Buying a luxury car model can seem like a dream come true, but it might not be the best choice for someone who’ll have to think twice before giving an arm and a leg to buy a luxury car. That’s where second hand or pre-owned luxury cars come to the rescue. Sumit Garg, Co-Founder and Managing Director at Luxury Ride, a certified pre-owned luxury car aggregator that offers exclusive luxury cars at competitive prices, talks about what drives the luxury car market, their presence in India and also shares a few case studies related to their 15-day money-back guarantee. Read on…

What led you to starting Luxury Ride?
It all started with my passion for luxury cars since childhood. Following my passion, I entered the industry after completing my education. I soon realised that purchasing a luxury car involved a huge financial obligation. As the costs were high, many aspirational buyers found it difficult to own a luxury car. In this, the youth made up the bulk of the potential consumers, who were unable to buy a first-hand luxury car even after improving a lot on their disposable income and buying capacity. This motivated me to come up with Luxury Ride. It enabled the potential consumers to buy certified pre-owned luxury cars within their budget, and that too without compromising on the premium experience and performance of the car.

What are the current trends in the luxury car market?
Luxury cars are becoming a global trend. Moreover, in this, the rise of High-Net-Worth Individual (HNWI) and Ultra High-Net-Worth Individual (UHNWI) populations has proved to be a major factor in propelling the growth of the luxury car market. Going by the trend, the affluent consumer base seeks a premium experience, along with greater resilience. For this, they highly prefer SUVs that perfectly tick the requirement list of emerging consumers.

How do you deliver the best quality vehicles at competitive costs, keeping emissions in mind?
The cars in our inventory are 100 percent certified, and the vehicles go through a thorough inspection by qualified automobile engineers. They are then sold to customers with a manufacturer’s warranty. Our vehicles undergo 151 inspection checkpoints to ensure the quality of the car. The cars are backed up with a six-month engine and gearbox warranty.

Who are your end users usually? What do they most look for when selecting a luxury car?
Looking at the industry trends, millennials and the youth form the majority of our consumer base. They always aspire to upgrade their lifestyle. They are driven by the desire to own a luxury car that has the latest technology and gives a premium experience. First-time luxury car buyers also make up a substantial part of the consumer base that already has a low- or mid-budget car in possession. In fact, luxury is the first and foremost element buyers look for in the car. The latest technology, with user-friendly features making driving a comfortable experience, also tops the list when purchasing a car. Considering that the new-age buyers want to experience extravagance within their budget, they are in search of value for money.

Have you ever ended up paying back a customer under your 15-day money-back guarantee? Under what conditions is this protocol applied?
Yes, there have been a few incidents. For instance, one of our customers bought an Audi Q5 and later found some issues. In his opinion, it was not up to the mark, which made him anxious. He came back to us and requested us to pay the amount back. As is our policy, we returned each penny. The best part is that after a month, he came back to us and purchased an Audi Q7. Hence, having such policies develops your trust with the end consumer. Another instance was where a customer’s family had an objection to the colour of the vehicle due to their religious beliefs after the son had bought the car for them. The customer wished to return the car and for us to return the amount paid. We checked the car for any mishandling and took it back and returned the amount once we were sure of the car’s condition. However, we don’t have the money-back guarantee if a car has met with an accident after being purchased or if the customer has mishandled the vehicle. Otherwise, a 15-day money-back guarantee is available for all of our customers. We believe that nobody buys a car in order to return it. So by providing the 15-day money-back guarantee, we are giving our customers an assurance that the car is in good condition and that the customer will not face any hassle with the vehicle.

Do you see an increasing demand for luxury cars in India, especially keeping in mind that the luxury segment in India is quite small?
The demand for luxury cars has been rising gradually in India. Considering that people today try to attain a certain lifestyle, they are considering shifting towards luxury cars. There is a certain desire for branded cars where buyers are looking for new models, terrific designs and amazing technology in the same car. These evolving aspirations are responsible for driving the popularity of this segment.

We are also seeing a V-shaped recovery in luxury cars. Why do you think that is?
The V-shaped recovery is due to a combination of factors, from changing consumer behaviour to rising affluent young consumers, local production and more. I believe the demand for luxury cars will only get stronger in the years to come.

How much emphasis do you put on safety in your luxury cars? What are the features?
The pre-owned luxury cars offered by us are integrated with advanced technology to leverage the safety requirements of the customers. Luxury cars nowadays come with smart safety features like rear parking sensors, lane departure warnings, traffic sign recognition and autonomous emergency braking. There are also GPS tracking systems, car alarms, electronic immobilisers, mechanical mobilisers and kill switches in order to avoid any instances of theft.

