Mahindra & Mahindra (M&M) has introduced the five-door version of its Thar SUV called as Thar Roxx in Chennai on the eve of India’s 78^th Independence Day. 

Touted as a category disruptor by company sources, the vehicle is priced upwards of INR 1,299,000 ex-shoroom and embodies a bold and unconventional spirit. Designed and engineered to turn heads and deliver a refined drive and powerful yet safe performance, the Thar ROXX conquers all terrains while offering an array of luxurious features.

It is built on Mahindra’s All-New M_GLYDE platform and could deliver an exceptionally smooth ride with crisp handling and class leading dynamics. It effortlessly blends Thar’s outdoor DNA with modern sophistication, offering a premium SUV experience that caters to those who demand the finest in every aspect of their lives. 

As a body-on-frame vehicle, the Thar Roxx has been rigorously tested in extreme conditions across diverse terrains and altitudes, including the scorching sand dunes of the Thar desert at over 50 degrees Celsius; the high altitudes of Umling La, tricky muddy surfaces in Coorg and the freezing cold of minus 20 degree Celsius in Kaza. 

Powered by either a 175 bhp 2-litre GDI engine (with 6-speed manual or 6-speed Aisin sourced automatic transmission) or a 173 hp 2.2-litre engine (with 6-speed manual or 6-speed Aisin sourced automatic transmission), the Thar Roxx draws much road presence with design features such as a bold front grille paired with Bi-LED projector headlamps and C-shaped DRLs. 

Its classic silhouette is characterised by a long hood, upright cabin and short overhangs for exceptional approach and departure angles. 

Drawing from the three-door Thar design, the vehicle sports angular wheel arches as compared to the round ones of the former, marrying timeless aesthetics with modern execution. There’s rugged cladding and R19 alloy wheels with 255/60 All Terrain tyres. 

The side-hinged split rear tailgate has an externally-mounted spare wheel whereas the interior boasts an ivory ambiance with leatherette trims and soft-touch materials; the leather-wrapped dashboard that is complemented by piano black and metallic finishes, and ambient footwell lighting.

With durable design elements, including low-gloss treatments on AC vents, sturdy dashboard sections, and a leather-wrapped steering wheel and gear lever, the Thar Roxx is available in seven striking colours. 

Featuring WATT’s Link suspension, advanced shock absorbers with MTV-CL and Frequency Dependent Damping (FDD) technology, the vehicle also has a ‘first-in-category’ Hydraulic Rebound Stopper (HRS) to enhance ride quality. 

While the flat floor design in the second row ensures increased comfort for all passengers, particular attention has been paid to achieve superior NVH (Noise, Vibration, and Harshness) levels for a quiet and refined driving experience​.

Engineered to achieve the highest B-NCAP safety rating, the Thar Roxx comes with six airbags, three-point seat belts and seat-belt reminder for all seats along with passenger airbag on/off for child safety, ISO-FIX child seats with top-tether, L2 ADAS (1R1V) suite with 10 features including Automatic Emergency Braking (AEB), 360-degree surround view system with blind view monitor, adaptive cruise control which adds to the safety, comfort and convenience.

Also equipped with a Tyre Pressure Monitoring System (TPMS) and Tyre Direction Monitoring System (TDMS), the vehicle comes with an Electronic Stability Program (ESP) 9.3 system with BLD (Brake locking differential). There’s Vehicle Dynamics Control (VDC), Traction Control System (TCS) and Roll Over Mitigation (ROM) too. 

The 4Xplor System (with four modes) provides superior traction through Electronic Locking Differentials. Touted as India’s first by company sources, the Crawl Smart Assist function offers precise low-speed control combined with IntelliTurn that enables effortless tight turns, enhancing maneuverability in challenging environments. 

With best-in-class approach, departure and ramp-over angles, the Thar Roxx has a 650 mm water-wading depth, the Thar ROXX is prepared for any adventure​.

Apart from the 644 litre boot space, the Thar Roxx could be had with a Panoramic Skyroof as well. There are Twin 26.03 cm HD screens and a Harman Kardon nine-speaker system with QuantumLogic surround, Bass enhancer, and a six-mode audio settings amplifier delivers an exceptional in-cabin audio experience.

The Adrenox connectivity with over 80 features includes Alexa integration and wireless Android Auto and Apple CarPlay. 

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Vietnamese automaker VinFast Auto India has opened its largest showroom in the country in Chennai, Tamil Nadu. This marks the company’s first dealership in the state and is part of its plan to expand its retail presence across India.

The 4,700 sqft facility, located in Teynampet, is operated by Maansarovar Motors and will display VinFast's upcoming electric SUV models – the VF 6 and VF 7.

