According to the company, C5 Aircross SUV is introduced in India after rigorous testing of the vehicle for over 2.5 lakh kilometres on different terrains and varied weather conditions across the country. Globally, the brand is illustrated by its unique comfort signature accomplished by five key objectives of the brand’s refined comfort, defined in the new vehicle. These include the flying carpet effect - for cushioning the discomfort from road bumps through the progressive hydraulic cushion equipped suspension system, exclusively developed by the vehicle maker.

Comfortable interiors – for a stress-free travel environment, the design cocoons the occupants in comfort with an acoustic windscreen & front window glasses, advanced comfort seats with memory foam. It offers panoramic life with a brighter and airier cabin and panoramic (only in the top-end variant) sunroof.

Intuitive Technologies - to simplify life on board through its offerings including grip control system with multiple drive surface options, blind-spot monitoring system, park assist feature which enables parking of the car with only the brake and accelerator control while the car steers itself. Besides, the engine stop & start function help conserve fuel. It has a 12.3-inch digital driver display, an 8-inch infotainment touchscreen with a phone mirroring function. These are fuelled by the 2.0-litre diesel engine and 8-speed automatic transmission with shift and park by wire control, giving a comfortable drive.

Well, does the car offer all that the manufacturer has promised? To check this out, we took a spin recently on a stretch that has a mix of traffic, a reasonable rough patch and a highway.

Though a host of technologies offers the occupants’ comfort, the prime amongst them is the progressive hydraulic cushions, which is different from the suspension system in other cars in the same segment or below. These specialised suspension systems are primarily used in high-end cars, and the speciality is that, unlike the conventional suspension system having shock absorbers, springs, and mechanical stops, the system offered by Citroen has two progressive hydraulic cushions – one at the top and the other at the bottom – for rebound and compression.

While driving on normal surfaces, the shock absorbers and springs control vertical movement without progressive hydraulic cushions. In potholes and rough patches, the shock absorbers and springs work together with the progressive hydraulic cushions.

As they are located at both the ends of the vehicle’s suspension travel, they help cushion slow movement more gradually than a conventional mechanical stop. In the conventional system, the absorbed energy is partially returned, giving discomfort to the vehicle’s occupants.

In the case of progressive hydraulic cushions, the absorbed energy is dissipated due to dual hydraulic cushions, eventually delivering a ‘magic carpet ride’ for the C5 Aircross. Besides, specific design, structural bonding and seats amply the comfort inside the car.

The first impression that the car gives when onboard is comfortable seating for the driver and other occupants. A thick, textured foam flown over the high-density foam at the surface makes the seat really comfortable. Three separate seats are provided in the rear with individual tracks to move forward and backwards. In addition to seats, clear outside view for the driver that is accentuated by the cut-glass beyond the C-pillar.

The clean dashboard with the infotainment system gives a nostalgic feeling of a component system or deck with a turntable, amplifier and cassette player sandwiched between two towers of speakers boxes. There is enough storage in the car – about 36 litres, in addition to 580L boot space; 720L when the rear seats moved forward and 1,630L with the modular rear seats folded away. The boot can be opened by moving your foot under the rear bumper and close with the touch of a button.

Citroen has gone one step ahead in providing even aircon controls in the touchscreen. Though it may be a good innovation to remove a cluster of knobs from the dashboard, it may not give the touch and feel of the knob, which does not need the driver’s attention to divert it to control, while is it not the case in the touch screen.

The DNA of an SUV is to take varied and challenging surfaces in its stride. The Citroën C5 Aircross SUV does precisely that with grip control, which provides secure traction in all conditions, through five modes – standard (ESC), snow, all-terrain (mud, damp grass, etc.), sand and traction control off – that you can select instantly using a dial on the centre console. Besides, it has a hill descent assist feature.

The exterior looks are different and pleasing, which makes the vehicle a head-turner. The feminist looks may attract many women customers as they would like to be behind an SUV’s wheels.