Like brand new luxury cars, used luxury cars, which cost half of the original price, are also very popular among buyers. Can you throw light on how this affects business for a company like Luxury Ride?
The pre-owned luxury car market has its own set of customers who have value for money, but at the same time, yearn for a premium experience. They want luxury but without disturbing their financial stability. Therefore, the pre-owned luxury car market caters to a different set of consumers who will be driving the demand for the segment.

Would you consider venturing into exotic cars?
Right now, our entire focus is on the pre-owned luxury car segment, where we want to create a niche for the segment in the market.

What is your company’s business model and do you provide any add-on services?
Our company has an omnichannel business model that brings about the confluence of offline and online assets. This is to harness the maximum benefits of both channels. It enables customers to explore through our vast collection of cars online, which also has a provision for physical tours to thoroughly inspect and get the feel of the car before purchasing it. Besides that, we have a provision for doorstep test drive for a hassle-free experience. Some of our prominent services include easy finance and insurance, park and sell service and an in-house service centre.

German luxury car brand Mercedes-Benz India has expanded its footprint in the southern market with the inauguration of three new state-of-the-art facilities across Bengaluru and Hyderabad, reinforcing its customer-centric ‘Go to Customer’ strategy.

In Bengaluru, the luxury carmaker opened a sprawling 2S (Sales & Service) facility with a Delivery Bay by long-standing partner Sundaram Motors on International Airport Road. The 47,000 sqft facility, built to Mercedes-Benz’s global MAR20X luxury retail standards, features 10 dedicated service bays, a Premium Aero Hub and a Mercedes Cafe. It also offers fast EV charging and quick repair zones, enhancing convenience and sustainability.

Hyderabad saw the addition of two new 2S facilities. Mahavir Motors inaugurated a 39,000 sqft outlet in a high-net-worth residential area near the city’s growing IT corridor. The facility, equipped with 19 service bays, combines digital interfaces with personalised service zones and eco-friendly features.

Landmark Cars also launched a new 12,000 sqft service centre in Hyderabad with six service bays. The facility offers specialised vehicle servicing, body paint work and Premier Express service for priority customers.

These openings mark a significant investment in customer engagement and service infrastructure in key southern metros, aligning with rising aspirations and demand for luxury vehicles in India.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “We are delighted to inaugurate 3 state-of-the-art luxury facilities in Bengaluru and Hyderabad, reaffirming our commitment to delivering the best customer experience and deepening our presence in these key markets. These modern facilities reflect Mercedes-Benz’s vision of offering a world-class luxury retail experience, backed by digital innovation, modern luxury design and personalised customer consultation. We continue to invest in our luxury retail experience, with sharp focus on elevating customer experiences by creating new standards in luxury automotive retail. We are creating desire for the brand not only in emerging markets, but also in key metropolises like Bengaluru and Hyderabad, where Mercedes-Benz has a strong brand presence.”

Czech automaker Skoda Auto India, which completes its silver jubilee in India, has launched its all-new Kodiaq premium SUV at prices starting INR 4.68 million.

Powered by a 2.0 TSI engine, the Kodiaq produces 150kW and 320Nm of torque, which is distributed to both axles through a seven-speed dual-clutch DSG automatic. Based on the MQB37 platform, the Kodiaq SUV is available in the Sportline and Selection L&K in seven-seat configurations. The company shared that the SUV is being assembled in India at the brand’s facility in Chhatrapati Sambhaji Nagar. The Kodiaq comes with a claimed fuel efficiency of 14.86 kmpl by ARAI.

The all-new Skoda Kodiaq grows 59mm longer than its predecessor, now measuring 4,758mm in length, 1,864mm in width and 1,679mm in height, with a wheelbase of 2,791mm. Its ground clearance increases to 155mm when fully laden. It continues to retain its three-row layout yet manages to offer 281 litres of cargo space with all seats upright, 786 litres with the third row folded, and 1,976 litres with both rear rows stowed. Externally, the SUV boasts a bold redesign, featuring LED Beam Crystallinium headlamps with a Welcome Effect and a front grille integrated with a horizontal light strip.

A red strip connecting the tail lamps accentuates its width, and six exterior colour options are available, including Moon White and Velvet Red, with exclusive Bronx Gold for the L&K and Steel Grey for the Sportline.

On the inside, the Kodiaq elevates luxury with two distinct themes: a sporty all-black interior for the Sportline and premium Cognac leather upholstery for the L&K trim. A 32.77-cm infotainment system and Smart Dials with tactile controls streamline access to HVAC, audio and drive modes. Ergonomic upgrades include a steering wheel-mounted gear selector and a rear tablet holder. The Ergo front seats feature advanced pneumatic massage, while an acoustic package and noise-reducing windows ensure a tranquil cabin.

