Lucid Motors, a US-based electric vehicle manufacturer has unveiled the production details for the highly anticipated Lucid Air, a pure electric luxury sedan.

At the global web broadcast, ‘Dream Ahead’, Lucid Motors unveiled a new approach in automotive packaging called the ‘Lucid Space Concept’. This new approach leverages the miniaturisation of Lucid’s in-house developed EV drivetrain to optimise interior cabin space. The concept is central to the architecture of the Lucid Electric Advanced Platform (LEAP) upon which the Lucid Air, and forthcoming Lucid vehicles, will be built. It’s a holistic, clean-sheet approach to advanced EV construction, without using existing ‘off the shelf’ solutions so often seen in EVs from legacy automakers. Lucid motors claims that with improved electric motors and packaging of the entire electric powertrain, Lucid is able to reclaim that space for passengers and their comfort. This extends the philosophy of hyper-efficiency embedded in every facet of Lucid Air, from energy to spatial efficiency.

Taking Tesla head-on
With up to 1,080 horsepower available in a dual-motor, all-wheel-drive architecture, the Lucid Air is said to achieve quarter-mile times as quick as 9.9 seconds (402 metres in 9.9 seconds) on a consistent, repeatable basis. To date, it is the only electric sedan able to achieve a quarter-mile time under 10 seconds. The power of the Lucid Air is complemented by an available extended-range capability that achieves an estimated EPA range of up to 517 miles (832 km) on a single charge.

It is also being claimed that Lucid Air could recharge at 20 miles per minute (32 kms/minute) when connected to a DC fast charger. In real world conditions, this is speculated to be 300 miles (482 kms) from 20 mins of charging. The new in-house developed, compact 113kWh extended-range battery pack is a result of 10 years of experience and over 20 million miles of real-world testing. Lucid’s race-proven technology was developed through world’s leading electric racing championships and boasts of a custom Battery Management System (BMS), clever cell packaging and world-class energy density.

Sustainability meets luxury meets practicality meets safety
Lucid Motors lays claim that this electric vehicle is not just the most aero-efficient vehicle but also comes with one of the largest trunks in an electric car with storage capabilities in both the front and the rear compartments. 

The cabin comes with next-gen free-form displays which comes with a seamless way of interacting with the vehicle software and human-centric interface. It comes with a 34-inch curved Glass cockpit 5K display. a retractable central Pilot Panel sits in finger-tip reach of the driver and passenger for deeper control of the vehicle’s systems and functions. To complement the digital displays, several highly tactile, precision-milled physical controls are present, including ribbed turbines for steering wheel functions, a volume control roller, and alloy toggle switches for tuning climate settings.

Lucid Air’s advanced driver-assistance system (ADAS), Lucid DreamDrive, is said to be a first-of-its-kind platform combining the most comprehensive sensor suite on the market with a cutting-edge Driver Monitoring System (DMS), all standard on the Lucid Air Dream Edition. It is the first system of its kind to offer 32 sensors, covering vision, radar and ultrasonics, plus the world’s first standard high-resolution LIDAR in an EV, all working alongside the standard DMS and geo-fenced HD mapping to provide the safest possible approach to Level 2 and Level 3 driver assistance technologies.

Lucid Air’s headlamps are a Micro Lens Array system comprised of thousands of ‘light channels.’ Developed entirely in-house, this technology provides one of the brightest, most precise and advanced lighting systems. Digital steering of light direction is possible by digitally switching light channels in different directions.

Lucid has collaborated with Amazon to bring an advanced Alexa Built-In implementation directly into Lucid Air allowing the driver and the passenger to access navigation, calling, streaming media, smart home control, and adding items to a shopping cart or to-do list – all while keeping their eyes on the road and their hands on the wheel. The Lucid implementation of Alexa also provides an expanded set of localized vehicle control features of Lucid Air including HVAC, all with a simple voice command. When a driver uses Alexa there will also be visual support for commands via the Lucid Air’s Glass Cockpit display. Over time, the available feature set will continue to grow via Lucid’s built-in Over-the-Air (OTA) updates.

Beginning of the EV price war
The Lucid Air will be available initially in North America, offered in four model ranges:
-The Air, the starting point for the lineup, available in 2022 and starting below $80,000
($72,500 after USA federal tax credit)*
-The well-equipped Air Touring model, available late 2021, from $95,000
($87,500 after USA federal tax credit)*
-The fully equipped Air Grand Touring, available mid 2021, from $139,000
($131,500 after USA federal tax credit)*
-The all-inclusive, limited-volume Air Dream Edition, available spring 2021, at $169,000
($161,500 after USA federal tax credit)*

Check out the video on the global reveal here-

Comments (0)

ADD COMMENT

Link Copied!

Japanese luxury brand Lexus India has introduced a new ‘Exquisite’ grade to its RX 350h line-up, strengthening the model’s presence in the luxury SUV segment.

The new RX 350h Exquisite grade starts at INR 8.99 million (ex-showroom), which goes up to INR 10.09 million (ex-showroom).

The RX 350h Exquisite grade features Lexus’ hybrid system, which combines a highly efficient 2.5-litre inline 4-cylinder engine and high-output motor. It includes a bipolar nickel-metal hydride battery with enhanced performance. On the inside, it gets 10-way power adjusted front seats, heated and ventilated seating for front & rear seats and ambient lighting.

