“I began to be part of Hyundai Motor India just when I was becoming an actor in Mumbai. At that time I don’t think there was anything like an ambassadorship or modelling for a car. To be a brand ambassador of Santro at that time was a moment of bigness for me, a great honour as Hyundai was well known in the world. In India the foreign car companies were just coming in so when I was asked to be the ambassador it was very confidence invoking.

I was also a little worried not knowing how it was going to pan out; this was in 1997. An international brand was coming to India with me. I was thinking whether I was good enough to be its ambassador. One never expected that even after 23 years we will be working together. It has been a good journey so far.

Handling Relationships

I listen to her (wife). To be honest, I have had many long associations in branding. I have been very clear that when a brand signs me on, it should be something that would go long-term. It can be long-term only if the brand is doing well. Being a brand ambassador might be fashionable and very cool but I think a brand ambassador cannot help if the product is not good. I speak from experience. I started branding and advertising as far as cinema is concerned for two products. I think I must have been the first person to do it in India on such a large scale.

Unless Hyundai is doing well I have no voice. I have been with them for 23 years because they have been able to do something good with their cars. When people say, “I’ve signed a new brand and am moving on,” I think you don’t move on unless your brand or product is not good enough. I have had discussions with a lot of people who want to bring in fresh blood but your product has to be good. Fresh blood in a brand ambassador can never do anything for a product that’s not doing well; that’s my belief. Unless you bring in something new these shifting and signing of brands is no big deal.

Cars Are Different

I remember when Y S Kim handed me the keys to the car I felt it was very technical. We used to talk about 1.6 litre engines, BHP etc, it was very different. Normally, most of the brands at that time were more lifestyle and fun so when a car came along; I think we did 5 films over 5 days for a long stretch. Everybody was going in for advertising; it was very different. Kim was very sweet. He would give me the keys and land up wherever I went. By the last ad he gave me the keys before going back to Korea saying, “Now you handle it.” Apart from that part the rest of it was very tough. To be honest I didn’t know where it was going.

From Santro To Creta

I tell everybody that I’m a Santro walla. Since I’m now the corporate brand ambassador I talk about Creta also but for me the all-time favourite is Santro; 3-4 years ago I requested the whole office to give me one. The reason for this is because I love the name. I think certain things have a great name and Santro just had one; it had a ring to it. The advertising with ‘Santrowale and Santrowala’ was very nice. Two years ago they made a special one for me

I’ll be honest in saying that I’m not a very big car person. For me cars have always meant more of transportation. Other than an extension of fashion, manhood or macho I have never been a big car fiend. Actually I have about 700 cars (miniature models) like this one in my house. I like these much better. For me it’s never been that I should get one if my friends have it. It’s a misnomer that I have a lot of luxury cars. I just use one car, which I believe should get you from one place to the other.

Liking Hyundai Cars

The finish is very nice and the cars have very clean lines; the inside is also very clean. Creta is robust and straightforward. It doesn’t have too many entanglements, looks basic and uncomplicated but at the same time sporty enough. It looks like an SUV with a minimal look without any clutter. Hyundai is quite minimalistic; the simplicity is a plus point.

I love driving. All the stunts in the films I have done myself with Hyundai cars. Now I don’t drive that much but at night I have to take my kids out for a drive. Of course I love that but there is too much traffic today, even at night. I have come here to Delhi a year and a half ago; wanted to show the kids my old house. I like the manual cars more.

Mobility As A Service

I was told that they are going into sharing and leasing. What I notice is that there was a time when people thought that learning how to drive was essential and necessary but today you don’t really need to learn to drive a car anymore, as sad as it may sound, especially to those who love driving. So how do you get around? I think you are going to utilize these services and it is fantastic for the car manufacturer to start doing this because essentially this business goes back to the people who are making the product. They are in the business of mobility so that is very good. The concept is not just to sell the car anymore but to highlight functionalities of safety, security, cleanliness, etc. It’s also as essential as selling the product. So I find my role getting more into that. As and when new things come in, like the new model Aura, my role would go more towards that. We would have to talk more on all the innovations than just the cars.” (MT)

Comments (0)

ADD COMMENT

Link Copied!

Kia India, one of the leading passenger vehicle manufacturers, has announced that it has exceeded 500,000 connected cars in the Indian market.

The OEM said its connected car variants now account for approximately 40 percent of the company’s domestic wholesale volumes. This growth is supported by the Kia Connect 2.0 platform and the Connected Car Navigation Cockpit (ccNC).

The Kia Seltos is the main contributor to this total, representing about 70 percent of the connected vehicle sales, followed by the Sonet and Carens models. Data from the company indicates a trend of customers renewing their connectivity subscriptions after the initial complimentary period.

