The automotive retail sales in India is back in the green, and for October 2024, the convergence of Navratri and Diwali has helped register robust growth across segments.

According to the latest data released by the Federation of Automobile Dealers Association (FADA), a total of 2.8 million vehicles were registered last month, up 32.14 percent YoY, compared to 2.14 million vehicles sold last year.

This included 2 million two-wheelers (+36.34 percent YoY); 122,846 three-wheelers (+11.45 percent YoY); 483,159 passenger vehicles (+32.38 percent YoY); 64,433 tractors (+3.08 percent YoY) and 97,411 commercial vehicles (+6.37 percent YoY).

C S Vigneshwar, President, FADA stated that festivities traditionally account for 30–35 percent of total annual auto sales. The industry was keenly observing how October would unfold.

He said, “With dealers entering this crucial period fully committed and carrying all-time high inventory levels, the month did not disappoint!”

FADA shared that the rural market once again played a leading role in driving growth, particularly in the two-wheeler and passenger vehicle segments. Additionally, the Government of India's announcement of an increase in the Minimum Support Price (MSP) for Rabi crops further boosted market sentiments.

The two-wheeler sales were driven by festive schemes, discounts along with new model launches that drove consumer interest. The dealers were able to support the demand on the back of better stock availability and suppliers from OEMs.

In the passenger vehicle segment too, aggressive offers, attractive schemes and new model introductions further stimulated demand.

“Enhanced vehicle availability and strong market interest, especially for SUVs and new products, also contributed to the exceptional sales. However, despite strong sales, PV OEMs continue to heavily stock dealers, resulting in inventory levels decreasing by only five days, with overall inventory still at a high of 75–80 days. This may thus lead the season of substantial discounts to continue until the end of the calendar year,” cautioned Vigneshwar.

The commercial vehicle segment growth was driven by various factors such as supportive agricultural markets and bulk purchases, particularly for container movements.

FADA states that however dealers faced challenges such as slow demand, sluggish construction activities, financial issues among customers and increased vehicle prices leading to higher EMIs.

“Overall, while there were areas of growth, the CV market faced headwinds that tempered its overall performance,” he shared.

Great Indian wedding

While the automotive industry has been seeing a mixed results in terms of retail demand, the expectation for the rest of the calendar year remains positive. An estimated 4.8 million weddings are scheduled across the country in November and December 2024. This is expected to bring an ‘unprecedented surge’ in demand for wedding-related goods and services.

For the automotive industry this could further amplify demand for two-wheelers and passenger vehicles. In the CV segment, while supportive agricultural markets and continued bulk purchases may contribute positively, dealers remain vigilant due to factors like sluggish construction activities, financial constraints among customers and an anticipated decrease in demand post-festivities.

But on the other hand, for the passenger vehicle segment, there are apprehensions about potential slowdowns caused by customers postponing purchases in anticipation of better year-end discounts. FADA also urges, PV OEMs to further rationalise supply.

The auto retail body states that while the industry is optimistic about near-term growth driven by the wedding season and favourable market conditions, dealers are mindful of potential challenges that could affect sales momentum as the year concludes.

‘The mixed sentiments reflected in the survey highlight the need for strategic planning and cautious optimism as the auto sector navigates the remaining months of the year,’ the note concluded.

Representational image courtesy: TomFlick/Pexels

Tata Motors, one of India’s leading passenger vehicle manufacturers, has launched the limited Stealth Edition for its Harrier and Safari SUVs.

Marking 27 years of the Tata Safari, the Stealth Edition will be limited to just 2,700 units for both the vehicles. They feature all Matte Black finish, R19 Black Alloy Wheels and a Stealth mascot. On the inside, the first- and second-row ventilated seats get Carbon-Noir Theme (2nd row only in Safari) and voice-assisted dual-zone automatic climate control system.

A 31.24 cm Harman Touchscreen Infotainment System, Arcade App Store for entertainment, Alexa Home 2 Car for remote connect, Inbuilt Map my India for navigation, a 26.03 cm Digital Instrument Cluster and JBL 10-speaker audio system with Harman AudioworX, Sliding Arm-rest and Sprinkler Nozzle are on the offer too.

They continue to be powered by the Kryotec 2.0-litre BS6 Phase 2 Turbocharged Engine, delivering 170PS through a 6-speed automatic transmission. The Stealth Edition features Level 2+ ADAS with 21 functionalities including Intelligent Speed Assist feature (first time in segment), 7 airbags and ESP with 17 safety functions.

The Harrier Stealth edition can be had with price starting INR 2.50 million (ex-showroom Delhi), while the Safari Stealth edition (6- and 7-seater) is priced at INR 2.57 million (ex-showroom Delhi).

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “Tata Motors has long been at the forefront of the SUV segment in India, with innovation deeply embedded in its DNA. The Tata Safari, which introduced the concept of a lifestyle SUV to the Indian market, stands as a testament to this spirit of pioneering excellence. With 27 years of unbeatable legacy, the Tata Safari has continually evolved, and the launch of the Stealth Edition is a salute to the same. This special edition is a premium, exclusive release, with only 2,700 units of the enigmatic Stealth Matte Black finish being made available. The STEALTH Edition is more than just an SUV — it's a statement of prestige, adventure, and capability, elevating it to an aspirational collector’s car that will be coveted by enthusiasts and connoisseurs alike. Owning a Stealth Edition isn’t just about possessing an exceptional car; it's about securing a piece of automotive history that everyone will aspire to have in their garage.’’

