Becoming An Ambassador For Hyundai Was Confidence Invoking: Shahrukh Khan

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  • April 05, 2020
Becoming An Ambassador For Hyundai Was Confidence Invoking: Shahrukh Khan

“I began to be part of Hyundai Motor India just when I was becoming an actor in Mumbai. At that time I don’t think there was anything like an ambassadorship or modelling for a car. To be a brand ambassador of Santro at that time was a moment of bigness for me, a great honour as Hyundai was well known in the world. In India the foreign car companies were just coming in so when I was asked to be the ambassador it was very confidence invoking.

I was also a little worried not knowing how it was going to pan out; this was in 1997. An international brand was coming to India with me. I was thinking whether I was good enough to be its ambassador. One never expected that even after 23 years we will be working together. It has been a good journey so far.

Handling Relationships

I listen to her (wife). To be honest, I have had many long associations in branding. I have been very clear that when a brand signs me on, it should be something that would go long-term. It can be long-term only if the brand is doing well. Being a brand ambassador might be fashionable and very cool but I think a brand ambassador cannot help if the product is not good. I speak from experience. I started branding and advertising as far as cinema is concerned for two products. I think I must have been the first person to do it in India on such a large scale.

Unless Hyundai is doing well I have no voice. I have been with them for 23 years because they have been able to do something good with their cars. When people say, “I’ve signed a new brand and am moving on,” I think you don’t move on unless your brand or product is not good enough. I have had discussions with a lot of people who want to bring in fresh blood but your product has to be good. Fresh blood in a brand ambassador can never do anything for a product that’s not doing well; that’s my belief. Unless you bring in something new these shifting and signing of brands is no big deal.

Cars Are Different

I remember when Y S Kim handed me the keys to the car I felt it was very technical. We used to talk about 1.6 litre engines, BHP etc, it was very different. Normally, most of the brands at that time were more lifestyle and fun so when a car came along; I think we did 5 films over 5 days for a long stretch. Everybody was going in for advertising; it was very different. Kim was very sweet. He would give me the keys and land up wherever I went. By the last ad he gave me the keys before going back to Korea saying, “Now you handle it.” Apart from that part the rest of it was very tough. To be honest I didn’t know where it was going.

From Santro To Creta

I tell everybody that I’m a Santro walla. Since I’m now the corporate brand ambassador I talk about Creta also but for me the all-time favourite is Santro; 3-4 years ago I requested the whole office to give me one. The reason for this is because I love the name. I think certain things have a great name and Santro just had one; it had a ring to it. The advertising with ‘Santrowale and Santrowala’ was very nice. Two years ago they made a special one for me

I’ll be honest in saying that I’m not a very big car person. For me cars have always meant more of transportation. Other than an extension of fashion, manhood or macho I have never been a big car fiend. Actually I have about 700 cars (miniature models) like this one in my house. I like these much better. For me it’s never been that I should get one if my friends have it. It’s a misnomer that I have a lot of luxury cars. I just use one car, which I believe should get you from one place to the other.

Liking Hyundai Cars

The finish is very nice and the cars have very clean lines; the inside is also very clean. Creta is robust and straightforward. It doesn’t have too many entanglements, looks basic and uncomplicated but at the same time sporty enough. It looks like an SUV with a minimal look without any clutter. Hyundai is quite minimalistic; the simplicity is a plus point.

I love driving. All the stunts in the films I have done myself with Hyundai cars. Now I don’t drive that much but at night I have to take my kids out for a drive. Of course I love that but there is too much traffic today, even at night. I have come here to Delhi a year and a half ago; wanted to show the kids my old house. I like the manual cars more.

Mobility As A Service

I was told that they are going into sharing and leasing. What I notice is that there was a time when people thought that learning how to drive was essential and necessary but today you don’t really need to learn to drive a car anymore, as sad as it may sound, especially to those who love driving. So how do you get around? I think you are going to utilize these services and it is fantastic for the car manufacturer to start doing this because essentially this business goes back to the people who are making the product. They are in the business of mobility so that is very good. The concept is not just to sell the car anymore but to highlight functionalities of safety, security, cleanliness, etc. It’s also as essential as selling the product. So I find my role getting more into that. As and when new things come in, like the new model Aura, my role would go more towards that. We would have to talk more on all the innovations than just the cars.” (MT)

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    BYD India Unveils SEALION 7 eSUV

    BYD unveils SEALION 7 at Bharat Mobility Global Expo 2025

    BYD India launched its much-anticipated BYD SEALION 7 Pure Performance eSUV at the Bharat Mobility Global Expo 2025. The fully electric SUV is now open for bookings under a special Promotional Booking Offer valid until 17 February 2025. Alongside the SEALION 7, BYD India showcased the BYD SEALION 6, BYD Super Plug-in Hybrid EV and the groundbreaking Yangwang U8 luxury electric SUV. 

