Festive Season Powers Auto Retail In October, FADA Calls For Strategic Planning And Cautious Optimism

Auto retail

The automotive retail sales in India is back in the green, and for October 2024, the convergence of Navratri and Diwali has helped register robust growth across segments.

According to the latest data released by the Federation of Automobile Dealers Association (FADA), a total of 2.8 million vehicles were registered last month, up 32.14 percent YoY, compared to 2.14 million vehicles sold last year.

This included 2 million two-wheelers (+36.34 percent YoY); 122,846 three-wheelers (+11.45 percent YoY); 483,159 passenger vehicles (+32.38 percent YoY); 64,433 tractors (+3.08 percent YoY) and 97,411 commercial vehicles (+6.37 percent YoY).

C S Vigneshwar, President, FADA stated that festivities traditionally account for 30–35 percent of total annual auto sales. The industry was keenly observing how October would unfold.

He said, “With dealers entering this crucial period fully committed and carrying all-time high inventory levels, the month did not disappoint!”

FADA shared that the rural market once again played a leading role in driving growth, particularly in the two-wheeler and passenger vehicle segments. Additionally, the Government of India's announcement of an increase in the Minimum Support Price (MSP) for Rabi crops further boosted market sentiments.

The two-wheeler sales were driven by festive schemes, discounts along with new model launches that drove consumer interest. The dealers were able to support the demand on the back of better stock availability and suppliers from OEMs.

In the passenger vehicle segment too, aggressive offers, attractive schemes and new model introductions further stimulated demand.

“Enhanced vehicle availability and strong market interest, especially for SUVs and new products, also contributed to the exceptional sales. However, despite strong sales, PV OEMs continue to heavily stock dealers, resulting in inventory levels decreasing by only five days, with overall inventory still at a high of 75–80 days. This may thus lead the season of substantial discounts to continue until the end of the calendar year,” cautioned Vigneshwar.

The commercial vehicle segment growth was driven by various factors such as supportive agricultural markets and bulk purchases, particularly for container movements.

FADA states that however dealers faced challenges such as slow demand, sluggish construction activities, financial issues among customers and increased vehicle prices leading to higher EMIs.

“Overall, while there were areas of growth, the CV market faced headwinds that tempered its overall performance,” he shared.

Great Indian wedding

While the automotive industry has been seeing a mixed results in terms of retail demand, the expectation for the rest of the calendar year remains positive. An estimated 4.8 million weddings are scheduled across the country in November and December 2024. This is expected to bring an ‘unprecedented surge’ in demand for wedding-related goods and services.

For the automotive industry this could further amplify demand for two-wheelers and passenger vehicles. In the CV segment, while supportive agricultural markets and continued bulk purchases may contribute positively, dealers remain vigilant due to factors like sluggish construction activities, financial constraints among customers and an anticipated decrease in demand post-festivities.

But on the other hand, for the passenger vehicle segment, there are apprehensions about potential slowdowns caused by customers postponing purchases in anticipation of better year-end discounts. FADA also urges, PV OEMs to further rationalise supply.

The auto retail body states that while the industry is optimistic about near-term growth driven by the wedding season and favourable market conditions, dealers are mindful of potential challenges that could affect sales momentum as the year concludes.

‘The mixed sentiments reflected in the survey highlight the need for strategic planning and cautious optimism as the auto sector navigates the remaining months of the year,’ the note concluded.

AUTO RETAIL SALES IN INDIA
Category Oct '24 Oct '23 Change (in units) Change (in %) Sep '24 Change (in %)
YoY YoY MoM
Two-wheeler 2,065,095 1,514,634 550,461 36.34% 1,204,259 71.48%
Three-wheeler 122,846 110,221 12,625 11.45% 106,524 15.32%
E-Rickshaw (P) 43,982 45,745 -1,763 -3.85% 44,043 -0.14%
E-Rickshaw with Cart (G) 5,892 3,019 2,873 95.16% 4,569 28.96%
Three-wheeler (Goods) 12,709 10,958 1,751 15.98% 9,108 39.54%
Three-wheeler (Passenger) 60,169 50,433 9,736 19.30% 48,714 23.51%
Three-wheeler (Personal) 94 66 28 42.42% 90 4.44%
Passenger Vehicle 483,159 364,991 118,168 32.38% 275,681 75.26%
Tractor 64,433 62,507 1,926 3.08% 62,542 3.02%
Commercial Vehicle 97,411 91,576 5,835 6.37% 74,324 31.06%
LCV 56,015 51,340 4,675 9.11% 41,715 34.28%
MCV 6,557 6,164 393 6.38% 6,090 7.67%
HCV 29,525 29,869 -344 -1.15% 22,941 28.70%
Others 5,314 4,203 1,111 26.43% 3,578 48.52%
Total 2,832,944 2,143,929 689,015 32.14% 1,723,330 64.39%

Representational image courtesy: TomFlick/Pexels

VinFast’s Inaugurates Its Largest Showroom In India In Chennai

VinFast India

Vietnamese automaker VinFast Auto India has opened its largest showroom in the country in Chennai, Tamil Nadu. This marks the company’s first dealership in the state and is part of its plan to expand its retail presence across India.

The 4,700 sqft facility, located in Teynampet, is operated by Maansarovar Motors and will display VinFast's upcoming electric SUV models – the VF 6 and VF 7.

