Becoming An Ambassador For Hyundai Was Confidence Invoking: Shahrukh Khan

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  • April 05, 2020
Becoming An Ambassador For Hyundai Was Confidence Invoking: Shahrukh Khan

“I began to be part of Hyundai Motor India just when I was becoming an actor in Mumbai. At that time I don’t think there was anything like an ambassadorship or modelling for a car. To be a brand ambassador of Santro at that time was a moment of bigness for me, a great honour as Hyundai was well known in the world. In India the foreign car companies were just coming in so when I was asked to be the ambassador it was very confidence invoking.

I was also a little worried not knowing how it was going to pan out; this was in 1997. An international brand was coming to India with me. I was thinking whether I was good enough to be its ambassador. One never expected that even after 23 years we will be working together. It has been a good journey so far.

Handling Relationships

I listen to her (wife). To be honest, I have had many long associations in branding. I have been very clear that when a brand signs me on, it should be something that would go long-term. It can be long-term only if the brand is doing well. Being a brand ambassador might be fashionable and very cool but I think a brand ambassador cannot help if the product is not good. I speak from experience. I started branding and advertising as far as cinema is concerned for two products. I think I must have been the first person to do it in India on such a large scale.

Unless Hyundai is doing well I have no voice. I have been with them for 23 years because they have been able to do something good with their cars. When people say, “I’ve signed a new brand and am moving on,” I think you don’t move on unless your brand or product is not good enough. I have had discussions with a lot of people who want to bring in fresh blood but your product has to be good. Fresh blood in a brand ambassador can never do anything for a product that’s not doing well; that’s my belief. Unless you bring in something new these shifting and signing of brands is no big deal.

Cars Are Different

I remember when Y S Kim handed me the keys to the car I felt it was very technical. We used to talk about 1.6 litre engines, BHP etc, it was very different. Normally, most of the brands at that time were more lifestyle and fun so when a car came along; I think we did 5 films over 5 days for a long stretch. Everybody was going in for advertising; it was very different. Kim was very sweet. He would give me the keys and land up wherever I went. By the last ad he gave me the keys before going back to Korea saying, “Now you handle it.” Apart from that part the rest of it was very tough. To be honest I didn’t know where it was going.

From Santro To Creta

I tell everybody that I’m a Santro walla. Since I’m now the corporate brand ambassador I talk about Creta also but for me the all-time favourite is Santro; 3-4 years ago I requested the whole office to give me one. The reason for this is because I love the name. I think certain things have a great name and Santro just had one; it had a ring to it. The advertising with ‘Santrowale and Santrowala’ was very nice. Two years ago they made a special one for me

I’ll be honest in saying that I’m not a very big car person. For me cars have always meant more of transportation. Other than an extension of fashion, manhood or macho I have never been a big car fiend. Actually I have about 700 cars (miniature models) like this one in my house. I like these much better. For me it’s never been that I should get one if my friends have it. It’s a misnomer that I have a lot of luxury cars. I just use one car, which I believe should get you from one place to the other.

Liking Hyundai Cars

The finish is very nice and the cars have very clean lines; the inside is also very clean. Creta is robust and straightforward. It doesn’t have too many entanglements, looks basic and uncomplicated but at the same time sporty enough. It looks like an SUV with a minimal look without any clutter. Hyundai is quite minimalistic; the simplicity is a plus point.

I love driving. All the stunts in the films I have done myself with Hyundai cars. Now I don’t drive that much but at night I have to take my kids out for a drive. Of course I love that but there is too much traffic today, even at night. I have come here to Delhi a year and a half ago; wanted to show the kids my old house. I like the manual cars more.

Mobility As A Service

I was told that they are going into sharing and leasing. What I notice is that there was a time when people thought that learning how to drive was essential and necessary but today you don’t really need to learn to drive a car anymore, as sad as it may sound, especially to those who love driving. So how do you get around? I think you are going to utilize these services and it is fantastic for the car manufacturer to start doing this because essentially this business goes back to the people who are making the product. They are in the business of mobility so that is very good. The concept is not just to sell the car anymore but to highlight functionalities of safety, security, cleanliness, etc. It’s also as essential as selling the product. So I find my role getting more into that. As and when new things come in, like the new model Aura, my role would go more towards that. We would have to talk more on all the innovations than just the cars.” (MT)

BMW India Launches New 7 Series Range & i7 M70 xDrive Flagship At INR 19.5 Million

BMW i7

German luxury automotive brand BMW India has introduced the updated BMW 7 Series range, offering petrol and battery-electric powertrains across the lineup at prices starting at INR 19.5 million (ex-showroom).

