CARS24 recently released its DriveTime Quarterly Report for Q2 2024. 

According to this report, 78 percent of Indian car buyers are now prioritising safety features like airbags, ABS, EBD and ESC over mileage even with high fuel pricing. Other features in demand are manual transmissions which saw 80 percent of buyers opting for it and premium features such as sunroofs, GPS-integrated systems and rearview cameras have become standard expectations for car buyers. Leather interiors, alloy wheels, ambient lighting, turbocharged engines and technologies like 360-degree cameras are among the most sought-after features. Value-added services are also on the rise with consumers spending an average of INR 10,000 on extended warranties and tech upgrades.

Overall, the report states that in the period from April to June approximately 48.5 percent of all car buyers were salaried professionals celebrating career milestones. Corporate employees are choosing to invest in personal vehicles for their daily commutes and lifestyle upgrades. This shift is driven by a rise in disposable incomes, attractive financing options and a desire for enhanced personal mobility. The majority of these purchases were made by employees in metro cities such as Delhi, Mumbai and Bengaluru. However, the pre-owned car popularity extends beyond metro cities with explosive growth seen in non-metro markets. 

The report highlights an increased urban and non-metro demand and changing consumer preferences with a focus on safety and advanced features. Financing options are making car ownership more accessible with a notable rise in women buyers.

Other key trends mentioned in the report were as follows:

Non-Metro areas such as Agra, Coimbatore, Vadodara and Nagpur, each saw a 25 percent growth in pre-owned car sales courtesy of economic growth and rising disposable incomes in the cities. The most popular pre-owned models include Grand i10, Swift, Baleno, Kwid and Honda City. Ahmedabad, Bengaluru, Hyderabad, Mumbai and Pune also saw a surge in pre-loved car sales.

Over the last five years, the share of SUVs has increased from 10 percent to almost 20 percent reflecting a shift in consumer preferences. In the used car market, the proliferation of body type is — Hatchbacks - 60 percent, Sedans - 21 percent and SUVs - 19 percent.

Unique trends like gifting pre-owned cars also surged on Akshaya Tritiya, Mother's Day and Father's Day in this quarter. 

In terms of finance, the average age of buyers using loans dropped from mid 40s to early 30s. Women secured 10 percent higher loan amounts in comparison to men. A total of INR 3.28 billion in loans were issued out of which 30 percent of loans were zero down-payment.

Cars worth INR 15 billion were sold to Cars24 in the quarter. People are looking to upgrade to newer models more frequently driven by the desire for enhanced features, better fuel efficiency and lower maintenance costs. These have now created shorter ownership cycle of 4-6 years as compared to the earlier cycle of 8-10 years.

Commenting on the report Gajendra Jangid, Co-founder, CARS24 said, “This quarter has been nothing short of extraordinary. With so many services coming in, we’re seeing incredible diversity in our customers' car preferences and buying patterns. It’s been exciting to evolve alongside our customers and witness how the future of car ownership in India is taking shape.”

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Kia India has announced a significant change to its leadership team, naming Sunhack Park as Chief Sales Officer (CSO) and Joonsu Cho as Chief Business Officer (CBO).

As the new CSO, Park will head Kia India’s sales strategy, focusing on sustainable growth, improving operational efficiency and expanding the brand’s market reach. He brings over 28 years of international automotive experience, having held key leadership positions at Kia Headquarters in South Korea, the Middle East & Africa (MEA) and India.

Cho, in his role as CBO, will be responsible for crafting business strategies, overseeing production planning and export logistics, leading cross-functional teams and forging strategic alliances to ensure operational excellence. He has over 32 years of leadership experience from global roles in Australia, the UK and Europe.

Sunhack Park, said, “I am privileged to take on the role as Chief Sales Officer. This is an exciting phase for the brand as we continue to expand our presence in a dynamic and evolving market. My focus will be on driving sales growth, optimizing operational efficiency, and strengthening our dealer and partner ecosystem.”

Joonsu Cho, said, “I am honored to assume the role of Chief Business Officer. Kia India has made remarkable strides in the market, and my priority will be to develop and execute robust business strategies that support sustainable growth and operational excellence.”

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RattanIndia Enterprises-owned Revolt Motors, a leading electric motorcycle brand, is strengthening its leadership team and has appointed Raghava Rao as its new Chief Business Officer (CBO).

Rao, a seasoned industry leader, comes with over two decades of diverse experience across the automotive sector, spanning two-wheelers, tractors, three-wheelers and commercial vehicles.

