MINI Launches The New Convertible Sidewalk Edition in India at Rs 44 lakh

MINI Launches The New Convertible Sidewalk Edition in India at Rs 44 lakh

MINI India has announced the launch of the new Convertible Sidewalk Edition. The car will be imported as CBU (Completely Built-Up unit) and all the 15 units of this special edition could be booked over its website. 

The new MINI Convertible Sidewalk Edition is available in Deep Laguna metallic exterior colour at an ex-showroom price of INR 44,90,000. The new MINI Convertible Sidewalk Edition is based on the first special edition of this line which was launched in 2007. The unique design elements on the exterior and interior celebrate the free spirit of unlimited open-air excitement. 

MINI Convertible car

Vikram Pawah, President, BMW Group India said, “MINI was born out of a crisis. It’s a brave and daring brand that is authentic, inventive and optimistic by nature. It brings people and communities together, offering them unique and unfiltered experiences even in the most extraordinary times. The MINI Convertible Sidewalk Edition is a perfect tribute to the MINI philosophy and the challenges of the current time. MINI has once again created an unmatched combination of the legendary go-kart feeling and open-top driving experience. It celebrates a rich heritage of unfiltered excitement and driving fun. The exclusively crafted elements of this limited edition create moments of pure emotion with unbridled energy. If you're spontaneous, outgoing, and like to live life unfiltered, this is the car for you.”

An extra touch of exclusivity is added with the Deep Laguna Metallic exterior colour that is specially developed for this edition, the striking geometric pattern of the soft-top electric roof that opens within 20 seconds makes a lasting impression along with the specially designed 43.18 cm/17" light-alloy wheel Scissor Spoke 2-tone. Individual side scuttles in the Sidewalk design, door sill finishers made of brushed aluminum also in Sidewalk design and striking bonnet stripes with delicate pinstripes further complement and enhance its unique look.

MINI Convertible car

The new illuminated interior surface features a decorative cockpit and door trim with Petrol finish. The multi-function Sport Leather steering wheel with a discreet Sidewalk logo and contrast seams in Petrol add touches of individual styling.

The engine is powered by a 2.0-litre, 4 cylinder engine with TwinPower Turbo technology that produces a maximum output power of 192 hp and 280 Nm of torque. MINI claims that it could go from 0-100 in 7.1 seconds and clock a top speed of 230 kph. The engine delivers its power through the 7-speed Steptronic Sport transmission with double clutch and steering wheel paddles. On the safety front, the vehicle comes equipped with front and passenger airbags, brake assist, 3-point seat belts, dynamic stability control, crash sensor, anti-lock braking system, cornering brake control and run-flat indicator.
 

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    Spinny Launches New Quality Assurance Campaign Featuring Sachin Tendulkar

    Sachin Tendulkar - Spinny

    Spinny, a leading platform for buying and selling vehicles, has launched a new brand campaign ‘God Promise’, which features Indian cricket legend Sachin Tendulkar, who also happens to be an early investor in the company.

    The God Promise campaign with the message ‘Trust us – we mean it’ aims to reiterate that the used vehicles sold on the platform come with a peace of mind assurance, which includes 3-years warranty with Assured+, over 10,000 model availability, 5-day moneyback guarantee and a best price guarantee for both buyers and sellers.

    Sachin Tendulkar, "This campaign clicked with me because it's rooted in something I’ve always believed in – trust must be earned and honoured. With ‘God Promise,’ Spinny isn’t just making a statement. They’re making a stand—for simplicity, sincerity, and joy in car buying and selling.”

    Niraj Singh, Founder & CEO, Spinny, added, “Sachin has always stood for excellence and trust – values that are deeply embedded in Spinny’s DNA. ‘God Promise’ is simply a reflection of that. We're turning those values into a clear, public commitment. This isn’t just a campaign built on specs and stats – it’s just an extension of how we work. With him as both the face and a strategic investor in Spinny, trust and quality aren’t claims – they’re givens. And that, to us, is the ultimate assurance.

    Tanya Mahendru, Creative Director, added, “With Sachin as the face of the brand, god promise was the most natural derivative.”

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      Mahindra Rejigs Top Management

      Mahindra Management

      Mumbai-based automotive major Mahindra Group has rejigged its top leadership team to further strengthen the company’s market position.

      The company has announced that Hemant Sikka, currently President of Farm Equipment Sector will take over the role of MD & CEO of Mahindra Logistics. He will succeed Ram Swaminathan who has stepped down to pursue other professional interests.

