- Michelin
- Bridgestone
- Continental
- Giti
- Brand Finance
Lucid Motors Reveals Specs and Price for Tesla-rival Lucid Air
- by MT Bureau
- September 10, 2020

Lucid Motors, a US-based electric vehicle manufacturer has unveiled the production details for the highly anticipated Lucid Air, a pure electric luxury sedan.
At the global web broadcast, ‘Dream Ahead’, Lucid Motors unveiled a new approach in automotive packaging called the ‘Lucid Space Concept’. This new approach leverages the miniaturisation of Lucid’s in-house developed EV drivetrain to optimise interior cabin space. The concept is central to the architecture of the Lucid Electric Advanced Platform (LEAP) upon which the Lucid Air, and forthcoming Lucid vehicles, will be built. It’s a holistic, clean-sheet approach to advanced EV construction, without using existing ‘off the shelf’ solutions so often seen in EVs from legacy automakers. Lucid motors claims that with improved electric motors and packaging of the entire electric powertrain, Lucid is able to reclaim that space for passengers and their comfort. This extends the philosophy of hyper-efficiency embedded in every facet of Lucid Air, from energy to spatial efficiency.

Taking Tesla head-on
With up to 1,080 horsepower available in a dual-motor, all-wheel-drive architecture, the Lucid Air is said to achieve quarter-mile times as quick as 9.9 seconds (402 metres in 9.9 seconds) on a consistent, repeatable basis. To date, it is the only electric sedan able to achieve a quarter-mile time under 10 seconds. The power of the Lucid Air is complemented by an available extended-range capability that achieves an estimated EPA range of up to 517 miles (832 km) on a single charge.
It is also being claimed that Lucid Air could recharge at 20 miles per minute (32 kms/minute) when connected to a DC fast charger. In real world conditions, this is speculated to be 300 miles (482 kms) from 20 mins of charging. The new in-house developed, compact 113kWh extended-range battery pack is a result of 10 years of experience and over 20 million miles of real-world testing. Lucid’s race-proven technology was developed through world’s leading electric racing championships and boasts of a custom Battery Management System (BMS), clever cell packaging and world-class energy density.
Sustainability meets luxury meets practicality meets safety
Lucid Motors lays claim that this electric vehicle is not just the most aero-efficient vehicle but also comes with one of the largest trunks in an electric car with storage capabilities in both the front and the rear compartments.
The cabin comes with next-gen free-form displays which comes with a seamless way of interacting with the vehicle software and human-centric interface. It comes with a 34-inch curved Glass cockpit 5K display. a retractable central Pilot Panel sits in finger-tip reach of the driver and passenger for deeper control of the vehicle’s systems and functions. To complement the digital displays, several highly tactile, precision-milled physical controls are present, including ribbed turbines for steering wheel functions, a volume control roller, and alloy toggle switches for tuning climate settings.
Lucid Air’s advanced driver-assistance system (ADAS), Lucid DreamDrive, is said to be a first-of-its-kind platform combining the most comprehensive sensor suite on the market with a cutting-edge Driver Monitoring System (DMS), all standard on the Lucid Air Dream Edition. It is the first system of its kind to offer 32 sensors, covering vision, radar and ultrasonics, plus the world’s first standard high-resolution LIDAR in an EV, all working alongside the standard DMS and geo-fenced HD mapping to provide the safest possible approach to Level 2 and Level 3 driver assistance technologies.
Lucid Air’s headlamps are a Micro Lens Array system comprised of thousands of ‘light channels.’ Developed entirely in-house, this technology provides one of the brightest, most precise and advanced lighting systems. Digital steering of light direction is possible by digitally switching light channels in different directions.
Lucid has collaborated with Amazon to bring an advanced Alexa Built-In implementation directly into Lucid Air allowing the driver and the passenger to access navigation, calling, streaming media, smart home control, and adding items to a shopping cart or to-do list – all while keeping their eyes on the road and their hands on the wheel. The Lucid implementation of Alexa also provides an expanded set of localized vehicle control features of Lucid Air including HVAC, all with a simple voice command. When a driver uses Alexa there will also be visual support for commands via the Lucid Air’s Glass Cockpit display. Over time, the available feature set will continue to grow via Lucid’s built-in Over-the-Air (OTA) updates.
Beginning of the EV price war
The Lucid Air will be available initially in North America, offered in four model ranges:
-The Air, the starting point for the lineup, available in 2022 and starting below $80,000
($72,500 after USA federal tax credit)*
-The well-equipped Air Touring model, available late 2021, from $95,000
($87,500 after USA federal tax credit)*
-The fully equipped Air Grand Touring, available mid 2021, from $139,000
($131,500 after USA federal tax credit)*
-The all-inclusive, limited-volume Air Dream Edition, available spring 2021, at $169,000
($161,500 after USA federal tax credit)*
Check out the video on the global reveal here-
- Spinny
- Sachin Tendulkar
- campaign
- Niraj Singh
- Tanaya Mahendru
Spinny Launches New Quality Assurance Campaign Featuring Sachin Tendulkar
- by MT Bureau
- April 22, 2025

