Mercedes-Benz India Launches ‘Dream Days’ Festive Campaign

Mercedes-Benz India Launches ‘Dream Days’ Festive Campaign

In celebration of India's dreamers and their aspirations, Mercedes-Benz India has announced the launch of its comprehensive festive campaign, ‘Dream Days’. Scheduled to run from 2nd September to 31st October 2025, the initiative is designed to make the ambition of owning a Mercedes-Benz more accessible than ever through a suite of tailored ownership benefits and experiential engagements.

The 360-degree campaign focuses on creating signature luxury experiences at every customer interaction. A core component is a range of innovative financial solutions aimed at empowering new and existing customers. For its entry and core model portfolios, Mercedes-Benz is introducing financial plans featuring exceptionally low monthly instalments, attractive interest rates and minimal down payments. First-time buyers will receive additional ‘Welcome Benefits’ when trading in their current vehicle.

Further enhancing flexibility, a unique ‘Seasonal Payment Plan’ allows customers to structure their payment schedules around periods of higher cash flow, such as bonus months, alleviating the burden of uniform monthly payments. A standout ‘Key to Key’ programme for select models like the S-Class enables customers to upgrade to a new vehicle after 24 to 36 months with zero down payment, effectively allowing them to own two new Mercedes-Benz cars within a four-year period.

Complementing these ownership advantages, Mercedes-Benz is elevating its customer service with nationwide ‘Service Clinics’. During these events, trained brand engineers will travel to various locations to provide personalised vehicle diagnostics and address owner concerns directly.

The campaign will culminate in the ‘Dream Days Festival’, a first-of-its-kind event touring six key cities: Chandigarh, Ahmedabad, Pune, Bengaluru, Chennai and Kochi. This two-day festival will offer participants hands-on driving experiences across specially designed tracks that demonstrate the capabilities of the brand’s sedans, SUVs, electric vehicles and high-performance AMG models. Attendees can also enjoy immersive brand experiences, such as the Burmester Sound Experience, fostering a deeper connection with the Mercedes-Benz brand.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, "India is a nation built on dreams – from startup founders, entrepreneurs to seasoned executives, every dreamer deserves the luxury that they aspire for. This festive campaign, hence, underlines our commitment to fulfil the aspirations of our customers, offering flexible and curated financial solutions, supporting them with their purchase decision. We are confident these financial solutions will find immense value among customers, creating excitement and positive momentum in the market this festive season.”

Renault Group

French automotive major Renault Group has launched futuREady India, a strategic initiative designed to integrate its Indian operations into the company's global value chain.

The plan aims to establish India as one of the brand’s top three markets by 2030 through a product offensive and the expansion of its manufacturing and engineering capabilities. Renault intends to generate EUR 2 billion in annual exports from India by 2030, covering vehicles, components and R&D services.

The group will expand its Indian portfolio to 7 models by 2030, focusing on high-value segments and multi-energy powertrains. These vehicles will be built on two shared platforms, RGEP (Renault Group Entry Platform) and RGMP (Renault Group Modular Platform), which support internal combustion, hybrid and electric configurations.

Following the recent introduction of the Duster SUV, Renault has previewed the Bridger Concept, a compact SUV that will include a fully electric variant. To support customer retention, the company has introduced the Renault Forever initiative, which includes a 7-year warranty.

Renault has also moved to full ownership of its manufacturing facility in Chennai to improve supplier integration and supply chain optimisation. This site, alongside an engineering centre employing 6,000 specialists, will transition into a global centre of excellence. The Chennai operations will now develop architectures and software for both the domestic Indian market and international projects, specifically supporting Renault’s requirements in regions such as South America.

Francois Provost, CEO, Renault Group, said, “With futuREady, our new Vision, Renault Group is accelerating its international growth by building on high-potential, fast-growing markets where the Group already has a strong presence. India, where we have been established for fifteen years, is a prime example: it represents more than one-third of the growth potential across the markets where the Renault brand already operates. India is set to become not only a growth market, but also a centre of excellence and an export hub. Thanks to the commitment and expertise of our local teams, it will strengthen the Group’s overall competitiveness. Thirty years ago, Renault Group began its first wave of international expansion. With futuREady, we are opening a new era in our global growth story – and India will be at the heart of it!”

