Mahindra Is Eyeing An Uptake Of Its EVs In The Bengal Market
- By Gaurav Nandi
- February 12, 2025
Mahindra & Mahindra has launched the SUVs BE6 and XEV 9e electric SUVs in West Bengal. The company introduced them at a function in Kolkata. Present at the function was Rahul Kamani, Managing Director, NR Autos (the Kolkata dealer), and Joysubha Mukherjee, the Mahindra Regional Business Manager.
Commenting on how the market penetration for Mahindra is changing in Bengal, especially in the electric vehicle era, Kamani noted, “Mahindra still has a dominance in the internal combustion engine segment. However, the EV race has seen changes in the market race. Earlier, Mahindra had a 15 percent market share in the state but we expect that to grow up to 22 percent in the next fiscal with the introduction of the new models.”
Besides the metropolitan area, Kamani has a dealership network that spans several districts including South and North 24 Parganas. It is also coming up with a new showroom in Arambagh.
Alluding to the supply chain model that will be used for deeper penetration of EVs in the state, Mukherjee noted, “We will use our own dealership network other parts of Bengal as we have a robust on ground presence. This launch is mainly slated for Kolkata and nearby localities.”
The launch event witnessed an overwhelming response from car enthusiasts, industry experts and potential buyers eager to experience the future of electric vehicles. With Mahindra’s commitment to redefining mobility, the BE6 and XEV 9e showcased a range of industry-first features including ADAS Level 2++ technology with five radars and a vision camera, high-performance computing powered by Qualcomm Snapdragon 8295 and secure 360-degree live footage recording.
Alluding to the demand for EVs in Bengal, Kamani noted, “EV segment has picked up pace in the last one year because of more charging stations. The state government has formulated a plan to boost up the charging infrastructure in the state this year. Hence, the market remains very bullish and the business is going to grow in double digit.”
He added, “Earlier, we used to sell around 150 electric vehicles that were made in the old platform. Today, we are going increase the sales as there has been good market response. We expect around 300 bookings and we believe that these two models will have a good urban and rural penetration.”
NR Autos – a division of the 100-year-old Narbheram Group of Companies – has started accepting bookings for the two ‘born’ EVs at its showrooms in Chowringhee and Salt Lake, effective 14 February 2025. Those who book either of two electric vehicles, will have the opportunity to choose from a variety of attractive colour options without any price difference. The ex-showroom price of the BE6 starts at INR 1,940,000 and INR 2,240,000 for the XEV 9e, depending on the battery pack configurations.
Speaking on this occasion, Kamani said, “At NR Autos, we are proud to be part of Mahindra’s vision of ‘Unlimit India,’ which pushes the boundaries of innovation and performance. This grand launch event celebrates technology, sustainability and superior engineering, reaffirming Mahindra’s leadership in the electric mobility sector. With a structured production ramp-up ensuring optimised delivery timelines, Kolkata’s automobile enthusiasts can now look forward to owning a vehicle that not only sets new benchmarks in performance and safety but also represents the future of sustainable transportation.”
Key Specs
|
BE6 |
XEV 9e |
|
Range |
557 - 683 km |
542 - 656 km |
|
Battery Capacity |
59 - 79 kWh |
59 - 79 kWh |
|
Charging Time AC |
6 / 8.7 h (11 .2kW / 7.2 kW Charger |
6 / 8.7 h (11 .2kW / 7.2 kW Charger) |
|
Power |
228 - 282 bhp |
228 - 282 bhp |
|
Charging Time DC |
20Min with 140 kW DC |
20Min with 140 kW DC |
|
Boot Space |
455 Litres |
663 Litres |
Maruti Suzuki e Vitara Gets 5-Star Bharat NCAP Safety Rating
- By MT Bureau
- December 02, 2025
Maruti Suzuki India has been awarded a 5-star Bharat NCAP safety rating for its e Vitara, marking a moment for the company's electric vehicle strategy.
The e Vitara is built on Suzuki’s Heartect-e platform designed for electric vehicles to deliver strength, structural rigidity and advanced high voltage protection. The ‘Made-in-India, Made-for-the-World’ e Vitara is designed and tested for temperature conditions across the world, ensuring performance from as high as 60deg Celsius to as low as -30deg Celsius. The model is offered with 49 kWh and 61 kWh battery options.