Kia India, a leading passenger vehicles manufacturer, has unveiled the refreshed 2025 Seltos SUV with prices starting INR 1.11 million (ex-showroom India).

The company has also introduced eight new variants across the Smartstream G1.5 and D1.5 CRDi VGT engine options. This means customers can now choose between 24 trims across different variants.

The HTE(O) variant, priced at INR 1.11 million, includes an 8-inch touchscreen with Bluetooth connectivity, a 6-speaker audio system and a steering wheel with audio controls. It also features a rearview mirror, a connected tail lamp similar to the HTK design, DRL/PSTN LED lamps, a rear combi LED and an auto-control headlamp for optimal lighting. All-door illuminated power windows further add convenience.

The HTK(O) variant, starting at INR 1.29 million, includes a panoramic sunroof, 16-inch alloy wheels, a roof rail and a rear wiper with washer & defogger. It also comes with cruise control, all-door illuminated power windows, a mood lamp with sound integration and a smart key with a motion sensor.

The HTK+(O) variant, priced at INR 1.43 million, comes with 17-inch alloy wheels and an EPB IVT with the Zbara Cover AT. It features MFR LED headlamps with a turn signal LED sequence, LED fog lamps, a black radiator grille, auto-fold ORVMs and a parcel tray. Other additions include a chrome belt line, an artificial leather knob, a mood lamp, and a smart key with a motion sensor.

Hardeep Singh Brar, Sr. VP and National Head, Sales and Marketing, Kia India, said, "Kia began its journey in India with the Seltos, which has played a key role in establishing the brand. The Seltos continues to be the largest contributor to our overall sales due to the value it delivers to customers. We are committed to continually updating the model to meet the evolving needs of today’s consumers. With the addition of new variants for the Smartstream G1.5 engine, we are offering even greater value. These new variants will further boast a strong demand”.

Skoda Auto India, a leading passenger vehicles manufacturer, aims to make smarter inroads in the country’s fast-growing passenger vehicles segment.

The company recently introduced the Skoda Kylaq, its first-ever sub-4-metre SUV, which is expected to bring incremental volumes for the Czech automaker in India. And now to further drive and popularise the company’s product offerings, it has signed its first-ever 'brand superstar'  – popular Bollywood actor Ranveer Singh – in the country. 

Petr Janeba, Brand Director, Skoda Auto India, said, “When the Kylaq was premiered, I promised that, ‘Picture abhi baaki hai’. As we celebrate 25 years in India, we have committed to driving into a new era here, which goes beyond launching world-class products. It revolves around revamping every aspect of the business, including the way we engage with our customers and fans. Around the world, and more so in India, cars and movies generate emotions that are unparalleled and bring people together. And so for the first time in our history in India, I am proud to announce Ranveer Singh as the first-ever ‘Brand Superstar’ for Skoda Auto India. Being a powerhouse of talent and energy, on and off-screen, Ranveer‘s persona strongly reflects our passion and ethos. This announcement comes at a time when we are celebrating 130 years of global excellence. There is a lot more this partnership is going to bring for our products, our network and our customers, as we look to strengthen our position as the most important market for Skoda outside Europe.”

Skoda Auto India has released the first poster featuring Ranveer Singh along with Petr Janeba and the Kylaq SUV. It also plans to launch a brand-centric film by end-March, which will provide an opportunity to fans and customers to meet Ranveer Singh and the management of Skoda Auto India later in the year.

“I am thrilled to be Skoda Auto India’s first-ever brand superstar. This collaboration reflects a shared commitment to excellence, and I look forward to contributing to the growth of Skoda Auto in India. Skoda Auto has a diverse and exciting product portfolio that caters to both automotive enthusiasts and a wider customer base in India’s growing market. With a strong legacy and an iconic range of products, the brand continues to set high standards in the automotive industry,” said Ranveer Singh.

Skoda Auto considers India its most important market outside Europe. It also plans to sell 100,000 cars annually by 2026. Furthermore, it aims to expand its sales and service touchpoints to 350 by end-2025 from the present 277.

Also read: Skoda Auto India Showcases Kylaq, Kodiaq, Superb and More at Bharat Mobility Global Expo 2025

Yokohama India has started manufacturing 20-inch tyres at its production facility in Bahadurgarh, Haryana. This action was taken in response to the increased demand for tyres with a wider tread, which was fuelled by the growing popularity of SUVs and the luxury market.

Following its recent decision to localise the manufacture of 19-inch tyres, Yokohama India has expanded, demonstrating its continued dedication to producing top-notch goods. High-performance tyres like the Geolandar X-CV (G057), made for luxury SUVs, are among the high-end tyre options in this category. With its sophisticated silica compounds, asymmetric tread pattern and two-ply sidewall, the X-CV offers improved grip, durability and a smooth driving experience. It may now be purchased through the vast countrywide network of more than 3,000 merchants operated by Yokohama India.

Gaurav Mahajan, Head of Marketing at Yokohama India, said, “With improving road infrastructure and advancement in vehicle geometry, passenger segment vehicles are now opting for larger-inch tyres. Higher inch tyres also offer better handling and safety as they could accommodate advance braking systems. By expanding our local production capabilities, we are future-proofing our offerings – now with the capability to manufacture up to 24-inch tyres – ensuring that we continue to serve the premium segment with cutting-edge, high-performance products.”