      Furthermore, Veejay Nakra, currently President Automotive Division, has been appointed the President for Farm Equipment Business (FEB), which is among Mahindra’s large and profitable businesses with a ROCE of over 60 percent. The company sees huge opportunity to further grow the business and expand globally. He will continue to report to Rajesh Jejurikar, Executive Director & CEO, Auto & Farm Sector, Mahindra & Mahindra .

      In addition, R Velusamy, currently, President Automotive Technology and Product Development, will take on the role of President of the Automotive Business (AB). He will be tasked to prepare the Automotive Business with technology innovation and lead opportunities for growth in domestic as well as global markets.

      Mahindra has announced that it will now integrate the SUV and LCV (less than 3.5 tonne) business under one leadership to make the business more agile and collaborative, from engineering products to faster time to market. He will also report to Jejurikar.

      Dr Anish Shah, Group CEO & Managing Director, Mahindra & Mahindra, said, “These leadership changes ensure that we have strong, proven leaders at the helm of our key businesses. Their experience will enable us to drive significant growth and create greater value for our customers and shareholders. We thank Ram for his contributions to the company, and wish Hemant, Veejay, and Velu the very best for the journey ahead.”

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        Every Second Hyundai Vehicle Sold In India Came Equipped With Sunroof

        Hyundai India

        Hyundai Motor India, a leading manufacturer of passenger vehicles in the country, has has announced that every second vehicle it sold in India came with a sunroof.

        The company shared that in FY2025, 53.2 percent of the Hyundai vehicles sold in the country was equipped with sunroof, what’s more the share of SUVs also increased to 68.5 percent from the earlier 63.2 percent a year ago.

        At present, sunroof is offered as an optional feature in 12 out of 14 models in the Hyundai Motor India portfolio, which includes the Exter, Venue, Creta, Alcazar, Tucson Verna, Aura, Grand i10 NIOS, i20 and the Ioniq 5.

        On the other hand, the demand for ADAS-equipped models grew to 14.3 percent from 6.7 percent a year ago.

        Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India, said, “FY2024-25 has been a landmark year for Hyundai Motor India. The fact that two out of every third vehicle sold by us in India was an SUV is a testament to our deep understanding of Indian customers and our commitment to delivering innovation, safety and style. The doubling of ADAS variant contribution and growing popularity of sunroof-equipped models reflects the rising aspirations of our customers and their readiness to embrace global technologies. We shall continue to march forward with a focus on customer delight, offering products that are future-ready, feature-rich, and engineered for India.”

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          Mercedes-Benz Expands Southern Footprint With New State-of-the-Art Facilities In Bengaluru and Hyderabad

          Mercedes-Benz Mahavir Motors

          German luxury car brand Mercedes-Benz India has expanded its footprint in the southern market with the inauguration of three new state-of-the-art facilities across Bengaluru and Hyderabad, reinforcing its customer-centric ‘Go to Customer’ strategy.

          In Bengaluru, the luxury carmaker opened a sprawling 2S (Sales & Service) facility with a Delivery Bay by long-standing partner Sundaram Motors on International Airport Road. The 47,000 sqft facility, built to Mercedes-Benz’s global MAR20X luxury retail standards, features 10 dedicated service bays, a Premium Aero Hub and a Mercedes Cafe. It also offers fast EV charging and quick repair zones, enhancing convenience and sustainability.

          Hyderabad saw the addition of two new 2S facilities. Mahavir Motors inaugurated a 39,000 sqft outlet in a high-net-worth residential area near the city’s growing IT corridor. The facility, equipped with 19 service bays, combines digital interfaces with personalised service zones and eco-friendly features.

          Landmark Cars also launched a new 12,000 sqft service centre in Hyderabad with six service bays. The facility offers specialised vehicle servicing, body paint work and Premier Express service for priority customers.

          These openings mark a significant investment in customer engagement and service infrastructure in key southern metros, aligning with rising aspirations and demand for luxury vehicles in India.

          Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “We are delighted to inaugurate 3 state-of-the-art luxury facilities in Bengaluru and Hyderabad, reaffirming our commitment to delivering the best customer experience and deepening our presence in these key markets. These modern facilities reflect Mercedes-Benz’s vision of offering a world-class luxury retail experience, backed by digital innovation, modern luxury design and personalised customer consultation. We continue to invest in our luxury retail experience, with sharp focus on elevating customer experiences by creating new standards in luxury automotive retail. We are creating desire for the brand not only in emerging markets, but also in key metropolises like Bengaluru and Hyderabad, where Mercedes-Benz has a strong brand presence.”

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