Spinny, a leading platform for buying and selling vehicles, has launched a new brand campaign ‘God Promise’, which features Indian cricket legend Sachin Tendulkar, who also happens to be an early investor in the company.
The God Promise campaign with the message ‘Trust us – we mean it’ aims to reiterate that the used vehicles sold on the platform come with a peace of mind assurance, which includes 3-years warranty with Assured+, over 10,000 model availability, 5-day moneyback guarantee and a best price guarantee for both buyers and sellers.
Sachin Tendulkar, "This campaign clicked with me because it's rooted in something I’ve always believed in – trust must be earned and honoured. With ‘God Promise,’ Spinny isn’t just making a statement. They’re making a stand—for simplicity, sincerity, and joy in car buying and selling.”
Niraj Singh, Founder & CEO, Spinny, added, “Sachin has always stood for excellence and trust – values that are deeply embedded in Spinny’s DNA. ‘God Promise’ is simply a reflection of that. We're turning those values into a clear, public commitment. This isn’t just a campaign built on specs and stats – it’s just an extension of how we work. With him as both the face and a strategic investor in Spinny, trust and quality aren’t claims – they’re givens. And that, to us, is the ultimate assurance.
Tanya Mahendru, Creative Director, added, “With Sachin as the face of the brand, god promise was the most natural derivative.”
- Mahindra & Mahindra
- R Veluswamy
- Mahindra Logistics
- Dr Anish Shah
- Veejay Nakra
- Hemant Sikka
- Ram Swaminathan
- Rajesh Jejurikar
Mahindra Rejigs Top Management
- by MT Bureau
- April 21, 2025

Mumbai-based automotive major Mahindra Group has rejigged its top leadership team to further strengthen the company’s market position.
The company has announced that Hemant Sikka, currently President of Farm Equipment Sector will take over the role of MD & CEO of Mahindra Logistics. He will succeed Ram Swaminathan who has stepped down to pursue other professional interests.
Furthermore, Veejay Nakra, currently President Automotive Division, has been appointed the President for Farm Equipment Business (FEB), which is among Mahindra’s large and profitable businesses with a ROCE of over 60 percent. The company sees huge opportunity to further grow the business and expand globally. He will continue to report to Rajesh Jejurikar, Executive Director & CEO, Auto & Farm Sector, Mahindra & Mahindra .
In addition, R Velusamy, currently, President Automotive Technology and Product Development, will take on the role of President of the Automotive Business (AB). He will be tasked to prepare the Automotive Business with technology innovation and lead opportunities for growth in domestic as well as global markets.
Mahindra has announced that it will now integrate the SUV and LCV (less than 3.5 tonne) business under one leadership to make the business more agile and collaborative, from engineering products to faster time to market. He will also report to Jejurikar.
Dr Anish Shah, Group CEO & Managing Director, Mahindra & Mahindra, said, “These leadership changes ensure that we have strong, proven leaders at the helm of our key businesses. Their experience will enable us to drive significant growth and create greater value for our customers and shareholders. We thank Ram for his contributions to the company, and wish Hemant, Veejay, and Velu the very best for the journey ahead.”
- Hyundai Motor India
- e Exter
- Venue
- Creta
- Alcazar
- Tucson Verna
- Aura
- Grand i10 NIOS
- i20
- Ioniq 5
- Tarun Garg
Every Second Hyundai Vehicle Sold In India Came Equipped With Sunroof
- by MT Bureau
- April 21, 2025

