Honda Cars India Ltd. (HCIL) has unveiled its compact SUV – Honda Elevate – are teasing some its features and attributes for some time. Unveiled in India before anywhere else in the world, the Elevate will be produced in India and exported to other Honda markets in the world, underlining Honda’s operations at its plant in Rajasthan as an export hub for the Japanese automaker. 

Developed on the grand concept of ‘Urban Freestyler’, the Elevate aims at customers with active lifestyles and a global mindset by blending cutting-edge aesthetics with functionality to create a visually stunning, incredibly versatile, comfortable and fun-to-drive SUV, according to company sources. 

With bold and masculine exterior design with striking front face, sharp character lines and unique rear design, which signals at clever packaging, the Elevate at front employs Honda's signature grille, which is flanked by sleek LED headlights. The sides are emphasised by pronounced wheel arches with plastic cladding, which runs along the bottom of the vehicle and smart looking diamond cut 17-inch diameter alloy wheels. The rear has a distinctive tailgate design and LED taillights. 

Developed by Honda R&D Asia Pacific centre in Thailand and the R&D team in India, which specifically worked on understanding potential target customers through extensive market surveys reflecting three main factors such as stylish exterior safety and comfort.  

The modern interior with a two-tone colour scheme is laced with a stylish meter with premium feel welcome graphic animation. The 7-inch high-definition full colour TFT multi-information display shows information such as fuel consumption, trip meter, outside temperature, G-Meter and a clock. There is a provision to customise the operations, including the meter set up, keyless access, lighting set up, door, and Honda ‘Sensing’.  

The 10.25-inch HD resolution screen at the top centre of the dashboard can be connected with various types of smart phones via wireless Apple CarPlay, Android Auto, Weblink, Bluetooth and USB. As an infotainment system interface, the screen is completed by a sub-screen, which provides access to some additional features such as the ASVM (Assistant Side View Monitor), ARVM (Assistant Rear View Monitor), Clock, Calendar, Compass, Customisable Picture, and shortcuts to commonly used Infotainment settings. 

Measuring 4312 mm in length, 1790 mm in width and 1650 mm in height, the Elevate has a wheelbase of 2650 mm. As per the dimensions and the wheelbase the compact SUV is comparable to the likes of Hyundai Creta, Kia Seltos and Maruti Grand Vitara. Spacious enough to seat five people, the vehicle offers a cargo space of 458-litre. Ground clearance is a good 220 mm.  

Using higher tensile steel application ratio to realise a ‘smooth and connected’ structure, which is lightweight, offers enhanced collision safety performance, best body balance, better stability and handling, the Elevate is powered by a 121 PS 1.5-litre i-VTEC DOHC petrol engine with VTC. Producing a peak torque of 145 Nm, the compact SUV is equipped with a 6-speed manual transmission or a 7-speed CVT (Continuously Variable Transmission).  

A front-wheel drive design, the Elevate features 6 airbags, ABS with EBD and brake assist, vehicle stability assist with agile handling assist, hill start assist, Honda lane watch camera, light crash performance, pedestrian protection, multi angle rear camera, emergency stop signal, Isofix compatible rear side seats with lower anchorages and top tether, and an immobiliser with anti-theft alarm.  

Toshio Kuwahara, Head of Regional Unit (Asia & Oceania), Honda Motor Co., Ltd. and President and CEO, Asian Honda Motor Co., Ltd. said, “Today’s World Premiere of the all-new Elevate is a stamp of commitment of Honda’s plans and aspirations for the country. The exports from India to several regions across the globe are growing continuously every year. With high level of quality standards to deliver products that exceed expectations of both local and worldwide customers, India has become one of the most important export hubs for Honda. Moving forward to 2050, Honda strives to realise carbon neutrality and zero traffic collision fatalities involving our motorcycles and automobiles. To achieve this target, Honda aims to increase the sales ratio of Battery Electric Vehicles and Fuel Cell Electric Vehicles sales to 100 percent globally by 2040, including India. For safety, we continue enhancing advanced technologies including the expansion of Honda ‘Sensing’ around the world and strengthening our safety education to reduce traffic accidents.” 

Takuya Tsumura, President & CEO, Honda Cars India Ltd. said, “With the unveiling of the All New Elevate, we embark on a new journey with Honda's strong product offering in the booming SUV segment in India. Honda enjoys strong leadership and popularity in sedan segments. There has been very high anticipation amongst Honda loyalists and overall market, who have been eagerly waiting for the new model. We are confident that the Elevate will further strengthen the bond with our esteemed customers and soon become our strong third pillar of business besides the City and Amaze. We have a robust product strategy to strengthen our premium play in the market and Elevate is first model among the 5 new SUVs that will be launched by Honda in India by 2030.”  “Aligning with our global vision towards carbon neutrality by focusing on electrified powertrains, we will launch Honda’s first Battery Electric Vehicle (BEV) based on this SUV within next 3 years in India,” he added.

Comments (0)

ADD COMMENT

Link Copied!

Kia India has announced a significant change to its leadership team, naming Sunhack Park as Chief Sales Officer (CSO) and Joonsu Cho as Chief Business Officer (CBO).

As the new CSO, Park will head Kia India’s sales strategy, focusing on sustainable growth, improving operational efficiency and expanding the brand’s market reach. He brings over 28 years of international automotive experience, having held key leadership positions at Kia Headquarters in South Korea, the Middle East & Africa (MEA) and India.