    Marking 17 years of successful operations in India, the SEALION 7 embodies ocean-inspired aesthetics and advanced innovation. This globally acclaimed vehicle is built on BYD’s cutting-edge technology, including Intelligence Torque Adaption Control (iTAC) and CTB (Cell to Body) technology. The SEALION 7 features an 82.56 kWh Blade Battery integrated into the chassis for enhanced safety, performance and interior space. 

    Available in Premium and Performance variants, the eSUV delivers impressive acceleration, reaching 100 km/h in 4.5 seconds in the Performance trim and 6.7 seconds in the Premium variant. The Performance model offers 542 km range and generates 390 kW of power with 690 Nm of torque, while the Premium provides 567 km range, 230 kW power and 380 Nm torque. 

    Designed by BYD’s Global Design Director, Wolfgang Egger, the SEALION 7 boasts aerodynamic styling with a distinctive ‘OCEAN X’ front design. Interior features include a 15.6-inch rotating touchscreen, quilted Nappa leather seats, 128-colour ambient lighting, a panoramic sunroof, and advanced noise insulation. It also offers 12 Dynaudio speakers, ventilated and heated seats, a 50 W wireless phone charger and a VTOL (Vehicle to Load) system, allowing the vehicle to function as a portable power station. 

    Under the Promotional Booking Offer, customers can reserve the SEALION 7 for INR 70,000, matched by a INR 70,000 contribution from BYD India. Early bookings include benefits such as a complimentary 7 kW home charger with free installation, an additional 7-year/150,000 km warranty on the low-voltage battery, and early deliveries for the first 70 customers. 

    The BYD SEALION 6, powered by BYD’s DM-i (Dual Mode Intelligence) hybrid platform, combines electric and petrol propulsion for seamless performance and outstanding fuel efficiency. The platform enhances driving dynamics and eco-friendliness, advancing BYD's vision of sustainable mobility. 

    Also showcased was the Yangwang U8 luxury electric SUV, featuring BYD’s e4 platform for Independent Torque Control and real-time wheel torque regulation. The U8 boasts unique capabilities such as all-terrain tank turns and the ability to float and steer in water for up to 30 minutes, making it a one-of-a-kind passenger vehicle. 

    BYD India also presented its existing portfolio, including the BYD ATTO 3 eSUV, eMAX7 eMPV and the award-winning BYD SEAL electric sedan, alongside models from BYD’s global portfolio. With plans to expand its dealership network to 40 locations by January 2025, BYD India is poised to lead the transition to sustainable mobility.

    Commiting on the occassion, Head of Electric Passenger Vehicles (EPV) Business at BYD India Rajeev Chauhan said, "The Bharat Mobility Global Expo 2025 is a milestone event for BYD, as we proudly launch the SEALION 7, a model that epitomises our vision for innovative and sustainable luxury mobility at the congregation. We are also showcasing the BYD SEALION 6, BYD Super Plug-in Hybrid EV with DM-i technology and the luxurious Yangwang U8. Our lineup represents a breakthrough in automotive technology, setting new standards for what consumers can expect from electric vehicles. We are excited to lead the charge in transforming the industry with products that not only inspire but also contribute meaningfully to a greener future. In line with this, we are set to expand our dealership network to 40 within January and grow our network even further through 2025."

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      VinFast Introduces First Electric Vehicles for Indian Market at Bharat Mobility Expo 2025

      The Vinfast V

      Vietnamese automaker VinFast has officially announced its entry into the Indian market with the launch of its first electric vehicles at the Bharat Mobility Global Expo 2025. The company unveiled two all-electric premium SUVs, the VF 7 and VF 6, underscoring its commitment to delivering high-quality, smart and modern products to Indian consumers.

