CARS24 recently released its DriveTime Quarterly Report for Q2 2024. 

According to this report, 78 percent of Indian car buyers are now prioritising safety features like airbags, ABS, EBD and ESC over mileage even with high fuel pricing. Other features in demand are manual transmissions which saw 80 percent of buyers opting for it and premium features such as sunroofs, GPS-integrated systems and rearview cameras have become standard expectations for car buyers. Leather interiors, alloy wheels, ambient lighting, turbocharged engines and technologies like 360-degree cameras are among the most sought-after features. Value-added services are also on the rise with consumers spending an average of INR 10,000 on extended warranties and tech upgrades.

Overall, the report states that in the period from April to June approximately 48.5 percent of all car buyers were salaried professionals celebrating career milestones. Corporate employees are choosing to invest in personal vehicles for their daily commutes and lifestyle upgrades. This shift is driven by a rise in disposable incomes, attractive financing options and a desire for enhanced personal mobility. The majority of these purchases were made by employees in metro cities such as Delhi, Mumbai and Bengaluru. However, the pre-owned car popularity extends beyond metro cities with explosive growth seen in non-metro markets. 

The report highlights an increased urban and non-metro demand and changing consumer preferences with a focus on safety and advanced features. Financing options are making car ownership more accessible with a notable rise in women buyers.

Other key trends mentioned in the report were as follows:

Non-Metro areas such as Agra, Coimbatore, Vadodara and Nagpur, each saw a 25 percent growth in pre-owned car sales courtesy of economic growth and rising disposable incomes in the cities. The most popular pre-owned models include Grand i10, Swift, Baleno, Kwid and Honda City. Ahmedabad, Bengaluru, Hyderabad, Mumbai and Pune also saw a surge in pre-loved car sales.

Over the last five years, the share of SUVs has increased from 10 percent to almost 20 percent reflecting a shift in consumer preferences. In the used car market, the proliferation of body type is — Hatchbacks - 60 percent, Sedans - 21 percent and SUVs - 19 percent.

Unique trends like gifting pre-owned cars also surged on Akshaya Tritiya, Mother's Day and Father's Day in this quarter. 

In terms of finance, the average age of buyers using loans dropped from mid 40s to early 30s. Women secured 10 percent higher loan amounts in comparison to men. A total of INR 3.28 billion in loans were issued out of which 30 percent of loans were zero down-payment.

Cars worth INR 15 billion were sold to Cars24 in the quarter. People are looking to upgrade to newer models more frequently driven by the desire for enhanced features, better fuel efficiency and lower maintenance costs. These have now created shorter ownership cycle of 4-6 years as compared to the earlier cycle of 8-10 years.

Commenting on the report Gajendra Jangid, Co-founder, CARS24 said, “This quarter has been nothing short of extraordinary. With so many services coming in, we’re seeing incredible diversity in our customers' car preferences and buying patterns. It’s been exciting to evolve alongside our customers and witness how the future of car ownership in India is taking shape.”

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Hyundai Motor India (HMIL) has expanded its Alcazar SUV range with a new Corporate variant with diesel powertrain at prices starting INR 1.78 million and an expansion of automatic transmission options in the Prestige DCT Petrol (7-speed) at INR 1.86 million.

The Alcazar Corporate variant is equipped with a voice-enabled smart Panoramic Sunroof and is available with both 6-speed Manual and 6-speed Automatic transmission choices, and is designed to appeal to the evolving aspirations of Indian SUV buyers.

Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India, said, “At Hyundai Motor India, we are continuously listening to customer feedback and evolving our product offerings to meet their aspirations. The introduction of the Corporate variant in Alcazar Diesel with a voice enabled smart panoramic sunroof and the inclusion of DCT in the Prestige Petrol variant reflects our commitment to providing a more personalized and premium SUV experience. With these updates, we aim to offer more choice and delight to our customers who seek performance, technology and sophistication in their vehicles.”

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When Tata Motors launched the Harrier.ev, it wasn’t just introducing another electric vehicle — it was signalling a shift in India’s premium electric vehicle landscape. Based on Tata’s Gen 2 EV (acti.ev+) architecture, the Harrier.ev blends familiarity with futuristic design, making electrification a natural progression rather than a disruptive leap.

Interestingly, the company is providing a lifetime warranty on the battery for the first vehicle owners, applicable only to private owners. 

Anand Kulkarni, Chief Product Officer, Tata Passenger Electric Mobility, told Motoring Trends, “We have said that our Gen 2 approach is basically a pure EV approach. Much the same way, the acti.ev+, in fact, we have taken that architecture further ahead on the Harrier.ev to make sure that you can get the seating comfort of a regular SUV without any compromise on the battery or powertrain.”

While rivals explore born-electric platforms from scratch, Tata’s strategy with the Harrier.ev is different – marrying known aesthetics with a ground-up EV design. That’s not just a technical decision, but as Kulkarni stated, it’s rooted in customer behaviour.