Technical features within the Kia ecosystem include:

• OTA Software Updates: Remote vehicle diagnostics and software installations to reduce dealership visits.
• Digital Key 2.0: Vehicle access and operation via smartphone or smartwatch using Ultra-Wideband (UWB) or NFC technology.
• Surround View Monitor (SVM): A 360-degree camera feed accessible through the Kia Connect app.
• Voice Recognition: Multilingual support for vehicle functions in English, Hindi, Tamil and Bengali.

Atul Sood, Senior Vice-President, Sales & Marketing, Kia India, said, "Kia India has consistently differentiated itself through its vehicle design excellence and technology leadership. Our continued focus on enhancing connected features and customer engagement initiatives such as Kia Drive Green has strengthened adoption and interaction across our connected ecosystem. The strong customer retention beyond the complimentary subscription period underscores the sustained relevance and long-term value of Kia Connect.”

The company also utilises Plant Over-The-Air (P-OTA) updates, a system that ensures vehicles are programmed with the most recent software versions before they leave the manufacturing facility.

Comments (0)

ADD COMMENT

Link Copied!

The Sriperumbudur facility of Hyundai Motor India Limited has been honoured with the Tamil Nadu State Level Safety Award for 2022 by the state’s Directorate of Industrial Safety and Health (DISH). The prestigious award was presented by Minister for Labour Welfare & Skill Development C V Ganesan and DISH Director Anand to senior company executives Mukundan M S and Senthil Kumar R M. This accolade, granted in the Large-Scale Industry category, acknowledges Hyundai’s ongoing dedication to exceptional safety performance, marked by a notable decline in incident rates and a systematic focus on risk mitigation.

Operating in India for over 30 years, the plant has consistently fostered a robust safety culture through comprehensive initiatives. This includes implementing widespread safety campaigns, establishing diligent monitoring protocols and driving continuous improvement programmes. The company’s approach integrates rigorous processes, proactive assessments and regular training aligned with international benchmarks, all underpinned by strong safety governance. Hyundai Motor India reiterates that the well-being of its employees is a primary concern, and it remains steadfast in its mission to advance its safety systems and sustain an environment where a culture of excellence is paramount.

Gopalakrishnan C S, Whole-time Director & Chief Manufacturing Officer, Hyundai Motor India Limited, said, “Safety at Hyundai is not a standalone initiative – it is a deeply embedded culture practiced at every level of our operations. Our goal is simple: a safe, secure working environment for every employee, every day. This award affirms the collective commitment of our teams and motivates us to strengthen our safety excellence even further.”

Comments (0)

ADD COMMENT

Link Copied!

Volkswagen India has confirmed that its new flagship SUV, the Tayron R-Line, will launch in the first quarter of 2026. The vehicle is aimed at the seven-seater SUV segment and will be locally assembled at the company’s plant in Chhatrapati Sambhajinagar to ensure market competitiveness.

The Tayron R-Line occupies the top position in the brand’s SUV range in India. It features the 'R-Line' trim, which includes specific design enhancements to its silhouette. The model is intended for customers requiring a seven-seat capacity alongside a focus on road presence and lifestyle versatility.

Nitin Kohli, Brand Director, Volkswagen India, said: “As we build a premium portfolio of products, we continue catering to the evolving aspirations of Indian car buyers. The all-new Tayron R-Line is the authentic flag-bearer that will drive this vision for Indian consumers. Ensuring competitiveness, we will be locally assembling this SUV at our plant in Chhatrapati Sambhajinagar.”

The introduction of the Tayron R-Line follows Volkswagen's strategy to expand its portfolio in the Indian market with vehicles that offer higher passenger capacity and updated design aesthetics.

Comments (0)

ADD COMMENT

Link Copied!

Toyota Motor Corporation-owned luxury brand Lexus India has concluded 2025 with an increase in demand for its flagship models – the LM and LX, which it said recorded a 50 percent YoY rise in sales.

They accounted for approximately 19 percent of the company’s total volume. The RX model also served as a contributor to the brand's growth, achieving an 18 percent increase compared to the previous year. The RX represented 22 percent of overall sales, assisting Lexus in expanding its presence within the luxury SUV segment.

At present, the LM 350h and LX 500d occupy the top tier of the Lexus portfolio in India. The LM 350h is designed as a luxury mover, focusing on travel comfort and interior refinement for passengers. Since its introduction, the model has targeted enthusiasts seeking a travel experience comparable to first-class standards.

The LX 500d has seen a response driven by demand for SUVs that combine off-road capability with luxury features. The vehicle is engineered for diverse terrains while maintaining cabin comfort and control through integrated technology and a diesel powertrain.

Hikaru Ikeuchi, President, Lexus India, said: “We are immensely thankful to our guests for their trust and support throughout 2025. The strong performance of our halo ultra-luxury models, LX and LM, reflects their confidence in Lexus and our dedication to delivering exceptional products and experiences that continue to push boundaries. As we move into 2026, we are encouraged by the outlook for luxury vehicles in India and will remain focused on delivering even more exciting offerings and memorable experiences.”

Comments (0)

ADD COMMENT

Link Copied!