Around 50 percent Indian experience back ache, neck ache and other physical strains, while driving, reveals a research conducted by Citroën India on where and how Indians seek comfort.

Citroën India conducted the research across ten cities in India with total of 1801 respondents from diverse ages and genders.

Citroën India’s ‘Comfortology’ research revealed some fascinating insights to Indians’ comfort levels at varied stages, with larger weightage to mobility. 19% of respondents said their drive to work as ‘the most uncomfortable hour of their day’ because of potholes and jerks, while 29% of respondents admitted that the drive to work is so full of noises and honking from outside, that they can barely concentrate on anything. The research also added that 16% of respondents try to call up their friends and try to catch up; but it is very difficult and uncomfortable because of traffic disturbances.

Citroën India’s ‘Comfortology’ report will be published, in full, in January 2021.

Roland Bouchara, Senior Vice President, Sales & Marketing, Citroën India, highlights the objective and a key finding from the research, “Comfort – or its absence – represents a defining element of the driving experience; it is also a key consideration for road users and vehicle purchasers.  This research provides unique insight into how and where Indians seek comfort, with respect to the daily lives, but also with respect to how they travel. Initial findings, for instance, demonstrate the profound impact the pandemic has had on people’s sense and definition of comfort; 25% respondents would have been most comfortable in a private car for short journeys (up to 3km) prior to the pandemic, a figure that has risen to 34% today. Preference for shared/public transport (buses/trains)) has declined from 28% to just 12% in the same period.”

Citroën India’s ‘Comfortology’ research also revealed some fascinating differences between Indians’ comfort levels; nearly a quarter (23%) find working from home (WFM) ‘extremely comfortable’, while a similar proportion (22%) describe it as quite the opposite (‘extremely uncomfortable’). 

In terms of gender, women appeared more comfortable managing the demands of work and home life during confinement than their male counterparts; two thirds (66%) of female respondents were ‘comfortable’ or ‘extremely comfortable’ juggling both responsibilities during COVID-19, compared to just 49% of men.

The findings were published in advance of a detailed report examining the changing nature and sources of comfort in India being published by Citroën India.

The company will launch Citroën C5 Aircross SUV soon in India. . Roland Bouchara reinforced the brand’s link and commitment to comfort and explained that comfort – in all its forms – represented a core value of the brand. “Since 1919, Citroën has been at the forefront of automotive comfort, from the revolutionary ‘Moteur Flottant’ [floating engine] to the innovative Suspension with Progressive Hydraulic Cushions. Citroën’s benchmark in comfort is reflected in the Citroën Advanced Comfort programme, aimed at bringing unprecedented comfort to every passenger. For us, comfort is a principal consideration for the entire driving experience.  Our designs and features aim to reduce the mental load on the driver, combining clever driver aids with light, spacious cabin formats. All these elements translate into a stress-free travelling environment, innovative solutions and smart technology dedicated to ensuring the well-being of body and mind for all passengers.” (MT)

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Toyota Kirloskar Motor, one of the leading passenger vehicle manufacturers in the country, has introduced the 2026 Fortuner Leader Edition in India, featuring exterior styling revisions and interior equipment updates.

Bookings for the model open on 12 October 2026 across company dealerships, with ex-showroom prices set at INR 3.65 million for the 4x2 Manual Transmission variant and INR 3.87 million for the 4x2 Automatic Transmission variant.

On the outside, the Leader Edition include the new redesigned front grille design, black rear door garnish, gloss black alloy wheels with matching hub caps, body side mouldings, a hood emblem and a black-finished roof and antenna.

In the cabin, the model features dual-tone black and maroon seat upholstery, matching door trims, ambient lighting and illuminated scuff plates. Additional functional additions comprise auto-folding outside rear-view mirrors and a tyre pressure monitoring system.

Sabari Manohar, Executive Vice-President of Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, "The Fortuner has always represented confidence, capability and a spirit of achievement. With the new Leader Edition of the Fortuner, we are further defining this legacy through exterior enhancements and convenience features that reflect the aspirations of today’s customers. As we continue to align with changing trends, it is our endeavour to continuously evolve the Fortuner experience while staying true to the inherent qualities that have made them iconic. We are confident that the Leader Edition will further strengthen our commitment to delivering ever-better cars and creating Mass Happiness for All."

