New Citroen C3 Reflects Learnings From The Indian Marketplace

A far cry from the first Citroen C3 which fell short of features like auto air-con, adjustable headrests, rear wiper, wireless charging, sunroof, LED head lamps and tail lamps and rear camera, the new (2024) C3 reflects the learning from the Indian marketplace. 

The car features high performance six-speed automatic transmission and a host of others in terms of safety and convenience. With prices starting from INR616,000 ex showroom, the new C3 – powered by a 110 PS 1.2-litre Gen 3 PureTech turbo petrol engine that produces 205 Nm of peak torque – comes with six airbags, ISOFIX child seat anchors, three-point seat belts, power window with switches on the doors, grab handle on the front passenger side, auto-folding ORVMs and LED projector headlamps. 

While the buyer can still opt for a five-speed manual transmission that was offered on the earlier model, the new C3 also comes with 40 connectivity features for a tech-savvy driving experience as part of the MyCitroen connectivity suite. These consist of Remote Start Stop with pre-conditioning, Geo fencing, Remote Lock/Unlock and Marketplace Fueling. The 26 cm infotainment system in the car is replete with wireless Android Auto and Apple CarPlay. 

Shishir Mishra, Brand Director, Citroën India, mentioned as the launch, “We are thrilled to launch the New C3, now equipped with enhanced features and the highly anticipated addition of Automatic transmission option. These upgrades mark a bold step forward in our commitment to delivering the best-in-class driving experience. We've meticulously refined every aspect of the vehicle—from safety and technology to comfort and convenience. We are confident that this new version will appeal to an even wider audience, reinforcing our dedication to innovation and exceptional driving experiences that evolve with our customers' needs.”

He drew attention to the model’s class-leading wheelbase of 2,540 mm and the renowned Advanced Comfort suspension system, which is claimed to deliver a ‘Flying Carpet’ ride. Providing extensive customisation options that includes ‘six packs’ and over 70 accessories along with intelligent storage solutions, the new C3 is available at La Maison Citroën showrooms nationwide. 

The introduction of 2024 C3 follows close on the heels of the launch of 2024 C3 Aircross with a starting price of INR 1,284,800 ex showroom. Sharing the platform architecture with the C3, which also includes the 110 PS 1.2-litre turbo petrol engine and the six-speed automatic transmission, the C3 Aircoss new model also comes with ‘Citroen Connect’ that has 40 smart features including remote engine start, remote air-con pre-conditioning, progressive in-app marketplace for seamless fuel transactions via Citroën Connect. 

Offering a five or five plus two searing, the C3 Aircross is claimed to offer best-in-class second row knee room. 

With the rear seats up, the luggage volume on offer is 511-litres. 

Perhaps a bit quirky in design/styling like many French automobiles are known to look, the C3 Aircross is available with a five-speed manual transmission. 

"Citroën is committed to meeting the evolving demands of Indian consumers by integrating innovation, performance, value, and unparalleled convenience into our vehicles. The launch of the new C3 Aircross Automatic is a pivotal moment in our India venture, being the first Automatic Transmission on our C-Cubed platform. It brings advanced features, impressive performance, and competitive pricing. We are confident that the C3 Aircross Automatic will appeal to the consumers who are looking for exceptional driving experience along with versatility and comfort," said Aditya Jairaj, MD and CEO, Stellantis India.  

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Kia India has announced a significant change to its leadership team, naming Sunhack Park as Chief Sales Officer (CSO) and Joonsu Cho as Chief Business Officer (CBO).

As the new CSO, Park will head Kia India’s sales strategy, focusing on sustainable growth, improving operational efficiency and expanding the brand’s market reach. He brings over 28 years of international automotive experience, having held key leadership positions at Kia Headquarters in South Korea, the Middle East & Africa (MEA) and India.

Cho, in his role as CBO, will be responsible for crafting business strategies, overseeing production planning and export logistics, leading cross-functional teams and forging strategic alliances to ensure operational excellence. He has over 32 years of leadership experience from global roles in Australia, the UK and Europe.

Sunhack Park, said, “I am privileged to take on the role as Chief Sales Officer. This is an exciting phase for the brand as we continue to expand our presence in a dynamic and evolving market. My focus will be on driving sales growth, optimizing operational efficiency, and strengthening our dealer and partner ecosystem.”

Joonsu Cho, said, “I am honored to assume the role of Chief Business Officer. Kia India has made remarkable strides in the market, and my priority will be to develop and execute robust business strategies that support sustainable growth and operational excellence.”

