Around 50 percent Indian experience back ache, neck ache and other physical strains, while driving, reveals a research conducted by Citroën India on where and how Indians seek comfort.

Citroën India conducted the research across ten cities in India with total of 1801 respondents from diverse ages and genders.

Citroën India’s ‘Comfortology’ research revealed some fascinating insights to Indians’ comfort levels at varied stages, with larger weightage to mobility. 19% of respondents said their drive to work as ‘the most uncomfortable hour of their day’ because of potholes and jerks, while 29% of respondents admitted that the drive to work is so full of noises and honking from outside, that they can barely concentrate on anything. The research also added that 16% of respondents try to call up their friends and try to catch up; but it is very difficult and uncomfortable because of traffic disturbances.

Citroën India’s ‘Comfortology’ report will be published, in full, in January 2021.

Roland Bouchara, Senior Vice President, Sales & Marketing, Citroën India, highlights the objective and a key finding from the research, “Comfort – or its absence – represents a defining element of the driving experience; it is also a key consideration for road users and vehicle purchasers.  This research provides unique insight into how and where Indians seek comfort, with respect to the daily lives, but also with respect to how they travel. Initial findings, for instance, demonstrate the profound impact the pandemic has had on people’s sense and definition of comfort; 25% respondents would have been most comfortable in a private car for short journeys (up to 3km) prior to the pandemic, a figure that has risen to 34% today. Preference for shared/public transport (buses/trains)) has declined from 28% to just 12% in the same period.”

Citroën India’s ‘Comfortology’ research also revealed some fascinating differences between Indians’ comfort levels; nearly a quarter (23%) find working from home (WFM) ‘extremely comfortable’, while a similar proportion (22%) describe it as quite the opposite (‘extremely uncomfortable’). 

In terms of gender, women appeared more comfortable managing the demands of work and home life during confinement than their male counterparts; two thirds (66%) of female respondents were ‘comfortable’ or ‘extremely comfortable’ juggling both responsibilities during COVID-19, compared to just 49% of men.

The findings were published in advance of a detailed report examining the changing nature and sources of comfort in India being published by Citroën India.

The company will launch Citroën C5 Aircross SUV soon in India. . Roland Bouchara reinforced the brand’s link and commitment to comfort and explained that comfort – in all its forms – represented a core value of the brand. “Since 1919, Citroën has been at the forefront of automotive comfort, from the revolutionary ‘Moteur Flottant’ [floating engine] to the innovative Suspension with Progressive Hydraulic Cushions. Citroën’s benchmark in comfort is reflected in the Citroën Advanced Comfort programme, aimed at bringing unprecedented comfort to every passenger. For us, comfort is a principal consideration for the entire driving experience.  Our designs and features aim to reduce the mental load on the driver, combining clever driver aids with light, spacious cabin formats. All these elements translate into a stress-free travelling environment, innovative solutions and smart technology dedicated to ensuring the well-being of body and mind for all passengers.” (MT)

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JSW MG Motor India has introduced a customer programme for the MG Hector SUV during August 2026 to mark seven years of the model in India. The promotion offers benefits of up to INR 60,000, including exchange allowances, loyalty rewards, corporate incentives and price adjustments.

The MG Hector was launched in 2019 as an internet-connected passenger SUV. The range starts at an ex-showroom price of INR 1.19 million. Under the promotion, financing options include 100 percent on-road price funding for terms extending up to 84 months, alongside complete financing options for vehicle accessories.

Vinay Raina, Chief Commercial Officer, JSW MG Motor India, said, “The MG Hector has enjoyed an extraordinary journey over the past seven years, earning the trust of thousands of Indian families and redefining expectations in the SUV segment. As we celebrate this important milestone, we wanted to thank our customers with an ownership programme that delivers value far beyond the purchase of the vehicle. The Anniversary Programme reflects our customer-first philosophy and our commitment to making the MG Hector ownership experience as rewarding as the product itself.”

The vehicle features front and rear bumpers, a redesigned front grille, alloy wheels and updated exterior colour choices. Cabin updates include multi-tone interior schemes, synthetic and leather trims, front seat ventilation, an adjustable steering column and a power-adjustable driver seat.

On the inside, it gets a 14-inch portrait touchscreen display with gesture control capabilities, a digital instrument cluster and over 70 connected vehicle functions. Additional features include digital key functionality, remote air conditioning management, and automated maintenance notification systems.

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Hyundai Motor India (HMIL) has announced that it has exceeded 800,000 connected cars on Indian roads and aims to reach cumulative connected vehicle sales of one million units by 2027. The manufacturer targets crossing two million cumulative connected vehicle sales by 2030.

Connected vehicle penetration across Hyundai Motor India’s Indian product range has expanded from 4 percent in 2019 to 20 percent in 2026, supported by sales in models including the Creta, Venue and i20. The company's connected mobility infrastructure operates on its Hyundai Bluelink platform, which provides over 70 functions covering safety, security and convenience. Available systems include remote vehicle monitoring, diagnostics, location tracking, in-car payments via Hyundai Pay, remote immobilisation and voice commands supported in five languages.