Though the company claims that the vehicle is meant for India, it was not evident on several fronts:

1. Like the other European and American vehicles, the C5 Aircross maintained the turn indicator lever on the left and the wiper on the right.

2. The bonnet opening lever is placed near the front door hinges of the left-hand side. This is not easy while entering star hotels and other secured areas as they expect to open the bonnet for security checks. While driving alone, the driver has to either step out and go to the co-passenger side, open the front door, lift the lever or he or she may have to seek others help to open it.

3. The vehicle is assembled at the company’s Chennai plant with SKD kits that comprise painted body shells. The kit includes even tyres, seats and battery, that can be easily localised. These will inflate the cost.

Still, the new brand - Citroen and its new SUV C5 Aircross can make it in the Indian market provided it satisfies the customers on all fronts.

La Maison Citroën

Citroën is ready for India with the launch of “La Maison Citroën” phygital showrooms. La Maison Citroën will disrupt the codes of traditional automobile distribution. It is a ‘feels like home’ comfort experience with its warm, friendly and colourful ambience. A giant screen placed on the façade attracts passers-by, encouraging them to walk inside. The warm interiors featuring a natural wood finish and colourful inscriptions invite customers to experience the Citroën brand and its century-old legacy.

A full digital ecosystem will link seamlessly the digital experience of customers and enrich the showroom’s journey with ATAWADAC - AnyTimeAnyWhereAnyDeviceAnyContent - with High Definition 360° 3D Configurator reception Bar, high definition 3D configurator, Citroen Origins touchscreen.

As part of the 360° Comfort strategy for India, Citroën will offer a range of services, including attractive finance and leasing services through Citroën Finance and Insurance and 30-minute Guaranteed Trade-In facility.

L’Atelier Citroen, the aftersales workshop, will offer innovative services including Anytime Anywhere, Access and Virtual Remote Diagnostics. (MT)

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Maruti Suzuki India is commemorating 10 years of the Nexa brand with the launch of the Grand Vitara Phantom Blaq Edition. The vehicle is finished in an exclusive Matte Black colour.

The Grand Vitara Phantom Blaq Edition is available in the Strong Hybrid Alpha+ variant, which features matte black finish on the exterior and all-black with perforated faux leather upholstery and champagne gold accents on the interior.

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said, “As we celebrate a decade of Nexa, the Grand Vitara Phantom Blaq Edition reflects our ongoing commitment to inspire customers with specially curated innovations. This Limited Edition captures the essence of indulgence, offering an SUV that not only performs exceptionally but also aligns perfectly with the refined lifestyles of our discerning buyers. Since its debut, the Grand Vitara has garnered an exceptional response, achieving the milestone of 300,000 sales in just 32 months, setting a new benchmark in the mid-size SUV segment in India. This success is driven by its versatile powertrain portfolio, offering customers the choice of Strong Hybrid, Allgrip Select, and S-CNG powertrain options, catering to diverse customer needs. The exclusive new Grand Vitara Phantom Blaq is set to elevate its desirability further.”

The Grand Vitara Phantom Blaq Edition has a panoramic sunroof and ventilated front seats with perforated faux leather. It features a 22.86cm (9-inch) SmartPlay Pro+ infotainment system with wireless Android Auto and Apple CarPlay, as well as a Clarion sound system. A 360-degree camera, Head-Up Display and wireless charging dock are also included. The vehicle uses Suzuki Connect for car capabilities.

Safety features on the Grand Vitara include 6 airbags, Electronic Stability Program (ESP), Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD), Hill Hold Control, and reverse parking sensors.

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Stellantis-owned Citroen India has announced the launch of its ‘Citroen 2.0 – Shift Into the New’ strategy, aimed at strengthening its position as an accessible mobility brand in the country. The plan focuses on enhanced customer satisfaction, product innovation and a significant expansion of its network across India.

The initiative includes upgrades to the C3, Aircross and Basalt Coupe SUV, with improvements in design, in-cabin technology and comfort. Developed on the global C-Cubed platform with up to 98 percent localisation, the refreshed portfolio is tailored to Indian driving conditions.

