CARS24 recently released its DriveTime Quarterly Report for Q2 2024. 

According to this report, 78 percent of Indian car buyers are now prioritising safety features like airbags, ABS, EBD and ESC over mileage even with high fuel pricing. Other features in demand are manual transmissions which saw 80 percent of buyers opting for it and premium features such as sunroofs, GPS-integrated systems and rearview cameras have become standard expectations for car buyers. Leather interiors, alloy wheels, ambient lighting, turbocharged engines and technologies like 360-degree cameras are among the most sought-after features. Value-added services are also on the rise with consumers spending an average of INR 10,000 on extended warranties and tech upgrades.

Overall, the report states that in the period from April to June approximately 48.5 percent of all car buyers were salaried professionals celebrating career milestones. Corporate employees are choosing to invest in personal vehicles for their daily commutes and lifestyle upgrades. This shift is driven by a rise in disposable incomes, attractive financing options and a desire for enhanced personal mobility. The majority of these purchases were made by employees in metro cities such as Delhi, Mumbai and Bengaluru. However, the pre-owned car popularity extends beyond metro cities with explosive growth seen in non-metro markets. 

The report highlights an increased urban and non-metro demand and changing consumer preferences with a focus on safety and advanced features. Financing options are making car ownership more accessible with a notable rise in women buyers.

Other key trends mentioned in the report were as follows:

Non-Metro areas such as Agra, Coimbatore, Vadodara and Nagpur, each saw a 25 percent growth in pre-owned car sales courtesy of economic growth and rising disposable incomes in the cities. The most popular pre-owned models include Grand i10, Swift, Baleno, Kwid and Honda City. Ahmedabad, Bengaluru, Hyderabad, Mumbai and Pune also saw a surge in pre-loved car sales.

Over the last five years, the share of SUVs has increased from 10 percent to almost 20 percent reflecting a shift in consumer preferences. In the used car market, the proliferation of body type is — Hatchbacks - 60 percent, Sedans - 21 percent and SUVs - 19 percent.

Unique trends like gifting pre-owned cars also surged on Akshaya Tritiya, Mother's Day and Father's Day in this quarter. 

In terms of finance, the average age of buyers using loans dropped from mid 40s to early 30s. Women secured 10 percent higher loan amounts in comparison to men. A total of INR 3.28 billion in loans were issued out of which 30 percent of loans were zero down-payment.

Cars worth INR 15 billion were sold to Cars24 in the quarter. People are looking to upgrade to newer models more frequently driven by the desire for enhanced features, better fuel efficiency and lower maintenance costs. These have now created shorter ownership cycle of 4-6 years as compared to the earlier cycle of 8-10 years.

Commenting on the report Gajendra Jangid, Co-founder, CARS24 said, “This quarter has been nothing short of extraordinary. With so many services coming in, we’re seeing incredible diversity in our customers' car preferences and buying patterns. It’s been exciting to evolve alongside our customers and witness how the future of car ownership in India is taking shape.”

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Toyota Kirloskar Motor (TKM) has marked 20 years of the Innova SUV in India, with cumulative sales of over 1.2 million units across the Innova, Innova Crysta and Innova HyCross models.

Launched in 2005, the Innova set a new benchmark in the MPV segment with its combination of ride comfort, spacious interiors, durable build and advanced safety features. The Innova Crysta followed in 2016 with a new design, more powerful engines and premium features, while the 2022 Innova HyCross introduced self-charging hybrid technology, delivering 186 PS of combined output and segment-leading fuel efficiency. The HyCross has sold 100,000 units in India since its launch.

Varinder Wadhwa, Vice-President – Sales, Service and Used Car Business, Toyota Kirloskar Motor, said, “The Toyota Innova has built a deep emotional bond with customers over the last two decades – trusted as a dependable companion for families, loved by all for its comfort and reliability and chosen time and again across generations. Whether for daily commutes or memorable road trips, the Innova has remained a part of countless personal journeys. Beyond its emotional connect, the Innova stands strong as a product benchmark – offering spacious interiors, robust build quality and smooth drivability, making it one of the most trusted and loved MPVs in India.”

