Mahindra Is Eyeing An Uptake Of Its EVs In The Bengal Market

Mahindra Is Eyeing An Uptake Of Its EVs In The Bengal Market

Mahindra & Mahindra has launched the SUVs BE6 and XEV 9e electric SUVs in West Bengal. The company introduced them at a function in Kolkata. Present at the function was Rahul Kamani, Managing Director, NR Autos (the Kolkata dealer), and Joysubha Mukherjee, the Mahindra Regional Business Manager.  
Commenting on how the market penetration for Mahindra is changing in Bengal, especially in the electric vehicle era, Kamani noted, “Mahindra still has a dominance in the internal combustion engine segment. However, the EV race has seen changes in the market race. Earlier, Mahindra had a 15 percent market share in the state but we expect that to grow up to 22 percent in the next fiscal with the introduction of the new models.” 
Besides the metropolitan area, Kamani has a dealership network that spans several districts including South and North 24 Parganas. It is also coming up with a new showroom in Arambagh. 
Alluding to the supply chain model that will be used for deeper penetration of EVs in the state, Mukherjee noted, “We will use our own dealership network other parts of Bengal as we have a robust on ground presence. This launch is mainly slated for Kolkata and nearby localities.” 
The launch event witnessed an overwhelming response from car enthusiasts, industry experts and potential buyers eager to experience the future of electric vehicles. With Mahindra’s commitment to redefining mobility, the BE6 and XEV 9e showcased a range of industry-first features including ADAS Level 2++ technology with five radars and a vision camera, high-performance computing powered by Qualcomm Snapdragon 8295 and secure 360-degree live footage recording. 
Alluding to the demand for EVs in Bengal, Kamani noted, “EV segment has picked up pace in the last one year because of more charging stations. The state government has formulated a plan to boost up the charging infrastructure in the state this year. Hence, the market remains very bullish and the business is going to grow in double digit.”
He added, “Earlier, we used to sell around 150 electric vehicles that were made in the old platform. Today, we are going increase the sales as there has been good market response. We expect around 300 bookings and we believe that these two models will have a good urban and rural penetration.” 
NR Autos – a division of the 100-year-old Narbheram Group of Companies – has started accepting bookings for the two ‘born’ EVs at its showrooms in Chowringhee and Salt Lake, effective 14 February 2025. Those who book either of two electric vehicles, will have the opportunity to choose from a variety of attractive colour options without any price difference. The ex-showroom price of the BE6 starts at INR 1,940,000 and INR 2,240,000 for the XEV 9e, depending on the battery pack configurations.
Speaking on this occasion, Kamani said, “At NR Autos, we are proud to be part of Mahindra’s vision of ‘Unlimit India,’ which pushes the boundaries of innovation and performance. This grand launch event celebrates technology, sustainability and superior engineering, reaffirming Mahindra’s leadership in the electric mobility sector. With a structured production ramp-up ensuring optimised delivery timelines, Kolkata’s automobile enthusiasts can now look forward to owning a vehicle that not only sets new benchmarks in performance and safety but also represents the future of sustainable transportation.”

Key Specs

BE6

XEV 9e

Range

557 - 683 km

542 - 656 km

Battery Capacity

59 - 79 kWh

59 - 79 kWh

Charging Time AC

6 / 8.7 h (11 .2kW / 7.2 kW Charger

6 / 8.7 h (11 .2kW / 7.2 kW Charger)

Power

228 - 282 bhp

228 - 282 bhp

Charging Time DC

20Min with 140 kW DC

20Min with 140 kW DC

Boot Space

455 Litres

663 Litres

Zenvo Automotive Appoints Mark Harrison As Chief Commercial Officer

Zenvo Automotive Appoints Mark Harrison As Chief Commercial Officer

Zenvo Automotive, a manufacturer of limited-edition hypercars based in Præstø, Denmark, has appointed Mark Harrison as its new Chief Commercial Officer, bringing in a seasoned expert from the premium and performance car sector. His arrival marks a significant step in the company’s ambitious growth strategy as it prepares for the final development phase of its highly anticipated V12 Aurora hypercar. Harrison will oversee all commercial operations, including sales, marketing, public relations, global events and the expansion of the dealer network, working closely with the established leadership team comprising Chairman Jens Sverdrup, Chief Technical Officer Jon Gunner and Design Director Christian Brandt.

With three decades of industry experience, Harrison joins Zenvo from Praga Cars, having previously held influential management roles at McLaren Automotive and BMW Group, including its MINI division. His comprehensive understanding of the luxury automotive landscape is expected to be instrumental as the company moves towards the Aurora’s launch. Harrison’s appointment reinforces the management structure during this critical period, ensuring the commercial strategy aligns with the final engineering and design efforts to bring the new hypercar to market.

Jens Sverdrup, Chairman, Zenvo Automotive, said, “It is great to welcome Mark to the team, and to benefit from his experience and insight of the industry. We have known each other for many years, and our professional paths have crossed on several occasions, so I know first-hand what an impact he will be able to make. We are at an exciting part of the programme, and this appointment also highlights, once again, the talent that this project is attracting as we gear up for the launch of Aurora.”