Shailesh Hazela, CEO & MD, Stellantis India, said, “India represents one of the most exciting and demanding opportunities for Stellantis globally and our Citroen 2.0 – Shift Into the New strategic plan is a decisive step forward in our commitment to India. We’re aligning closer than ever with Indian customers through locally engineered products, deeper network reach, and a relentless focus on quality and customer centricity. This is not about quick wins – it’s about sustainable growth, built on trust and long-term value. With high localisation, strong after-sales systems, newer ways of customer engagement and a sharp understanding of evolving expectations, we’re here to grow with India and for India.”

Since entering the market in 2021 with 10 showrooms, Citroen has grown to over 80 customer touchpoints, with plans to double the number by the end of this year. The expansion will prioritise Tier II, III and IV markets, supported by a digital service model offering transparent pricing and real-time tracking.

The company has invested over INR 53 billion in manufacturing, product platforms and localisation, with further investments planned in EVs, ICE platforms and supply chain localisation. The strategic plan will be introduced with a teaser featuring cricket legend MS Dhoni as brand ambassador.

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South Korean auto major Hyundai Motor Company and American automaker General Motors have joined forces to develop five new vehicles, including four for Central and South America and one for the North American market. The partnership aims to leverage the companies' combined scale to bring new models to customers faster and at a lower cost.

The collaboration will produce a compact SUV, car, and two different pickup trucks for Central and South American markets. These vehicles will be flexible, offering both traditional internal combustion engines and hybrid options. For North America, the companies will co-develop an electric commercial van.

The new vehicles are slated to launch starting in 2028. GM will take the lead on developing the mid-size truck platform, while Hyundai will spearhead the compact vehicle and electric van projects. While the vehicles will share platforms, each company will design unique interiors and exteriors to reflect its own brand.

This strategic collaboration is expected to produce more than 800,000 vehicles annually once production is fully scaled. The companies also plan to explore joint sourcing for materials and logistics, and are committed to sustainable manufacturing, including the use of low-carbon emissions steel.

Jose Munoz, President and CEO, Hyundai Motor Company, said, “Hyundai’s strategic collaboration with GM will help us continue to deliver value and choice to our customers across multiple vehicle segments and markets. Our combined scale in North and South America helps us to more efficiently provide our customers more of what they want – beautifully designed, high-quality, safety focused vehicles with technology they appreciate.”

Shilpan Amin, GM's Senior Vice-President and Global Chief Procurement and Supply Chain Officer, said, “By partnering together, GM and Hyundai will bring more choice to our customers faster, and at lower cost. These first co-developed vehicles clearly demonstrate how GM and Hyundai will leverage our complementary strengths and combined scale.”

The partnership, which was announced in September 2024, is still exploring other potential joint ventures, including collaboration on additional vehicle programs and propulsion systems like hydrogen fuel cell technology.

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CUPRA has introduced new Shadow Edition variants for its Leon and Leon Estate models in the UK, featuring bold dark styling accents that amplify the brand's sporty aesthetic. Based on the V3 trim, these editions come equipped with premium features such as leather upholstery, advanced driver aids and Dynamic Chassis Control.

The exterior showcases 19-inch matte black alloy wheels, black side skirts and a sleek roof spoiler, complemented by advanced CUPRA Matrix LED ULTRA headlights for superior nighttime visibility. Buyers can opt for the IMMERSIVE by Sennheiser sound system, which includes a 10-speaker setup with a subwoofer for an enhanced audio experience.

Additional upgrades like a panoramic sunroof, towbar, and various paint options are also available. Starting at GBP 36,770, the Shadow Edition is now open for orders in the UK.

Marcus Gossen, Managing Director of SEAT and CUPRA UK, said, “The launch of the Shadow Edition in the UK is a big step forward in the design journey of the CUPRA Leon. The Leon is the flagship hatchback of the brand and remains a disruptor and a style-leading icon in the market. The new features of the Shadow Edition combine striking design and leading technology to ensure that the Leon continues to be a popular choice for drivers.”

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