more than 2.8 million vehicles to 600 cities using a hub-and-spoke model.

Hisashi Takeuchi, MD & CEO, Maruti Suzuki India, said, “The year 2025 marks our highest-ever rail dispatch, with over 585,000 units. During the year, we strengthened our green logistic efforts through two landmark events – the inauguration of India’s largest automobile in-plant railway siding at our Manesar facility and second was we dispatched vehicles by rail to Kashmir valley through the world's highest railway arch bridge over Chenab river, a first by any automobile manufacturer. Our mid-term goal is to increase rail-based vehicle dispatches to 35 percent by FY 2030-31, contributing to India’s net-zero ambition by 2070. Maruti Suzuki India has adopted a comprehensive ‘Circular Mobility’ approach to sustainability, aiming to reduce its carbon footprint across the entire vehicle lifecycle – from design and production to logistics and end-of-life vehicle (ELV) management.”

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Japanese automotive major Toyota Motor Corporation (TMC) has announced a restructuring of its executive leadership and Board of Directors. The changes to the executive structure will take effect on 1 April 2026, while board appointments remain subject to the 122nd Ordinary General Shareholders' Meeting.

Koji Sato, currently President and Member of the Board of Directors, will transition to Vice Chairman and the newly created role of Chief Industry Officer (CIO). Kenta Kon, currently Operating Officer, has been appointed as the incoming President and Chief Executive Officer.

Under this structure, Sato will oversee industry collaboration and external relations. Kon will lead internal management, focusing on company-wide reforms and value chain integration.

The board cited the need for decision-making in a changing environment as the primary driver for the move. Sato’s role as CIO reflects his responsibilities as Chairman of the Japan Automobile Manufacturers Association (JAMA) and Vice Chair of Keidanren (Japan Business Federation). These positions require him to lead policy proposals and industry-wide coordination to maintain international competitiveness.

The appointment of Kenta Kon as CEO follows his tenure as Chief Financial Officer, where he managed efforts to lower break-even volumes and improve the company's earnings structure. His experience at Woven by Toyota is expected to support the company’s transition into a mobility-focused organisation.

The board determined that Sato’s external commitments as a coordinator for the Japanese automotive industry required a structure that separates industry-level leadership from day-to-day corporate operations. The proposal for the new personnel structure was approved during a board meeting on 6 February.

The transition aims to improve Toyota’s earning power and strengthen partnerships within and beyond the automotive sector.

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Force Motors Limited reported its strongest third-quarter performance to date, with double-digit revenue growth and sharply higher profit margins for the three months ended December 31 2025, extending its record run in the 2025–26 financial year.

The Pune-based vehicle maker recorded standalone revenue of  INR 21.55 billion in the quarter, up 13 percent year on year. Earnings before interest, tax, depreciation and amortisation rose 63 percent to INR 4.01 billion, while profit before tax, excluding exceptional items, increased 91 percent to INR 3.28 billion.

Including exceptional items, profit before tax rose to INR 5.39 billion, more than three times the level a year earlier, while profit after tax climbed 266 percent to INR 4.03 billion. The company reported no debt at the end of the quarter.

For the first nine months of the financial year, revenue rose 14 percent to INR 65.83 billion. EBITDA increased 43 percent to INR 11.45 billion, while profit before tax after exceptional items nearly doubled to INR 11.42 billion. Profit after tax for the period rose 153 percent to INR 9.38 billion.

Domestic volumes grew 25 percent during the nine-month period, supported by demand across the Urbania, Traveller, Gurkha (defence variants), Monobus and Trax platforms. Export volumes increased 30 per cent year on year, led by growth in light commercial vehicles, special vehicles and utility vehicles.

The Traveller platform-maintained segment leadership, with market share consistently above 70 percent, the company said.

Prasan Firodia, managing director of Force Motors Limited, said, “The performance in the third quarter reflects steady demand across our core product segments and improved operating leverage as volumes have scaled through the year. Growth has been broad-based, supported by continued traction in shared mobility, defence-related applications, and export markets.”

He added that demand visibility remained healthy in intra-city and inter-city passenger mobility, with institutional and fleet customers continuing to prioritise purpose-built platforms.

“Given the momentum we have gained and with Q4 underway, we are confident of closing the year on a strong note and delivering our best financial performance to date,” Firodia said.

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