The automotive retail sales in India is back in the green, and for October 2024, the convergence of Navratri and Diwali has helped register robust growth across segments.

According to the latest data released by the Federation of Automobile Dealers Association (FADA), a total of 2.8 million vehicles were registered last month, up 32.14 percent YoY, compared to 2.14 million vehicles sold last year.

This included 2 million two-wheelers (+36.34 percent YoY); 122,846 three-wheelers (+11.45 percent YoY); 483,159 passenger vehicles (+32.38 percent YoY); 64,433 tractors (+3.08 percent YoY) and 97,411 commercial vehicles (+6.37 percent YoY).

C S Vigneshwar, President, FADA stated that festivities traditionally account for 30–35 percent of total annual auto sales. The industry was keenly observing how October would unfold.

He said, “With dealers entering this crucial period fully committed and carrying all-time high inventory levels, the month did not disappoint!”

FADA shared that the rural market once again played a leading role in driving growth, particularly in the two-wheeler and passenger vehicle segments. Additionally, the Government of India's announcement of an increase in the Minimum Support Price (MSP) for Rabi crops further boosted market sentiments.

The two-wheeler sales were driven by festive schemes, discounts along with new model launches that drove consumer interest. The dealers were able to support the demand on the back of better stock availability and suppliers from OEMs.

In the passenger vehicle segment too, aggressive offers, attractive schemes and new model introductions further stimulated demand.

“Enhanced vehicle availability and strong market interest, especially for SUVs and new products, also contributed to the exceptional sales. However, despite strong sales, PV OEMs continue to heavily stock dealers, resulting in inventory levels decreasing by only five days, with overall inventory still at a high of 75–80 days. This may thus lead the season of substantial discounts to continue until the end of the calendar year,” cautioned Vigneshwar.

The commercial vehicle segment growth was driven by various factors such as supportive agricultural markets and bulk purchases, particularly for container movements.

FADA states that however dealers faced challenges such as slow demand, sluggish construction activities, financial issues among customers and increased vehicle prices leading to higher EMIs.

“Overall, while there were areas of growth, the CV market faced headwinds that tempered its overall performance,” he shared.

Great Indian wedding

While the automotive industry has been seeing a mixed results in terms of retail demand, the expectation for the rest of the calendar year remains positive. An estimated 4.8 million weddings are scheduled across the country in November and December 2024. This is expected to bring an ‘unprecedented surge’ in demand for wedding-related goods and services.

For the automotive industry this could further amplify demand for two-wheelers and passenger vehicles. In the CV segment, while supportive agricultural markets and continued bulk purchases may contribute positively, dealers remain vigilant due to factors like sluggish construction activities, financial constraints among customers and an anticipated decrease in demand post-festivities.

But on the other hand, for the passenger vehicle segment, there are apprehensions about potential slowdowns caused by customers postponing purchases in anticipation of better year-end discounts. FADA also urges, PV OEMs to further rationalise supply.

The auto retail body states that while the industry is optimistic about near-term growth driven by the wedding season and favourable market conditions, dealers are mindful of potential challenges that could affect sales momentum as the year concludes.

‘The mixed sentiments reflected in the survey highlight the need for strategic planning and cautious optimism as the auto sector navigates the remaining months of the year,’ the note concluded.

Representational image courtesy: TomFlick/Pexels

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Kia India has announced a significant change to its leadership team, naming Sunhack Park as Chief Sales Officer (CSO) and Joonsu Cho as Chief Business Officer (CBO).

As the new CSO, Park will head Kia India’s sales strategy, focusing on sustainable growth, improving operational efficiency and expanding the brand’s market reach. He brings over 28 years of international automotive experience, having held key leadership positions at Kia Headquarters in South Korea, the Middle East & Africa (MEA) and India.

Cho, in his role as CBO, will be responsible for crafting business strategies, overseeing production planning and export logistics, leading cross-functional teams and forging strategic alliances to ensure operational excellence. He has over 32 years of leadership experience from global roles in Australia, the UK and Europe.

Sunhack Park, said, “I am privileged to take on the role as Chief Sales Officer. This is an exciting phase for the brand as we continue to expand our presence in a dynamic and evolving market. My focus will be on driving sales growth, optimizing operational efficiency, and strengthening our dealer and partner ecosystem.”

Joonsu Cho, said, “I am honored to assume the role of Chief Business Officer. Kia India has made remarkable strides in the market, and my priority will be to develop and execute robust business strategies that support sustainable growth and operational excellence.”

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RattanIndia Enterprises-owned Revolt Motors, a leading electric motorcycle brand, is strengthening its leadership team and has appointed Raghava Rao as its new Chief Business Officer (CBO).