Hyundai Motor India, a leading manufacturer of passenger vehicles in the country, has has announced that every second vehicle it sold in India came with a sunroof.
The company shared that in FY2025, 53.2 percent of the Hyundai vehicles sold in the country was equipped with sunroof, what’s more the share of SUVs also increased to 68.5 percent from the earlier 63.2 percent a year ago.
At present, sunroof is offered as an optional feature in 12 out of 14 models in the Hyundai Motor India portfolio, which includes the Exter, Venue, Creta, Alcazar, Tucson Verna, Aura, Grand i10 NIOS, i20 and the Ioniq 5.
On the other hand, the demand for ADAS-equipped models grew to 14.3 percent from 6.7 percent a year ago.
Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India, said, “FY2024-25 has been a landmark year for Hyundai Motor India. The fact that two out of every third vehicle sold by us in India was an SUV is a testament to our deep understanding of Indian customers and our commitment to delivering innovation, safety and style. The doubling of ADAS variant contribution and growing popularity of sunroof-equipped models reflects the rising aspirations of our customers and their readiness to embrace global technologies. We shall continue to march forward with a focus on customer delight, offering products that are future-ready, feature-rich, and engineered for India.”
- Mercedes-Benz India
- Santosh Iyer
- Landmark Cars
- Sundaram Motors
- MAR20X
- Mahavir Motors
Mercedes-Benz Expands Southern Footprint With New State-of-the-Art Facilities In Bengaluru and Hyderabad
- by MT Bureau
- April 20, 2025

German luxury car brand Mercedes-Benz India has expanded its footprint in the southern market with the inauguration of three new state-of-the-art facilities across Bengaluru and Hyderabad, reinforcing its customer-centric ‘Go to Customer’ strategy.
In Bengaluru, the luxury carmaker opened a sprawling 2S (Sales & Service) facility with a Delivery Bay by long-standing partner Sundaram Motors on International Airport Road. The 47,000 sqft facility, built to Mercedes-Benz’s global MAR20X luxury retail standards, features 10 dedicated service bays, a Premium Aero Hub and a Mercedes Cafe. It also offers fast EV charging and quick repair zones, enhancing convenience and sustainability.
Hyderabad saw the addition of two new 2S facilities. Mahavir Motors inaugurated a 39,000 sqft outlet in a high-net-worth residential area near the city’s growing IT corridor. The facility, equipped with 19 service bays, combines digital interfaces with personalised service zones and eco-friendly features.
Landmark Cars also launched a new 12,000 sqft service centre in Hyderabad with six service bays. The facility offers specialised vehicle servicing, body paint work and Premier Express service for priority customers.
These openings mark a significant investment in customer engagement and service infrastructure in key southern metros, aligning with rising aspirations and demand for luxury vehicles in India.
Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “We are delighted to inaugurate 3 state-of-the-art luxury facilities in Bengaluru and Hyderabad, reaffirming our commitment to delivering the best customer experience and deepening our presence in these key markets. These modern facilities reflect Mercedes-Benz’s vision of offering a world-class luxury retail experience, backed by digital innovation, modern luxury design and personalised customer consultation. We continue to invest in our luxury retail experience, with sharp focus on elevating customer experiences by creating new standards in luxury automotive retail. We are creating desire for the brand not only in emerging markets, but also in key metropolises like Bengaluru and Hyderabad, where Mercedes-Benz has a strong brand presence.”
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