Stephane Deblaise, CEO, Renault Group in India, said, “By 2030, we will offer a seven-model portfolio in India, spanning key segments from compact cars to larger SUVs, and featuring a full spectrum of electrified powertrains—from strong hybrids to fully electric vehicles. Leveraging world-class engineering, competitive manufacturing, and a clear, ambitious product roadmap, India is poised to be a major driver of sustained value for Renault Group.”

McLaren Automotive Names Kemal Curic As Chief Design Officer

McLaren Automotive Names Kemal Curic As Chief Design Officer

McLaren Automotive has appointed Kemal Curic as Chief Design Officer with effect from April 2026. As a new member of the Executive Leadership Team, Curic will guide the overall design vision and creative strategy for the entire McLaren Automotive range. His appointment marks a significant step in strengthening the brand’s future direction.

Bringing over 20 years of international automotive design expertise, Curic has worked extensively on both high performance and luxury vehicles. He joins McLaren following a tenure at Ford Motor Company, where he served as Global Design Director for Performance Vehicles and was responsible for some of the industry’s most celebrated performance car designs. His career reflects a consistent ability to honour a brand’s heritage while pushing design boundaries.

In his new position at McLaren, Curic will oversee all design disciplines, including interiors, exteriors, colour and materials as well as digital design. He will collaborate closely with engineering and product strategy teams to ensure McLaren continues to set benchmarks in lightweight construction, high performance and emotionally compelling luxury vehicles. Known for successfully evolving iconic cars without losing their essence, Curic’s grasp of performance DNA and his talent for blending innovation with brand authenticity make him an exceptional fit for the company.

Curic said, “McLaren is one of the most respected and aspirational brands in the world. I’m excited to be part of their journey to help shape the design vision of a company so deeply rooted in engineering excellence and racing heritage. I look forward to working with the talented teams at McLaren to create the next generation of breathtaking, purpose‑driven cars.”

Kia Europe Appoints Christophe Mandon As VP Sales And Ownership Experience

Kia Europe Appoints Christophe Mandon As VP Sales And Ownership Experience

Kia Europe has appointed Christophe Mandon as Vice President for Sales and Ownership Experience with effect from 13 April 2026. Reporting directly to Chief Operating Officer Sjoerd Knipping, Mandon will play a key part in advancing the company’s electrification efforts across Europe while also strengthening how Kia engages with its customers throughout their ownership journey.

Mandon arrives at Kia Europe following a successful tenure as Vice President at Kia France, where he led commercial and customer focused strategies in a challenging market. With 28 years of automotive experience, he has held senior leadership positions across France, the Netherlands, Spain, Morocco and Germany, covering regions in Europe, Middle East and Africa.

His extensive background includes key roles at Citroën and Groupe PSA. Most recently, he served as Senior Vice President of Global Sales for Opel and Vauxhall at Stellantis in Germany, bringing deep cross brand and international expertise to his new position at Kia Europe.

Mandon said, “As Kia continues its transformation in Europe through electrification and digitalisation, strong sales performance and an outstanding customer experience are increasingly important. My focus is on supporting the European markets in achieving sustainable sales growth while delivering a seamless experience for customers at every touchpoint.”

Knipping said, “At Kia, customers are at the heart of our European business strategy. Christophe brings extensive international sales leadership experience and a strong understanding of evolving customer expectations. His leadership will be key to accelerating our commercial performance and further strengthening the ownership experience for Kia customers across Europe.”

Renault India Commences Deliveries Of New Duster SUV And Expands Retail Network

Renault Duster delivery

Renault India, one of the leading passenger vehicle manufacturers, has started nationwide customer deliveries of the new Renault Duster SUV.

The first Renault Duster SUV was handed over in Chennai by François Provost, CEO, Renault Group and Stephane Deblaise, CEO of Renault Group in India. The commencement of deliveries follows a period of growth for the subsidiary, which reported a 77 percent increase in sales in March 2026.

The event coincided with the opening of a new 'R store' on Mount Road in Chennai. The facility is spread across 4,500 sqft featuring a 3,000 sqft interaction area and a dedicated delivery bay.

This is the second such store in Chennai and the 11th in India. Renault plans to expand this experiential retail format to 70 outlets across the country within the year, supplementing its existing network of more than 350 sales points.

To support the launch, Renault is offering the Renault Forever programme, which provides vehicle coverage for up to seven years or 150,000 km. The company attributes its recent sales momentum to the introduction of the Duster alongside the updated Kiger and Triber models. The brand aims to utilise the new retail format to provide a different customer interaction model in urban markets.