      The VF 7 and VF 6 have been strategically chosen as the first models to debut in India, which will also be the first market to receive right-hand drive versions of these vehicles. The VF 7, a premium SUV, offers an exhilarating driving experience, embodying VinFast’s 'Asymmetric Aerospace' design philosophy. The vehicle features a bold and robust exterior coupled with a driver-focused interior that integrates intelligent technologies, creating a spacious, enjoyable and futuristic driving experience.

      Meanwhile, the VF 6, another premium SUV, exemplifies exceptional performance inspired by the 'Duality in Nature' design philosophy. This concept balances contrasting elements, producing a vehicle that is both dynamic and sophisticated, seamlessly blending advanced technology with human-centric design.

      VinFast also showcased an impressive portfolio of vehicles at the expo including the VF 3, VF e34, VF 8 and VF 9 SUVs, electric scooters such as the Evo 200, Klara, Feliz, Vento and Theon, the DrgnFly electric bike and the VF Wild pickup truck concept.

      The unveiling of these India-focused models reaffirms VinFast’s dedication to the Indian market. Last year, the company began construction of an electric vehicle manufacturing plant in Thoothukudi, Tamil Nadu. This facility is aimed at bolstering global manufacturing capabilities, meeting growing demand, and accelerating the adoption of sustainable mobility solutions in India and beyond.

      Commenting on the launch Vinfast Asia Chief Executive Officer Pham Sanh Chau said, "Our presence at the Bharat Mobility Show 2025 represents a significant milestone as we showcase our India- bound products here for the first time. We believe our premium SUVs VF 7 and VF 6 are the game changers that will accelerate of the adoption of EVs in India. We are thrilled to exhibit our broader portfolio of electric mobility solutions at the Expo. Our presence here not only underlines our commitment to the Indian market but also showcases our vision for sustainable mobility solutions and advanced technology."

      Deputy Chief Executive Officer of Sales and Marketing at VinFast India Ashwin Ashok Patil shared, “Our India centric premium SUVs VF 7 and VF 6 are expected to go for sales from early second half of CY 2025. VinFast is appointing dealers across all major towns in India with omni channel presence.”

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        Skoda Auto India Showcases Kylaq, Kodiaq, Superb and More at Bharat Mobility Global Expo 2025

        Skoda’s Vision 7S, a futuristic concept car, offers a glimpse into the future of mobility.

        Skoda Auto India is making waves at the Bharat Mobility Global Expo 2025 in New Delhi, held from January 17 to 22. With an impressive showcase of eight models, Skoda’s pavilion in Hall 3-01 at Bharat Mandapam exemplifies its century-old global legacy of innovation, performance and its steadfast commitment to sustainable mobility.

        The Skoda Kylaq, the brand’s first-ever sub-4-metre SUV designed specifically for India, is a highlight of the expo. The Kylaq in Olive Gold seamlessly combines contemporary design with cutting-edge engineering. Powered by a reliable 1.0 TSI engine with options for a six-speed manual or automatic transmission, it is available in four variants and seven colours. Its robust safety features, earning it a 5-star Bharat NCAP rating, underscore Skoda’s emphasis on passenger protection.

        Skoda’s all-new Kodiaq stands as a testament to luxury and versatility. This seven-seater 4x4 SUV combines spacious interiors with refined driving dynamics and off-road capabilities, making it an ideal choice for those seeking comfort and adventure in one package. Equally impressive is the fourth-generation Skoda Superb, a sedan that redefines elegance and sophistication. With its premium features and spacious interiors, the Superb continues to set benchmarks in the executive sedan category.

        The facelifted Skoda Octavia vRS, a performance icon, returns to the spotlight with its thrilling agility and dynamic driving experience. Renowned for its speed and precision, it remains a favourite among enthusiasts. Adding to Skoda’s innovative line-up is the Elroq, an entry-level global EV that balances sleek design, practicality and environmental consciousness, positioning itself as a promising addition to Europe’s EV market.

        Skoda’s Vision 7S, a futuristic concept car, offers a glimpse into the future of mobility. This vehicle embodies Skoda’s Modern Solid design language and showcases sustainability and advanced technology. It represents the brand’s commitment to driving electric mobility forward with intuitive and eco-friendly innovations.