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RattanIndia Enterprises-owned Revolt Motors, a leading electric motorcycle brand, is strengthening its leadership team and has appointed Raghava Rao as its new Chief Business Officer (CBO).

Rao, a seasoned industry leader, comes with over two decades of diverse experience across the automotive sector, spanning two-wheelers, tractors, three-wheelers and commercial vehicles.

Prior to joining Revolt Motors, he has held senior leadership positions at Kinetic Engineering, Bajaj Auto, Tata Motors, Piaggio Vehicles and TI Clean Mobility (Montra Electric).

Roy Kurian Joins Revolt Motors As President

Rao has expertise in channel sales, customer support, customer experience and market insights, with a proven track record of driving business growth and customer success.

Anjali Rattan, Chairperson, RattanIndia Enterprises, said, “We are delighted to welcome Raghava Rao to the Revolt family. His deep expertise in the automotive industry and proven leadership across multiple business functions will play a crucial role in accelerating our growth journey and further strengthening Revolt’s position as India’s No.1 electric motorcycle brand.”

Rao is an alumnus of the Indian School of Business (General Management Program), holds a B.Tech degree from BITS Pilani, and a PGCSM from XLRI Jamshedpur.

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Mumbai-headquartered SUV major Mahindra & Mahindra has launched the new Thar with prices starting at INR 999,000. The vehicle incorporates design changes, comfort features and technology integration, engineered for urban travel and weekend adventures.

The popular SUV has gone home to over 300,000 customers, now features a new exterior, which includes a front grille, a dual-tone front bumper and R18 alloy wheels. The interior includes a black theme dashboard and a new steering wheel. It is available in six colour options, including two new additions: Tango Red and Battleship Grey.

For comfort and convenience, the Thar features rear AC vents for second-row passengers, a sliding armrest and a dead pedal (automatic transmission models). Door-mounted power windows, a rear-view camera and an internally operated fuel lid are included. The vehicle also has a rear wash & wiper and an A-Pillar entry assist handle.

The Thar is equipped with a 26.03 cm HD infotainment screen that supports Android Auto and Apple CarPlay. Other tech includes Type-C USB ports and Adventure Stats Gen II, which provides off-road data such as a racing tab, altimeter, outside temperature and pressure, trip meter and steering direction.

Mahindra offers a range of engine options paired with transmissions – a 6-speed manual or a 6-speed torque converter automatic – in RWD as well as 4X4 configurations.

Nalinikanth Gollagunta, CEO - Automotive Division, Mahindra & Mahindra, said, “Over the years, Thar has become more than just an SUV – it’s a symbol of freedom, adventure, and a lifestyle that resonates deeply with our customers. At Mahindra, we are committed to listening to our customers and evolving with their needs, which is why the New Thar reflects both their feedback and our dedication to provide the best to our customers. By blending new design elements, smart technology, enhanced comfort and convenience features, the new Thar offers an unparalleled driving experience that empowers our customers to explore limitless possibilities in both urban and off-road settings.”

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Stellantis-owned Citroen India has launched the new Aircross X SUV, the latest addition to its premium X-Series portfolio, with an introductory price starting at INR 829,000. The launch, the company said, is a key step in the brand’s Citroen 2.0 ‘Shift Into the New’ strategy, positioning the SUV as a feature-rich, spacious option for Indian customers.

The new Aircross X elevates its segment with significant interior and technology upgrades. The cabin features an enriched design with a leatherette-wrapped instrument panel, chic gold accents and a bezel-less 10.25-inch infotainment screen paired with a 7-inch digital cluster. Comfort is enhanced with ventilated leatherette seats, diffused ambient lighting and the brand’s signature Advanced Comfort Suspension.

A standout feature is the introduction of CARA, billed as India’s first multilingual, intuitive in-car companion. CARA can communicate in 52 languages, control essential vehicle functions and prioritise safety with voice SOS and crash alerts. Driving convenience is further improved with Proxi-Sense Passive Entry, Cruise Control and a HALO 360deg Camera with Satellite View.

Emphasising the model’s safety credentials, the launch follows the recent 5-star Adult protection rating awarded to the Aircross 5S variant in the Bharat New Car Assessment Program (BNCAP).

The New Aircross X is available in 5- and 7-seater configurations with options for both ICE and CNG engines. Bookings are now open across all Citroen dealerships and online.

Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, said, “The new Aircross X is an SUV designed around the real needs of Indian families – space, comfort, safety and smart innovation. With the debut of CARA, we’re making everyday mobility more intuitive and personal. What makes the New Aircross X unique is that it blends the practicality of a family SUV with the premium feel of our X-Series design. It is a versatile SUV that’s aspirational, yet accessible.”

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