Tarun Garg, MD & CEO, Hyundai Motor India, said, “The growing adoption of connected vehicles reflects the evolving expectations of customers and the increasing role of technology in shaping mobility. As we move towards our goal of 1 million connected car sales by 2027, we remain focused on advancing software-defined mobility and expanding connected technologies across our portfolio. Our upcoming mass-market electric SUV, which will offer next-generation connected car technology as standard across all variants, marks an important step in strengthening the convergence of connected and electric mobility while delivering future-ready ownership experiences for customers.”

Hyundai Motor India introduced OEM-fitted connected vehicle technology to India in 2019 with the launch of the Venue, followed by over-the-air map updates on the i20 in 2020. The company deployed its Audio Video Navigation Telematics platform in 2022, followed by its Connected Car Navigation Cockpit system with controller over-the-air update capability in 2025 to support software-defined vehicle development.

The platform has provided roadside assistance and emergency responses to over 0.5 million motorists, supported 15,000 crash notification interventions and assisted law enforcement agencies with vehicle recovery operations.

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Tata Motors Passenger Vehicles (TMPV) has announced consumer offers and vehicle special editions across its internal combustion engine and electric vehicle portfolios in Kerala for the Onam festive period.

The festival promotions run through August 2026, offering financial benefits up to INR 225,000, priority delivery slots and vehicle financing packages. As part of the seasonal campaign, the manufacturer has introduced the Sierra Jubilee Edition, Nexon Camo Edition and Punch HBX Pack to its product line-up.

The maximum benefits vary by model across both powertrain platforms – Internal combustion engine (ICE) models include benefits up to INR 54,500 on the Altroz, INR 72,500 on the Nexon and INR 77,500 on the Curvv.

The Harrier and Safari both get benefits up to INR 47,000, while the Sierra includes a loyalty benefit of INR 30,000. In the electric vehicle segment, savings up to INR 60,000 for the Nexon.ev and INR 55,000 for the Curvv.ev is being offered by the automaker. The Harrier.ev features benefits reaching INR 225,000, which includes a loyalty benefit of INR 100,000 alongside complimentary insurance coverage.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “Onam is a celebration of cherished traditions, meaningful reunions and the progress that every family takes pride in. It is a season of gratitude for how far they have come and optimism for the road ahead. Through our 'Celebrate How Far You've Come' campaign, we are celebrating the aspirations, achievements and milestones that make every customer's journey and success unique. Kerala has always been a deeply important market for TMPV, and we are delighted to mark this festive season with special editions, attractive offers and seamless ownership solutions across our safest and most diverse range of cars and SUVs. We look forward to celebrating with our customers their next milestone and creating many more joyful memories.”

At present, Tata Motors Passenger Vehicles operates 85 service centres across Kerala to support vehicle maintenance during and after the sales campaign.

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Tata Motors Passenger Vehicles (TMPV) has launched the Nexon CAMO, a new special edition of its popular compact SUV, with prices beginning at INR 999,000 ex-showroom in Delhi. The introduction coincides with the brand’s celebration of a decade since the Nexon’s original debut and the trust of over 1.1 million customers, marking the model’s enduring success in the Indian automotive market.

The new CAMO variant distinguishes itself with two exclusive premium paint schemes, named Munnar Mist and Coorg Cloud. The former is a dynamic dark green that shifts to a sophisticated grey in shadows and reveals rich green and golden tones under sunlight. In contrast, the latter is a contemporary grey-silver finish with subtle metallic highlights, designed to offer an understated yet premium aesthetic that complements the SUV's rugged character.

TMPV has equipped the Nexon CAMO with a significant technology upgrade, headlined by an Ultra View Twin HD Digital Cockpit. This features a 31.24-cm infotainment system and a 26.03-cm digital instrument cluster, both from Harman, with the latter including embedded navigation. The technology package is further enhanced by an integrated dashcam recorder that is part of the 360-degree camera surround view system, which also includes a blind spot view monitor.

The special edition is not solely about aesthetics and screens, as it also incorporates a comprehensive suite of comfort and safety features. The cabin includes ventilated leatherette front seats, a voice-assisted panoramic sunroof, and an immersive nine-speaker JBL audio system with a subwoofer. Safety is addressed through seven Advanced Driver Assistance Systems functions calibrated for Indian roads, six airbags and electronic stability control, ensuring the CAMO is as secure as it is stylish.

Maintaining the Nexon’s hallmark versatility, the CAMO is offered across all three powertrain options: a 1.2-litre turbocharged petrol, a 1.5-litre diesel and the segment-exclusive 1.2-litre turbocharged iCNG with twin-cylinder technology. With multiple transmission choices available, the automaker has positioned the Nexon CAMO as a distinctive and aspirational package for a wide range of SUV buyers, reinforcing the model's legacy of innovation as the festive season approaches.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, "Since its launch a decade ago, the Nexon has provided comfortable, safe and enjoyable journeys for over 1.1 million families, becoming one of India's most iconic nameplates with an unmissable presence on the roads. This success has been built on constantly raising the bar in safety, technology and design while keeping these innovations accessible to a wider set of customers. The Nexon CAMO carries that spirit forward, with two striking new colours and an elevated technology package that makes it the most distinctive Nexon yet. Timed perfectly for the festive season, it gives customers an even stronger reason to make the Nexon their own."

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