The RX 500h F-SPORT grade is the only Performance Hybrid Electric Turbocharged Luxury SUV in India. The 2.4 L-T HEV on the RX 500h features a front unit integrating a 2.4-L turbocharged engine, motor, a 6-speed automatic transmission and an eAxle with a built-in high output motor driving the rear wheels. The RX 500h features Dynamic Rear-Wheel Steering and DIRECT4 technology for acceleration.

The RX features a Mark Levinson 21-speaker audio system and offers Lexus Safety System+ with Dynamic Radar Cruise Control, Cross Traffic Alert and Safe Exit Assist with Blind Spot Monitor.

Between January and November this year, the RX model recorded 12 percent growth, reflecting rising demand for luxury SUVs in the country. During the same period, SUVs contributed about 40 percent to Lexus India’s overall performance, underscoring the RX’s pivotal role in driving the brand’s momentum.

Hikaru Ikeuchi, President, Lexus India, said, ‘The Lexus RX represents our dedication to luxury, design, performance, and sustainable mobility. As the luxury SUV segment continues to grow, the introduction of the new Exquisite grade allows us to offer guests a wider range of options and features to choose from. This enhancement reflects our continued commitment to expanding our portfolio and elevating the Lexus experience in India, supported by advanced technology and a guest-first philosophy.”

Comments (0)

ADD COMMENT

Link Copied!

JSW MG Motor India has announced that its luxury retail channel, MG SELECT, has crossed a triple milestone: reaching 1,000-unit sales, inaugurating its 15th Experience Centre and maintaining the second position in India’s luxury EV market.

The network now encompasses 15 Experience Centres across 14 cities in India, reinforcing the brand's commitment to delivering an exclusive automotive retail journey. The recent inauguration of the 15th store in Jaipur further underscores the brand's ambition to redefine luxury mobility.

The milestone also highlighted sustained market demand for the select portfolio and is a key driver behind the brand’s 32 percent YTD growth in 2025.

The company claimed that the MG Cyberster, India's highest-selling sports car, has a 4–5 month waiting period, and the MG M9 - Presidential Limousine shows strong momentum in the luxury MPV segment. The MG Cyberster is available at an ex-showroom price of INR 7.49 million, while the MG M9 is available at an ex-showroom price of INR 6.99 million.

Anurag Mehrotra, Managing Director, JSW MG Motor India, said, "Our rise to become the second largest luxury EV brand in the country speaks to a singular belief. True luxury is felt in every touchpoint when precision, ambition and care move together. Through MG SELECT we have crafted an ownership world where innovation meets desire and where every interaction feels intentional. We are shaping the next era of electric mobility for India’s most discerning customers, with a commitment that is both bold and deeply personal.”

The MG SELECT Experience Centres are spaces for the brand's flagship vehicles. These venues provide an immersive, gallery-like setting, ensuring the display of these models is the focal point of the customer interaction. The Jaipur showroom, located at Tonk Road near Sanganer Flyover, exemplifies the MG SELECT philosophy of ‘Reimagining Luxury’, featuring spacious, serene, and technologically advanced environments that elevate the car buying journey.

Comments (0)

ADD COMMENT

Link Copied!

Maruti Suzuki India has been awarded a 5-star Bharat NCAP safety rating for its e Vitara, marking a moment for the company's electric vehicle strategy.

The e Vitara is built on Suzuki’s Heartect-e platform designed for electric vehicles to deliver strength, structural rigidity and advanced high voltage protection. The ‘Made-in-India, Made-for-the-World’ e Vitara is designed and tested for temperature conditions across the world, ensuring performance from as high as 60deg Celsius to as low as -30deg Celsius. The model is offered with 49 kWh and 61 kWh battery options.

Nitin Gadkari, Minister of Road Transport and Highways of India, said, “Congratulations to Maruti Suzuki for achieving 5-star Bharat NCAP in both adult and child occupant protection for their e Vitara. I am especially glad that Maruti Suzuki has shown real leadership in providing 7 airbags as a standard across all variants of the e Vitara.”

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “The 5-star Bharat NCAP rating for e Vitara, our first Battery Electric Vehicle, is a moment of immense pride for all of us at Maruti Suzuki. Using the Bharat NCAP 5-star rating, we will export the e Vitara to more than 100 countries of the world. Bharat NCAP’s globally benchmarked stringent vehicle test protocols have been a catalyst in empowering customers to make informed decisions. I thank the Minister Gadkari, the officials in his Ministry and test agencies for their rigorous efforts and commitment in shaping India’s journey towards safe mobility.”

The e VITARA’s body structure uses more than 60 percent ultra-high tensile and high-tensile strength steel. Its battery protection system incorporates a structural design with an energy-absorbing battery pack mounting structure.

Key safety features include 7 standard airbags (including the Driver's knee airbag), Level 2 ADAS (Automatic Emergency Braking, Lane Keep Assist, Adaptive Cruise Control), Hill Hold Control, ABS with EBD and Brake Assist, Electronic Stability Program (ESP) and a 360-degree Surround View Camera.

Comments (0)

ADD COMMENT

Link Copied!

Mahindra has marked a major milestone in its nationwide electric vehicle (EV) infrastructure expansion with the inauguration of its first dealership-based ultrafast charger – a 180 kW Charge_IN station.

This is the first of many such installations planned across Mahindra dealerships, forming a key pillar of the company’s commitment to building India’s ultrafast charging network.

This initiative scales up Mahindra’s Charge_IN ecosystem, complementing the 250 highway fast-charging stations already announced. The new 180 kW ultrafast chargers will enable EV users to charge quickly and conveniently at strategically located dealerships across the country, with 24x7 on-ground support.

Comments (0)

ADD COMMENT

Link Copied!