Mahindra & Mahindra (M&M) has introduced the five-door version of its Thar SUV called as Thar Roxx in Chennai on the eve of India’s 78^th Independence Day. 

Touted as a category disruptor by company sources, the vehicle is priced upwards of INR 1,299,000 ex-shoroom and embodies a bold and unconventional spirit. Designed and engineered to turn heads and deliver a refined drive and powerful yet safe performance, the Thar ROXX conquers all terrains while offering an array of luxurious features.

It is built on Mahindra’s All-New M_GLYDE platform and could deliver an exceptionally smooth ride with crisp handling and class leading dynamics. It effortlessly blends Thar’s outdoor DNA with modern sophistication, offering a premium SUV experience that caters to those who demand the finest in every aspect of their lives. 

As a body-on-frame vehicle, the Thar Roxx has been rigorously tested in extreme conditions across diverse terrains and altitudes, including the scorching sand dunes of the Thar desert at over 50 degrees Celsius; the high altitudes of Umling La, tricky muddy surfaces in Coorg and the freezing cold of minus 20 degree Celsius in Kaza. 

Powered by either a 175 bhp 2-litre GDI engine (with 6-speed manual or 6-speed Aisin sourced automatic transmission) or a 173 hp 2.2-litre engine (with 6-speed manual or 6-speed Aisin sourced automatic transmission), the Thar Roxx draws much road presence with design features such as a bold front grille paired with Bi-LED projector headlamps and C-shaped DRLs. 

Its classic silhouette is characterised by a long hood, upright cabin and short overhangs for exceptional approach and departure angles. 

Drawing from the three-door Thar design, the vehicle sports angular wheel arches as compared to the round ones of the former, marrying timeless aesthetics with modern execution. There’s rugged cladding and R19 alloy wheels with 255/60 All Terrain tyres. 

The side-hinged split rear tailgate has an externally-mounted spare wheel whereas the interior boasts an ivory ambiance with leatherette trims and soft-touch materials; the leather-wrapped dashboard that is complemented by piano black and metallic finishes, and ambient footwell lighting.

With durable design elements, including low-gloss treatments on AC vents, sturdy dashboard sections, and a leather-wrapped steering wheel and gear lever, the Thar Roxx is available in seven striking colours. 

Featuring WATT’s Link suspension, advanced shock absorbers with MTV-CL and Frequency Dependent Damping (FDD) technology, the vehicle also has a ‘first-in-category’ Hydraulic Rebound Stopper (HRS) to enhance ride quality. 

While the flat floor design in the second row ensures increased comfort for all passengers, particular attention has been paid to achieve superior NVH (Noise, Vibration, and Harshness) levels for a quiet and refined driving experience​.

Engineered to achieve the highest B-NCAP safety rating, the Thar Roxx comes with six airbags, three-point seat belts and seat-belt reminder for all seats along with passenger airbag on/off for child safety, ISO-FIX child seats with top-tether, L2 ADAS (1R1V) suite with 10 features including Automatic Emergency Braking (AEB), 360-degree surround view system with blind view monitor, adaptive cruise control which adds to the safety, comfort and convenience.

Also equipped with a Tyre Pressure Monitoring System (TPMS) and Tyre Direction Monitoring System (TDMS), the vehicle comes with an Electronic Stability Program (ESP) 9.3 system with BLD (Brake locking differential). There’s Vehicle Dynamics Control (VDC), Traction Control System (TCS) and Roll Over Mitigation (ROM) too. 

The 4Xplor System (with four modes) provides superior traction through Electronic Locking Differentials. Touted as India’s first by company sources, the Crawl Smart Assist function offers precise low-speed control combined with IntelliTurn that enables effortless tight turns, enhancing maneuverability in challenging environments. 

With best-in-class approach, departure and ramp-over angles, the Thar Roxx has a 650 mm water-wading depth, the Thar ROXX is prepared for any adventure​.

Apart from the 644 litre boot space, the Thar Roxx could be had with a Panoramic Skyroof as well. There are Twin 26.03 cm HD screens and a Harman Kardon nine-speaker system with QuantumLogic surround, Bass enhancer, and a six-mode audio settings amplifier delivers an exceptional in-cabin audio experience.

