“I began to be part of Hyundai Motor India just when I was becoming an actor in Mumbai. At that time I don’t think there was anything like an ambassadorship or modelling for a car. To be a brand ambassador of Santro at that time was a moment of bigness for me, a great honour as Hyundai was well known in the world. In India the foreign car companies were just coming in so when I was asked to be the ambassador it was very confidence invoking.

I was also a little worried not knowing how it was going to pan out; this was in 1997. An international brand was coming to India with me. I was thinking whether I was good enough to be its ambassador. One never expected that even after 23 years we will be working together. It has been a good journey so far.

Handling Relationships

I listen to her (wife). To be honest, I have had many long associations in branding. I have been very clear that when a brand signs me on, it should be something that would go long-term. It can be long-term only if the brand is doing well. Being a brand ambassador might be fashionable and very cool but I think a brand ambassador cannot help if the product is not good. I speak from experience. I started branding and advertising as far as cinema is concerned for two products. I think I must have been the first person to do it in India on such a large scale.

Unless Hyundai is doing well I have no voice. I have been with them for 23 years because they have been able to do something good with their cars. When people say, “I’ve signed a new brand and am moving on,” I think you don’t move on unless your brand or product is not good enough. I have had discussions with a lot of people who want to bring in fresh blood but your product has to be good. Fresh blood in a brand ambassador can never do anything for a product that’s not doing well; that’s my belief. Unless you bring in something new these shifting and signing of brands is no big deal.

Cars Are Different

I remember when Y S Kim handed me the keys to the car I felt it was very technical. We used to talk about 1.6 litre engines, BHP etc, it was very different. Normally, most of the brands at that time were more lifestyle and fun so when a car came along; I think we did 5 films over 5 days for a long stretch. Everybody was going in for advertising; it was very different. Kim was very sweet. He would give me the keys and land up wherever I went. By the last ad he gave me the keys before going back to Korea saying, “Now you handle it.” Apart from that part the rest of it was very tough. To be honest I didn’t know where it was going.

From Santro To Creta

I tell everybody that I’m a Santro walla. Since I’m now the corporate brand ambassador I talk about Creta also but for me the all-time favourite is Santro; 3-4 years ago I requested the whole office to give me one. The reason for this is because I love the name. I think certain things have a great name and Santro just had one; it had a ring to it. The advertising with ‘Santrowale and Santrowala’ was very nice. Two years ago they made a special one for me

I’ll be honest in saying that I’m not a very big car person. For me cars have always meant more of transportation. Other than an extension of fashion, manhood or macho I have never been a big car fiend. Actually I have about 700 cars (miniature models) like this one in my house. I like these much better. For me it’s never been that I should get one if my friends have it. It’s a misnomer that I have a lot of luxury cars. I just use one car, which I believe should get you from one place to the other.

Liking Hyundai Cars

The finish is very nice and the cars have very clean lines; the inside is also very clean. Creta is robust and straightforward. It doesn’t have too many entanglements, looks basic and uncomplicated but at the same time sporty enough. It looks like an SUV with a minimal look without any clutter. Hyundai is quite minimalistic; the simplicity is a plus point.

I love driving. All the stunts in the films I have done myself with Hyundai cars. Now I don’t drive that much but at night I have to take my kids out for a drive. Of course I love that but there is too much traffic today, even at night. I have come here to Delhi a year and a half ago; wanted to show the kids my old house. I like the manual cars more.

Mobility As A Service

I was told that they are going into sharing and leasing. What I notice is that there was a time when people thought that learning how to drive was essential and necessary but today you don’t really need to learn to drive a car anymore, as sad as it may sound, especially to those who love driving. So how do you get around? I think you are going to utilize these services and it is fantastic for the car manufacturer to start doing this because essentially this business goes back to the people who are making the product. They are in the business of mobility so that is very good. The concept is not just to sell the car anymore but to highlight functionalities of safety, security, cleanliness, etc. It’s also as essential as selling the product. So I find my role getting more into that. As and when new things come in, like the new model Aura, my role would go more towards that. We would have to talk more on all the innovations than just the cars.” (MT)

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Skoda has released a teaser video offering the first look inside its upcoming Vision O concept car, revealing a new interior design language. The car will be officially unveiled on 8th September in Munich.