Nitin Gadkari, Minister of Road Transport and Highways of India, said, “Congratulations to Maruti Suzuki for achieving 5-star Bharat NCAP in both adult and child occupant protection for their e Vitara. I am especially glad that Maruti Suzuki has shown real leadership in providing 7 airbags as a standard across all variants of the e Vitara.”
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “The 5-star Bharat NCAP rating for e Vitara, our first Battery Electric Vehicle, is a moment of immense pride for all of us at Maruti Suzuki. Using the Bharat NCAP 5-star rating, we will export the e Vitara to more than 100 countries of the world. Bharat NCAP’s globally benchmarked stringent vehicle test protocols have been a catalyst in empowering customers to make informed decisions. I thank the Minister Gadkari, the officials in his Ministry and test agencies for their rigorous efforts and commitment in shaping India’s journey towards safe mobility.”
The e VITARA’s body structure uses more than 60 percent ultra-high tensile and high-tensile strength steel. Its battery protection system incorporates a structural design with an energy-absorbing battery pack mounting structure.
Key safety features include 7 standard airbags (including the Driver's knee airbag), Level 2 ADAS (Automatic Emergency Braking, Lane Keep Assist, Adaptive Cruise Control), Hill Hold Control, ABS with EBD and Brake Assist, Electronic Stability Program (ESP) and a 360-degree Surround View Camera.
Mahindra Launches First Dealership-Based Ultrafast EV Charger In Anantapur
- By MT Bureau
- December 02, 2025
Mahindra has marked a major milestone in its nationwide electric vehicle (EV) infrastructure expansion with the inauguration of its first dealership-based ultrafast charger – a 180 kW Charge_IN station.
This is the first of many such installations planned across Mahindra dealerships, forming a key pillar of the company’s commitment to building India’s ultrafast charging network.
This initiative scales up Mahindra’s Charge_IN ecosystem, complementing the 250 highway fast-charging stations already announced. The new 180 kW ultrafast chargers will enable EV users to charge quickly and conveniently at strategically located dealerships across the country, with 24x7 on-ground support.
Hyundai Motor India Wholesales Grow 9.1% In November
- By MT Bureau
- December 01, 2025
Hyundai Motor India, one of the leading passenger vehicle manufacturers, has reported wholesales of 66,840 units in November 2025, up 9.1 percent YoY as against 61,252 units last year.
This includes domestic sales of 50,340 units, up 4 percent YoY and exports of 16,500 units, up 27 percent YoY.
Tarun Garg, Whole-time Director & Chief Operating Officer, Hyundai Motor India, said, “Supported by GST 2.0 reforms, we continue to carry forward sales momentum with a year-on-year growth in our monthly domestic sales in November 2025. Further, our commitment to bolstering India’s role as a global manufacturing hub is further solidified with 26.9% year-on-year growth in monthly exports.”
He further added that the all-new Hyundai Venue SUV, the company's first software-defined vehicle in India, has received more than 32,000 bookings within a month of its launch. The new Venue features ccNC infotainment powered by Nvidia.
Toyota Kirloskar Motor Reports 28% Sales Growth In November
- By MT Bureau
- December 01, 2025
Toyota Kirloskar Motor (TKM) has announced its wholesales for November 2025, reporting total sales of 33,752 units, up 28 percent YoY.
This includes 30,085 units sold in the domestic market and 3,667 units exported.
Varinder Wadhwa, Vice-President, Sales–Service–Used Car Business, Toyota Kirloskar Motor, said, “Following a positive festive season supported by the government’s progressive GST reforms, we continue to witness a strong momentum, with a growth of 19 percent. The recent introduction of the Urban Cruiser Hyryder Aero Edition and Fortuner Leader Edition has also continued to help us reinforce this growth trajectory, receiving recognition across the country. The innovative initiatives such as the Drum Tao and the launch of the toyota experiential museum (tem) in Bangalore, have been highly appreciated, further strengthening customer engagement and brand connect.”

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