“I began to be part of Hyundai Motor India just when I was becoming an actor in Mumbai. At that time I don’t think there was anything like an ambassadorship or modelling for a car. To be a brand ambassador of Santro at that time was a moment of bigness for me, a great honour as Hyundai was well known in the world. In India the foreign car companies were just coming in so when I was asked to be the ambassador it was very confidence invoking.

I was also a little worried not knowing how it was going to pan out; this was in 1997. An international brand was coming to India with me. I was thinking whether I was good enough to be its ambassador. One never expected that even after 23 years we will be working together. It has been a good journey so far.

Handling Relationships

I listen to her (wife). To be honest, I have had many long associations in branding. I have been very clear that when a brand signs me on, it should be something that would go long-term. It can be long-term only if the brand is doing well. Being a brand ambassador might be fashionable and very cool but I think a brand ambassador cannot help if the product is not good. I speak from experience. I started branding and advertising as far as cinema is concerned for two products. I think I must have been the first person to do it in India on such a large scale.

Unless Hyundai is doing well I have no voice. I have been with them for 23 years because they have been able to do something good with their cars. When people say, “I’ve signed a new brand and am moving on,” I think you don’t move on unless your brand or product is not good enough. I have had discussions with a lot of people who want to bring in fresh blood but your product has to be good. Fresh blood in a brand ambassador can never do anything for a product that’s not doing well; that’s my belief. Unless you bring in something new these shifting and signing of brands is no big deal.

Cars Are Different

I remember when Y S Kim handed me the keys to the car I felt it was very technical. We used to talk about 1.6 litre engines, BHP etc, it was very different. Normally, most of the brands at that time were more lifestyle and fun so when a car came along; I think we did 5 films over 5 days for a long stretch. Everybody was going in for advertising; it was very different. Kim was very sweet. He would give me the keys and land up wherever I went. By the last ad he gave me the keys before going back to Korea saying, “Now you handle it.” Apart from that part the rest of it was very tough. To be honest I didn’t know where it was going.

From Santro To Creta

I tell everybody that I’m a Santro walla. Since I’m now the corporate brand ambassador I talk about Creta also but for me the all-time favourite is Santro; 3-4 years ago I requested the whole office to give me one. The reason for this is because I love the name. I think certain things have a great name and Santro just had one; it had a ring to it. The advertising with ‘Santrowale and Santrowala’ was very nice. Two years ago they made a special one for me

I’ll be honest in saying that I’m not a very big car person. For me cars have always meant more of transportation. Other than an extension of fashion, manhood or macho I have never been a big car fiend. Actually I have about 700 cars (miniature models) like this one in my house. I like these much better. For me it’s never been that I should get one if my friends have it. It’s a misnomer that I have a lot of luxury cars. I just use one car, which I believe should get you from one place to the other.

Liking Hyundai Cars

The finish is very nice and the cars have very clean lines; the inside is also very clean. Creta is robust and straightforward. It doesn’t have too many entanglements, looks basic and uncomplicated but at the same time sporty enough. It looks like an SUV with a minimal look without any clutter. Hyundai is quite minimalistic; the simplicity is a plus point.

I love driving. All the stunts in the films I have done myself with Hyundai cars. Now I don’t drive that much but at night I have to take my kids out for a drive. Of course I love that but there is too much traffic today, even at night. I have come here to Delhi a year and a half ago; wanted to show the kids my old house. I like the manual cars more.

Mobility As A Service

I was told that they are going into sharing and leasing. What I notice is that there was a time when people thought that learning how to drive was essential and necessary but today you don’t really need to learn to drive a car anymore, as sad as it may sound, especially to those who love driving. So how do you get around? I think you are going to utilize these services and it is fantastic for the car manufacturer to start doing this because essentially this business goes back to the people who are making the product. They are in the business of mobility so that is very good. The concept is not just to sell the car anymore but to highlight functionalities of safety, security, cleanliness, etc. It’s also as essential as selling the product. So I find my role getting more into that. As and when new things come in, like the new model Aura, my role would go more towards that. We would have to talk more on all the innovations than just the cars.” (MT)

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Maruti Suzuki India (MSIL) has officially announced the introductory prices for its new SUV, the Victoris, with a starting price of INR 1.04 million. The company stated that sales for the vehicle will begin on 22 September 2025.

Targeting young and dynamic customers, the Victoris is designed to cater to a digitally integrated and ‘Always Online, Always On The Move Lifestyle.’

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, “We have received an incredible response for the VICTORIS ever since its launch earlier this month. Customers have expressed overwhelming appreciation for the Victoris SUV, especially its intelligent technology, hyper-connected features, progressive and sleek design and all-round safety. Building on this euphoria, we are delighted to announce introductory prices for the Victoris, starting at INR 10,49,900. Armed with versatile powertrain options that are tailored for adventurous and environmentally responsible buyers of today, the VICTORIS is powered by high-end technologies such as strong hybrid, Allgrip Select, S-CNG and Smart Hybrid. With its robust performance, 5-star safety~ and cutting-edge features, the Victoris truly has ‘Got It All’—making it aspirational, yet accessible for today’s youthful SUV customers who seek experiential lifestyles.”

The Victoris is offered with a variety of powertrain options, including strong hybrid, Allgrip Select, S-CNG, and Smart Hybrid technologies. It boasts a 5-star safety rating and is available in 21 variants and 10 colour options (three dual-tone and seven monotone). The new SUV will be sold through Maruti Suzuki ARENA showrooms.

Here is the full price list for the new Maruti Suzuki Victoris (all prices are ex-showroom)

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Maruti Suzuki India, the country's largest passenger vehicle manufacturer, is leaving no stone unturned to mark its aggressive strategy to reinforce its leadership position.