The Adrenox connectivity with over 80 features includes Alexa integration and wireless Android Auto and Apple CarPlay. 

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Maruti Suzuki India has been awarded a 5-star Bharat NCAP safety rating for its e Vitara, marking a moment for the company's electric vehicle strategy.

The e Vitara is built on Suzuki’s Heartect-e platform designed for electric vehicles to deliver strength, structural rigidity and advanced high voltage protection. The ‘Made-in-India, Made-for-the-World’ e Vitara is designed and tested for temperature conditions across the world, ensuring performance from as high as 60deg Celsius to as low as -30deg Celsius. The model is offered with 49 kWh and 61 kWh battery options.

Nitin Gadkari, Minister of Road Transport and Highways of India, said, “Congratulations to Maruti Suzuki for achieving 5-star Bharat NCAP in both adult and child occupant protection for their e Vitara. I am especially glad that Maruti Suzuki has shown real leadership in providing 7 airbags as a standard across all variants of the e Vitara.”

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “The 5-star Bharat NCAP rating for e Vitara, our first Battery Electric Vehicle, is a moment of immense pride for all of us at Maruti Suzuki. Using the Bharat NCAP 5-star rating, we will export the e Vitara to more than 100 countries of the world. Bharat NCAP’s globally benchmarked stringent vehicle test protocols have been a catalyst in empowering customers to make informed decisions. I thank the Minister Gadkari, the officials in his Ministry and test agencies for their rigorous efforts and commitment in shaping India’s journey towards safe mobility.”

The e VITARA’s body structure uses more than 60 percent ultra-high tensile and high-tensile strength steel. Its battery protection system incorporates a structural design with an energy-absorbing battery pack mounting structure.

Key safety features include 7 standard airbags (including the Driver's knee airbag), Level 2 ADAS (Automatic Emergency Braking, Lane Keep Assist, Adaptive Cruise Control), Hill Hold Control, ABS with EBD and Brake Assist, Electronic Stability Program (ESP) and a 360-degree Surround View Camera.

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Mahindra has marked a major milestone in its nationwide electric vehicle (EV) infrastructure expansion with the inauguration of its first dealership-based ultrafast charger – a 180 kW Charge_IN station.

This is the first of many such installations planned across Mahindra dealerships, forming a key pillar of the company’s commitment to building India’s ultrafast charging network.

This initiative scales up Mahindra’s Charge_IN ecosystem, complementing the 250 highway fast-charging stations already announced. The new 180 kW ultrafast chargers will enable EV users to charge quickly and conveniently at strategically located dealerships across the country, with 24x7 on-ground support.

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Hyundai Motor India, one of the leading passenger vehicle manufacturers, has reported wholesales of 66,840 units in November 2025, up 9.1 percent YoY as against 61,252 units last year.

This includes domestic sales of 50,340 units, up 4 percent YoY and exports of 16,500 units, up 27 percent YoY.

Tarun Garg, Whole-time Director & Chief Operating Officer, Hyundai Motor India, said, “Supported by GST 2.0 reforms, we continue to carry forward sales momentum with a year-on-year growth in our monthly domestic sales in November 2025. Further, our commitment to bolstering India’s role as a global manufacturing hub is further solidified with 26.9% year-on-year growth in monthly exports.”

He further added that the all-new Hyundai Venue SUV, the company's first software-defined vehicle in India, has received more than 32,000 bookings within a month of its launch. The new Venue features ccNC infotainment powered by Nvidia.

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Toyota Kirloskar Motor (TKM) has announced its wholesales for November 2025, reporting total sales of 33,752 units, up 28 percent YoY.

This includes 30,085 units sold in the domestic market and 3,667 units exported.

Varinder Wadhwa, Vice-President, Sales–Service–Used Car Business, Toyota Kirloskar Motor, said, “Following a positive festive season supported by the government’s progressive GST reforms, we continue to witness a strong momentum, with a growth of 19 percent. The recent introduction of the Urban Cruiser Hyryder Aero Edition and Fortuner Leader Edition has also continued to help us reinforce this growth trajectory, receiving recognition across the country. The innovative initiatives such as the Drum Tao and the launch of the toyota experiential museum (tem) in Bangalore, have been highly appreciated, further strengthening customer engagement and brand connect.”

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