The launch includes the BMW i7 M70 xDrive performance model, alongside the local production launch of the electric i7 at the BMW Group Plant in Chennai.

With local assembly of the i7 in Chennai, India becomes the second country after Germany to produce the electric model locally. The performance-focused i7 M70 xDrive will be imported into the country as a completely built-up unit (CBU) with deliveries across the 7 Series portfolio scheduled to begin in October 2026.

Furthermore, the company also introduced actor Ranveer Singh as the Brand Voice for BMW India at the launch.

Pricing for the petrol-powered 740 M Sport and all-electric i7 eDrive50 xDrive M Sport starts at INR 19.5 million, while the flagship i7 M70 xDrive is positioned at INR 26.5 million (all ex-showroom).

Hardeep Singh Brar, President and CEO of BMW Group India, said: "The new BMW 7 Series is more than our flagship sedan - it is our ultimate statement of modern luxury. It moves the leaders, changemakers and visionaries who are shaping tomorrow. Every detail has been crafted around one idea: those who have reached the pinnacle deserve an experience to match. The new 7 Series sets a benchmark, whether you choose to take the wheel or be driven. It is the new face of the BMW Luxury Class, while offering an early glimpse into technologies that will shape the Neue Klasse era. And with our Power of Choice philosophy, customers can choose from dynamic combustion engines to advanced electric mobility. Because true luxury is not about limiting choices - it is about expanding them. With the new 7, luxury doesn’t end with the drive; it begins there."

"The new BMW i7 M70 xDrive is the most powerful 7 Series ever created - where M performance meets first-class luxury, without compromise. It brings together exhilarating electric performance and the refinement expected from the pinnacle of the BMW portfolio. This is a car for someone who wants the thrill of taking the wheel and, equally, the luxury of being driven. Few cars can make the driver’s seat and the rear seat equally desirable. The i7 M70 does. It represents our belief that sustainability and performance are not competing choices. The future of luxury can be electric, exhilarating and extraordinary - all at once," added Brar.

Kia India Begins Pre-Bookings For Carens CNG And Hybrid Range

Carens CNG

Kia India has opened pre-bookings for the Carens CNG, Carens Clavis CNG and Carnival Limousine Hybrid models across its authorised dealer network, expanding the company’s multi-powertrain portfolio in the Indian market.

The additions follow their display at Kia Inspiration Day and introduce alternative fuel options to the manufacturer's multi-purpose vehicle segment. The pricing for all three models is set to be announced at a later date.

Both the Carens CNG and Carens Clavis CNG are based on the G1.5 six-speed manual transmission platform and feature a factory-fitted CNG system with a 60-litre tank capacity. Technical modifications include engine calibration for CNG fuel, revised suspension setups, 16-inch wheels and 16-inch disc brakes. The driver interface incorporates a fuel change switch alongside a 4.2-inch colour TFT display with CNG distance-to-empty logic. Structural changes to the third-row seat-back frame have also been implemented to adjust the recline angle.

The CNG range will include Premium (O) trim for the Carens, while the Carens Clavis will be sold in HTE and HTE (O) trims for retail buyers.

For commercial and business-to-business fleet operations, Kia India has designated the M-Drive trim for the Carens CNG and the HTM trim for the Carens Clavis CNG.

The Carnival Limousine Hybrid introduces an electrified powertrain to the upper tier of the range, powered by a G1.6T HEV engine paired with a six-speed automatic transmission.

It is offered in the Limousine+ trim, which features 18-inch dual-tone aero alloy wheels, active air flaps and a virtual engine sound system. Interior equipment includes an air purifier with air quality index display, seat-back tables with integrated wireless charging, ambient lighting and leatherette door trims.

Hyundai Motor India Intros Lounge Edition Across Creta, Alcazar And Creta Electric

Hyundai Lounge Edition

Hyundai Motor India, one of the leading passenger vehicle manufacturers, has introduced the Lounge Edition variant across its Creta, Alcazar and Creta Electric SUVs. The special edition trim updates interior cabin equipment, rear seat entertainment and exterior trim styling across the three vehicle lines.