        The Skoda pavilion at the expo is designed to engage visitors through four unique zones. The Safety Zone highlights Skoda’s dedication to passenger protection, a core pillar of its engineering philosophy. The Power Zone celebrates the brand’s racing heritage with simulators and soundscapes, while the Sustainability Zone underscores Skoda’s eco-friendly initiatives and evolving product line-up. Finally, the Luxury Zone showcases Skoda’s craftsmanship, offering a blend of style and superior comfort.

        An accessorised version of the Kylaq is also on display, featuring over 30 bespoke additions. From UV-protect sun blinds to premium 7D spill-proof mats, this version sets a new standard for personalisation, catering to the unique preferences of Indian consumers.

        As Skoda Auto celebrates 130 years globally and 25 years in India, the brand reinforces its dedication to combining European engineering excellence with the evolving needs of the Indian market. By integrating innovation and sustainability, Škoda continues to pave the way for a greener and more dynamic future in mobility.

        Speaking on the company’s participation, Brand Director Petr Janeba said, “The Bharat Mobility Global Expo 2025 is a remarkable opportunity for us to demonstrate our evolving global and Indian portfolio of ICE and EV vehicles. India is the second leg we stand on globally outside Europe and is a key market for us. From the all-new Kylaq to our insight into the future with the Vision 7S, all our models showcased at Bharat Mobility Expo focus on delivering innovation along with European design and performance for the ever-important Indian market. The technology and design from these products are going to be the key to our further expansion in India and our endeavour to attract newer customers in the Škoda Auto India family.”

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          Mercedes Benz introduces Concept CLA Class at the Bharat Mobility Expo 2025

          Mercedes Benz unveils the Concept CLA Class at the Bharat Mobility Expo 2025

          Mercedes-Benz unveiled its Concept CLA Class, a new electric iteration of the CLA, alongside the latest Gelandwagen and a Mercedes-Maybach ultra-luxury SUV at the Bharat Mobility Expo 2025. Positioned as the electric successor to the CLA, the Concept CLA Class is the first model to feature the Mercedes-Benz Modular Architecture (MMA). It debuts the brand’s latest operating system, alongside fresh design and technological updates.

          The Concept CLA Class previews the latest electric-drive technology from Mercedes-Benz, drawn directly from the Vision EQXX concept. With a claimed range exceeding 750 km and an energy consumption of 12 kWh/100 km, it has been dubbed the "one-litre car for the electric age" in reference to hyper-efficient internal combustion vehicles. The 800V electric architecture supports 250 kW DC fast charging, enabling the vehicle to recharge up to 400 km in just 15 minutes. Two battery variants are available: silicon-oxide anode for higher-spec models and lithium-iron phosphate for entry-level variants. Powering the vehicle is a 235 bhp permanently excited synchronous motor coupled with a 2-speed transmission. Weighing only 110 kg, the powertrain delivers an impressive 93% energy efficiency during long-distance driving.

          Built on the MMA platform, the Concept CLA Class is designed primarily for electric drivetrains but also accommodates combustion engines. The vehicle is rear-wheel-drive by default, though the modular platform can be configured for all-wheel-drive. The concept also includes bi-directional charging, enabling vehicle-to-home (V2H), vehicle-to-grid (V2G), and vehicle-to-appliance (V2A) functions, underscoring its potential for smart energy integration.

          Inside, the MBUX Superscreen delivers a full-width digital dashboard powered by the new MB.OS operating system. It integrates Google Maps and other embedded apps for a seamless user experience. Notable interior features include digitally visualised AC vents with floating effects and physical control interfaces, dynamic ambient lighting in blue and violet, and sustainable nappa leather upholstery in silver and crystal white. The cabin is also designed with advanced Level 3 Lidar-based autonomous driving capabilities, with over-the-air updates enabling future upgrades to higher levels of autonomy.

          A standout safety feature is the Child Presence Detection (CPD) system, which uses cameras and sensors to detect breathing patterns. If a child is left unattended, the system triggers air conditioning, sounds the horn, and issues alerts to mitigate risks in hot weather.

          Mercedes-Benz plans to launch the Concept CLA Class in India in 2025. The production model will closely resemble the concept and will offer Indian buyers a preview of the future of luxury electric mobility. Pricing details are yet to be announced.

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