Direzione Cor Tauri: Lamborghini’s Electrification Roadmap

Direzione Cor Tauri: Lamborghini’s Electrification Roadmap

Lamborghini has announced Direzione Cor Tauri (towards Cor Tauri), its roadmap to decarbonise future Lamborghini models and the Sant'Agata Bolognese site based on a holistic approach to its environmental sustainability strategy. 

Lamborghini has revealed that throughout the electrification process, the company will stick to its traditions by continually focusing on identifying technologies and solutions that guarantee top performance and driving dynamics.

Cor Tauri consists of three phases:

1) 2021-2022: Celebrating the combustion engine by presenting models paying tribute to the company's recent period of continuous success. This phase will see the brand develop combustion engines for versions that pay homage to the brand's glorious history and iconic products and this includes the launch of two new cars in the V12 model line-up in 2021.

2) 2023-2025: This phase will see the brand transition to hybrid vehicle technology by launching its first hybrid series production car in 2023. The company plans to electrify its entire range by the end of 2024. Maintaining driving experience will remain the company's focus, along with finding ways to compensate for the weight due to electrification using carbon fibre materials. The company has plans to reduce its product CO2 emission by 50 percent by the start of 2025.

To help the transition, Lamborghini has planned to allocated more than 1.5 billion euros over a period of four years.

3) Second Half of the Decade: The company plans to dedicate this phase to fully electric vehicles with a fourth fully electric model vision.

Talking about Cor Tauri, Stephan Winkelmann, President and CEO, Automobili Lamborghini, commented, "Lamborghini's electrification plan is a newly plotted course, necessary in the context of a radically changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects. Our response is a plan with a 360-degree approach, encompassing our products and our Sant'Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA. Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory. Today's promise, supported by the largest investment plan in the brand's history, reinforces our deep dedication to not only our customers but also to our fans, our people and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence." (MT)

Lexus India Launches New RX350h Exquisite Grade At INR 8.99 Million

Lexus RX350h

Japanese luxury brand Lexus India has introduced a new ‘Exquisite’ grade to its RX 350h line-up, strengthening the model’s presence in the luxury SUV segment.

The new RX 350h Exquisite grade starts at INR 8.99 million (ex-showroom), which goes up to INR 10.09 million (ex-showroom).

The RX 350h Exquisite grade features Lexus’ hybrid system, which combines a highly efficient 2.5-litre inline 4-cylinder engine and high-output motor. It includes a bipolar nickel-metal hydride battery with enhanced performance. On the inside, it gets 10-way power adjusted front seats, heated and ventilated seating for front & rear seats and ambient lighting.

The RX 500h F-SPORT grade is the only Performance Hybrid Electric Turbocharged Luxury SUV in India. The 2.4 L-T HEV on the RX 500h features a front unit integrating a 2.4-L turbocharged engine, motor, a 6-speed automatic transmission and an eAxle with a built-in high output motor driving the rear wheels. The RX 500h features Dynamic Rear-Wheel Steering and DIRECT4 technology for acceleration.

The RX features a Mark Levinson 21-speaker audio system and offers Lexus Safety System+ with Dynamic Radar Cruise Control, Cross Traffic Alert and Safe Exit Assist with Blind Spot Monitor.

Between January and November this year, the RX model recorded 12 percent growth, reflecting rising demand for luxury SUVs in the country. During the same period, SUVs contributed about 40 percent to Lexus India’s overall performance, underscoring the RX’s pivotal role in driving the brand’s momentum.

Hikaru Ikeuchi, President, Lexus India, said, ‘The Lexus RX represents our dedication to luxury, design, performance, and sustainable mobility. As the luxury SUV segment continues to grow, the introduction of the new Exquisite grade allows us to offer guests a wider range of options and features to choose from. This enhancement reflects our continued commitment to expanding our portfolio and elevating the Lexus experience in India, supported by advanced technology and a guest-first philosophy.”

MG SELECT Crosses 1,000 Sales And 15 Experience Centres

MG Select

JSW MG Motor India has announced that its luxury retail channel, MG SELECT, has crossed a triple milestone: reaching 1,000-unit sales, inaugurating its 15th Experience Centre and maintaining the second position in India’s luxury EV market.