Pham Sanh Chau, CEO, VinFast Asia, said “Chennai’s legacy and its thriving ecosystem of innovation, skilled talent and advanced infrastructure make it a natural choice for VinFast’s first-ever dealership in Tamil Nadu, which is also our largest touchpoint across the country. With this dealership, we are proud to deepen our commitment to this dynamic city and bring our premium electric mobility solutions closer to discerning customers in Tamil Nadu. Chennai represents the spirit of progress and through our partnership with Maansarovar Motors, we aim to redefine the EV ownership journey – combining sustainability, technology and world-class service. This marks not just a retail milestone, but a meaningful step toward co-creating a greener, smarter, and future-ready India.”

As part of its expansion plans, the company aims to open 35 dealerships across 27 cities by end-2025. Pre-bookings for the VF 6 and VF 7 began on 15 July with a refundable booking amount of INR 21,000.

VinFast has partnered with RoadGrid, myTVS, and Global Assure to support charging infrastructure and after-sales services. It has also tied up with BatX Energies to promote battery recycling and develop a circular battery value chain.

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Maruti Suzuki India, the leading passenger vehicles manufacturer in the country, has reported its financial results for Q1 FY2026.

The company sold a total of 527,861 vehicles, which comprised 430,889 units in the domestic market and 96,972 units exported. This translated to a sales decline of 4.5 percent in the domestic market, while exports grew by 37.4 percent compared to a year ago.

Maruti Suzuki India’s reported registered net sales of INR 366.2 billion, up 8.11 percent YoY, as compared to INR 338.7 billion last year. The net profit came at INR 371 billion, up 1.7 percent, as compared to INR 364.9 billion last year.

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Hyundai Motor India, one of the leading passenger vehicle manufacturers in the country, has reported its financial performance for Q1 FY2026.

The company’s revenue came at INR 164.129 billion, down 5.36 percent YoY, the EBITDA came at INR 21.85 billion, down 6.62 percent YoY, while net profit at INR 13.69 billion was down 8 percent YoY.

Unsoo Kim, Managing Director said, “We continued our stated strategy of ‘Quality of Growth’ in the first quarter of FY 2026 with balance between domestic & exports, market share and profitability. This strategy helped us to sustain strong EBITDA margin of 13.3 percent during the quarter, despite tough macro-economic environment. Moving forward, we anticipate gradual recovery in domestic demand sentiments, driven by onset of monsoon & festive season coupled with government policy measures, while on the exports front, we are confident to maintain a positive momentum, in line with our growth commitments.”

Hyundai Motor India’s performance was affected by a slowdown in its overall volumes both in domestic and exports markets. Factors such as intensifying competition, geopolitical situation and tariff confusion have affected demand.

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Mumbai-headquartered SUV major Mahindra & Mahindra has reported a 24 percent YoY increase in consolidated net profit to INR 40.83 billion for Q1 FY2026, supported by strong performances across its automotive, farm and services businesses.

The consolidated revenue grew 22 percent to INR 455.29 billion in Q1 FY2026, while return on equity stood at 20.6 percent.

During the quarter, the company increased its revenue market share in the SUV segment to 27.3 percent, its LCV market share (up to 3.5 tonnes) to 54.2 percent, and its tractor segment market share to 45.2 percent.

The standalone automotive business recorded a 31 percent increase in revenue to INR 259.99 billion, with profit before interest and tax (PBIT) up 24 percent to INR 22.21 billion. SUV volumes reached 152,000 units, contributing to total vehicle sales of 247,249 units.

The farm equipment sector saw revenue rise 12 percent to INR 108.92 billion, with PBIT up 21 percent at INR 18.19 billion. Tractor volumes grew 10 percent to 132,964 units and standalone PBIT margins improved by 130 bps to 19.8 percent.

In the services segment, Mahindra Finance’s assets under management rose 15 percent, while Tech Mahindra’s EBIT margin increased by 260 bps to 11.1 percent, with a 34 percent jump in net profit.

Dr. Anish Shah, Group CEO & Managing Director, M&M, said, “Q1 FY2026 has been an excellent quarter, with broad-based growth across all our businesses. The operating excellence in our Auto and Farm businesses is evident in continued market share gains and margin expansion. TechM is witnessing momentum on deal wins, sustaining cost discipline and is moving steadily towards its FY2027 margin objectives. MMFSL’s calibrated approach to growth is manifesting in stable asset quality, with GS3 under 4 percent as committed. Our Growth Gems are progressing well on their value creation journeys.”

Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector), M&M, said, “Our Auto and Farm businesses continue to lead with strong momentum in Q1 FY2026, with gain of 570 bps YoY in SUV revenue share, and 340 bps YoY in LCV (<3.5T) market share. In Tractors, we gained 50 bps YoY to reach 45.2 percent market share, the highest ever in a quarter. Our Auto Standalone PBIT margin (excl. eSUV contract mfg.) improved by 50 bps to 10 percent and core Tractor PBIT margins improved by 100 bps to 20.7 percent.”

Amarjyoti Barua, Group Chief Financial Officer, M&M, said, “We are pleased with the performance of the group in the quarter, despite several macro challenges including geo-political disruptions. It demonstrates the resilience of the group. With our continued focus on capital discipline & operational metrics, we remain committed to shareholder value creation.”

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