Toyota attributed the Innova’s sustained popularity to its comfort, practicality, and adaptability, supported by customer-focused enhancements and the company’s after-sales ecosystem, T CARE, which offers services from quick delivery to value-added protection and transparent maintenance.

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Tata Motors, one of India’s leading SUV manufacturers, has unveiled the all-new Adventure X Persona variants for the Tata Harrier and Tata Safari SUVs.

The new variant now equips the Harrier and Safari Adventure Persona with many segment-first ADAS features such as Adaptive Cruise Control (AT), 360deg HD Surround View, Trail Hold EPB with Auto Hold, Trail Response Modes (Normal, Rough, Wet), a Land Rover-derived Command Shifter (AT), along with segment-leading features such as the Ergo Lux Driver Seat with Memory & Welcome function, a 26.03 cm Ultra-View Twin Screen System, Trail Sense Auto Headlamps, Aqua Sense Wipers and Multi Drive Modes (City, Sport, Eco). 

The persona edition starts at INR 1.89 million for the Harrier Adventure X and INR 1.99 million for the Safari Adventure X+ variants.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, "The Harrier and Safari have always stood for more than just mobility – they represent status, purpose, and a deep-rooted desire for an adventurous lifestyle. With the introduction of the Adventure X persona, we’ve modernised these icons for a new era – one that champions individuality, precision-crafted design, and intelligent capability – all while offering more value per car. Designed for those who seek authenticity, capability and expression in equal measure, the Adventure X is positioned at a compelling price point in the segment, offering class leading features. Furthermore, with this new persona, we have also reimagined the Harrier and Safari line completely, making the range more intuitive, streamlined and value-rich than ever before in the high SUV space.”

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Audi has introduced an enhanced warranty and roadside assistance programme in India, providing customers with extended protection and support. The luxury automaker now offers a 10-year extended warranty option, complementing its standard manufacturer’s warranty. This optional coverage safeguards against manufacturing defects for vehicles up to a decade old, with mileage protection extending to 200,000 kilometres. Customers can choose between one or two-year extensions with terms matching the original warranty. The programme is available for all Audi models and can be purchased either at the time of new vehicle delivery or before the existing warranty expires.

Alongside the warranty extension, Audi has expanded its roadside assistance programme to 15 years, delivering round-the-clock emergency support across India’s national and state highways, as well as other motorable roads. Services include towing, technical assistance for minor issues, fuel delivery, battery boosts, tyre repair and lockout support. Premium features such as hotel accommodations for prolonged repairs, vehicle safekeeping and dedicated customer updates further enhance the offering. Pricing for roadside assistance starts at INR 3,999, with options tailored to different vehicle ages and coverage durations.

Both new and existing Audi customers can benefit from these programmes, with current owners eligible to upgrade based on their vehicle’s age and warranty status. This initiative underscores Audi’s commitment to delivering superior ownership experiences in India’s luxury automotive market.

Balbir Singh Dhillon, Head of Audi India, said, “At Audi India, we believe that our relationship with customers extends far beyond the point of purchase. Our extended warranty and Audi Roadside Assistance Programme is an extension of our unwavering commitment to customer satisfaction and establish new industry standards for luxury automotive service in India. With a 10-year extended warranty and 15-year roadside assistance, we intend to offer our customers an unparalleled peace of mind, knowing that support is always available.”

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Japanese automaker Suzuki Motor Corporation has announced that its popular hatchback the ‘Wagon R’ series has achieved a new sales milestone.

First introduced in September 1993 in Japan, the Wagon R has now crossed cumulative global sales of 10 million units by June 2025. The milestone was achieved 31 years and 9 months after the first launch.

The Wagon R was originally developed as a semi-bonnet style mini wagon, designed with rider comfort and ease of use in mind. It has become one of Suzuki’s signature models, widely appreciated in Japan.

Over the years, production expanded beyond Japan to countries including India, Hungary and Indonesia, with the model evolving to suit local market needs. The technologies refined for global minicar standards have been applied across the Wagon R series.

To date, the Wagon R has been sold in over 75 countries and regions, including Japan, India and across Europe. The series has consistently improved in terms of fuel efficiency, environmental performance, and user convenience. For instance, CNG variants with enhanced fuel economy have been introduced in India, while the Wagon R Smile – featuring sliding doors – was launched in Japan.

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