The interior showcases the next evolution of the brand’s Modern Solid design philosophy, focusing on a customer-centric and sustainable approach. The design emphasises a spacious layout with clean lines for a harmonious feel.

Oliver Stefani, Head of Skoda Design, said, “The interior design concept of the Vision O showcases our commitment to combining simplicity and sustainability with enhanced comfort. The combination of clean lines and intuitive functionality reflect our efforts to create a harmonious and functional interior. It features materials and design elements that are not only aesthetically an evolution of our Modern Solid design language but also emphasise environmental responsibility.”

The interior features a minimalist, ergonomic design that prioritises practicality and intuitive functionality. It includes unique 3D-printed headrests for a comfortable and airy feel. Following circular economy principles, the materials used throughout the cabin are sustainable, with a focus on plant-based and compostable components to reduce the car’s environmental impact.

The Vision O will be a look at the future of Skoda’s estate segment.

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Renault India has released the new Kiger, an updated version of its sub-four-meter SUV at prices starting INR 629,000 with prices going upto INR 1.12 million (ex-showroom).

The SUV is an evolution of the previous model, features over 35 updates. It was developed to align with the ‘rethink performance’ philosophy.

The new Kiger has a refreshed exterior and an updated interior. It now includes a multi-view camera system, rain-sensing wipers and automatic headlamps. The Kiger is also equipped with a 20.32 cm touchscreen and a sound system.

The Kiger is available with two engine options: a 100 PS turbocharged engine and a 72 PS naturally aspirated engine. For safety, the new Kiger offers 21 standard safety features across all versions, including six airbags, ESP and Hill Start Assist.

Venkatram Mamillapalle, MD and CEO, Renault India, said, “We are excited to launch the New Kiger in a segment which is growing fastest and contributes 50% to the SUV sales and 31% to the TIV of the country. Kiger has been a unique product in its segment, and with this latest evolution, we are reaffirming our commitment to making expressive design, intelligent engineering, and real-world performance accessible to Indian customers. This marks a pivotal moment in Renault’s India centric transformation journey renault. rethink.”

Francisco Hidalgo, Vice-President, Sales and Marketing, Renault India, said, “Renault Kiger has shaped expectations in the compact SUV segment with its aesthetic design, modern details, and bold stance combined with the lightweight CMFA+ platform. The New Kiger remains highly agile and responsive, giving customers the confidence of SUV DNA with the ease of everyday driving on city roads and highways- ticking all that is required for perfect performance.” 

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Hyundai Motor India (HMIL), one of the leading passenger vehicle manufacturers, has introduced ‘PRO’ Pack in its popular compact SUV the Hyundai Exter at starting price of INR 798,390 (ex-showroom).

The new Pro pack features wheel arch cladding, side sill garnish, all-new Titan Grey Matte colour and a Dashcam to make the SUV more safer.

Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India, said, "At HMIL, we are continuously evolving our product offerings to resonate with the aspirations of today's young and progressive customers. The introduction of PRO Pack in Hyundai EXTER is a step further in this direction, combining bold styling, advanced technology and strong safety to create a truly distinctive value proposition. With its refreshed appeal, the PRO Pack in Hyundai EXTER strengthens our commitment to redefining customer delight and making every drive a PRO experience."

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MOL, Suzuki Motor Corporation and TradeWaltz have announced a new partnership to streamline and decarbonise the automobile trade between India and Africa. The three companies signed a memorandum of understanding (MoU) at the 9th Tokyo International Conference on African Development (TICAD 9) in Yokohama.

This collaboration aims to address current challenges in the trade by leveraging digital solutions and enhancing efficiency. The companies will focus on identifying problems in the supply chain and developing solutions for smoother transportation. A key part of the initiative is also promoting decarbonisation efforts within the logistics process.

The partnership aligns with the ‘Japan-India Cooperation Initiative for Sustainable Economic Development in Africa,’ launched in February 2025. By combining their individual strengths, MOL, Suzuki and TradeWaltz hope to contribute to the economic development of both India and Africa. The companies stated that this MU is the first step toward building a more robust and interconnected automobile supply chain between these two rapidly growing markets.

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