The network now encompasses 15 Experience Centres across 14 cities in India, reinforcing the brand's commitment to delivering an exclusive automotive retail journey. The recent inauguration of the 15th store in Jaipur further underscores the brand's ambition to redefine luxury mobility.

The milestone also highlighted sustained market demand for the select portfolio and is a key driver behind the brand’s 32 percent YTD growth in 2025.

The company claimed that the MG Cyberster, India's highest-selling sports car, has a 4–5 month waiting period, and the MG M9 - Presidential Limousine shows strong momentum in the luxury MPV segment. The MG Cyberster is available at an ex-showroom price of INR 7.49 million, while the MG M9 is available at an ex-showroom price of INR 6.99 million.

Anurag Mehrotra, Managing Director, JSW MG Motor India, said, "Our rise to become the second largest luxury EV brand in the country speaks to a singular belief. True luxury is felt in every touchpoint when precision, ambition and care move together. Through MG SELECT we have crafted an ownership world where innovation meets desire and where every interaction feels intentional. We are shaping the next era of electric mobility for India’s most discerning customers, with a commitment that is both bold and deeply personal.”

The MG SELECT Experience Centres are spaces for the brand's flagship vehicles. These venues provide an immersive, gallery-like setting, ensuring the display of these models is the focal point of the customer interaction. The Jaipur showroom, located at Tonk Road near Sanganer Flyover, exemplifies the MG SELECT philosophy of ‘Reimagining Luxury’, featuring spacious, serene, and technologically advanced environments that elevate the car buying journey.

Maruti Suzuki e Vitara Gets 5-Star Bharat NCAP Safety Rating

Maruti e Vitara

Maruti Suzuki India has been awarded a 5-star Bharat NCAP safety rating for its e Vitara, marking a moment for the company's electric vehicle strategy.

The e Vitara is built on Suzuki’s Heartect-e platform designed for electric vehicles to deliver strength, structural rigidity and advanced high voltage protection. The ‘Made-in-India, Made-for-the-World’ e Vitara is designed and tested for temperature conditions across the world, ensuring performance from as high as 60deg Celsius to as low as -30deg Celsius. The model is offered with 49 kWh and 61 kWh battery options.

Nitin Gadkari, Minister of Road Transport and Highways of India, said, “Congratulations to Maruti Suzuki for achieving 5-star Bharat NCAP in both adult and child occupant protection for their e Vitara. I am especially glad that Maruti Suzuki has shown real leadership in providing 7 airbags as a standard across all variants of the e Vitara.”

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “The 5-star Bharat NCAP rating for e Vitara, our first Battery Electric Vehicle, is a moment of immense pride for all of us at Maruti Suzuki. Using the Bharat NCAP 5-star rating, we will export the e Vitara to more than 100 countries of the world. Bharat NCAP’s globally benchmarked stringent vehicle test protocols have been a catalyst in empowering customers to make informed decisions. I thank the Minister Gadkari, the officials in his Ministry and test agencies for their rigorous efforts and commitment in shaping India’s journey towards safe mobility.”

The e VITARA’s body structure uses more than 60 percent ultra-high tensile and high-tensile strength steel. Its battery protection system incorporates a structural design with an energy-absorbing battery pack mounting structure.

Key safety features include 7 standard airbags (including the Driver's knee airbag), Level 2 ADAS (Automatic Emergency Braking, Lane Keep Assist, Adaptive Cruise Control), Hill Hold Control, ABS with EBD and Brake Assist, Electronic Stability Program (ESP) and a 360-degree Surround View Camera.

Mahindra Launches First Dealership-Based Ultrafast EV Charger In Anantapur

Mahindra Charger

Mahindra has marked a major milestone in its nationwide electric vehicle (EV) infrastructure expansion with the inauguration of its first dealership-based ultrafast charger – a 180 kW Charge_IN station.

This is the first of many such installations planned across Mahindra dealerships, forming a key pillar of the company’s commitment to building India’s ultrafast charging network.

This initiative scales up Mahindra’s Charge_IN ecosystem, complementing the 250 highway fast-charging stations already announced. The new 180 kW ultrafast chargers will enable EV users to charge quickly and conveniently at strategically located dealerships across the country, with 24x7 on-ground support.