The primary update across all Lounge Edition models is an integrated 29.46 cm rear seat entertainment system featuring streaming platform compatibility, interactive gaming, an app store and smartphone mirroring, operating alongside an eight-speaker Bose audio system.

On the inside, it features silver interior accents, white ambient lighting, revised seat patterns and branded headrest cushions. Exterior changes feature black trim on the skid plates, side sills, roof rails, rear spoiler and side mirrors, paired with black alloy wheels and a golden bronze paint option.

The Creta Lounge Edition, built on the King trim level, is available with a 1.5-litre petrol engine mated to an intelligent variable transmission or a 1.5-litre diesel engine with an automatic gearbox, with prices starting at INR 1.92 million ex-showroom.

The Alcazar Lounge Edition is offered in a five-seat layout based on the Signature variant, powered by a 1.5-litre diesel engine with an automatic transmission and equipped with a voice-activated panoramic sunroof, priced from INR 2.18 million. The Creta Electric Lounge Edition, based on the Long Range Excellence trim, adds a dashcam and rear wireless charging pad, with prices starting at INR 2.43 million.

Amit Dhaundiyal, Head of Product Strategy and Planning, Hyundai Motor India, said, "At Hyundai, we continuously strive to create products and experiences that resonate with the evolving aspirations of our customers. Customers today seek experiences that go beyond mobility, and the new Lounge Edition has been designed with this evolving aspiration in mind. From lounge-inspired interiors, engaging digital entertainment and on-the-go gaming experiences powered by rear seat entertainment, to distinctive styling enhancements, every element has been thoughtfully crafted to transform every journey into a more comfortable, connected and rewarding experience. The Lounge Edition reflects Hyundai's commitment to delivering meaningful innovations and greater value across our SUV portfolio, and we are confident it will appeal to customers seeking a unique blend of luxury, comfort, entertainment and exclusivity in their everyday journeys."

Audi Unveils A2 e-tron Compact EV With Upto 646km Range

Audi A2 e-tron

German automotive luxury brand Audi has unveiled the A2 e-tron electric compact model, which marks its most compact green offering, with prices starting EUR 38,200 in Germany.

Developed in Germany and produced at the manufacturer’s Ingolstadt facility, the EV has an energy consumption rating of 12.8 kWh per 100 kilometres under the WLTP test cycle.

The company will open bookings on 10 September, with European deliveries scheduled to begin in December.

The A2 e-tron is offered in four power outputs ranging from 125 kW and 350 Nm of torque in the base specification to 240 kW and 545 Nm in the top variant, paired with rear-wheel drive and permanently excited synchronous motors. Depending on the output, battery capacities are available in 52 kWh, 61 kWh, or 84 kWh gross options, achieving a maximum driving range of up to 646 kilometres under WLTP conditions.

The chassis design incorporates a drag coefficient of 0.24, utilising active cooling air intakes, aero wheels and wheel-arch gap reducers. Bidirectional charging capabilities support Vehicle-to-Load (V2L) external device powering and Vehicle-to-Home (V2H) energy transfer via compatible wall boxes.

On the inside, it features a curved MMI panoramic display housing a 12.3-inch instrument cluster and a 12.8-inch infotainment touchscreen with artificial intelligence assistant integration. Storage incorporates the Fidlock magnetic attachment system as standard equipment, alongside an optional 1.6-square-metre panoramic glass roof.

Audi states that around 300 components across the vehicle are constructed using recycled materials, including post-consumer plastics, aluminium and steel.

The EV assembly utilises 250 existing industrial robots and 1,200 reallocated production components at the Ingolstadt plant, using fixed-sequence manufacturing methods. Standard driver assistance systems include adaptive cruise control, emergency brake assist, evasive assist, attention assist and parking sensors with a rear-view camera.

Gernot Dollner, Chief Executive Officer, Audi, said, “The A2 e-tron is more than a new model: It represents Audi’s renewal. It shows how we are rethinking premium for Europe: using resources more intelligently without compromising on quality, technology, or customer experience. Developed for the needs of our European customers and built in Ingolstadt, it demonstrates our ambition to shape the future of premium mobility.”