“There is a section of people who are saying, who want the comfort and the familiarity of the product that they are using. So we have ​made a product that retains that familiarity, while giving them the benefits of electrification,” Kulkarni explained.

The Harrier.ev isn’t just about powertrains and batteries – it’s about creating a ‘third space.’ With features like a 14.5-inch Neo QLED screen and Dolby audio, Tata wants the Harrier.ev to be as comfortable and connected as a living room.

“You have office, you have home, and everything in between is where you spend a lot of time in the car. People expect it to be comfortable, convenient, connected and safe,” Kulkarni said.

Even as the EV market rapidly matures, Tata remains mindful of long-term viability. Decisions around battery size, AWD vs FWD configurations, and software-driven features were all taken with a delicate balance of affordability and future-readiness in mind.

“We worked with two sizes of batteries. This was about making the right choices,” said Kulkarni, noting how Tata’s dual-battery strategy is now industry standard.

As Kulkarni explained, For Tata, the Harrier.ev is more than a product – it's a culmination of years of foresight, strategic evolution and a deep understanding of the Indian consumer. It’s a vehicle that reflects not just where the market is headed, but how Tata Motors is determined to lead it there.

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Toyota Kirloskar Motor (TKM) has launched the Fortuner and Legender in a new Neo Drive in a hybrid avatar, featuring a 48-volt system that delivers improved fuel efficiency. The models are priced at INR 4.47 million and INR 5.09 million, respectively.  

Since its debut in 2009, the Toyota Fortuner has defined the premium SUV segment in India, admired for its rugged design, robust performance and unmatched all-terrain capabilities. The stylish and feature-rich Legender complements the Fortuner, exemplifying Toyota’s core values of quality, durability and reliability. Together, they have cultivated a loyal following among urban adventurers and off-road enthusiasts alike.

The new Neo Drive variants introduce Toyota’s advanced 2.8-litre, four-cylinder turbo-diesel engine paired with a 48V system comprising a belt-integrated starter generator and lithium-ion battery. This technology mirrors hybrid electric systems by recuperating braking energy during deceleration, contributing to smoother low-end acceleration, quieter operation and improved fuel efficiency. The Smart Idle Start-Stop function further enhances efficiency by automatically shutting off the engine when stationary, resulting in lower emissions and fuel savings.

Importantly, the company claims that these enhancements do not compromise the Fortuner and Legender’s formidable payload capacity, durability or off-road performance. The Multi-Terrain Select system optimises throttle response, braking and traction control to deliver a superior driving experience across diverse terrains.

On the design front, the Fortuner retains its bold, purposeful stance, ideal for rugged adventures, while the Legender exudes a more dynamic and premium appeal with dual-tone body colours, split LED headlamps and a sleek fascia. Both models offer dual-tone leather upholstery, soft-touch materials and ergonomic seating designed for long-distance comfort.

In terms of safety the SUVs come with ABS, Vehicle Stability Control with Brake Assist, WIL Concept Seats, Hill Assist Control, Traction Control and more. Toyota’s focus on customer convenience extends to tailored finance solutions, including up to 8-year funding plans, Toyota Smart Balloon Finance and pre-approved value-added services such as extended warranty and genuine accessories. Buyers will also benefit from five years of complimentary roadside assistance and a standard 3-year/100,000 km warranty, extendable to 5 years/220,000 km, along with the customisable Toyota Smiles Plus service package.

Varinder Wadhwa, Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “As the SUV market in India grows steadily, customers are seeking advanced features and differentiated styling. The new Fortuner and Legender Neo Drive variants meet these expectations with bold design, powerful performance, and comprehensive features, underscoring Toyota’s commitment to delivering ever-better cars and advancing towards carbon neutrality.”

Bookings for the Fortuner and Legender Neo Drive variants commenced on 2 June 2025, with deliveries set to begin from the third week of June.

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Hyundai Motor India, a leading passenger vehicle manufacturer, has onboarded popular actor Pankaj Tripathi as its new brand ambassador.

The company shared that Tripathi, who is known for his versatility and grounded charm, embodies Hyundai India’s values of reliability, authenticity and a deep-rooted connection with the country’s diverse audience. With this association, HMIL further strengthens its ambassador lineup that already includes iconic personalities.

Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India, said, “At HMIL, we celebrate stories of progress and inspiration. We are delighted to welcome Pankaj Tripathi to HMIL family. His grounded persona, exceptional talent and widespread appeal resonate with the values of HMIL and our vision of ‘Progress for Humanity’. Together, we aim to drive deeper emotional connections with our diverse customer base across India.”

Pankaj Tripathi, said, “It is an honour to associate with Hyundai Motor India, a brand that has long stood for trust, innovation and customer-first approach. My first car was a Hyundai, and over the years, that relationship has grown into something truly personal. As someone who deeply values simplicity, sincerity and staying true to one’s roots, I find a natural alignment with HMIL’s ethos. I look forward to this partnership where together, we can connect with people across the country - not just through technology, but through shared stories and values.”

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