Prior to joining Revolt Motors, he has held senior leadership positions at Kinetic Engineering, Bajaj Auto, Tata Motors, Piaggio Vehicles and TI Clean Mobility (Montra Electric).

Roy Kurian Joins Revolt Motors As President

Rao has expertise in channel sales, customer support, customer experience and market insights, with a proven track record of driving business growth and customer success.

Anjali Rattan, Chairperson, RattanIndia Enterprises, said, “We are delighted to welcome Raghava Rao to the Revolt family. His deep expertise in the automotive industry and proven leadership across multiple business functions will play a crucial role in accelerating our growth journey and further strengthening Revolt’s position as India’s No.1 electric motorcycle brand.”

Rao is an alumnus of the Indian School of Business (General Management Program), holds a B.Tech degree from BITS Pilani, and a PGCSM from XLRI Jamshedpur.

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Mumbai-headquartered SUV major Mahindra & Mahindra has launched the new Thar with prices starting at INR 999,000. The vehicle incorporates design changes, comfort features and technology integration, engineered for urban travel and weekend adventures.

The popular SUV has gone home to over 300,000 customers, now features a new exterior, which includes a front grille, a dual-tone front bumper and R18 alloy wheels. The interior includes a black theme dashboard and a new steering wheel. It is available in six colour options, including two new additions: Tango Red and Battleship Grey.

For comfort and convenience, the Thar features rear AC vents for second-row passengers, a sliding armrest and a dead pedal (automatic transmission models). Door-mounted power windows, a rear-view camera and an internally operated fuel lid are included. The vehicle also has a rear wash & wiper and an A-Pillar entry assist handle.

The Thar is equipped with a 26.03 cm HD infotainment screen that supports Android Auto and Apple CarPlay. Other tech includes Type-C USB ports and Adventure Stats Gen II, which provides off-road data such as a racing tab, altimeter, outside temperature and pressure, trip meter and steering direction.

Mahindra offers a range of engine options paired with transmissions – a 6-speed manual or a 6-speed torque converter automatic – in RWD as well as 4X4 configurations.

Nalinikanth Gollagunta, CEO - Automotive Division, Mahindra & Mahindra, said, “Over the years, Thar has become more than just an SUV – it’s a symbol of freedom, adventure, and a lifestyle that resonates deeply with our customers. At Mahindra, we are committed to listening to our customers and evolving with their needs, which is why the New Thar reflects both their feedback and our dedication to provide the best to our customers. By blending new design elements, smart technology, enhanced comfort and convenience features, the new Thar offers an unparalleled driving experience that empowers our customers to explore limitless possibilities in both urban and off-road settings.”

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Stellantis-owned Citroen India has launched the new Aircross X SUV, the latest addition to its premium X-Series portfolio, with an introductory price starting at INR 829,000. The launch, the company said, is a key step in the brand’s Citroen 2.0 ‘Shift Into the New’ strategy, positioning the SUV as a feature-rich, spacious option for Indian customers.

The new Aircross X elevates its segment with significant interior and technology upgrades. The cabin features an enriched design with a leatherette-wrapped instrument panel, chic gold accents and a bezel-less 10.25-inch infotainment screen paired with a 7-inch digital cluster. Comfort is enhanced with ventilated leatherette seats, diffused ambient lighting and the brand’s signature Advanced Comfort Suspension.

A standout feature is the introduction of CARA, billed as India’s first multilingual, intuitive in-car companion. CARA can communicate in 52 languages, control essential vehicle functions and prioritise safety with voice SOS and crash alerts. Driving convenience is further improved with Proxi-Sense Passive Entry, Cruise Control and a HALO 360deg Camera with Satellite View.

Emphasising the model’s safety credentials, the launch follows the recent 5-star Adult protection rating awarded to the Aircross 5S variant in the Bharat New Car Assessment Program (BNCAP).

The New Aircross X is available in 5- and 7-seater configurations with options for both ICE and CNG engines. Bookings are now open across all Citroen dealerships and online.

Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, said, “The new Aircross X is an SUV designed around the real needs of Indian families – space, comfort, safety and smart innovation. With the debut of CARA, we’re making everyday mobility more intuitive and personal. What makes the New Aircross X unique is that it blends the practicality of a family SUV with the premium feel of our X-Series design. It is a versatile SUV that’s aspirational, yet accessible.”

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