The Kodiaq is equipped with nine airbags, complemented by a sliding panoramic sunroof and a 725W Canton sound system with 13 speakers.

Skoda Auto India is also offering a standard warranty of five-year/125,000km (whichever earlier), along with a 10-year complimentary Road-Side Assistance on offer.

Petr Janeba, Brand Director, Skoda Auto India, said, “In March, we recorded our biggest ever monthly sales in India, driven by the Kylaq launch, and supported by the Kushaq and Slavia. This is one of many new records we aim to set this year. In line with our product offensive strategy, the launch of the all-new Kodiaq showcases the other end of our product spectrum with Škoda’s luxury and technology prowess. The Kodiaq has now grown to be an important legacy name for us like the Octavia and Superb. The Kodiaq offers the ultimate luxury and handling for city roads and also packs in versatile all-terrain capabilities.”

German luxury automotive brand BMW Group India has launched the BMW M Drift Academy, an exclusive performance training platform that brings the thrill of drifting to India like never before.

The two-day event will take place at Raymonds Compound in Thane West, Maharashtra on 26 April 2025.

The BMW M Drift Academy will allow enthusiasts to experience vehicle drifting in a safe environment. The event will feature the BMW M2 and BMW M4 with the course having a mix of theory and hands-on track time. Experienced BMW certified instructors will familiarise participants with the features of BMW M cars and train them on various aspects of the vehicles like controlling a drift, throttle control, maintaining a drift, exiting a drift, half circle drift, exiting a half circle drift with style, full circle drift, maintaining a full circle drift (clockwise and anticlockwise) and transition drifting on a figure 8. 

Vikram Pawah, President and CEO, BMW Group India, said, “The BMW M Drift Academy is first-of-its-kind experience for car enthusiasts in India. Designed to unlock pure driving exhilaration, the academy offers an unforgettable journey packed with mastering various drifting techniques with utmost safety. Conducted under the watchful eyes of BMW certified instructors, each session promises edge-of-the-seat excitement and skill enhancement behind the wheel of BMW M cars. It’s a perfect place where adrenaline meets precision, and every drift is a symphony of skill, speed and sound.”

Volkswagen India has launched the new Tiguan R-Line at INR 4.89 million (ex-showroom), expanding its SUV portfolio for the Indian market.

Based on the MQB EVO platform, the Tiguan R-Line introduces a new chassis generation focused on driving dynamics and on-road performance.

The Tiguan R-Line is powered by a 2.0-litre TSI EVO petrol engine that produces 204 PS and 320 Nm of torque. The engine is paired with a 7-speed DSG transmission and features 4MOTION all-wheel drive. The SUV also includes Dynamic Chassis Control (DCC Pro) and Vehicle Dynamics Manager, which allows wheel-specific braking and damper adjustment.

In terms of safety, the Tiguan R-Line is equipped with 21 Level 2 Advanced Driver Assistance System (ADAS) features. These include adaptive cruise control, lane assist, park assist, and emergency braking, among others. The model carries a 5-star EURO NCAP safety rating and includes 9 airbags, tyre pressure monitoring, hill start assist, hill descent control and disc brakes at both front and rear.

Inside the cabin, the vehicle includes a 26.04 cm digital cockpit and a 38.1 cm infotainment system. A head-up display and multifunction control dial with an integrated TFT display allow for driver interaction with various settings and modes. The voice assistant (IDA) provides access to multiple infotainment features.

Convenience features include wireless charging, Wireless App-Connect and a sound system with eight speakers. The infotainment system integrates navigation data with the digital cockpit display.

Ashish Gupta, Brand Director, Volkswagen India, said, “With the launch of the all-new Tiguan R-Line today, we are entering an exciting phase for Volkswagen in India, a phase that embodies the future of premium mobility from Volkswagen. This iconic SUV along with being bold and dynamic is also modern, fully equipped and highly capable to handle all terrains. Developed with German–engineered DNA, 5-star safety and fun-to-drive dynamics, the all-new Tiguan R-Line is here to thrill.”

The Tiguan R-Line also comes with a support programme called 4EVER Care, which includes a four-year warranty, four-year roadside assistance, and three free services.

Bookings for the Tiguan R-Line are now open across all Volkswagen dealerships in India, as well as through the company's official website. Deliveries are scheduled to begin on 23 April 2025. The SUV will be offered in six colour variants: Persimmon Red Metallic, Cipressino Green Metallic, Nightshade Blue Metallic, Grenadilla Black Metallic, Oryx White Pearl, and Oyster Silver Metallic.