The automotive retail sales in India is back in the green, and for October 2024, the convergence of Navratri and Diwali has helped register robust growth across segments.

According to the latest data released by the Federation of Automobile Dealers Association (FADA), a total of 2.8 million vehicles were registered last month, up 32.14 percent YoY, compared to 2.14 million vehicles sold last year.

This included 2 million two-wheelers (+36.34 percent YoY); 122,846 three-wheelers (+11.45 percent YoY); 483,159 passenger vehicles (+32.38 percent YoY); 64,433 tractors (+3.08 percent YoY) and 97,411 commercial vehicles (+6.37 percent YoY).

C S Vigneshwar, President, FADA stated that festivities traditionally account for 30–35 percent of total annual auto sales. The industry was keenly observing how October would unfold.

He said, “With dealers entering this crucial period fully committed and carrying all-time high inventory levels, the month did not disappoint!”

FADA shared that the rural market once again played a leading role in driving growth, particularly in the two-wheeler and passenger vehicle segments. Additionally, the Government of India's announcement of an increase in the Minimum Support Price (MSP) for Rabi crops further boosted market sentiments.

The two-wheeler sales were driven by festive schemes, discounts along with new model launches that drove consumer interest. The dealers were able to support the demand on the back of better stock availability and suppliers from OEMs.

In the passenger vehicle segment too, aggressive offers, attractive schemes and new model introductions further stimulated demand.

“Enhanced vehicle availability and strong market interest, especially for SUVs and new products, also contributed to the exceptional sales. However, despite strong sales, PV OEMs continue to heavily stock dealers, resulting in inventory levels decreasing by only five days, with overall inventory still at a high of 75–80 days. This may thus lead the season of substantial discounts to continue until the end of the calendar year,” cautioned Vigneshwar.

The commercial vehicle segment growth was driven by various factors such as supportive agricultural markets and bulk purchases, particularly for container movements.

FADA states that however dealers faced challenges such as slow demand, sluggish construction activities, financial issues among customers and increased vehicle prices leading to higher EMIs.

“Overall, while there were areas of growth, the CV market faced headwinds that tempered its overall performance,” he shared.

Great Indian wedding

While the automotive industry has been seeing a mixed results in terms of retail demand, the expectation for the rest of the calendar year remains positive. An estimated 4.8 million weddings are scheduled across the country in November and December 2024. This is expected to bring an ‘unprecedented surge’ in demand for wedding-related goods and services.

For the automotive industry this could further amplify demand for two-wheelers and passenger vehicles. In the CV segment, while supportive agricultural markets and continued bulk purchases may contribute positively, dealers remain vigilant due to factors like sluggish construction activities, financial constraints among customers and an anticipated decrease in demand post-festivities.

But on the other hand, for the passenger vehicle segment, there are apprehensions about potential slowdowns caused by customers postponing purchases in anticipation of better year-end discounts. FADA also urges, PV OEMs to further rationalise supply.

The auto retail body states that while the industry is optimistic about near-term growth driven by the wedding season and favourable market conditions, dealers are mindful of potential challenges that could affect sales momentum as the year concludes.

‘The mixed sentiments reflected in the survey highlight the need for strategic planning and cautious optimism as the auto sector navigates the remaining months of the year,’ the note concluded.

Representational image courtesy: TomFlick/Pexels

Cars24, one of India’s leading autotech platforms, has announced its ambitious plans to invest INR 5 billion towards advancing its technology and product ecosystem in the coming years. Furthermore, it also aims to onboard over 100 techies in the next four months.

The company aims to strengthen its R&D, data science, genAI, Machine Learning (ML), react native, devops, engineering, and product innovation teams. It will create new roles across research and development (R&D), data science, engineering, and product innovation. The teams are expected to develop advanced features such as real-time car valuations, maintenance tracking, insurance renewals, hiring drivers, and car servicing, which can be seamlessly accessed through the company’s super app.

Gajendra Jangid, Co-Founder, Cars24, said, "At Cars24, technology drives everything we do. It’s in the code we write, the products we build, and the experiences we create for our customers. This investment is about pushing boundaries, solving real problems, and shaping the future of mobility through innovation and bold thinking."