The company, which recently introduced the Victoris SUV, to further cement its position in the SUV space, has made owning the vehicle more attractive with the model scoring a 5-star safety rating for both adult and child occupants under the new Global NCAP standards.

This makes the Victoris the second model after the Dzire sedan (last year) to score a 5-star safety rating, thus clearly indicating a focussed approach towards improving vehicle safety.

Global NCAP crash tested the Victoris, which comes with six airbags, ESC (Electronic Stability Control) and pedestrian protection as standard.  

The results found that the structure and footwell areas are rated as stable and can withstand further loadings. All body regions for adult occupants showed adequate to good protection in all crash test scenarios. 

Side impact and pole test showed full head protection. Global NCAP also found that 18-months old and 3-year-old child dummies showed full protection in the rearward facing child seat with ISOFIX anchorages and support leg.  

Richard Woods, Chief Executive Officer, Global NCAP, said, “The five star Victoris clearly demonstrates Maruti Suzuki’s commitment to improved safety for its new models. It continues the trend set by the Dzire launched last year which also achieved five stars.  We warmly welcome Maruti Suzuki’s engagement with the requirements of Global NCAP’s new protocols. The result is a significant vehicle safety victory for motoring consumers in India.”  

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Škoda UK has appointed Philip Taylor as the new Head of Network Sales, with his tenure commencing on 1 November 2025. Taylor brings a wealth of experience to the role, having dedicated 16 years to various positions within Volkswagen Group UK.

His career has encompassed a diverse range of both brand-specific and broader Group functions, providing him with a comprehensive understanding of the automotive sector. Most recently, Taylor held the strategic position of Head of Product and Planning at Volkswagen Passenger Cars UK. His leadership during this period was a significant contributing factor to the brand achieving the notable status of the UK's best-selling new car brand. A key highlight of his tenure was his instrumental role in steering the successful market introduction and launch of the brand's pivotal all-electric ID. model range.

In this new capacity, Taylor will be taking over from Kevin Rendell, who is departing Škoda UK to assume the identical role of Head of Network Sales at Volkswagen UK. This move represents a strategic exchange of seasoned commercial expertise within the Volkswagen Group family, with Taylor's proven track record in sales and product strategy positioned to further accelerate Škoda's ongoing growth and success in the UK market.

Taylor is joining Škoda UK at a particularly auspicious time for the Czech manufacturer. The brand is currently experiencing a period of considerable commercial success and critical acclaim, having recently achieved its highest-ever UK market share.

Matthew Bowden, Brand Director, Škoda UK, said, “I’m very pleased to welcome Phil to the Škoda  UK team. He will bring a wealth of experience built from his varied roles across the Group, which I am sure will prove invaluable as we move into the next stage of our growth plans.”

Taylor said, “I’m very excited to join the Škoda team. The brand has developed impressively over the years, and is now a major player in the UK market with a very strong, award-winning model line-up. I am really looking forward to working with the UK team and its retailer partners to help continue its successful momentum.”

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Maruti Suzuki India (MSIL), the country’s largest passenger vehicle manufacturer, has further expanded its product portfolio with the launch of the Victoris SUV.

The Victoris is being made available in multiple powertrain options, including petrol with strong hybrid, Allgrip Select (4x4) and factory-fitted S-CNG with an underbody tank design. Bookings are now open at INR 11,000.

The SUV can be had with a 1.5-litre hybrid powertrain with EV mode and e-CVT transmission, a multi-terrain 4x4 system with four drive modes and a CNG variant with dual ECUs.

The Victoris will join the Brezza, Ertiga, Fronx, Grand Vitara and Jimny to further expand its play in the SUV segment.

The new SUV features a 26.03 cm fully digital instrument cluster, 25.65 cm SmartPlay Pro X infotainment system with wireless Apple CarPlay and Android Auto, over-the-air updates and Alexa Auto integration. It also introduces a segment-first Infinity by Harman 8-speaker system with Dolby Atmos, 64-colour ambient lighting, ventilated seats, powered driver’s seat, wireless charging with cooling and a panoramic sunroof.

On safety, the Victoris comes with six airbags as standard, Level 2 ADAS with more than ten driver-assist features, all-wheel disc brakes, electronic parking brake, and a 360-degree camera. In fact, the Victoris has scored a 5-star Bharat NCAP safety rating for both adult and child occupants.

It comes with Maruti Suzuki India’s Arena Safety Shield, including ESP, ABS with EBD, hill hold control and a standard three-year/100,000 km warranty.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “The new-age Indian customer is well-travelled, hyper-connected, socially aware, technologically progressive and environmentally responsible. To meet the aspirations of such customers, our new SUV the Victoris has ‘Got It All’. Victoris is a Latin word that means ‘victory’. We are confident the Victoris with its high technology, sleek design, intelligent and connected features, 5-star level safety and multiple environment friendly powertrains will win hearts in India. With Victoris we are strengthening our SUV portfolio and our overall market share.”

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said, “At Maruti Suzuki, we are always listening to our customers. Today’s young, and dynamic audience consider an automobile as a reflection of who they are – energetic, composed, confident and always moving forward. We gave this brief to our design and engineering teams for the all-new ‘Victoris’. SUVs may be the most loved segment today, but the SUV buyer has evolved. This new generation of young customers are ambitious, hyperconnected and value experiential living. The all-new Victoris is our answer to that shift - a progressive blend of tech, design and versatility. It is engineered with true SUV DNA and sets a new benchmark for what today’s automobiles can feel like. With the Victoris, we’re not just launching another SUV, we’re celebrating a new dimension to driving - one that’s ‘Got It All’.” 

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