Harrison said, “It’s really exciting to join Zenvo’s team and help bring to market a truly exceptional car in both its design and technical specification. I have admired the brand since the Aurora was announced and especially how the programme is pushing the boundaries in such a competitive sector. I have shared offices, showrooms, show stands and factories with great teams wherever I have worked, but this will be my first V12. I feel privileged to now have an opportunity to work together with this strong and passionate team helping bring this stunning car to market later this year.”

Renault Reveals The Name Of Its Upcoming Show-Car: Bridger Concept

Renault Reveals The Name Of Its Upcoming Show-Car: Bridger Concept

Renault has unveiled the name of its latest show-car, the Bridger Concept, as part of its continued international expansion. This model serves as a precursor to a forthcoming production vehicle, specifically an urban SUV designed with new dimensions to accommodate the evolving needs of city-dwelling families.

The Bridger Concept stands out with its bold and robust design, featuring surprisingly compact proportions. Measuring under four metres in length, it maximises interior space, demonstrating that a smaller footprint does not necessitate a compromise on roominess. The name itself, derived from the English word ‘bridge’, was chosen for its connotations of strength, connection and linkage. This choice highlights the vehicle's assertive styling and reinforces the brand's commitment to fostering human connections within the cabin, a core aspect of its ‘voitures à vivre’ philosophy.

A comprehensive reveal of the Bridger Concept is scheduled for 10 March 2026. This unveiling will occur during the presentation of Renault Group's futuREady strategic plan, with the entire event being streamed live from the company's official events platform.

Explaining the thinking behind the name of the new show-car, Sylvia dos Santos, Head of Naming Strategy with Renault's Global Marketing Division, said, “With Renault Bridger, we are adding to our family of names based on English words.  This one comes from the word 'bridge', with the letters 'ER' added for identification. The name Renault Bridger is part of the same approach as the name of Renault Duster. It’s a powerful, robust and versatile name, ideal to identify our new urban SUV show-car and open a new page in our international offensive!”

Axis Bank Becomes Preferred Financer For Tesla In India

Tesla - Axis

Axis Bank has announced its appointment as a preferred financer for Tesla in India, which will see the company provide financing solutions for customers purchasing Tesla vehicles as part of a nationwide rollout.

The collaboration covers major metropolitan areas and emerging electric vehicle (EV) hubs. The initiative is designed to integrate with Tesla’s global ownership model by using digital onboarding to manage the purchase journey.

Axis Bank has developed specific auto-loan products for the premium EV segment. These offerings focus on repayment flexibility and digital processing speeds.

It includes loan tenure options extending up to 10 years. Customised structures designed to align with individual customer cash flows. A fully digital onboarding process intended to reduce sanction turnaround times. Coverage across all-India locations to support Tesla’s market entry.

Munish Sharda, Executive Director, Axis Bank, said, “As electric mobility gains momentum in India, Axis Bank is proud to collaborate with Tesla to help accelerate this transition. Through this collaboration, we are bringing together world-class electric vehicles with innovative, tailored financing solutions and seamless customer engagement. This makes it easier for customers to adopt sustainable mobility without compromising on convenience or flexibility. This initiative reflects our continued focus on responsible banking and future-ready solutions.”

Vietnamese Automaker Segments Portfolio Into Ultra-Luxury, Mass-Market And Commercial Lines

VinFast - Lac Hong

Vietnamese electric vehicle brand VinFast has announced the completion of its strategic restructuring into three automotive brand lines. The company officially unveiled two flagship models, the Lac Hong 800S and the Lac Hong 900S, to head its ultra-luxury marque.

The restructuring divides the portfolio into the Lac Hong ultra-luxury line, the VF passenger vehicle range and the Green commercial mobility brand. VinFast has maintained a leadership position in Vietnam for 16 consecutive months, delivering 175,099 vehicles in 2025.

The three brands target different market segments to support the company's next phase of development:

  • Lac Hong: Comprises the 900 LX, 900S, and 800S models.
  • VF: Includes a portfolio of passenger EVs from the VF 3 to the VF 9 and the VF MPV 7.
  • Green: Developed for commercial mobility, featuring the Limo Green, Herio Green, Nerio Green and Minio Green models.

The new Lac Hong 800S and 900S models use design elements inspired by Vietnamese heritage, such as a grille with vertical slats and emblems evoking the Lac bird. Interior materials include Nappa leather, wood and gold-plated accents.

They are equipped with a tri-motor system with one front motor and two rear motors; a combined output of 460 kW and a fully active suspension system for ride comfort and stability.

On the inside, it gets executive seating and power-assisted doors. The 900S includes a privacy partition, a projection entertainment system and a workstation.

The Lac Hong 800S and 900S are scheduled for commercial launch in 2027.

At present, VinFast operates manufacturing facilities in Vietnam and India, with planned operations in the United States. The facility in Thoothukudi, Tamil Nadu, represents a USD 500 million investment and is designed to produce 150,000 vehicles annually.

Duong Thi Thu Trang, Deputy CEO of Global Automotives, VinFast, said, “Following a period of accelerated growth - achieving the No.1 position in Vietnam and establishing our presence in key regional markets - the completion of our three-brand structure lays the foundation for our next phase of development: structured, professional and breakthrough-driven. The Lac Hong 800S and 900S stand as further proof of VinFast’s technological mastery, product development capability and advanced manufacturing expertise. We believe products created by Vietnamese intellect, craftsmanship and resilience not only inspire national pride but also convey a powerful message about Vietnam’s cultural heritage and technological stature in this new era of global advancement.”