The model will be offered in three exterior colour options: Super White, Platinum White Pearl and Attitude Black. Toyota offers ownership packages with the vehicle, including a standard three-year or 100,000 km warranty extendable to five years or 220,000 km, 5-years of complimentary roadside assistance, and financing options up to seven years.

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Kia India, one of the leading passenger vehicle manufacturers, has expanded its Assured Buyback Programme to cover internal combustion engine (ICE), hybrid and electric vehicle models.

The programme provides customers with predetermined residual values at the time of purchase to simplify vehicle trade-in and upgrade procedures.

Under the updated terms, eligible internal combustion engine vehicles carry an assured residual value of up to 75 percent after three years, while electric vehicle models offer up to 70 percent over the same timeframe.

The scheme encompasses Kia's product range, including the Sonet, Syros, new Seltos, Carens, Carens Clavis and Sorento across petrol, diesel, CNG, hybrid and electric powertrains.

Atul Sood, Senior Vice-President of Sales and Marketing, Kia India, said, "A vehicle purchase is a long-term decision, and customers increasingly seek greater certainty around future value and upgrade convenience. By expanding our Assured Buyback Programme with industry best resale value of upto 75 percent on ICE and upto 70 percent for EV in 3 years, we are enabling eligible customers to understand their vehicle’s assured residual value at the outset and plan their ownership journey with greater confidence. The initiative reflects our commitment to building enduring customer relationships and delivering consistent value from the first purchase through to the next exchange or upgrade."

The programme offers tenure options of three, four, or five years for ICE models and three or four years for electric vehicles. Annual mileage limits can be set at 10,000 km, 15,000 km or 20,000 km, supporting total usage caps of up to 100,000 km across the contract period. Enrolment is managed through authorised Kia dealerships at the point of vehicle purchase, with guaranteed buyback values executed at the end of the selected tenure subject to contract terms.

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Renault India, one of the leading passenger vehicle manufacturers, has announced that its soon-to-be-launched Renault Duster strong hybrid E-Tech 160 has attained an ARAI-certified fuel efficiency rating of 29 kilometres per litre.

The company has started bookings for the model on 9 October 2026 across its dealership network and website for a booking amount of INR 21,000.

The SUV is powered by a strong-hybrid system combining a 1.8-litre petrol engine, two electric motors and a 1.4 kWh battery, producing a combined output of 160 PS. The system utilises a multi-mode automatic transmission to switch between combustion power, electric drive and energy recovery modes during deceleration. The onboard battery recharges through regenerative braking and engine operation without external charging infrastructure.

Francisco Hidalgo, Vice-President of Sales and Marketing, Renault Group India, said, "Bringing Renault’s proven E-Tech strong-hybrid technology from Europe to India is a significant moment for us. Indian SUV customers should not have to choose between performance and fuel efficiency. With a combined output of 160 PS and an ARAI-certified fuel efficiency of 29 km/litre, the Duster strong hybrid E-Tech 160 brings both together in a versatile SUV, without requiring external charging. For customers considering alternatives to diesel, it offers a compelling new choice for everyday driving. We are pleased to open bookings ahead of its official market debut."

The Duster strong hybrid E-Tech 160 marks the introduction of Renault's E-Tech powertrain technology in India under the company's regional product roadmap. The OEM will conduct the full product reveal and market launch on 17 October 2026.

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Jaguar has unveiled the Type 01, a four-door electric grand tourer, during a premiere event in New York. The model marks the start of the manufacturer's product architecture overhaul, with customer orders scheduled to open in early 2027 and initial deliveries expected in the second half of that year.

Designed, engineered and built in the United Kingdom, the Type 01 features a low roofline, long bonnet silhouette and aerodynamically focused body panels. Built on the bespoke Jaguar Electric Architecture, the 850-volt system produces over 1,000 PS of power. The electric vehicle provides an estimated 400-mile range under EPA testing standards, with 350kW rapid-charging capabilities adding 200 miles of range in 13 minutes.

During the event, Jaguar named actor Florence Pugh as the brand ambassador for its new product phase. The unveiling at STORIED in West Chelsea included displays detailing the vehicle's production engineering, structural panel development and testing protocols.

Rawdon Glover, Managing Director, Jaguar, said, "From its dramatic design to its captivating drive, Type 01 distils the essence of Jaguar into a luxury grand tourer for a new era. Type 01 is the foundation of this British brand, one that makes no compromise between design and engineering in our quest to create objects of desire, just as it was in the days of the E-type and XJS."

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