The Indian subsidiary of Jeep, a Stellantis brand, has announced that it is supporting the Tennis Premier League (TPL) – a premier professional tennis competition that takes place in the country. 
The association of Jeep India with TPL concerns the sixth season of the sporting event that takes place at the Cricket Club of India in Mumbai from 3 December to 8 December 2024. 
The association between Jeep India and TPL is said to be a fresh category partnership. Aimed at reflecting the Jeep brand’s prowess to excel in tough conditions as well as to align with existing values of the players and the league, the partnership is expected to contribute towards the growth and development of tennis in India as well. 
What is surprising though is that the partnership announcement comes at a time when the Stellantis Global CEO Carlos Tavares has abruptly stepped down. He came under rising criticism for taking the ‘lean’ strategy a bit too far post the lack lustre H1 CY25 results of the group that was formed in 2021 with the coming together of FCA and PSA Group.  
"At Jeep, we’ve always believed in going beyond limits and enabling people to achieve the extraordinary. Partnering with the Tennis Premier League allows us to support a platform that aligns with our values. We are proud to be part of this journey and look forward to a long-term partnership that will help propel Indian tennis to greater heights,” said Kumar Priyesh, Brand Director, Jeep India.  
Kunal Thakkur, Co-Founder of Tennis Premier League, averred, "We are thrilled to welcome Jeep into the TPL family as our Official Drive Partner for the upcoming season. Their reputation for resilience and performance mirrors the values we champion at TPL. This partnership strengthens our commitment to together nurturing a world-class platform for tennis in India.”
 

MG Select, the premium luxury brand from JSW MG Motor India, has confirmed its first product for the Indian market. The company is all set to unveil the MG Cyberster, which it claims is the world’s fastest MG roadster, in January 2025.

The MG B Roadster of the 1960s inspires the two-door MG Cyberster. The company shared that the name ‘Cyberster’ combines the inspiration from the company’s classic roadster and the high-on-tech features.

Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, said, “Growing up and even today, many of us dream of owning a sleek sports car—the kind that makes your heart race, your hair fly in the wind, and lets you relive the romance and thrill we have all seen in iconic movies and on racetracks. The MG Cyberster brings that dream to life, blending the timeless allure of classic roadsters with modern technology and inspired innovation. It encapsulates the thrill and charm of a bygone era while appealing to the discerning tastes of new-age luxury customers in India.”

It was just recently that the company had announced the introduction of the MG Select brand, which will see exclusive experience centres in 12 cities.

From the slowdown in certain segments of automobiles – passenger vehicle particularly – in India in the first half of the current financial year to the spike in sales performance during the 42 days of the festive season, the sales performance across the board has been a mixed bag in November 2024. The figures shared reported by some automakers have witnessed a fair growth whereas some have seen some drop in sales. Tata Motors sold a total of 47,063 units of passenger vehicles in the domestic month during November 2024 as compared to the sale of 46,068 in November 2023, a modest increase of two percent. This includes EVs of which 5,202 units were sold in the domestic and export markets. The year-on-year growth came to nine percent whereas the passenger vehicle sales grew by two percent. 
Maruti Suzuki India Limited (MSIL) sold 181,531 vehicles in November 2024 as compared to the sale of 164,439 units in November 2023, an increase of 10.4 percent year-on-year. In November 2024, the leading passenger vehicle manufacturer sold 144,238 units in the domestic market as compared to the sale of 136,667 units in November 2023, a modest increase of 5.5 percent. 
In November 2024, the leading Indian automaker sold 8,660 vehicles to other OEMs and exported 28,633 units, marking a 79.6 percent and 24.7 percent increase year-on-year when compared to the sale of 4,822 units, and exports of 22,950 units
Selling 59,003 utility and sports utility vehicles in November 2024 as compared to the sale of 49,016 units in November 2023 (marking a growth of 20.4 percent year-on-year), MSIL saw the sale of its hatchbacks and sedans decline from 74,916 units in November 2023 to 71,720 units in November 2024, down 4.6 percent year-on-year. 
Watching its SUVs – Creta, Alcazar and Venue – contribute 68.8 percent of the total domestic sales in November 2023, Hyundai sold 61,252 units in November 2024 as compared to the sale of 65,801 units in November 2023, a decline of seven percent year-on-year. In the domestic market, the Korean automaker sold 48,246 units in November 2024 as compared to 49,451 units in November 2023, a year-on-year decline of two percent. 
Honda Cars India Ltd (HCIL) sold a total of 10,726 units in November 2024 as compared to the sale of 11,891 units in total in November 2023. The Japanese automaker sold 5,005 units in the domestic market as compared to the sale of 8,730 units in November 2023, a decrease of 42.6 percent year-on-year. In November 2024, 5,721 units were exported as compared to 3,161 units in November 2023, an increase of 81 percent.
Toyota Kirloskar Motor (TKM) sold 26,323 units in November 2024 as compared to the sale of 17,818 units in November 2023, an increase of 48 percent. The company exported 11,40 units in November 2024.