Mercedes-Benz India, the leading German luxury car manufacturer in the country, has achieved new milestones. In 2024, the company reported its best-ever sales performance in three decades with sales of 19,565 new vehicles in the country, up 12.4 percent YoY. With this, Mercedes-Benz India becomes the first luxury brand to have crossed the 200,000 units sales milestone in the country.

In 2024, the German luxury brand launched 14 new products, including 9 top-end The company attributed the performance to a combination of new launches, existing models and an enhanced retail customer experience.

Last year, Mercedes-Benz launched 14 new products including 9 ultra-premium models in the Indian market. The year also marked the company increasing sales of its EV models consisting of the – EQA 250+, EQB SUV, EQS SUV 580 and the Mercedes-Maybach EQS SUV - to over six percent, registering a growth of 94 percent YoY.

Crossing milestones

Mercedes-Benz was amongst the first luxury car brands to have entered the Indian automotive market. This commitment has been rewarded by the Indian consumers who have shown their preference towards Mercedes-Benz, and helped it cross the sales milestone of 200,000 units in the country.

The company shared that of the 200,000 Mercedes-Benz sold since 1994, 100,000 vehicles were sold in the last six years alone (2019-2024). The first 50,000 units sales milestone took 20 years (1994-2013), following the next 50,000 units in five years (2014-2018).

On the other hand, Mercedes-Benz Financial Services, the finance arm of the luxury car maker, has achieved INR 100 billion portfolio in India. Interestingly, every second Mercedes-Benz sold in the country was financed by the company.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “Mercedes-Benz continues to lead with its BEV roadmap, strengthening our commitment to sustainability. Our product offensive in 2025 begins with the debut of two eagerly awaited BEVs: the iconic G580 with EQ technology and the 'Made-in-India' EQS SUV 450. The G580 brings the iconic off-road capabilities of the G-Class into the electric age, setting new standards and unlocking unparalleled possibilities in luxury, performance, and sustainability. Following the success of the EQS SUV in India, we are happy to introduce its second variant, EQS SUV 450 in a 5-seater configuration. The EQS SUV 450 combines progressive technology, unparalleled luxury, and ample space with sustainability at its heart.

Expansion and new model launches

As part of its growth strategy for India, the company also marked the launch of two new EVs in the country – the 5-seater made-in-India EQS 450 SUV and the G 580 with EQ Technology.

Mercedes-Benz India also announced its 2025 roadmap for the country ‘Desire to Exceed’, which will see 8 new product launches in addition to facelifts and 20 new luxury touchpoints including expanding to new markets.

It expects its franchise partners will make investment of over INR 4.5 billion towards over the course of next three years.

Mercedes-Benz India has also pledged INR 75 million towards road safety initiatives in the country.

"At Mercedes-Benz, we will continue to shape the future of mobility in the digital era —pushing the boundaries of customer experience, service offerings, innovative products, and sustainability. Our commitment remains unwavering in providing excellence through tailored solutions crafted specifically for India, ensuring the best possible ownership experience for our customers,” concluded Iyer.

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Tata Motors, one of the leading passenger vehicle manufacturers in the country, has commenced the production of its flagship electric vehicle the Harrier.ev.

Launched on 3 June 2025 at prices starting INR 2.14 million, the Harrier.ev is the company’s most powerful, capable and intelligent SUV. It is available in two drive configurations Quad Wheel Drive and Rear Wheel Drive options.

Delivering supercar-like performance, the Harrier.ev features a dual-motor setup producing 158 PS (116 kW) at the front and 238 PS (175 kW) at the rear, generating a combined torque of 504 Nm. It accelerates from zero to 100 kmph in a segment-best 6.3 seconds.

Powered by a 75 kWh battery, the vehicle can add 250 km of range with just a 15-minute charge. The company claims that the EV is designed for true off-road enthusiasts and comes equipped with a Quad Wheel Drive system and six terrain modes, along with a Transparent Mode that allows drivers to see around and underneath the vehicle.

Inside, the SUV pampers occupants with indulgent technology and luxurious comfort. Highlights include the Ultra Glide Suspension with Frequency Dependent Damping, and the world's first 36.9 cm (14.53-inch) Harman Cinematic Infotainment Screen powered by Samsung Neo QLED technology—the first of its kind in an automotive application.

The customer deliveries for Harrier.ev is set to begin this month.

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Hyundai Motor India (HMIL) has announced a milestone of selling over 1.1 million sunroof-equipped vehicles in India over the last five years.

At present, Hyundai Motor India offers sunroof option in 12 out of its 14 models currently on sale in the country. To ensure cost efficiency, the automaker has localised panoramic sunroof to meet higher number of customer preferences. In 2024 alone, the company’s domestic sales saw 52 percent of vehicles equipped with sunroof, which went up to 54 percent during the H1 of CY2025.

Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India, said, “This milestone is a strong reflection of the modern Indian customer’s aspiration for premium experiences in everyday mobility. At HMIL, we have consistently worked towards democratizing global technologies and high-end features for a broader set of customers. Going forward, we shall continue with our commitment to shape the future of mobility, by blending cutting-edge technology and innovation and future-ready product offerings.”

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Mumbai-headquartered automotive major Mahindra & Mahindra will start deliveries of Pack Two for its Be 6 and XEV 9e electric SUVs by end-July with prices starting INR 2.19 million.  

The BE 6 and XEV 9e e-SUVs with Pack Two feature a 79 kWh battery option alongside the existing 59 kWh variant, which is claimed to offer a range of 500km and 400km respectively.

The e-SUV features a 16-speaker Harman Kardon sound system with Dolby Atmos, a full glass roof, Level 2 advanced driver assistance systems (Level 2 ADAS), a triple-screen wide cinemascope in XEV 9e and a race-ready Digital Cockpit in BE 6.

In addition, the BE 6 Pack Two comes with premium sage leatherette interiors from Pack Three, complemented by an elegant ivory roof finish to further enhance the cabin’s spacious and sophisticated feel.

Customers who had booked the e-SUVs and are waiting for deliveries will now have an option to upgrade their bookings for Pack Two featuring the 79 kWh battery.

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European automotive brand Renault India has inaugurated two new’R stores in Indore and Sagar, Madhra Pradesh as part of its new retail identity.

The initiative is part of Renault India’s brand experience and transformation strategy to align with evolving customer expectations, blending design innovation, digital integration and customer-first service.

Francisco Hidalgo, Vice-President Sales & Marketing- Renault India said, "Madhya Pradesh has been a priority market for us with the kind of reception our vehicles have received in the state. The opening of new’R stores in Indore and Sagar is an important step forward in scaling up our business expansion as per the renault. rethink. strategy, which puts focus on building positive customer experiences that showcase Renault’s global brand values while catering to local aspirations. With Madhya Pradesh now on our new’R store map, we are one step closer to creating a future-ready retail ecosystem across India. As we continue to expand our footprint, we intend to elevate the customer experience and set new benchmarks in automotive retail. Soon, we plan to unveil 2 more new’R store in India."

The new outlet will deliver Renault's New Visual Identity (NVI), featuring a sleek black façade and an updated logo designed in line with global standards making the urban car dealership more inviting and futuristic. The showroom places vehicles at the centre of the space that provides ample room for cars, allowing visitors to move freely and explore each model from various angles.

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