Pham Sanh Chau, CEO, VinFast Asia, said “Chennai’s legacy and its thriving ecosystem of innovation, skilled talent and advanced infrastructure make it a natural choice for VinFast’s first-ever dealership in Tamil Nadu, which is also our largest touchpoint across the country. With this dealership, we are proud to deepen our commitment to this dynamic city and bring our premium electric mobility solutions closer to discerning customers in Tamil Nadu. Chennai represents the spirit of progress and through our partnership with Maansarovar Motors, we aim to redefine the EV ownership journey – combining sustainability, technology and world-class service. This marks not just a retail milestone, but a meaningful step toward co-creating a greener, smarter, and future-ready India.”

As part of its expansion plans, the company aims to open 35 dealerships across 27 cities by end-2025. Pre-bookings for the VF 6 and VF 7 began on 15 July with a refundable booking amount of INR 21,000.

VinFast has partnered with RoadGrid, myTVS, and Global Assure to support charging infrastructure and after-sales services. It has also tied up with BatX Energies to promote battery recycling and develop a circular battery value chain.

Maruti Suzuki India Reports INR 37.11 Billion Net Profit For Q1 FY2026

Maruti Suzuki India

Maruti Suzuki India, the leading passenger vehicles manufacturer in the country, has reported its financial results for Q1 FY2026.

The company sold a total of 527,861 vehicles, which comprised 430,889 units in the domestic market and 96,972 units exported. This translated to a sales decline of 4.5 percent in the domestic market, while exports grew by 37.4 percent compared to a year ago.

Maruti Suzuki India’s reported registered net sales of INR 366.2 billion, up 8.11 percent YoY, as compared to INR 338.7 billion last year. The net profit came at INR 371 billion, up 1.7 percent, as compared to INR 364.9 billion last year.

Hyundai Motor India Reports INR 13.69 Net Profit For Q1 FY2026, Down 8%

Hyundai Creta

Hyundai Motor India, one of the leading passenger vehicle manufacturers in the country, has reported its financial performance for Q1 FY2026.

The company’s revenue came at INR 164.129 billion, down 5.36 percent YoY, the EBITDA came at INR 21.85 billion, down 6.62 percent YoY, while net profit at INR 13.69 billion was down 8 percent YoY.

Unsoo Kim, Managing Director said, “We continued our stated strategy of ‘Quality of Growth’ in the first quarter of FY 2026 with balance between domestic & exports, market share and profitability. This strategy helped us to sustain strong EBITDA margin of 13.3 percent during the quarter, despite tough macro-economic environment. Moving forward, we anticipate gradual recovery in domestic demand sentiments, driven by onset of monsoon & festive season coupled with government policy measures, while on the exports front, we are confident to maintain a positive momentum, in line with our growth commitments.”

Hyundai Motor India’s performance was affected by a slowdown in its overall volumes both in domestic and exports markets. Factors such as intensifying competition, geopolitical situation and tariff confusion have affected demand.

Mahindra's Q1 FY2026 Net Profit Rises 24% To INR 40.83 Billion

Mahindra BE6

Mumbai-headquartered SUV major Mahindra & Mahindra has reported a 24 percent YoY increase in consolidated net profit to INR 40.83 billion for Q1 FY2026, supported by strong performances across its automotive, farm and services businesses.

The consolidated revenue grew 22 percent to INR 455.29 billion in Q1 FY2026, while return on equity stood at 20.6 percent.

During the quarter, the company increased its revenue market share in the SUV segment to 27.3 percent, its LCV market share (up to 3.5 tonnes) to 54.2 percent, and its tractor segment market share to 45.2 percent.

The standalone automotive business recorded a 31 percent increase in revenue to INR 259.99 billion, with profit before interest and tax (PBIT) up 24 percent to INR 22.21 billion. SUV volumes reached 152,000 units, contributing to total vehicle sales of 247,249 units.

The farm equipment sector saw revenue rise 12 percent to INR 108.92 billion, with PBIT up 21 percent at INR 18.19 billion. Tractor volumes grew 10 percent to 132,964 units and standalone PBIT margins improved by 130 bps to 19.8 percent.

In the services segment, Mahindra Finance’s assets under management rose 15 percent, while Tech Mahindra’s EBIT margin increased by 260 bps to 11.1 percent, with a 34 percent jump in net profit.

Dr. Anish Shah, Group CEO & Managing Director, M&M, said, “Q1 FY2026 has been an excellent quarter, with broad-based growth across all our businesses. The operating excellence in our Auto and Farm businesses is evident in continued market share gains and margin expansion. TechM is witnessing momentum on deal wins, sustaining cost discipline and is moving steadily towards its FY2027 margin objectives. MMFSL’s calibrated approach to growth is manifesting in stable asset quality, with GS3 under 4 percent as committed. Our Growth Gems are progressing well on their value creation journeys.”

Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector), M&M, said, “Our Auto and Farm businesses continue to lead with strong momentum in Q1 FY2026, with gain of 570 bps YoY in SUV revenue share, and 340 bps YoY in LCV (<3.5T) market share. In Tractors, we gained 50 bps YoY to reach 45.2 percent market share, the highest ever in a quarter. Our Auto Standalone PBIT margin (excl. eSUV contract mfg.) improved by 50 bps to 10 percent and core Tractor PBIT margins improved by 100 bps to 20.7 percent.”

Amarjyoti Barua, Group Chief Financial Officer, M&M, said, “We are pleased with the performance of the group in the quarter, despite several macro challenges including geo-political disruptions. It demonstrates the resilience of the group. With our continued focus on capital discipline & operational metrics, we remain committed to shareholder value creation.”