Rao, a seasoned industry leader, comes with over two decades of diverse experience across the automotive sector, spanning two-wheelers, tractors, three-wheelers and commercial vehicles.

Prior to joining Revolt Motors, he has held senior leadership positions at Kinetic Engineering, Bajaj Auto, Tata Motors, Piaggio Vehicles and TI Clean Mobility (Montra Electric).

Roy Kurian Joins Revolt Motors As President

Rao has expertise in channel sales, customer support, customer experience and market insights, with a proven track record of driving business growth and customer success.

Anjali Rattan, Chairperson, RattanIndia Enterprises, said, “We are delighted to welcome Raghava Rao to the Revolt family. His deep expertise in the automotive industry and proven leadership across multiple business functions will play a crucial role in accelerating our growth journey and further strengthening Revolt’s position as India’s No.1 electric motorcycle brand.”

Rao is an alumnus of the Indian School of Business (General Management Program), holds a B.Tech degree from BITS Pilani, and a PGCSM from XLRI Jamshedpur.

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Mumbai-headquartered SUV major Mahindra & Mahindra has launched the new Thar with prices starting at INR 999,000. The vehicle incorporates design changes, comfort features and technology integration, engineered for urban travel and weekend adventures.

The popular SUV has gone home to over 300,000 customers, now features a new exterior, which includes a front grille, a dual-tone front bumper and R18 alloy wheels. The interior includes a black theme dashboard and a new steering wheel. It is available in six colour options, including two new additions: Tango Red and Battleship Grey.

For comfort and convenience, the Thar features rear AC vents for second-row passengers, a sliding armrest and a dead pedal (automatic transmission models). Door-mounted power windows, a rear-view camera and an internally operated fuel lid are included. The vehicle also has a rear wash & wiper and an A-Pillar entry assist handle.

The Thar is equipped with a 26.03 cm HD infotainment screen that supports Android Auto and Apple CarPlay. Other tech includes Type-C USB ports and Adventure Stats Gen II, which provides off-road data such as a racing tab, altimeter, outside temperature and pressure, trip meter and steering direction.

Mahindra offers a range of engine options paired with transmissions – a 6-speed manual or a 6-speed torque converter automatic – in RWD as well as 4X4 configurations.

Nalinikanth Gollagunta, CEO - Automotive Division, Mahindra & Mahindra, said, “Over the years, Thar has become more than just an SUV – it’s a symbol of freedom, adventure, and a lifestyle that resonates deeply with our customers. At Mahindra, we are committed to listening to our customers and evolving with their needs, which is why the New Thar reflects both their feedback and our dedication to provide the best to our customers. By blending new design elements, smart technology, enhanced comfort and convenience features, the new Thar offers an unparalleled driving experience that empowers our customers to explore limitless possibilities in both urban and off-road settings.”

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Stellantis-owned Citroen India has launched the new Aircross X SUV, the latest addition to its premium X-Series portfolio, with an introductory price starting at INR 829,000. The launch, the company said, is a key step in the brand’s Citroen 2.0 ‘Shift Into the New’ strategy, positioning the SUV as a feature-rich, spacious option for Indian customers.

The new Aircross X elevates its segment with significant interior and technology upgrades. The cabin features an enriched design with a leatherette-wrapped instrument panel, chic gold accents and a bezel-less 10.25-inch infotainment screen paired with a 7-inch digital cluster. Comfort is enhanced with ventilated leatherette seats, diffused ambient lighting and the brand’s signature Advanced Comfort Suspension.

A standout feature is the introduction of CARA, billed as India’s first multilingual, intuitive in-car companion. CARA can communicate in 52 languages, control essential vehicle functions and prioritise safety with voice SOS and crash alerts. Driving convenience is further improved with Proxi-Sense Passive Entry, Cruise Control and a HALO 360deg Camera with Satellite View.

Emphasising the model’s safety credentials, the launch follows the recent 5-star Adult protection rating awarded to the Aircross 5S variant in the Bharat New Car Assessment Program (BNCAP).

The New Aircross X is available in 5- and 7-seater configurations with options for both ICE and CNG engines. Bookings are now open across all Citroen dealerships and online.

Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, said, “The new Aircross X is an SUV designed around the real needs of Indian families – space, comfort, safety and smart innovation. With the debut of CARA, we’re making everyday mobility more intuitive and personal. What makes the New Aircross X unique is that it blends the practicality of a family SUV with the premium feel of our X-Series design. It is a versatile SUV that’s aspirational, yet accessible.”

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