Cho, in his role as CBO, will be responsible for crafting business strategies, overseeing production planning and export logistics, leading cross-functional teams and forging strategic alliances to ensure operational excellence. He has over 32 years of leadership experience from global roles in Australia, the UK and Europe.

Sunhack Park, said, “I am privileged to take on the role as Chief Sales Officer. This is an exciting phase for the brand as we continue to expand our presence in a dynamic and evolving market. My focus will be on driving sales growth, optimizing operational efficiency, and strengthening our dealer and partner ecosystem.”

Joonsu Cho, said, “I am honored to assume the role of Chief Business Officer. Kia India has made remarkable strides in the market, and my priority will be to develop and execute robust business strategies that support sustainable growth and operational excellence.”

Comments (0)

ADD COMMENT

Link Copied!

RattanIndia Enterprises-owned Revolt Motors, a leading electric motorcycle brand, is strengthening its leadership team and has appointed Raghava Rao as its new Chief Business Officer (CBO).

Rao, a seasoned industry leader, comes with over two decades of diverse experience across the automotive sector, spanning two-wheelers, tractors, three-wheelers and commercial vehicles.

Prior to joining Revolt Motors, he has held senior leadership positions at Kinetic Engineering, Bajaj Auto, Tata Motors, Piaggio Vehicles and TI Clean Mobility (Montra Electric).

Roy Kurian Joins Revolt Motors As President

Rao has expertise in channel sales, customer support, customer experience and market insights, with a proven track record of driving business growth and customer success.

Anjali Rattan, Chairperson, RattanIndia Enterprises, said, “We are delighted to welcome Raghava Rao to the Revolt family. His deep expertise in the automotive industry and proven leadership across multiple business functions will play a crucial role in accelerating our growth journey and further strengthening Revolt’s position as India’s No.1 electric motorcycle brand.”

Rao is an alumnus of the Indian School of Business (General Management Program), holds a B.Tech degree from BITS Pilani, and a PGCSM from XLRI Jamshedpur.

Comments (0)

ADD COMMENT

Link Copied!

Mumbai-headquartered SUV major Mahindra & Mahindra has launched the new Thar with prices starting at INR 999,000. The vehicle incorporates design changes, comfort features and technology integration, engineered for urban travel and weekend adventures.

The popular SUV has gone home to over 300,000 customers, now features a new exterior, which includes a front grille, a dual-tone front bumper and R18 alloy wheels. The interior includes a black theme dashboard and a new steering wheel. It is available in six colour options, including two new additions: Tango Red and Battleship Grey.

For comfort and convenience, the Thar features rear AC vents for second-row passengers, a sliding armrest and a dead pedal (automatic transmission models). Door-mounted power windows, a rear-view camera and an internally operated fuel lid are included. The vehicle also has a rear wash & wiper and an A-Pillar entry assist handle.

The Thar is equipped with a 26.03 cm HD infotainment screen that supports Android Auto and Apple CarPlay. Other tech includes Type-C USB ports and Adventure Stats Gen II, which provides off-road data such as a racing tab, altimeter, outside temperature and pressure, trip meter and steering direction.

Mahindra offers a range of engine options paired with transmissions – a 6-speed manual or a 6-speed torque converter automatic – in RWD as well as 4X4 configurations.

Nalinikanth Gollagunta, CEO - Automotive Division, Mahindra & Mahindra, said, “Over the years, Thar has become more than just an SUV – it’s a symbol of freedom, adventure, and a lifestyle that resonates deeply with our customers. At Mahindra, we are committed to listening to our customers and evolving with their needs, which is why the New Thar reflects both their feedback and our dedication to provide the best to our customers. By blending new design elements, smart technology, enhanced comfort and convenience features, the new Thar offers an unparalleled driving experience that empowers our customers to explore limitless possibilities in both urban and off-road settings.”

Comments (0)

ADD COMMENT

Link Copied!

Stellantis-owned Citroen India has launched the new Aircross X SUV, the latest addition to its premium X-Series portfolio, with an introductory price starting at INR 829,000. The launch, the company said, is a key step in the brand’s Citroen 2.0 ‘Shift Into the New’ strategy, positioning the SUV as a feature-rich, spacious option for Indian customers.

The new Aircross X elevates its segment with significant interior and technology upgrades. The cabin features an enriched design with a leatherette-wrapped instrument panel, chic gold accents and a bezel-less 10.25-inch infotainment screen paired with a 7-inch digital cluster. Comfort is enhanced with ventilated leatherette seats, diffused ambient lighting and the brand’s signature Advanced Comfort Suspension.

A standout feature is the introduction of CARA, billed as India’s first multilingual, intuitive in-car companion. CARA can communicate in 52 languages, control essential vehicle functions and prioritise safety with voice SOS and crash alerts. Driving convenience is further improved with Proxi-Sense Passive Entry, Cruise Control and a HALO 360deg Camera with Satellite View.

Emphasising the model’s safety credentials, the launch follows the recent 5-star Adult protection rating awarded to the Aircross 5S variant in the Bharat New Car Assessment Program (BNCAP).

The New Aircross X is available in 5- and 7-seater configurations with options for both ICE and CNG engines. Bookings are now open across all Citroen dealerships and online.

Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, said, “The new Aircross X is an SUV designed around the real needs of Indian families – space, comfort, safety and smart innovation. With the debut of CARA, we’re making everyday mobility more intuitive and personal. What makes the New Aircross X unique is that it blends the practicality of a family SUV with the premium feel of our X-Series design. It is a versatile SUV that’s aspirational, yet accessible.”

Comments (0)

ADD COMMENT

Link Copied!